MediaAlpha Ownership | Who Owns MediaAlpha?


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MediaAlpha Ownership Summary


MediaAlpha is owned by 87.56% institutional investors, 43.21% insiders. White mountains insurance group is the largest institutional shareholder, holding 31.97% of MAX shares. JPM US Small Cap Value-Composite is the top mutual fund, with 2.60% of its assets in MediaAlpha shares.

MAX Ownership Benchmark


TypeName% Inst% Insiders% Retail
StockMediaAlpha87.56%43.21%-30.78%
SectorCommunication Services Stocks 42.30%18.30%39.40%
IndustryInternet Content & Information Stocks 43.13%20.98%35.89%

Institutional Shareholders


Top Institutional Shareholders by Total Shares

HolderShares% HoldingValue
White mountains insurance group17.86M31.97%$224.46M
Blackrock funding, inc. /de3.39M6.07%$42.64M
Clearline capital lp2.71M4.86%$34.11M
Vanguard group2.57M4.54%$33.29M
Jpmorgan chase1.88M3.37%$23.29M
Broad bay capital management, lp1.47M2.62%$16.71M
Vanguard capital management1.28M2.29%$16.04M
Geode capital management1.07M1.91%$13.43M
Divisadero street capital management, lp1.02M1.83%$12.82M
Jacobs levy equity management971.23K1.74%$12.21M

Top Institutional Shareholders by % of Total Assets

HolderShares% AssetsValue
White mountains insurance group17.86M57.03%$224.46M
Jacobs asset management919.76K7.27%$11.56M
Triad investment management368.73K5.11%$4.63M
Evr research lp440.00K2.73%$5.53M
Broad bay capital management, lp1.47M2.07%$16.71M
Clearline capital lp2.71M2.04%$34.11M
Speece thorson capital group489.10K1.31%$6.15M
Corton capital16.76K0.47%$190.73K
Shay capital570.00K0.46%$7.16M
Divisadero street capital management, lp1.02M0.29%$12.82M

Top Buyers

HolderShares% AssetsChange
Divisadero street capital management, lp1.02M0.29%933.08K
Evr research lp440.00K2.73%440.00K
Lazard asset management389.81K0.01%389.81K
Citadel advisors589.70K0.00%360.37K
Norges bank281.90K0.00%281.90K

Top Sellers

HolderShares% AssetsChange
Timessquare capital management---1.37M
Broad bay capital management, lp1.47M2.07%-1.03M
Driehaus capital management---960.76K
J. goldman & co lp598.07K0.19%-584.60K
Nuveen asset management587.63K0.00%-551.64K

New Positions

HolderShares% AssetsChangeValue
Evr research lp440.00K2.73%440.00K$5.53M
Norges bank281.90K0.00%281.90K$3.18M
Sixth street partners management company259.22K0.00%259.22K$3.26M
Stifel financial126.17K0.00%126.17K$1.59M
Walleye capital80.31K0.00%80.31K$1.01M

Sold Out

HolderChange
National bank of canada /fi/-1.00
American capital advisory-4.00
Capital performance advisors llp-6.00
Aquatic capital management-9.00
Clearstead advisors-15.00

Institutional Ownership Trends


DateHoldingsChange %SharesChange %OwnershipChange %Increased PositionChange %Decreased PositionChange %
Jun 30, 2026159-5.92%48,901,2240.87%871.18%71-22.83%6516.07%
Mar 31, 202658-66.47%5,812,210-87.83%100.15%34-68.81%15-69.39%
Dec 31, 202533-79.63%3,261,197-93.19%50.08%23-75.00%6-87.50%
Sep 30, 202546-69.74%5,277,999-89.06%90.13%24-75.26%14-68.18%
Jun 30, 20251510.67%48,242,65964.41%853.09%9525.00%45-6.25%

Top Mutual Funds Shareholders


HolderShares% HoldingChange
JPM US Small Cap Value-Composite1.40M2.60%84.70K
JPMorgan Small Cap Blend A1.40M2.29%-28.79K
Vanguard US Total Market Shares ETF947.01K1.71%-
Vanguard Total Stock Mkt Idx Inv882.70K1.63%-192.00K
Vanguard Morn Total Stk Mkt Idx Investor882.70K1.44%-192.00K
iShares Russell 2000 ETF801.60K1.31%-14.21K
Empower Small Cap Growth/TimesSquare SP580.00K1.04%183.96K
Small Cap Growth / TimesSquare Fund SP580.00K1.04%183.96K
Invesco Dorsey Wright Technology MomtETF483.90K0.88%-
RS Small Cap Value Comp482.37K0.86%-

Recent Insider Transactions


DateNameRoleActivityValue
Aug 17, 2026Cramer Keith Chief Revenue OfficerSell$165.92K
Aug 14, 2026Yeh Kuanling Amy Chief Technology OfficerSell$162.62K
Aug 10, 2026Nonko Eugene-Sell$43.67K
Aug 11, 2026Nonko Eugene-Sell$108.61K
Aug 10, 2026Nonko Eugene-Sell$111.33K

Insider Transactions Trends


DateBuySell
2026 Q3-52
2026 Q2-51
2026 Q1-90
2025 Q4-70
2025 Q314

MAX Ownership FAQ


Who Owns MediaAlpha?

MediaAlpha shareholders are primarily institutional investors at 87.56%, followed by 43.21% insiders and -30.77% retail investors. The average institutional ownership in MediaAlpha's industry, Internet Content & Information Stocks , is 43.13%, which MediaAlpha exceeds.

Who owns the most shares of MediaAlpha?

MediaAlpha’s largest shareholders are White mountains insurance group (17.86M shares, 31.97%), Blackrock funding, inc. /de (3.39M shares, 6.07%), and Clearline capital lp (2.71M shares, 4.86%). Together, they hold 42.91% of MediaAlpha’s total shares outstanding.

Does Blackrock own MediaAlpha?

BlackRock is not among the top 10 institutional shareholders of MediaAlpha.

Who is MediaAlpha’s biggest shareholder by percentage of total assets invested?

White mountains insurance group is MediaAlpha’s biggest shareholder by percentage of total assets invested, with 57.03% of its assets in 17.86M MediaAlpha shares, valued at 224.46M$.

Who is the top mutual fund holder of MediaAlpha shares?

JPM US Small Cap Value-Composite is the top mutual fund holder of MediaAlpha shares, with 2.60% of its total shares outstanding invested in 1.4M MediaAlpha shares.

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