Clorox Ownership | Who Owns Clorox?

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Clorox Ownership Summary

Clorox is owned by 63.57% institutional investors, 0.61% insiders, and 35.82% retail investors. Vanguard group is the largest institutional shareholder, holding 12.90% of CLX shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 3.19% of its assets in Clorox shares.

CLX Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Clorox	63.57%	0.61%	35.82%
Sector	Consumer Defensive Stocks	33.19%	16.40%	50.41%
Industry	Household & Personal Products Stocks	41.92%	16.22%	41.86%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	15.68M	12.90%	$1.58B
Blackrock	10.91M	8.78%	$1.49B
Blackrock funding, inc. /de	10.30M	8.47%	$1.04B
State street	8.43M	6.85%	$1.04B
Invesco	4.00M	3.24%	$492.66M
Geode capital management	3.17M	2.61%	$318.61M
Van eck associates	2.71M	2.20%	$334.14M
Morgan stanley	2.29M	1.89%	$231.22M
Two sigma advisers, lp	2.03M	1.65%	$250.87M
Royal bank of canada	1.80M	1.46%	$221.50M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Nuance investments	786.79K	8.74%	$79.33M
Centre asset management	65.68K	2.44%	$10.67M
Tobam	54.28K	2.42%	$6.69M
Bontempo ohly capital mgmt	28.29K	2.24%	$4.59M
Martin capital partners	45.22K	1.72%	$4.56M
Measured risk portfolios	13.84K	1.38%	$1.40M
America first investment advisors	75.11K	1.38%	$7.57M
Kinloch capital	25.44K	1.37%	$3.14M
Confluence investment management	776.20K	1.17%	$78.26M
Kerusso capital management	24.25K	1.13%	$2.45M

Top Buyers

Holder	Shares	% Assets	Change
Norges bank	1.35M	0.01%	1.35M
Van eck associates	2.71M	0.31%	1.31M
Two sigma advisers, lp	2.03M	0.50%	1.31M
Invesco	4.00M	0.08%	750.41K
Northwestern mutual wealth management	749.70K	0.02%	739.00K

Top Sellers

Holder	Shares	% Assets	Change
Stifel financial	658.48K	0.06%	-2.38M
Qube research	1.09M	0.14%	-1.26M
Man group	230.44K	0.05%	-903.82K
Morgan stanley	2.29M	0.01%	-902.66K
Holocene advisors, lp	-	-	-863.44K

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	1.35M	0.01%	1.35M	$135.73M
Birch hill investment advisors	219.21K	0.92%	219.21K	$22.10M
Susquehanna portfolio strategies	159.05K	0.31%	159.05K	$19.61M
Edmond de rothschild	75.75K	0.14%	75.75K	$9.34B
Axa investment managers	70.97K	0.02%	70.97K	$8.75M

Sold Out

Holder	Change
Ancora advisors	-1.00
Tfo-tdc	-1.00
Chris bulman	-2.00
Valued wealth advisors	-3.00
Bok financial private wealth	-3.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Dec 31, 2025	873	-21.91%	77,303,234	-25.27%	63	0.90%	347	-30.04%	367	-8.02%
Sep 30, 2025	1,060	-8.15%	102,399,052	-5.75%	83	1.07%	474	-4.63%	378	-11.89%
Jun 30, 2025	1,140	-5.47%	108,562,112	9.61%	88	1.37%	491	-6.12%	424	3.16%
Mar 31, 2025	1,186	-4.59%	98,797,489	-1.23%	80	1.23%	517	-8.17%	406	3.57%
Dec 31, 2024	1,116	-5.58%	89,807,343	-7.89%	72	1.17%	493	1.65%	364	-14.35%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard US Total Market Shares ETF	3.93M	3.19%	2.77K
Vanguard Total Stock Mkt Idx Inv	3.85M	3.18%	7.70K
Vanguard Institutional 500 Index Trust	3.50M	2.84%	25.56K
Vanguard 500 Index Investor	3.11M	2.57%	19.54K
VanEck Morningstar Wide Moat	2.87M	2.38%	415.42K
VanEck Morningstar Wide Moat ETF	2.81M	2.33%	-3.46K
Vanguard Small Cap Index	2.76M	2.29%	-755.00
Vanguard Mid Cap Index Institutional	2.75M	2.25%	29.65K
Vanguard Small Cap Value Index Inv	1.77M	1.47%	-13.57K
Invesco S&P 500® Equal Weight ETF	1.66M	1.37%	5.62K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Nov 21, 2025	Breber Pierre R	-	Buy	$416.52K
Sep 04, 2025	Reynolds Eric H	EVP - Chief Operating Officer	Sell	$1.86M
May 07, 2025	Breber Pierre R	-	Buy	$546.29K
Mar 10, 2025	Marriner Kirsten	EVP - Chief People Officer	Sell	$351.69K
Mar 10, 2025	Marriner Kirsten	EVP - Chief People Officer	Sell	$2.61K

Insider Transactions Trends

Date	Buy	Sell
2025 Q3	-	1
2025 Q2	1	-
2025 Q1	-	5
2024 Q4	-	2
2024 Q3	-	1

CLX Ownership FAQ

Who Owns Clorox?

Clorox shareholders are primarily institutional investors at 63.57%, followed by 0.61% insiders and 35.82% retail investors. The average institutional ownership in Clorox's industry, Household & Personal Products Stocks , is 41.92%, which Clorox exceeds.

Who owns the most shares of Clorox?

Clorox’s largest shareholders are Vanguard group (15.68M shares, 12.90%), Blackrock (10.91M shares, 8.78%), and Blackrock funding, inc. /de (10.3M shares, 8.47%). Together, they hold 30.15% of Clorox’s total shares outstanding.

Does Blackrock own Clorox?

Yes, BlackRock owns 8.78% of Clorox, totaling 10.91M shares as of Jun 2024. This represents 0.03% of BlackRock's total assets, with a market value of 1.49B$. In the last quarter, BlackRock increased its holdings by 377.03K shares, a 3.58% change.

Who is Clorox’s biggest shareholder by percentage of total assets invested?

Nuance investments is Clorox’s biggest shareholder by percentage of total assets invested, with 8.74% of its assets in 786.79K Clorox shares, valued at 79.33M$.

Who is the top mutual fund holder of Clorox shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of Clorox shares, with 3.19% of its total shares outstanding invested in 3.93M Clorox shares.

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