Peloton Interactive Ownership | Who Owns Peloton Interactive?

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Peloton Interactive Ownership Summary

Peloton Interactive is owned by 95.85% institutional investors, 1.17% insiders, and 2.98% retail investors. Blackrock funding, inc. /de is the largest institutional shareholder, holding 15.45% of PTON shares. iShares Core S&P Small-Cap ETF is the top mutual fund, with 5.86% of its assets in Peloton Interactive shares.

PTON Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Peloton Interactive	95.85%	1.17%	2.98%
Sector	Consumer Cyclical Stocks	206.34%	16.22%	-122.56%
Industry	Leisure Stocks	60.55%	16.71%	22.74%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Blackrock funding, inc. /de	65.03M	15.45%	$384.34M
Vanguard group	39.23M	9.40%	$241.64M
Dnb asset management as	38.12M	9.05%	$225.26M
Blackrock	26.71M	7.26%	$90.28M
Vanguard capital management	18.77M	4.46%	$110.94M
D. e. shaw	17.05M	4.05%	$100.75M
State street	16.14M	3.83%	$95.38M
Quinn opportunity partners	13.37M	3.17%	$78.99M
T. rowe price investment management	12.83M	3.05%	$75.85M
Geode capital management	10.81M	2.57%	$63.89M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Prentice capital management, lp	920.07K	10.29%	$5.44M
Scopia capital management lp	1.53M	8.10%	$9.05M
Point72 italy, s.r.l.	607.18K	4.06%	$5.46M
Quinn opportunity partners	13.37M	3.66%	$78.99M
Union square park capital management	1.65M	3.51%	$9.75M
Pale fire capital se	7.73M	3.23%	$45.68M
Technology crossover management ix	3.68M	3.15%	$21.73M
Simcoe capital management	2.66M	2.86%	$15.72M
Tenzing global management	525.00K	2.60%	$4.72M
Benefit street partners	250.00K	2.12%	$1.48M

Top Buyers

Holder	Shares	% Assets	Change
Blackrock funding, inc. /de	65.03M	0.01%	32.71M
Dnb asset management as	38.12M	0.63%	15.43M
Blackrock	26.71M	0.00%	9.48M
State street	16.14M	0.00%	7.03M
Sixth street partners management company	4.14M	0.00%	4.14M

Top Sellers

Holder	Shares	% Assets	Change
Eminence capital, lp	-	-	-18.15M
Gtcr	-	-	-14.00M
Dragoneer investment group	-	-	-11.29M
Dme capital management, lp	-	-	-10.11M
Capital world investors	-	-	-7.74M

New Positions

Holder	Shares	% Assets	Change	Value
Sixth street partners management company	4.14M	0.00%	4.14M	$24.50M
Public sector pension investment board	1.43M	0.02%	1.43M	$8.47M
Natixis	1.20M	0.03%	1.20M	$7.09M
Trexquant investment lp	872.05K	0.03%	872.05K	$5.15M
Royce & associates lp	842.35K	0.04%	842.35K	$4.98M

Sold Out

Holder	Change
Vsm wealth advisory	-1.00
Human investing	-1.00
Carsonallaria wealth management	-2.00
Strategic advocates	-2.00
Concord wealth partners	-2.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Jun 30, 2026	494	4.44%	403,587,371	11.62%	95	1.30%	260	11.59%	107	-10.08%
Mar 31, 2026	457	-3.59%	353,994,383	-4.06%	84	1.08%	220	9.45%	118	-19.73%
Dec 31, 2025	228	-56.82%	154,218,962	-58.17%	36	0.44%	90	-60.70%	66	-48.44%
Sep 30, 2025	234	-52.34%	129,474,446	-61.03%	32	0.44%	101	-55.31%	53	-56.20%
Jun 30, 2025	496	-0.80%	374,459,260	7.22%	96	1.22%	227	-7.35%	125	2.46%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
iShares Core S&P Small-Cap ETF	25.39M	5.86%	-21.99K
DNB Teknologi A	24.32M	5.62%	7.17M
Capital Group Growth Fnd of Amer Comp	18.26M	4.85%	-
American Funds Growth Fund of Amer A	18.26M	4.85%	-
Vanguard Total Stock Mkt Idx Inv	13.23M	3.06%	213.82K
Vanguard Morn Total Stk Mkt Idx Investor	13.23M	3.06%	213.82K
Vanguard MStar Total Stk Mkt Idx Invest	13.28M	3.03%	48.07K
Fidelity Blue Chip Growth	11.95M	2.81%	-
Vanguard US Total Market Shares ETF	10.49M	2.69%	-26.43K
iShares Russell 2000 ETF	10.41M	2.40%	-184.90K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Aug 19, 2026	Baig Saqib	Chief Accounting Officer	Sell	$26.78K
Aug 19, 2026	Sanders Dion C.	Chief Commercial Officer	Sell	$613.43K
Aug 17, 2026	Baig Saqib	Chief Accounting Officer	Sell	$195.44K
Aug 17, 2026	Boone Karen	-	Sell	$133.66K
Jul 20, 2026	Kirol Charles Peter	Chief Operating Officer	Sell	$20.75K

Insider Transactions Trends

Date	Buy	Sell
2026 Q3	-	6
2026 Q2	-	8
2026 Q1	-	19
2025 Q4	-	17
2025 Q3	-	23

PTON Ownership FAQ

Who Owns Peloton Interactive?

Peloton Interactive shareholders are primarily institutional investors at 95.85%, followed by 1.17% insiders and 2.98% retail investors. The average institutional ownership in Peloton Interactive's industry, Leisure Stocks , is 60.55%, which Peloton Interactive exceeds.

Who owns the most shares of Peloton Interactive?

Peloton Interactive’s largest shareholders are Blackrock funding, inc. /de (65.03M shares, 15.45%), Vanguard group (39.23M shares, 9.40%), and Dnb asset management as (38.12M shares, 9.05%). Together, they hold 33.90% of Peloton Interactive’s total shares outstanding.

Does Blackrock own Peloton Interactive?

Yes, BlackRock owns 7.26% of Peloton Interactive, totaling 26.71M shares as of Jun 2024. This represents 0.00% of BlackRock's total assets, with a market value of 90.28M$. In the last quarter, BlackRock increased its holdings by 9.48M shares, a 55.02% change.

Who is Peloton Interactive’s biggest shareholder by percentage of total assets invested?

Prentice capital management, lp is Peloton Interactive’s biggest shareholder by percentage of total assets invested, with 10.29% of its assets in 920.07K Peloton Interactive shares, valued at 5.44M$.

Who is the top mutual fund holder of Peloton Interactive shares?

iShares Core S&P Small-Cap ETF is the top mutual fund holder of Peloton Interactive shares, with 5.86% of its total shares outstanding invested in 25.39M Peloton Interactive shares.

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