Alphabet Ownership | Who Owns Alphabet?

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Alphabet Ownership Summary

Alphabet is owned by 18.13% institutional investors, 6.69% insiders, and 75.18% retail investors. Vanguard group is the largest institutional shareholder, holding 3.27% of GOOG shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 1.23% of its assets in Alphabet shares.

GOOG Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Alphabet	18.13%	6.69%	75.18%
Sector	Communication Services Stocks	46.53%	15.90%	37.58%
Industry	Internet Content & Information Stocks	51.39%	16.47%	32.13%
Idea	MAMMA Stocks List	58.54%	3.47%	37.99%
Idea	MATANA Stocks List	57.13%	5.73%	37.14%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	401.88M	3.27%	$76.53B
Blackrock funding, inc. /de	361.54M	2.98%	$64.13B
Blackrock	355.33M	2.86%	$65.17B
State street	187.07M	1.51%	$34.31B
Fmr	117.99M	0.96%	$22.47B
Geode capital management	104.78M	0.85%	$19.89B
Capital investors	92.14M	0.76%	$16.35B
Jpmorgan chase	92.99M	0.76%	$17.71B
Price t rowe associates inc /md/	74.18M	0.61%	$13.16B
Morgan stanley	73.41M	0.59%	$13.47B

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Palo alto wealth advisors	432.10K	29.00%	$76.65M
Steginsky capital	674.07K	24.45%	$119.57M
Graham	1.14M	22.64%	$201.42M
Farley capital	144.11K	20.06%	$25.56M
Ivy lane capital management	194.00K	18.96%	$34.41M
Investmentaktiengesellschaft fuer langfristige investoren tgv	1.31M	18.53%	$253.05M
Himalaya capital management	2.45M	16.17%	$434.84M
Deuterium capital management	43.20K	14.38%	$7.66M
Founders capital management	451.79K	13.65%	$80.14M
Triple frond partners	648.90K	13.01%	$115.11M

Top Buyers

Holder	Shares	% Assets	Change
Norges bank	27.13M	0.68%	27.13M
Laurel wealth advisors	4.12M	0.33%	4.10M
Fmr	117.99M	1.34%	3.19M
Arrowstreet capital, limited partnership	3.99M	0.50%	3.06M
Holocene advisors, lp	2.57M	1.11%	2.57M

Top Sellers

Holder	Shares	% Assets	Change
Capital research global investors	27.49M	0.98%	-8.74M
Legal & general group	32.96M	1.66%	-8.14M
Vanguard group	401.88M	1.33%	-5.94M
Capital world investors	28.09M	0.72%	-5.89M
Apg asset management	-	-	-4.99M

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	27.13M	0.68%	27.13M	$5.17B
Madison investment advisors	1.35M	2.91%	1.35M	$257.77M
Glenmede investment management, lp	1.29M	1.16%	1.29M	$229.05M
Fjarde ap-fonden (the fourth swedish national pensionfund)	935.51K	1.94%	935.51K	$171.59M
Soundwatch capital	626.75K	0.65%	626.75K	$3.85M

Sold Out

Holder	Change
Accordant advisory group	-25.00
Redmont wealth advisors	-60.00
Chris bulman	-64.00
Partnership wealth management	-90.00
Bloombergsen	-100.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Jun 30, 2025	3,762	-15.46%	2,198,293,409	-30.08%	18	2.72%	1,730	-10.32%	1,550	-18.38%
Mar 31, 2025	4,378	-4.26%	3,169,756,730	-1.57%	26	3.81%	1,891	-13.26%	1,874	9.72%
Dec 31, 2024	3,475	-16.43%	2,284,129,514	-29.48%	18	2.68%	1,621	-6.68%	1,365	-19.99%
Sep 30, 2024	4,116	-0.72%	3,234,860,162	-2.79%	26	3.62%	1,718	-3.37%	1,685	-3.88%
Jun 30, 2024	4,076	1.72%	3,318,391,077	0.23%	26	3.76%	1,746	4.11%	1,728	2.43%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard US Total Market Shares ETF	150.42M	1.23%	-672.33K
Vanguard Total Stock Mkt Idx Inv	146.52M	1.21%	-3.72M
Vanguard 500 Index Investor	116.21M	0.96%	-17.02M
Fidelity 500 Index	59.48M	0.49%	-156.99K
SPDR® S&P 500 ETF	58.80M	0.48%	-1.28M
SPDR® S&P 500® ETF	56.96M	0.47%	-237.19K
SPDR® S&P 500® ETF Trust	57.25M	0.47%	-300.02K
iShares Core S&P 500 ETF	56.08M	0.46%	254.93K
Invesco QQQ Trust	45.53M	0.38%	-28.53K
Vanguard Growth Index Investor	44.99M	0.37%	161.40K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Sep 03, 2025	Pichai Sundar	Chief Executive Officer	Sell	$1.80M
Sep 03, 2025	Pichai Sundar	Chief Executive Officer	Sell	$249.58K
Sep 03, 2025	Pichai Sundar	Chief Executive Officer	Sell	$135.48K
Sep 03, 2025	Pichai Sundar	Chief Executive Officer	Sell	$621.63K
Sep 03, 2025	Pichai Sundar	Chief Executive Officer	Sell	$3.25M

Insider Transactions Trends

Date	Buy	Sell
2025 Q3	-	43
2025 Q2	-	58
2025 Q1	-	36
2024 Q4	-	48
2024 Q3	-	42

GOOG Ownership FAQ

Who Owns Alphabet?

Alphabet shareholders are primarily institutional investors at 18.13%, followed by 6.69% insiders and 75.18% retail investors. The average institutional ownership in Alphabet's industry, Internet Content & Information Stocks , is 51.39%, which Alphabet falls below.

Who owns the most shares of Alphabet?

Alphabet’s largest shareholders are Vanguard group (401.88M shares, 3.27%), Blackrock funding, inc. /de (361.54M shares, 2.98%), and Blackrock (355.33M shares, 2.86%). Together, they hold 9.11% of Alphabet’s total shares outstanding.

Does Blackrock own Alphabet?

Yes, BlackRock owns 2.86% of Alphabet, totaling 355.33M shares as of Jun 2024. This represents 1.48% of BlackRock's total assets, with a market value of 65.17B$. In the last quarter, BlackRock decreased its holdings by -42.079K shares, a -0.01% change.

Who is Alphabet’s biggest shareholder by percentage of total assets invested?

Palo alto wealth advisors is Alphabet’s biggest shareholder by percentage of total assets invested, with 29.00% of its assets in 432.1K Alphabet shares, valued at 76.65M$.

Who is the top mutual fund holder of Alphabet shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of Alphabet shares, with 1.23% of its total shares outstanding invested in 150.42M Alphabet shares.

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