Honest Ownership | Who Owns Honest?
Honest Ownership Summary
Honest is owned by 2.81% institutional investors, 13.01% insiders, and 84.19% retail investors. Blackrock funding, inc. /de is the largest institutional shareholder, holding 6.24% of HNST shares. Strategic Advisers Small-Mid Cap is the top mutual fund, with 4.24% of its assets in Honest shares.
HNST Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Honest | 2.81% | 13.01% | 84.19% |
| Sector | Consumer Cyclical Stocks | 39.72% | 14.50% | 45.78% |
| Industry | Specialty Retail Stocks | 30.04% | 11.80% | 58.15% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Blackrock funding, inc. /de | 6.28M | 6.24% | $43.51M |
| Portolan capital management | 5.36M | 5.32% | $37.14M |
| Blackrock | 4.98M | 5.17% | $14.53M |
| Vanguard group | 5.15M | 5.11% | $35.67M |
| Divisadero street capital management, lp | 2.83M | 2.58% | $13.30M |
| Arrowmark colorado | 2.55M | 2.53% | $17.66M |
| D. e. shaw | 2.40M | 2.38% | $16.62M |
| Renaissance | 2.37M | 2.36% | $16.44M |
| Acadian asset management | 2.20M | 2.18% | $15.22M |
| Nuveen asset management | 2.05M | 2.03% | $14.18M |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Portolan capital management | 5.36M | 2.50% | $37.14M |
| Green alpha advisors | 279.35K | 1.55% | $1.94M |
| Divisadero street capital management, lp | 2.83M | 1.34% | $13.30M |
| Archon capital management | 179.60K | 0.89% | $844.11K |
| Nia impact advisors | 276.22K | 0.62% | $1.91M |
| Options solutions | 174.97K | 0.53% | $1.21M |
| Echo wealth management | 75.30K | 0.36% | $521.79K |
| Arrowmark colorado | 2.55M | 0.24% | $17.66M |
| Ajovista | 25.96K | 0.22% | $75.80K |
| Entrypoint capital | 70.81K | 0.21% | $490.69K |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Blackrock | 4.98M | 0.00% | 3.92M |
| D. e. shaw | 2.40M | 0.01% | 2.05M |
| Victory capital management | 1.55M | 0.01% | 1.39M |
| Vanguard group | 5.15M | 0.00% | 1.05M |
| Nuveen asset management | 2.05M | 0.00% | 1.04M |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Catterton management company | - | - | -9.35M |
| Portolan capital management | 5.36M | 2.50% | -2.31M |
| Marshall wace, llp | - | - | -1.47M |
| Ameriprise financial | 1.12M | 0.00% | -891.80K |
| Arrowmark colorado | 2.55M | 0.24% | -615.42K |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Trexquant investment lp | 358.61K | 0.03% | 358.61K | $2.49M |
| Nia impact advisors | 276.22K | 0.62% | 276.22K | $1.91M |
| Bnp paribas arbitrage, snc | 187.61K | 0.00% | 187.61K | $1.30M |
| Archon capital management | 179.60K | 0.89% | 179.60K | $844.11K |
| Eam investors | 171.23K | 0.17% | 171.23K | $1.19M |
Sold Out
| Holder | Change |
|---|---|
| New wave wealth advisors | -50.00 |
| Wr wealth planners | -55.00 |
| Fifth third bancorp | -64.00 |
| Householder group estate & retirement specialist | -70.00 |
| Opal wealth advisors | -100.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Mar 31, 2025 | 6 | -96.92% | 3,073,283 | -95.21% | 2 | 0.07% | 3 | -97.81% | 2 | -94.59% |
| Dec 31, 2024 | 120 | -19.46% | 37,415,202 | -37.54% | 37 | 1.05% | 86 | -8.51% | 21 | -30.00% |
| Sep 30, 2024 | 147 | 10.53% | 59,837,053 | 9.60% | 59 | 1.85% | 92 | 46.03% | 30 | -36.17% |
| Jun 30, 2024 | 133 | 2.31% | 54,596,742 | 7.59% | 56 | 1.97% | 63 | -29.21% | 47 | 135.00% |
| Mar 31, 2024 | 130 | 38.30% | 50,746,342 | 17.28% | 53 | 2.60% | 89 | 74.51% | 20 | 11.11% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Strategic Advisers Small-Mid Cap | 4.25M | 4.24% | 318.23K |
| Strategic Advisers U.S. Total Stock{mg} | 3.77M | 3.77% | -177.50K |
| Vanguard Total Stock Mkt Idx Inv | 2.89M | 2.61% | - |
| Strategic Advisers U.S. Total Stock | 2.80M | 2.54% | 448.12K |
| Meridian Contrarian Legacy | 2.68M | 2.43% | 135.00K |
| iShares Russell 2000 ETF | 2.14M | 1.94% | 1.05K |
| Vanguard US Total Market Shares ETF | 2.02M | 1.86% | - |
| Bridge Builder Small/Mid Cap Growth | 1.88M | 1.71% | 278.28K |
| CREF Stock R1 | 1.28M | 1.18% | - |
| Vanguard Institutional Extnd Mkt Idx Tr | 1.13M | 1.02% | 2.06K |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| May 21, 2025 | Winchell Stephen | Chief Innovation Officer | Sell | $57.17K |
| May 21, 2025 | Sternweis Thomas | SVP, Enterprise Dev. & Strat. | Sell | $27.33K |
| May 21, 2025 | Vernon Carla | Chief Executive Officer | Sell | $526.41K |
| May 21, 2025 | Loretta David | Chief Financial Officer | Sell | $182.95K |
| May 21, 2025 | Sheehey Brendan | General Counsel | Sell | $63.93K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2025 Q2 | - | 8 |
| 2025 Q1 | - | 10 |
| 2024 Q4 | - | 16 |
| 2024 Q3 | - | 9 |
| 2024 Q2 | - | 8 |
HNST Ownership FAQ
Try Tickergate Pro Free
Customize Everything. 100% Flexibility. Fast and Easy to Use (No code or Excel Needed)
Customize your own personal stocks lists, views and charts
Choose from hundreds of fields, up to 15 years of history
Conduct deep comparison analysis
Discover trending investment themes
Find your next best investment
Research stocks using tools