Honest Ownership | Who Owns Honest?
Honest Ownership Summary
Honest is owned by 46.30% institutional investors, 12.76% insiders, and 40.94% retail investors. Portolan capital management is the largest institutional shareholder, holding 6.24% of HNST shares. Strategic Advisers Small-Mid Cap is the top mutual fund, with 4.24% of its assets in Honest shares.
HNST Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Honest | 46.30% | 12.76% | 40.94% |
| Sector | Consumer Cyclical Stocks | 42.53% | 14.10% | 43.38% |
| Industry | Specialty Retail Stocks | 35.77% | 12.65% | 51.58% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Portolan capital management | 6.93M | 6.24% | $25.50M |
| Blackrock funding, inc. /de | 6.49M | 5.84% | $23.87M |
| Blackrock | 4.98M | 5.17% | $14.53M |
| Vanguard group | 5.31M | 4.79% | $19.55M |
| Arrowmark colorado | 3.00M | 2.70% | $11.04M |
| D. e. shaw | 2.40M | 2.38% | $16.62M |
| Victory capital management | 2.33M | 2.10% | $8.58M |
| Geode capital management | 2.29M | 2.07% | $8.45M |
| Dimensional fund advisors lp | 2.26M | 2.04% | $8.32M |
| Nuveen asset management | 2.05M | 2.03% | $14.18M |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Portolan capital management | 6.93M | 1.38% | $25.50M |
| Green alpha advisors | 289.54K | 1.03% | $1.07M |
| Mainstream capital management | 236.06K | 0.58% | $868.70K |
| Nia impact advisors | 306.66K | 0.37% | $1.13M |
| Echo wealth management | 138.71K | 0.30% | $510.43K |
| Ajovista | 25.96K | 0.22% | $75.80K |
| Arrowmark colorado | 3.00M | 0.20% | $11.04M |
| Gsa capital partners llp | 483.92K | 0.15% | $1.78M |
| Entrypoint capital | 94.97K | 0.14% | $349.48K |
| Axq capital, lp | 77.82K | 0.11% | $286.38K |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Blackrock | 4.98M | 0.00% | 3.92M |
| D. e. shaw | 2.40M | 0.01% | 2.05M |
| Nuveen asset management | 2.05M | 0.00% | 1.04M |
| Portolan capital management | 6.93M | 1.38% | 710.65K |
| Jane street group | 504.34K | 0.00% | 504.34K |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Catterton management company | - | - | -9.35M |
| Divisadero street capital management, lp | - | - | -2.83M |
| Victory capital management | 2.33M | 0.01% | -1.08M |
| Qube research | 278.07K | 0.00% | -955.91K |
| Nuveen | 661.94K | 0.00% | -854.45K |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Centiva capital, lp | 122.66K | 0.00% | 122.66K | $451.40K |
| State of wisconsin investment board | 97.30K | 0.00% | 97.30K | $358.05K |
| Counterpoint mutual funds | 45.23K | 0.04% | 45.23K | $313.46K |
| Wealthfront advisers | 20.30K | 0.00% | 20.30K | $74.72K |
| Peak6 | 17.79K | 0.00% | 17.79K | $65.48K |
Sold Out
| Holder | Change |
|---|---|
| Heritage wealth advisors | -3.00 |
| Ifp advisors | -26.00 |
| New wave wealth advisors | -50.00 |
| Wr wealth planners | -55.00 |
| Fifth third bancorp | -64.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Sep 30, 2025 | 147 | -11.98% | 51,393,157 | -6.22% | 46 | 1.90% | 71 | -28.28% | 52 | 13.04% |
| Jun 30, 2025 | 176 | -3.30% | 62,253,832 | -5.79% | 56 | 1.54% | 100 | 14.94% | 51 | -27.14% |
| Mar 31, 2025 | 6 | -96.92% | 3,073,283 | -95.21% | 2 | 0.07% | 3 | -97.81% | 2 | -94.59% |
| Dec 31, 2024 | 120 | -19.46% | 37,415,202 | -37.54% | 37 | 1.05% | 86 | -8.51% | 21 | -30.00% |
| Sep 30, 2024 | 147 | 10.53% | 59,837,053 | 9.60% | 59 | 1.85% | 92 | 46.03% | 30 | -36.17% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Strategic Advisers Small-Mid Cap | 4.25M | 4.24% | 318.23K |
| Strategic Advisers U.S. Total Stock{mg} | 3.77M | 3.77% | -177.50K |
| Strategic Advisers U.S. Total Stock | 4.11M | 3.70% | 2.69M |
| Meridian Contrarian Legacy | 2.85M | 2.55% | 165.00K |
| Vanguard Total Stock Mkt Idx Inv | 2.82M | 2.53% | -62.59K |
| iShares Russell 2000 ETF | 2.24M | 2.01% | - |
| Vanguard US Total Market Shares ETF | 2.02M | 1.86% | - |
| Bridge Builder Small/Mid Cap Growth | 1.38M | 1.24% | -347.48K |
| CREF Stock R1 | 1.28M | 1.18% | - |
| Portolan Select | 1.10M | 1.01% | 105.42K |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Nov 21, 2025 | Barton Katherine | Chief Growth Officer | Sell | $12.77K |
| Nov 20, 2025 | Winchell Stephen | Chief Innovation Officer | Sell | $27.55K |
| Nov 20, 2025 | Vernon Carla | Chief Executive Officer | Sell | $253.51K |
| Nov 20, 2025 | Sternweis Thomas | SVP, Enterprise Dev. & Strat. | Sell | $13.18K |
| Nov 20, 2025 | Sheehey Brendan | General Counsel | Sell | $30.81K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2025 Q4 | - | 8 |
| 2025 Q3 | - | 9 |
| 2025 Q2 | - | 8 |
| 2025 Q1 | - | 10 |
| 2024 Q4 | - | 16 |
HNST Ownership FAQ
Try Tickergate Pro Free
Customize Everything. 100% Flexibility. Fast and Easy to Use (No code or Excel Needed)
Customize your own personal stocks lists, views and charts
Choose from hundreds of fields, up to 15 years of history
Conduct deep comparison analysis
Discover trending investment themes
Find your next best investment
Research stocks using tools