AppFolio Ownership | Who Owns AppFolio?

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AppFolio Ownership Summary

AppFolio is owned by 4.45% institutional investors, 4.72% insiders, and 90.83% retail investors. Vanguard group is the largest institutional shareholder, holding 6.87% of APPF shares. iShares Core S&P Mid-Cap ETF is the top mutual fund, with 2.09% of its assets in AppFolio shares.

APPF Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	AppFolio	4.45%	4.72%	90.83%
Sector	Technology Stocks	38.43%	12.63%	48.94%
Idea	SaaS Stocks List	49.09%	6.54%	44.38%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	2.50M	6.87%	$615.70M
Blackrock funding, inc. /de	2.41M	6.63%	$594.32M
Blackrock	2.16M	5.98%	$527.93M
Ashe capital management, lp	1.14M	3.13%	$249.83M
State street	696.89K	1.92%	$171.94M
Brown capital management	682.03K	1.88%	$168.27M
Aqr capital management	655.63K	1.81%	$161.76M
Fmr	597.49K	1.65%	$147.41M
Gilder gagnon howe	572.92K	1.58%	$141.35M
Kayne anderson rudnick investment management	419.52K	1.16%	$103.50M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Ashe capital management, lp	1.14M	22.34%	$249.83M
Nellore capital management	371.93K	11.99%	$91.76M
Long walk management lp	154.80K	11.03%	$34.04M
Greenstone partners	111.74K	6.52%	$24.57M
Brown capital management	682.03K	3.90%	$168.27M
Ranger investment management	119.88K	1.88%	$26.36M
Gilder gagnon howe	572.92K	1.52%	$141.35M
Atika capital management	57.30K	1.50%	$14.14M
Channel wealth	17.84K	1.43%	$4.40M
Seaport global advisors	1.63K	1.43%	$398.65K

Top Buyers

Holder	Shares	% Assets	Change
Fmr	597.49K	0.01%	536.59K
Kayne anderson rudnick investment management	419.52K	0.24%	419.52K
Norges bank	275.77K	0.01%	275.77K
Aqr capital management	655.63K	0.21%	197.70K
Blackrock funding, inc. /de	2.41M	0.01%	184.01K

Top Sellers

Holder	Shares	% Assets	Change
Lord, abbett	-	-	-459.29K
Blackrock	2.16M	0.01%	-426.20K
Morgan stanley	174.69K	0.00%	-260.18K
Driehaus capital management	-	-	-212.98K
Baird financial group	2.20K	0.00%	-153.84K

New Positions

Holder	Shares	% Assets	Change	Value
Kayne anderson rudnick investment management	419.52K	0.24%	419.52K	$103.50M
Norges bank	275.77K	0.01%	275.77K	$68.04M
Raymond james financial	122.39K	0.01%	122.39K	$30.19M
Susquehanna fundamental investments	40.10K	0.23%	40.10K	$9.81M
Caisse de depot et placement du quebec	28.15K	0.01%	28.15K	$6.95M

Sold Out

Holder	Change
Tfc financial management	-1.00
Rothschild investment	-1.00
Bay harbor wealth management	-1.00
Financial management professionals	-2.00
Riggs asset managment	-2.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Mar 31, 2025	14	-96.44%	1,615,800	-91.52%	4	0.16%	9	-95.57%	4	-96.95%
Dec 31, 2024	386	-1.78%	19,044,282	1.01%	52	1.95%	197	-6.19%	131	7.38%
Sep 30, 2024	389	-2.51%	18,817,388	-0.80%	51	1.89%	207	-2.82%	122	-3.17%
Jun 30, 2024	393	4.80%	18,961,240	-2.53%	52	1.78%	210	-11.02%	125	37.36%
Mar 31, 2024	375	22.95%	19,452,680	12.86%	54	2.35%	236	31.84%	91	7.06%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
iShares Core S&P Mid-Cap ETF	750.60K	2.09%	-1.38K
Vanguard Total Stock Mkt Idx Inv	670.38K	1.87%	2.30K
Vanguard US Total Market Shares ETF	664.45K	1.83%	22.48K
Principal Aligned MidCap Equity	606.61K	1.68%	334.48K
Principal MidCap R5	599.00K	1.66%	94.83K
Vanguard Small Cap Index	507.15K	1.41%	-16.96K
Virtus KAR Small-Cap Growth I	471.32K	1.31%	148.77K
Vanguard Information Technology ETF	412.89K	1.15%	2.26K
Vanguard Institutional Extnd Mkt Idx Tr	355.44K	0.99%	-6.95K
Vanguard Small Cap Growth Index Inv	284.44K	0.79%	-3.84K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Aug 12, 2025	DUCA MAURICE J	-	Sell	$27.77K
Aug 12, 2025	DUCA MAURICE J	-	Sell	$28.11K
Aug 12, 2025	DUCA MAURICE J	-	Sell	$550.10K
Aug 12, 2025	DUCA MAURICE J	-	Sell	$82.97K
Aug 12, 2025	DUCA MAURICE J	-	Sell	$361.43K

Insider Transactions Trends

Date	Buy	Sell
2025 Q3	-	150
2025 Q2	10	3
2025 Q1	14	2
2024 Q4	-	46
2024 Q3	-	113

APPF Ownership FAQ

Who owns the most shares of AppFolio?

AppFolio’s largest shareholders are Vanguard group (2.5M shares, 6.87%), Blackrock funding, inc. /de (2.41M shares, 6.63%), and Blackrock (2.16M shares, 5.98%). Together, they hold 19.49% of AppFolio’s total shares outstanding.

Does Blackrock own AppFolio?

Yes, BlackRock owns 5.98% of AppFolio, totaling 2.16M shares as of Jun 2024. This represents 0.01% of BlackRock's total assets, with a market value of 527.93M$. In the last quarter, BlackRock decreased its holdings by -426K shares, a -16.49% change.

Who is AppFolio’s biggest shareholder by percentage of total assets invested?

Ashe capital management, lp is AppFolio’s biggest shareholder by percentage of total assets invested, with 22.34% of its assets in 1.14M AppFolio shares, valued at 249.83M$.

Who is the top mutual fund holder of AppFolio shares?

iShares Core S&P Mid-Cap ETF is the top mutual fund holder of AppFolio shares, with 2.09% of its total shares outstanding invested in 750.6K AppFolio shares.

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