Pinterest Ownership | Who Owns Pinterest?

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Pinterest Ownership Summary

Pinterest is owned by 81.34% institutional investors, 1.33% insiders, and 17.33% retail investors. Vanguard group is the largest institutional shareholder, holding 9.16% of PINS shares. Columbia Seligman Tech & Info A is the top mutual fund, with 5.15% of its assets in Pinterest shares.

PINS Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Pinterest	81.34%	1.33%	17.33%
Sector	Communication Services Stocks	43.30%	18.05%	38.65%
Industry	Internet Content & Information Stocks	41.37%	19.79%	38.84%
Idea	Social Media Stocks List	82.19%	9.22%	8.59%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	62.06M	9.16%	$1.61B
Blackrock funding, inc. /de	47.41M	7.45%	$996.93M
Blackrock	48.45M	7.14%	$2.14B
Ameriprise financial	44.95M	7.06%	$945.49M
Elliott investment management	28.00M	4.40%	$588.84M
Ubs group	23.99M	3.77%	$504.47M
Victory capital management	21.68M	3.41%	$455.89M
Vanguard capital management	20.20M	3.17%	$424.83M
Goldman sachs group	18.33M	2.88%	$385.44M
State street	15.32M	2.41%	$322.12M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Swan & legend advisors	24.61K	95.36%	$1.08M
Inflection point investments llp	291.66K	11.52%	$8.46M
Long walk management lp	1.40M	6.68%	$29.44M
Northern right capital management	661.10K	6.58%	$21.27M
Freshford capital management	635.31K	5.63%	$20.44M
Rip road capital partners lp	141.73K	4.91%	$4.56M
Boothe investment group	692.25K	4.59%	$14.56M
One fin capital management lp	590.00K	4.01%	$12.41M
Blue grotto capital	942.55K	3.52%	$30.32M
Shapiro capital management	2.62M	3.34%	$55.03M

Top Buyers

Holder	Shares	% Assets	Change
Ameriprise financial	44.95M	0.19%	26.33M
Norges bank	12.29M	0.03%	12.29M
Point72 asset management	9.39M	0.22%	9.39M
Balyasny asset management	8.56M	0.22%	8.56M
Citadel advisors	11.26M	0.03%	8.09M

Top Sellers

Holder	Shares	% Assets	Change
Goldman sachs group	18.33M	0.03%	-33.56M
Blackrock funding, inc. /de	47.41M	0.01%	-16.71M
Baillie gifford	-	-	-7.80M
Ninety one uk	-	-	-7.41M
State street	15.32M	0.01%	-6.21M

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	12.29M	0.03%	12.29M	$258.53M
Balyasny asset management	8.56M	0.22%	8.56M	$180.02M
Sixth street partners management company	5.23M	0.01%	5.23M	$109.98M
Worldquant millennium advisors	1.82M	0.13%	1.82M	$38.30M
Schonfeld strategic advisors	1.57M	0.12%	1.57M	$33.07M

Sold Out

Holder	Change
Vermillion wealth management	-3.00
Mendota financial group	-3.00
Tfc financial management	-3.00
Legend financial advisors	-3.00
Measured wealth private client group	-4.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Jun 30, 2026	724	-4.49%	517,774,535	-2.39%	81	1.32%	307	-12.54%	273	6.64%
Mar 31, 2026	732	-15.67%	518,089,265	-8.70%	76	1.10%	340	-22.37%	246	-13.68%
Dec 31, 2025	524	-41.65%	301,963,860	-45.91%	44	0.65%	256	-45.88%	187	-25.79%
Sep 30, 2025	503	-43.99%	272,200,561	-48.44%	40	0.66%	267	-41.96%	150	-48.81%
Jun 30, 2025	903	3.08%	548,306,226	1.79%	81	1.28%	455	-1.52%	298	22.13%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Columbia Seligman Tech & Info A	29.19M	5.15%	2.05M
Columbia Seligman Technology Growth	27.14M	4.84%	16.36M
iShares Core S&P Mid-Cap ETF	16.55M	2.92%	509.00
Vanguard US Total Market Shares ETF	19.13M	2.83%	187.31K
Vanguard Morn Total Stk Mkt Idx Investor	13.78M	2.46%	-3.93M
Vanguard Total Stock Mkt Idx Inv	13.78M	2.46%	-3.93M
Vanguard MStar Total Stk Mkt Idx Invest	13.82M	2.44%	44.19K
UBS: Global Equity	11.91M	1.79%	2.31M
Vanguard Small Cap Index	9.97M	1.76%	20.73K
Victory Pioneer Fundamental Growth A	7.89M	1.39%	1.15K

Recent Insider Transactions

Date	Name	Activity	Value
Sep 08, 2026	Silbermann Benjamin	Sell	$940.56K
Sep 09, 2026	Silbermann Benjamin	Sell	$939.49K
Sep 02, 2026	Silbermann Benjamin	Sell	$995.09K
Sep 02, 2026	Silbermann Benjamin	Sell	$1.01M
Aug 26, 2026	Silbermann Benjamin	Sell	$1.10M

Insider Transactions Trends

Date	Buy	Sell
2026 Q3	-	21
2026 Q2	-	17
2026 Q1	-	3
2025 Q4	-	5
2025 Q3	-	30

PINS Ownership FAQ

Who Owns Pinterest?

Pinterest shareholders are primarily institutional investors at 81.34%, followed by 1.33% insiders and 17.33% retail investors. The average institutional ownership in Pinterest's industry, Internet Content & Information Stocks , is 41.37%, which Pinterest exceeds.

Who owns the most shares of Pinterest?

Pinterest’s largest shareholders are Vanguard group (62.06M shares, 9.16%), Blackrock funding, inc. /de (47.41M shares, 7.45%), and Blackrock (48.45M shares, 7.14%). Together, they hold 23.74% of Pinterest’s total shares outstanding.

Does Blackrock own Pinterest?

Yes, BlackRock owns 7.14% of Pinterest, totaling 48.45M shares as of Jun 2024. This represents 0.05% of BlackRock's total assets, with a market value of 2.14B$. In the last quarter, BlackRock decreased its holdings by -787K shares, a -1.60% change.

Who is Pinterest’s biggest shareholder by percentage of total assets invested?

Swan & legend advisors is Pinterest’s biggest shareholder by percentage of total assets invested, with 95.36% of its assets in 24.61K Pinterest shares, valued at 1.08M$.

Who is the top mutual fund holder of Pinterest shares?

Columbia Seligman Tech & Info A is the top mutual fund holder of Pinterest shares, with 5.15% of its total shares outstanding invested in 29.19M Pinterest shares.

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