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ServiceNow Ownership | Who Owns ServiceNow?

OverviewForecastRevenueFinancialsChartTranscripts

ServiceNow Ownership Summary

ServiceNow is owned by 86.22% institutional investors, 0.19% insiders, and 13.60% retail investors. Vanguard group is the largest institutional shareholder, holding 9.31% of NOW shares. Vanguard Total Stock Mkt Idx Inv is the top mutual fund, with 3.19% of its assets in ServiceNow shares.

NOW Ownership Benchmark

TypeName% Inst% Insiders% Retail
StockServiceNow86.22%0.19%13.60%
SectorTechnology Stocks 38.48%12.71%48.82%
IdeaArtificial Intelligence Stocks List41.11%4.97%53.92%
IdeaSaaS Stocks List49.09%6.54%44.38%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

HolderShares% HoldingValue
Vanguard group19.20M9.31%$20.35B
Blackrock funding, inc. /de18.25M8.85%$19.35B
Blackrock17.06M8.32%$13.42B
State street8.85M4.32%$6.96B
Price t rowe associates inc /md/7.96M3.86%$8.43B
Morgan stanley6.91M3.37%$5.43B
Jpmorgan chase6.40M3.11%$6.79B
Fmr5.88M2.85%$6.23B
Geode capital management4.31M2.09%$4.56B
Wellington management group llp2.96M1.43%$3.13B

Top Institutional Shareholders by % of Total Assets

HolderShares% AssetsValue
Atomvest19.90K29.31%$21.10M
Scge management988.00K19.36%$1.05B
Kps global asset management uk89.50K19.21%$94.88M
Praesidium investment management company84.15K14.96%$89.21M
Hyperion asset management313.68K10.18%$246.76M
Cdam (uk)60.30K9.59%$63.93M
Barrier capital management11.04K9.44%$11.71M
Clio asset management12.03K9.41%$12.76M
Ithaka group43.60K8.52%$46.22M
Palo ds manager17.04K8.45%$18.06B

Top Buyers

HolderShares% AssetsChange
Norges bank2.46M0.34%2.46M
Blackrock funding, inc. /de18.25M0.39%1.16M
Blackrock17.06M0.30%914.18K
Proficio capital partners666.82K0.05%666.38K
Alphinity investment management pty643.76K3.71%643.76K

Top Sellers

HolderShares% AssetsChange
Edgewood management1.06M3.22%-1.32M
International assets investment management1.34K0.12%-1.18M
Gqg partners---1.16M
Capital investors2.45M0.49%-895.64K
Polen capital management1.63M4.68%-589.15K

New Positions

HolderShares% AssetsChangeValue
Norges bank2.46M0.34%2.46M$2.60B
Alphinity investment management pty643.76K3.71%643.76K$682.47M
Raymond james financial371.53K0.15%371.53K$393.87M
Empirical asset management206.22K0.21%206.22K$624.57K
Holocene advisors, lp177.00K0.60%177.00K$187.64M

Sold Out

HolderChange
Piscataqua savings bank-1.00
Delos wealth advisors-1.00
Bangor savings bank-1.00
Claris advisors, llc / mo /-1.00
Atwood & palmer-1.00

Institutional Ownership Trends

DateHoldingsChange %SharesChange %OwnershipChange %Increased PositionChange %Decreased PositionChange %
Mar 31, 20252,207-4.71%178,312,100-2.50%861.09%1,105-6.04%753-2.46%
Dec 31, 20242,22310.93%182,158,7370.89%881.15%1,12014.99%7406.47%
Sep 30, 20241,9812.54%185,134,7132.74%891.17%965-5.21%68516.50%
Jun 30, 20241,9101.33%180,098,7521.61%871.16%1,0056.01%582-7.32%
Mar 31, 20241,8854.26%177,240,969-0.84%861.13%9480.96%6285.72%

Top Mutual Funds Shareholders

HolderShares% HoldingChange
Vanguard Total Stock Mkt Idx Inv6.61M3.19%99.43K
Vanguard US Total Market Shares ETF6.53M3.15%37.79K
Vanguard Institutional 500 Index Trust5.82M2.81%93.46K
Fidelity 500 Index2.58M1.25%4.46K
SPDR® S&P 500 ETF2.56M1.24%-37.51K
SPDR® S&P 500® ETF Trust2.50M1.21%-13.07K
SPDR® S&P 500® ETF2.47M1.19%9.32K
iShares Core S&P 500 ETF2.39M1.15%-1.10K
Vanguard Growth Index Investor2.17M1.05%20.11K
JPMorgan Large Cap Growth I2.14M1.04%-

Recent Insider Transactions

DateNameRoleActivityValue
Jun 03, 2025McBride Kevin Thomas Principal Accounting OfficerSell$283.31K
May 30, 2025McDermott William R Chairman & CEOSell$265.26K
May 30, 2025McDermott William R Chairman & CEOSell$424.41K
May 30, 2025McDermott William R Chairman & CEOSell$40.27K
May 30, 2025McDermott William R Chairman & CEOSell$612.40K

Insider Transactions Trends

DateBuySell
2025 Q2-28
2025 Q1-67
2024 Q4-33
2024 Q3-16
2024 Q2-9

NOW Ownership FAQ

Who owns the most shares of ServiceNow?

ServiceNow’s largest shareholders are Vanguard group (19.2M shares, 9.31%), Blackrock funding, inc. /de (18.25M shares, 8.85%), and Blackrock (17.06M shares, 8.32%). Together, they hold 26.48% of ServiceNow’s total shares outstanding.

Does Blackrock own ServiceNow?

Yes, BlackRock owns 8.32% of ServiceNow, totaling 17.06M shares as of Jun 2024. This represents 0.30% of BlackRock's total assets, with a market value of 13.42B$. In the last quarter, BlackRock increased its holdings by 914.18K shares, a 5.66% change.

Who is ServiceNow’s biggest shareholder by percentage of total assets invested?

Atomvest is ServiceNow’s biggest shareholder by percentage of total assets invested, with 29.31% of its assets in 19.9K ServiceNow shares, valued at 21.1M$.

Who is the top mutual fund holder of ServiceNow shares?

Vanguard Total Stock Mkt Idx Inv is the top mutual fund holder of ServiceNow shares, with 3.19% of its total shares outstanding invested in 6.61M ServiceNow shares.

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