GoPro Ownership | Who Owns GoPro?
GoPro Ownership Summary
GoPro is owned by 58.74% institutional investors, 3.49% insiders, and 37.77% retail investors. Blackrock is the largest institutional shareholder, holding 6.95% of GPRO shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 2.55% of its assets in GoPro shares.
GPRO Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | GoPro | 58.74% | 3.49% | 37.77% |
| Sector | Technology Stocks | 147.14% | 12.44% | -59.59% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Blackrock | 10.50M | 6.95% | $14.91M |
| Vanguard group | 6.66M | 4.22% | $14.12M |
| Charles schwab investment management | 6.26M | 3.97% | $13.28M |
| D. e. shaw | 4.67M | 3.04% | $5.09M |
| Acadian asset management | 4.26M | 2.70% | $3.23M |
| Jacobs levy equity management | 3.16M | 2.09% | $4.49M |
| Dme capital management, lp | 2.82M | 1.84% | $3.08M |
| State street | 2.52M | 1.67% | $3.58M |
| Blackrock funding, inc. /de | 2.49M | 1.58% | $5.27M |
| Two sigma advisers, lp | 1.99M | 1.29% | $2.17M |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Prentice capital management, lp | 948.58K | 1.20% | $718.36K |
| Gemmer asset management | 11.36K | 0.22% | $2.76M |
| Militia capital partners, lp | 500.00K | 0.18% | $378.65K |
| Dme capital management, lp | 2.82M | 0.16% | $3.08M |
| Lynrock lake lp | 1.35M | 0.09% | $895.32K |
| Thompson davis | 50.67K | 0.07% | $105.40K |
| Headlands | 301.65K | 0.05% | $639.50K |
| R squared | 50.09K | 0.05% | $106.20K |
| Jacobs levy equity management | 3.16M | 0.02% | $4.49M |
| Bridgeway capital management | 721.90K | 0.02% | $786.87K |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Lynrock lake lp | 1.35M | 0.09% | 1.35M |
| Charles schwab investment management | 6.26M | 0.00% | 1.08M |
| Ubs group | 1.39M | 0.00% | 992.42K |
| Group one trading | 1.26M | 0.00% | 955.88K |
| Jacobs levy equity management | 3.16M | 0.02% | 536.73K |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Jane street group | - | - | -752.02K |
| D. e. shaw | 4.67M | 0.00% | -683.39K |
| Blackrock | 10.50M | 0.00% | -680.68K |
| Gsa capital partners llp | 61.33K | 0.01% | -665.37K |
| Cubist systematic strategies | - | - | -646.76K |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Militia capital partners, lp | 500.00K | 0.18% | 500.00K | $378.65K |
| Headlands | 301.65K | 0.05% | 301.65K | $639.50K |
| Brevan howard capital management lp | 245.60K | 0.00% | 245.60K | $186.65K |
| Imc-chicago | 206.44K | 0.00% | 206.44K | $437.66K |
| Point72 asia (singapore) pte. | 104.70K | 0.01% | 104.70K | $79.29K |
Sold Out
| Holder | Change |
|---|---|
| Twin peaks wealth advisors | -3.00 |
| Anfield capital management | -5.00 |
| Nvwm | -10.00 |
| Southstate | -13.00 |
| American national bank | -15.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Jun 30, 2025 | 143 | -7.14% | 92,718,802 | 41.91% | 58 | 3.37% | 57 | -13.64% | 54 | 25.58% |
| Mar 31, 2025 | 6 | -96.18% | 2,395,034 | -96.33% | 1 | 0.08% | 4 | -94.44% | 2 | -94.29% |
| Dec 31, 2024 | 74 | -51.63% | 34,069,415 | -49.70% | 22 | 1.14% | 30 | -49.15% | 16 | -60.98% |
| Sep 30, 2024 | 152 | -2.56% | 67,735,577 | -1.09% | 44 | 2.14% | 58 | -14.71% | 41 | -6.82% |
| Jun 30, 2024 | 154 | -12.99% | 68,436,575 | -6.53% | 45 | 1.93% | 68 | 1.49% | 42 | -37.31% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Vanguard US Total Market Shares ETF | 4.01M | 2.55% | - |
| Vanguard Total Stock Mkt Idx Inv | 3.73M | 2.36% | -82.38K |
| Schwab Fundamental U.S. Small CompanyETF | 3.60M | 2.28% | 14.44K |
| iShares Russell 2000 ETF | 3.35M | 2.13% | - |
| Vanguard Institutional Extnd Mkt Idx Tr | 1.47M | 0.93% | -669.38K |
| Fidelity Small Cap Index | 1.30M | 0.83% | -30.22K |
| iShares Russell 2000 Value ETF | 1.16M | 0.74% | - |
| State St Russell Sm/Mid Cp® Indx NL Cl C | 751.01K | 0.48% | - |
| State St Russell Sm/Mid Cp® Indx SL Cl I | 751.01K | 0.48% | - |
| Schwab Fundamental US Small Company Idx | 735.08K | 0.46% | -5.76K |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Sep 19, 2025 | Brumder William George | - | Sell | $29.88K |
| Aug 20, 2025 | MCGEE BRIAN | EVP, CFO and COO | Sell | $186.56K |
| Feb 19, 2025 | Jahnke Dean | SVP, Global Sales, CM, RE | Sell | $5.41K |
| Nov 13, 2024 | Lurie Alexander J | - | Sell | $82.80K |
| Nov 14, 2024 | Lurie Alexander J | - | Sell | $276.29K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2025 Q3 | - | 1 |
| 2025 Q2 | - | - |
| 2025 Q1 | - | 1 |
| 2024 Q4 | - | 2 |
| 2024 Q3 | - | - |
GPRO Ownership FAQ
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