ServiceNow Ownership | Who Owns ServiceNow?

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ServiceNow Ownership Summary

ServiceNow is owned by 80.79% institutional investors, 0.16% insiders, and 19.04% retail investors. Vanguard group is the largest institutional shareholder, holding 9.81% of NOW shares. Vanguard Total Stock Mkt Idx Inv is the top mutual fund, with 3.23% of its assets in ServiceNow shares.

NOW Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	ServiceNow	80.79%	0.16%	19.04%
Sector	Technology Stocks	36.93%	14.89%	48.18%
Idea	Artificial Intelligence Stocks List	57.88%	5.08%	37.05%
Idea	SaaS Stocks List	59.32%	6.71%	33.97%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	101.96M	9.81%	$15.62B
Blackrock funding, inc. /de	97.50M	9.38%	$10.19B
Blackrock	17.06M	8.32%	$13.42B
State street	48.06M	4.63%	$5.02B
Price t rowe associates inc /md/	34.11M	3.28%	$3.57B
Jpmorgan chase	31.00M	2.98%	$3.25B
Geode capital management	24.42M	2.35%	$2.55B
Morgan stanley	23.35M	2.25%	$2.44B
Ubs asset management americas	14.28M	1.37%	$1.49B
Norges bank	13.19M	1.27%	$2.02B

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Bain capital venture investors	1.14M	68.41%	$119.69M
Atomvest	19.90K	29.31%	$21.10M
Lightspeed management	1.53M	16.20%	$160.00M
Lakehouse capital pty	124.34K	12.80%	$18.98M
Kps global asset management uk	700.00K	11.83%	$73.19M
Cdam (uk)	433.76K	10.06%	$45.35M
Praesidium investment management company	352.76K	8.81%	$36.88M
1623 capital	15.10K	6.86%	$11.88M
Standard investments	1.09M	6.26%	$114.48M
Grace & mercy foundation	241.00K	6.15%	$25.20M

Top Buyers

Holder	Shares	% Assets	Change
Vanguard group	101.96M	0.23%	81.75M
Norges bank	13.19M	0.22%	13.19M
Vanguard fiduciary trust	6.04M	0.16%	6.04M
Victory capital management	7.63M	0.51%	3.76M
Two sigma investments, lp	4.64M	0.39%	3.02M

Top Sellers

Holder	Shares	% Assets	Change
Jennison associates	70.06K	0.01%	-8.36M
Capital investors	2.56M	0.06%	-7.83M
Dz bank ag deutsche zentral genossenschafts bank, frankfurt am main	642.66K	0.06%	-7.08M
Jpmorgan chase	31.00M	0.21%	-6.86M
Alliancebernstein	2.93M	0.15%	-5.83M

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	13.19M	0.22%	13.19M	$2.02B
Vanguard fiduciary trust	6.04M	0.16%	6.04M	$630.98M
Vanguard global advisers	2.29M	0.13%	2.29M	$239.25M
Vanguard asset management	1.81M	0.16%	1.81M	$189.66M
Voloridge investment management	1.22M	0.51%	1.22M	$127.33M

Sold Out

Holder	Change
Westend capital management	-1.00
Perritt capital management	-1.00
Claris advisors, llc / mo /	-1.00
Horizon financial services	-2.00
Greenline partners	-2.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Mar 31, 2026	2,273	-5.45%	839,431,863	-7.32%	80	1.06%	1,295	-42.85%	728	1867.57%
Dec 31, 2025	1,982	-15.12%	711,965,577	297.74%	68	0.92%	1,898	57.25%	23	-96.92%
Sep 30, 2025	2,234	-6.17%	177,318,413	-2.39%	85	1.11%	1,159	-9.74%	711	-3.53%
Jun 30, 2025	2,353	5.09%	181,587,993	1.10%	87	1.16%	1,266	13.24%	728	-5.33%
Mar 31, 2025	2,207	-4.71%	178,312,100	-2.50%	86	1.09%	1,105	-6.04%	753	-2.46%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard Total Stock Mkt Idx Inv	33.33M	3.23%	100.52K
Vanguard US Total Market Shares ETF	6.53M	3.15%	37.79K
Vanguard 500 Index Investor	27.12M	2.63%	487.18K
iShares Core S&P 500 ETF	13.53M	1.31%	39.72K
Fidelity 500 Index	13.36M	1.30%	155.88K
SPDR® S&P 500 ETF	2.56M	1.24%	-37.51K
SPDR® S&P 500® ETF Trust	2.50M	1.21%	-13.07K
State Street® SPDR® S&P 500® ETF	12.44M	1.21%	-13.38K
SPDR® S&P 500® ETF	2.50M	1.20%	30.87K
Vanguard Growth Index Investor	11.48M	1.11%	59.44K

Recent Insider Transactions

Date	Name	Role	Activity	Value
May 28, 2026	Briggs Teresa	-	Sell	$173.38K
May 18, 2026	Fipps Paul	President, Global Customer Ops	Sell	$103.24K
May 14, 2026	Sands Anita M	-	Sell	$1.48M
May 14, 2026	Chamberlain Paul Edward	-	Sell	$130.84K
May 08, 2026	Fipps Paul	President, Global Customer Ops	Sell	$13.66K

Insider Transactions Trends

Date	Buy	Sell
2026 Q2	-	5
2026 Q1	2	4
2025 Q4	-	15
2025 Q3	-	42
2025 Q2	-	28

NOW Ownership FAQ

Who owns the most shares of ServiceNow?

ServiceNow’s largest shareholders are Vanguard group (101.96M shares, 9.81%), Blackrock funding, inc. /de (97.5M shares, 9.38%), and Blackrock (17.06M shares, 8.32%). Together, they hold 27.51% of ServiceNow’s total shares outstanding.

Does Blackrock own ServiceNow?

Yes, BlackRock owns 8.32% of ServiceNow, totaling 17.06M shares as of Jun 2024. This represents 0.30% of BlackRock's total assets, with a market value of 13.42B$. In the last quarter, BlackRock increased its holdings by 914.18K shares, a 5.66% change.

Who is ServiceNow’s biggest shareholder by percentage of total assets invested?

Bain capital venture investors is ServiceNow’s biggest shareholder by percentage of total assets invested, with 68.41% of its assets in 1.14M ServiceNow shares, valued at 119.69M$.

Who is the top mutual fund holder of ServiceNow shares?

Vanguard Total Stock Mkt Idx Inv is the top mutual fund holder of ServiceNow shares, with 3.23% of its total shares outstanding invested in 33.33M ServiceNow shares.

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