GoPro Ownership | Who Owns GoPro?
GoPro Ownership Summary
GoPro is owned by 41.94% institutional investors, 4.63% insiders, and 53.42% retail investors. Blackrock is the largest institutional shareholder, holding 6.95% of GPRO shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 2.55% of its assets in GoPro shares.
GPRO Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | GoPro | 41.94% | 4.63% | 53.42% |
| Sector | Technology Stocks | 53.67% | 14.93% | 31.40% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Blackrock | 10.50M | 6.95% | $14.91M |
| Blackrock funding, inc. /de | 9.36M | 5.73% | $7.28M |
| Vanguard group | 6.55M | 4.12% | $9.24M |
| Vanguard capital management | 5.94M | 3.64% | $4.62M |
| Acadian asset management | 5.80M | 3.55% | $4.50M |
| D. e. shaw | 4.67M | 3.04% | $5.09M |
| Allianz asset management gmbh | 4.64M | 2.85% | $3.61M |
| Charles schwab investment management | 4.39M | 2.69% | $3.42M |
| Sixth street partners management company | 4.39M | 2.69% | $3.42M |
| Geode capital management | 3.49M | 2.14% | $2.71M |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Yorkville advisors global, lp | 2.89M | 2.60% | $2.25M |
| Gemmer asset management | 11.53K | 0.28% | $4.12M |
| Dme capital management, lp | 1.69M | 0.03% | $1.32M |
| Aster capital management (difc) | 185.52K | 0.03% | $140.50K |
| Point72 asia (singapore) pte. | 50.39K | 0.02% | $106.83K |
| R squared | 35.69K | 0.01% | $27.77K |
| Scientech research | 16.95K | 0.01% | $35.94K |
| Sender co & partners | 25.91K | 0.01% | $54.92K |
| Jacobs levy equity management | 2.11M | 0.01% | $1.64M |
| Acadian asset management | 5.80M | 0.01% | $4.50M |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Blackrock funding, inc. /de | 9.36M | 0.00% | 6.89M |
| Sixth street partners management company | 4.39M | 0.00% | 4.39M |
| Yorkville advisors global, lp | 2.89M | 2.60% | 2.89M |
| Geode capital management | 3.49M | 0.00% | 2.23M |
| Ubs group | 3.37M | 0.00% | 2.00M |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Lynrock lake lp | - | - | -42.89M |
| Point72 asset management | - | - | -3.73M |
| Prentice capital management, lp | - | - | -1.83M |
| Charles schwab investment management | 4.39M | 0.00% | -1.57M |
| Two sigma advisers, lp | 1.23M | 0.01% | -1.06M |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Sixth street partners management company | 4.39M | 0.00% | 4.39M | $3.42M |
| Yorkville advisors global, lp | 2.89M | 2.60% | 2.89M | $2.25M |
| Marshall wace, llp | 587.99K | 0.00% | 587.99K | $458.63K |
| Alliancebernstein | 423.34K | 0.00% | 423.34K | $325.97K |
| Aster capital management (difc) | 185.52K | 0.03% | 185.52K | $140.50K |
Sold Out
| Holder | Change |
|---|---|
| Steward partners investment advisory | -1.00 |
| Wealthspire advisors | -2.00 |
| Twin peaks wealth advisors | -3.00 |
| Western wealth management | -5.00 |
| Anfield capital management | -5.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Jun 30, 2026 | 151 | 15.27% | 68,456,162 | 51.30% | 41 | 5.15% | 83 | 76.60% | 26 | -35.00% |
| Mar 31, 2026 | 87 | -40.00% | 25,154,202 | -58.04% | 15 | 1.11% | 30 | -53.13% | 24 | -33.33% |
| Dec 31, 2025 | 105 | -29.53% | 45,120,696 | -2.32% | 28 | 3.31% | 41 | -33.87% | 28 | -42.86% |
| Sep 30, 2025 | 139 | -5.44% | 46,166,408 | -50.23% | 29 | 0.85% | 58 | 3.57% | 48 | -14.29% |
| Jun 30, 2025 | 143 | -7.14% | 92,718,802 | 41.91% | 58 | 3.37% | 57 | -13.64% | 54 | 25.58% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Vanguard US Total Market Shares ETF | 4.01M | 2.55% | - |
| Vanguard Morn Total Stk Mkt Idx Investor | 4.32M | 2.49% | 591.80K |
| Vanguard Total Stock Mkt Idx Inv | 4.32M | 2.49% | 591.80K |
| Vanguard MStar Total Stk Mkt Idx Invest | 4.32M | 2.37% | - |
| iShares Russell 2000 ETF | 3.32M | 1.92% | -58.85K |
| Schwab Fundamental U.S. Small CompanyETF | 2.62M | 1.52% | - |
| PIMCO RAE US Small Instl | 2.41M | 1.39% | 661.77K |
| PIMCO RAE US Small | 2.41M | 1.39% | 661.77K |
| Vanguard Institutional Extnd Mkt Idx Tr | 1.65M | 0.91% | 135.38K |
| Fidelity Small Cap Index | 1.30M | 0.83% | -30.22K |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Jul 09, 2026 | Woodman Nicholas | CEO, Chairman of the Board | Buy | $15.00M |
| May 20, 2026 | MCGEE BRIAN | President and COO | Sell | $127.09K |
| May 18, 2026 | Stephen Jason Christopher | SVP, General Counsel | Sell | $18.75K |
| Feb 20, 2026 | MCGEE BRIAN | EVP, CFO and COO | Sell | $47.14K |
| Feb 18, 2026 | Stephen Jason Christopher | SVP, General Counsel | Sell | $4.30K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2026 Q3 | 1 | - |
| 2026 Q2 | - | 2 |
| 2026 Q1 | - | 2 |
| 2025 Q4 | - | 2 |
| 2025 Q3 | - | 2 |
GPRO Ownership FAQ
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