Pinterest Ownership | Who Owns Pinterest?

Overview Forecast RevenueFinancials Chart Transcripts

Pinterest Ownership Summary

Pinterest is owned by 76.79% institutional investors, 1.40% insiders, and 21.82% retail investors. Blackrock funding, inc. /de is the largest institutional shareholder, holding 9.50% of PINS shares. iShares Core S&P Mid-Cap ETF is the top mutual fund, with 3.53% of its assets in Pinterest shares.

PINS Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Pinterest	76.79%	1.40%	21.82%
Sector	Communication Services Stocks	28.85%	18.19%	52.95%
Industry	Internet Content & Information Stocks	29.27%	17.81%	52.91%
Idea	Social Media Stocks List	68.48%	8.99%	22.53%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Blackrock funding, inc. /de	64.11M	9.50%	$1.18B
Vanguard group	62.06M	9.16%	$1.61B
Goldman sachs group	51.89M	7.69%	$951.68M
Blackrock	48.45M	7.14%	$2.14B
Elliott investment management	28.00M	4.15%	$513.52M
Victory capital management	22.87M	3.39%	$419.49M
State street	21.53M	3.19%	$394.83M
Ameriprise financial	18.62M	2.76%	$341.52M
Ubs group	16.02M	2.37%	$293.85M
Norges bank	13.83M	2.04%	$357.94M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Swan & legend advisors	24.61K	95.36%	$1.08M
Inflection point investments llp	291.66K	11.52%	$8.46M
Long walk management lp	1.29M	6.89%	$23.66M
Northern right capital management	661.10K	6.58%	$21.27M
Freshford capital management	635.31K	5.63%	$20.44M
Rip road capital partners lp	141.73K	4.91%	$4.56M
Shapiro capital management	3.39M	3.88%	$62.15M
One fin capital management lp	590.00K	3.86%	$10.82M
Blue grotto capital	942.55K	3.52%	$30.32M
Lakehouse capital pty	179.77K	3.25%	$4.81M

Top Buyers

Holder	Shares	% Assets	Change
Goldman sachs group	51.89M	0.11%	48.06M
Norges bank	13.83M	0.04%	13.83M
Federated hermes	5.42M	0.16%	5.19M
Renaissance	5.99M	0.17%	4.38M
Balyasny asset management	4.60M	0.25%	3.98M

Top Sellers

Holder	Shares	% Assets	Change
Price t rowe associates inc /md/	5.74M	0.01%	-22.07M
Baillie gifford	-	-	-7.80M
Ninety one uk	-	-	-7.41M
Clearbridge investments	-	-	-5.34M
Eminence capital, lp	-	-	-4.54M

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	13.83M	0.04%	13.83M	$357.94M
Vanguard fiduciary trust	3.65M	0.02%	3.65M	$67.03M
Alyeska investment group	2.66M	0.14%	2.66M	$48.72M
Jacobs levy equity management	1.52M	0.12%	1.52M	$27.91M
Long walk management lp	1.29M	6.89%	1.29M	$23.66M

Sold Out

Holder	Change
Legend financial advisors	-3.00
Tfc financial management	-3.00
Mendota financial group	-3.00
Atlas capital advisors	-4.00
Harbor investment advisory	-4.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Mar 31, 2026	732	-15.67%	518,089,265	-8.70%	76	1.10%	340	-22.37%	246	-13.68%
Dec 31, 2025	524	-41.65%	301,963,860	-45.91%	44	0.65%	256	-45.88%	187	-25.79%
Sep 30, 2025	503	-43.99%	272,200,561	-48.44%	40	0.66%	267	-41.96%	150	-48.81%
Jun 30, 2025	903	3.08%	548,306,226	1.79%	81	1.28%	455	-1.52%	298	22.13%
Mar 31, 2025	27	-96.72%	16,081,749	-96.97%	2	0.04%	8	-98.08%	10	-96.14%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
iShares Core S&P Mid-Cap ETF	19.76M	3.53%	-9.95K
Vanguard Total Stock Mkt Idx Inv	17.72M	3.16%	44.41K
Vanguard US Total Market Shares ETF	19.13M	2.83%	187.31K
Columbia Seligman Tech & Info A	12.86M	2.29%	2.08M
Columbia Seligman Technology Growth	10.78M	1.87%	2.72M
UBS: Global Equity	11.91M	1.79%	2.31M
Vanguard Institutional Extnd Mkt Idx Tr	6.61M	1.18%	66.65K
Vanguard Small Cap Index	6.40M	1.14%	-19.76K
Victory Pioneer Fundamental Growth A	7.19M	1.12%	-143.98K
Vanguard Mid Cap Index Institutional	6.01M	1.07%	8.13K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Jun 10, 2026	Silbermann Benjamin		Sell	$1.00M
Jun 09, 2026	Silbermann Benjamin		Sell	$1.02M
Jun 03, 2026	Silbermann Benjamin		Sell	$950.68K
Jun 02, 2026	Silbermann Benjamin		Sell	$960.85K
May 29, 2026	Walcott Wanjiku Juanita	Chief Legal & Bus Affairs Ofc.	Sell	$559.40K

Insider Transactions Trends

Date	Buy	Sell
2026 Q2	-	9
2026 Q1	-	3
2025 Q4	-	5
2025 Q3	-	30
2025 Q2	-	26

PINS Ownership FAQ

Who Owns Pinterest?

Pinterest shareholders are primarily institutional investors at 76.79%, followed by 1.40% insiders and 21.81% retail investors. The average institutional ownership in Pinterest's industry, Internet Content & Information Stocks , is 29.27%, which Pinterest exceeds.

Who owns the most shares of Pinterest?

Pinterest’s largest shareholders are Blackrock funding, inc. /de (64.11M shares, 9.50%), Vanguard group (62.06M shares, 9.16%), and Goldman sachs group (51.89M shares, 7.69%). Together, they hold 26.35% of Pinterest’s total shares outstanding.

Does Blackrock own Pinterest?

Yes, BlackRock owns 7.14% of Pinterest, totaling 48.45M shares as of Jun 2024. This represents 0.05% of BlackRock's total assets, with a market value of 2.14B$. In the last quarter, BlackRock decreased its holdings by -787K shares, a -1.60% change.

Who is Pinterest’s biggest shareholder by percentage of total assets invested?

Swan & legend advisors is Pinterest’s biggest shareholder by percentage of total assets invested, with 95.36% of its assets in 24.61K Pinterest shares, valued at 1.08M$.

Who is the top mutual fund holder of Pinterest shares?

iShares Core S&P Mid-Cap ETF is the top mutual fund holder of Pinterest shares, with 3.53% of its total shares outstanding invested in 19.76M Pinterest shares.

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