Pinterest Ownership | Who Owns Pinterest?

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Pinterest Ownership Summary

Pinterest is owned by 81.01% institutional investors, 0.70% insiders, and 18.29% retail investors. Vanguard group is the largest institutional shareholder, holding 8.36% of PINS shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 2.83% of its assets in Pinterest shares.

PINS Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Pinterest	81.01%	0.70%	18.29%
Sector	Communication Services Stocks	46.33%	16.23%	37.44%
Industry	Internet Content & Information Stocks	47.64%	17.21%	35.16%
Idea	Social Media Stocks List	44.90%	8.78%	46.32%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	56.74M	8.36%	$1.65B
Blackrock	48.45M	7.14%	$2.14B
Blackrock funding, inc. /de	36.61M	5.41%	$1.31B
Elliott investment management	28.00M	4.14%	$1.00B
Price t rowe associates inc /md/	25.43M	3.75%	$737.53M
Ameriprise financial	13.64M	2.01%	$395.44M
State street	12.62M	1.86%	$556.03M
Fmr	12.60M	1.86%	$365.38M
Norges bank	12.35M	1.82%	$358.20M
Wellington management group llp	11.55M	1.70%	$334.98M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Swan & legend advisors	24.61K	95.36%	$1.08M
Inflection point investments llp	291.66K	11.52%	$8.46M
Honeycomb asset management lp	500.00K	10.43%	$17.93M
Lakehouse capital pty	350.00K	7.66%	$12.55M
Freshford capital management	715.46K	5.94%	$25.66M
Rip road capital partners lp	157.10K	5.71%	$5.63M
Elliott investment management	28.00M	5.71%	$1.00B
Northern right capital management	410.59K	5.20%	$12.73M
Contour asset management	4.20M	4.93%	$150.69M
Empirical capital management	205.02K	4.55%	$7.35M

Top Buyers

Holder	Shares	% Assets	Change
Price t rowe associates inc /md/	25.43M	0.09%	12.99M
Norges bank	12.35M	0.05%	12.35M
Ameriprise financial	13.64M	0.10%	4.53M
Jpmorgan chase	8.43M	0.02%	4.04M
Alyeska investment group	4.02M	0.51%	4.02M

Top Sellers

Holder	Shares	% Assets	Change
Amundi	2.09M	0.03%	-12.16M
Wellington management group llp	11.55M	0.06%	-7.48M
Public investment fund	209.99K	0.03%	-3.92M
Whale rock capital management	-	-	-3.44M
Vanguard group	56.74M	0.03%	-3.35M

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	12.35M	0.05%	12.35M	$358.20M
Westfield capital management co lp	1.99M	0.30%	1.99M	$71.22M
Dsm capital partners	1.95M	0.89%	1.95M	$62.70M
Artisan partners limited partnership	1.48M	0.08%	1.48M	$52.99M
Ardmore road asset management lp	700.00K	2.08%	700.00K	$25.10M

Sold Out

Holder	Change
Blume capital management	-3.00
Mendota financial group	-3.00
Legend financial advisors	-3.00
Harbor investment advisory	-4.00
Johnson financial group	-7.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Jun 30, 2025	903	3.08%	548,306,226	1.79%	81	1.28%	455	-1.52%	298	22.13%
Mar 31, 2025	27	-96.72%	16,081,749	-96.97%	2	0.04%	8	-98.08%	10	-96.14%
Dec 31, 2024	435	-45.63%	264,152,254	-47.24%	38	0.72%	224	-37.95%	146	-46.72%
Sep 30, 2024	793	-8.22%	500,470,929	-9.38%	73	1.11%	359	-16.32%	271	2.26%
Jun 30, 2024	857	4.26%	552,154,572	6.21%	81	1.37%	422	7.38%	265	4.33%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard US Total Market Shares ETF	19.13M	2.83%	187.31K
Vanguard Total Stock Mkt Idx Inv	17.75M	2.61%	-409.13K
Vanguard Mid Cap Index Institutional	12.59M	1.85%	135.84K
Victory Pioneer Fundamental Growth A	7.44M	1.09%	1.71M
Vanguard Growth Index Investor	7.16M	1.05%	33.46K
Vanguard Institutional Extnd Mkt Idx Tr	6.38M	0.94%	-2.77M
Columbia Seligman Technology Growth	5.71M	0.84%	1.26M
T. Rowe Price U.S. Value Equity Tr-D	5.70M	0.84%	554.04K
Swedbank Robur Technology A	5.68M	0.84%	680.00K
Columbia Seligman Tech & Info A	5.63M	0.83%	-79.10K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Oct 01, 2025	Silbermann Benjamin		Sell	$254.88
Sep 24, 2025	Silbermann Benjamin		Sell	$653.48K
Sep 24, 2025	Silbermann Benjamin		Sell	$2.90M
Sep 24, 2025	Brau Donnelly Julia	Chief Financial Officer	Sell	$795.40K
Sep 17, 2025	Silbermann Benjamin		Sell	$1.29M

Insider Transactions Trends

Date	Buy	Sell
2025 Q4	-	1
2025 Q3	-	30
2025 Q2	-	26
2025 Q1	-	17
2024 Q4	-	5

PINS Ownership FAQ

Who Owns Pinterest?

Pinterest shareholders are primarily institutional investors at 81.01%, followed by 0.70% insiders and 18.29% retail investors. The average institutional ownership in Pinterest's industry, Internet Content & Information Stocks , is 47.64%, which Pinterest exceeds.

Who owns the most shares of Pinterest?

Pinterest’s largest shareholders are Vanguard group (56.74M shares, 8.36%), Blackrock (48.45M shares, 7.14%), and Blackrock funding, inc. /de (36.61M shares, 5.41%). Together, they hold 20.91% of Pinterest’s total shares outstanding.

Does Blackrock own Pinterest?

Yes, BlackRock owns 7.14% of Pinterest, totaling 48.45M shares as of Jun 2024. This represents 0.05% of BlackRock's total assets, with a market value of 2.14B$. In the last quarter, BlackRock decreased its holdings by -787K shares, a -1.60% change.

Who is Pinterest’s biggest shareholder by percentage of total assets invested?

Swan & legend advisors is Pinterest’s biggest shareholder by percentage of total assets invested, with 95.36% of its assets in 24.61K Pinterest shares, valued at 1.08M$.

Who is the top mutual fund holder of Pinterest shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of Pinterest shares, with 2.83% of its total shares outstanding invested in 19.13M Pinterest shares.

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