Prudential Financial (PRU) Stock Forecast, Price Target & Predictions
PRU Stock Forecast
Prudential Financial (PRU) stock forecast, based on 36 Wall Street analysts, predicts a 12-month average price target of $117.43, with a high of $126.00 and a low of $110.00. This represents a 23.69% increase from the last price of $94.94.
PRU Stock Rating
Prudential Financial stock's rating consensus is Hold, based on 36 Wall Street analysts. The breakdown includes 0 Strong Buy (0.00%), 9 Buy (25.00%), 25 Hold (69.44%), 2 Sell (5.56%), and 0 Strong Sell (0.00%).
Hold
PRU Price Target Upside V Benchmarks
| Type | Name | Upside |
|---|---|---|
| Stock | Prudential Financial | 23.69% |
| Sector | Financial Services Stocks | 12.59% |
| Industry | Life Insurance Stocks | 22.39% |
Price Target Trends
| 1M | 3M | 12M | |
|---|---|---|---|
| # Anlaysts | 1 | 8 | 11 |
| Avg Price Target | $111.00 | $118.38 | $118.55 |
| Last Closing Price | $94.94 | $94.94 | $94.94 |
| Upside/Downside | 16.92% | 24.69% | 24.87% |
Ratings Trends
| Date | Strong Buy | Buy | Hold | Sell | Strong Sell | Total |
|---|---|---|---|---|---|---|
| Mar, 26 | - | 2 | 13 | 2 | - | 17 |
| Feb, 26 | - | 2 | 14 | 1 | - | 17 |
| Jan, 26 | - | 2 | 14 | 1 | - | 17 |
| Dec, 25 | - | 2 | 14 | 1 | - | 17 |
| Nov, 25 | - | 2 | 14 | 1 | - | 17 |
Analyst Price Target Forecasts
| Date | Analyst | Company | Price Target | Price when Published | Price Target/Price when Published | Price Target/Last Closing Price |
|---|---|---|---|---|---|---|
| Mar 06, 2026 | Bob Jian Huang | Morgan Stanley | $111.00 | $97.04 | 14.39% | 16.92% |
| Feb 04, 2026 | Evercore ISI | $110.00 | $102.17 | 7.66% | 15.86% | |
| Jan 14, 2026 | Mizuho Securities | $126.00 | $116.58 | 8.08% | 32.72% | |
| Jan 13, 2026 | Elyse Greenspan | Wells Fargo | $115.00 | $117.74 | -2.33% | 21.13% |
| Jan 08, 2026 | UBS | $116.00 | $118.79 | -2.35% | 22.18% | |
| Jan 08, 2026 | Alex Scott | Barclays | $124.00 | $116.85 | 6.12% | 30.61% |
| Dec 23, 2025 | Piper Sandler | $120.00 | $114.84 | 4.49% | 26.40% | |
| Dec 15, 2025 | Yaron Kinar | Mizuho Securities | $125.00 | $117.65 | 6.25% | 31.66% |
| Oct 08, 2025 | Alex Scott | Barclays | $117.00 | $103.41 | 13.14% | 23.24% |
| Oct 07, 2025 | Bob Huang | Morgan Stanley | $118.00 | $103.36 | 14.16% | 24.29% |
Analyst Rating Forecasts
| Date | Company | Previous Rating | New Rating | Rating Change |
|---|---|---|---|---|
| Mar 06, 2026 | Evercore ISI | Negative | Negative | hold |
| Jan 28, 2026 | Cowen & Co. | Hold | Hold | hold |
| Jan 08, 2026 | UBS | Neutral | Neutral | hold |
| Dec 23, 2025 | Piper Sandler | Neutral | Neutral | hold |
| Sep 15, 2025 | Wolfe Research | Peer Perform | initialise | |
| Jan 22, 2025 | BMO Capital | Underperform | initialise | |
| Oct 08, 2024 | Cowen & Co. | Outperform | Hold | initialise |
| Oct 02, 2024 | Wells Fargo | Market Perform | Market Perform | hold |
| Oct 02, 2024 | Piper Sandler | Neutral | Neutral | hold |
| Aug 12, 2024 | Wells Fargo | Underweight | Equal-Weight | upgrade |
Financial Forecast
EPS Forecast
Annual
| Dec 21 | Dec 22 | Dec 23 | Dec 24 | Dec 25 | Dec 26 | Dec 27 | |
|---|---|---|---|---|---|---|---|
| Reported | $22.56 | $-4.49 | $6.76 | $7.54 | $10.16 | - | - |
| Avg Forecast | $14.05 | $9.54 | $11.66 | $13.02 | $14.34 | $15.23 | $15.98 |
| High Forecast | $16.24 | $12.15 | $11.76 | $13.19 | $14.60 | $16.85 | $19.24 |
| Low Forecast | $12.48 | $7.78 | $11.49 | $12.58 | $13.71 | $12.60 | $14.10 |
| Surprise % | 60.57% | -147.06% | -42.02% | -42.09% | -29.15% | - | - |
Revenue Forecast
Annual
| Dec 21 | Dec 22 | Dec 23 | Dec 24 | Dec 25 | Dec 26 | Dec 27 | |
|---|---|---|---|---|---|---|---|
| Reported | $71.15B | $56.99B | $54.27B | $70.67B | $55.70B | - | - |
| Avg Forecast | $60.47B | $62.41B | $50.93B | $69.47B | $57.65B | $59.88B | $73.48B |
| High Forecast | $67.71B | $75.56B | $53.01B | $71.22B | $66.15B | $59.90B | $85.01B |
| Low Forecast | $55.26B | $53.56B | $50.20B | $68.26B | $52.01B | $59.87B | $66.84B |
| Surprise % | 17.65% | -8.70% | 6.55% | 1.73% | -3.40% | - | - |
Net Income Forecast
Annual
| Dec 21 | Dec 22 | Dec 23 | Dec 24 | Dec 25 | Dec 26 | Dec 27 | |
|---|---|---|---|---|---|---|---|
| Reported | $8.87B | $-1.65B | $2.49B | $2.73B | $3.58B | - | - |
| Avg Forecast | $5.00B | $1.22B | $2.46B | $4.70B | $5.16B | $5.11B | $6.08B |
| High Forecast | $5.99B | $1.76B | $3.56B | $4.81B | $5.32B | $6.14B | $7.01B |
| Low Forecast | $4.00B | $675.90M | $1.36B | $4.59B | $5.00B | $4.59B | $5.14B |
| Surprise % | 77.53% | -235.43% | 1.18% | -41.97% | -30.70% | - | - |