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ServiceNow Ownership | Who Owns ServiceNow?

OverviewForecastRevenueFinancialsChartTranscripts

ServiceNow Ownership Summary

ServiceNow is owned by 68.52% institutional investors, 0.16% insiders, and 31.32% retail investors. Vanguard group is the largest institutional shareholder, holding 9.81% of NOW shares. Vanguard Total Stock Mkt Idx Inv is the top mutual fund, with 3.21% of its assets in ServiceNow shares.

NOW Ownership Benchmark

TypeName% Inst% Insiders% Retail
StockServiceNow68.52%0.16%31.32%
SectorTechnology Stocks 35.36%13.13%51.51%
IdeaArtificial Intelligence Stocks List41.49%5.15%53.35%
IdeaSaaS Stocks List48.24%6.71%45.05%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

HolderShares% HoldingValue
Vanguard group101.96M9.81%$15.62B
Blackrock funding, inc. /de95.33M9.17%$14.60B
Blackrock17.06M8.32%$13.42B
State street9.45M4.56%$8.70B
Jpmorgan chase37.86M3.65%$5.80B
Price t rowe associates inc /md/6.88M3.32%$6.33B
Geode capital management23.51M2.26%$3.59B
Morgan stanley22.73M2.19%$3.48B
Fmr3.49M1.69%$3.21B
Ubs asset management americas14.00M1.35%$2.15B

Top Institutional Shareholders by % of Total Assets

HolderShares% AssetsValue
Atomvest19.90K29.31%$21.10M
Lakehouse capital pty124.34K12.80%$18.98M
Praesidium investment management company67.27K12.07%$61.90M
Kps global asset management uk700.00K11.83%$73.19M
Visualize group lp25.61K7.90%$23.57M
Stockbridge partners419.80K7.47%$386.33M
Hyperion asset management281.64K7.23%$259.19M
1623 capital15.10K6.86%$11.88M
Cdam (uk)37.17K6.17%$34.21M
Grace & mercy foundation31.20K6.11%$28.71M

Top Buyers

HolderShares% AssetsChange
Vanguard group101.96M0.23%81.75M
Blackrock funding, inc. /de95.33M0.25%76.14M
Jpmorgan chase37.86M0.36%29.95M
Geode capital management23.51M0.22%18.85M
Morgan stanley22.73M0.21%17.51M

Top Sellers

HolderShares% AssetsChange
Jennison associates70.06K0.01%-8.36M
Nuveen4.00M0.11%-5.54M
Actiam453.67K0.46%-4.46M
Sands capital management31.52K0.01%-3.81M
Alphinity investment management pty---2.25M

New Positions

HolderShares% AssetsChangeValue
Norges bank13.19M0.22%13.19M$2.02B
Vanguard fiduciary trust6.04M0.16%6.04M$630.98M
Vanguard global advisers2.29M0.13%2.29M$239.25M
Vanguard asset management1.81M0.16%1.81M$189.66M
Renaissance1.33M0.32%1.33M$204.05M

Sold Out

HolderChange
Westend capital management-1.00
Claris advisors, llc / mo /-1.00
Perritt capital management-1.00
Horizon financial services-2.00
Breakwater investment management-2.00

Institutional Ownership Trends

DateHoldingsChange %SharesChange %OwnershipChange %Increased PositionChange %Decreased PositionChange %
Dec 31, 20251,982-15.12%711,965,577297.74%680.92%1,89857.25%23-96.92%
Sep 30, 20252,234-6.17%177,318,413-2.39%851.11%1,159-9.74%711-3.53%
Jun 30, 20252,3535.09%181,587,9931.10%871.16%1,26613.24%728-5.33%
Mar 31, 20252,207-4.71%178,312,100-2.50%861.09%1,105-6.04%753-2.46%
Dec 31, 20242,22310.93%182,158,7370.89%881.15%1,12014.99%7406.47%

Top Mutual Funds Shareholders

HolderShares% HoldingChange
Vanguard Total Stock Mkt Idx Inv33.23M3.21%413.95K
Vanguard US Total Market Shares ETF6.53M3.15%37.79K
Vanguard 500 Index Investor26.64M2.57%-46.80K
iShares Core S&P 500 ETF13.53M1.31%39.72K
Fidelity 500 Index13.36M1.30%155.88K
SPDR® S&P 500 ETF2.56M1.24%-37.51K
SPDR® S&P 500® ETF Trust2.50M1.21%-13.07K
State Street® SPDR® S&P 500® ETF12.44M1.21%-13.38K
SPDR® S&P 500® ETF2.50M1.20%30.87K
Vanguard Growth Index Investor11.42M1.10%111.86K

Recent Insider Transactions

DateNameRoleActivityValue
Apr 24, 2026Canney Jacqueline P Chief People & AI Enblmt. Off.Sell$799.87K
Feb 27, 2026McDermott William R Chairman & CEOBuy$3.00M
Feb 27, 2026McDermott William R Chairman & CEOBuy$529.80
Feb 23, 2026Fipps Paul President, Global Customer OpsSell$376.14K
Feb 18, 2026Fipps Paul President, Global Customer OpsSell$1.02M

Insider Transactions Trends

DateBuySell
2026 Q2-1
2026 Q124
2025 Q4-15
2025 Q3-42
2025 Q2-28

NOW Ownership FAQ

Who owns the most shares of ServiceNow?

ServiceNow’s largest shareholders are Vanguard group (101.96M shares, 9.81%), Blackrock funding, inc. /de (95.33M shares, 9.17%), and Blackrock (17.06M shares, 8.32%). Together, they hold 27.31% of ServiceNow’s total shares outstanding.

Does Blackrock own ServiceNow?

Yes, BlackRock owns 8.32% of ServiceNow, totaling 17.06M shares as of Jun 2024. This represents 0.30% of BlackRock's total assets, with a market value of 13.42B$. In the last quarter, BlackRock increased its holdings by 914.18K shares, a 5.66% change.

Who is ServiceNow’s biggest shareholder by percentage of total assets invested?

Atomvest is ServiceNow’s biggest shareholder by percentage of total assets invested, with 29.31% of its assets in 19.9K ServiceNow shares, valued at 21.1M$.

Who is the top mutual fund holder of ServiceNow shares?

Vanguard Total Stock Mkt Idx Inv is the top mutual fund holder of ServiceNow shares, with 3.21% of its total shares outstanding invested in 33.23M ServiceNow shares.

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