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ServiceNow Ownership | Who Owns ServiceNow?

OverviewForecastRevenueFinancialsChartTranscripts

ServiceNow Ownership Summary

ServiceNow is owned by 68.52% institutional investors, 0.16% insiders, and 31.32% retail investors. Vanguard group is the largest institutional shareholder, holding 9.81% of NOW shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 3.15% of its assets in ServiceNow shares.

NOW Ownership Benchmark

TypeName% Inst% Insiders% Retail
StockServiceNow68.52%0.16%31.32%
SectorTechnology Stocks 35.32%13.08%51.60%
IdeaArtificial Intelligence Stocks List41.49%5.15%53.35%
IdeaSaaS Stocks List48.24%6.71%45.05%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

HolderShares% HoldingValue
Vanguard group101.96M9.81%$15.62B
Blackrock funding, inc. /de95.33M9.17%$14.60B
Blackrock17.06M8.32%$13.42B
State street9.45M4.56%$8.70B
Jpmorgan chase37.86M3.65%$5.80B
Price t rowe associates inc /md/6.88M3.32%$6.33B
Geode capital management23.51M2.26%$3.59B
Morgan stanley22.73M2.19%$3.48B
Fmr3.49M1.69%$3.21B
Ubs asset management americas14.00M1.35%$2.15B

Top Institutional Shareholders by % of Total Assets

HolderShares% AssetsValue
Atomvest19.90K29.31%$21.10M
Pathway capital management, lp12.76K25.08%$1.95M
Praesidium investment management company67.27K12.07%$61.90M
Kps global asset management uk89.50K10.44%$82.37M
Visualize group lp25.61K7.90%$23.57M
Stockbridge partners419.80K7.47%$386.33M
Hyperion asset management281.64K7.23%$259.19M
1623 capital15.10K6.86%$11.88M
Accuvest global advisors56.95K6.43%$8.72M
Clio asset management53.30K6.34%$8.17M

Top Buyers

HolderShares% AssetsChange
Vanguard group101.96M0.23%81.75M
Blackrock funding, inc. /de95.33M0.25%76.14M
Jpmorgan chase37.86M0.36%29.95M
Geode capital management23.51M0.22%18.85M
Morgan stanley22.73M0.21%17.51M

Top Sellers

HolderShares% AssetsChange
Fmr3.49M0.17%-1.07M
Price t rowe associates inc /md/6.88M0.68%-486.95K
Invesco1.31M0.19%-461.72K
Daiwa securities group234.47K0.11%-443.94K
Coatue management---369.34K

New Positions

HolderShares% AssetsChangeValue
Norges bank13.19M0.22%13.19M$2.02B
Renaissance1.33M0.32%1.33M$204.05M
Hrt financial lp803.47K0.39%803.47K$123.08M
Alecta tjanstepension omsesidigt750.00K0.51%750.00K$114.86M
Lombard odier asset management (europe)628.65K0.94%628.65K$18.60M

Sold Out

HolderChange
Atwood & palmer-1.00
Westend capital management-1.00
Perritt capital management-1.00
Claris advisors, llc / mo /-1.00
Horizon financial services-2.00

Institutional Ownership Trends

DateHoldingsChange %SharesChange %OwnershipChange %Increased PositionChange %Decreased PositionChange %
Dec 31, 20251,982-15.12%711,965,577297.74%680.92%1,89857.25%23-96.92%
Sep 30, 20252,234-6.17%177,318,413-2.39%851.11%1,159-9.74%711-3.53%
Jun 30, 20252,3535.09%181,587,9931.10%871.16%1,26613.24%728-5.33%
Mar 31, 20252,207-4.71%178,312,100-2.50%861.09%1,105-6.04%753-2.46%
Dec 31, 20242,22310.93%182,158,7370.89%881.15%1,12014.99%7406.47%

Top Mutual Funds Shareholders

HolderShares% HoldingChange
Vanguard US Total Market Shares ETF6.53M3.15%37.79K
Vanguard Total Stock Mkt Idx Inv32.66M3.12%69.43K
Vanguard 500 Index Investor26.43M2.53%165.03K
iShares Core S&P 500 ETF13.21M1.26%2.56M
Fidelity 500 Index13.12M1.25%-14.74K
SPDR® S&P 500 ETF2.56M1.24%-37.51K
SPDR® S&P 500® ETF Trust2.50M1.21%-13.07K
SPDR® S&P 500® ETF2.50M1.20%30.87K
State Street® SPDR® S&P 500® ETF12.26M1.17%-21.78K
Vanguard Growth Index Investor11.28M1.08%69.06K

Recent Insider Transactions

DateNameRoleActivityValue
Feb 27, 2026McDermott William R Chairman & CEOBuy$3.00M
Feb 27, 2026McDermott William R Chairman & CEOBuy$529.80
Feb 23, 2026Fipps Paul President, Global Customer OpsSell$376.14K
Feb 18, 2026Fipps Paul President, Global Customer OpsSell$1.02M
Feb 13, 2026McBride Kevin Thomas Principal Accounting OfficerSell$147.99K

Insider Transactions Trends

DateBuySell
2026 Q1-4
2025 Q4-15
2025 Q3-42
2025 Q2-28
2025 Q1-67

NOW Ownership FAQ

Who owns the most shares of ServiceNow?

ServiceNow’s largest shareholders are Vanguard group (101.96M shares, 9.81%), Blackrock funding, inc. /de (95.33M shares, 9.17%), and Blackrock (17.06M shares, 8.32%). Together, they hold 27.31% of ServiceNow’s total shares outstanding.

Does Blackrock own ServiceNow?

Yes, BlackRock owns 8.32% of ServiceNow, totaling 17.06M shares as of Jun 2024. This represents 0.30% of BlackRock's total assets, with a market value of 13.42B$. In the last quarter, BlackRock increased its holdings by 914.18K shares, a 5.66% change.

Who is ServiceNow’s biggest shareholder by percentage of total assets invested?

Atomvest is ServiceNow’s biggest shareholder by percentage of total assets invested, with 29.31% of its assets in 19.9K ServiceNow shares, valued at 21.1M$.

Who is the top mutual fund holder of ServiceNow shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of ServiceNow shares, with 3.15% of its total shares outstanding invested in 6.53M ServiceNow shares.

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