Alphabet Ownership | Who Owns Alphabet?

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Alphabet Ownership Summary

Alphabet is owned by 25.28% institutional investors, 6.72% insiders, and 68.00% retail investors. Vanguard group is the largest institutional shareholder, holding 3.49% of GOOG shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 1.23% of its assets in Alphabet shares.

GOOG Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Alphabet	25.28%	6.72%	68.00%
Sector	Technology Stocks	50.57%	12.62%	36.80%
Industry	Internet Content & Information Stocks	29.58%	17.23%	53.19%
Idea	MAMMA Stocks List	50.43%	3.57%	46.01%
Idea	MATANA Stocks List	49.91%	5.76%	44.33%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	421.01M	3.49%	$132.11B
Blackrock funding, inc. /de	361.25M	2.98%	$113.36B
Blackrock	355.33M	2.86%	$65.17B
State street	186.15M	1.54%	$45.34B
Fmr	110.10M	0.91%	$26.82B
Geode capital management	108.12M	0.89%	$33.77B
Jpmorgan chase	100.60M	0.83%	$31.57B
Capital investors	84.24M	0.70%	$26.44B
Price t rowe associates inc /md/	71.98M	0.59%	$17.53B
Morgan stanley	71.84M	0.59%	$22.54B

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Steginsky capital	672.41K	35.56%	$211.00M
Palo alto wealth advisors	401.69K	34.14%	$117.19M
Oriental harbor investment master fund	1.29M	30.85%	$405.89M
Graham	1.14M	27.69%	$276.55M
Ivy lane capital management	100.00K	27.24%	$24.36M
True blue (bvi)	211.05K	24.69%	$51.40M
Deuterium capital management	54.00K	24.58%	$16.95M
Farley capital	136.09K	23.94%	$33.14M
Q fund management (hong kong)	72.90K	21.47%	$22.88M
Founders capital management	443.14K	20.65%	$139.06M

Top Buyers

Holder	Shares	% Assets	Change
Norges bank	57.66M	1.94%	57.66M
Bank of new york mellon	29.46M	1.65%	29.46M
Fmr	110.10M	1.39%	8.28M
Vanguard group	421.01M	1.92%	8.13M
Axa investment managers	2.84M	1.86%	2.84M

Top Sellers

Holder	Shares	% Assets	Change
Tci fund management	7.60M	3.51%	-5.37M
Apg asset management	-	-	-4.99M
Assenagon asset management	6.71M	2.90%	-3.10M
Axa	-	-	-2.93M
State street	186.15M	1.57%	-2.77M

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	57.66M	1.94%	57.66M	$18.09B
Axa investment managers	2.84M	1.86%	2.84M	$689.65M
Coatue management	2.09M	1.25%	2.09M	$509.40M
Clear street group	1.69M	1.40%	1.69M	$411.53M
Madison investment advisors	1.35M	2.91%	1.35M	$257.77M

Sold Out

Holder	Change
Spurstone advisory services	-15.00
Accordant advisory group	-25.00
One river asset management	-49.00
Koesten, hirschmann & crabtree	-57.00
Chris bulman	-64.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Sep 30, 2025	4,557	0.20%	3,064,850,426	-2.58%	25	3.75%	1,995	-3.62%	1,889	3.17%
Jun 30, 2025	3,762	-15.46%	2,198,293,409	-30.08%	18	2.72%	1,730	-10.32%	1,550	-18.38%
Mar 31, 2025	4,378	-4.26%	3,169,756,730	-1.57%	26	3.81%	1,891	-13.26%	1,874	9.72%
Dec 31, 2024	3,475	-16.43%	2,284,129,514	-29.48%	18	2.68%	1,621	-6.68%	1,365	-19.99%
Sep 30, 2024	4,116	-0.72%	3,234,860,162	-2.79%	26	3.62%	1,718	-3.37%	1,685	-3.88%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard US Total Market Shares ETF	150.42M	1.23%	-672.33K
Vanguard Total Stock Mkt Idx Inv	146.52M	1.21%	-3.72M
Vanguard 500 Index Investor	116.21M	0.96%	-17.02M
Fidelity 500 Index	59.51M	0.49%	25.41K
SPDR® S&P 500 ETF	58.80M	0.48%	-1.28M
SPDR® S&P 500® ETF Trust	57.25M	0.47%	-300.02K
SPDR® S&P 500® ETF	56.70M	0.47%	697.52K
iShares Core S&P 500 ETF	56.49M	0.47%	-
Invesco QQQ Trust	45.73M	0.38%	317.37K
Vanguard Growth Index Investor	44.99M	0.37%	161.40K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Feb 04, 2026	Pichai Sundar	Chief Executive Officer	Sell	$1.16M
Feb 04, 2026	Pichai Sundar	Chief Executive Officer	Sell	$2.27M
Feb 04, 2026	Pichai Sundar	Chief Executive Officer	Sell	$198.08K
Feb 04, 2026	Pichai Sundar	Chief Executive Officer	Sell	$463.58K
Feb 04, 2026	Pichai Sundar	Chief Executive Officer	Sell	$2.94M

Insider Transactions Trends

Date	Buy	Sell
2027 Q1	-	-
2026 Q1	-	33
2025 Q4	-	102
2025 Q3	-	64
2025 Q2	-	58

GOOG Ownership FAQ

Who Owns Alphabet?

Alphabet shareholders are primarily institutional investors at 25.28%, followed by 6.72% insiders and 68.00% retail investors. The average institutional ownership in Alphabet's industry, Internet Content & Information Stocks , is 29.58%, which Alphabet falls below.

Who owns the most shares of Alphabet?

Alphabet’s largest shareholders are Vanguard group (421.01M shares, 3.49%), Blackrock funding, inc. /de (361.25M shares, 2.98%), and Blackrock (355.33M shares, 2.86%). Together, they hold 9.33% of Alphabet’s total shares outstanding.

Does Blackrock own Alphabet?

Yes, BlackRock owns 2.86% of Alphabet, totaling 355.33M shares as of Jun 2024. This represents 1.48% of BlackRock's total assets, with a market value of 65.17B$. In the last quarter, BlackRock decreased its holdings by -42.079K shares, a -0.01% change.

Who is Alphabet’s biggest shareholder by percentage of total assets invested?

Steginsky capital is Alphabet’s biggest shareholder by percentage of total assets invested, with 35.56% of its assets in 672.41K Alphabet shares, valued at 211M$.

Who is the top mutual fund holder of Alphabet shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of Alphabet shares, with 1.23% of its total shares outstanding invested in 150.42M Alphabet shares.

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