ServiceNow Ownership | Who Owns ServiceNow?

Overview Forecast RevenueFinancials Chart Transcripts

ServiceNow Ownership Summary

ServiceNow is owned by 87.65% institutional investors, 0.20% insiders, and 12.15% retail investors. Vanguard group is the largest institutional shareholder, holding 9.31% of NOW shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 3.15% of its assets in ServiceNow shares.

NOW Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	ServiceNow	87.65%	0.20%	12.15%
Sector	Technology Stocks	125.84%	12.52%	-38.36%
Idea	Artificial Intelligence Stocks List	690.10%	4.71%	-594.81%
Idea	SaaS Stocks List	73.64%	6.57%	19.79%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	19.20M	9.31%	$20.35B
Blackrock funding, inc. /de	18.49M	8.93%	$19.01B
Blackrock	17.06M	8.32%	$13.42B
State street	8.85M	4.32%	$6.96B
Price t rowe associates inc /md/	7.96M	3.86%	$8.43B
Morgan stanley	6.91M	3.37%	$5.43B
Jpmorgan chase	6.40M	3.11%	$6.79B
Fmr	5.88M	2.85%	$6.23B
Geode capital management	4.31M	2.09%	$4.56B
Wellington management group llp	2.96M	1.43%	$3.13B

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Atomvest	19.90K	29.31%	$21.10M
Kps global asset management uk	89.50K	19.21%	$94.88M
Praesidium investment management company	68.41K	12.40%	$70.33M
Barrier capital management	11.04K	9.44%	$11.71M
Hyperion asset management	290.29K	9.43%	$298.44M
Anatole investment management	51.49K	9.11%	$52.93M
Clio asset management	10.88K	8.77%	$11.18M
Ithaka group	43.60K	8.52%	$46.22M
Twenty acre capital lp	8.61K	7.45%	$9.13M
Andar capital management hk	6.00K	7.21%	$6.17M

Top Buyers

Holder	Shares	% Assets	Change
Norges bank	2.46M	0.34%	2.46M
Blackrock	17.06M	0.30%	914.18K
Price t rowe associates inc /md/	7.96M	0.97%	509.47K
Bessemer group	529.99K	0.88%	416.16K
Dz bank ag deutsche zentral genossenschafts bank, frankfurt am main	1.58M	1.62%	378.13K

Top Sellers

Holder	Shares	% Assets	Change
Legal & general group	1.37M	0.38%	-400.54K
Qube research	216.10K	0.23%	-390.99K
Coatue management	-	-	-369.34K
Goldman sachs group	950.10K	0.16%	-297.34K
Farallon capital management	-	-	-295.05K

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	2.46M	0.34%	2.46M	$2.60B
Anatole investment management	51.49K	9.11%	51.49K	$52.93M
Locust wood capital advisers	44.18K	1.21%	44.18K	$45.42M
Glenmede investment management, lp	36.77K	0.19%	36.77K	$37.80M
Select equity group	36.16K	0.16%	36.16K	$37.18M

Sold Out

Holder	Change
Claris advisors, llc / mo /	-1.00
Delos wealth advisors	-1.00
Perritt capital management	-1.00
Bangor savings bank	-1.00
Atwood & palmer	-1.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Jun 30, 2025	2,353	5.09%	181,587,993	1.10%	87	1.16%	1,266	13.24%	728	-5.33%
Mar 31, 2025	2,207	-4.71%	178,312,100	-2.50%	86	1.09%	1,105	-6.04%	753	-2.46%
Dec 31, 2024	2,223	10.93%	182,158,737	0.89%	88	1.15%	1,120	14.99%	740	6.47%
Sep 30, 2024	1,981	2.54%	185,134,713	2.74%	89	1.17%	965	-5.21%	685	16.50%
Jun 30, 2024	1,910	1.33%	180,098,752	1.61%	87	1.16%	1,005	6.01%	582	-7.32%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard US Total Market Shares ETF	6.53M	3.15%	37.79K
Vanguard Total Stock Mkt Idx Inv	6.50M	3.13%	-150.81K
Vanguard 500 Index Investor	5.12M	2.47%	-750.63K
Fidelity 500 Index	2.62M	1.26%	23.88K
SPDR® S&P 500 ETF	2.56M	1.24%	-37.51K
SPDR® S&P 500® ETF	2.51M	1.21%	-10.49K
SPDR® S&P 500® ETF Trust	2.50M	1.21%	-13.07K
iShares Core S&P 500 ETF	2.47M	1.19%	11.22K
Vanguard Growth Index Investor	2.17M	1.05%	8.24K
American Funds Growth Fund of Amer A	1.86M	0.90%	-216.84K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Aug 20, 2025	Fipps Paul	President, Global Customer Ops	Sell	$1.30M
Aug 19, 2025	McDermott William R	Chairman & CEO	Sell	$1.43M
Aug 20, 2025	ELMER RUSSELL S	General Counsel	Sell	$1.50M
Aug 15, 2025	McBride Kevin Thomas	Principal Accounting Officer	Sell	$238.50K
Aug 18, 2025	Canney Jacqueline P	Chief People & AI Enblmt. Off.	Sell	$1.35M

Insider Transactions Trends

Date	Buy	Sell
2025 Q3	-	16
2025 Q2	-	28
2025 Q1	-	67
2024 Q4	-	33
2024 Q3	-	16

NOW Ownership FAQ

Who owns the most shares of ServiceNow?

ServiceNow’s largest shareholders are Vanguard group (19.2M shares, 9.31%), Blackrock funding, inc. /de (18.49M shares, 8.93%), and Blackrock (17.06M shares, 8.32%). Together, they hold 26.56% of ServiceNow’s total shares outstanding.

Does Blackrock own ServiceNow?

Yes, BlackRock owns 8.32% of ServiceNow, totaling 17.06M shares as of Jun 2024. This represents 0.30% of BlackRock's total assets, with a market value of 13.42B$. In the last quarter, BlackRock increased its holdings by 914.18K shares, a 5.66% change.

Who is ServiceNow’s biggest shareholder by percentage of total assets invested?

Atomvest is ServiceNow’s biggest shareholder by percentage of total assets invested, with 29.31% of its assets in 19.9K ServiceNow shares, valued at 21.1M$.

Who is the top mutual fund holder of ServiceNow shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of ServiceNow shares, with 3.15% of its total shares outstanding invested in 6.53M ServiceNow shares.

Try Tickergate Pro Free

Customize Everything. 100% Flexibility. Fast and Easy to Use (No code or Excel Needed)

Customize your own personal stocks lists, views and charts
Choose from hundreds of fields, up to 15 years of history
Conduct deep comparison analysis

Discover trending investment themes
Find your next best investment
Research stocks using tools