ServiceNow Ownership | Who Owns ServiceNow?

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ServiceNow Ownership Summary

ServiceNow is owned by 82.14% institutional investors, 0.17% insiders, and 17.68% retail investors. Vanguard group is the largest institutional shareholder, holding 9.81% of NOW shares. Vanguard MStar Total Stk Mkt Idx Invest is the top mutual fund, with 3.18% of its assets in ServiceNow shares.

NOW Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	ServiceNow	82.14%	0.17%	17.68%
Sector	Technology Stocks	53.83%	15.00%	31.18%
Idea	Artificial Intelligence Stocks List	72.81%	4.61%	22.58%
Idea	SaaS Stocks List	75.65%	6.55%	17.79%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	101.96M	9.81%	$15.62B
Blackrock funding, inc. /de	96.06M	9.28%	$9.54B
Blackrock	17.06M	8.32%	$13.42B
Vanguard capital management	67.35M	6.51%	$6.69B
State street	49.04M	4.74%	$4.87B
Morgan stanley	26.63M	2.57%	$2.64B
Geode capital management	24.27M	2.35%	$2.41B
Ubs asset management americas	16.64M	1.61%	$1.65B
Price t rowe associates inc /md/	16.07M	1.55%	$1.60B
Jpmorgan chase	13.95M	1.35%	$1.39B

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Bain capital venture investors	1.14M	85.56%	$113.66M
Atomvest	19.90K	29.31%	$21.10M
Lakehouse capital pty	124.34K	13.65%	$12.34M
Kps global asset management uk	775.00K	12.41%	$76.94M
Cdam (uk)	395.46K	10.13%	$39.26M
Praesidium investment management company	196.54K	9.10%	$19.51M
Standard investments	1.44M	7.38%	$142.47M
1623 capital	15.10K	6.86%	$11.88M
Rgm capital	157.09K	6.09%	$144.57M
Grace & mercy foundation	246.00K	6.08%	$24.42M

Top Buyers

Holder	Shares	% Assets	Change
Vanguard group	101.96M	0.23%	81.75M
Norges bank	12.46M	0.12%	12.46M
Sixth street partners management company	8.08M	0.11%	8.08M
Sg americas securities	5.74M	0.32%	5.06M
National bank of canada /fi/	6.23M	0.44%	3.87M

Top Sellers

Holder	Shares	% Assets	Change
Price t rowe associates inc /md/	16.07M	0.16%	-18.04M
Jpmorgan chase	13.95M	0.08%	-17.05M
Wellington management group llp	586.65K	0.01%	-4.91M
Two sigma investments, lp	102.22K	0.01%	-4.53M
Edgewood management	6.19K	0.01%	-4.22M

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	12.46M	0.12%	12.46M	$1.24B
Sixth street partners management company	8.08M	0.11%	8.08M	$802.24M
Polar capital	1.69M	0.40%	1.69M	$168.24M
Susquehanna advisors group	1.29M	2.23%	1.29M	$128.10M
Artisan partners limited partnership	1.23M	0.19%	1.23M	$122.29M

Sold Out

Holder	Change
Curio wealth	-1.00
Perritt capital management	-1.00
Claris advisors, llc / mo /	-1.00
Westend capital management	-1.00
Ruedi wealth management	-2.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Jun 30, 2026	2,392	2.71%	850,294,507	-1.56%	82	1.18%	1,269	-4.37%	795	6.28%
Mar 31, 2026	2,273	-5.45%	839,431,863	-7.32%	80	1.06%	1,295	-42.85%	728	1867.57%
Dec 31, 2025	1,982	-15.12%	711,965,577	297.74%	68	0.92%	1,898	57.25%	23	-96.92%
Sep 30, 2025	2,234	-6.17%	177,318,413	-2.39%	85	1.11%	1,159	-9.74%	711	-3.53%
Jun 30, 2025	2,353	5.09%	181,587,993	1.10%	87	1.16%	1,266	13.24%	728	-5.33%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard MStar Total Stk Mkt Idx Invest	32.83M	3.18%	93.70K
Vanguard Total Stock Mkt Idx Inv	32.74M	3.17%	-557.45K
Vanguard Morn Total Stk Mkt Idx Investor	32.74M	3.17%	-557.45K
Vanguard US Total Market Shares ETF	6.53M	3.15%	37.79K
Vanguard 500 Index Investor	27.07M	2.62%	284.35K
iShares Core S&P 500 ETF	13.91M	1.35%	22.16K
Fidelity 500 Index	13.23M	1.28%	-155.75K
SPDR® S&P 500 ETF	2.56M	1.24%	-37.51K
State Street® SPDR® S&P 500® ETF	12.73M	1.23%	10.76K
SPDR® S&P 500® ETF Trust	2.50M	1.21%	-13.07K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Aug 31, 2026	Fipps Paul	President, Global Customer Ops	Sell	$300.78K
Aug 28, 2026	Canney Jacqueline P	Chief People & AI Enblmt. Off.	Sell	$1.08M
Aug 27, 2026	Chamberlain Paul Edward	-	Sell	$365.85K
Aug 13, 2026	Chamberlain Paul Edward	-	Sell	$188.40K
May 28, 2026	Briggs Teresa	-	Sell	$173.38K

Insider Transactions Trends

Date	Buy	Sell
2026 Q3	-	4
2026 Q2	-	6
2026 Q1	2	4
2025 Q4	-	15
2025 Q3	-	42

NOW Ownership FAQ

Who owns the most shares of ServiceNow?

ServiceNow’s largest shareholders are Vanguard group (101.96M shares, 9.81%), Blackrock funding, inc. /de (96.06M shares, 9.28%), and Blackrock (17.06M shares, 8.32%). Together, they hold 27.41% of ServiceNow’s total shares outstanding.

Does Blackrock own ServiceNow?

Yes, BlackRock owns 8.32% of ServiceNow, totaling 17.06M shares as of Jun 2024. This represents 0.30% of BlackRock's total assets, with a market value of 13.42B$. In the last quarter, BlackRock increased its holdings by 914.18K shares, a 5.66% change.

Who is ServiceNow’s biggest shareholder by percentage of total assets invested?

Bain capital venture investors is ServiceNow’s biggest shareholder by percentage of total assets invested, with 85.56% of its assets in 1.14M ServiceNow shares, valued at 113.66M$.

Who is the top mutual fund holder of ServiceNow shares?

Vanguard MStar Total Stk Mkt Idx Invest is the top mutual fund holder of ServiceNow shares, with 3.18% of its total shares outstanding invested in 32.83M ServiceNow shares.

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