Pinterest Ownership | Who Owns Pinterest?

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Pinterest Ownership Summary

Pinterest is owned by 2.38% institutional investors, 0.72% insiders, and 96.90% retail investors. Vanguard group is the largest institutional shareholder, holding 8.36% of PINS shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 2.83% of its assets in Pinterest shares.

PINS Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Pinterest	2.38%	0.72%	96.90%
Sector	Communication Services Stocks	14669.13%	16.76%	-14585.89%
Industry	Internet Content & Information Stocks	27.62%	17.33%	55.05%
Idea	Social Media Stocks List	36.82%	9.33%	53.85%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	56.74M	8.36%	$1.65B
Blackrock	48.45M	7.14%	$2.14B
Blackrock funding, inc. /de	37.99M	5.60%	$1.10B
Elliott investment management	28.00M	4.13%	$812.00M
Price t rowe associates inc /md/	25.43M	3.75%	$737.53M
Ameriprise financial	13.64M	2.01%	$395.44M
State street	12.62M	1.86%	$556.03M
Fmr	12.60M	1.86%	$365.38M
Norges bank	12.35M	1.82%	$358.20M
Wellington management group llp	11.55M	1.70%	$334.98M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Swan & legend advisors	24.61K	95.36%	$1.08M
Inflection point investments llp	291.66K	11.52%	$8.46M
14b captial management lp	746.00K	9.63%	$23.13M
Empirical capital management	268.02K	8.42%	$11.81M
Incline global management	273.69K	6.02%	$7.94M
Rip road capital partners lp	155.17K	5.29%	$4.81M
Northern right capital management	410.59K	5.20%	$12.73M
Elliott investment management	28.00M	4.87%	$812.00M
Freshford capital management	502.37K	4.15%	$14.57M
Bienville capital management	516.30K	3.67%	$14.97M

Top Buyers

Holder	Shares	% Assets	Change
Price t rowe associates inc /md/	25.43M	0.09%	12.99M
Norges bank	12.35M	0.05%	12.35M
Marshall wace, llp	10.70M	0.37%	6.13M
Ameriprise financial	13.64M	0.10%	4.53M
Jpmorgan chase	8.43M	0.02%	4.04M

Top Sellers

Holder	Shares	% Assets	Change
Blackrock funding, inc. /de	37.99M	0.02%	-8.98M
Wellington management group llp	11.55M	0.06%	-7.48M
Point72 asset management	-	-	-4.75M
Ontario teachers pension plan board	4.77M	1.66%	-4.04M
Whale rock capital management	-	-	-3.44M

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	12.35M	0.05%	12.35M	$358.20M
1832 asset management	2.24M	0.08%	2.24M	$98.66M
Raymond james financial	2.11M	0.02%	2.11M	$61.26M
Senvest management	1.56M	1.39%	1.56M	$45.18M
Renaissance group	822.82K	0.99%	822.82K	$23.89M

Sold Out

Holder	Change
Legend financial advisors	-3.00
Mendota financial group	-3.00
Harbor investment advisory	-4.00
Abound wealth management	-7.00
Johnson financial group	-7.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Mar 31, 2025	27	-96.72%	16,081,749	-96.97%	2	0.04%	8	-98.08%	10	-96.14%
Dec 31, 2024	435	-45.63%	264,152,254	-47.24%	38	0.72%	224	-37.95%	146	-46.72%
Sep 30, 2024	793	-8.22%	500,470,929	-9.38%	73	1.11%	359	-16.32%	271	2.26%
Jun 30, 2024	857	4.26%	552,154,572	6.21%	81	1.37%	422	7.38%	265	4.33%
Mar 31, 2024	822	-0.24%	519,876,203	-1.26%	77	1.27%	393	-7.09%	254	5.83%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard US Total Market Shares ETF	19.13M	2.83%	187.31K
Vanguard Total Stock Mkt Idx Inv	18.13M	2.68%	11.32K
Vanguard Mid Cap Index Institutional	12.41M	1.83%	117.23K
Vanguard Institutional Extnd Mkt Idx Tr	9.28M	1.37%	85.08K
Vanguard Growth Index Investor	7.44M	1.10%	17.85K
Victory Pioneer Fundamental Growth A	5.80M	0.86%	862.40K
Columbia Seligman Tech & Info A	5.71M	0.84%	883.50K
Columbia Seligman Technology Growth	5.71M	0.84%	1.26M
T. Rowe Price U.S. Value Equity Tr-D	5.70M	0.84%	554.04K
T. Rowe Price U.S. Value Equity Tr-Z	5.14M	0.76%	5.14M

Recent Insider Transactions

Date	Name	Role	Activity	Value
Jul 23, 2025	Silbermann Benjamin		Sell	$3.16M
Jul 23, 2025	Silbermann Benjamin		Sell	$711.60K
Jul 21, 2025	Madrigal Matthew	Chief Technology Officer	Sell	$771.67K
Jul 16, 2025	Silbermann Benjamin		Sell	$3.00M
Jul 16, 2025	Silbermann Benjamin		Sell	$675.22K

Insider Transactions Trends

Date	Buy	Sell
2025 Q3	-	12
2025 Q2	-	26
2025 Q1	-	17
2024 Q4	-	5
2024 Q3	-	5

PINS Ownership FAQ

Who Owns Pinterest?

Pinterest shareholders are primarily institutional investors at 2.38%, followed by 0.72% insiders and 96.90% retail investors. The average institutional ownership in Pinterest's industry, Internet Content & Information Stocks , is 27.62%, which Pinterest falls below.

Who owns the most shares of Pinterest?

Pinterest’s largest shareholders are Vanguard group (56.74M shares, 8.36%), Blackrock (48.45M shares, 7.14%), and Blackrock funding, inc. /de (37.99M shares, 5.60%). Together, they hold 21.10% of Pinterest’s total shares outstanding.

Does Blackrock own Pinterest?

Yes, BlackRock owns 7.14% of Pinterest, totaling 48.45M shares as of Jun 2024. This represents 0.05% of BlackRock's total assets, with a market value of 2.14B$. In the last quarter, BlackRock decreased its holdings by -787K shares, a -1.60% change.

Who is Pinterest’s biggest shareholder by percentage of total assets invested?

Swan & legend advisors is Pinterest’s biggest shareholder by percentage of total assets invested, with 95.36% of its assets in 24.61K Pinterest shares, valued at 1.08M$.

Who is the top mutual fund holder of Pinterest shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of Pinterest shares, with 2.83% of its total shares outstanding invested in 19.13M Pinterest shares.

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