Prudential Financial (PRU) Stock Forecast, Price Target & Predictions
PRU Stock Forecast
Prudential Financial (PRU) stock forecast, based on 35 Wall Street analysts, predicts a 12-month average price target of $117.50, with a high of $118.00 and a low of $117.00. This represents a 15.82% increase from the last price of $101.45.
PRU Stock Rating
Prudential Financial stock's rating consensus is Hold, based on 35 Wall Street analysts. The breakdown includes 0 Strong Buy (0.00%), 9 Buy (25.71%), 25 Hold (71.43%), 1 Sell (2.86%), and 0 Strong Sell (0.00%).
Hold
PRU Price Target Upside V Benchmarks
| Type | Name | Upside |
|---|---|---|
| Stock | Prudential Financial | 15.82% |
| Sector | Financial Services Stocks | 8.51% |
| Industry | Life Insurance Stocks | 15.45% |
Price Target Trends
| 1M | 3M | 12M | |
|---|---|---|---|
| # Anlaysts | 2 | 2 | 5 |
| Avg Price Target | $117.50 | $117.50 | $120.80 |
| Last Closing Price | $101.45 | $101.45 | $101.45 |
| Upside/Downside | 15.82% | 15.82% | 19.07% |
Ratings Trends
| Date | Strong Buy | Buy | Hold | Sell | Strong Sell | Total |
|---|---|---|---|---|---|---|
| Oct, 25 | - | 2 | 14 | 1 | - | 17 |
| Sep, 25 | - | 2 | 13 | 1 | - | 16 |
| Aug, 25 | - | 2 | 13 | 1 | - | 16 |
| Jul, 25 | - | 2 | 13 | - | 1 | 16 |
| Jun, 25 | - | 2 | 13 | - | 1 | 16 |
Analyst Price Target Forecasts
| Date | Analyst | Company | Price Target | Price when Published | Price Target/Price when Published | Price Target/Last Closing Price |
|---|---|---|---|---|---|---|
| Oct 08, 2025 | Alex Scott | Barclays | $117.00 | $103.41 | 13.14% | 15.33% |
| Oct 07, 2025 | Bob Huang | Morgan Stanley | $118.00 | $103.36 | 14.16% | 16.31% |
| Apr 02, 2025 | Michael Ward | UBS | $122.00 | $112.71 | 8.24% | 20.26% |
| Feb 28, 2025 | Morgan Stanley | $128.00 | $115.10 | 11.21% | 26.17% | |
| Oct 31, 2024 | Alex Scott | Barclays | $119.00 | $126.64 | -6.03% | 17.30% |
| Oct 02, 2024 | John Barnidge | Piper Sandler | $127.00 | $119.36 | 6.40% | 25.18% |
| Sep 04, 2024 | Alex Scott | Barclays | $118.00 | $119.55 | -1.30% | 16.31% |
| Aug 12, 2024 | Elyse Greenspan | Wells Fargo | $113.00 | $108.40 | 4.24% | 11.38% |
| May 22, 2024 | Suneet Kamath | Jefferies | $143.00 | $117.84 | 21.35% | 40.96% |
| May 08, 2024 | Catherine Seifert | CFRA | $112.00 | $116.69 | -4.02% | 10.40% |
Analyst Rating Forecasts
| Date | Company | Previous Rating | New Rating | Rating Change |
|---|---|---|---|---|
| Sep 15, 2025 | Wolfe Research | Peer Perform | initialise | |
| Jan 22, 2025 | BMO Capital | Underperform | initialise | |
| Oct 08, 2024 | Cowen & Co. | Outperform | Hold | initialise |
| Oct 02, 2024 | Wells Fargo | Market Perform | Market Perform | hold |
| Oct 02, 2024 | Piper Sandler | Neutral | Neutral | hold |
| Aug 12, 2024 | Wells Fargo | Underweight | Equal-Weight | upgrade |
| Jul 23, 2024 | Citigroup | Neutral | Neutral | hold |
| Jul 10, 2024 | Morgan Stanley | Equal-Weight | Equal-Weight | hold |
| Jul 10, 2024 | Jefferies | Buy | Buy | hold |
| May 24, 2024 | Raymond James | Market Perform | Market Perform | hold |
Financial Forecast
EPS Forecast
Annual
| Dec 20 | Dec 21 | Dec 22 | Dec 23 | Dec 24 | Dec 25 | Dec 26 | Dec 27 | |
|---|---|---|---|---|---|---|---|---|
| Reported | $-1.00 | $22.56 | $-4.49 | $6.76 | - | - | - | - |
| Avg Forecast | $9.91 | $14.05 | $9.54 | $11.66 | $13.02 | $14.34 | $15.23 | $15.98 |
| High Forecast | $11.45 | $16.24 | $12.15 | $11.76 | $13.19 | $14.60 | $16.85 | $19.24 |
| Low Forecast | $8.80 | $12.48 | $7.78 | $11.49 | $12.58 | $13.71 | $12.60 | $14.10 |
| Surprise % | -110.09% | 60.57% | -147.06% | -42.02% | - | - | - | - |
Revenue Forecast
Annual
| Dec 20 | Dec 21 | Dec 22 | Dec 23 | Dec 24 | Dec 25 | Dec 26 | Dec 27 | |
|---|---|---|---|---|---|---|---|---|
| Reported | $57.09B | $71.18B | $54.58B | $53.98B | $70.41B | - | - | - |
| Avg Forecast | $54.89B | $60.47B | $62.41B | $50.93B | $69.47B | $57.65B | $59.88B | $73.48B |
| High Forecast | $61.46B | $67.71B | $75.56B | $53.01B | $71.22B | $66.15B | $59.90B | $85.01B |
| Low Forecast | $50.16B | $55.26B | $53.56B | $50.20B | $68.26B | $52.01B | $59.87B | $66.84B |
| Surprise % | 4.00% | 17.71% | -12.55% | 5.99% | 1.34% | - | - | - |
Net Income Forecast
Annual
| Dec 20 | Dec 21 | Dec 22 | Dec 23 | Dec 24 | Dec 25 | Dec 26 | Dec 27 | |
|---|---|---|---|---|---|---|---|---|
| Reported | $-374.00M | $8.87B | $-1.65B | $2.49B | $2.70B | - | - | - |
| Avg Forecast | $-603.40M | $5.00B | $1.22B | $2.46B | $4.70B | $5.16B | $5.11B | $6.08B |
| High Forecast | $286.64M | $5.99B | $1.76B | $3.56B | $4.81B | $5.32B | $6.14B | $7.01B |
| Low Forecast | $-1.49B | $4.00B | $675.90M | $1.36B | $4.59B | $5.00B | $4.59B | $5.14B |
| Surprise % | -38.02% | 77.53% | -235.43% | 1.18% | -42.50% | - | - | - |