Honest Ownership | Who Owns Honest?

Overview Forecast RevenueFinancials Chart Transcripts

Honest Ownership Summary

Honest is owned by 10.85% institutional investors, 14.59% insiders, and 74.56% retail investors. Blackrock funding, inc. /de is the largest institutional shareholder, holding 5.84% of HNST shares. Strategic Advisers Small-Mid Cap is the top mutual fund, with 4.24% of its assets in Honest shares.

HNST Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Honest	10.85%	14.59%	74.56%
Sector	Consumer Defensive Stocks	33.61%	17.46%	48.94%
Industry	Household & Personal Products Stocks	38.55%	18.73%	42.72%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Blackrock funding, inc. /de	6.56M	5.84%	$19.29M
Vanguard group	6.37M	5.70%	$16.45M
Blackrock	4.98M	5.17%	$14.53M
Mak capital one	4.78M	4.25%	$14.04M
Portolan capital management	3.05M	2.71%	$8.95M
D. e. shaw	2.40M	2.38%	$16.62M
Arrowmark colorado	2.55M	2.27%	$7.49M
Geode capital management	2.41M	2.15%	$7.10M
Nuveen asset management	2.05M	2.03%	$14.18M
Marshall wace, llp	1.92M	1.71%	$5.65M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Mak capital one	4.78M	2.07%	$14.04M
Green alpha advisors	301.29K	0.87%	$885.80K
Portolan capital management	3.05M	0.48%	$8.95M
Echo wealth management	181.18K	0.31%	$532.67K
Ajovista	25.96K	0.22%	$75.80K
Arrowmark colorado	2.55M	0.20%	$7.49M
Entrypoint capital	141.55K	0.12%	$416.14K
Nebula research & development	118.07K	0.05%	$600.99K
Atom investors lp	215.06K	0.05%	$632.29K
Crawford fund management	61.00K	0.04%	$178.12K

Top Buyers

Holder	Shares	% Assets	Change
Blackrock	4.98M	0.00%	3.92M
D. e. shaw	2.40M	0.01%	2.05M
Marshall wace, llp	1.92M	0.01%	1.92M
Aqr capital management	1.45M	0.00%	1.37M
Mak capital one	4.78M	2.07%	1.25M

Top Sellers

Holder	Shares	% Assets	Change
Catterton management company	-	-	-9.35M
Divisadero street capital management, lp	-	-	-2.83M
Balyasny asset management	20.81K	0.00%	-1.99M
Portolan capital management	3.05M	0.48%	-1.76M
Qube research	278.07K	0.00%	-955.91K

New Positions

Holder	Shares	% Assets	Change	Value
Vanguard fiduciary trust	699.10K	0.00%	699.10K	$2.06M
Tudor investment corp et al	509.15K	0.00%	509.15K	$1.50M
Exoduspoint capital management, lp	126.53K	0.00%	126.53K	$371.99K
Bridgeway capital management	125.00K	0.01%	125.00K	$367.50K
Numerai gp	92.65K	0.03%	92.65K	$272.39K

Sold Out

Holder	Change
Ifp advisors	-2.00
Heritage wealth advisors	-3.00
Clearstead advisors	-3.00
Vermillion wealth management	-8.00
Transamerica financial advisors	-29.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Mar 31, 2026	61	-57.64%	12,199,972	-74.90%	10	0.57%	30	-58.33%	19	-60.42%
Dec 31, 2025	88	-43.23%	27,687,324	-46.24%	24	1.15%	46	-39.47%	25	-52.83%
Sep 30, 2025	147	-11.98%	51,393,157	-6.22%	46	1.90%	71	-28.28%	52	13.04%
Jun 30, 2025	176	-3.30%	62,253,832	-5.79%	56	1.54%	100	14.94%	51	-27.14%
Mar 31, 2025	6	-96.92%	3,073,283	-95.21%	2	0.07%	3	-97.81%	2	-94.59%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Strategic Advisers Small-Mid Cap	4.25M	4.24%	318.23K
Strategic Advisers U.S. Total Stock{mg}	3.77M	3.77%	-177.50K
Vanguard Total Stock Mkt Idx Inv	2.99M	2.71%	-
Vanguard Morn Total Stk Mkt Idx Investor	2.99M	2.71%	-
Meridian Contrarian Legacy	2.92M	2.66%	375.00K
iShares Russell 2000 ETF	2.41M	2.19%	-42.91K
Vanguard US Total Market Shares ETF	2.02M	1.86%	-
Avantis US Small Cap Value ETF	1.93M	1.76%	20.80K
Bridge Builder Small/Mid Cap Growth	1.38M	1.24%	-347.48K
CREF Stock R1	1.28M	1.18%	-

Recent Insider Transactions

Date	Name	Role	Activity	Value
May 22, 2026	von Kunssberg Etienne	SVP, Supply Chain	Sell	$15.18K
May 20, 2026	von Kunssberg Etienne	SVP, Supply Chain	Sell	$8.32K
May 20, 2026	Vernon Carla	Chief Executive Officer	Sell	$374.88K
May 20, 2026	Winchell Stephen	Chief Innovation Officer	Sell	$40.46K
May 20, 2026	Sternweis Thomas	SVP, Enterprise Dev. & Strat.	Sell	$20.95K

Insider Transactions Trends

Date	Buy	Sell
2026 Q2	-	9
2026 Q1	-	10
2025 Q4	-	8
2025 Q3	-	9
2025 Q2	-	8

HNST Ownership FAQ

Who Owns Honest?

Honest shareholders are primarily institutional investors at 10.85%, followed by 14.59% insiders and 74.56% retail investors. The average institutional ownership in Honest's industry, Household & Personal Products Stocks , is 38.55%, which Honest falls below.

Who owns the most shares of Honest?

Honest’s largest shareholders are Blackrock funding, inc. /de (6.56M shares, 5.84%), Vanguard group (6.37M shares, 5.70%), and Blackrock (4.98M shares, 5.17%). Together, they hold 16.71% of Honest’s total shares outstanding.

Does Blackrock own Honest?

Yes, BlackRock owns 5.17% of Honest, totaling 4.98M shares as of Jun 2024. This represents 0.00% of BlackRock's total assets, with a market value of 14.53M$. In the last quarter, BlackRock increased its holdings by 3.92M shares, a 370.62% change.

Who is Honest’s biggest shareholder by percentage of total assets invested?

Mak capital one is Honest’s biggest shareholder by percentage of total assets invested, with 2.07% of its assets in 4.78M Honest shares, valued at 14.04M$.

Who is the top mutual fund holder of Honest shares?

Strategic Advisers Small-Mid Cap is the top mutual fund holder of Honest shares, with 4.24% of its total shares outstanding invested in 4.25M Honest shares.

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