GoPro Ownership | Who Owns GoPro?


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GoPro Ownership Summary


GoPro is owned by 41.94% institutional investors, 4.63% insiders, and 53.42% retail investors. Blackrock is the largest institutional shareholder, holding 6.95% of GPRO shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 2.55% of its assets in GoPro shares.

GPRO Ownership Benchmark


TypeName% Inst% Insiders% Retail
StockGoPro41.94%4.63%53.42%
SectorTechnology Stocks 53.67%14.93%31.40%

Institutional Shareholders


Top Institutional Shareholders by Total Shares

HolderShares% HoldingValue
Blackrock10.50M6.95%$14.91M
Blackrock funding, inc. /de9.36M5.73%$7.28M
Vanguard group6.55M4.12%$9.24M
Vanguard capital management5.94M3.64%$4.62M
Acadian asset management5.80M3.55%$4.50M
D. e. shaw4.67M3.04%$5.09M
Allianz asset management gmbh4.64M2.85%$3.61M
Charles schwab investment management4.39M2.69%$3.42M
Sixth street partners management company4.39M2.69%$3.42M
Geode capital management3.49M2.14%$2.71M

Top Institutional Shareholders by % of Total Assets

HolderShares% AssetsValue
Yorkville advisors global, lp2.89M2.60%$2.25M
Gemmer asset management11.53K0.28%$4.12M
Dme capital management, lp1.69M0.03%$1.32M
Aster capital management (difc)185.52K0.03%$140.50K
Point72 asia (singapore) pte.50.39K0.02%$106.83K
R squared35.69K0.01%$27.77K
Scientech research16.95K0.01%$35.94K
Sender co & partners25.91K0.01%$54.92K
Jacobs levy equity management2.11M0.01%$1.64M
Acadian asset management5.80M0.01%$4.50M

Top Buyers

HolderShares% AssetsChange
Blackrock funding, inc. /de9.36M0.00%6.89M
Sixth street partners management company4.39M0.00%4.39M
Yorkville advisors global, lp2.89M2.60%2.89M
Geode capital management3.49M0.00%2.23M
Ubs group3.37M0.00%2.00M

Top Sellers

HolderShares% AssetsChange
Lynrock lake lp---42.89M
Point72 asset management---3.73M
Prentice capital management, lp---1.83M
Charles schwab investment management4.39M0.00%-1.57M
Two sigma advisers, lp1.23M0.01%-1.06M

New Positions

HolderShares% AssetsChangeValue
Sixth street partners management company4.39M0.00%4.39M$3.42M
Yorkville advisors global, lp2.89M2.60%2.89M$2.25M
Marshall wace, llp587.99K0.00%587.99K$458.63K
Alliancebernstein423.34K0.00%423.34K$325.97K
Aster capital management (difc)185.52K0.03%185.52K$140.50K

Sold Out

HolderChange
Steward partners investment advisory-1.00
Wealthspire advisors-2.00
Twin peaks wealth advisors-3.00
Western wealth management-5.00
Anfield capital management-5.00

Institutional Ownership Trends


DateHoldingsChange %SharesChange %OwnershipChange %Increased PositionChange %Decreased PositionChange %
Jun 30, 202615115.27%68,456,16251.30%415.15%8376.60%26-35.00%
Mar 31, 202687-40.00%25,154,202-58.04%151.11%30-53.13%24-33.33%
Dec 31, 2025105-29.53%45,120,696-2.32%283.31%41-33.87%28-42.86%
Sep 30, 2025139-5.44%46,166,408-50.23%290.85%583.57%48-14.29%
Jun 30, 2025143-7.14%92,718,80241.91%583.37%57-13.64%5425.58%

Top Mutual Funds Shareholders


HolderShares% HoldingChange
Vanguard US Total Market Shares ETF4.01M2.55%-
Vanguard Morn Total Stk Mkt Idx Investor4.32M2.49%591.80K
Vanguard Total Stock Mkt Idx Inv4.32M2.49%591.80K
Vanguard MStar Total Stk Mkt Idx Invest4.32M2.37%-
iShares Russell 2000 ETF3.32M1.92%-58.85K
Schwab Fundamental U.S. Small CompanyETF2.62M1.52%-
PIMCO RAE US Small Instl2.41M1.39%661.77K
PIMCO RAE US Small2.41M1.39%661.77K
Vanguard Institutional Extnd Mkt Idx Tr1.65M0.91%135.38K
Fidelity Small Cap Index1.30M0.83%-30.22K

Recent Insider Transactions


DateNameRoleActivityValue
Jul 09, 2026Woodman Nicholas CEO, Chairman of the BoardBuy$15.00M
May 20, 2026MCGEE BRIAN President and COOSell$127.09K
May 18, 2026Stephen Jason Christopher SVP, General CounselSell$18.75K
Feb 20, 2026MCGEE BRIAN EVP, CFO and COOSell$47.14K
Feb 18, 2026Stephen Jason Christopher SVP, General CounselSell$4.30K

Insider Transactions Trends


DateBuySell
2026 Q31-
2026 Q2-2
2026 Q1-2
2025 Q4-2
2025 Q3-2

GPRO Ownership FAQ


Who owns the most shares of GoPro?

GoPro’s largest shareholders are Blackrock (10.5M shares, 6.95%), Blackrock funding, inc. /de (9.36M shares, 5.73%), and Vanguard group (6.55M shares, 4.12%). Together, they hold 16.81% of GoPro’s total shares outstanding.

Does Blackrock own GoPro?

Yes, BlackRock owns 6.95% of GoPro, totaling 10.5M shares as of Jun 2024. This represents 0.00% of BlackRock's total assets, with a market value of 14.91M$. In the last quarter, BlackRock decreased its holdings by -681K shares, a -6.09% change.

Who is GoPro’s biggest shareholder by percentage of total assets invested?

Yorkville advisors global, lp is GoPro’s biggest shareholder by percentage of total assets invested, with 2.60% of its assets in 2.89M GoPro shares, valued at 2.25M$.

Who is the top mutual fund holder of GoPro shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of GoPro shares, with 2.55% of its total shares outstanding invested in 4.01M GoPro shares.

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