Asana Ownership | Who Owns Asana?

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Asana Ownership Summary

Asana is owned by 9.61% institutional investors, 45.10% insiders, and 45.29% retail investors. Vanguard group is the largest institutional shareholder, holding 5.56% of ASAN shares. SMDS Global AI Equity Mother is the top mutual fund, with 1.92% of its assets in Asana shares.

ASAN Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Asana	9.61%	45.10%	45.29%
Sector	Technology Stocks	50.63%	12.54%	36.83%
Idea	SaaS Stocks List	55.75%	6.52%	37.73%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	13.12M	5.56%	$175.34M
Blackrock funding, inc. /de	8.42M	3.57%	$112.54M
Blackrock	6.98M	3.07%	$97.67M
Voya investment management	4.92M	2.08%	$65.78M
Arrowstreet capital, limited partnership	4.65M	1.97%	$62.11M
State street	2.76M	1.17%	$36.83M
Geode capital management	2.07M	0.88%	$27.63M
Morgan stanley	2.02M	0.86%	$27.03M
Marshall wace, llp	1.96M	0.83%	$26.23M
Goldman sachs group	1.81M	0.77%	$24.25M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Whetstone capital advisors	381.72K	1.41%	$5.10M
Formula growth	130.00K	0.62%	$1.74M
Hussman strategic advisors	210.00K	0.61%	$2.81M
Source financial advisors	86.54K	0.37%	$1.21M
Dgs capital management	62.02K	0.31%	$1.26M
Paragon capital management	94.15K	0.24%	$1.26M
Catalyst private wealth	39.98K	0.23%	$534.13K
Nebula research & development	184.11K	0.21%	$2.49M
Yorktown management & research	19.80K	0.21%	$264.53K
Bayesian capital management, lp	67.36K	0.18%	$899.93K

Top Buyers

Holder	Shares	% Assets	Change
D. e. shaw	1.47M	0.02%	1.20M
Millennium management	1.14M	0.01%	1.11M
Marshall wace, llp	1.96M	0.03%	678.02K
Arrowstreet capital, limited partnership	4.65M	0.04%	487.94K
Federated hermes	413.33K	0.01%	380.58K

Top Sellers

Holder	Shares	% Assets	Change
Champlain investment partners	-	-	-4.00M
Goldman sachs group	1.81M	0.00%	-1.29M
Acadian asset management	788.40K	0.02%	-1.23M
J. goldman & co lp	-	-	-1.22M
Paradice investment management	-	-	-1.10M

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	227.79K	0.00%	227.79K	$4.62M
Nebula research & development	184.11K	0.21%	184.11K	$2.49M
Jacobs levy equity management	144.88K	0.01%	144.88K	$2.03M
Weiss asset management lp	93.12K	0.02%	93.12K	$1.24M
Occudo quantitative strategies lp	88.72K	0.14%	88.72K	$1.19M

Sold Out

Holder	Change
Atwood & palmer	-2.00
Baldwin brothers llc/ma	-8.00
Rise advisors	-10.00
Financial gravity asset management	-15.00
Nelson, van denburg & campbell wealth management group	-16.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Sep 30, 2025	77	-69.92%	22,693,652	-68.66%	9	1.01%	28	-78.29%	32	-54.29%
Jun 30, 2025	252	0.40%	72,030,709	3.71%	30	3.40%	125	-10.07%	72	28.57%
Mar 31, 2025	248	-6.42%	69,412,499	-2.92%	29	3.09%	137	-2.14%	56	-8.20%
Dec 31, 2024	261	16.00%	71,394,353	22.47%	31	4.82%	138	38.00%	60	-10.45%
Sep 30, 2024	223	-5.51%	58,219,268	-7.85%	25	3.27%	100	-17.36%	66	13.79%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
SMDS Global AI Equity Mother	4.38M	1.92%	4.38M
Vanguard Total Stock Mkt Idx Inv	2.99M	1.27%	-66.37K
Allianz Global Artfcl Intlgc W EUR	2.97M	1.26%	-763.80K
Vanguard US Total Market Shares ETF	2.84M	1.22%	-
Champlain Small Company Fund, LLC	2.57M	1.13%	-1.18K
Vanguard Small Cap Index	2.27M	0.96%	-14.34K
iShares Russell 2000 ETF	2.26M	0.95%	-
Vanguard Information Technology ETF	2.11M	0.90%	21.52K
Champlain Small Company Adv	1.63M	0.71%	-30.00K
Vanguard Small Cap Growth Index Inv	1.29M	0.55%	-488.00

Recent Insider Transactions

Date	Name	Role	Activity	Value
Oct 24, 2025	Rosenstein Justin	-	Sell	$204.84K
Oct 21, 2025	Rosenstein Justin	-	Sell	$6.87M
Oct 10, 2025	Rosenstein Justin	-	Sell	$218.58K
Oct 08, 2025	Rosenstein Justin	-	Sell	$6.86M
Oct 09, 2025	Rosenstein Justin	-	Sell	$18.27M

Insider Transactions Trends

Date	Buy	Sell
2025 Q4	-	5
2025 Q3	29	14
2025 Q2	13	4
2025 Q1	10	19
2024 Q4	-	3

ASAN Ownership FAQ

Who owns the most shares of Asana?

Asana’s largest shareholders are Vanguard group (13.12M shares, 5.56%), Blackrock funding, inc. /de (8.42M shares, 3.57%), and Blackrock (6.98M shares, 3.07%). Together, they hold 12.20% of Asana’s total shares outstanding.

Does Blackrock own Asana?

Yes, BlackRock owns 3.07% of Asana, totaling 6.98M shares as of Jun 2024. This represents 0.00% of BlackRock's total assets, with a market value of 97.67M$. In the last quarter, BlackRock decreased its holdings by -24.083K shares, a -0.34% change.

Who is Asana’s biggest shareholder by percentage of total assets invested?

Whetstone capital advisors is Asana’s biggest shareholder by percentage of total assets invested, with 1.41% of its assets in 381.72K Asana shares, valued at 5.1M$.

Who is the top mutual fund holder of Asana shares?

SMDS Global AI Equity Mother is the top mutual fund holder of Asana shares, with 1.92% of its total shares outstanding invested in 4.38M Asana shares.

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