Prudential Financial (PRU) Stock Forecast, Price Target & Predictions
PRU Stock Forecast
Prudential Financial (PRU) stock forecast, based on 37 Wall Street analysts, predicts a 12-month average price target of $101.38, with a high of $120.00 and a low of $87.00. This represents a -2.24% decline from the last price of $103.70.
PRU Stock Rating
Prudential Financial stock's rating consensus is Hold, based on 37 Wall Street analysts. The breakdown includes 0 Strong Buy (0.00%), 7 Buy (18.92%), 25 Hold (67.57%), 5 Sell (13.51%), and 0 Strong Sell (0.00%).
Hold
PRU Price Target Upside V Benchmarks
| Type | Name | Upside |
|---|---|---|
| Stock | Prudential Financial | -2.24% |
| Sector | Financial Services Stocks | 5.37% |
| Industry | Life Insurance Stocks | 8.57% |
Price Target Trends
| 1M | 3M | 12M | |
|---|---|---|---|
| # Anlaysts | 1 | 7 | 17 |
| Avg Price Target | $100.00 | $94.14 | $108.29 |
| Last Closing Price | $103.70 | $103.70 | $103.70 |
| Upside/Downside | -3.57% | -9.22% | 4.43% |
Ratings Trends
| Date | Strong Buy | Buy | Hold | Sell | Strong Sell | Total |
|---|---|---|---|---|---|---|
| Jun, 26 | - | 1 | 13 | 3 | 1 | 18 |
| May, 26 | - | 1 | 14 | 2 | 1 | 18 |
| Apr, 26 | 1 | 2 | 13 | 2 | - | 18 |
| Mar, 26 | - | 2 | 13 | 2 | - | 17 |
| Feb, 26 | - | 2 | 14 | 1 | - | 17 |
Analyst Price Target Forecasts
| Date | Analyst | Company | Price Target | Price when Published | Price Target/Price when Published | Price Target/Last Closing Price |
|---|---|---|---|---|---|---|
| May 12, 2026 | Wes Carmichael | Wells Fargo | $100.00 | $101.12 | -1.11% | -3.57% |
| May 06, 2026 | Alex Scott | Barclays | $90.00 | $100.27 | -10.24% | -13.21% |
| May 04, 2026 | UBS | $92.00 | $98.62 | -6.71% | -11.28% | |
| Apr 23, 2026 | Jack Matten | BMO Capital | $87.00 | $94.90 | -8.32% | -16.10% |
| Apr 21, 2026 | Alex Scott | Barclays | $91.00 | $96.45 | -5.65% | -12.25% |
| Apr 13, 2026 | Mizuho Securities | $101.00 | $97.59 | 3.49% | -2.60% | |
| Apr 09, 2026 | Michael Ward | UBS | $98.00 | $97.10 | 0.93% | -5.50% |
| Mar 06, 2026 | Bob Jian Huang | Morgan Stanley | $111.00 | $97.04 | 14.39% | 7.04% |
| Feb 04, 2026 | Evercore ISI | $110.00 | $102.17 | 7.66% | 6.08% | |
| Jan 14, 2026 | Mizuho Securities | $126.00 | $116.58 | 8.08% | 21.50% |
Analyst Rating Forecasts
| Date | Company | Previous Rating | New Rating | Rating Change |
|---|---|---|---|---|
| May 12, 2026 | Wells Fargo | Underweight | Underweight | hold |
| May 06, 2026 | Barclays | Underweight | Underweight | hold |
| May 04, 2026 | Morgan Stanley | Equal-Weight | Underweight | downgrade |
| Apr 23, 2026 | BMO Capital | Underperform | Underperform | hold |
| Apr 21, 2026 | Barclays | Equal-Weight | Underweight | downgrade |
| Apr 09, 2026 | UBS | Neutral | Neutral | hold |
| Mar 06, 2026 | Evercore ISI | Negative | Negative | hold |
| Jan 28, 2026 | Cowen & Co. | Hold | Hold | hold |
| Jan 08, 2026 | UBS | Neutral | Neutral | hold |
| Dec 23, 2025 | Piper Sandler | Neutral | Neutral | hold |
Financial Forecast
EPS Forecast
Annual
| Dec 21 | Dec 22 | Dec 23 | Dec 24 | Dec 25 | Dec 26 | Dec 27 | |
|---|---|---|---|---|---|---|---|
| Reported | $22.56 | $-4.49 | $6.76 | $7.54 | $10.16 | - | - |
| Avg Forecast | $14.05 | $9.54 | $11.66 | $13.02 | $14.34 | $15.23 | $15.98 |
| High Forecast | $16.24 | $12.15 | $11.76 | $13.19 | $14.60 | $16.85 | $19.24 |
| Low Forecast | $12.48 | $7.78 | $11.49 | $12.58 | $13.71 | $12.60 | $14.10 |
| Surprise % | 60.57% | -147.06% | -42.02% | -42.09% | -29.15% | - | - |
Revenue Forecast
Annual
| Dec 21 | Dec 22 | Dec 23 | Dec 24 | Dec 25 | Dec 26 | Dec 27 | |
|---|---|---|---|---|---|---|---|
| Reported | $71.15B | $56.99B | $54.27B | $70.67B | $55.70B | - | - |
| Avg Forecast | $60.47B | $62.41B | $50.93B | $69.47B | $57.65B | $59.88B | $73.48B |
| High Forecast | $67.71B | $75.56B | $53.01B | $71.22B | $66.15B | $59.90B | $85.01B |
| Low Forecast | $55.26B | $53.56B | $50.20B | $68.26B | $52.01B | $59.87B | $66.84B |
| Surprise % | 17.65% | -8.70% | 6.55% | 1.73% | -3.40% | - | - |
Net Income Forecast
Annual
| Dec 21 | Dec 22 | Dec 23 | Dec 24 | Dec 25 | Dec 26 | Dec 27 | |
|---|---|---|---|---|---|---|---|
| Reported | $8.87B | $-1.65B | $2.49B | $2.73B | $3.58B | - | - |
| Avg Forecast | $5.00B | $1.22B | $2.46B | $4.70B | $5.16B | $5.11B | $6.08B |
| High Forecast | $5.99B | $1.76B | $3.56B | $4.81B | $5.32B | $6.14B | $7.01B |
| Low Forecast | $4.00B | $675.90M | $1.36B | $4.59B | $5.00B | $4.59B | $5.14B |
| Surprise % | 77.53% | -235.43% | 1.18% | -41.97% | -30.70% | - | - |