GoPro Ownership | Who Owns GoPro?

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GoPro Ownership Summary

GoPro is owned by 28.39% institutional investors, 11.08% insiders, and 60.53% retail investors. Blackrock is the largest institutional shareholder, holding 6.95% of GPRO shares. Schwab Fundamental U.S. Small CompanyETF is the top mutual fund, with 2.56% of its assets in GoPro shares.

GPRO Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	GoPro	28.39%	11.08%	60.53%
Sector	Technology Stocks	35.36%	13.13%	51.51%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Blackrock	10.50M	6.95%	$14.91M
Vanguard group	6.55M	4.12%	$9.24M
Charles schwab investment management	6.26M	3.97%	$13.28M
Acadian asset management	5.62M	3.55%	$4.32M
D. e. shaw	4.67M	3.04%	$5.09M
Allianz asset management gmbh	3.44M	2.17%	$2.65M
Jacobs levy equity management	3.16M	2.09%	$4.49M
Blackrock funding, inc. /de	2.47M	1.56%	$1.90M
Dme capital management, lp	1.69M	1.07%	$3.59M
Geode capital management	1.50M	0.94%	$2.12M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Prentice capital management, lp	1.14M	3.68%	$2.41M
Gemmer asset management	11.37K	0.26%	$3.27M
Dme capital management, lp	1.69M	0.14%	$3.59M
R squared	97.07K	0.04%	$74.74K
Two sigma securities	79.25K	0.02%	$168.02K
Jacobs levy equity management	3.16M	0.02%	$4.49M
Point72 asia (singapore) pte.	50.39K	0.02%	$106.83K
Scientech research	16.95K	0.01%	$35.94K
Prelude capital management	69.96K	0.01%	$148.31K
Xtx topco	103.07K	0.01%	$218.51K

Top Buyers

Holder	Shares	% Assets	Change
Acadian asset management	5.62M	0.01%	1.25M
Allianz asset management gmbh	3.44M	0.00%	1.12M
Charles schwab investment management	6.26M	0.00%	1.08M
Vanguard fiduciary trust	780.68K	0.00%	780.68K
Goldman sachs group	1.06M	0.00%	639.63K

Top Sellers

Holder	Shares	% Assets	Change
Lynrock lake lp	-	-	-42.89M
Ubs group	1.37M	0.00%	-2.41M
Jane street group	16.47K	-	-1.97M
Dme capital management, lp	1.69M	0.14%	-1.13M
Two sigma advisers, lp	1.23M	0.01%	-1.06M

New Positions

Holder	Shares	% Assets	Change	Value
Vanguard fiduciary trust	780.68K	0.00%	780.68K	$601.12K
Cibc private wealth group	140.00K	0.00%	140.00K	$197.40K
Xtx topco	103.07K	0.01%	103.07K	$218.51K
Virtu financial	65.95K	0.01%	65.95K	$140.00K
Vanguard global advisers	48.67K	-	48.67K	$37.48K

Sold Out

Holder	Change
Wealthspire advisors	-2.00
Concord wealth partners	-2.00
Twin peaks wealth advisors	-3.00
Anfield capital management	-5.00
Nvwm	-10.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Dec 31, 2025	105	-29.53%	45,120,696	-2.32%	28	3.31%	41	-33.87%	28	-42.86%
Sep 30, 2025	139	-5.44%	46,166,408	-50.23%	29	0.85%	58	3.57%	48	-14.29%
Jun 30, 2025	143	-7.14%	92,718,802	41.91%	58	3.37%	57	-13.64%	54	25.58%
Mar 31, 2025	6	-96.18%	2,395,034	-96.33%	1	0.08%	4	-94.44%	2	-94.29%
Dec 31, 2024	74	-51.63%	34,069,415	-49.70%	22	1.14%	30	-49.15%	16	-60.98%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Schwab Fundamental U.S. Small CompanyETF	4.19M	2.56%	-
Vanguard US Total Market Shares ETF	4.01M	2.55%	-
Vanguard Total Stock Mkt Idx Inv	3.72M	2.27%	-
iShares Russell 2000 ETF	3.35M	2.13%	-
PIMCO RAE US Small Instl	1.75M	1.07%	924.09K
PIMCO RAE US Small	1.75M	1.07%	924.09K
Vanguard Institutional Extnd Mkt Idx Tr	1.52M	0.93%	111.86K
Fidelity Small Cap Index	1.30M	0.83%	-30.22K
iShares Russell 2000 Value ETF	1.16M	0.74%	-
Schwab Fundamental US Small Company Idx	959.50K	0.59%	-121.20K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Feb 20, 2026	MCGEE BRIAN	EVP, CFO and COO	Sell	$47.14K
Feb 18, 2026	Stephen Jason Christopher	SVP, General Counsel	Sell	$4.30K
Nov 20, 2025	MCGEE BRIAN	EVP, CFO and COO	Sell	$7.19K
Nov 18, 2025	Stephen Jason Christopher	VP, GC and Corporate Secretary	Sell	$39.57K
Sep 19, 2025	Brumder William George	-	Sell	$29.88K

Insider Transactions Trends

Date	Buy	Sell
2026 Q1	-	2
2025 Q4	-	2
2025 Q3	-	2
2025 Q2	-	-
2025 Q1	-	1

GPRO Ownership FAQ

Who owns the most shares of GoPro?

GoPro’s largest shareholders are Blackrock (10.5M shares, 6.95%), Vanguard group (6.55M shares, 4.12%), and Charles schwab investment management (6.26M shares, 3.97%). Together, they hold 15.04% of GoPro’s total shares outstanding.

Does Blackrock own GoPro?

Yes, BlackRock owns 6.95% of GoPro, totaling 10.5M shares as of Jun 2024. This represents 0.00% of BlackRock's total assets, with a market value of 14.91M$. In the last quarter, BlackRock decreased its holdings by -681K shares, a -6.09% change.

Who is GoPro’s biggest shareholder by percentage of total assets invested?

Prentice capital management, lp is GoPro’s biggest shareholder by percentage of total assets invested, with 3.68% of its assets in 1.14M GoPro shares, valued at 2.41M$.

Who is the top mutual fund holder of GoPro shares?

Schwab Fundamental U.S. Small CompanyETF is the top mutual fund holder of GoPro shares, with 2.56% of its total shares outstanding invested in 4.19M GoPro shares.

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