Asana Ownership | Who Owns Asana?
Asana Ownership Summary
Asana is owned by 6.69% institutional investors, 46.12% insiders, and 47.18% retail investors. Vanguard group is the largest institutional shareholder, holding 5.54% of ASAN shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 1.22% of its assets in Asana shares.
ASAN Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Asana | 6.69% | 46.12% | 47.18% |
| Sector | Technology Stocks | 35.18% | 13.13% | 51.68% |
| Idea | SaaS Stocks List | 48.24% | 6.71% | 45.05% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Vanguard group | 13.17M | 5.54% | $180.61M |
| Blackrock funding, inc. /de | 8.35M | 3.51% | $114.52M |
| Blackrock | 6.98M | 3.07% | $97.67M |
| Voya investment management | 4.84M | 2.03% | $66.33M |
| Arrowstreet capital, limited partnership | 4.65M | 1.97% | $62.11M |
| Goldman sachs group | 2.79M | 1.17% | $38.28M |
| State street | 2.76M | 1.17% | $36.83M |
| Morgan stanley | 2.65M | 1.11% | $36.30M |
| Geode capital management | 2.08M | 0.87% | $28.49M |
| Marshall wace, llp | 1.96M | 0.83% | $26.23M |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Whetstone capital advisors | 381.72K | 1.41% | $5.10M |
| Formula growth | 130.00K | 0.62% | $1.74M |
| Source financial advisors | 86.54K | 0.37% | $1.21M |
| Dgs capital management | 62.02K | 0.31% | $1.26M |
| Paragon capital management | 94.15K | 0.26% | $1.29M |
| Catalyst private wealth | 38.36K | 0.23% | $525.97K |
| Yorktown management & research | 19.80K | 0.22% | $271.46K |
| Nebula research & development | 184.11K | 0.21% | $2.49M |
| Catalytic wealth ria | 402.10K | 0.20% | $5.51M |
| Bayesian capital management, lp | 67.36K | 0.18% | $899.93K |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Jupiter asset management | 1.37M | 0.15% | 1.20M |
| D. e. shaw | 1.47M | 0.02% | 1.20M |
| Millennium management | 1.14M | 0.01% | 1.11M |
| Goldman sachs group | 2.79M | 0.00% | 977.11K |
| Marshall wace, llp | 1.96M | 0.03% | 678.02K |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Champlain investment partners | - | - | -4.00M |
| J. goldman & co lp | - | - | -1.22M |
| Paradice investment management | - | - | -1.10M |
| Generation investment management llp | - | - | -1.00M |
| Pinebridge investments | - | - | -429.07K |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Nebula research & development | 184.11K | 0.21% | 184.11K | $2.49M |
| Quantbot technologies lp | 154.29K | 0.07% | 154.29K | $2.12M |
| Jacobs levy equity management | 144.88K | 0.01% | 144.88K | $2.03M |
| Weiss asset management lp | 93.12K | 0.02% | 93.12K | $1.24M |
| Occudo quantitative strategies lp | 88.72K | 0.14% | 88.72K | $1.19M |
Sold Out
| Holder | Change |
|---|---|
| Atwood & palmer | -2.00 |
| Baldwin brothers llc/ma | -8.00 |
| Bear mountain capital | -9.00 |
| Rise advisors | -10.00 |
| Financial gravity asset management | -15.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Dec 31, 2025 | 65 | -74.31% | 15,914,513 | -78.19% | 6 | 0.70% | 31 | -68.04% | 20 | -78.49% |
| Sep 30, 2025 | 77 | -69.92% | 22,693,652 | -68.66% | 9 | 1.01% | 28 | -78.29% | 32 | -54.29% |
| Jun 30, 2025 | 252 | 0.40% | 72,030,709 | 3.71% | 30 | 3.40% | 125 | -10.07% | 72 | 28.57% |
| Mar 31, 2025 | 248 | -6.42% | 69,412,499 | -2.92% | 29 | 3.09% | 137 | -2.14% | 56 | -8.20% |
| Dec 31, 2024 | 261 | 16.00% | 71,394,353 | 22.47% | 31 | 4.82% | 138 | 38.00% | 60 | -10.45% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Vanguard US Total Market Shares ETF | 2.84M | 1.22% | - |
| Allianz Global Artfcl Intlgc W EUR | 2.81M | 1.18% | 2.81M |
| Vanguard Total Stock Mkt Idx Inv | 2.69M | 1.13% | - |
| Champlain Small Company Fund, LLC | 2.57M | 1.13% | -1.18K |
| Vanguard Information Technology ETF | 2.11M | 0.89% | 9.03K |
| iShares Russell 2000 ETF | 2.09M | 0.88% | 490.52K |
| Vanguard Small Cap Index | 1.95M | 0.82% | 3.56K |
| SMDS Global AI Equity Mother | 1.76M | 0.74% | 1.76M |
| Champlain Small Company Adv | 1.63M | 0.71% | -30.00K |
| First Trust Cloud Computing ETF | 1.39M | 0.59% | 3.17K |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Mar 10, 2026 | Colendich Katie Marie | GC, Corporate Secretary | Sell | $54.20K |
| Dec 22, 2025 | LACEY ELEANOR B | GC, Corporate Secretary | Sell | $790.40K |
| Dec 23, 2025 | LACEY ELEANOR B | GC, Corporate Secretary | Sell | $615.84K |
| Dec 22, 2025 | Parekh Sonalee Elizabeth | Chief Financial Officer | Sell | $1.20M |
| Dec 23, 2025 | Parekh Sonalee Elizabeth | Chief Financial Officer | Sell | $337.11K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2026 Q1 | - | 1 |
| 2025 Q4 | - | 16 |
| 2025 Q3 | 29 | 14 |
| 2025 Q2 | 13 | 4 |
| 2025 Q1 | 10 | 19 |
ASAN Ownership FAQ
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