Honest Ownership | Who Owns Honest?

Overview Forecast RevenueFinancials Chart Transcripts

Honest Ownership Summary

Honest is owned by 10.85% institutional investors, 14.59% insiders, and 74.56% retail investors. Blackrock funding, inc. /de is the largest institutional shareholder, holding 5.84% of HNST shares. Strategic Advisers Small-Mid Cap is the top mutual fund, with 4.24% of its assets in Honest shares.

HNST Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Honest	10.85%	14.59%	74.56%
Sector	Consumer Cyclical Stocks	252.54%	15.03%	-167.57%
Industry	Specialty Retail Stocks	32.92%	12.21%	54.87%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Blackrock funding, inc. /de	6.56M	5.84%	$19.29M
Vanguard group	6.37M	5.70%	$16.45M
Blackrock	4.98M	5.17%	$14.53M
Mak capital one	4.78M	4.25%	$14.04M
Portolan capital management	3.05M	2.71%	$8.95M
D. e. shaw	2.40M	2.38%	$16.62M
Arrowmark colorado	2.55M	2.27%	$7.49M
Geode capital management	2.41M	2.15%	$7.10M
Nuveen asset management	2.05M	2.03%	$14.18M
Marshall wace, llp	1.92M	1.71%	$5.65M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Mak capital one	4.78M	2.07%	$14.04M
Green alpha advisors	301.29K	0.87%	$885.80K
Portolan capital management	3.05M	0.48%	$8.95M
Mainstream capital management	236.06K	0.47%	$694.02K
Echo wealth management	181.18K	0.31%	$532.67K
Ajovista	25.96K	0.22%	$75.80K
Arrowmark colorado	2.55M	0.20%	$7.49M
Entrypoint capital	141.55K	0.12%	$416.14K
Nebula research & development	118.07K	0.05%	$600.99K
Atom investors lp	215.06K	0.05%	$632.29K

Top Buyers

Holder	Shares	% Assets	Change
Blackrock	4.98M	0.00%	3.92M
D. e. shaw	2.40M	0.01%	2.05M
Marshall wace, llp	1.92M	0.01%	1.92M
Aqr capital management	1.45M	0.00%	1.37M
Mak capital one	4.78M	2.07%	1.25M

Top Sellers

Holder	Shares	% Assets	Change
Catterton management company	-	-	-9.35M
Divisadero street capital management, lp	-	-	-2.83M
Balyasny asset management	20.81K	0.00%	-1.99M
Portolan capital management	3.05M	0.48%	-1.76M
Qube research	278.07K	0.00%	-955.91K

New Positions

Holder	Shares	% Assets	Change	Value
Vanguard fiduciary trust	699.10K	0.00%	699.10K	$2.06M
Tudor investment corp et al	509.15K	0.00%	509.15K	$1.50M
Exoduspoint capital management, lp	126.53K	0.00%	126.53K	$371.99K
Bridgeway capital management	125.00K	0.01%	125.00K	$367.50K
Numerai gp	92.65K	0.03%	92.65K	$272.39K

Sold Out

Holder	Change
Heritage wealth advisors	-3.00
Clearstead advisors	-3.00
Vermillion wealth management	-8.00
Transamerica financial advisors	-29.00
New wave wealth advisors	-50.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Mar 31, 2026	61	-57.64%	12,199,972	-74.90%	10	0.57%	30	-58.33%	19	-60.42%
Dec 31, 2025	88	-43.23%	27,687,324	-46.24%	24	1.15%	46	-39.47%	25	-52.83%
Sep 30, 2025	147	-11.98%	51,393,157	-6.22%	46	1.90%	71	-28.28%	52	13.04%
Jun 30, 2025	176	-3.30%	62,253,832	-5.79%	56	1.54%	100	14.94%	51	-27.14%
Mar 31, 2025	6	-96.92%	3,073,283	-95.21%	2	0.07%	3	-97.81%	2	-94.59%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Strategic Advisers Small-Mid Cap	4.25M	4.24%	318.23K
Strategic Advisers U.S. Total Stock{mg}	3.77M	3.77%	-177.50K
Vanguard Total Stock Mkt Idx Inv	2.99M	2.65%	-
Meridian Contrarian Legacy	2.55M	2.26%	-
iShares Russell 2000 ETF	2.21M	1.96%	18.66K
Vanguard US Total Market Shares ETF	2.02M	1.86%	-
Strategic Advisers U.S. Total Stock	1.66M	1.47%	-71.63K
Bridge Builder Small/Mid Cap Growth	1.38M	1.24%	-347.48K
CREF Stock R1	1.28M	1.18%	-
Vanguard Consumer Staples ETF	1.18M	1.05%	-1.72K

Recent Insider Transactions

Date	Name	Role	Activity	Value
May 22, 2026	von Kunssberg Etienne	SVP, Supply Chain	Sell	$15.18K
May 20, 2026	von Kunssberg Etienne	SVP, Supply Chain	Sell	$8.32K
May 20, 2026	Vernon Carla	Chief Executive Officer	Sell	$374.88K
May 20, 2026	Winchell Stephen	Chief Innovation Officer	Sell	$40.46K
May 20, 2026	Sternweis Thomas	SVP, Enterprise Dev. & Strat.	Sell	$20.95K

Insider Transactions Trends

Date	Buy	Sell
2026 Q2	-	9
2026 Q1	-	10
2025 Q4	-	8
2025 Q3	-	9
2025 Q2	-	8

HNST Ownership FAQ

Who Owns Honest?

Honest shareholders are primarily institutional investors at 10.85%, followed by 14.59% insiders and 74.56% retail investors. The average institutional ownership in Honest's industry, Specialty Retail Stocks , is 32.92%, which Honest falls below.

Who owns the most shares of Honest?

Honest’s largest shareholders are Blackrock funding, inc. /de (6.56M shares, 5.84%), Vanguard group (6.37M shares, 5.70%), and Blackrock (4.98M shares, 5.17%). Together, they hold 16.71% of Honest’s total shares outstanding.

Does Blackrock own Honest?

Yes, BlackRock owns 5.17% of Honest, totaling 4.98M shares as of Jun 2024. This represents 0.00% of BlackRock's total assets, with a market value of 14.53M$. In the last quarter, BlackRock increased its holdings by 3.92M shares, a 370.62% change.

Who is Honest’s biggest shareholder by percentage of total assets invested?

Mak capital one is Honest’s biggest shareholder by percentage of total assets invested, with 2.07% of its assets in 4.78M Honest shares, valued at 14.04M$.

Who is the top mutual fund holder of Honest shares?

Strategic Advisers Small-Mid Cap is the top mutual fund holder of Honest shares, with 4.24% of its total shares outstanding invested in 4.25M Honest shares.

Try Tickergate Pro Free

Customize Everything. 100% Flexibility. Fast and Easy to Use (No code or Excel Needed)

Customize your own personal stocks lists, views and charts
Choose from hundreds of fields, up to 15 years of history
Conduct deep comparison analysis

Discover trending investment themes
Find your next best investment
Research stocks using tools