Primo Brands Ownership | Who Owns Primo Brands?
Primo Brands Ownership Summary
Primo Brands is owned by 108.94% institutional investors, 1.30% insiders. Fmr is the largest institutional shareholder, holding 6.88% of PRMB shares. FullerThaler Behavioral Small-Cap Value is the top mutual fund, with 2.98% of its assets in Primo Brands shares.
PRMB Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Primo Brands | 108.94% | 1.30% | -10.24% |
| Sector | Consumer Defensive Stocks | 52.60% | 17.13% | 30.27% |
| Industry | Non-Alcoholic Beverages Stocks | 54.45% | 18.55% | 27.00% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Fmr | 25.02M | 6.88% | $611.43M |
| Vanguard group | 23.03M | 6.19% | $376.52M |
| Viking global investors lp | 23.03M | 6.15% | $509.05M |
| Sachem head capital management lp | 17.80M | 4.89% | $434.91M |
| Samlyn capital | 16.53M | 4.55% | $404.11M |
| Fuller & thaler asset management | 13.08M | 3.60% | $319.57M |
| Ameriprise financial | 12.53M | 3.45% | $306.15M |
| D1 capital partners | 11.81M | 3.15% | $261.11M |
| William blair investment management | 11.43M | 3.14% | $279.27M |
| Blackrock funding, inc. /de | 11.27M | 3.10% | $275.44M |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Sachem head capital management lp | 17.80M | 9.02% | $434.91M |
| Pertento partners llp | 6.32M | 8.32% | $154.37M |
| Scopia capital management lp | 333.20K | 7.29% | $8.14M |
| Samlyn capital | 16.53M | 6.58% | $404.11M |
| Rip road capital partners lp | 262.70K | 6.25% | $5.81M |
| Simcoe capital management | 1.23M | 5.47% | $30.03M |
| Bayberry capital partners lp | 614.00K | 5.17% | $15.01M |
| M.d. sass | 3.14M | 5.02% | $76.79M |
| Bwcp, lp | 1.22M | 4.27% | $29.91M |
| Kettle hill capital management | 675.43K | 4.06% | $16.51M |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| D1 capital partners | 11.81M | 3.00% | 7.00M |
| Apollo management | 6.89M | 1.88% | 6.89M |
| Viking global investors lp | 23.03M | 1.32% | 3.43M |
| Deprince race & zollo | 3.83M | 1.36% | 3.13M |
| Norges bank | 3.00M | 0.01% | 3.00M |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Eminence capital, lp | - | - | -7.02M |
| Point72 asset management | 3.69M | 0.10% | -4.68M |
| Palestra capital management | 4.60M | 3.82% | -4.45M |
| Fmr | 25.02M | 0.03% | -4.12M |
| Axiom investors llc /de | - | - | -3.24M |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Apollo management | 6.89M | 1.88% | 6.89M | $168.28M |
| Norges bank | 3.00M | 0.01% | 3.00M | $73.36M |
| Dme capital management, lp | 2.82M | 1.77% | 2.82M | $69.01M |
| Sixth street partners management company | 1.95M | 0.01% | 1.95M | $47.75M |
| Senator investment group lp | 1.61M | 1.43% | 1.61M | $39.30M |
Sold Out
| Holder | Change |
|---|---|
| Rialto wealth management | -3.00 |
| Turning point benefit group | -3.00 |
| Tortoise investment management | -4.00 |
| Bay harbor wealth management | -4.00 |
| Wealthspire advisors | -6.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Jun 30, 2026 | 397 | 7.88% | 396,068,989 | -0.18% | 108 | 0.97% | 204 | 4.08% | 128 | 26.73% |
| Mar 31, 2026 | 180 | -52.76% | 72,991,118 | -81.50% | 19 | 0.17% | 94 | -58.41% | 40 | -60.78% |
| Dec 31, 2025 | 236 | -36.22% | 151,701,656 | -44.36% | 40 | 0.77% | 141 | -23.78% | 60 | -55.88% |
| Sep 30, 2025 | 353 | -13.90% | 268,621,651 | 5.64% | 71 | 1.56% | 175 | -31.37% | 129 | 27.72% |
| Jun 30, 2025 | 300 | -15.73% | 169,178,618 | -24.47% | 44 | 1.28% | 188 | -19.31% | 69 | -21.59% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| FullerThaler Behavioral Small-Cap Value | 10.81M | 2.98% | -1.03M |
| FullerThaler Beh Small-Cap Value SMA | 10.81M | 2.98% | 10.55M |
| Undiscovered Managers Behavioral Val L | 10.11M | 2.79% | -1.01M |
| Fidelity Low-Priced Stock | 8.62M | 2.38% | -11.57K |
| Vanguard MStar Total Stk Mkt Idx Invest | 7.50M | 2.07% | 23.72K |
| Vanguard Morn Total Stk Mkt Idx Investor | 7.48M | 2.06% | -42.67K |
| Vanguard Total Stock Mkt Idx Inv | 7.48M | 2.06% | -42.67K |
| Columbia EAFE Value | 5.55M | 1.53% | -417.97K |
| Columbia Overseas Value Inst | 5.46M | 1.51% | -94.83K |
| Vanguard Small Cap Index | 5.42M | 1.50% | 12.62K |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Aug 10, 2026 | FOSS ERIC J | Exec. Chair and CEO | Buy | $2.00M |
| Aug 10, 2026 | FOSS ERIC J | Exec. Chair and CEO | Buy | $2.43K |
| Aug 07, 2026 | ORCP III DE TopCo GP, LLC | - | Sell | $497.40M |
| Aug 07, 2026 | Lee Tony W | Sell | $497.40M | |
| Nov 13, 2025 | STANBROOK STEVEN P | - | Buy | $895.94K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2026 Q3 | 2 | 2 |
| 2026 Q2 | - | - |
| 2026 Q1 | - | - |
| 2025 Q4 | 5 | - |
| 2025 Q3 | 3 | - |
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