Primo Brands Ownership | Who Owns Primo Brands?


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Primo Brands Ownership Summary


Primo Brands is owned by 71.67% institutional investors, 1.07% insiders, and 27.26% retail investors. Fmr is the largest institutional shareholder, holding 6.26% of PRMB shares.

PRMB Ownership Benchmark


TypeName% Inst% Insiders% Retail
StockPrimo Brands71.67%1.07%27.26%
SectorConsumer Defensive Stocks 43.43%16.04%40.53%
IndustryNon-Alcoholic Beverages Stocks44.04%19.29%36.66%

Institutional Shareholders


Top Institutional Shareholders by Total Shares

HolderShares% HoldingValue
Fmr23.47M6.26%$518.60M
Viking global investors lp23.03M6.15%$509.05M
Vanguard group21.98M5.86%$485.66M
William blair investment management11.83M3.16%$261.54M
D1 capital partners11.81M3.15%$261.11M
Blackrock funding, inc. /de11.48M3.06%$253.70M
Samlyn capital7.73M2.06%$170.85M
Third point5.78M1.54%$127.63M
Boston partners5.42M1.45%$119.69M
Ameriprise financial5.09M1.36%$112.50B

Top Institutional Shareholders by % of Total Assets

HolderShares% AssetsValue
Pertento partners llp2.82M7.22%$62.29M
Rip road capital partners lp262.70K6.25%$5.81M
Bayberry capital partners lp943.00K4.96%$20.84M
Simcoe capital management1.43M4.57%$31.53M
M.d. sass2.46M4.44%$54.46M
Palestra capital management5.06M3.60%$111.85M
Bwcp, lp933.75K3.58%$20.64M
Bullseye asset management285.26K3.30%$6.30M
Nitorum capital807.55K3.13%$17.85M
D1 capital partners11.81M3.00%$261.11M

Top Buyers

HolderShares% AssetsChange
D1 capital partners11.81M3.00%7.00M
Fuller & thaler asset management4.99M0.38%4.99M
Fmr23.47M0.03%4.60M
Norges bank3.55M0.01%3.55M
Viking global investors lp23.03M1.32%3.43M

Top Sellers

HolderShares% AssetsChange
Victory capital management146.13K0.00%-8.35M
Eminence capital, lp---7.02M
Axiom investors llc /de---3.24M
Ghisallo capital management250.00K0.18%-2.75M
Boston partners5.42M0.12%-2.67M

New Positions

HolderShares% AssetsChangeValue
Norges bank3.55M0.01%3.55M$105.01B
Clarkston capital partners2.28M1.08%2.28M$50.28M
Park west asset management1.60M2.98%1.60M$35.36M
Simcoe capital management1.43M4.57%1.43M$31.53M
Silvercrest asset management group1.02M0.15%1.02M$22.62M

Sold Out

HolderChange
Rialto wealth management-3.00
Bay harbor wealth management-4.00
Twin peaks wealth advisors-7.00
Hfm investment advisors-8.00
Sjs investment consulting-9.00

Institutional Ownership Trends


DateHoldingsChange %SharesChange %OwnershipChange %Increased PositionChange %Decreased PositionChange %
Sep 30, 2025353-13.90%268,621,6515.64%711.56%175-31.37%12927.72%
Jun 30, 2025300-15.73%169,178,618-24.47%441.28%188-19.31%69-21.59%
Mar 31, 2025354-224,494,707-59-344---
Sep 30, 20244-728,808---4---

Recent Insider Transactions


DateNameRoleActivityValue
Nov 13, 2025STANBROOK STEVEN P-Buy$895.94K
Nov 12, 2025FOSS ERIC J Exec. Chair and CEOBuy$80.27K
Nov 11, 2025FOSS ERIC J Exec. Chair and CEOBuy$1.91M
Nov 11, 2025Hass David W. Chief Financial OfficerBuy$249.91K
Nov 10, 2025Cramer Michael John-Buy$78.65K

Insider Transactions Trends


DateBuySell
2025 Q45-
2025 Q33-
2025 Q2-2
2025 Q1--

PRMB Ownership FAQ


Who Owns Primo Brands?

Primo Brands shareholders are primarily institutional investors at 71.67%, followed by 1.07% insiders and 27.26% retail investors. The average institutional ownership in Primo Brands's industry, Non-Alcoholic Beverages Stocks, is 44.04%, which Primo Brands exceeds.

Who owns the most shares of Primo Brands?

Primo Brands’s largest shareholders are Fmr (23.47M shares, 6.26%), Viking global investors lp (23.03M shares, 6.15%), and Vanguard group (21.98M shares, 5.86%). Together, they hold 18.27% of Primo Brands’s total shares outstanding.

Does Blackrock own Primo Brands?

BlackRock is not among the top 10 institutional shareholders of Primo Brands.

Who is Primo Brands’s biggest shareholder by percentage of total assets invested?

Pertento partners llp is Primo Brands’s biggest shareholder by percentage of total assets invested, with 7.22% of its assets in 2.82M Primo Brands shares, valued at 62.29M$.

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