ServiceNow Ownership | Who Owns ServiceNow?

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ServiceNow Ownership Summary

ServiceNow is owned by 85.59% institutional investors, 0.16% insiders, and 14.25% retail investors. Vanguard group is the largest institutional shareholder, holding 9.76% of NOW shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 3.15% of its assets in ServiceNow shares.

NOW Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	ServiceNow	85.59%	0.16%	14.25%
Sector	Technology Stocks	50.69%	12.56%	36.75%
Idea	Artificial Intelligence Stocks List	44.87%	4.70%	50.44%
Idea	SaaS Stocks List	55.75%	6.52%	37.73%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	20.21M	9.76%	$18.60B
Blackrock funding, inc. /de	19.18M	9.26%	$17.65B
Blackrock	17.06M	8.32%	$13.42B
State street	9.45M	4.56%	$8.70B
Jpmorgan chase	7.90M	3.81%	$7.27B
Price t rowe associates inc /md/	6.88M	3.32%	$6.33B
Morgan stanley	5.22M	2.52%	$4.80B
Geode capital management	4.66M	2.25%	$4.27B
Fmr	3.49M	1.69%	$3.21B
Ubs asset management americas	2.71M	1.31%	$2.49B

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Atomvest	19.90K	29.31%	$21.10M
Praesidium investment management company	67.27K	12.07%	$61.90M
Svenska handelsbanken ab (publ)	34.50K	11.12%	$31.75M
Kps global asset management uk	89.50K	10.44%	$82.37M
Visualize group lp	25.61K	7.90%	$23.57M
Stockbridge partners	419.80K	7.47%	$386.33M
Clio asset management	10.80K	7.38%	$9.94M
Hyperion asset management	281.64K	7.23%	$259.19M
Lakehouse capital pty	10.97K	6.88%	$11.28M
1623 capital	15.10K	6.86%	$11.88M

Top Buyers

Holder	Shares	% Assets	Change
Norges bank	2.46M	0.34%	2.46M
Jpmorgan chase	7.90M	0.44%	1.29M
Blackrock	17.06M	0.30%	914.18K
Blackrock funding, inc. /de	19.18M	0.31%	691.10K
Lombard odier asset management (europe)	628.65K	0.94%	628.65K

Top Sellers

Holder	Shares	% Assets	Change
Fmr	3.49M	0.17%	-1.07M
Price t rowe associates inc /md/	6.88M	0.68%	-486.95K
Invesco	1.31M	0.19%	-461.72K
Massachusetts financial services co /ma/	338.58K	0.10%	-420.46K
Coatue management	-	-	-369.34K

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	2.46M	0.34%	2.46M	$2.60B
Lombard odier asset management (europe)	628.65K	0.94%	628.65K	$18.60M
Axa investment managers	460.56K	1.14%	460.56K	$423.85M
Dsm capital partners	47.10K	0.62%	47.10K	$43.35M
Svenska handelsbanken ab (publ)	34.50K	11.12%	34.50K	$31.75M

Sold Out

Holder	Change
Claris advisors, llc / mo /	-1.00
Olistico wealth	-1.00
Perritt capital management	-1.00
Bangor savings bank	-1.00
Atwood & palmer	-1.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Sep 30, 2025	2,234	-6.17%	177,318,413	-2.39%	85	1.11%	1,159	-9.74%	711	-3.53%
Jun 30, 2025	2,353	5.09%	181,587,993	1.10%	87	1.16%	1,266	13.24%	728	-5.33%
Mar 31, 2025	2,207	-4.71%	178,312,100	-2.50%	86	1.09%	1,105	-6.04%	753	-2.46%
Dec 31, 2024	2,223	10.93%	182,158,737	0.89%	88	1.15%	1,120	14.99%	740	6.47%
Sep 30, 2024	1,981	2.54%	185,134,713	2.74%	89	1.17%	965	-5.21%	685	16.50%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard US Total Market Shares ETF	6.53M	3.15%	37.79K
Vanguard Total Stock Mkt Idx Inv	6.50M	3.13%	-150.81K
Vanguard 500 Index Investor	5.12M	2.47%	-750.63K
Fidelity 500 Index	2.62M	1.26%	1.13K
SPDR® S&P 500 ETF	2.56M	1.24%	-37.51K
SPDR® S&P 500® ETF Trust	2.50M	1.21%	-13.07K
SPDR® S&P 500® ETF	2.50M	1.20%	30.87K
iShares Core S&P 500 ETF	2.49M	1.20%	-
Vanguard Growth Index Investor	2.17M	1.05%	8.24K
American Funds Growth Fund of Amer A	1.86M	0.90%	-216.84K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Nov 28, 2025	Jackson Lawrence	-	Sell	$214.71K
Nov 28, 2025	Chamberlain Paul Edward	-	Sell	$242.40K
Nov 28, 2025	Mastantuono Gina	President and CFO	Sell	$336.94K
Nov 18, 2025	Fipps Paul	President, Global Customer Ops	Sell	$249.35K
Nov 17, 2025	ELMER RUSSELL S	General Counsel	Sell	$93.16K

Insider Transactions Trends

Date	Buy	Sell
2025 Q4	-	11
2025 Q3	-	42
2025 Q2	-	28
2025 Q1	-	67
2024 Q4	-	33

NOW Ownership FAQ

Who owns the most shares of ServiceNow?

ServiceNow’s largest shareholders are Vanguard group (20.21M shares, 9.76%), Blackrock funding, inc. /de (19.18M shares, 9.26%), and Blackrock (17.06M shares, 8.32%). Together, they hold 27.33% of ServiceNow’s total shares outstanding.

Does Blackrock own ServiceNow?

Yes, BlackRock owns 8.32% of ServiceNow, totaling 17.06M shares as of Jun 2024. This represents 0.30% of BlackRock's total assets, with a market value of 13.42B$. In the last quarter, BlackRock increased its holdings by 914.18K shares, a 5.66% change.

Who is ServiceNow’s biggest shareholder by percentage of total assets invested?

Atomvest is ServiceNow’s biggest shareholder by percentage of total assets invested, with 29.31% of its assets in 19.9K ServiceNow shares, valued at 21.1M$.

Who is the top mutual fund holder of ServiceNow shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of ServiceNow shares, with 3.15% of its total shares outstanding invested in 6.53M ServiceNow shares.

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