AppFolio Ownership | Who Owns AppFolio?
AppFolio Ownership Summary
AppFolio is owned by 16.48% institutional investors, 4.76% insiders, and 78.76% retail investors. Vanguard group is the largest institutional shareholder, holding 7.11% of APPF shares. iShares Core S&P Mid-Cap ETF is the top mutual fund, with 2.09% of its assets in AppFolio shares.
APPF Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | AppFolio | 16.48% | 4.76% | 78.76% |
| Sector | Technology Stocks | 50.57% | 12.62% | 36.80% |
| Idea | SaaS Stocks List | 55.75% | 6.52% | 37.73% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Vanguard group | 2.56M | 7.11% | $595.69M |
| Blackrock funding, inc. /de | 2.37M | 6.58% | $551.00M |
| Blackrock | 2.16M | 5.98% | $527.93M |
| Ashe capital management, lp | 1.33M | 3.71% | $366.98M |
| Principal financial group | 1.25M | 3.46% | $289.88M |
| State street | 678.07K | 1.89% | $186.92M |
| Aqr capital management | 655.63K | 1.81% | $161.76M |
| William blair investment management | 638.24K | 1.77% | $148.49M |
| Kayne anderson rudnick investment management | 615.63K | 1.71% | $169.70M |
| Price t rowe associates inc /md/ | 571.09K | 1.59% | $157.43M |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Ashe capital management, lp | 1.33M | 25.87% | $366.98M |
| Long walk management lp | 381.75K | 19.76% | $88.81M |
| Nellore capital management | 474.96K | 14.28% | $130.93M |
| Greenstone partners | 132.78K | 6.69% | $36.60M |
| Greenstone partners | 111.74K | 6.52% | $24.57M |
| Tfj management | 34.03K | 6.32% | $9.38M |
| Hudson way capital management | 193.60K | 4.53% | $53.37M |
| Brown capital management | 341.94K | 3.88% | $94.26M |
| Alamar capital management | 18.19K | 2.65% | $5.01B |
| Insight group | 152.60K | 2.60% | $42.07M |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Aqr capital management | 655.63K | 0.21% | 197.70K |
| Hudson way capital management | 193.60K | 4.53% | 193.60K |
| Greenstone partners | 132.78K | 6.69% | 132.78K |
| Price t rowe associates inc /md/ | 571.09K | 0.02% | 116.61K |
| Vanguard group | 2.56M | 0.01% | 101.47K |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Lord, abbett | - | - | -459.29K |
| Blackrock | 2.16M | 0.01% | -426.20K |
| Brown capital management | 341.94K | 3.88% | -236.80K |
| Artisan partners limited partnership | - | - | -108.64K |
| Squarepoint ops | 33.62K | 0.01% | -93.07K |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Hudson way capital management | 193.60K | 4.53% | 193.60K | $53.37M |
| Greenstone partners | 132.78K | 6.69% | 132.78K | $36.60M |
| Norges bank | 97.98K | 0.00% | 97.98K | $22.79M |
| Loomis sayles & co l p | 63.94K | 0.02% | 63.94K | $14.88M |
| Driehaus capital management | 53.26K | 0.11% | 53.26K | $14.68M |
Sold Out
| Holder | Change |
|---|---|
| Tfc financial management | -1.00 |
| Stephens consulting | -2.00 |
| Riggs asset managment | -2.00 |
| Financial management professionals | -2.00 |
| Creative financial designs inc /adv | -2.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Sep 30, 2025 | 185 | -52.32% | 5,919,363 | -71.20% | 16 | 0.50% | 86 | -51.69% | 63 | -59.87% |
| Jun 30, 2025 | 382 | -1.55% | 20,392,282 | 3.64% | 56 | 1.93% | 175 | -16.67% | 155 | 20.16% |
| Mar 31, 2025 | 14 | -96.44% | 1,615,800 | -91.52% | 4 | 0.16% | 9 | -95.57% | 4 | -96.95% |
| Dec 31, 2024 | 386 | -1.78% | 19,044,282 | 1.01% | 52 | 1.95% | 197 | -6.19% | 131 | 7.38% |
| Sep 30, 2024 | 389 | -2.51% | 18,817,388 | -0.80% | 51 | 1.89% | 207 | -2.82% | 122 | -3.17% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| iShares Core S&P Mid-Cap ETF | 750.18K | 2.09% | - |
| Vanguard US Total Market Shares ETF | 664.45K | 1.83% | 22.48K |
| Principal MidCap R5 | 651.23K | 1.82% | 52.24K |
| Vanguard Total Stock Mkt Idx Inv | 650.46K | 1.81% | -19.92K |
| Principal Aligned MidCap Equity | 606.61K | 1.68% | 334.48K |
| Vanguard Small Cap Index | 503.56K | 1.40% | -3.59K |
| Vanguard Information Technology ETF | 417.15K | 1.16% | 4.25K |
| Virtus KAR Small-Cap Growth I | 407.94K | 1.14% | -63.38K |
| Vanguard Small Cap Growth Index Inv | 283.74K | 0.79% | -700.00 |
| Vanguard Institutional Extnd Mkt Idx Tr | 247.48K | 0.69% | -107.96K |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Nov 24, 2025 | Eaton Timothy Mathias | Chief Financial Officer | Sell | $118.05K |
| Nov 17, 2025 | Trigg William Shane | Chief Executive Officer | Sell | $132.40K |
| Nov 17, 2025 | Trigg William Shane | Chief Executive Officer | Sell | $104.42K |
| Nov 17, 2025 | Trigg William Shane | Chief Executive Officer | Sell | $169.45K |
| Nov 17, 2025 | Trigg William Shane | Chief Executive Officer | Sell | $215.00K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2026 Q1 | - | - |
| 2025 Q4 | - | 11 |
| 2025 Q3 | - | 176 |
| 2025 Q2 | 10 | 3 |
| 2025 Q1 | 14 | 2 |
APPF Ownership FAQ
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