Salesforce Ownership | Who Owns Salesforce?

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Salesforce Ownership Summary

Salesforce is owned by 75.44% institutional investors, 2.99% insiders, and 21.58% retail investors. Vanguard group is the largest institutional shareholder, holding 9.41% of CRM shares. Vanguard Total Stock Mkt Idx Inv is the top mutual fund, with 3.47% of its assets in Salesforce shares.

CRM Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Salesforce	75.44%	2.99%	21.58%
Sector	Technology Stocks	36.93%	14.89%	48.18%
Idea	Artificial Intelligence Stocks List	57.88%	5.08%	37.05%
Idea	ChatGPT Stocks List	55.25%	6.32%	38.43%
Idea	SaaS Stocks List	59.32%	6.71%	33.97%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	89.84M	9.41%	$23.80B
Blackrock funding, inc. /de	79.69M	8.39%	$14.88B
Blackrock	74.58M	7.69%	$19.17B
State street	48.95M	5.15%	$9.14B
Morgan stanley	31.68M	3.33%	$5.91B
Geode capital management	22.23M	2.34%	$4.14B
Capital world investors	16.71M	1.76%	$3.12B
Harris associates l p	14.92M	1.57%	$2.78B
Capital research global investors	13.71M	1.44%	$2.56B
Arrowstreet capital, limited partnership	12.66M	1.33%	$2.36B

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Fernbridge capital management lp	1.93M	23.08%	$360.17M
Rule one partners	87.00K	16.13%	$16.24M
Darlington partners capital management, lp	1.56M	13.10%	$291.55M
Valueact	2.99M	9.79%	$558.98M
Veritas asset management llp	2.25M	7.13%	$420.73M
Square wave partners	21.44K	6.91%	$7.17M
Tencore partners, lp	44.11K	6.40%	$8.23M
Lingohr & partner asset management gmbh	26.80K	6.35%	$6.35M
Novo	393.19K	5.95%	$73.40M
Value partners investments	387.20K	5.52%	$72.35M

Top Buyers

Holder	Shares	% Assets	Change
Morgan stanley	31.68M	0.36%	12.67M
Norges bank	12.02M	0.34%	12.02M
Arrowstreet capital, limited partnership	12.66M	1.28%	7.16M
Vanguard fiduciary trust	5.23M	0.25%	5.23M
Harris associates l p	14.92M	3.71%	5.13M

Top Sellers

Holder	Shares	% Assets	Change
J. stern & co. llp	183.37K	3.32%	-47.20M
Capital investors	12.62M	0.55%	-10.10M
Actiam	396.01K	0.72%	-3.49M
Gqg partners	-	-	-3.02M
Capital world investors	16.71M	0.43%	-2.96M

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	12.02M	0.34%	12.02M	$3.18B
Vanguard fiduciary trust	5.23M	0.25%	5.23M	$976.00M
Vanguard global advisers	2.09M	0.21%	2.09M	$389.21M
Vanguard asset management	1.59M	0.26%	1.59M	$297.04M
Axa investment managers	719.00K	0.46%	719.00K	$170.40M

Sold Out

Holder	Change
Koesten, hirschmann & crabtree	-1.00
Old second national bank of aurora	-1.00
Logan capital management	-2.00
Luken investment analytics	-2.00
Pfg private wealth management	-3.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Mar 31, 2026	2,739	-10.46%	716,651,806	-11.72%	75	1.04%	1,278	-13.77%	1,140	-7.09%
Dec 31, 2025	2,121	-27.34%	431,009,022	-43.43%	45	0.71%	1,032	-23.84%	886	-26.35%
Sep 30, 2025	2,054	-32.50%	367,228,358	-50.03%	38	0.67%	956	-40.66%	896	-14.01%
Jun 30, 2025	3,025	-0.59%	769,931,323	0.22%	79	1.24%	1,598	-3.56%	1,032	4.24%
Mar 31, 2025	53	-98.33%	10,838,364	-98.60%	1	0.02%	27	-98.45%	13	-98.73%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard Total Stock Mkt Idx Inv	28.36M	3.47%	86.01K
Vanguard US Total Market Shares ETF	29.16M	3.03%	10.31K
Vanguard 500 Index Investor	24.29M	2.97%	436.67K
iShares Core S&P 500 ETF	12.12M	1.48%	35.55K
Fidelity 500 Index	11.97M	1.46%	-149.18K
State Street® SPDR® S&P 500® ETF	11.19M	1.37%	36.52K
SPDR® S&P 500 ETF	11.90M	1.24%	-164.72K
SPDR® S&P 500® ETF	11.59M	1.22%	142.69K
SPDR® S&P 500® ETF Trust	11.59M	1.21%	-60.70K
State Street®TechSelSectSPDR®ETF	7.19M	0.88%	-5.56K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Mar 19, 2026	ALBER LAURA	-	Buy	$404.75K
Mar 19, 2026	ALBER LAURA	-	Buy	$95.52K
Mar 18, 2026	Kirk David Blair	-	Buy	$500.18K
Jan 14, 2026	KROES NEELIE	-	Sell	$929.28K
Dec 17, 2025	Kirk David Blair	-	Buy	$500.72K

Insider Transactions Trends

Date	Buy	Sell
2026 Q2	-	-
2026 Q1	3	1
2025 Q4	2	159
2025 Q3	1	325
2025 Q2	1	27

CRM Ownership FAQ

Who owns the most shares of Salesforce?

Salesforce’s largest shareholders are Vanguard group (89.84M shares, 9.41%), Blackrock funding, inc. /de (79.69M shares, 8.39%), and Blackrock (74.58M shares, 7.69%). Together, they hold 25.48% of Salesforce’s total shares outstanding.

Does Blackrock own Salesforce?

Yes, BlackRock owns 7.69% of Salesforce, totaling 74.58M shares as of Jun 2024. This represents 0.43% of BlackRock's total assets, with a market value of 19.17B$. In the last quarter, BlackRock increased its holdings by 2.11M shares, a 2.91% change.

Who is Salesforce’s biggest shareholder by percentage of total assets invested?

Fernbridge capital management lp is Salesforce’s biggest shareholder by percentage of total assets invested, with 23.08% of its assets in 1.93M Salesforce shares, valued at 360.17M$.

Who is the top mutual fund holder of Salesforce shares?

Vanguard Total Stock Mkt Idx Inv is the top mutual fund holder of Salesforce shares, with 3.47% of its total shares outstanding invested in 28.36M Salesforce shares.

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