AppFolio Ownership | Who Owns AppFolio?
AppFolio Ownership Summary
AppFolio is owned by 66.26% institutional investors, 3.97% insiders, and 29.77% retail investors. Blackrock funding, inc. /de is the largest institutional shareholder, holding 7.41% of APPF shares. Principal Aligned MidCap Equity is the top mutual fund, with 3.27% of its assets in AppFolio shares.
APPF Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | AppFolio | 66.26% | 3.97% | 29.77% |
| Sector | Technology Stocks | 78.07% | 14.90% | 7.03% |
| Idea | SaaS Stocks List | 75.83% | 6.55% | 17.62% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Blackrock funding, inc. /de | 2.65M | 7.41% | $424.27M |
| Vanguard group | 2.56M | 7.11% | $595.69M |
| Blackrock | 2.16M | 5.98% | $527.93M |
| Principal financial group | 1.61M | 4.50% | $257.39M |
| Ashe capital management, lp | 1.05M | 2.94% | $168.03M |
| Vanguard capital management | 1.04M | 2.92% | $166.99M |
| State street | 766.13K | 2.15% | $122.85M |
| William blair investment management | 721.83K | 2.02% | $115.74M |
| London co of virginia | 703.15K | 1.97% | $112.75M |
| Price t rowe associates inc /md/ | 700.36K | 1.96% | $112.30M |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Ashe capital management, lp | 1.05M | 18.04% | $168.03M |
| Nellore capital management | 654.87K | 11.66% | $105.01M |
| Lead edge capital management | 399.66K | 11.64% | $64.08M |
| Long walk management lp | 304.88K | 11.09% | $48.89M |
| Tencore partners, lp | 88.27K | 11.02% | $14.15M |
| Keenan capital | 334.56K | 10.61% | $53.65M |
| Greenstone partners | 273.62K | 10.14% | $43.87M |
| Greenstone partners | 132.78K | 6.69% | $36.60M |
| Brown capital management | 99.55K | 3.19% | $15.96M |
| Hmi capital management | 75.00K | 1.69% | $12.03M |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| London co of virginia | 703.15K | 0.64% | 703.15K |
| Neuberger berman group | 394.16K | 0.04% | 392.65K |
| Morgan stanley | 581.83K | 0.00% | 274.54K |
| Invesco | 334.09K | 0.00% | 228.37K |
| Wellington management group llp | 224.90K | 0.01% | 224.90K |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Lord, abbett | - | - | -459.29K |
| Blackrock | 2.16M | 0.01% | -426.20K |
| Jacobs levy equity management | 26.71K | 0.02% | -340.42K |
| Hudson way capital management | - | - | -202.85K |
| Arrowstreet capital, limited partnership | 234.10K | 0.02% | -150.43K |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| London co of virginia | 703.15K | 0.64% | 703.15K | $112.75M |
| Wellington management group llp | 224.90K | 0.01% | 224.90K | $36.06M |
| Sixth street partners management company | 165.03K | 0.00% | 165.03K | $26.46M |
| Greenstone partners | 132.78K | 6.69% | 132.78K | $36.60M |
| Norges bank | 95.58K | 0.00% | 95.58K | $15.33M |
Sold Out
| Holder | Change |
|---|---|
| Operose advisors | -1.00 |
| Twin peaks wealth advisors | -1.00 |
| Tfc financial management | -1.00 |
| Advisornet financial | -1.00 |
| Bay harbor wealth management | -1.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Jun 30, 2026 | 404 | -1.22% | 23,652,819 | 9.48% | 66 | 1.84% | 223 | -14.23% | 135 | 26.17% |
| Mar 31, 2026 | 401 | -3.61% | 21,089,499 | 0.68% | 58 | 1.73% | 256 | 18.52% | 104 | -21.80% |
| Dec 31, 2025 | 146 | -65.40% | 4,597,595 | -77.02% | 12 | 0.41% | 64 | -69.81% | 49 | -64.75% |
| Sep 30, 2025 | 185 | -52.32% | 5,919,363 | -71.20% | 16 | 0.50% | 86 | -51.69% | 63 | -59.87% |
| Jun 30, 2025 | 382 | -1.55% | 20,392,282 | 3.64% | 56 | 1.93% | 175 | -16.67% | 155 | 20.16% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Principal Aligned MidCap Equity | 1.18M | 3.27% | 79.05K |
| Principal MidCap R5 | 1.13M | 3.20% | -42.12K |
| iShares Core S&P Mid-Cap ETF | 824.77K | 2.33% | 25.00 |
| Vanguard MStar Total Stk Mkt Idx Invest | 726.77K | 2.05% | 2.65K |
| Vanguard Total Stock Mkt Idx Inv | 724.11K | 2.05% | -14.82K |
| Vanguard Morn Total Stk Mkt Idx Investor | 724.11K | 2.04% | -14.82K |
| Vanguard US Total Market Shares ETF | 664.45K | 1.83% | 22.48K |
| Touchstone Mid Cap Y | 634.54K | 1.79% | 634.54K |
| Vanguard Information Technology ETF | 548.95K | 1.55% | 2.23K |
| Vanguard Small Cap Index | 524.10K | 1.48% | 1.03K |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Aug 20, 2026 | DUCA MAURICE J | - | Sell | $337.39K |
| Aug 20, 2026 | DUCA MAURICE J | - | Sell | $425.32K |
| Aug 20, 2026 | DUCA MAURICE J | - | Sell | $133.96K |
| Aug 20, 2026 | DUCA MAURICE J | - | Sell | $151.93K |
| Aug 20, 2026 | DUCA MAURICE J | - | Sell | $153.76K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2026 Q3 | - | 340 |
| 2026 Q2 | - | 14 |
| 2026 Q1 | - | 11 |
| 2025 Q4 | - | 11 |
| 2025 Q3 | - | 176 |
APPF Ownership FAQ
Try Tickergate Pro Free
Customize Everything. 100% Flexibility. Fast and Easy to Use (No code or Excel Needed)
Customize your own personal stocks lists, views and charts
Choose from hundreds of fields, up to 15 years of history
Conduct deep comparison analysis
Discover trending investment themes
Find your next best investment
Research stocks using tools