Alphabet Ownership | Who Owns Alphabet?

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Alphabet Ownership Summary

Alphabet is owned by 25.28% institutional investors, 6.72% insiders, and 68.00% retail investors. Vanguard group is the largest institutional shareholder, holding 3.41% of GOOG shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 1.23% of its assets in Alphabet shares.

GOOG Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Alphabet	25.28%	6.72%	68.00%
Sector	Technology Stocks	50.72%	12.57%	36.71%
Industry	Internet Content & Information Stocks	29.82%	17.44%	52.74%
Idea	MAMMA Stocks List	50.43%	3.57%	46.01%
Idea	MATANA Stocks List	49.91%	5.76%	44.33%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	412.89M	3.41%	$100.56B
Blackrock funding, inc. /de	358.54M	2.96%	$87.32B
Blackrock	355.33M	2.86%	$65.17B
State street	186.15M	1.54%	$45.34B
Fmr	110.10M	0.91%	$26.82B
Geode capital management	108.24M	0.89%	$26.24B
Jpmorgan chase	99.53M	0.82%	$24.24B
Capital investors	86.25M	0.71%	$21.01B
Price t rowe associates inc /md/	71.98M	0.59%	$17.53B
Morgan stanley	70.71M	0.58%	$17.22B

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Palo alto wealth advisors	401.69K	34.14%	$117.19M
Steginsky capital	680.59K	30.43%	$165.76M
Graham	1.14M	27.69%	$276.55M
Ivy lane capital management	100.00K	27.24%	$24.36M
Brilliance asset management	190.09K	24.69%	$46.30M
True blue (bvi)	211.05K	24.69%	$51.40M
Farley capital	136.09K	23.94%	$33.14M
Nine masts capital	216.09K	21.61%	$52.63M
Headwater capital	333.00K	19.84%	$81.10M
Deuterium capital management	54.00K	19.04%	$13.15M

Top Buyers

Holder	Shares	% Assets	Change
Norges bank	27.13M	0.68%	27.13M
Fmr	110.10M	1.39%	8.28M
Jpmorgan chase	99.53M	1.45%	7.90M
Winslow capital management	6.18M	4.97%	6.16M
Assenagon asset management	9.81M	3.27%	4.15M

Top Sellers

Holder	Shares	% Assets	Change
Ubs asset management americas	29.82M	1.58%	-8.84M
Capital investors	86.25M	3.39%	-5.89M
Tci fund management	7.60M	3.51%	-5.37M
Apg asset management	-	-	-4.99M
Deutsche bank ag\	18.81M	1.54%	-4.40M

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	27.13M	0.68%	27.13M	$5.17B
Axa investment managers	2.84M	1.86%	2.84M	$689.65M
Coatue management	2.09M	1.25%	2.09M	$509.40M
Clear street group	1.69M	1.40%	1.69M	$411.53M
Madison investment advisors	1.35M	2.91%	1.35M	$257.77M

Sold Out

Holder	Change
Eq wealth advisors	-1.00
Spurstone advisory services	-15.00
Accordant advisory group	-25.00
Chris bulman	-64.00
Usa financial portformulas	-78.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Sep 30, 2025	4,557	0.20%	3,064,850,426	-2.58%	25	3.75%	1,995	-3.62%	1,889	3.17%
Jun 30, 2025	3,762	-15.46%	2,198,293,409	-30.08%	18	2.72%	1,730	-10.32%	1,550	-18.38%
Mar 31, 2025	4,378	-4.26%	3,169,756,730	-1.57%	26	3.81%	1,891	-13.26%	1,874	9.72%
Dec 31, 2024	3,475	-16.43%	2,284,129,514	-29.48%	18	2.68%	1,621	-6.68%	1,365	-19.99%
Sep 30, 2024	4,116	-0.72%	3,234,860,162	-2.79%	26	3.62%	1,718	-3.37%	1,685	-3.88%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard US Total Market Shares ETF	150.42M	1.23%	-672.33K
Vanguard Total Stock Mkt Idx Inv	146.52M	1.21%	-3.72M
Vanguard 500 Index Investor	116.21M	0.96%	-17.02M
Fidelity 500 Index	59.51M	0.49%	25.41K
SPDR® S&P 500 ETF	58.80M	0.48%	-1.28M
SPDR® S&P 500® ETF Trust	57.25M	0.47%	-300.02K
SPDR® S&P 500® ETF	56.70M	0.47%	697.52K
iShares Core S&P 500 ETF	56.49M	0.47%	-
Invesco QQQ Trust	45.73M	0.38%	317.37K
Vanguard Growth Index Investor	44.99M	0.37%	161.40K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Dec 03, 2025	Pichai Sundar	Chief Executive Officer	Sell	$922.26K
Dec 03, 2025	Pichai Sundar	Chief Executive Officer	Sell	$1.01M
Dec 03, 2025	Pichai Sundar	Chief Executive Officer	Sell	$887.54K
Dec 03, 2025	Pichai Sundar	Chief Executive Officer	Sell	$346.68K
Dec 03, 2025	Pichai Sundar	Chief Executive Officer	Sell	$861.76K

Insider Transactions Trends

Date	Buy	Sell
2025 Q4	-	78
2025 Q3	-	64
2025 Q2	-	58
2025 Q1	-	36
2024 Q4	-	48

GOOG Ownership FAQ

Who Owns Alphabet?

Alphabet shareholders are primarily institutional investors at 25.28%, followed by 6.72% insiders and 68.00% retail investors. The average institutional ownership in Alphabet's industry, Internet Content & Information Stocks , is 29.82%, which Alphabet falls below.

Who owns the most shares of Alphabet?

Alphabet’s largest shareholders are Vanguard group (412.89M shares, 3.41%), Blackrock funding, inc. /de (358.54M shares, 2.96%), and Blackrock (355.33M shares, 2.86%). Together, they hold 9.23% of Alphabet’s total shares outstanding.

Does Blackrock own Alphabet?

Yes, BlackRock owns 2.86% of Alphabet, totaling 355.33M shares as of Jun 2024. This represents 1.48% of BlackRock's total assets, with a market value of 65.17B$. In the last quarter, BlackRock decreased its holdings by -42.079K shares, a -0.01% change.

Who is Alphabet’s biggest shareholder by percentage of total assets invested?

Palo alto wealth advisors is Alphabet’s biggest shareholder by percentage of total assets invested, with 34.14% of its assets in 401.7K Alphabet shares, valued at 117.19M$.

Who is the top mutual fund holder of Alphabet shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of Alphabet shares, with 1.23% of its total shares outstanding invested in 150.42M Alphabet shares.

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