Pinterest Ownership | Who Owns Pinterest?

Overview Forecast RevenueFinancials Chart Transcripts

Pinterest Ownership Summary

Pinterest is owned by 44.55% institutional investors, 0.92% insiders, and 54.53% retail investors. Blackrock funding, inc. /de is the largest institutional shareholder, holding 9.67% of PINS shares. Vanguard Total Stock Mkt Idx Inv is the top mutual fund, with 3.07% of its assets in Pinterest shares.

PINS Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Pinterest	44.55%	0.92%	54.53%
Sector	Communication Services Stocks	26.03%	16.24%	57.73%
Industry	Internet Content & Information Stocks	24.23%	16.10%	59.68%
Idea	Social Media Stocks List	64.92%	8.64%	26.44%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Blackrock funding, inc. /de	65.54M	9.67%	$1.70B
Vanguard group	62.06M	9.16%	$1.61B
Blackrock	48.45M	7.14%	$2.14B
Elliott investment management	28.00M	4.14%	$900.76M
Price t rowe associates inc /md/	24.14M	3.57%	$776.59M
Victory capital management	20.55M	3.04%	$685.90M
Ameriprise financial	19.73M	2.92%	$634.77B
Ubs group	14.74M	2.17%	$381.55M
State street	14.08M	2.08%	$452.95M
Norges bank	13.83M	2.04%	$357.94M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Swan & legend advisors	24.61K	95.36%	$1.08M
Inflection point investments llp	291.66K	11.52%	$8.46M
Northern right capital management	661.10K	6.58%	$21.27M
Freshford capital management	635.31K	5.63%	$20.44M
Rip road capital partners lp	141.73K	4.91%	$4.56M
Southpoint capital advisors lp	5.00M	4.22%	$160.85M
Elliott investment management	28.00M	3.96%	$900.76M
Blue grotto capital	942.55K	3.52%	$30.32M
Lakehouse capital pty	179.77K	3.25%	$4.81M
Shapiro capital management	2.07M	2.88%	$66.46M

Top Buyers

Holder	Shares	% Assets	Change
Blackrock funding, inc. /de	65.54M	0.03%	27.10M
Norges bank	13.83M	0.04%	13.83M
Ubs group	14.74M	0.06%	8.17M
Balyasny asset management	4.60M	0.25%	3.98M
Davis selected advisers	11.80M	1.37%	3.91M

Top Sellers

Holder	Shares	% Assets	Change
Franklin resources	3.37M	0.02%	-12.60M
Baillie gifford	-	-	-7.80M
Ninety one uk	-	-	-7.41M
Point72 asset management	-	-	-5.81M
Swedbank ab	4.08M	0.10%	-4.36M

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	13.83M	0.04%	13.83M	$357.94M
Blackstone	1.52M	0.20%	1.52M	$49.06M
Edmond de rothschild	1.03M	0.51%	1.03M	$33.11B
Blue grotto capital	942.55K	3.52%	942.55K	$30.32M
Fullerton fund management	777.00K	0.97%	777.00K	$25.00M

Sold Out

Holder	Change
Legend financial advisors	-3.00
Tfc financial management	-3.00
Mendota financial group	-3.00
Harbor investment advisory	-4.00
Total investment management	-5.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Dec 31, 2025	524	-41.65%	301,963,860	-45.91%	44	0.65%	256	-45.88%	187	-25.79%
Sep 30, 2025	503	-43.99%	272,200,561	-48.44%	40	0.66%	267	-41.96%	150	-48.81%
Jun 30, 2025	903	3.08%	548,306,226	1.79%	81	1.28%	455	-1.52%	298	22.13%
Mar 31, 2025	27	-96.72%	16,081,749	-96.97%	2	0.04%	8	-98.08%	10	-96.14%
Dec 31, 2024	435	-45.63%	264,152,254	-47.24%	38	0.72%	224	-37.95%	146	-46.72%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard Total Stock Mkt Idx Inv	17.68M	3.07%	-250.08K
iShares Core S&P Mid-Cap ETF	19.41M	3.03%	30.32K
Vanguard US Total Market Shares ETF	19.13M	2.83%	187.31K
Columbia Seligman Tech & Info A	10.78M	1.87%	1.05M
Columbia Seligman Technology Growth	10.78M	1.87%	2.72M
UBS: Global Equity	11.91M	1.79%	2.31M
Vanguard Institutional Extnd Mkt Idx Tr	6.54M	1.14%	51.34K
Victory Pioneer Fundamental Growth A	7.19M	1.12%	-143.98K
Vanguard Small Cap Index	6.42M	1.12%	6.42M
Vanguard Mid Cap Index Institutional	6.00M	1.04%	-6.30M

Recent Insider Transactions

Date	Name	Role	Activity	Value
Apr 15, 2026	Rajaram Gokul	-	Sell	$42.00K
Mar 06, 2026	Rajaram Gokul	-	Sell	$21.00K
Feb 02, 2026	Ducard Malik	Chief Content Officer	Sell	$50.58K
Jan 02, 2026	Ducard Malik	Chief Content Officer	Sell	$60.03K
Dec 24, 2025	Brau Donnelly Julia	Chief Financial Officer	Sell	$590.10K

Insider Transactions Trends

Date	Buy	Sell
2026 Q2	-	1
2026 Q1	-	3
2025 Q4	-	5
2025 Q3	-	30
2025 Q2	-	26

PINS Ownership FAQ

Who Owns Pinterest?

Pinterest shareholders are primarily institutional investors at 44.55%, followed by 0.92% insiders and 54.53% retail investors. The average institutional ownership in Pinterest's industry, Internet Content & Information Stocks , is 24.23%, which Pinterest exceeds.

Who owns the most shares of Pinterest?

Pinterest’s largest shareholders are Blackrock funding, inc. /de (65.54M shares, 9.67%), Vanguard group (62.06M shares, 9.16%), and Blackrock (48.45M shares, 7.14%). Together, they hold 25.96% of Pinterest’s total shares outstanding.

Does Blackrock own Pinterest?

Yes, BlackRock owns 7.14% of Pinterest, totaling 48.45M shares as of Jun 2024. This represents 0.05% of BlackRock's total assets, with a market value of 2.14B$. In the last quarter, BlackRock decreased its holdings by -787K shares, a -1.60% change.

Who is Pinterest’s biggest shareholder by percentage of total assets invested?

Swan & legend advisors is Pinterest’s biggest shareholder by percentage of total assets invested, with 95.36% of its assets in 24.61K Pinterest shares, valued at 1.08M$.

Who is the top mutual fund holder of Pinterest shares?

Vanguard Total Stock Mkt Idx Inv is the top mutual fund holder of Pinterest shares, with 3.07% of its total shares outstanding invested in 17.68M Pinterest shares.

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