AppFolio Ownership | Who Owns AppFolio?


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AppFolio Ownership Summary


AppFolio is owned by 56.77% institutional investors, 4.73% insiders, and 38.51% retail investors. Vanguard group is the largest institutional shareholder, holding 6.87% of APPF shares. iShares Core S&P Mid-Cap ETF is the top mutual fund, with 2.09% of its assets in AppFolio shares.

APPF Ownership Benchmark


TypeName% Inst% Insiders% Retail
StockAppFolio56.77%4.73%38.51%
SectorTechnology Stocks 143.99%12.56%-56.55%
IdeaSaaS Stocks List73.64%6.57%19.79%

Institutional Shareholders


Top Institutional Shareholders by Total Shares

HolderShares% HoldingValue
Vanguard group2.50M6.87%$615.70M
Blackrock funding, inc. /de2.36M6.56%$542.55M
Blackrock2.16M5.98%$527.93M
Ashe capital management, lp1.33M3.71%$306.56M
William blair investment management733.43K2.04%$168.89M
State street696.89K1.92%$171.94M
Kayne anderson rudnick investment management686.46K1.91%$158.08M
Aqr capital management655.63K1.81%$161.76M
Fmr597.49K1.65%$147.41M
Brown capital management578.75K1.61%$133.27M

Top Institutional Shareholders by % of Total Assets

HolderShares% AssetsValue
Ashe capital management, lp1.33M23.89%$306.56M
Sellaronda global management lp85.00K17.17%$19.57M
Nellore capital management506.89K13.09%$116.73M
Long walk management lp154.80K11.03%$34.04M
Ctf capital management, lp61.25K8.35%$14.11M
Greenstone partners111.74K6.52%$24.57M
Brown capital management578.75K3.88%$133.27M
Ranger investment management119.88K1.88%$26.36M
Kerrisdale advisers12.94K1.55%$2.98M
Insight group152.60K1.47%$35.14M

Top Buyers

HolderShares% AssetsChange
Fmr597.49K0.01%536.59K
William blair investment management733.43K0.45%310.83K
Norges bank275.77K0.01%275.77K
Caledonia (private) investments pty238.88K0.87%238.88K
Aqr capital management655.63K0.21%197.70K

Top Sellers

HolderShares% AssetsChange
Lord, abbett---459.29K
Blackrock2.16M0.01%-426.20K
Morgan stanley174.69K0.00%-260.18K
Driehaus capital management---212.98K
Qube research---111.07K

New Positions

HolderShares% AssetsChangeValue
Norges bank275.77K0.01%275.77K$68.04M
Caledonia (private) investments pty238.88K0.87%238.88K$55.01M
Insight group152.60K1.47%152.60K$35.14M
Ctf capital management, lp61.25K8.35%61.25K$14.11M
Susquehanna fundamental investments40.10K0.23%40.10K$9.81M

Sold Out

HolderChange
Tfc financial management-1.00
Rothschild investment-1.00
Stephens consulting-2.00
Financial management professionals-2.00
Riggs asset managment-2.00

Institutional Ownership Trends


DateHoldingsChange %SharesChange %OwnershipChange %Increased PositionChange %Decreased PositionChange %
Jun 30, 2025382-1.55%20,392,2823.64%561.93%175-16.67%15520.16%
Mar 31, 202514-96.44%1,615,800-91.52%40.16%9-95.57%4-96.95%
Dec 31, 2024386-1.78%19,044,2821.01%521.95%197-6.19%1317.38%
Sep 30, 2024389-2.51%18,817,388-0.80%511.89%207-2.82%122-3.17%
Jun 30, 20243934.80%18,961,240-2.53%521.78%210-11.02%12537.36%

Top Mutual Funds Shareholders


HolderShares% HoldingChange
iShares Core S&P Mid-Cap ETF750.18K2.09%-
Vanguard US Total Market Shares ETF664.45K1.83%22.48K
Principal MidCap R5651.23K1.82%52.24K
Vanguard Total Stock Mkt Idx Inv650.46K1.81%-19.92K
Principal Aligned MidCap Equity606.61K1.68%334.48K
Vanguard Small Cap Index503.56K1.40%-3.59K
Vanguard Information Technology ETF417.15K1.16%4.25K
Virtus KAR Small-Cap Growth I407.94K1.14%-63.38K
Vanguard Small Cap Growth Index Inv283.74K0.79%-700.00
Vanguard Institutional Extnd Mkt Idx Tr247.48K0.69%-107.96K

Recent Insider Transactions


DateNameRoleActivityValue
Sep 11, 2025Mazza Matthew S Chief Trust OfficerSell$382.97K
Sep 15, 2025Mazza Matthew S Chief Trust OfficerSell$453.14K
Sep 10, 2025Trigg William Shane Chief Executive OfficerSell$122.86K
Sep 10, 2025Trigg William Shane Chief Executive OfficerSell$594.84K
Sep 10, 2025Trigg William Shane Chief Executive OfficerSell$390.08K

Insider Transactions Trends


DateBuySell
2025 Q3-176
2025 Q2103
2025 Q1142
2024 Q4-46
2024 Q3-113

APPF Ownership FAQ


Who owns the most shares of AppFolio?

AppFolio’s largest shareholders are Vanguard group (2.5M shares, 6.87%), Blackrock funding, inc. /de (2.36M shares, 6.56%), and Blackrock (2.16M shares, 5.98%). Together, they hold 19.41% of AppFolio’s total shares outstanding.

Does Blackrock own AppFolio?

Yes, BlackRock owns 5.98% of AppFolio, totaling 2.16M shares as of Jun 2024. This represents 0.01% of BlackRock's total assets, with a market value of 527.93M$. In the last quarter, BlackRock decreased its holdings by -426K shares, a -16.49% change.

Who is AppFolio’s biggest shareholder by percentage of total assets invested?

Ashe capital management, lp is AppFolio’s biggest shareholder by percentage of total assets invested, with 23.89% of its assets in 1.33M AppFolio shares, valued at 306.56M$.

Who is the top mutual fund holder of AppFolio shares?

iShares Core S&P Mid-Cap ETF is the top mutual fund holder of AppFolio shares, with 2.09% of its total shares outstanding invested in 750.18K AppFolio shares.

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