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Prudential Financial (PRU) Stock Forecast, Price Target & Predictions

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PRU Stock Forecast

Prudential Financial (PRU) stock forecast, based on 35 Wall Street analysts, predicts a 12-month average price target of $119.83, with a high of $126.00 and a low of $115.00. This represents a 9.96% increase from the last price of $108.98.

$100 $106 $112 $118 $124 $130 High: $126 Avg: $119.83 Low: $115 Last Closed Price: $108.98

PRU Stock Rating

Prudential Financial stock's rating consensus is Hold, based on 35 Wall Street analysts. The breakdown includes 0 Strong Buy (0.00%), 9 Buy (25.71%), 25 Hold (71.43%), 1 Sell (2.86%), and 0 Strong Sell (0.00%).

Hold
Total 35 1 25 9 Strong Sell Sell Hold Buy Strong Buy

PRU Price Target Upside V Benchmarks

TypeNameUpside
StockPrudential Financial9.96%
SectorFinancial Services Stocks 5.28%
IndustryLife Insurance Stocks 14.89%

Price Target Trends

1M3M12M
# Anlaysts4610
Avg Price Target$120.25$121.00$121.10
Last Closing Price$108.98$108.98$108.98
Upside/Downside10.34%11.03%11.12%
Ratings Trends
DateStrong BuyBuyHoldSellStrong SellTotal
Jan, 26-2141-17
Dec, 25-2141-17
Nov, 25-2141-17
Oct, 25-2141-17
Sep, 25-2131-16
Analyst Price Target Forecasts
DateAnalystCompanyPrice TargetPrice when PublishedPrice Target/Price when PublishedPrice Target/Last Closing Price
Jan 14, 2026Mizuho Securities$126.00$116.588.08%15.62%
Jan 13, 2026Elyse GreenspanWells Fargo$115.00$117.74-2.33%5.52%
Jan 08, 2026UBS$116.00$118.79-2.35%6.44%
Jan 08, 2026Alex ScottBarclays$124.00$116.856.12%13.78%
Dec 23, 2025Piper Sandler$120.00$114.844.49%10.11%
Dec 15, 2025Yaron KinarMizuho Securities$125.00$117.656.25%14.70%
Oct 08, 2025Alex ScottBarclays$117.00$103.4113.14%7.36%
Oct 07, 2025Bob HuangMorgan Stanley$118.00$103.3614.16%8.28%
Apr 02, 2025Michael WardUBS$122.00$112.718.24%11.95%
Feb 28, 2025Morgan Stanley$128.00$115.1011.21%17.45%
Analyst Rating Forecasts
DateCompanyPrevious RatingNew RatingRating Change
Jan 08, 2026UBSNeutralNeutralhold
Dec 23, 2025Piper SandlerNeutralNeutralhold
Sep 15, 2025Wolfe ResearchPeer Performinitialise
Jan 22, 2025BMO CapitalUnderperforminitialise
Oct 08, 2024Cowen & Co.OutperformHoldinitialise
Oct 02, 2024Wells FargoMarket PerformMarket Performhold
Oct 02, 2024Piper SandlerNeutralNeutralhold
Aug 12, 2024Wells FargoUnderweightEqual-Weightupgrade
Jul 23, 2024CitigroupNeutralNeutralhold
Jul 10, 2024Morgan StanleyEqual-WeightEqual-Weighthold

Financial Forecast

EPS Forecast

$-5 $1 $7 $13 $19 $25 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27
Reported$22.56$-4.49$6.76----
Avg Forecast$14.05$9.54$11.66$13.02$14.34$15.23$15.98
High Forecast$16.24$12.15$11.76$13.19$14.60$16.85$19.24
Low Forecast$12.48$7.78$11.49$12.58$13.71$12.60$14.10
Surprise %60.57%-147.06%-42.02%----

Revenue Forecast

$50B $58B $66B $74B $82B $90B Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27
Reported$71.18B$54.58B$53.98B$70.41B---
Avg Forecast$60.47B$62.41B$50.93B$69.47B$57.65B$59.88B$73.48B
High Forecast$67.71B$75.56B$53.01B$71.22B$66.15B$59.90B$85.01B
Low Forecast$55.26B$53.56B$50.20B$68.26B$52.01B$59.87B$66.84B
Surprise %17.71%-12.55%5.99%1.34%---

Net Income Forecast

$-5B $-2B $1B $4B $7B $10B Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27
Reported$8.87B$-1.65B$2.49B$2.70B---
Avg Forecast$5.00B$1.22B$2.46B$4.70B$5.16B$5.11B$6.08B
High Forecast$5.99B$1.76B$3.56B$4.81B$5.32B$6.14B$7.01B
Low Forecast$4.00B$675.90M$1.36B$4.59B$5.00B$4.59B$5.14B
Surprise %77.53%-235.43%1.18%-42.50%---

PRU Forecast FAQ

Is Prudential Financial stock a buy?

Prudential Financial stock has a consensus rating of Hold, based on 35 Wall Street analysts. The rating breakdown includes 0 Strong Buy, 9 Buy, 25 Hold, 1 Sell, and 0 Strong Sell, reflecting a consensus that Prudential Financial is a neutral investment for most analysts.

What is Prudential Financial's price target?

Prudential Financial's price target, set by 35 Wall Street analysts, averages $119.83 over the next 12 months. The price target range spans from $115 at the low end to $126 at the high end, suggesting a potential 9.96% change from the previous closing price of $108.98.

How does Prudential Financial stock forecast compare to its benchmarks?

Prudential Financial's stock forecast shows a 9.96% upside, outperforming the average forecast for the financial services stocks sector (5.28%) and underperforming the life insurance stocks industry (14.89%).

What is the breakdown of analyst ratings for Prudential Financial over the past three months?

  • January 2026: 0% Strong Buy, 11.76% Buy, 82.35% Hold, 5.88% Sell, 0% Strong Sell.
  • December 2025: 0% Strong Buy, 11.76% Buy, 82.35% Hold, 5.88% Sell, 0% Strong Sell.
  • November 2025: 0% Strong Buy, 11.76% Buy, 82.35% Hold, 5.88% Sell, 0% Strong Sell.

What is Prudential Financial’s EPS forecast?

Prudential Financial's average annual EPS forecast for its fiscal year ending in December 2025 is $14.34, marking a 0% decrease from the reported $0 in 2024. Estimates for the following years are $15.23 in 2026, and $15.98 in 2027.

What is Prudential Financial’s revenue forecast?

Prudential Financial's average annual revenue forecast for its fiscal year ending in December 2025 is $57.65B, reflecting a -18.11% decrease from the reported $70.4B in 2024. The forecast for 2026 is $59.88B, and $73.48B for 2027.

What is Prudential Financial’s net income forecast?

Prudential Financial's net income forecast for the fiscal year ending in December 2025 stands at $5.16B, representing an 90.97% increase from the reported $2.7B in 2024. Projections indicate $5.11B in 2026, and $6.08B in 2027.