MediaAlpha Ownership | Who Owns MediaAlpha?


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MediaAlpha Ownership Summary


MediaAlpha is owned by 85.93% institutional investors, 40.78% insiders. White mountains insurance group is the largest institutional shareholder, holding 31.81% of MAX shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 1.71% of its assets in MediaAlpha shares.

MAX Ownership Benchmark


TypeName% Inst% Insiders% Retail
StockMediaAlpha85.93%40.78%-26.71%
SectorCommunication Services Stocks 46.53%15.90%37.58%
IndustryInternet Content & Information Stocks 51.39%16.47%32.13%

Institutional Shareholders


Top Institutional Shareholders by Total Shares

HolderShares% HoldingValue
White mountains insurance group17.86M31.81%$195.53M
Blackrock funding, inc. /de4.00M7.13%$43.84M
Vanguard group3.62M6.60%$40.91M
Broad bay capital management, lp2.50M4.45%$27.36M
Clearline capital lp1.43M2.54%$15.61M
Goldman sachs group804.93K1.47%$9.09M
Millennium management781.35K1.42%$8.82M
Jacobs asset management798.67K1.42%$8.75M
Geode capital management698.70K1.27%$7.89M
Shay capital670.00K1.19%$7.34M

Top Institutional Shareholders by % of Total Assets

HolderShares% AssetsValue
White mountains insurance group17.86M100.00%$195.53M
Jacobs asset management798.67K4.98%$8.75M
Broad bay capital management, lp2.50M3.22%$27.36M
Shay capital670.00K0.84%$7.34M
Clearline capital lp1.43M0.58%$15.61M
Jackson creek investment advisors164.06K0.48%$1.80M
Corton capital18.86K0.24%$206.57K
Alpha dna investment management41.54K0.18%$469.02K
Stoneridge investment partners21.36K0.18%$234.00K
Semanteon capital management, lp10.03K0.17%$109.77K

Top Buyers

HolderShares% AssetsChange
Aqr capital management472.21K0.01%401.81K
Ubs group416.13K0.00%397.02K
Jacobs asset management798.67K4.98%390.25K
Lazard asset management389.81K0.01%389.81K
Millennium management781.35K0.00%372.31K

Top Sellers

HolderShares% AssetsChange
Timessquare capital management---1.37M
Clearline capital lp1.43M0.58%-1.23M
Driehaus capital management---960.76K
Nuveen asset management587.63K0.00%-551.64K
Invesco---551.49K

New Positions

HolderShares% AssetsChangeValue
Norges bank281.90K0.00%281.90K$3.18M
Allianz asset management gmbh166.44K0.00%166.44K$1.88M
Divisadero street capital management, lp86.91K0.06%86.91K$951.63K
Amundi57.54K0.00%57.54K$598.38K
Blair william & co/il53.07K0.00%53.07K$599.12K

Sold Out

HolderChange
National bank of canada /fi/-1.00
Capital performance advisors llp-6.00
Aquatic capital management-9.00
Nisa investment advisors-15.00
Smartleaf asset management-44.00

Institutional Ownership Trends


DateHoldingsChange %SharesChange %OwnershipChange %Increased PositionChange %Decreased PositionChange %
Jun 30, 20251510.67%48,242,65964.41%853.09%9525.00%45-6.25%
Mar 31, 2025151-9.04%47,203,854-1.61%841.11%73-29.13%5115.91%
Dec 31, 20241655.10%47,951,154-1.84%871.10%1016.32%4515.38%
Sep 30, 20241561.96%48,847,573-2.61%880.83%95-14.41%3934.48%
Jun 30, 202415322.40%50,158,10612.78%1031.15%11142.31%29-9.38%

Top Mutual Funds Shareholders


HolderShares% HoldingChange
Vanguard US Total Market Shares ETF947.01K1.71%-
Vanguard Total Stock Mkt Idx Inv947.91K1.68%-91.65K
iShares Russell 2000 ETF797.07K1.41%-15.12K
Empower Small Cap Growth/TimesSquare SP580.00K1.04%183.96K
Small Cap Growth / TimesSquare Fund SP580.00K1.04%183.96K
Invesco Dorsey Wright Technology MomtETF483.90K0.88%-
Janus Henderson Small/Md Cp Gr Alpha ETF473.54K0.85%-
BlackRock Advantage Small Cap Core Instl420.51K0.75%-
Vanguard Institutional Extnd Mkt Idx Tr351.05K0.62%-167.17K
Vanguard Small Cap Index339.08K0.60%-2.22K

Recent Insider Transactions


DateNameRoleActivityValue
Aug 15, 2025Yeh Kuanling Amy Chief Technology OfficerSell$61.17K
Aug 12, 2025VRABECK KATHY P-Buy$297.58K
Aug 11, 2025Cramer Keith Chief Revenue OfficerSell$47.66K
Aug 12, 2025Cramer Keith Chief Revenue OfficerSell$194.60K
Aug 08, 2025Cramer Keith Chief Revenue OfficerSell$55.58K

Insider Transactions Trends


DateBuySell
2025 Q313
2025 Q2--
2025 Q1--
2024 Q4-2
2024 Q3--

MAX Ownership FAQ


Who Owns MediaAlpha?

MediaAlpha shareholders are primarily institutional investors at 85.93%, followed by 40.78% insiders and -26.71% retail investors. The average institutional ownership in MediaAlpha's industry, Internet Content & Information Stocks , is 51.39%, which MediaAlpha exceeds.

Who owns the most shares of MediaAlpha?

MediaAlpha’s largest shareholders are White mountains insurance group (17.86M shares, 31.81%), Blackrock funding, inc. /de (4M shares, 7.13%), and Vanguard group (3.62M shares, 6.60%). Together, they hold 45.54% of MediaAlpha’s total shares outstanding.

Does Blackrock own MediaAlpha?

BlackRock is not among the top 10 institutional shareholders of MediaAlpha.

Who is MediaAlpha’s biggest shareholder by percentage of total assets invested?

White mountains insurance group is MediaAlpha’s biggest shareholder by percentage of total assets invested, with 100.00% of its assets in 17.86M MediaAlpha shares, valued at 195.53M$.

Who is the top mutual fund holder of MediaAlpha shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of MediaAlpha shares, with 1.71% of its total shares outstanding invested in 947.01K MediaAlpha shares.

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