Pinterest Ownership | Who Owns Pinterest?

Overview Forecast RevenueFinancials Chart Transcripts

Pinterest Ownership Summary

Pinterest is owned by 40.22% institutional investors, 0.62% insiders, and 59.17% retail investors. Vanguard group is the largest institutional shareholder, holding 9.01% of PINS shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 2.83% of its assets in Pinterest shares.

PINS Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Pinterest	40.22%	0.62%	59.17%
Sector	Communication Services Stocks	31.39%	16.65%	51.96%
Industry	Internet Content & Information Stocks	29.82%	17.44%	52.74%
Idea	Social Media Stocks List	32.82%	8.55%	58.62%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	60.99M	9.01%	$1.96B
Blackrock	48.45M	7.14%	$2.14B
Blackrock funding, inc. /de	38.44M	5.68%	$1.24B
Elliott investment management	28.00M	4.14%	$900.76M
Price t rowe associates inc /md/	24.14M	3.57%	$776.59M
Victory capital management	20.55M	3.04%	$685.90M
Ameriprise financial	19.73M	2.92%	$634.77B
Franklin resources	15.97M	2.36%	$513.76M
State street	14.08M	2.08%	$452.95M
Norges bank	12.35M	1.82%	$358.20M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Swan & legend advisors	24.61K	95.36%	$1.08M
Inflection point investments llp	291.66K	11.52%	$8.46M
Lakehouse capital pty	350.00K	7.66%	$12.55M
Northern right capital management	661.10K	6.58%	$21.27M
Freshford capital management	635.31K	5.63%	$20.44M
Rip road capital partners lp	141.73K	4.91%	$4.56M
Empirical capital management	205.02K	4.55%	$7.35M
Southpoint capital advisors lp	5.00M	4.22%	$160.85M
Elliott investment management	28.00M	3.96%	$900.76M
Blue grotto capital	942.55K	3.52%	$30.32M

Top Buyers

Holder	Shares	% Assets	Change
Norges bank	12.35M	0.05%	12.35M
Davis selected advisers	7.89M	1.33%	7.89M
Balyasny asset management	4.60M	0.25%	3.98M
Ubs group	6.56M	0.03%	3.59M
Man group	4.98M	0.28%	3.24M

Top Sellers

Holder	Shares	% Assets	Change
Point72 asset management	-	-	-5.81M
Contour asset management	-	-	-4.20M
Alyeska investment group	-	-	-4.02M
Whale rock capital management	-	-	-3.44M
American century companies	3.38M	0.06%	-2.59M

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	12.35M	0.05%	12.35M	$358.20M
Davis selected advisers	7.89M	1.33%	7.89M	$253.89M
Dsm capital partners	1.95M	0.89%	1.95M	$62.70M
Blackstone	1.52M	0.20%	1.52M	$49.06M
Clal insurance enterprises	1.47M	0.36%	1.47M	$47.29M

Sold Out

Holder	Change
Blume capital management	-3.00
Legend financial advisors	-3.00
Mendota financial group	-3.00
Harbor investment advisory	-4.00
Total investment management	-5.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Sep 30, 2025	503	-43.99%	272,200,561	-48.44%	40	0.66%	267	-41.96%	150	-48.81%
Jun 30, 2025	903	3.08%	548,306,226	1.79%	81	1.28%	455	-1.52%	298	22.13%
Mar 31, 2025	27	-96.72%	16,081,749	-96.97%	2	0.04%	8	-98.08%	10	-96.14%
Dec 31, 2024	435	-45.63%	264,152,254	-47.24%	38	0.72%	224	-37.95%	146	-46.72%
Sep 30, 2024	793	-8.22%	500,470,929	-9.38%	73	1.11%	359	-16.32%	271	2.26%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard US Total Market Shares ETF	19.13M	2.83%	187.31K
Vanguard Total Stock Mkt Idx Inv	17.75M	2.61%	-409.13K
Vanguard Mid Cap Index Institutional	12.59M	1.85%	135.84K
Victory Pioneer Fundamental Growth A	7.44M	1.09%	1.71M
Vanguard Growth Index Investor	7.16M	1.05%	33.46K
Vanguard Institutional Extnd Mkt Idx Tr	6.38M	0.94%	-2.77M
Columbia Seligman Technology Growth	5.71M	0.84%	1.26M
T. Rowe Price U.S. Value Equity Tr-D	5.70M	0.84%	554.04K
Swedbank Robur Technology A	5.68M	0.84%	680.00K
Columbia Seligman Tech & Info A	5.63M	0.83%	-79.10K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Nov 24, 2025	Acosta Andrea	Chief Accounting Officer	Sell	$93.96K
Nov 11, 2025	Walcott Wanjiku Juanita	Chief Legal & Bus Affairs Ofc.	Sell	$1.99M
Oct 01, 2025	Silbermann Benjamin		Sell	$254.88
Sep 24, 2025	Silbermann Benjamin		Sell	$653.48K
Sep 24, 2025	Silbermann Benjamin		Sell	$2.90M

Insider Transactions Trends

Date	Buy	Sell
2025 Q4	-	3
2025 Q3	-	30
2025 Q2	-	26
2025 Q1	-	17
2024 Q4	-	5

PINS Ownership FAQ

Who Owns Pinterest?

Pinterest shareholders are primarily institutional investors at 40.22%, followed by 0.62% insiders and 59.16% retail investors. The average institutional ownership in Pinterest's industry, Internet Content & Information Stocks , is 29.82%, which Pinterest exceeds.

Who owns the most shares of Pinterest?

Pinterest’s largest shareholders are Vanguard group (60.99M shares, 9.01%), Blackrock (48.45M shares, 7.14%), and Blackrock funding, inc. /de (38.44M shares, 5.68%). Together, they hold 21.83% of Pinterest’s total shares outstanding.

Does Blackrock own Pinterest?

Yes, BlackRock owns 7.14% of Pinterest, totaling 48.45M shares as of Jun 2024. This represents 0.05% of BlackRock's total assets, with a market value of 2.14B$. In the last quarter, BlackRock decreased its holdings by -787K shares, a -1.60% change.

Who is Pinterest’s biggest shareholder by percentage of total assets invested?

Swan & legend advisors is Pinterest’s biggest shareholder by percentage of total assets invested, with 95.36% of its assets in 24.61K Pinterest shares, valued at 1.08M$.

Who is the top mutual fund holder of Pinterest shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of Pinterest shares, with 2.83% of its total shares outstanding invested in 19.13M Pinterest shares.

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