Prudential Financial (PRU) Stock Forecast, Price Target & Predictions


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PRU Stock Forecast


Prudential Financial (PRU) stock forecast, based on 35 Wall Street analysts, predicts a 12-month average price target of $117.50, with a high of $118.00 and a low of $117.00. This represents a 15.82% increase from the last price of $101.45.

$100 $106 $112 $118 $124 $130 High: $118 Avg: $117.5 Low: $117 Last Closed Price: $101.45

PRU Stock Rating


Prudential Financial stock's rating consensus is Hold, based on 35 Wall Street analysts. The breakdown includes 0 Strong Buy (0.00%), 9 Buy (25.71%), 25 Hold (71.43%), 1 Sell (2.86%), and 0 Strong Sell (0.00%).

Hold
Total 35 1 25 9 Strong Sell Sell Hold Buy Strong Buy

PRU Price Target Upside V Benchmarks


TypeNameUpside
StockPrudential Financial15.82%
SectorFinancial Services Stocks 8.51%
IndustryLife Insurance Stocks 15.45%

Price Target Trends


1M3M12M
# Anlaysts225
Avg Price Target$117.50$117.50$120.80
Last Closing Price$101.45$101.45$101.45
Upside/Downside15.82%15.82%19.07%
Ratings Trends

DateStrong BuyBuyHoldSellStrong SellTotal
Oct, 25-2141-17
Sep, 25-2131-16
Aug, 25-2131-16
Jul, 25-213-116
Jun, 25-213-116
Analyst Price Target Forecasts

DateAnalystCompanyPrice TargetPrice when PublishedPrice Target/Price when PublishedPrice Target/Last Closing Price
Oct 08, 2025Alex ScottBarclays$117.00$103.4113.14%15.33%
Oct 07, 2025Bob HuangMorgan Stanley$118.00$103.3614.16%16.31%
Apr 02, 2025Michael WardUBS$122.00$112.718.24%20.26%
Feb 28, 2025Morgan Stanley$128.00$115.1011.21%26.17%
Oct 31, 2024Alex ScottBarclays$119.00$126.64-6.03%17.30%
Oct 02, 2024John BarnidgePiper Sandler$127.00$119.366.40%25.18%
Sep 04, 2024Alex ScottBarclays$118.00$119.55-1.30%16.31%
Aug 12, 2024Elyse GreenspanWells Fargo$113.00$108.404.24%11.38%
May 22, 2024Suneet KamathJefferies$143.00$117.8421.35%40.96%
May 08, 2024Catherine SeifertCFRA$112.00$116.69-4.02%10.40%
Analyst Rating Forecasts

DateCompanyPrevious RatingNew RatingRating Change
Sep 15, 2025Wolfe ResearchPeer Performinitialise
Jan 22, 2025BMO CapitalUnderperforminitialise
Oct 08, 2024Cowen & Co.OutperformHoldinitialise
Oct 02, 2024Wells FargoMarket PerformMarket Performhold
Oct 02, 2024Piper SandlerNeutralNeutralhold
Aug 12, 2024Wells FargoUnderweightEqual-Weightupgrade
Jul 23, 2024CitigroupNeutralNeutralhold
Jul 10, 2024Morgan StanleyEqual-WeightEqual-Weighthold
Jul 10, 2024JefferiesBuyBuyhold
May 24, 2024Raymond JamesMarket PerformMarket Performhold

Financial Forecast


EPS Forecast

$-5 $1 $7 $13 $19 $25 Dec 20 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27
Dec 20Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27
Reported$-1.00$22.56$-4.49$6.76----
Avg Forecast$9.91$14.05$9.54$11.66$13.02$14.34$15.23$15.98
High Forecast$11.45$16.24$12.15$11.76$13.19$14.60$16.85$19.24
Low Forecast$8.80$12.48$7.78$11.49$12.58$13.71$12.60$14.10
Surprise %-110.09%60.57%-147.06%-42.02%----

Revenue Forecast

$50B $58B $66B $74B $82B $90B Dec 20 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27
Dec 20Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27
Reported$57.09B$71.18B$54.58B$53.98B$70.41B---
Avg Forecast$54.89B$60.47B$62.41B$50.93B$69.47B$57.65B$59.88B$73.48B
High Forecast$61.46B$67.71B$75.56B$53.01B$71.22B$66.15B$59.90B$85.01B
Low Forecast$50.16B$55.26B$53.56B$50.20B$68.26B$52.01B$59.87B$66.84B
Surprise %4.00%17.71%-12.55%5.99%1.34%---

Net Income Forecast

$-5B $-2B $1B $4B $7B $10B Dec 20 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27
Dec 20Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27
Reported$-374.00M$8.87B$-1.65B$2.49B$2.70B---
Avg Forecast$-603.40M$5.00B$1.22B$2.46B$4.70B$5.16B$5.11B$6.08B
High Forecast$286.64M$5.99B$1.76B$3.56B$4.81B$5.32B$6.14B$7.01B
Low Forecast$-1.49B$4.00B$675.90M$1.36B$4.59B$5.00B$4.59B$5.14B
Surprise %-38.02%77.53%-235.43%1.18%-42.50%---

PRU Forecast FAQ


Is Prudential Financial stock a buy?

Prudential Financial stock has a consensus rating of Hold, based on 35 Wall Street analysts. The rating breakdown includes 0 Strong Buy, 9 Buy, 25 Hold, 1 Sell, and 0 Strong Sell, reflecting a consensus that Prudential Financial is a neutral investment for most analysts.

What is Prudential Financial's price target?

Prudential Financial's price target, set by 35 Wall Street analysts, averages $117.5 over the next 12 months. The price target range spans from $117 at the low end to $118 at the high end, suggesting a potential 15.82% change from the previous closing price of $101.45.

How does Prudential Financial stock forecast compare to its benchmarks?

Prudential Financial's stock forecast shows a 15.82% upside, outperforming the average forecast for the financial services stocks sector (8.51%) and outperforming the life insurance stocks industry (15.45%).

What is the breakdown of analyst ratings for Prudential Financial over the past three months?

  • October 2025: 0% Strong Buy, 11.76% Buy, 82.35% Hold, 5.88% Sell, 0% Strong Sell.
  • September 2025: 0% Strong Buy, 12.50% Buy, 81.25% Hold, 6.25% Sell, 0% Strong Sell.
  • August 2025: 0% Strong Buy, 12.50% Buy, 81.25% Hold, 6.25% Sell, 0% Strong Sell.

What is Prudential Financial’s EPS forecast?

Prudential Financial's average annual EPS forecast for its fiscal year ending in December 2025 is $14.34, marking a 0% decrease from the reported $0 in 2024. Estimates for the following years are $15.23 in 2026, and $15.98 in 2027.

What is Prudential Financial’s revenue forecast?

Prudential Financial's average annual revenue forecast for its fiscal year ending in December 2025 is $57.65B, reflecting a -18.11% decrease from the reported $70.4B in 2024. The forecast for 2026 is $59.88B, and $73.48B for 2027.

What is Prudential Financial’s net income forecast?

Prudential Financial's net income forecast for the fiscal year ending in December 2025 stands at $5.16B, representing an 90.97% increase from the reported $2.7B in 2024. Projections indicate $5.11B in 2026, and $6.08B in 2027.