AppFolio Ownership | Who Owns AppFolio?
AppFolio Ownership Summary
AppFolio is owned by 66.26% institutional investors, 3.97% insiders, and 29.77% retail investors. Blackrock funding, inc. /de is the largest institutional shareholder, holding 7.41% of APPF shares. Principal Aligned MidCap Equity is the top mutual fund, with 3.27% of its assets in AppFolio shares.
APPF Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | AppFolio | 66.26% | 3.97% | 29.77% |
| Sector | Technology Stocks | 78.14% | 14.97% | 6.89% |
| Idea | SaaS Stocks List | 75.83% | 6.55% | 17.62% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Blackrock funding, inc. /de | 2.65M | 7.41% | $424.27M |
| Vanguard group | 2.56M | 7.11% | $595.69M |
| Blackrock | 2.16M | 5.98% | $527.93M |
| Principal financial group | 1.38M | 3.87% | $276.04M |
| Ashe capital management, lp | 1.05M | 2.94% | $168.03M |
| Vanguard capital management | 1.04M | 2.92% | $166.99M |
| William blair investment management | 836.17K | 2.35% | $167.67M |
| State street | 766.13K | 2.15% | $122.85M |
| London co of virginia | 703.15K | 1.97% | $112.75M |
| Price t rowe associates inc /md/ | 700.36K | 1.96% | $112.30M |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Ashe capital management, lp | 1.05M | 18.04% | $168.03M |
| Nellore capital management | 654.87K | 11.66% | $105.01M |
| Lead edge capital management | 399.66K | 11.64% | $64.08M |
| Long walk management lp | 304.88K | 11.09% | $48.89M |
| Keenan capital | 334.56K | 10.61% | $53.65M |
| Greenstone partners | 273.62K | 10.14% | $43.87M |
| Greenstone partners | 132.78K | 6.69% | $36.60M |
| Tencore partners, lp | 37.24K | 5.92% | $7.47M |
| Brown capital management | 99.55K | 3.79% | $19.96M |
| Alamar capital management | 17.51K | 1.79% | $3.51M |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| London co of virginia | 703.15K | 0.64% | 703.15K |
| Neuberger berman group | 394.16K | 0.04% | 392.65K |
| Morgan stanley | 581.83K | 0.00% | 274.54K |
| Invesco | 334.09K | 0.00% | 228.37K |
| Wellington management group llp | 224.90K | 0.01% | 224.90K |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Lord, abbett | - | - | -459.29K |
| Blackrock | 2.16M | 0.01% | -426.20K |
| Jacobs levy equity management | 26.71K | 0.02% | -340.42K |
| Principal financial group | 1.38M | 0.14% | -228.56K |
| Hudson way capital management | - | - | -202.85K |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| London co of virginia | 703.15K | 0.64% | 703.15K | $112.75M |
| Wellington management group llp | 224.90K | 0.01% | 224.90K | $36.06M |
| Sixth street partners management company | 165.03K | 0.00% | 165.03K | $26.46M |
| Greenstone partners | 132.78K | 6.69% | 132.78K | $36.60M |
| Norges bank | 95.58K | 0.00% | 95.58K | $15.33M |
Sold Out
| Holder | Change |
|---|---|
| Twin peaks wealth advisors | -1.00 |
| Turning point benefit group | -1.00 |
| Advisornet financial | -1.00 |
| Operose advisors | -1.00 |
| Hfm investment advisors | -1.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Jun 30, 2026 | 404 | -1.22% | 23,652,819 | 9.48% | 66 | 1.84% | 223 | -14.23% | 135 | 26.17% |
| Mar 31, 2026 | 401 | -3.61% | 21,089,499 | 0.68% | 58 | 1.73% | 256 | 18.52% | 104 | -21.80% |
| Dec 31, 2025 | 146 | -65.40% | 4,597,595 | -77.02% | 12 | 0.41% | 64 | -69.81% | 49 | -64.75% |
| Sep 30, 2025 | 185 | -52.32% | 5,919,363 | -71.20% | 16 | 0.50% | 86 | -51.69% | 63 | -59.87% |
| Jun 30, 2025 | 382 | -1.55% | 20,392,282 | 3.64% | 56 | 1.93% | 175 | -16.67% | 155 | 20.16% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Principal Aligned MidCap Equity | 1.18M | 3.27% | 79.05K |
| Principal MidCap R5 | 968.40K | 2.73% | -81.13K |
| iShares Core S&P Mid-Cap ETF | 865.87K | 2.44% | 468.00 |
| Vanguard MStar Total Stk Mkt Idx Invest | 727.98K | 2.06% | 2.21K |
| Vanguard Total Stock Mkt Idx Inv | 724.11K | 2.05% | -14.82K |
| Vanguard Morn Total Stk Mkt Idx Investor | 724.11K | 2.04% | -14.82K |
| Vanguard US Total Market Shares ETF | 664.45K | 1.83% | 22.48K |
| Vanguard Small Cap Index | 514.59K | 1.45% | -10.84K |
| Vanguard Information Technology ETF | 476.38K | 1.35% | 1.09K |
| Touchstone Mid Cap Y | 463.23K | 1.31% | -171.31K |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Nov 05, 2026 | DUCA MAURICE J | - | Sell | $384.24K |
| Nov 05, 2026 | DUCA MAURICE J | - | Sell | $384.22K |
| Nov 04, 2026 | DUCA MAURICE J | - | Sell | $528.18K |
| Nov 04, 2026 | DUCA MAURICE J | - | Sell | $528.26K |
| Nov 04, 2026 | DUCA MAURICE J | - | Sell | $384.00K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2026 Q4 | - | 6 |
| 2026 Q3 | - | 364 |
| 2026 Q2 | - | 14 |
| 2026 Q1 | - | 11 |
| 2025 Q4 | - | 11 |
APPF Ownership FAQ
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