Prudential Financial (PRU) Stock Forecast, Price Target & Predictions
PRU Stock Forecast
Prudential Financial (PRU) stock forecast, based on 37 Wall Street analysts, predicts a 12-month average price target of $105.22, with a high of $128.00 and a low of $87.00. This represents a -10.52% decline from the last price of $117.59.
PRU Stock Rating
Prudential Financial stock's rating consensus is Hold, based on 37 Wall Street analysts. The breakdown includes 0 Strong Buy (0.00%), 7 Buy (18.92%), 25 Hold (67.57%), 5 Sell (13.51%), and 0 Strong Sell (0.00%).
Hold
PRU Price Target Upside V Benchmarks
| Type | Name | Upside |
|---|---|---|
| Stock | Prudential Financial | -10.52% |
| Sector | Financial Services Stocks | 6.88% |
| Industry | Life Insurance Stocks | 5.54% |
Price Target Trends
| 1M | 3M | 12M | |
|---|---|---|---|
| # Anlaysts | 3 | 7 | 24 |
| Avg Price Target | $114.33 | $109.71 | $108.71 |
| Last Closing Price | $117.59 | $117.59 | $117.59 |
| Upside/Downside | -2.77% | -6.70% | -7.55% |
Ratings Trends
| Date | Strong Buy | Buy | Hold | Sell | Strong Sell | Total |
|---|---|---|---|---|---|---|
| Sep, 26 | - | - | 14 | 3 | 1 | 18 |
| Aug, 26 | - | - | 13 | 3 | 2 | 18 |
| Jul, 26 | - | - | 14 | 3 | 1 | 18 |
| Jun, 26 | - | 1 | 13 | 3 | 1 | 18 |
| May, 26 | - | 1 | 14 | 2 | 1 | 18 |
Analyst Price Target Forecasts
| Date | Analyst | Company | Price Target | Price when Published | Price Target/Price when Published | Price Target/Last Closing Price |
|---|---|---|---|---|---|---|
| Aug 24, 2026 | Bob Huang | Morgan Stanley | $105.00 | $122.44 | -14.24% | -10.71% |
| Aug 19, 2026 | Wes Carmichael | Wells Fargo | $110.00 | $124.54 | -11.67% | -6.45% |
| Aug 11, 2026 | Paul Newsome | Piper Sandler | $128.00 | $122.11 | 4.82% | 8.85% |
| Jul 15, 2026 | Atlantic Equities | $114.00 | $115.15 | -1.00% | -3.05% | |
| Jul 10, 2026 | Suneet Kamath | Jefferies | $110.00 | $115.00 | -4.35% | -6.45% |
| Jul 09, 2026 | Yaron Kinar | Mizuho Securities | $109.00 | $112.67 | -3.26% | -7.31% |
| Jul 07, 2026 | Alex Scott | Barclays | $92.00 | $114.28 | -19.50% | -21.76% |
| May 12, 2026 | Wes Carmichael | Wells Fargo | $100.00 | $101.12 | -1.11% | -14.96% |
| May 06, 2026 | Alex Scott | Barclays | $90.00 | $100.27 | -10.24% | -23.46% |
| May 04, 2026 | UBS | $92.00 | $98.62 | -6.71% | -21.76% |
Analyst Rating Forecasts
| Date | Company | Previous Rating | New Rating | Rating Change |
|---|---|---|---|---|
| Aug 24, 2026 | Morgan Stanley | Underweight | Underweight | hold |
| Aug 19, 2026 | Wells Fargo | Underweight | Underweight | hold |
| Aug 11, 2026 | Piper Sandler | Neutral | Neutral | hold |
| Jul 22, 2026 | Cowen & Co. | Hold | Hold | hold |
| Jul 10, 2026 | Jefferies | Hold | Hold | hold |
| Jul 07, 2026 | Barclays | Underweight | Underweight | hold |
| Jun 24, 2026 | Piper Sandler | Neutral | Neutral | hold |
| May 12, 2026 | Wells Fargo | Underweight | Underweight | hold |
| May 06, 2026 | Barclays | Underweight | Underweight | hold |
| May 04, 2026 | Morgan Stanley | Equal-Weight | Underweight | downgrade |
Financial Forecast
EPS Forecast
Annual
| Dec 21 | Dec 22 | Dec 23 | Dec 24 | Dec 25 | Dec 26 | Dec 27 | |
|---|---|---|---|---|---|---|---|
| Reported | $22.56 | $-4.49 | $6.76 | $7.54 | $10.16 | - | - |
| Avg Forecast | $14.05 | $9.54 | $11.66 | $13.02 | $14.34 | $15.23 | $15.98 |
| High Forecast | $16.24 | $12.15 | $11.76 | $13.19 | $14.60 | $16.85 | $19.24 |
| Low Forecast | $12.48 | $7.78 | $11.49 | $12.58 | $13.71 | $12.60 | $14.10 |
| Surprise % | 60.57% | -147.06% | -42.02% | -42.09% | -29.15% | - | - |
Revenue Forecast
Annual
| Dec 21 | Dec 22 | Dec 23 | Dec 24 | Dec 25 | Dec 26 | Dec 27 | |
|---|---|---|---|---|---|---|---|
| Reported | $71.15B | $56.99B | $54.27B | $70.67B | $55.70B | - | - |
| Avg Forecast | $60.47B | $62.41B | $50.93B | $69.47B | $57.65B | $59.88B | $73.48B |
| High Forecast | $67.71B | $75.56B | $53.01B | $71.22B | $66.15B | $59.90B | $85.01B |
| Low Forecast | $55.26B | $53.56B | $50.20B | $68.26B | $52.01B | $59.87B | $66.84B |
| Surprise % | 17.65% | -8.70% | 6.55% | 1.73% | -3.40% | - | - |
Net Income Forecast
Annual
| Dec 21 | Dec 22 | Dec 23 | Dec 24 | Dec 25 | Dec 26 | Dec 27 | |
|---|---|---|---|---|---|---|---|
| Reported | $8.87B | $-1.65B | $2.49B | $2.73B | $3.58B | - | - |
| Avg Forecast | $5.00B | $1.22B | $2.46B | $4.70B | $5.16B | $5.11B | $6.08B |
| High Forecast | $5.99B | $1.76B | $3.56B | $4.81B | $5.32B | $6.14B | $7.01B |
| Low Forecast | $4.00B | $675.90M | $1.36B | $4.59B | $5.00B | $4.59B | $5.14B |
| Surprise % | 77.53% | -235.43% | 1.18% | -41.97% | -30.70% | - | - |