GrowGeneration Ownership | Who Owns GrowGeneration?

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GrowGeneration Ownership Summary

GrowGeneration is owned by 28.30% institutional investors, 8.35% insiders, and 63.35% retail investors. Blackrock is the largest institutional shareholder, holding 6.90% of GRWG shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 2.95% of its assets in GrowGeneration shares.

GRWG Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	GrowGeneration	28.30%	8.35%	63.35%
Sector	Consumer Cyclical Stocks	205.94%	16.19%	-122.13%
Industry	Specialty Retail Stocks	53.72%	13.98%	32.31%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Blackrock	4.24M	6.90%	$9.12M
Awm investment company	3.38M	5.64%	$3.72M
Vanguard group	2.68M	4.48%	$4.02M
Renaissance	1.37M	2.29%	$1.51M
Monaco asset management sam	1.17M	1.96%	$1.29M
Blackrock funding, inc. /de	1.11M	1.85%	$1.22M
Millennium management	1.03M	1.71%	$1.13M
Geode capital management	662.32K	1.11%	$728.74K
Toroso investments	645.83K	1.08%	$710.42K
Mirae asset global etfs	459.63K	0.77%	$505.59K

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Prentice capital management, lp	274.10K	0.66%	$301.51K
Awm investment company	3.38M	0.41%	$3.72M
Monaco asset management sam	1.17M	0.24%	$1.29M
Chico wealth ria	227.00K	0.15%	$249.70K
Main street financial solutions	275.85K	0.03%	$515.83K
Baader bank aktiengesellschaft	365.00K	0.03%	$401.50K
Kinloch capital	34.10K	0.02%	$37.51K
Crawford fund management	18.00K	0.01%	$38.70K
Point72 asia (singapore) pte.	24.32K	0.01%	$45.48K
Cim investment management	10.18K	0.01%	$21.88K

Top Buyers

Holder	Shares	% Assets	Change
Renaissance	1.37M	0.00%	351.28K
Vanguard fiduciary trust	329.34K	0.00%	329.34K
Main street financial solutions	275.85K	0.03%	275.85K
Chico wealth ria	227.00K	0.15%	227.00K
Monaco asset management sam	1.17M	0.24%	150.10K

Top Sellers

Holder	Shares	% Assets	Change
Voya investment management	-	-	-1.35M
Fuller & thaler asset management	-	-	-715.77K
Mirae asset global investments	-	-	-500.13K
Penserra capital management	-	-	-484.39K
Dimensional fund advisors lp	206.75K	-	-397.93K

New Positions

Holder	Shares	% Assets	Change	Value
Vanguard fiduciary trust	329.34K	0.00%	329.34K	$362.27K
Main street financial solutions	275.85K	0.03%	275.85K	$515.83K
Chico wealth ria	227.00K	0.15%	227.00K	$249.70K
Two sigma advisers, lp	71.60K	0.00%	71.60K	$133.89K
Cubist systematic strategies	57.10K	0.00%	57.10K	$106.77K

Sold Out

Holder	Change
Northwestern mutual wealth management	-2.00
Fernwood investment management	-5.00
Citigroup	-8.00
Kiker wealth management	-10.00
Hexagon capital partners	-16.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Jun 30, 2026	94	-6.93%	16,925,866	-1.24%	28	3.48%	34	-10.53%	17	-32.00%
Mar 31, 2026	43	-55.21%	5,965,261	-67.23%	9	1.07%	18	-55.00%	7	-75.00%
Dec 31, 2025	23	-77.00%	3,529,892	-80.13%	5	0.66%	8	-75.00%	4	-88.89%
Sep 30, 2025	31	-70.48%	4,004,612	-79.36%	6	0.63%	8	-79.49%	10	-73.68%
Jun 30, 2025	105	-1.87%	19,381,009	-18.42%	32	2.04%	38	18.75%	39	-4.88%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard US Total Market Shares ETF	1.76M	2.95%	-
Vanguard MStar Total Stk Mkt Idx Invest	1.69M	2.86%	-
Vanguard Morn Total Stk Mkt Idx Investor	1.69M	2.81%	-
Vanguard Total Stock Mkt Idx Inv	1.69M	2.81%	-
ETFMG Alternative Harvest ETF	1.33M	2.25%	-
FullerThaler Behavioral Micro-Cap Core	715.77K	1.21%	-24.70K
Vanguard Institutional Extnd Mkt Idx Tr	595.48K	0.99%	-
Voya Small Company Port I	587.67K	0.99%	-6.98K
Fidelity Small Cap Index	573.93K	0.96%	-
Global X Marijuana Life Sciences ETF	542.24K	0.92%	-6.95K

Recent Insider Transactions

Date	Name	Role	Activity	Value
May 20, 2026	ADAMS EULA L	-	Buy	$6.68K
May 18, 2026	Lampert Darren	CEO	Buy	$99.35K
Nov 13, 2025	Lampert Darren	CEO	Sell	$91.03K
Nov 12, 2025	Lampert Darren	CEO	Sell	$122.29K
Sep 22, 2025	Aiello Stephen	-	Buy	$221.33K

Insider Transactions Trends

Date	Buy	Sell
2026 Q3	-	-
2026 Q2	1	-
2025 Q4	-	2
2025 Q3	1	-
2025 Q2	-	-

GRWG Ownership FAQ

Who Owns GrowGeneration?

GrowGeneration shareholders are primarily institutional investors at 28.30%, followed by 8.35% insiders and 63.35% retail investors. The average institutional ownership in GrowGeneration's industry, Specialty Retail Stocks , is 53.72%, which GrowGeneration falls below.

Who owns the most shares of GrowGeneration?

GrowGeneration’s largest shareholders are Blackrock (4.24M shares, 6.90%), Awm investment company (3.38M shares, 5.64%), and Vanguard group (2.68M shares, 4.48%). Together, they hold 17.03% of GrowGeneration’s total shares outstanding.

Does Blackrock own GrowGeneration?

Yes, BlackRock owns 6.90% of GrowGeneration, totaling 4.24M shares as of Jun 2024. This represents 0.00% of BlackRock's total assets, with a market value of 9.12M$. In the last quarter, BlackRock decreased its holdings by -105K shares, a -2.41% change.

Who is GrowGeneration’s biggest shareholder by percentage of total assets invested?

Prentice capital management, lp is GrowGeneration’s biggest shareholder by percentage of total assets invested, with 0.66% of its assets in 274.1K GrowGeneration shares, valued at 301.51K$.

Who is the top mutual fund holder of GrowGeneration shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of GrowGeneration shares, with 2.95% of its total shares outstanding invested in 1.76M GrowGeneration shares.

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