Salesforce Ownership | Who Owns Salesforce?
Salesforce Ownership Summary
Salesforce is owned by 38.41% institutional investors, 2.59% insiders, and 59.00% retail investors. Vanguard group is the largest institutional shareholder, holding 9.37% of CRM shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 3.03% of its assets in Salesforce shares.
CRM Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Salesforce | 38.41% | 2.59% | 59.00% |
| Sector | Technology Stocks | 50.63% | 12.54% | 36.83% |
| Idea | Artificial Intelligence Stocks List | 44.87% | 4.70% | 50.44% |
| Idea | ChatGPT Stocks List | 46.53% | 5.10% | 48.37% |
| Idea | SaaS Stocks List | 55.75% | 6.52% | 37.73% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Vanguard group | 89.57M | 9.37% | $21.23B |
| Blackrock funding, inc. /de | 81.18M | 8.49% | $19.24B |
| Blackrock | 74.58M | 7.69% | $19.17B |
| State street | 49.42M | 5.17% | $11.73B |
| Geode capital management | 20.99M | 2.20% | $4.96B |
| Capital investors | 20.05M | 2.10% | $4.75B |
| Morgan stanley | 19.19M | 2.01% | $4.55B |
| Capital world investors | 17.33M | 1.81% | $4.11B |
| Jpmorgan chase | 13.05M | 1.37% | $3.09B |
| Norges bank | 10.77M | 1.12% | $3.60B |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Fernbridge capital management lp | 1.76M | 20.32% | $416.91M |
| Valueact | 2.90M | 11.59% | $686.95M |
| Darlington partners capital management, lp | 1.25M | 10.01% | $296.69M |
| Veritas asset management llp | 3.04M | 7.70% | $720.38M |
| Square wave partners | 21.44K | 6.91% | $7.17M |
| Vulcan value partners | 1.56M | 6.73% | $371.21M |
| Lingohr & partner asset management gmbh | 26.80K | 6.35% | $6.35M |
| Starboard value lp | 1.24M | 5.54% | $294.39M |
| Generali powszechne towarzystwo emerytalne | 115.80K | 5.32% | $27.44M |
| Susquehanna advisors group | 470.00K | 5.16% | $126.13M |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Norges bank | 10.77M | 0.47% | 10.77M |
| Capital world investors | 17.33M | 0.56% | 10.64M |
| Lombard odier asset management (europe) | 6.13M | 0.59% | 6.09M |
| Rockefeller capital management | 5.49M | 2.55% | 4.80M |
| Harris associates l p | 7.05M | 2.68% | 4.05M |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Wellington management group llp | 914.86K | 0.04% | -5.28M |
| Jpmorgan chase | 13.05M | 0.19% | -4.77M |
| Franklin resources | 3.22M | 0.19% | -3.81M |
| Laurel wealth advisors | 14.72K | 0.49% | -3.41M |
| Gqg partners | - | - | -3.02M |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Norges bank | 10.77M | 0.47% | 10.77M | $3.60B |
| Hotchkis & wiley capital management | 2.05M | 1.50% | 2.05M | $484.85M |
| Generation investment management llp | 1.82M | 2.86% | 1.82M | $431.16M |
| Axa investment managers | 719.00K | 0.46% | 719.00K | $170.40M |
| Mondrian investment partners | 544.20K | 2.15% | 544.20K | $128.97M |
Sold Out
| Holder | Change |
|---|---|
| Old second national bank of aurora | -1.00 |
| Pfg private wealth management | -3.00 |
| Inlight wealth management | -3.00 |
| Bear mountain capital | -5.00 |
| Thomas j. herzfeld advisors | -5.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Sep 30, 2025 | 2,054 | -32.50% | 367,228,358 | -50.03% | 38 | 0.67% | 956 | -40.66% | 896 | -14.01% |
| Jun 30, 2025 | 3,025 | -0.59% | 769,931,323 | 0.22% | 79 | 1.24% | 1,598 | -3.56% | 1,032 | 4.24% |
| Mar 31, 2025 | 53 | -98.33% | 10,838,364 | -98.60% | 1 | 0.02% | 27 | -98.45% | 13 | -98.73% |
| Dec 31, 2024 | 3,030 | 11.03% | 769,337,588 | 2.29% | 79 | 1.31% | 1,645 | 22.85% | 986 | -1.10% |
| Sep 30, 2024 | 2,692 | -0.11% | 751,388,893 | -2.67% | 77 | 1.22% | 1,326 | -5.56% | 978 | 2.41% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Vanguard US Total Market Shares ETF | 29.16M | 3.03% | 10.31K |
| Vanguard Total Stock Mkt Idx Inv | 28.53M | 2.98% | -661.39K |
| Vanguard 500 Index Investor | 23.75M | 2.48% | -3.48M |
| Fidelity 500 Index | 12.16M | 1.28% | 5.22K |
| SPDR® S&P 500 ETF | 11.90M | 1.24% | -164.72K |
| SPDR® S&P 500® ETF | 11.59M | 1.22% | 142.69K |
| iShares Core S&P 500 ETF | 11.55M | 1.21% | - |
| SPDR® S&P 500® ETF Trust | 11.59M | 1.21% | -60.70K |
| Vanguard Growth Index Investor | 9.50M | 0.99% | 32.89K |
| VA CollegeAmerica Amcap 529A | 8.00M | 0.84% | - |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Nov 03, 2025 | Benioff Marc | Chair and CEO | Sell | $6.21K |
| Nov 03, 2025 | Benioff Marc | Chair and CEO | Sell | $13.00K |
| Nov 03, 2025 | Benioff Marc | Chair and CEO | Sell | $4.35K |
| Nov 03, 2025 | Benioff Marc | Chair and CEO | Sell | $3.09K |
| Nov 03, 2025 | Benioff Marc | Chair and CEO | Sell | $4.95K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2025 Q4 | - | 154 |
| 2025 Q3 | 1 | 325 |
| 2025 Q2 | 1 | 27 |
| 2025 Q1 | 1 | 39 |
| 2024 Q4 | - | 94 |
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