GoPro Ownership | Who Owns GoPro?

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GoPro Ownership Summary

GoPro is owned by 29.25% institutional investors, 11.14% insiders, and 59.62% retail investors. Blackrock is the largest institutional shareholder, holding 6.95% of GPRO shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 2.55% of its assets in GoPro shares.

GPRO Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	GoPro	29.25%	11.14%	59.62%
Sector	Technology Stocks	50.63%	12.54%	36.83%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Blackrock	10.50M	6.95%	$14.91M
Vanguard group	6.66M	4.22%	$14.12M
Charles schwab investment management	6.26M	3.97%	$13.28M
D. e. shaw	4.67M	3.04%	$5.09M
Acadian asset management	3.94M	2.50%	$8.35M
Jacobs levy equity management	3.16M	2.09%	$4.49M
Blackrock funding, inc. /de	2.49M	1.58%	$5.27M
Dme capital management, lp	1.69M	1.07%	$3.59M
Geode capital management	1.47M	0.93%	$3.12M
Ubs group	1.41M	0.89%	$2.98M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Prentice capital management, lp	1.14M	3.68%	$2.41M
Gemmer asset management	11.36K	0.22%	$2.76M
Dme capital management, lp	1.69M	0.14%	$3.59M
Eam investors	310.44K	0.08%	$658.13K
Thompson davis	50.67K	0.07%	$105.40K
Headlands	301.65K	0.05%	$639.50K
R squared	50.09K	0.05%	$106.20K
Two sigma securities	79.25K	0.02%	$168.02K
Jacobs levy equity management	3.16M	0.02%	$4.49M
Point72 asia (singapore) pte.	50.39K	0.02%	$106.83K

Top Buyers

Holder	Shares	% Assets	Change
Ubs group	1.41M	0.00%	1.20M
Charles schwab investment management	6.26M	0.00%	1.08M
Group one trading	1.26M	0.00%	955.88K
Jacobs levy equity management	3.16M	0.02%	536.73K
Allianz asset management gmbh	1.06M	0.00%	435.94K

Top Sellers

Holder	Shares	% Assets	Change
Lynrock lake lp	-	-	-42.89M
Dme capital management, lp	1.69M	0.14%	-1.13M
Two sigma advisers, lp	1.23M	0.01%	-1.06M
Two sigma investments, lp	648.47K	0.00%	-898.44K
D. e. shaw	4.67M	0.00%	-683.39K

New Positions

Holder	Shares	% Assets	Change	Value
Eam investors	310.44K	0.08%	310.44K	$658.13K
Headlands	301.65K	0.05%	301.65K	$639.50K
Imc-chicago	206.44K	0.00%	206.44K	$437.66K
Arrowstreet capital, limited partnership	120.67K	0.00%	120.67K	$255.81K
Xtx topco	103.07K	0.01%	103.07K	$218.51K

Sold Out

Holder	Change
Twin peaks wealth advisors	-3.00
Anfield capital management	-5.00
Nvwm	-10.00
Southstate	-13.00
American national bank	-15.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Sep 30, 2025	139	-5.44%	46,166,408	-50.23%	29	0.85%	58	3.57%	48	-14.29%
Jun 30, 2025	143	-7.14%	92,718,802	41.91%	58	3.37%	57	-13.64%	54	25.58%
Mar 31, 2025	6	-96.18%	2,395,034	-96.33%	1	0.08%	4	-94.44%	2	-94.29%
Dec 31, 2024	74	-51.63%	34,069,415	-49.70%	22	1.14%	30	-49.15%	16	-60.98%
Sep 30, 2024	152	-2.56%	67,735,577	-1.09%	44	2.14%	58	-14.71%	41	-6.82%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard US Total Market Shares ETF	4.01M	2.55%	-
Vanguard Total Stock Mkt Idx Inv	3.73M	2.36%	-82.38K
Schwab Fundamental U.S. Small CompanyETF	3.60M	2.28%	14.44K
iShares Russell 2000 ETF	3.35M	2.13%	-
Vanguard Institutional Extnd Mkt Idx Tr	1.47M	0.93%	-669.38K
Fidelity Small Cap Index	1.30M	0.83%	-30.22K
iShares Russell 2000 Value ETF	1.16M	0.74%	-
State St Russell Sm/Mid Cp® Indx NL Cl C	751.01K	0.48%	-
State St Russell Sm/Mid Cp® Indx SL Cl I	751.01K	0.48%	-
Schwab Fundamental US Small Company Idx	735.08K	0.46%	-5.76K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Nov 20, 2025	MCGEE BRIAN	EVP, CFO and COO	Sell	$7.19K
Nov 18, 2025	Stephen Jason Christopher	VP, GC and Corporate Secretary	Sell	$39.57K
Sep 19, 2025	Brumder William George	-	Sell	$29.88K
Aug 20, 2025	MCGEE BRIAN	EVP, CFO and COO	Sell	$186.56K
Feb 19, 2025	Jahnke Dean	SVP, Global Sales, CM, RE	Sell	$5.41K

Insider Transactions Trends

Date	Buy	Sell
2025 Q4	-	1
2025 Q3	-	2
2025 Q2	-	-
2025 Q1	-	1
2024 Q4	-	2

GPRO Ownership FAQ

Who owns the most shares of GoPro?

GoPro’s largest shareholders are Blackrock (10.5M shares, 6.95%), Vanguard group (6.66M shares, 4.22%), and Charles schwab investment management (6.26M shares, 3.97%). Together, they hold 15.14% of GoPro’s total shares outstanding.

Does Blackrock own GoPro?

Yes, BlackRock owns 6.95% of GoPro, totaling 10.5M shares as of Jun 2024. This represents 0.00% of BlackRock's total assets, with a market value of 14.91M$. In the last quarter, BlackRock decreased its holdings by -681K shares, a -6.09% change.

Who is GoPro’s biggest shareholder by percentage of total assets invested?

Prentice capital management, lp is GoPro’s biggest shareholder by percentage of total assets invested, with 3.68% of its assets in 1.14M GoPro shares, valued at 2.41M$.

Who is the top mutual fund holder of GoPro shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of GoPro shares, with 2.55% of its total shares outstanding invested in 4.01M GoPro shares.

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