Primo Brands Ownership | Who Owns Primo Brands?
Primo Brands Ownership Summary
Primo Brands is owned by 40.75% institutional investors, 1.07% insiders, and 58.18% retail investors. Fmr is the largest institutional shareholder, holding 6.26% of PRMB shares.
PRMB Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Primo Brands | 40.75% | 1.07% | 58.18% |
| Sector | Consumer Defensive Stocks | 33.19% | 16.40% | 50.41% |
| Industry | Non-Alcoholic Beverages Stocks | 30.13% | 18.79% | 51.08% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Fmr | 23.47M | 6.26% | $518.60M |
| Vanguard group | 23.03M | 6.19% | $376.52M |
| Viking global investors lp | 23.03M | 6.15% | $509.05M |
| Fuller & thaler asset management | 14.45M | 3.88% | $236.33M |
| William blair investment management | 12.63M | 3.39% | $206.46M |
| D1 capital partners | 11.81M | 3.15% | $261.11M |
| Blackrock funding, inc. /de | 11.21M | 3.01% | $183.28M |
| Samlyn capital | 7.73M | 2.06% | $170.85M |
| Jane street group | 5.81M | 1.56% | $94.92M |
| Third point | 5.78M | 1.54% | $127.63M |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Pertento partners llp | 2.82M | 7.22% | $62.29M |
| Rip road capital partners lp | 262.70K | 6.25% | $5.81M |
| Bayberry capital partners lp | 943.00K | 4.96% | $20.84M |
| Simcoe capital management | 1.43M | 4.57% | $31.53M |
| M.d. sass | 3.39M | 4.37% | $55.50M |
| Palestra capital management | 5.06M | 3.60% | $111.85M |
| Bwcp, lp | 933.75K | 3.58% | $20.64M |
| Bullseye asset management | 285.26K | 3.30% | $6.30M |
| Nitorum capital | 807.55K | 3.13% | $17.85M |
| D1 capital partners | 11.81M | 3.00% | $261.11M |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Fuller & thaler asset management | 14.45M | 0.81% | 9.46M |
| D1 capital partners | 11.81M | 3.00% | 7.00M |
| Jane street group | 5.81M | 0.01% | 5.03M |
| Fmr | 23.47M | 0.03% | 4.60M |
| Norges bank | 4.53M | 0.01% | 4.53M |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Victory capital management | 146.13K | 0.00% | -8.35M |
| Eminence capital, lp | - | - | -7.02M |
| Axiom investors llc /de | - | - | -3.24M |
| Ghisallo capital management | 250.00K | 0.18% | -2.75M |
| Boston partners | 5.42M | 0.12% | -2.67M |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Norges bank | 4.53M | 0.01% | 4.53M | $74.09M |
| Rubric capital management lp | 3.63M | 0.71% | 3.63M | $59.33M |
| Clarkston capital partners | 2.28M | 1.08% | 2.28M | $50.28M |
| Park west asset management | 1.60M | 2.98% | 1.60M | $35.36M |
| Simcoe capital management | 1.43M | 4.57% | 1.43M | $31.53M |
Sold Out
| Holder | Change |
|---|---|
| Rialto wealth management | -3.00 |
| Tortoise investment management | -4.00 |
| Bay harbor wealth management | -4.00 |
| Wealthspire advisors | -6.00 |
| Twin peaks wealth advisors | -7.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Dec 31, 2025 | 236 | -36.22% | 151,701,656 | -44.36% | 40 | 0.77% | 141 | -23.78% | 60 | -55.88% |
| Sep 30, 2025 | 353 | -13.90% | 268,621,651 | 5.64% | 71 | 1.56% | 175 | -31.37% | 129 | 27.72% |
| Jun 30, 2025 | 300 | -15.73% | 169,178,618 | -24.47% | 44 | 1.28% | 188 | -19.31% | 69 | -21.59% |
| Mar 31, 2025 | 354 | - | 224,494,707 | - | 59 | - | 344 | - | - | - |
| Sep 30, 2024 | 4 | - | 728,808 | - | - | - | 4 | - | - | - |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Nov 13, 2025 | STANBROOK STEVEN P | - | Buy | $895.94K |
| Nov 12, 2025 | FOSS ERIC J | Exec. Chair and CEO | Buy | $80.27K |
| Nov 11, 2025 | FOSS ERIC J | Exec. Chair and CEO | Buy | $1.91M |
| Nov 11, 2025 | Hass David W. | Chief Financial Officer | Buy | $249.91K |
| Nov 10, 2025 | Cramer Michael John | - | Buy | $78.65K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2025 Q4 | 5 | - |
| 2025 Q3 | 3 | - |
| 2025 Q2 | - | 2 |
| 2025 Q1 | - | - |
PRMB Ownership FAQ
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