Salesforce Ownership | Who Owns Salesforce?
Salesforce Ownership Summary
Salesforce is owned by 81.28% institutional investors, 2.99% insiders, and 15.73% retail investors. Vanguard group is the largest institutional shareholder, holding 9.41% of CRM shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 3.03% of its assets in Salesforce shares.
CRM Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Salesforce | 81.28% | 2.99% | 15.73% |
| Sector | Technology Stocks | 53.67% | 14.96% | 31.36% |
| Idea | Artificial Intelligence Stocks List | 72.81% | 4.61% | 22.58% |
| Idea | ChatGPT Stocks List | 63.32% | 5.42% | 31.26% |
| Idea | SaaS Stocks List | 75.65% | 6.55% | 17.79% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Vanguard group | 89.84M | 9.41% | $23.80B |
| Blackrock funding, inc. /de | 72.75M | 8.38% | $11.40B |
| Blackrock | 74.58M | 7.69% | $19.17B |
| Vanguard capital management | 52.07M | 6.00% | $8.16B |
| State street | 44.87M | 5.17% | $7.05B |
| Morgan stanley | 23.31M | 2.69% | $3.65B |
| Geode capital management | 19.81M | 2.28% | $3.10B |
| Harris associates l p | 16.15M | 1.86% | $2.53B |
| Arrowstreet capital, limited partnership | 13.28M | 1.53% | $2.08B |
| Bank of america corp /de/ | 12.22M | 1.41% | $1.91B |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Fernbridge capital management lp | 1.93M | 22.11% | $302.13M |
| Darlington partners capital management, lp | 1.56M | 10.80% | $244.68M |
| Valueact | 2.99M | 8.33% | $469.12M |
| Square wave partners | 21.44K | 6.91% | $7.17M |
| Lingohr & partner asset management gmbh | 26.80K | 6.35% | $6.35M |
| Independent franchise partners llp | 5.82M | 5.98% | $911.58M |
| Kessler investment group | 81.45K | 5.45% | $12.76M |
| Susquehanna advisors group | 470.00K | 5.16% | $126.13M |
| Value partners investments | 442.23K | 4.83% | $69.17M |
| Bls capital fondsmaeglerselskab | 746.84K | 4.51% | $117.00M |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Norges bank | 8.84M | 0.14% | 8.84M |
| Sixth street partners management company | 6.60M | 0.14% | 6.60M |
| Jpmorgan chase | 10.44M | 0.09% | 5.42M |
| Alyeska investment group | 4.66M | 1.88% | 4.66M |
| Qube research | 3.47M | 0.51% | 3.35M |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Morgan stanley | 23.31M | 0.19% | -8.36M |
| Capital world investors | 8.69M | 0.16% | -8.02M |
| Vanguard capital management | 52.07M | 0.17% | -7.27M |
| Blackrock funding, inc. /de | 72.75M | 0.17% | -6.94M |
| Capital investors | 8.15M | 0.26% | -4.47M |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Norges bank | 8.84M | 0.14% | 8.84M | $1.39B |
| Sixth street partners management company | 6.60M | 0.14% | 6.60M | $1.03B |
| Alyeska investment group | 4.66M | 1.88% | 4.66M | $730.35M |
| Axa investment managers | 719.00K | 0.46% | 719.00K | $170.40M |
| Susquehanna advisors group | 470.00K | 5.16% | 470.00K | $126.13M |
Sold Out
| Holder | Change |
|---|---|
| Old second national bank of aurora | -1.00 |
| Koesten, hirschmann & crabtree | -1.00 |
| Logan capital management | -2.00 |
| Luken investment analytics | -2.00 |
| Pfg private wealth management | -3.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Jun 30, 2026 | 2,618 | -7.29% | 705,511,881 | -4.32% | 81 | 1.13% | 1,003 | -23.49% | 1,269 | 7.82% |
| Mar 31, 2026 | 2,739 | -10.46% | 716,651,806 | -11.72% | 75 | 1.04% | 1,278 | -13.77% | 1,140 | -7.09% |
| Dec 31, 2025 | 2,121 | -27.34% | 431,009,022 | -43.43% | 45 | 0.71% | 1,032 | -23.84% | 886 | -26.35% |
| Sep 30, 2025 | 2,054 | -32.50% | 367,228,358 | -50.03% | 38 | 0.67% | 956 | -40.66% | 896 | -14.01% |
| Jun 30, 2025 | 3,025 | -0.59% | 769,931,323 | 0.22% | 79 | 1.24% | 1,598 | -3.56% | 1,032 | 4.24% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Vanguard US Total Market Shares ETF | 29.16M | 3.03% | 10.31K |
| Vanguard MStar Total Stk Mkt Idx Invest | 24.78M | 3.03% | 70.11K |
| Vanguard Morn Total Stk Mkt Idx Investor | 24.71M | 3.02% | -3.63M |
| Vanguard Total Stock Mkt Idx Inv | 24.71M | 3.02% | -3.63M |
| Vanguard 500 Index Investor | 21.43M | 2.62% | 225.41K |
| iShares Core S&P 500 ETF | 11.04M | 1.35% | 17.61K |
| Fidelity 500 Index | 10.49M | 1.28% | -1.50M |
| SPDR® S&P 500 ETF | 11.90M | 1.24% | -164.72K |
| State Street® SPDR® S&P 500® ETF | 10.10M | 1.23% | 8.53K |
| SPDR® S&P 500® ETF | 11.59M | 1.22% | 142.69K |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Mar 19, 2026 | ALBER LAURA | - | Buy | $404.75K |
| Mar 19, 2026 | ALBER LAURA | - | Buy | $95.52K |
| Mar 18, 2026 | Kirk David Blair | - | Buy | $500.18K |
| Jan 14, 2026 | KROES NEELIE | - | Sell | $929.28K |
| Dec 17, 2025 | Kirk David Blair | - | Buy | $500.72K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2026 Q3 | - | - |
| 2026 Q2 | - | - |
| 2026 Q1 | 3 | 1 |
| 2025 Q4 | 2 | 159 |
| 2025 Q3 | 1 | 325 |
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