Primo Brands Ownership | Who Owns Primo Brands?
Primo Brands Ownership Summary
Primo Brands is owned by 19.54% institutional investors, 1.27% insiders, and 79.19% retail investors. Fmr is the largest institutional shareholder, holding 7.80% of PRMB shares. FullerThaler Behavioral Small-Cap Value is the top mutual fund, with 3.27% of its assets in Primo Brands shares.
PRMB Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Primo Brands | 19.54% | 1.27% | 79.19% |
| Sector | Consumer Defensive Stocks | 33.57% | 17.09% | 49.33% |
| Industry | Non-Alcoholic Beverages Stocks | 24.94% | 18.29% | 56.76% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Fmr | 29.14M | 7.80% | $548.68M |
| Vanguard group | 23.03M | 6.19% | $376.52M |
| Viking global investors lp | 23.03M | 6.15% | $509.05M |
| Sachem head capital management lp | 17.09M | 4.58% | $321.90M |
| Samlyn capital | 16.63M | 4.45% | $313.14M |
| Ameriprise financial | 14.63M | 3.92% | $275.39M |
| Fuller & thaler asset management | 14.12M | 3.78% | $265.94M |
| William blair investment management | 13.06M | 3.50% | $245.85M |
| D1 capital partners | 11.81M | 3.15% | $261.11M |
| Blackrock funding, inc. /de | 11.56M | 3.10% | $217.68M |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Sachem head capital management lp | 17.09M | 7.75% | $321.90M |
| Pertento partners llp | 5.30M | 7.30% | $99.80M |
| Palestra capital management | 9.05M | 6.64% | $170.41M |
| Rip road capital partners lp | 262.70K | 6.25% | $5.81M |
| Scopia capital management lp | 466.07K | 6.02% | $8.78M |
| Samlyn capital | 16.63M | 5.34% | $313.14M |
| M.d. sass | 3.38M | 4.83% | $63.70M |
| Simcoe capital management | 1.43M | 4.66% | $26.87M |
| Park west asset management | 2.71M | 4.34% | $51.12M |
| Bayberry capital partners lp | 740.70K | 4.31% | $13.95M |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Sachem head capital management lp | 17.09M | 7.75% | 17.09M |
| Samlyn capital | 16.63M | 5.34% | 12.70M |
| D1 capital partners | 11.81M | 3.00% | 7.00M |
| Palestra capital management | 9.05M | 6.64% | 5.05M |
| Norges bank | 4.53M | 0.01% | 4.53M |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Fmr | 29.14M | 0.03% | -7.08M |
| Eminence capital, lp | - | - | -7.02M |
| Jane street group | 696.84K | 0.00% | -5.11M |
| Alyeska investment group | 1.62M | 0.09% | -4.60M |
| Boston partners | 1.14M | 0.02% | -4.19M |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Sachem head capital management lp | 17.09M | 7.75% | 17.09M | $321.90M |
| Norges bank | 4.53M | 0.01% | 4.53M | $74.09M |
| Cooper creek partners management | 1.79M | 1.15% | 1.79M | $33.66M |
| Vanguard fiduciary trust | 1.54M | 0.01% | 1.54M | $29.00M |
| Madison avenue partners, lp | 1.32M | 1.08% | 1.32M | $24.89M |
Sold Out
| Holder | Change |
|---|---|
| Turning point benefit group | -3.00 |
| Rialto wealth management | -3.00 |
| Tortoise investment management | -4.00 |
| Bay harbor wealth management | -4.00 |
| Wealthspire advisors | -6.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Mar 31, 2026 | 180 | -52.76% | 72,991,118 | -81.50% | 19 | 0.17% | 94 | -58.41% | 40 | -60.78% |
| Dec 31, 2025 | 236 | -36.22% | 151,701,656 | -44.36% | 40 | 0.77% | 141 | -23.78% | 60 | -55.88% |
| Sep 30, 2025 | 353 | -13.90% | 268,621,651 | 5.64% | 71 | 1.56% | 175 | -31.37% | 129 | 27.72% |
| Jun 30, 2025 | 300 | -15.73% | 169,178,618 | -24.47% | 44 | 1.28% | 188 | -19.31% | 69 | -21.59% |
| Mar 31, 2025 | 354 | - | 224,494,707 | - | 59 | - | 344 | - | - | - |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| FullerThaler Behavioral Small-Cap Value | 11.86M | 3.27% | 159.29K |
| Undiscovered Managers Behavioral Val L | 11.12M | 3.06% | 141.40K |
| Fidelity Low-Priced Stock | 10.71M | 2.95% | -8.64K |
| Vanguard Total Stock Mkt Idx Inv | 7.54M | 2.08% | 19.87K |
| Columbia Overseas Value Inst | 6.24M | 1.72% | 267.78K |
| Columbia EAFE Value | 5.97M | 1.65% | 1.06M |
| Vanguard Small Cap Index | 5.45M | 1.50% | -5.39K |
| Allspring Special US Mid Cap Value Eq | 5.03M | 1.39% | 1.95M |
| Allspring Special Mid Cap Value Inst | 5.03M | 1.39% | - |
| Columbia EAFE Core | 3.45M | 0.95% | -48.15K |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Nov 13, 2025 | STANBROOK STEVEN P | - | Buy | $895.94K |
| Nov 12, 2025 | FOSS ERIC J | Exec. Chair and CEO | Buy | $80.27K |
| Nov 11, 2025 | FOSS ERIC J | Exec. Chair and CEO | Buy | $1.91M |
| Nov 11, 2025 | Hass David W. | Chief Financial Officer | Buy | $249.91K |
| Nov 10, 2025 | Cramer Michael John | - | Buy | $78.65K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2026 Q2 | - | - |
| 2026 Q1 | - | - |
| 2025 Q4 | 5 | - |
| 2025 Q3 | 3 | - |
| 2025 Q2 | - | 2 |
PRMB Ownership FAQ
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