Bilibili Ownership | Who Owns Bilibili?

Bilibili Ownership Summary

Bilibili is owned by 6.49% institutional investors, 0.03% insiders, and 93.48% retail investors. Morgan stanley is the largest institutional shareholder, holding 0.91% of BILI shares. T. Rowe Price Em Mkts Discv Stk is the top mutual fund, with 0.90% of its assets in Bilibili shares.

BILI Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Bilibili	6.49%	0.03%	93.48%
Sector	Communication Services Stocks	42.01%	17.59%	40.40%
Industry	Internet Content & Information Stocks	42.10%	19.79%	38.11%
Idea	Social Media Stocks List	77.70%	9.11%	13.19%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Morgan stanley	3.80M	0.91%	$64.74M
D. e. shaw	3.54M	0.85%	$64.02M
Ubs group	3.04M	0.72%	$51.73M
Sih partners, lllp	1.95M	0.46%	$33.16M
Yiheng capital management	1.49M	0.36%	$25.37M
Panagora asset management	1.40M	0.33%	$23.81M
Millennium management	1.13M	0.27%	$19.30M
Blackrock funding, inc. /de	1.05M	0.25%	$17.87M
Blackrock	1.01M	0.24%	$15.56M
Cubist systematic strategies	981.97K	0.24%	$15.16M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Mizuho securities	74.21K	21.80%	$1.67M
Mizuho financial group	74.21K	10.73%	$1.26M
Yiheng capital management	1.49M	8.71%	$25.37M
Xy capital	253.88K	4.17%	$4.32M
Dv equities	191.36K	0.47%	$3.26M
Tower research capital llc (trc)	858.10K	0.36%	$14.61M
Keywise capital management (hk)	133.54K	0.31%	$2.27M
Ping capital management	72.00K	0.31%	$1.23M
Polymer capital management (hk)	270.00K	0.23%	$4.60M
Prescott group capital management	150.00K	0.22%	$2.55M

Top Buyers

Holder	Shares	% Assets	Change
Tower research capital llc (trc)	858.10K	0.36%	857.22K
Cubist systematic strategies	981.97K	0.10%	779.61K
Yiheng capital management	1.49M	8.71%	749.90K
Millennium management	1.13M	0.01%	698.83K
Morgan stanley	3.80M	0.00%	630.15K

Top Sellers

Holder	Shares	% Assets	Change
Ubs group	3.04M	0.01%	-2.23M
Jennison associates	-	-	-2.21M
Oaktree capital management lp	-	-	-1.93M
Quarry lp	-	-	-1.90M
First beijing investment	-	-	-1.69M

New Positions

Holder	Shares	% Assets	Change	Value
Axa investment managers	272.10K	0.02%	272.10K	$7.64M
Old mission capital	222.18K	0.06%	222.18K	$3.78M
Dv equities	191.36K	0.47%	191.36K	$3.26M
Peak6 investments	97.31K	0.00%	97.31K	$1.50M
National bank of canada /fi/	80.89K	0.00%	80.89K	$1.38M

Sold Out

Holder	Change
Transamerica financial advisors	-2.00
Harbour investments	-2.00
Root financial partners	-3.00
Gamma investing	-8.00
Principal securities	-8.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Jun 30, 2026	196	3.16%	27,202,279	3.57%	6	16.48%	90	20.00%	46	-17.86%
Mar 31, 2026	188	-5.53%	26,255,153	-15.17%	6	11.41%	77	-13.48%	55	5.77%
Dec 31, 2025	135	-32.84%	21,208,336	-35.59%	5	8.24%	60	-34.78%	34	-40.35%
Sep 30, 2025	194	6.59%	32,869,213	5.49%	7	14.24%	87	-1.14%	54	-
Jun 30, 2025	188	-0.53%	37,520,571	-28.80%	8	5.90%	87	-4.40%	57	5.56%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
T. Rowe Price Em Mkts Discv Stk	3.79M	0.90%	2.24M
Federated Hermes Asia exJpn Eq R EUR Acc	1.11M	0.27%	-
Jennison Emerging Markets Equity	878.14K	0.21%	-86.46K
PGIM Jennison Emerging Markets Eq Opps Z	862.99K	0.21%	-83.79K
Fidelity Series Emerging Markets	783.20K	0.19%	783.20K
Fidelity Series Emerging Markets Opps	743.89K	0.18%	-
Dynamic Power Global Growth Class	743.30K	0.18%	743.30K
Strategic Advisers Fidelity Em Mkts	688.70K	0.17%	688.70K
T. Rowe Price Global Tech Equity SMA	559.45K	0.13%	559.45K
T. Rowe Price Global Technology USD	548.12K	0.13%	-6.53K

Insider Transactions Trends

Date	Buy	Sell
2026 Q1	-	-

BILI Ownership FAQ

Who Owns Bilibili?

Bilibili shareholders are primarily institutional investors at 6.49%, followed by 0.03% insiders and 93.48% retail investors. The average institutional ownership in Bilibili's industry, Internet Content & Information Stocks , is 42.10%, which Bilibili falls below.

Who owns the most shares of Bilibili?

Bilibili’s largest shareholders are Morgan stanley (3.8M shares, 0.91%), D. e. shaw (3.54M shares, 0.85%), and Ubs group (3.04M shares, 0.72%). Together, they hold 2.48% of Bilibili’s total shares outstanding.

Does Blackrock own Bilibili?

Yes, BlackRock owns 0.24% of Bilibili, totaling 1.01M shares as of Jun 2024. This represents 0.00% of BlackRock's total assets, with a market value of 15.56M$. In the last quarter, BlackRock increased its holdings by 133.47K shares, a 15.26% change.

Who is Bilibili’s biggest shareholder by percentage of total assets invested?

Mizuho securities is Bilibili’s biggest shareholder by percentage of total assets invested, with 21.80% of its assets in 74.21K Bilibili shares, valued at 1.67M$.

Who is the top mutual fund holder of Bilibili shares?

T. Rowe Price Em Mkts Discv Stk is the top mutual fund holder of Bilibili shares, with 0.90% of its total shares outstanding invested in 3.79M Bilibili shares.

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