Salesforce Ownership | Who Owns Salesforce?

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Salesforce Ownership Summary

Salesforce is owned by 79.44% institutional investors, 2.58% insiders, and 17.98% retail investors. Vanguard group is the largest institutional shareholder, holding 8.99% of CRM shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 3.03% of its assets in Salesforce shares.

CRM Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Salesforce	79.44%	2.58%	17.98%
Sector	Technology Stocks	143.99%	12.56%	-56.55%
Idea	Artificial Intelligence Stocks List	690.10%	4.71%	-594.81%
Idea	ChatGPT Stocks List	59.15%	5.07%	35.78%
Idea	SaaS Stocks List	73.64%	6.57%	19.79%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	86.53M	8.99%	$28.93B
Blackrock funding, inc. /de	81.63M	8.42%	$22.26B
Blackrock	74.58M	7.69%	$19.17B
State street	48.95M	5.08%	$16.38B
Fmr	23.20M	2.41%	$7.76B
Geode capital management	19.96M	2.07%	$6.66B
Morgan stanley	19.45M	2.01%	$5.00B
Jpmorgan chase	19.25M	2.00%	$6.44B
Capital investors	18.32M	1.89%	$5.00B
Capital research global investors	11.39M	1.17%	$3.11B

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Atomvest	115.90K	59.37%	$31.60M
Fernbridge capital management lp	1.44M	18.66%	$391.82M
Valueact	2.90M	14.12%	$790.39M
Darlington partners capital management, lp	1.03M	9.21%	$275.57M
Tencore partners, lp	48.51K	8.00%	$16.22M
Square wave partners	21.44K	6.91%	$7.17M
Novo	330.19K	6.36%	$90.04M
Starboard value lp	1.25M	5.92%	$341.48M
Bluespruce investments, lp	909.92K	5.78%	$248.13M
Veritas asset management llp	2.06M	5.63%	$562.79M

Top Buyers

Holder	Shares	% Assets	Change
Norges bank	10.77M	0.47%	10.77M
Capital investors	18.32M	0.86%	4.74M
Jpmorgan chase	19.25M	0.48%	4.56M
Harris associates l p	2.99M	1.33%	2.67M
Invesco	7.79M	0.48%	2.33M

Top Sellers

Holder	Shares	% Assets	Change
Capital research global investors	11.39M	0.62%	-9.40M
Rockefeller capital management	687.99K	0.41%	-4.95M
Fisher asset management	4.23M	0.46%	-3.82M
Gqg partners	-	-	-3.02M
Fmr	23.20M	0.46%	-2.95M

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	10.77M	0.47%	10.77M	$3.60B
Susquehanna advisors group	470.00K	5.16%	470.00K	$126.13M
Leigh baldwin	424.58K	0.37%	424.58K	$424.58M
Glenmede investment management, lp	240.00K	0.33%	240.00K	$65.45M
Jacobs levy equity management	227.26K	0.24%	227.26K	$58.43M

Sold Out

Holder	Change
Old second national bank of aurora	-1.00
Pfg private wealth management	-3.00
Bear mountain capital	-5.00
Thomas j. herzfeld advisors	-5.00
Human investing	-7.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Jun 30, 2025	3,025	-0.59%	769,931,323	0.22%	79	1.24%	1,598	-3.56%	1,032	4.24%
Mar 31, 2025	53	-98.33%	10,838,364	-98.60%	1	0.02%	27	-98.45%	13	-98.73%
Dec 31, 2024	3,030	11.03%	769,337,588	2.29%	79	1.31%	1,645	22.85%	986	-1.10%
Sep 30, 2024	2,692	-0.11%	751,388,893	-2.67%	77	1.22%	1,326	-5.56%	978	2.41%
Jun 30, 2024	2,657	-6.15%	769,970,281	-0.23%	79	1.26%	1,385	-0.86%	941	-8.02%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard US Total Market Shares ETF	29.16M	3.03%	10.31K
Vanguard Total Stock Mkt Idx Inv	28.53M	2.98%	-661.39K
Vanguard 500 Index Investor	23.75M	2.48%	-3.48M
Fidelity 500 Index	12.16M	1.28%	5.22K
SPDR® S&P 500 ETF	11.90M	1.24%	-164.72K
SPDR® S&P 500® ETF	11.59M	1.22%	142.69K
iShares Core S&P 500 ETF	11.55M	1.21%	-
SPDR® S&P 500® ETF Trust	11.59M	1.21%	-60.70K
Vanguard Growth Index Investor	9.50M	0.99%	32.89K
VA CollegeAmerica Amcap 529A	8.00M	0.84%	-

Recent Insider Transactions

Date	Name	Role	Activity	Value
Oct 23, 2025	Benioff Marc	Chair and CEO	Sell	$170.92K
Oct 23, 2025	Benioff Marc	Chair and CEO	Sell	$162.62K
Oct 23, 2025	Benioff Marc	Chair and CEO	Sell	$241.61K
Oct 22, 2025	Benioff Marc	Chair and CEO	Sell	$154.00K
Oct 22, 2025	Benioff Marc	Chair and CEO	Sell	$163.90K

Insider Transactions Trends

Date	Buy	Sell
2025 Q4	-	118
2025 Q3	1	325
2025 Q2	1	27
2025 Q1	1	39
2024 Q4	-	94

CRM Ownership FAQ

Who owns the most shares of Salesforce?

Salesforce’s largest shareholders are Vanguard group (86.53M shares, 8.99%), Blackrock funding, inc. /de (81.63M shares, 8.42%), and Blackrock (74.58M shares, 7.69%). Together, they hold 25.10% of Salesforce’s total shares outstanding.

Does Blackrock own Salesforce?

Yes, BlackRock owns 7.69% of Salesforce, totaling 74.58M shares as of Jun 2024. This represents 0.43% of BlackRock's total assets, with a market value of 19.17B$. In the last quarter, BlackRock increased its holdings by 2.11M shares, a 2.91% change.

Who is Salesforce’s biggest shareholder by percentage of total assets invested?

Atomvest is Salesforce’s biggest shareholder by percentage of total assets invested, with 59.37% of its assets in 115.9K Salesforce shares, valued at 31.6M$.

Who is the top mutual fund holder of Salesforce shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of Salesforce shares, with 3.03% of its total shares outstanding invested in 29.16M Salesforce shares.

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