Alphabet Ownership | Who Owns Alphabet?
Alphabet Ownership Summary
Alphabet is owned by 21.22% institutional investors, 6.64% insiders, and 72.14% retail investors. Vanguard group is the largest institutional shareholder, holding 3.49% of GOOG shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 1.23% of its assets in Alphabet shares.
GOOG Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Alphabet | 21.22% | 6.64% | 72.14% |
| Sector | Communication Services Stocks | 26.61% | 16.14% | 57.25% |
| Industry | Internet Content & Information Stocks | 24.61% | 15.69% | 59.70% |
| Idea | MAMMA Stocks List | 51.35% | 3.54% | 45.11% |
| Idea | MATANA Stocks List | 47.24% | 5.50% | 47.26% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Vanguard group | 421.01M | 3.49% | $132.11B |
| Blackrock funding, inc. /de | 364.76M | 3.01% | $104.63B |
| Blackrock | 355.33M | 2.86% | $65.17B |
| State street | 185.71M | 1.53% | $53.27B |
| Jpmorgan chase | 119.81M | 0.99% | $32.73B |
| Geode capital management | 111.66M | 0.92% | $31.89B |
| Fmr | 108.56M | 0.90% | $31.14B |
| Morgan stanley | 71.67M | 0.59% | $20.56B |
| Price t rowe associates inc /md/ | 67.85M | 0.56% | $19.46B |
| Norges bank | 57.66M | 0.48% | $18.09B |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Shengqi capital (hong kong) | 100.00 | 70.14% | $28.69K |
| True blue (bvi) | 383.33K | 54.16% | $109.96M |
| Ivy lane capital management | 92.00K | 39.90% | $26.39M |
| Palo alto wealth advisors | 401.69K | 34.14% | $117.19M |
| Steginsky capital | 684.14K | 32.43% | $196.25M |
| Virtu financial | 2.67M | 31.68% | $764.58M |
| Oriental harbor investment master fund | 1.20M | 30.50% | $345.63M |
| Farley capital | 126.90K | 29.52% | $36.40M |
| Graham | 983.71K | 29.19% | $282.19M |
| Himalaya capital management | 2.45M | 21.97% | $703.18M |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Norges bank | 57.66M | 1.94% | 57.66M |
| Vanguard fiduciary trust | 26.64M | 1.95% | 26.64M |
| Jpmorgan chase | 119.81M | 2.10% | 19.21M |
| Capital world investors | 44.76M | 1.75% | 15.91M |
| Capital research global investors | 40.31M | 1.79% | 12.19M |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| J. stern & co. llp | 317.59K | 8.83% | -111.77M |
| Capital investors | 45.83M | 3.08% | -38.41M |
| Actiam | 1.85M | 5.19% | -15.84M |
| Pershing square capital management | 311.73K | 0.65% | -5.85M |
| Apg asset management | - | - | -4.99M |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Norges bank | 57.66M | 1.94% | 57.66M | $18.09B |
| Vanguard fiduciary trust | 26.64M | 1.95% | 26.64M | $7.64B |
| Vanguard global advisers | 10.23M | 1.59% | 10.23M | $2.94B |
| Vanguard asset management | 8.27M | 2.05% | 8.27M | $2.37B |
| Berkshire hathaway | 3.59M | 0.39% | 3.59M | $1.03B |
Sold Out
| Holder | Change |
|---|---|
| Eq wealth advisors | -2.00 |
| Spurstone advisory services | -15.00 |
| Davidson capital management | -20.00 |
| Accordant advisory group | -25.00 |
| Mendota financial group | -40.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Dec 31, 2025 | 4,457 | -6.46% | 2,561,978,498 | -17.29% | 21 | 3.25% | 1,895 | -9.16% | 2,009 | 1.57% |
| Sep 30, 2025 | 4,557 | 0.20% | 3,064,850,426 | -2.58% | 25 | 3.75% | 1,995 | -3.62% | 1,889 | 3.17% |
| Jun 30, 2025 | 3,762 | -15.46% | 2,198,293,409 | -30.08% | 18 | 2.72% | 1,730 | -10.32% | 1,550 | -18.38% |
| Mar 31, 2025 | 4,378 | -4.26% | 3,169,756,730 | -1.57% | 26 | 3.81% | 1,891 | -13.26% | 1,874 | 9.72% |
| Dec 31, 2024 | 3,475 | -16.43% | 2,284,129,514 | -29.48% | 18 | 2.68% | 1,621 | -6.68% | 1,365 | -19.99% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Vanguard US Total Market Shares ETF | 150.42M | 1.23% | -672.33K |
| Vanguard Total Stock Mkt Idx Inv | 146.81M | 1.21% | 1.37M |
| Vanguard 500 Index Investor | 119.09M | 0.98% | -512.97K |
| iShares Core S&P 500 ETF | 60.49M | 0.50% | 177.45K |
| Fidelity 500 Index | 59.72M | 0.49% | 548.02K |
| SPDR® S&P 500 ETF | 58.80M | 0.48% | -1.28M |
| SPDR® S&P 500® ETF Trust | 57.25M | 0.47% | -300.02K |
| SPDR® S&P 500® ETF | 56.70M | 0.47% | 697.52K |
| State Street® SPDR® S&P 500® ETF | 55.65M | 0.46% | -59.84K |
| Vanguard Growth Index Investor | 48.59M | 0.40% | 189.29K |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Apr 30, 2026 | ARNOLD FRANCES | - | Sell | $37.84K |
| Apr 15, 2026 | Hennessy John L. | - | Sell | $24.97K |
| Apr 15, 2026 | Hennessy John L. | - | Sell | $34.83K |
| Apr 15, 2026 | Hennessy John L. | - | Sell | $34.71K |
| Apr 15, 2026 | Hennessy John L. | - | Sell | $24.07K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2027 Q1 | - | - |
| 2026 Q1 | - | 33 |
| 2025 Q4 | - | 102 |
| 2025 Q3 | - | 64 |
| 2025 Q2 | - | 58 |
GOOG Ownership FAQ
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