Procter & Gamble Ownership | Who Owns Procter & Gamble?
Procter & Gamble Ownership Summary
Procter & Gamble is owned by 52.00% institutional investors, 0.07% insiders, and 47.93% retail investors. Vanguard group is the largest institutional shareholder, holding 9.80% of PG shares. Vanguard Total Stock Mkt Idx Inv is the top mutual fund, with 3.17% of its assets in Procter & Gamble shares.
PG Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Procter & Gamble | 52.00% | 0.07% | 47.93% |
| Sector | Consumer Defensive Stocks | 33.19% | 16.40% | 50.41% |
| Industry | Household & Personal Products Stocks | 41.92% | 16.22% | 41.86% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Vanguard group | 237.46M | 9.80% | $34.03B |
| Blackrock funding, inc. /de | 184.01M | 7.59% | $26.37B |
| Blackrock | 159.13M | 6.74% | $26.24B |
| State street | 100.63M | 4.10% | $15.46B |
| Geode capital management | 62.65M | 2.58% | $8.96B |
| Morgan stanley | 48.82M | 2.01% | $7.00B |
| Norges bank | 32.55M | 1.34% | $4.66B |
| Northern trust | 28.61M | 1.17% | $4.40B |
| Price t rowe associates inc /md/ | 28.52M | 1.16% | $4.38B |
| Fmr | 24.58M | 1.00% | $3.78B |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Roberts foundation | 236.27K | 91.68% | $33.86M |
| Northwest capital management | 29.03K | 18.03% | $4.16M |
| Schulhoff | 153.67K | 9.27% | $22.02M |
| Natixis investment managers | 618.73K | 8.02% | $103.73M |
| Rit capital partners | 214.00K | 6.86% | $30.67M |
| Formidable asset management | 284.54K | 6.36% | $43.72M |
| Atlas capital advisors | 280.27K | 5.96% | $46.99M |
| Ilex capital partners (uk) llp | 1.17M | 5.75% | $179.96M |
| Heritage wealth management | 142.83K | 5.69% | $20.47M |
| Knuff | 133.45K | 5.64% | $19.12M |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Norges bank | 32.55M | 0.50% | 32.55M |
| Blackrock funding, inc. /de | 184.01M | 0.45% | 5.35M |
| Vanguard group | 237.46M | 0.49% | 2.83M |
| Assenagon asset management | 5.46M | 1.08% | 2.74M |
| Amundi | 10.68M | 0.52% | 2.22M |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Jpmorgan chase | 20.21M | 0.18% | -4.45M |
| Janus henderson group | 2.17M | 0.18% | -2.74M |
| Gqg partners | 2.06M | 0.49% | -2.71M |
| Morgan stanley | 48.82M | 0.42% | -2.51M |
| Wellington management group llp | 11.35M | 0.31% | -2.48M |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Norges bank | 32.55M | 0.50% | 32.55M | $4.66B |
| Axa investment managers | 1.41M | 0.58% | 1.41M | $216.42M |
| Alyeska investment group | 947.87K | 0.44% | 947.87K | $145.64M |
| Cibc world markets | 794.29K | 0.55% | 794.29K | $113.83M |
| Rakuten investment management | 672.23K | 0.06% | 672.23K | $16.03M |
Sold Out
| Holder | Change |
|---|---|
| Tlw wealth management | -1.00 |
| Mizuho securities | -5.00 |
| Disciplined equity management | -6.00 |
| Gfg capital | -12.00 |
| Thomas j. herzfeld advisors | -13.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Dec 31, 2025 | 3,298 | -16.63% | 1,260,507,244 | -19.50% | 52 | 1.28% | 1,377 | -18.18% | 1,552 | -12.51% |
| Sep 30, 2025 | 3,288 | -17.55% | 1,091,929,074 | -28.14% | 44 | 1.16% | 1,394 | -19.14% | 1,510 | -13.86% |
| Jun 30, 2025 | 3,944 | -2.62% | 1,604,444,060 | 1.96% | 65 | 1.45% | 1,696 | -9.79% | 1,735 | 4.52% |
| Mar 31, 2025 | 3,990 | -1.02% | 1,568,923,450 | -1.58% | 66 | 1.45% | 1,848 | -8.65% | 1,639 | 8.90% |
| Dec 31, 2024 | 2,735 | -27.34% | 958,571,482 | -38.50% | 40 | 0.93% | 1,342 | -22.56% | 1,071 | -28.93% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Vanguard Total Stock Mkt Idx Inv | 73.61M | 3.17% | 202.96K |
| Vanguard US Total Market Shares ETF | 74.45M | 3.16% | -306.36K |
| Vanguard 500 Index Investor | 59.53M | 2.56% | 371.14K |
| iShares Core S&P 500 ETF | 29.76M | 1.28% | 5.31M |
| Fidelity 500 Index | 29.55M | 1.27% | -30.73K |
| SPDR® S&P 500 ETF | 29.17M | 1.24% | -566.72K |
| SPDR® S&P 500® ETF Trust | 28.39M | 1.21% | -148.82K |
| SPDR® S&P 500® ETF | 28.32M | 1.21% | 348.38K |
| State Street® SPDR® S&P 500® ETF | 27.59M | 1.19% | -49.03K |
| Vanguard Value Index Inv | 21.50M | 0.93% | -6.95K |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Feb 27, 2026 | Francisco Ma. Fatima | CEO - Baby, Fem & Family Care | Sell | $8.27K |
| Feb 27, 2026 | Francisco Ma. Fatima | CEO - Baby, Fem & Family Care | Sell | $19.84K |
| Feb 27, 2026 | Francisco Ma. Fatima | CEO - Baby, Fem & Family Care | Sell | $867.61K |
| Feb 27, 2026 | Francisco Ma. Fatima | CEO - Baby, Fem & Family Care | Sell | $21.49K |
| Feb 19, 2026 | Whaley Susan Street | Chief Legal Officer & Secy | Sell | $288.45K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2028 Q3 | - | - |
| 2027 Q4 | - | - |
| 2027 Q3 | - | - |
| 2026 Q4 | - | - |
| 2026 Q3 | - | - |
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