Peloton Interactive Ownership | Who Owns Peloton Interactive?

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Peloton Interactive Ownership Summary

Peloton Interactive is owned by 36.96% institutional investors, 1.08% insiders, and 61.96% retail investors. Vanguard group is the largest institutional shareholder, holding 9.40% of PTON shares. American Funds Growth Fund of Amer A is the top mutual fund, with 4.85% of its assets in Peloton Interactive shares.

PTON Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Peloton Interactive	36.96%	1.08%	61.96%
Sector	Consumer Cyclical Stocks	33.21%	14.13%	52.66%
Industry	Leisure Stocks	29.35%	17.38%	53.27%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	39.23M	9.40%	$241.64M
Blackrock funding, inc. /de	32.60M	7.81%	$200.84M
Fmr	29.96M	7.45%	$269.68M
Blackrock	26.71M	7.26%	$90.28M
T. rowe price investment management	21.07M	5.24%	$189.68M
D. e. shaw	18.47M	4.88%	$160.71M
Eminence capital, lp	15.09M	3.75%	$135.77M
Dnb asset management as	10.78M	2.58%	$66.38M
Price t rowe associates inc /md/	10.11M	2.51%	$90.96M
Geode capital management	9.74M	2.33%	$60.01M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Prentice capital management, lp	764.89K	10.51%	$6.88M
Point72 italy, s.r.l.	607.18K	4.06%	$5.46M
Quinn opportunity partners	5.75M	3.67%	$51.72M
Aperture investors	2.63M	3.24%	$23.67M
Scopia capital management lp	2.45M	2.77%	$22.07M
Tenzing global management	525.00K	2.60%	$4.72M
Technology crossover management ix	3.68M	2.01%	$22.65M
Eminence capital, lp	15.09M	1.65%	$135.77M
Panoramic capital	396.06K	1.60%	$3.56M
Union square park capital management	500.00K	1.60%	$4.50M

Top Buyers

Holder	Shares	% Assets	Change
D. e. shaw	18.47M	0.12%	12.08M
Price t rowe associates inc /md/	10.11M	0.01%	9.79M
Blackrock	26.71M	0.00%	9.48M
Dnb asset management as	10.78M	0.23%	6.33M
Hennessy advisors	4.96M	1.08%	4.96M

Top Sellers

Holder	Shares	% Assets	Change
Gtcr	-	-	-14.00M
Dragoneer investment group	-	-	-11.29M
Apollo management	-	-	-5.31M
Jain global	21.77K	0.00%	-5.26M
Camber capital management lp	-	-	-4.50M

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	3.86M	0.00%	3.86M	$23.80M
Point72 italy, s.r.l.	607.18K	4.06%	607.18K	$5.46M
Hidden lake asset management lp	594.10K	0.68%	594.10K	$5.35M
Cinctive capital management lp	586.92K	0.25%	586.92K	$5.28M
Tenzing global management	525.00K	2.60%	525.00K	$4.72M

Sold Out

Holder	Change
Human investing	-1.00
Carsonallaria wealth management	-2.00
Baldwin brothers llc/ma	-3.00
Macroview investment management	-3.00
Eastern bank	-3.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Dec 31, 2025	228	-56.82%	154,218,962	-58.17%	36	0.44%	90	-60.70%	66	-48.44%
Sep 30, 2025	234	-52.34%	129,474,446	-61.03%	32	0.44%	101	-55.31%	53	-56.20%
Jun 30, 2025	496	-0.80%	374,459,260	7.22%	96	1.22%	227	-7.35%	125	2.46%
Mar 31, 2025	21	-95.64%	21,049,190	-93.94%	5	0.07%	6	-97.63%	9	-91.43%
Dec 31, 2024	232	-44.89%	125,067,724	-60.52%	33	0.47%	113	-32.74%	50	-54.13%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
American Funds Growth Fund of Amer A	18.26M	4.85%	-
Capital Group Growth Fnd of Amer Comp	18.26M	4.85%	-
DNB Teknologi A	14.16M	3.33%	14.16M
Vanguard Total Stock Mkt Idx Inv	12.68M	2.98%	25.84K
Fidelity Blue Chip Growth	11.95M	2.81%	-
Vanguard US Total Market Shares ETF	10.49M	2.69%	-26.43K
iShares Russell 2000 ETF	9.62M	2.26%	-78.54K
Vanguard Small Cap Index	9.12M	2.14%	19.29K
American Funds SMALLCAP World A	7.74M	1.82%	-
Morgan Stanley Insight	5.57M	1.43%	2.91M

Recent Insider Transactions

Date	Name	Role	Activity	Value
Mar 16, 2026	Coddington Elizabeth F	Chief Financial Officer	Sell	$84.50K
Mar 16, 2026	Caldwell Nick V.	Chief Product Officer	Sell	$164.77K
Feb 20, 2026	Cotter Jennifer Cunningham	Chief Content Officer	Sell	$681.67K
Feb 20, 2026	Sanders Dion C.	Chief Commercial Officer	Sell	$647.93K
Feb 17, 2026	Stern Peter C	President and CEO	Sell	$130.21K

Insider Transactions Trends

Date	Buy	Sell
2026 Q2	-	-
2026 Q1	-	19
2025 Q4	-	17
2025 Q3	-	23
2025 Q2	-	13

PTON Ownership FAQ

Who Owns Peloton Interactive?

Peloton Interactive shareholders are primarily institutional investors at 36.96%, followed by 1.08% insiders and 61.96% retail investors. The average institutional ownership in Peloton Interactive's industry, Leisure Stocks , is 29.35%, which Peloton Interactive exceeds.

Who owns the most shares of Peloton Interactive?

Peloton Interactive’s largest shareholders are Vanguard group (39.23M shares, 9.40%), Blackrock funding, inc. /de (32.6M shares, 7.81%), and Fmr (29.96M shares, 7.45%). Together, they hold 24.66% of Peloton Interactive’s total shares outstanding.

Does Blackrock own Peloton Interactive?

Yes, BlackRock owns 7.26% of Peloton Interactive, totaling 26.71M shares as of Jun 2024. This represents 0.00% of BlackRock's total assets, with a market value of 90.28M$. In the last quarter, BlackRock increased its holdings by 9.48M shares, a 55.02% change.

Who is Peloton Interactive’s biggest shareholder by percentage of total assets invested?

Prentice capital management, lp is Peloton Interactive’s biggest shareholder by percentage of total assets invested, with 10.51% of its assets in 764.89K Peloton Interactive shares, valued at 6.88M$.

Who is the top mutual fund holder of Peloton Interactive shares?

American Funds Growth Fund of Amer A is the top mutual fund holder of Peloton Interactive shares, with 4.85% of its total shares outstanding invested in 18.26M Peloton Interactive shares.

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