AppFolio Ownership | Who Owns AppFolio?
AppFolio Ownership Summary
AppFolio is owned by 56.77% institutional investors, 4.73% insiders, and 38.51% retail investors. Vanguard group is the largest institutional shareholder, holding 6.87% of APPF shares. iShares Core S&P Mid-Cap ETF is the top mutual fund, with 2.09% of its assets in AppFolio shares.
APPF Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | AppFolio | 56.77% | 4.73% | 38.51% |
| Sector | Technology Stocks | 143.99% | 12.56% | -56.55% |
| Idea | SaaS Stocks List | 73.64% | 6.57% | 19.79% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Vanguard group | 2.50M | 6.87% | $615.70M |
| Blackrock funding, inc. /de | 2.36M | 6.56% | $542.55M |
| Blackrock | 2.16M | 5.98% | $527.93M |
| Ashe capital management, lp | 1.33M | 3.71% | $306.56M |
| William blair investment management | 733.43K | 2.04% | $168.89M |
| State street | 696.89K | 1.92% | $171.94M |
| Kayne anderson rudnick investment management | 686.46K | 1.91% | $158.08M |
| Aqr capital management | 655.63K | 1.81% | $161.76M |
| Fmr | 597.49K | 1.65% | $147.41M |
| Brown capital management | 578.75K | 1.61% | $133.27M |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Ashe capital management, lp | 1.33M | 23.89% | $306.56M |
| Sellaronda global management lp | 85.00K | 17.17% | $19.57M |
| Nellore capital management | 506.89K | 13.09% | $116.73M |
| Long walk management lp | 154.80K | 11.03% | $34.04M |
| Ctf capital management, lp | 61.25K | 8.35% | $14.11M |
| Greenstone partners | 111.74K | 6.52% | $24.57M |
| Brown capital management | 578.75K | 3.88% | $133.27M |
| Ranger investment management | 119.88K | 1.88% | $26.36M |
| Kerrisdale advisers | 12.94K | 1.55% | $2.98M |
| Insight group | 152.60K | 1.47% | $35.14M |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Fmr | 597.49K | 0.01% | 536.59K |
| William blair investment management | 733.43K | 0.45% | 310.83K |
| Norges bank | 275.77K | 0.01% | 275.77K |
| Caledonia (private) investments pty | 238.88K | 0.87% | 238.88K |
| Aqr capital management | 655.63K | 0.21% | 197.70K |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Lord, abbett | - | - | -459.29K |
| Blackrock | 2.16M | 0.01% | -426.20K |
| Morgan stanley | 174.69K | 0.00% | -260.18K |
| Driehaus capital management | - | - | -212.98K |
| Qube research | - | - | -111.07K |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Norges bank | 275.77K | 0.01% | 275.77K | $68.04M |
| Caledonia (private) investments pty | 238.88K | 0.87% | 238.88K | $55.01M |
| Insight group | 152.60K | 1.47% | 152.60K | $35.14M |
| Ctf capital management, lp | 61.25K | 8.35% | 61.25K | $14.11M |
| Susquehanna fundamental investments | 40.10K | 0.23% | 40.10K | $9.81M |
Sold Out
| Holder | Change |
|---|---|
| Tfc financial management | -1.00 |
| Rothschild investment | -1.00 |
| Stephens consulting | -2.00 |
| Financial management professionals | -2.00 |
| Riggs asset managment | -2.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Jun 30, 2025 | 382 | -1.55% | 20,392,282 | 3.64% | 56 | 1.93% | 175 | -16.67% | 155 | 20.16% |
| Mar 31, 2025 | 14 | -96.44% | 1,615,800 | -91.52% | 4 | 0.16% | 9 | -95.57% | 4 | -96.95% |
| Dec 31, 2024 | 386 | -1.78% | 19,044,282 | 1.01% | 52 | 1.95% | 197 | -6.19% | 131 | 7.38% |
| Sep 30, 2024 | 389 | -2.51% | 18,817,388 | -0.80% | 51 | 1.89% | 207 | -2.82% | 122 | -3.17% |
| Jun 30, 2024 | 393 | 4.80% | 18,961,240 | -2.53% | 52 | 1.78% | 210 | -11.02% | 125 | 37.36% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| iShares Core S&P Mid-Cap ETF | 750.18K | 2.09% | - |
| Vanguard US Total Market Shares ETF | 664.45K | 1.83% | 22.48K |
| Principal MidCap R5 | 651.23K | 1.82% | 52.24K |
| Vanguard Total Stock Mkt Idx Inv | 650.46K | 1.81% | -19.92K |
| Principal Aligned MidCap Equity | 606.61K | 1.68% | 334.48K |
| Vanguard Small Cap Index | 503.56K | 1.40% | -3.59K |
| Vanguard Information Technology ETF | 417.15K | 1.16% | 4.25K |
| Virtus KAR Small-Cap Growth I | 407.94K | 1.14% | -63.38K |
| Vanguard Small Cap Growth Index Inv | 283.74K | 0.79% | -700.00 |
| Vanguard Institutional Extnd Mkt Idx Tr | 247.48K | 0.69% | -107.96K |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Sep 11, 2025 | Mazza Matthew S | Chief Trust Officer | Sell | $382.97K |
| Sep 15, 2025 | Mazza Matthew S | Chief Trust Officer | Sell | $453.14K |
| Sep 10, 2025 | Trigg William Shane | Chief Executive Officer | Sell | $122.86K |
| Sep 10, 2025 | Trigg William Shane | Chief Executive Officer | Sell | $594.84K |
| Sep 10, 2025 | Trigg William Shane | Chief Executive Officer | Sell | $390.08K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2025 Q3 | - | 176 |
| 2025 Q2 | 10 | 3 |
| 2025 Q1 | 14 | 2 |
| 2024 Q4 | - | 46 |
| 2024 Q3 | - | 113 |
APPF Ownership FAQ
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