Primo Brands Ownership | Who Owns Primo Brands?
Primo Brands Ownership Summary
Primo Brands is owned by 44.61% institutional investors, 51.36% insiders, and 4.03% retail investors. Viking global investors lp is the largest institutional shareholder, holding 5.17% of PRMB shares.
PRMB Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Primo Brands | 44.61% | 51.36% | 4.03% |
| Sector | Consumer Defensive Stocks | 51.48% | 16.38% | 32.14% |
| Industry | Non-Alcoholic Beverages Stocks | 43.52% | 23.07% | 33.41% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Viking global investors lp | 19.60M | 5.17% | $580.61M |
| Blackrock funding, inc. /de | 11.34M | 3.03% | $336.03M |
| William blair investment management | 10.60M | 2.80% | $314.05M |
| Victory capital management | 8.50M | 2.24% | $251.77M |
| Boston partners | 8.09M | 2.13% | $239.55M |
| Samlyn capital | 7.83M | 2.06% | $231.80M |
| Palestra capital management | 6.27M | 1.65% | $185.83M |
| Third point | 5.78M | 1.52% | $171.06M |
| D1 capital partners | 4.81M | 1.27% | $142.47M |
| Norges bank | 3.55M | 0.93% | $105.01B |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Seven grand managers | 2.00M | 7.11% | $59.24M |
| Pertento partners llp | 2.66M | 7.06% | $78.87M |
| M.d. sass | 2.67M | 6.38% | $79.20M |
| Palestra capital management | 6.27M | 5.40% | $185.83M |
| Nitorum capital | 1.23M | 5.39% | $36.38M |
| Rip road capital partners lp | 175.70K | 5.27% | $5.20M |
| Bayberry capital partners lp | 539.10K | 5.13% | $15.97M |
| Bullseye asset management | 285.26K | 4.21% | $8.45M |
| Newgen equity long/short fund | 235.20K | 4.08% | $6.97M |
| Samjo management | 321.86K | 4.02% | $9.53M |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Viking global investors lp | 19.60M | 1.68% | 14.58M |
| Palestra capital management | 6.27M | 5.40% | 6.27M |
| Norges bank | 3.55M | 0.01% | 3.55M |
| Victory capital management | 8.50M | 0.16% | 3.31M |
| Samlyn capital | 7.83M | 3.18% | 3.17M |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Eminence capital, lp | - | - | -7.02M |
| Blackrock funding, inc. /de | 11.34M | 0.01% | -3.63M |
| Axiom investors llc /de | - | - | -3.24M |
| Senator investment group lp | - | - | -2.20M |
| Artisan partners limited partnership | - | - | -2.05M |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Palestra capital management | 6.27M | 5.40% | 6.27M | $185.83M |
| Norges bank | 3.55M | 0.01% | 3.55M | $105.01B |
| M.d. sass | 2.67M | 6.38% | 2.67M | $79.20M |
| Qube research | 1.49M | 0.04% | 1.49M | $44.04M |
| Ceredex value advisors | 1.39M | 0.88% | 1.39M | $41.15M |
Sold Out
| Holder | Change |
|---|---|
| Global financial private client | -15.00 |
| Legacy advisors | -17.00 |
| Stephens consulting | -60.00 |
| Hexagon capital partners | -63.00 |
| Avion wealth | -70.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Jun 30, 2025 | 300 | -15.73% | 169,178,618 | -24.47% | 44 | 1.28% | 188 | -19.31% | 69 | -21.59% |
| Mar 31, 2025 | 354 | - | 224,494,707 | - | 59 | - | 344 | - | - | - |
| Sep 30, 2024 | 4 | - | 728,808 | - | - | - | 4 | - | - | - |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Aug 14, 2025 | Cramer Michael John | - | Buy | $97.84K |
| Aug 12, 2025 | STANBROOK STEVEN P | - | Buy | $298.10K |
| Aug 13, 2025 | Rietbroek Robbert | Chief Executive Officer | Buy | $199.83K |
| May 12, 2025 | Lee Tony W | Sell | $1.60B | |
| May 12, 2025 | ORCP III DE TopCo GP, LLC | - | Sell | $1.60B |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2025 Q3 | 2 | - |
| 2025 Q2 | - | 2 |
| 2025 Q1 | - | - |
PRMB Ownership FAQ
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