Newell Brands Ownership | Who Owns Newell Brands?
Newell Brands Ownership Summary
Newell Brands is owned by 44.42% institutional investors, 0.52% insiders, and 55.06% retail investors. Blackrock is the largest institutional shareholder, holding 16.65% of NWL shares. iShares Core S&P Small-Cap ETF is the top mutual fund, with 6.02% of its assets in Newell Brands shares.
NWL Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Newell Brands | 44.42% | 0.52% | 55.06% |
| Sector | Consumer Defensive Stocks | 33.19% | 16.40% | 50.41% |
| Industry | Household & Personal Products Stocks | 41.92% | 16.22% | 41.86% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Blackrock | 69.06M | 16.65% | $442.66M |
| Blackrock funding, inc. /de | 55.55M | 13.28% | $190.54M |
| Pzena investment management | 47.80M | 11.43% | $163.96M |
| Vanguard group | 45.83M | 10.91% | $170.48M |
| Cooper creek partners management | 24.84M | 5.95% | $130.18M |
| Massachusetts financial services co /ma/ | 20.29M | 4.83% | $75.48M |
| Deprince race & zollo | 18.39M | 4.40% | $63.06M |
| Dimensional fund advisors lp | 18.17M | 4.34% | $62.32M |
| State street | 14.32M | 3.43% | $75.04M |
| Rubric capital management lp | 13.00M | 3.10% | $48.36M |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Cooper creek partners management | 24.84M | 3.99% | $130.18M |
| Sasco capital inc / ct/ | 2.62M | 2.37% | $16.78M |
| Qsm asset management | 1.26M | 2.09% | $4.27M |
| Evr research lp | 600.00K | 1.88% | $3.14M |
| Deprince race & zollo | 18.39M | 1.19% | $63.06M |
| Candlestick capital management lp | 6.07M | 0.77% | $31.79M |
| Systematic portfolios | 15.35K | 0.68% | $98.37K |
| Rubric capital management lp | 13.00M | 0.58% | $48.36M |
| Cm management | 200.00K | 0.57% | $686.00K |
| Pzena investment management | 47.80M | 0.53% | $163.96M |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Candlestick capital management lp | 6.07M | 0.77% | 6.07M |
| Morgan stanley | 9.04M | 0.00% | 4.09M |
| Squarepoint ops | 3.80M | 0.02% | 3.63M |
| Ubs group | 8.25M | 0.00% | 3.61M |
| Vanguard fiduciary trust | 2.60M | 0.00% | 2.60M |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Pacer advisors | - | - | -47.01M |
| Blackrock funding, inc. /de | 55.55M | 0.00% | -7.95M |
| Fmr | 6.78M | 0.00% | -6.15M |
| Hennessy advisors | - | - | -5.97M |
| Millennium management | - | - | -2.59M |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Candlestick capital management lp | 6.07M | 0.77% | 6.07M | $31.79M |
| Vanguard fiduciary trust | 2.60M | 0.00% | 2.60M | $8.92M |
| Norges bank | 1.80M | 0.00% | 1.80M | $6.70M |
| Philosophy capital management | 1.56M | 0.34% | 1.56M | $8.18M |
| Vanguard global advisers | 666.18K | 0.00% | 666.18K | $2.28M |
Sold Out
| Holder | Change |
|---|---|
| Householder group estate & retirement specialist | -4.00 |
| Robbins farley | -10.00 |
| First financial corp /in/ | -12.00 |
| Jamison private wealth management | -15.00 |
| Frazier financial advisors | -15.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Dec 31, 2025 | 228 | -45.97% | 186,549,632 | -55.61% | 44 | 0.44% | 132 | -29.41% | 60 | -55.22% |
| Sep 30, 2025 | 190 | -54.76% | 174,923,555 | -58.67% | 41 | 0.41% | 82 | -62.90% | 58 | -52.46% |
| Jun 30, 2025 | 416 | -1.89% | 422,633,049 | 3.89% | 101 | 1.06% | 217 | 27.65% | 122 | -21.29% |
| Mar 31, 2025 | 1 | -99.79% | 58,088 | -99.99% | - | 0.00% | 1 | -99.58% | - | -100.00% |
| Dec 31, 2024 | 432 | -3.79% | 377,707,301 | -0.27% | 90 | 1.10% | 221 | - | 114 | -10.94% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| iShares Core S&P Small-Cap ETF | 25.56M | 6.02% | 6.05K |
| Vanguard Total Stock Mkt Idx Inv | 13.46M | 3.17% | 94.97K |
| Vanguard US Total Market Shares ETF | 12.45M | 2.99% | 11.09K |
| Pzena Large Cap Value | 11.87M | 2.79% | - |
| Vanguard Windsor Investor Shares | 11.87M | 2.79% | - |
| Vanguard Small Cap Index | 9.67M | 2.27% | 150.60K |
| iShares Select Dividend ETF | 8.86M | 2.11% | - |
| MFS Mid Cap Value A | 8.87M | 2.09% | -136.65K |
| MFS Mid Cap Value Equity | 8.87M | 2.09% | -382.80K |
| Xtrackers S&P 500 Swap ETF 1C | 6.39M | 1.53% | 6.39M |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| May 08, 2026 | Huet Melanie Arlene | President, Home & Com - Home | Sell | $409.50K |
| May 04, 2026 | Platt Tracy L | Chief Human Resources Officer | Sell | $447.19K |
| Aug 05, 2025 | Huet Melanie Arlene | Segment Co-CEO, Home and Com. | Sell | $44.97K |
| Dec 06, 2024 | Platt Tracy L | Chief Human Resources Officer | Sell | $240.67K |
| Nov 05, 2024 | Turner Bradford R | Chief Legal & Admin. Officer | Sell | $179.20K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2026 Q2 | - | 1 |
| 2026 Q1 | - | - |
| 2025 Q4 | - | - |
| 2025 Q3 | - | 1 |
| 2025 Q2 | - | - |
NWL Ownership FAQ
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