GoPro Ownership | Who Owns GoPro?

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GoPro Ownership Summary

GoPro is owned by 58.74% institutional investors, 3.49% insiders, and 37.77% retail investors. Blackrock is the largest institutional shareholder, holding 6.95% of GPRO shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 2.55% of its assets in GoPro shares.

GPRO Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	GoPro	58.74%	3.49%	37.77%
Sector	Technology Stocks	52.62%	12.63%	34.74%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Blackrock	10.50M	6.95%	$14.91M
Vanguard group	7.67M	4.99%	$8.36M
D. e. shaw	4.67M	3.04%	$5.09M
Acadian asset management	4.26M	2.70%	$3.23M
Jacobs levy equity management	3.16M	2.09%	$4.49M
Geode capital management	2.92M	1.90%	$3.19M
Dme capital management, lp	2.82M	1.84%	$3.08M
Blackrock funding, inc. /de	2.73M	1.73%	$2.06M
State street	2.52M	1.67%	$3.58M
Two sigma advisers, lp	1.99M	1.29%	$2.17M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Prentice capital management, lp	948.58K	1.20%	$718.36K
Gemmer asset management	11.60K	0.18%	$2.04M
Militia capital partners, lp	500.00K	0.18%	$378.65K
Dme capital management, lp	2.82M	0.16%	$3.08M
Lynrock lake lp	1.35M	0.09%	$895.32K
Gsa capital partners llp	863.74K	0.07%	$941.00K
Jacobs levy equity management	3.16M	0.02%	$4.49M
Bridgeway capital management	721.90K	0.02%	$786.87K
Two sigma securities	172.44K	0.02%	$130.59K
Point72 asia (singapore) pte.	104.70K	0.01%	$79.29K

Top Buyers

Holder	Shares	% Assets	Change
Lynrock lake lp	1.35M	0.09%	1.35M
Ubs group	1.39M	0.00%	992.42K
Jacobs levy equity management	3.16M	0.02%	536.73K
Jpmorgan chase	850.22K	0.00%	521.45K
Militia capital partners, lp	500.00K	0.18%	500.00K

Top Sellers

Holder	Shares	% Assets	Change
Blackrock funding, inc. /de	2.73M	-	-7.70M
Gsa capital partners llp	863.74K	0.07%	-1.68M
Jane street group	-	-	-752.02K
D. e. shaw	4.67M	0.00%	-683.39K
Blackrock	10.50M	0.00%	-680.68K

New Positions

Holder	Shares	% Assets	Change	Value
Militia capital partners, lp	500.00K	0.18%	500.00K	$378.65K
Brevan howard capital management lp	245.60K	0.00%	245.60K	$186.65K
Y-intercept (hong kong)	118.73K	0.00%	118.73K	$89.91K
Point72 asia (singapore) pte.	104.70K	0.01%	104.70K	$79.29K
Hrt financial lp	103.96K	0.00%	103.96K	$78.00K

Sold Out

Holder	Change
Mather group, llc.	-4.00
Anfield capital management	-5.00
Nvwm	-10.00
Southstate	-13.00
American national bank	-15.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Jun 30, 2025	143	-7.14%	92,718,802	41.91%	58	3.37%	57	-13.64%	54	25.58%
Mar 31, 2025	6	-96.18%	2,395,034	-96.33%	1	0.08%	4	-94.44%	2	-94.29%
Dec 31, 2024	74	-51.63%	34,069,415	-49.70%	22	1.14%	30	-49.15%	16	-60.98%
Sep 30, 2024	152	-2.56%	67,735,577	-1.09%	44	2.14%	58	-14.71%	41	-6.82%
Jun 30, 2024	154	-12.99%	68,436,575	-6.53%	45	1.93%	68	1.49%	42	-37.31%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard US Total Market Shares ETF	4.01M	2.55%	-
Vanguard Total Stock Mkt Idx Inv	3.82M	2.42%	-
Schwab Fundamental U.S. Small CompanyETF	3.58M	2.27%	-
iShares Russell 2000 ETF	3.35M	2.13%	-
Vanguard Institutional Extnd Mkt Idx Tr	2.14M	1.36%	-
Fidelity Small Cap Index	1.30M	0.83%	-30.22K
iShares Russell 2000 Value ETF	1.16M	0.74%	-
State St Russell Sm/Mid Cp® Indx NL Cl C	751.01K	0.48%	-
State St Russell Sm/Mid Cp® Indx SL Cl I	751.01K	0.48%	-
Schwab Fundamental US Small Company Idx	740.83K	0.47%	396.75K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Aug 20, 2025	MCGEE BRIAN	EVP, CFO and COO	Sell	$186.56K
Feb 19, 2025	Jahnke Dean	SVP, Global Sales, CM, RE	Sell	$5.41K
Nov 14, 2024	Lurie Alexander J	-	Sell	$276.29K
Nov 13, 2024	Lurie Alexander J	-	Sell	$82.80K
May 31, 2024	Jahnke Dean	SVP, Global Sales, CM, RE	Sell	$2.74K

Insider Transactions Trends

Date	Buy	Sell
2025 Q3	-	1
2025 Q2	-	-
2025 Q1	-	1
2024 Q4	-	2
2024 Q3	-	-

GPRO Ownership FAQ

Who owns the most shares of GoPro?

GoPro’s largest shareholders are Blackrock (10.5M shares, 6.95%), Vanguard group (7.67M shares, 4.99%), and D. e. shaw (4.67M shares, 3.04%). Together, they hold 14.98% of GoPro’s total shares outstanding.

Does Blackrock own GoPro?

Yes, BlackRock owns 6.95% of GoPro, totaling 10.5M shares as of Jun 2024. This represents 0.00% of BlackRock's total assets, with a market value of 14.91M$. In the last quarter, BlackRock decreased its holdings by -681K shares, a -6.09% change.

Who is GoPro’s biggest shareholder by percentage of total assets invested?

Prentice capital management, lp is GoPro’s biggest shareholder by percentage of total assets invested, with 1.20% of its assets in 948.58K GoPro shares, valued at 718.36K$.

Who is the top mutual fund holder of GoPro shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of GoPro shares, with 2.55% of its total shares outstanding invested in 4.01M GoPro shares.

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