AppFolio Ownership | Who Owns AppFolio?
AppFolio Ownership Summary
AppFolio is owned by 58.56% institutional investors, 4.98% insiders, and 36.46% retail investors. Blackrock funding, inc. /de is the largest institutional shareholder, holding 7.41% of APPF shares. Principal MidCap R5 is the top mutual fund, with 3.27% of its assets in AppFolio shares.
APPF Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | AppFolio | 58.56% | 4.98% | 36.46% |
| Sector | Technology Stocks | 36.01% | 15.20% | 48.78% |
| Idea | SaaS Stocks List | 59.32% | 6.71% | 33.97% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Blackrock funding, inc. /de | 2.65M | 7.41% | $424.27M |
| Vanguard group | 2.56M | 7.11% | $595.69M |
| Blackrock | 2.16M | 5.98% | $527.93M |
| Principal financial group | 1.61M | 4.50% | $257.39M |
| Ashe capital management, lp | 1.05M | 2.91% | $165.38M |
| State street | 766.13K | 2.15% | $122.85M |
| William blair investment management | 721.83K | 2.02% | $115.74M |
| Nellore capital management | 636.30K | 1.77% | $100.42M |
| Price t rowe associates inc /md/ | 513.44K | 1.43% | $81.03M |
| Geode capital management | 506.29K | 1.41% | $79.92M |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Ashe capital management, lp | 1.05M | 20.74% | $165.38M |
| Tencore partners, lp | 109.91K | 13.48% | $17.35M |
| Nellore capital management | 636.30K | 12.83% | $100.42M |
| Keenan capital | 334.56K | 11.14% | $52.80M |
| Greenstone partners | 273.50K | 10.93% | $43.16M |
| Long walk management lp | 204.50K | 9.39% | $32.27M |
| Lead edge capital management | 210.26K | 8.14% | $33.18M |
| Greenstone partners | 132.78K | 6.69% | $36.60M |
| Tfj management | 51.74K | 5.78% | $8.17M |
| Brown capital management | 99.55K | 3.19% | $15.96M |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Keenan capital | 334.56K | 11.14% | 334.56K |
| Lead edge capital management | 210.26K | 8.14% | 210.26K |
| Jacobs levy equity management | 367.13K | 0.24% | 180.74K |
| Jennison associates | 238.17K | 0.02% | 162.06K |
| Vanguard fiduciary trust | 153.48K | 0.01% | 153.48K |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Lord, abbett | - | - | -459.29K |
| Blackrock | 2.16M | 0.01% | -426.20K |
| Invesco | 105.72K | 0.00% | -310.54K |
| Citadel advisors | 70.78K | 0.00% | -288.14K |
| Hudson way capital management | - | - | -202.85K |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Keenan capital | 334.56K | 11.14% | 334.56K | $52.80M |
| Lead edge capital management | 210.26K | 8.14% | 210.26K | $33.18M |
| Vanguard fiduciary trust | 153.48K | 0.01% | 153.48K | $24.22M |
| Greenstone partners | 132.78K | 6.69% | 132.78K | $36.60M |
| Tencore partners, lp | 109.91K | 13.48% | 109.91K | $17.35M |
Sold Out
| Holder | Change |
|---|---|
| Bay harbor wealth management | -1.00 |
| Turning point benefit group | -1.00 |
| Tfc financial management | -1.00 |
| Advisornet financial | -1.00 |
| Hfm investment advisors | -1.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Mar 31, 2026 | 401 | -3.61% | 21,089,499 | 0.68% | 58 | 1.73% | 256 | 18.52% | 104 | -21.80% |
| Dec 31, 2025 | 146 | -65.40% | 4,597,595 | -77.02% | 12 | 0.41% | 64 | -69.81% | 49 | -64.75% |
| Sep 30, 2025 | 185 | -52.32% | 5,919,363 | -71.20% | 16 | 0.50% | 86 | -51.69% | 63 | -59.87% |
| Jun 30, 2025 | 382 | -1.55% | 20,392,282 | 3.64% | 56 | 1.93% | 175 | -16.67% | 155 | 20.16% |
| Mar 31, 2025 | 14 | -96.44% | 1,615,800 | -91.52% | 4 | 0.16% | 9 | -95.57% | 4 | -96.95% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Principal MidCap R5 | 1.18M | 3.27% | - |
| Principal Aligned MidCap Equity | 1.18M | 3.27% | 79.05K |
| iShares Core S&P Mid-Cap ETF | 824.77K | 2.33% | 25.00 |
| Vanguard Total Stock Mkt Idx Inv | 724.11K | 2.05% | -14.82K |
| Vanguard Morn Total Stk Mkt Idx Investor | 724.11K | 2.04% | -14.82K |
| Vanguard US Total Market Shares ETF | 664.45K | 1.83% | 22.48K |
| Touchstone Mid Cap Y | 634.54K | 1.79% | 634.54K |
| Vanguard Information Technology ETF | 546.71K | 1.55% | 4.65K |
| Vanguard Small Cap Index | 523.06K | 1.48% | -9.20K |
| Vanguard Small Cap Growth Index Inv | 303.32K | 0.86% | 3.72K |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Aug 07, 2026 | DUCA MAURICE J | - | Sell | $250.86K |
| Aug 07, 2026 | DUCA MAURICE J | - | Sell | $206.54K |
| Aug 07, 2026 | DUCA MAURICE J | - | Sell | $173.55K |
| Aug 07, 2026 | DUCA MAURICE J | - | Sell | $133.80K |
| Aug 07, 2026 | DUCA MAURICE J | - | Sell | $155.94K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2026 Q3 | - | 128 |
| 2026 Q2 | - | 14 |
| 2026 Q1 | - | 11 |
| 2025 Q4 | - | 11 |
| 2025 Q3 | - | 176 |
APPF Ownership FAQ
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