Salesforce Ownership | Who Owns Salesforce?

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Salesforce Ownership Summary

Salesforce is owned by 45.13% institutional investors, 2.64% insiders, and 52.23% retail investors. Vanguard group is the largest institutional shareholder, holding 9.41% of CRM shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 3.03% of its assets in Salesforce shares.

CRM Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Salesforce	45.13%	2.64%	52.23%
Sector	Technology Stocks	34.35%	13.05%	52.60%
Idea	Artificial Intelligence Stocks List	41.49%	5.15%	53.35%
Idea	ChatGPT Stocks List	44.55%	6.05%	49.40%
Idea	SaaS Stocks List	48.24%	6.71%	45.05%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	89.84M	9.41%	$23.80B
Blackrock funding, inc. /de	80.69M	8.45%	$21.37B
Blackrock	74.58M	7.69%	$19.17B
State street	49.42M	5.17%	$11.73B
Capital investors	22.72M	2.38%	$6.02B
Geode capital management	21.78M	2.28%	$5.75B
Capital world investors	19.67M	2.06%	$5.21B
Morgan stanley	19.01M	1.99%	$5.04B
Norges bank	12.02M	1.26%	$3.18B
Northern trust	10.57M	1.11%	$2.50B

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Fernbridge capital management lp	1.76M	20.32%	$416.91M
Valueact	2.90M	11.59%	$686.95M
Darlington partners capital management, lp	1.25M	10.01%	$296.69M
Veritas asset management llp	3.04M	7.70%	$720.38M
Vulcan value partners	1.55M	7.55%	$411.06M
Tencore partners, lp	53.91K	7.30%	$14.28M
Square wave partners	21.44K	6.91%	$7.17M
Lingohr & partner asset management gmbh	26.80K	6.35%	$6.35M
Starboard value lp	1.24M	5.54%	$294.39M
Generali powszechne towarzystwo emerytalne	115.80K	5.25%	$30.68M

Top Buyers

Holder	Shares	% Assets	Change
Norges bank	12.02M	0.34%	12.02M
Lombard odier asset management (europe)	6.13M	0.59%	6.09M
Rockefeller capital management	5.49M	2.55%	4.80M
Harris associates l p	7.05M	2.68%	4.05M
Capital investors	22.72M	0.94%	2.67M

Top Sellers

Holder	Shares	% Assets	Change
Jpmorgan chase	6.56M	0.11%	-6.50M
Wellington management group llp	914.86K	0.04%	-5.28M
Gqg partners	-	-	-3.02M
Fmr	9.87M	0.12%	-2.63M
Alyeska investment group	-	-	-2.49M

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	12.02M	0.34%	12.02M	$3.18B
Hotchkis & wiley capital management	2.05M	1.50%	2.05M	$484.85M
Axa investment managers	719.00K	0.46%	719.00K	$170.40M
Susquehanna advisors group	470.00K	5.16%	470.00K	$126.13M
Sound shore management inc /ct/	378.54K	3.19%	378.54K	$100.28M

Sold Out

Holder	Change
Old second national bank of aurora	-1.00
Koesten, hirschmann & crabtree	-1.00
Logan capital management	-2.00
Pfg private wealth management	-3.00
Inlight wealth management	-3.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Dec 31, 2025	2,121	-27.34%	431,009,022	-43.43%	45	0.71%	1,032	-23.84%	886	-26.35%
Sep 30, 2025	2,054	-32.50%	367,228,358	-50.03%	38	0.67%	956	-40.66%	896	-14.01%
Jun 30, 2025	3,025	-0.59%	769,931,323	0.22%	79	1.24%	1,598	-3.56%	1,032	4.24%
Mar 31, 2025	53	-98.33%	10,838,364	-98.60%	1	0.02%	27	-98.45%	13	-98.73%
Dec 31, 2024	3,030	11.03%	769,337,588	2.29%	79	1.31%	1,645	22.85%	986	-1.10%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard US Total Market Shares ETF	29.16M	3.03%	10.31K
Vanguard Total Stock Mkt Idx Inv	28.53M	2.98%	-661.39K
Vanguard 500 Index Investor	23.75M	2.48%	-3.48M
Fidelity 500 Index	12.16M	1.28%	5.22K
SPDR® S&P 500 ETF	11.90M	1.24%	-164.72K
SPDR® S&P 500® ETF	11.59M	1.22%	142.69K
iShares Core S&P 500 ETF	11.55M	1.21%	-
SPDR® S&P 500® ETF Trust	11.59M	1.21%	-60.70K
Vanguard Growth Index Investor	9.50M	0.99%	32.89K
VA CollegeAmerica Amcap 529A	8.00M	0.84%	-

Recent Insider Transactions

Date	Name	Role	Activity	Value
Jan 14, 2026	KROES NEELIE	-	Sell	$929.28K
Dec 17, 2025	Kirk David Blair	-	Buy	$500.72K
Dec 05, 2025	Morfit G Mason	See Remarks	Buy	$25.02M
Dec 02, 2025	Harris Parker	Co-Founder and CTO, Slack	Sell	$9.25M
Dec 02, 2025	Harris Parker	Co-Founder and CTO, Slack	Sell	$3.08M

Insider Transactions Trends

Date	Buy	Sell
2026 Q1	-	1
2025 Q4	2	159
2025 Q3	1	325
2025 Q2	1	27
2025 Q1	1	39

CRM Ownership FAQ

Who owns the most shares of Salesforce?

Salesforce’s largest shareholders are Vanguard group (89.84M shares, 9.41%), Blackrock funding, inc. /de (80.69M shares, 8.45%), and Blackrock (74.58M shares, 7.69%). Together, they hold 25.54% of Salesforce’s total shares outstanding.

Does Blackrock own Salesforce?

Yes, BlackRock owns 7.69% of Salesforce, totaling 74.58M shares as of Jun 2024. This represents 0.43% of BlackRock's total assets, with a market value of 19.17B$. In the last quarter, BlackRock increased its holdings by 2.11M shares, a 2.91% change.

Who is Salesforce’s biggest shareholder by percentage of total assets invested?

Fernbridge capital management lp is Salesforce’s biggest shareholder by percentage of total assets invested, with 20.32% of its assets in 1.76M Salesforce shares, valued at 416.91M$.

Who is the top mutual fund holder of Salesforce shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of Salesforce shares, with 3.03% of its total shares outstanding invested in 29.16M Salesforce shares.

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