AppFolio Ownership | Who Owns AppFolio?

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AppFolio Ownership Summary

AppFolio is owned by 16.48% institutional investors, 4.76% insiders, and 78.76% retail investors. Vanguard group is the largest institutional shareholder, holding 6.85% of APPF shares. iShares Core S&P Mid-Cap ETF is the top mutual fund, with 2.09% of its assets in AppFolio shares.

APPF Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	AppFolio	16.48%	4.76%	78.76%
Sector	Technology Stocks	50.63%	12.54%	36.83%
Idea	SaaS Stocks List	55.75%	6.52%	37.73%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	2.46M	6.85%	$677.85M
Blackrock funding, inc. /de	2.41M	6.72%	$665.15M
Blackrock	2.16M	5.98%	$527.93M
Ashe capital management, lp	1.33M	3.71%	$366.98M
Principal financial group	1.17M	3.25%	$321.64M
State street	678.07K	1.89%	$186.92M
Aqr capital management	655.63K	1.81%	$161.76M
Kayne anderson rudnick investment management	615.63K	1.71%	$169.70M
Price t rowe associates inc /md/	571.09K	1.59%	$157.43M
William blair investment management	551.97K	1.54%	$152.16M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Ashe capital management, lp	1.33M	25.87%	$366.98M
Long walk management lp	288.50K	16.07%	$79.53M
Nellore capital management	474.96K	14.28%	$130.93M
Greenstone partners	132.78K	6.69%	$36.60M
Greenstone partners	111.74K	6.52%	$24.57M
Tfj management	34.03K	6.32%	$9.38M
Ctf capital management, lp	40.00K	5.14%	$11.03M
Hudson way capital management	193.60K	4.53%	$53.37M
Brown capital management	341.94K	3.88%	$94.26M
Alamar capital management	18.19K	2.65%	$5.01B

Top Buyers

Holder	Shares	% Assets	Change
Principal financial group	1.17M	0.16%	333.86K
Norges bank	275.77K	0.01%	275.77K
Aqr capital management	655.63K	0.21%	197.70K
Hudson way capital management	193.60K	4.53%	193.60K
Greenstone partners	132.78K	6.69%	132.78K

Top Sellers

Holder	Shares	% Assets	Change
Lord, abbett	-	-	-459.29K
Blackrock	2.16M	0.01%	-426.20K
Brown capital management	341.94K	3.88%	-236.80K
Brown advisory	38.07K	0.01%	-184.82K
William blair investment management	551.97K	0.39%	-181.46K

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	275.77K	0.01%	275.77K	$68.04M
Hudson way capital management	193.60K	4.53%	193.60K	$53.37M
Greenstone partners	132.78K	6.69%	132.78K	$36.60M
1832 asset management	88.50K	0.02%	88.50K	$24.40M
Driehaus capital management	53.26K	0.11%	53.26K	$14.68M

Sold Out

Holder	Change
Tfc financial management	-1.00
Riggs asset managment	-2.00
Stephens consulting	-2.00
Financial management professionals	-2.00
Creative financial designs inc /adv	-2.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Sep 30, 2025	185	-52.32%	5,919,363	-71.20%	16	0.50%	86	-51.69%	63	-59.87%
Jun 30, 2025	382	-1.55%	20,392,282	3.64%	56	1.93%	175	-16.67%	155	20.16%
Mar 31, 2025	14	-96.44%	1,615,800	-91.52%	4	0.16%	9	-95.57%	4	-96.95%
Dec 31, 2024	386	-1.78%	19,044,282	1.01%	52	1.95%	197	-6.19%	131	7.38%
Sep 30, 2024	389	-2.51%	18,817,388	-0.80%	51	1.89%	207	-2.82%	122	-3.17%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
iShares Core S&P Mid-Cap ETF	750.18K	2.09%	-
Vanguard US Total Market Shares ETF	664.45K	1.83%	22.48K
Principal MidCap R5	651.23K	1.82%	52.24K
Vanguard Total Stock Mkt Idx Inv	650.46K	1.81%	-19.92K
Principal Aligned MidCap Equity	606.61K	1.68%	334.48K
Vanguard Small Cap Index	503.56K	1.40%	-3.59K
Vanguard Information Technology ETF	417.15K	1.16%	4.25K
Virtus KAR Small-Cap Growth I	407.94K	1.14%	-63.38K
Vanguard Small Cap Growth Index Inv	283.74K	0.79%	-700.00
Vanguard Institutional Extnd Mkt Idx Tr	247.48K	0.69%	-107.96K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Nov 17, 2025	Trigg William Shane	Chief Executive Officer	Sell	$215.00K
Nov 17, 2025	Trigg William Shane	Chief Executive Officer	Sell	$132.40K
Nov 17, 2025	Trigg William Shane	Chief Executive Officer	Sell	$104.42K
Nov 17, 2025	Trigg William Shane	Chief Executive Officer	Sell	$169.45K
Nov 17, 2025	Trigg William Shane	Chief Executive Officer	Sell	$144.99K

Insider Transactions Trends

Date	Buy	Sell
2025 Q4	-	10
2025 Q3	-	176
2025 Q2	10	3
2025 Q1	14	2
2024 Q4	-	46

APPF Ownership FAQ

Who owns the most shares of AppFolio?

AppFolio’s largest shareholders are Vanguard group (2.46M shares, 6.85%), Blackrock funding, inc. /de (2.41M shares, 6.72%), and Blackrock (2.16M shares, 5.98%). Together, they hold 19.54% of AppFolio’s total shares outstanding.

Does Blackrock own AppFolio?

Yes, BlackRock owns 5.98% of AppFolio, totaling 2.16M shares as of Jun 2024. This represents 0.01% of BlackRock's total assets, with a market value of 527.93M$. In the last quarter, BlackRock decreased its holdings by -426K shares, a -16.49% change.

Who is AppFolio’s biggest shareholder by percentage of total assets invested?

Ashe capital management, lp is AppFolio’s biggest shareholder by percentage of total assets invested, with 25.87% of its assets in 1.33M AppFolio shares, valued at 366.98M$.

Who is the top mutual fund holder of AppFolio shares?

iShares Core S&P Mid-Cap ETF is the top mutual fund holder of AppFolio shares, with 2.09% of its total shares outstanding invested in 750.18K AppFolio shares.

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