Baidu Ownership | Who Owns Baidu?

Baidu Ownership Summary

Baidu is owned by 5.06% institutional investors, 3.26% insiders, and 91.68% retail investors. Primecap management co/ca/ is the largest institutional shareholder, holding 2.33% of BIDU shares. Vanguard PRIMECAP Inv is the top mutual fund, with 1.92% of its assets in Baidu shares.

BIDU Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Baidu	5.06%	3.26%	91.68%
Sector	Communication Services Stocks	28.85%	18.19%	52.95%
Industry	Internet Content & Information Stocks	29.27%	17.81%	52.91%
Idea	Metaverse Stocks List	52.39%	4.98%	42.64%
Idea	Virtual Reality Stocks Stocks List	45.59%	5.98%	48.43%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Primecap management co/ca/	11.06M	2.33%	$1.23B
Morgan stanley	6.51M	1.37%	$725.86M
Blackrock funding, inc. /de	2.30M	0.48%	$255.87M
Hhlr advisors	1.64M	0.48%	$216.23M
Ubs group	2.12M	0.45%	$236.69M
Robeco institutional asset management b.v.	1.47M	0.31%	$164.24M
Dimensional fund advisors lp	1.21M	0.26%	$135.05M
Capital world investors	1.20M	0.25%	$133.51M
Ark investment management	1.12M	0.24%	$124.83M
Black creek investment management	931.96K	0.20%	$103.84M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Optimas capital	77.10K	19.29%	$8.59M
Polunin capital partners	288.44K	8.33%	$32.10M
Tt asset management	627.58K	7.63%	$69.92M
North of south capital llp	739.30K	7.40%	$82.37M
My.alpha management hk advisors	75.50K	6.44%	$9.95M
Black creek investment management	931.96K	5.57%	$103.84M
Hhlr advisors	1.64M	5.29%	$216.23M
Ai-squared management	64.56K	5.23%	$7.19M
Contrarius investment management	821.83K	4.44%	$71.07M
Contrarian capital management	102.14K	3.19%	$11.38M

Top Buyers

Holder	Shares	% Assets	Change
Morgan stanley	6.51M	0.04%	3.81M
Blackrock funding, inc. /de	2.30M	0.00%	2.04M
Hhlr advisors	1.64M	5.29%	1.64M
Ubs group	2.12M	0.04%	695.05K
Mirae asset global etfs	859.33K	0.13%	552.54K

Top Sellers

Holder	Shares	% Assets	Change
Sanders capital	-	-	-2.61M
Bridgewater associates, lp	-	-	-2.08M
Alkeon capital management	-	-	-1.73M
Coreview capital management	-	-	-1.26M
Rpd fund management	-	-	-1.26M

New Positions

Holder	Shares	% Assets	Change	Value
Steadfast capital management lp	455.08K	1.05%	455.08K	$59.97M
Qube research	397.64K	0.05%	397.64K	$44.31M
Clark capital management group	301.64K	0.21%	301.64K	$33.61M
Holocene advisors, lp	163.42K	0.04%	163.42K	$18.21M
Fred alger management	146.89K	0.08%	146.89K	$19.36M

Sold Out

Holder	Change
Frazier financial advisors	-2.00
Glen eagle advisors	-3.00
Center for financial planning	-3.00
Turning point benefit group	-4.00
Financial gravity asset management	-5.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Mar 31, 2026	279	-53.27%	24,051,051	-53.44%	5	2.18%	124	-56.64%	84	-42.86%
Dec 31, 2025	411	-26.87%	37,427,272	-38.00%	11	3.50%	203	-28.77%	94	-23.58%
Sep 30, 2025	532	13.68%	60,063,806	7.47%	17	428.02%	272	58.14%	112	-26.32%
Jun 30, 2025	458	-14.55%	55,740,095	-26.24%	2	27.32%	168	-35.38%	149	19.20%
Mar 31, 2025	534	9.43%	75,543,266	8.97%	2	44.41%	258	30.30%	127	-17.53%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard PRIMECAP Inv	6.53M	1.92%	-20.00K
Dodge & Cox International Stock I	3.76M	1.09%	-
Vanguard Capital Opportunity Inv	2.37M	0.70%	-11.70K
Pictet - Robotics I dy EUR	1.82M	0.53%	-297.08K
Fidelity Canadian Large Cap Sr B	1.75M	0.51%	50.00K
Morgan Stanley Asia Opportunity	1.07M	0.31%	337.33K
Capital Group New Geography Equity Comp	1.06M	0.31%	-
American Funds New World A	1.06M	0.31%	-
PRIMECAP Odyssey Aggressive Growth	947.76K	0.28%	-4.00K
iShares A.I. Innovation and Tech Act ETF	891.12K	0.26%	18.63K

Recent Insider Transactions

Date	Name	Role	Activity	Value
May 21, 2026	Foo Jixun	-	Sell	$2.00M

Insider Transactions Trends

Date	Buy	Sell
2026 Q1	-	-

BIDU Ownership FAQ

Who Owns Baidu?

Baidu shareholders are primarily institutional investors at 5.06%, followed by 3.26% insiders and 91.68% retail investors. The average institutional ownership in Baidu's industry, Internet Content & Information Stocks , is 29.27%, which Baidu falls below.

Who owns the most shares of Baidu?

Baidu’s largest shareholders are Primecap management co/ca/ (11.06M shares, 2.33%), Morgan stanley (6.51M shares, 1.37%), and Blackrock funding, inc. /de (2.3M shares, 0.48%). Together, they hold 4.18% of Baidu’s total shares outstanding.

Does Blackrock own Baidu?

BlackRock is not among the top 10 institutional shareholders of Baidu.

Who is Baidu’s biggest shareholder by percentage of total assets invested?

Optimas capital is Baidu’s biggest shareholder by percentage of total assets invested, with 19.29% of its assets in 77.1K Baidu shares, valued at 8.59M$.

Who is the top mutual fund holder of Baidu shares?

Vanguard PRIMECAP Inv is the top mutual fund holder of Baidu shares, with 1.92% of its total shares outstanding invested in 6.53M Baidu shares.

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