Honest Ownership | Who Owns Honest?
Honest Ownership Summary
Honest is owned by 24.76% institutional investors, 12.71% insiders, and 62.53% retail investors. Portolan capital management is the largest institutional shareholder, holding 6.24% of HNST shares. Strategic Advisers Small-Mid Cap is the top mutual fund, with 4.24% of its assets in Honest shares.
HNST Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Honest | 24.76% | 12.71% | 62.53% |
| Sector | Consumer Cyclical Stocks | 33.14% | 14.17% | 52.68% |
| Industry | Specialty Retail Stocks | 23.75% | 12.36% | 63.89% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Portolan capital management | 6.93M | 6.24% | $25.50M |
| Blackrock funding, inc. /de | 6.56M | 5.87% | $16.94M |
| Vanguard group | 6.37M | 5.70% | $16.45M |
| Blackrock | 4.98M | 5.17% | $14.53M |
| Arrowmark colorado | 3.00M | 2.70% | $11.04M |
| D. e. shaw | 2.40M | 2.38% | $16.62M |
| Victory capital management | 2.33M | 2.10% | $8.58M |
| Geode capital management | 2.32M | 2.08% | $6.00M |
| Nuveen asset management | 2.05M | 2.03% | $14.18M |
| Millennium management | 1.94M | 1.77% | $9.10M |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Portolan capital management | 6.93M | 1.38% | $25.50M |
| Green alpha advisors | 301.58K | 0.71% | $778.07K |
| Mainstream capital management | 236.06K | 0.40% | $609.04K |
| Echo wealth management | 178.76K | 0.27% | $461.20K |
| Ajovista | 25.96K | 0.22% | $75.80K |
| Arrowmark colorado | 3.00M | 0.20% | $11.04M |
| Entrypoint capital | 136.81K | 0.14% | $352.97K |
| Nebula research & development | 118.07K | 0.05% | $600.99K |
| Crawford fund management | 61.00K | 0.04% | $178.12K |
| Caitong asset management | 6.33K | 0.04% | $16.34K |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Blackrock | 4.98M | 0.00% | 3.92M |
| D. e. shaw | 2.40M | 0.01% | 2.05M |
| Vanguard group | 6.37M | 0.00% | 1.06M |
| Nuveen asset management | 2.05M | 0.00% | 1.04M |
| Portolan capital management | 6.93M | 1.38% | 710.65K |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Catterton management company | - | - | -9.35M |
| Divisadero street capital management, lp | - | - | -2.83M |
| Renaissance | 628.60K | 0.00% | -1.50M |
| Victory capital management | 2.33M | 0.01% | -1.08M |
| Qube research | 278.07K | 0.00% | -955.91K |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| State of wisconsin investment board | 97.30K | 0.00% | 97.30K | $358.05K |
| Vise | 54.69K | 0.00% | 54.69K | $141.11K |
| Root financial partners | 54.40K | 0.01% | 54.40K | $140.35K |
| Hrt financial lp | 48.65K | 0.00% | 48.65K | $125.00K |
| Counterpoint mutual funds | 45.23K | 0.04% | 45.23K | $313.46K |
Sold Out
| Holder | Change |
|---|---|
| Heritage wealth advisors | -3.00 |
| New wave wealth advisors | -50.00 |
| Wr wealth planners | -55.00 |
| Advisornet financial | -60.00 |
| Fifth third bancorp | -64.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Dec 31, 2025 | 88 | -43.23% | 27,687,324 | -46.24% | 24 | 1.15% | 46 | -39.47% | 25 | -52.83% |
| Sep 30, 2025 | 147 | -11.98% | 51,393,157 | -6.22% | 46 | 1.90% | 71 | -28.28% | 52 | 13.04% |
| Jun 30, 2025 | 176 | -3.30% | 62,253,832 | -5.79% | 56 | 1.54% | 100 | 14.94% | 51 | -27.14% |
| Mar 31, 2025 | 6 | -96.92% | 3,073,283 | -95.21% | 2 | 0.07% | 3 | -97.81% | 2 | -94.59% |
| Dec 31, 2024 | 120 | -19.46% | 37,415,202 | -37.54% | 37 | 1.05% | 86 | -8.51% | 21 | -30.00% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Strategic Advisers Small-Mid Cap | 4.25M | 4.24% | 318.23K |
| Strategic Advisers U.S. Total Stock{mg} | 3.77M | 3.77% | -177.50K |
| Vanguard Total Stock Mkt Idx Inv | 2.99M | 2.66% | 172.20K |
| Strategic Advisers U.S. Total Stock | 2.86M | 2.54% | -392.55K |
| Meridian Contrarian Legacy | 2.55M | 2.27% | -451.00K |
| iShares Russell 2000 ETF | 2.25M | 2.00% | 583.51K |
| Vanguard US Total Market Shares ETF | 2.02M | 1.86% | - |
| Bridge Builder Small/Mid Cap Growth | 1.38M | 1.24% | -347.48K |
| CREF Stock R1 | 1.28M | 1.18% | - |
| Vanguard Consumer Staples ETF | 1.15M | 1.02% | -6.43K |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Mar 09, 2026 | von Kunssberg Etienne | SVP, Supply Chain | Sell | $45.66K |
| Mar 05, 2026 | Ball Dorria L. | Chief People Officer | Sell | $43.03K |
| Mar 05, 2026 | Mayle Jonathan | SVP, Customer Sales | Sell | $36.27K |
| Mar 05, 2026 | Sheehey Brendan | General Counsel | Sell | $64.28K |
| Mar 05, 2026 | Sternweis Thomas | SVP, Enterprise Dev. & Strat. | Sell | $42.37K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2026 Q1 | - | 9 |
| 2025 Q4 | - | 8 |
| 2025 Q3 | - | 9 |
| 2025 Q2 | - | 8 |
| 2025 Q1 | - | 10 |
HNST Ownership FAQ
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