AppFolio Ownership | Who Owns AppFolio?

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AppFolio Ownership Summary

AppFolio is owned by 58.56% institutional investors, 4.98% insiders, and 36.46% retail investors. Vanguard group is the largest institutional shareholder, holding 7.11% of APPF shares. Principal MidCap R5 is the top mutual fund, with 3.33% of its assets in AppFolio shares.

APPF Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	AppFolio	58.56%	4.98%	36.46%
Sector	Technology Stocks	36.67%	15.04%	48.29%
Idea	SaaS Stocks List	59.32%	6.71%	33.97%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	2.56M	7.11%	$595.69M
Blackrock funding, inc. /de	2.55M	7.07%	$401.98M
Blackrock	2.16M	5.98%	$527.93M
Principal financial group	1.51M	4.18%	$237.66M
Ashe capital management, lp	1.05M	2.91%	$165.38M
State street	721.66K	2.00%	$113.89M
William blair investment management	643.23K	1.79%	$101.51M
Nellore capital management	636.30K	1.77%	$100.42M
Price t rowe associates inc /md/	513.44K	1.43%	$81.03M
Geode capital management	506.29K	1.41%	$79.92M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Ashe capital management, lp	1.05M	20.74%	$165.38M
Tencore partners, lp	109.91K	13.48%	$17.35M
Nellore capital management	636.30K	12.83%	$100.42M
Keenan capital	334.56K	11.14%	$52.80M
Greenstone partners	273.50K	10.93%	$43.16M
Long walk management lp	204.50K	9.39%	$32.27M
Lead edge capital management	210.26K	8.14%	$33.18M
Greenstone partners	132.78K	6.69%	$36.60M
Tfj management	51.74K	5.78%	$8.17M
Brown capital management	108.13K	2.42%	$17.07M

Top Buyers

Holder	Shares	% Assets	Change
Keenan capital	334.56K	11.14%	334.56K
Principal financial group	1.51M	0.13%	259.93K
Lead edge capital management	210.26K	8.14%	210.26K
Jacobs levy equity management	367.13K	0.24%	180.74K
Blackrock funding, inc. /de	2.55M	0.01%	178.75K

Top Sellers

Holder	Shares	% Assets	Change
Lord, abbett	-	-	-459.29K
Blackrock	2.16M	0.01%	-426.20K
Invesco	105.72K	0.00%	-310.54K
Citadel advisors	70.78K	0.00%	-288.14K
Hudson way capital management	-	-	-202.85K

New Positions

Holder	Shares	% Assets	Change	Value
Keenan capital	334.56K	11.14%	334.56K	$52.80M
Lead edge capital management	210.26K	8.14%	210.26K	$33.18M
Vanguard fiduciary trust	153.48K	0.01%	153.48K	$24.22M
Greenstone partners	132.78K	6.69%	132.78K	$36.60M
Tencore partners, lp	109.91K	13.48%	109.91K	$17.35M

Sold Out

Holder	Change
Bay harbor wealth management	-1.00
Turning point benefit group	-1.00
Advisornet financial	-1.00
Tfc financial management	-1.00
Rialto wealth management	-1.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Mar 31, 2026	401	-3.61%	21,089,499	0.68%	58	1.73%	256	18.52%	104	-21.80%
Dec 31, 2025	146	-65.40%	4,597,595	-77.02%	12	0.41%	64	-69.81%	49	-64.75%
Sep 30, 2025	185	-52.32%	5,919,363	-71.20%	16	0.50%	86	-51.69%	63	-59.87%
Jun 30, 2025	382	-1.55%	20,392,282	3.64%	56	1.93%	175	-16.67%	155	20.16%
Mar 31, 2025	14	-96.44%	1,615,800	-91.52%	4	0.16%	9	-95.57%	4	-96.95%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Principal MidCap R5	1.18M	3.33%	98.22K
Principal Aligned MidCap Equity	1.10M	3.10%	199.06K
iShares Core S&P Mid-Cap ETF	820.71K	2.32%	-416.00
Vanguard Total Stock Mkt Idx Inv	737.88K	2.09%	2.06K
Vanguard US Total Market Shares ETF	664.45K	1.83%	22.48K
Vanguard Information Technology ETF	538.33K	1.52%	2.79K
Vanguard Small Cap Index	532.36K	1.51%	-1.68K
Vanguard Small Cap Growth Index Inv	298.78K	0.84%	-459.00
Vanguard Institutional Extnd Mkt Idx Tr	275.13K	0.78%	3.08K
Virtus KAR Small-Cap Growth I	264.13K	0.73%	-107.30K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Jun 12, 2026	Rigler Don	Principal Accounting Officer	Sell	$23.93K
Jun 12, 2026	Pickering Evan	General Counsel	Sell	$15.75K
Jun 12, 2026	Pickering Evan	General Counsel	Sell	$30.80K
Jun 12, 2026	Pickering Evan	General Counsel	Sell	$24.54K
Jun 12, 2026	Pickering Evan	General Counsel	Sell	$31.37K

Insider Transactions Trends

Date	Buy	Sell
2026 Q2	-	1
2026 Q1	-	11
2025 Q4	-	11
2025 Q3	-	176
2025 Q2	10	3

APPF Ownership FAQ

Who owns the most shares of AppFolio?

AppFolio’s largest shareholders are Vanguard group (2.56M shares, 7.11%), Blackrock funding, inc. /de (2.55M shares, 7.07%), and Blackrock (2.16M shares, 5.98%). Together, they hold 20.16% of AppFolio’s total shares outstanding.

Does Blackrock own AppFolio?

Yes, BlackRock owns 5.98% of AppFolio, totaling 2.16M shares as of Jun 2024. This represents 0.01% of BlackRock's total assets, with a market value of 527.93M$. In the last quarter, BlackRock decreased its holdings by -426K shares, a -16.49% change.

Who is AppFolio’s biggest shareholder by percentage of total assets invested?

Ashe capital management, lp is AppFolio’s biggest shareholder by percentage of total assets invested, with 20.74% of its assets in 1.05M AppFolio shares, valued at 165.38M$.

Who is the top mutual fund holder of AppFolio shares?

Principal MidCap R5 is the top mutual fund holder of AppFolio shares, with 3.33% of its total shares outstanding invested in 1.18M AppFolio shares.

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