GoPro Ownership | Who Owns GoPro?

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GoPro Ownership Summary

GoPro is owned by 15.86% institutional investors, 3.93% insiders, and 80.21% retail investors. Blackrock is the largest institutional shareholder, holding 6.95% of GPRO shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 2.55% of its assets in GoPro shares.

GPRO Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	GoPro	15.86%	3.93%	80.21%
Sector	Technology Stocks	36.01%	15.20%	48.78%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Blackrock	10.50M	6.95%	$14.91M
Blackrock funding, inc. /de	9.36M	5.73%	$7.28M
Vanguard group	6.55M	4.12%	$9.24M
Charles schwab investment management	5.96M	3.76%	$4.59M
Acadian asset management	5.62M	3.55%	$4.32M
D. e. shaw	4.67M	3.04%	$5.09M
Allianz asset management gmbh	3.44M	2.17%	$2.65M
Geode capital management	3.49M	2.14%	$2.71M
Yorkville advisors global, lp	2.89M	1.77%	$2.25M
Jacobs levy equity management	2.60M	1.64%	$2.00M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Prentice capital management, lp	1.83M	3.03%	$1.39M
Yorkville advisors global, lp	2.89M	2.60%	$2.25M
Gemmer asset management	11.53K	0.28%	$4.12M
Dme capital management, lp	1.69M	0.04%	$1.30M
Point72 asia (singapore) pte.	50.39K	0.02%	$106.83K
R squared	35.69K	0.01%	$27.77K
Scientech research	16.95K	0.01%	$35.94K
Diametric capital, lp	42.73K	0.01%	$32.90K
Jacobs levy equity management	2.60M	0.01%	$2.00M
Acadian asset management	5.62M	0.01%	$4.32M

Top Buyers

Holder	Shares	% Assets	Change
Blackrock funding, inc. /de	9.36M	0.00%	6.89M
Yorkville advisors global, lp	2.89M	2.60%	2.89M
Geode capital management	3.49M	0.00%	2.23M
Acadian asset management	5.62M	0.01%	1.25M
Allianz asset management gmbh	3.44M	0.00%	1.12M

Top Sellers

Holder	Shares	% Assets	Change
Lynrock lake lp	-	-	-42.89M
Point72 asset management	-	-	-3.73M
Susquehanna group, llp	1.32M	0.00%	-2.76M
Millennium management	1.01M	0.00%	-2.43M
Ubs group	1.37M	0.00%	-2.41M

New Positions

Holder	Shares	% Assets	Change	Value
Yorkville advisors global, lp	2.89M	2.60%	2.89M	$2.25M
Vanguard fiduciary trust	780.68K	0.00%	780.68K	$601.12K
Nuveen	179.23K	-	179.23K	$139.44K
Qube research	154.16K	0.00%	154.16K	$118.70K
Cibc private wealth group	140.00K	0.00%	140.00K	$197.40K

Sold Out

Holder	Change
Wealthspire advisors	-2.00
Twin peaks wealth advisors	-3.00
Anfield capital management	-5.00
Srs capital advisors	-6.00
Golden state wealth management	-9.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Mar 31, 2026	87	-40.00%	25,154,202	-58.04%	15	1.11%	30	-53.13%	24	-33.33%
Dec 31, 2025	105	-29.53%	45,120,696	-2.32%	28	3.31%	41	-33.87%	28	-42.86%
Sep 30, 2025	139	-5.44%	46,166,408	-50.23%	29	0.85%	58	3.57%	48	-14.29%
Jun 30, 2025	143	-7.14%	92,718,802	41.91%	58	3.37%	57	-13.64%	54	25.58%
Mar 31, 2025	6	-96.18%	2,395,034	-96.33%	1	0.08%	4	-94.44%	2	-94.29%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard US Total Market Shares ETF	4.01M	2.55%	-
Vanguard Total Stock Mkt Idx Inv	4.32M	2.49%	591.80K
Vanguard Morn Total Stk Mkt Idx Investor	4.32M	2.49%	591.80K
iShares Russell 2000 ETF	3.32M	1.92%	-58.85K
Schwab Fundamental U.S. Small CompanyETF	2.62M	1.52%	-
PIMCO RAE US Small Instl	2.41M	1.39%	661.77K
PIMCO RAE US Small	2.41M	1.39%	661.77K
Vanguard Institutional Extnd Mkt Idx Tr	1.51M	0.88%	-
Fidelity Small Cap Index	1.30M	0.83%	-30.22K
iShares Russell 2000 Value ETF	1.16M	0.74%	-

Recent Insider Transactions

Date	Name	Role	Activity	Value
Jul 09, 2026	Woodman Nicholas	CEO, Chairman of the Board	Buy	$15.00M
May 20, 2026	MCGEE BRIAN	President and COO	Sell	$127.09K
May 18, 2026	Stephen Jason Christopher	SVP, General Counsel	Sell	$18.75K
Feb 20, 2026	MCGEE BRIAN	EVP, CFO and COO	Sell	$47.14K
Feb 18, 2026	Stephen Jason Christopher	SVP, General Counsel	Sell	$4.30K

Insider Transactions Trends

Date	Buy	Sell
2026 Q2	-	2
2026 Q1	-	2
2025 Q4	-	2
2025 Q3	-	2
2025 Q2	-	-

GPRO Ownership FAQ

Who owns the most shares of GoPro?

GoPro’s largest shareholders are Blackrock (10.5M shares, 6.95%), Blackrock funding, inc. /de (9.36M shares, 5.73%), and Vanguard group (6.55M shares, 4.12%). Together, they hold 16.81% of GoPro’s total shares outstanding.

Does Blackrock own GoPro?

Yes, BlackRock owns 6.95% of GoPro, totaling 10.5M shares as of Jun 2024. This represents 0.00% of BlackRock's total assets, with a market value of 14.91M$. In the last quarter, BlackRock decreased its holdings by -681K shares, a -6.09% change.

Who is GoPro’s biggest shareholder by percentage of total assets invested?

Prentice capital management, lp is GoPro’s biggest shareholder by percentage of total assets invested, with 3.03% of its assets in 1.83M GoPro shares, valued at 1.39M$.

Who is the top mutual fund holder of GoPro shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of GoPro shares, with 2.55% of its total shares outstanding invested in 4.01M GoPro shares.

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