Honest Ownership | Who Owns Honest?
Honest Ownership Summary
Honest is owned by 2.81% institutional investors, 13.01% insiders, and 84.19% retail investors. Blackrock funding, inc. /de is the largest institutional shareholder, holding 5.65% of HNST shares. Strategic Advisers Small-Mid Cap is the top mutual fund, with 4.24% of its assets in Honest shares.
HNST Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Honest | 2.81% | 13.01% | 84.19% |
| Sector | Consumer Cyclical Stocks | 56.69% | 14.45% | 28.86% |
| Industry | Specialty Retail Stocks | 48.21% | 11.24% | 40.54% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Blackrock funding, inc. /de | 6.28M | 5.65% | $31.94M |
| Portolan capital management | 6.22M | 5.60% | $31.65M |
| Blackrock | 4.98M | 5.17% | $14.53M |
| Vanguard group | 5.15M | 5.11% | $35.67M |
| Arrowmark colorado | 2.85M | 2.57% | $14.50M |
| D. e. shaw | 2.40M | 2.38% | $16.62M |
| Renaissance | 2.37M | 2.36% | $16.44M |
| Nuveen asset management | 2.05M | 2.03% | $14.18M |
| Geode capital management | 1.83M | 1.81% | $12.66M |
| Millennium management | 1.94M | 1.77% | $9.10M |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Portolan capital management | 6.22M | 1.98% | $31.65M |
| Green alpha advisors | 303.16K | 1.47% | $1.54M |
| Nia impact advisors | 305.09K | 0.54% | $1.55M |
| Templeton & phillips capital management | 112.00K | 0.41% | $570.08K |
| Echo wealth management | 75.30K | 0.36% | $521.79K |
| Entrypoint capital | 109.94K | 0.28% | $559.62K |
| Arrowmark colorado | 2.85M | 0.26% | $14.50M |
| Wexford capital lp | 166.59K | 0.24% | $847.95K |
| Ajovista | 25.96K | 0.22% | $75.80K |
| Options solutions | 144.05K | 0.22% | $733.20K |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Blackrock | 4.98M | 0.00% | 3.92M |
| D. e. shaw | 2.40M | 0.01% | 2.05M |
| Victory capital management | 1.55M | 0.01% | 1.39M |
| Vanguard group | 5.15M | 0.00% | 1.05M |
| Nuveen asset management | 2.05M | 0.00% | 1.04M |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Catterton management company | - | - | -9.35M |
| Divisadero street capital management, lp | - | - | -2.83M |
| Ameriprise financial | 1.12M | 0.00% | -891.80K |
| Balyasny asset management | - | - | -747.24K |
| Acadian asset management | 694.26K | 0.01% | -734.19K |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Bnp paribas arbitrage, snc | 187.61K | 0.00% | 187.61K | $1.30M |
| Polen capital management | 144.05K | 0.00% | 144.05K | $733.20K |
| Templeton & phillips capital management | 112.00K | 0.41% | 112.00K | $570.08K |
| Summit global investments | 63.95K | 0.03% | 63.95K | $443.00K |
| Counterpoint mutual funds | 45.23K | 0.04% | 45.23K | $313.46K |
Sold Out
| Holder | Change |
|---|---|
| Ifp advisors | -26.00 |
| New wave wealth advisors | -50.00 |
| Wr wealth planners | -55.00 |
| Fifth third bancorp | -64.00 |
| Householder group estate & retirement specialist | -70.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Mar 31, 2025 | 6 | -96.92% | 3,073,283 | -95.21% | 2 | 0.07% | 3 | -97.81% | 2 | -94.59% |
| Dec 31, 2024 | 120 | -19.46% | 37,415,202 | -37.54% | 37 | 1.05% | 86 | -8.51% | 21 | -30.00% |
| Sep 30, 2024 | 147 | 10.53% | 59,837,053 | 9.60% | 59 | 1.85% | 92 | 46.03% | 30 | -36.17% |
| Jun 30, 2024 | 133 | 2.31% | 54,596,742 | 7.59% | 56 | 1.97% | 63 | -29.21% | 47 | 135.00% |
| Mar 31, 2024 | 130 | 38.30% | 50,746,342 | 17.28% | 53 | 2.60% | 89 | 74.51% | 20 | 11.11% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Strategic Advisers Small-Mid Cap | 4.25M | 4.24% | 318.23K |
| Strategic Advisers U.S. Total Stock{mg} | 3.77M | 3.77% | -177.50K |
| Vanguard Total Stock Mkt Idx Inv | 2.89M | 2.62% | - |
| Meridian Contrarian Legacy | 2.85M | 2.55% | 165.00K |
| iShares Russell 2000 ETF | 2.19M | 1.96% | -41.69K |
| Vanguard US Total Market Shares ETF | 2.02M | 1.86% | - |
| Bridge Builder Small/Mid Cap Growth | 1.73M | 1.57% | -132.47K |
| Strategic Advisers U.S. Total Stock | 1.43M | 1.29% | -219.61K |
| CREF Stock R1 | 1.28M | 1.18% | - |
| Vanguard Institutional Extnd Mkt Idx Tr | 1.23M | 1.12% | 91.13K |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Aug 20, 2025 | Ball Dorria L. | Chief People Officer | Sell | $17.72K |
| Aug 20, 2025 | Mayle Jonathan | SVP, Customer Sales | Sell | $17.54K |
| Aug 20, 2025 | Vernon Carla | Chief Executive Officer | Sell | $362.55K |
| Aug 20, 2025 | Sternweis Thomas | SVP, Enterprise Dev. & Strat. | Sell | $18.81K |
| Aug 20, 2025 | Sheehey Brendan | General Counsel | Sell | $44.02K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2025 Q3 | - | 9 |
| 2025 Q2 | - | 8 |
| 2025 Q1 | - | 10 |
| 2024 Q4 | - | 16 |
| 2024 Q3 | - | 9 |
HNST Ownership FAQ
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