AppFolio Ownership | Who Owns AppFolio?
AppFolio Ownership Summary
AppFolio is owned by 12.77% institutional investors, 4.60% insiders, and 82.63% retail investors. Vanguard group is the largest institutional shareholder, holding 7.11% of APPF shares. Principal Aligned MidCap Equity is the top mutual fund, with 3.10% of its assets in AppFolio shares.
APPF Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | AppFolio | 12.77% | 4.60% | 82.63% |
| Sector | Technology Stocks | 35.36% | 13.13% | 51.51% |
| Idea | SaaS Stocks List | 48.24% | 6.71% | 45.05% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Vanguard group | 2.56M | 7.11% | $595.69M |
| Blackrock funding, inc. /de | 2.55M | 7.07% | $401.98M |
| Blackrock | 2.16M | 5.98% | $527.93M |
| Principal financial group | 1.51M | 4.18% | $237.66M |
| Ashe capital management, lp | 1.33M | 3.71% | $366.98M |
| State street | 678.07K | 1.89% | $186.92M |
| Aqr capital management | 655.63K | 1.81% | $161.76M |
| William blair investment management | 643.23K | 1.79% | $101.51M |
| Kayne anderson rudnick investment management | 615.63K | 1.71% | $169.70M |
| Price t rowe associates inc /md/ | 571.09K | 1.59% | $157.43M |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Ashe capital management, lp | 1.33M | 25.87% | $366.98M |
| Long walk management lp | 381.75K | 19.76% | $88.81M |
| Nellore capital management | 474.96K | 14.28% | $130.93M |
| Tencore partners, lp | 109.91K | 13.48% | $17.35M |
| Greenstone partners | 132.78K | 6.69% | $36.60M |
| Greenstone partners | 111.74K | 6.52% | $24.57M |
| Tfj management | 34.03K | 6.32% | $9.38M |
| Hudson way capital management | 193.60K | 4.53% | $53.37M |
| Brown capital management | 341.94K | 3.88% | $94.26M |
| Insight group | 152.60K | 2.60% | $42.07M |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Principal financial group | 1.51M | 0.13% | 259.93K |
| Aqr capital management | 655.63K | 0.21% | 197.70K |
| Hudson way capital management | 193.60K | 4.53% | 193.60K |
| Blackrock funding, inc. /de | 2.55M | 0.01% | 178.75K |
| Vanguard fiduciary trust | 153.48K | 0.01% | 153.48K |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Lord, abbett | - | - | -459.29K |
| Blackrock | 2.16M | 0.01% | -426.20K |
| Invesco | 105.72K | 0.00% | -310.54K |
| Brown capital management | 341.94K | 3.88% | -236.80K |
| Artisan partners limited partnership | - | - | -108.64K |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Hudson way capital management | 193.60K | 4.53% | 193.60K | $53.37M |
| Vanguard fiduciary trust | 153.48K | 0.01% | 153.48K | $24.22M |
| Greenstone partners | 132.78K | 6.69% | 132.78K | $36.60M |
| Tencore partners, lp | 109.91K | 13.48% | 109.91K | $17.35M |
| Norges bank | 97.98K | 0.00% | 97.98K | $22.79M |
Sold Out
| Holder | Change |
|---|---|
| Bay harbor wealth management | -1.00 |
| Turning point benefit group | -1.00 |
| Advisornet financial | -1.00 |
| Tfc financial management | -1.00 |
| Hfm investment advisors | -1.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Dec 31, 2025 | 146 | -65.40% | 4,597,595 | -77.02% | 12 | 0.41% | 64 | -69.81% | 49 | -64.75% |
| Sep 30, 2025 | 185 | -52.32% | 5,919,363 | -71.20% | 16 | 0.50% | 86 | -51.69% | 63 | -59.87% |
| Jun 30, 2025 | 382 | -1.55% | 20,392,282 | 3.64% | 56 | 1.93% | 175 | -16.67% | 155 | 20.16% |
| Mar 31, 2025 | 14 | -96.44% | 1,615,800 | -91.52% | 4 | 0.16% | 9 | -95.57% | 4 | -96.95% |
| Dec 31, 2024 | 386 | -1.78% | 19,044,282 | 1.01% | 52 | 1.95% | 197 | -6.19% | 131 | 7.38% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Principal Aligned MidCap Equity | 1.10M | 3.10% | 199.06K |
| Principal MidCap R5 | 1.08M | 3.05% | 19.88K |
| iShares Core S&P Mid-Cap ETF | 820.71K | 2.32% | -416.00 |
| Vanguard Total Stock Mkt Idx Inv | 735.82K | 2.04% | 45.58K |
| Vanguard US Total Market Shares ETF | 664.45K | 1.83% | 22.48K |
| Vanguard Information Technology ETF | 535.54K | 1.49% | -545.00 |
| Vanguard Small Cap Index | 534.04K | 1.48% | 35.87K |
| Vanguard Small Cap Growth Index Inv | 299.24K | 0.83% | 22.82K |
| Vanguard Institutional Extnd Mkt Idx Tr | 272.05K | 0.76% | 20.53K |
| Virtus KAR Small-Cap Growth I | 264.13K | 0.73% | -107.30K |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| May 12, 2026 | Barat Elizabeth Erin | Chief People Officer | Sell | $312.76K |
| Feb 17, 2026 | Trigg William Shane | Chief Executive Officer | Sell | $355.20K |
| Feb 17, 2026 | Trigg William Shane | Chief Executive Officer | Sell | $336.25K |
| Feb 17, 2026 | Trigg William Shane | Chief Executive Officer | Sell | $53.45K |
| Feb 17, 2026 | Trigg William Shane | Chief Executive Officer | Sell | $235.11K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2026 Q2 | - | 1 |
| 2026 Q1 | - | 11 |
| 2025 Q4 | - | 11 |
| 2025 Q3 | - | 176 |
| 2025 Q2 | 10 | 3 |
APPF Ownership FAQ
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