Roku Ownership | Who Owns Roku?

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Roku Ownership Summary

Roku is owned by 77.85% institutional investors, 0.63% insiders, and 21.51% retail investors. Blackrock funding, inc. /de is the largest institutional shareholder, holding 9.07% of ROKU shares. iShares Core S&P Mid-Cap ETF is the top mutual fund, with 3.04% of its assets in Roku shares.

ROKU Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Roku	77.85%	0.63%	21.51%
Sector	Communication Services Stocks	43.30%	18.05%	38.65%
Industry	Entertainment Stocks	47.22%	18.01%	34.77%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Blackrock funding, inc. /de	13.38M	9.07%	$1.85B
Vanguard group	12.99M	8.84%	$1.41B
Blackrock	7.89M	5.49%	$472.88M
Vanguard capital management	5.93M	4.02%	$818.63M
Fmr	5.31M	3.60%	$733.61M
Pentwater capital management lp	4.33M	2.93%	$597.46M
State street	4.12M	2.79%	$568.48M
Balyasny asset management	3.15M	2.13%	$434.84M
Geode capital management	3.06M	2.08%	$424.00M
Goldman sachs group	2.65M	1.80%	$365.96M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Empirical capital management	443.36K	16.74%	$61.25M
Firsthand capital management	60.00K	13.25%	$8.29M
Vazirani asset management	15.61K	10.61%	$2.16M
Decagon asset management llp	393.64K	10.36%	$54.38M
Twin securities	105.66K	6.53%	$14.60M
Birnam oak advisors, lp	290.00K	6.50%	$40.06M
Sand grove capital management llp	166.16K	5.99%	$22.95M
Atlas venture advisors	57.71K	5.56%	$7.97M
Tig advisors	708.27K	4.33%	$97.84M
West tower group	10.95K	4.25%	$1.51M

Top Buyers

Holder	Shares	% Assets	Change
Blackrock funding, inc. /de	13.38M	0.03%	5.96M
Pentwater capital management lp	4.33M	3.65%	4.33M
Balyasny asset management	3.15M	0.54%	2.92M
State street	4.12M	0.02%	1.85M
Goldman sachs group	2.65M	0.03%	1.69M

Top Sellers

Holder	Shares	% Assets	Change
Fmr	5.31M	0.03%	-11.70M
Ark investment management	595.88K	0.53%	-3.22M
Baillie gifford	-	-	-2.49M
Tableaux	-	-	-1.89M
Jacobs levy equity management	-	-	-1.47M

New Positions

Holder	Shares	% Assets	Change	Value
Pentwater capital management lp	4.33M	3.65%	4.33M	$597.46M
Hbk investments l p	1.18M	1.60%	1.18M	$163.60M
Sixth street partners management company	959.43K	0.02%	959.43K	$132.54M
Aqr arbitrage	831.45K	1.62%	831.45K	$113.82M
Tig advisors	708.27K	4.33%	708.27K	$97.84M

Sold Out

Holder	Change
Murphy & mullick capital management	-1.00
Ross\johnson & associates	-1.00
Toth financial advisory	-1.00
Mendota financial group	-1.00
Synergy asset management	-2.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Jun 30, 2026	823	11.82%	114,839,996	1.61%	77	1.32%	430	16.22%	242	14.69%
Mar 31, 2026	727	-5.58%	112,738,548	1.39%	76	1.36%	366	-6.87%	208	11.23%
Dec 31, 2025	504	-25.77%	61,825,594	-44.39%	42	0.73%	255	-24.56%	119	-28.31%
Sep 30, 2025	647	5.72%	108,911,051	2.77%	74	1.42%	322	15.00%	157	-17.80%
Jun 30, 2025	612	-4.97%	110,759,430	1.44%	75	1.35%	276	-8.91%	194	13.45%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
iShares Core S&P Mid-Cap ETF	4.51M	3.04%	138.00
Vanguard MStar Total Stk Mkt Idx Invest	4.18M	2.81%	12.14K
Vanguard Morn Total Stk Mkt Idx Investor	4.16M	2.81%	1.53K
Vanguard Total Stock Mkt Idx Inv	4.16M	2.81%	1.53K
Vanguard US Total Market Shares ETF	4.01M	2.75%	3.04K
Vanguard Small Cap Index	3.01M	2.03%	5.51K
ARK Disruptive Innovation Full Composite	2.52M	1.71%	-1.24M
Fidelity Advisor Growth Opps M	2.35M	1.58%	-4.57M
ARK Innovation ETF	2.33M	1.58%	51.25K
Nikko AM ARK Disruptive Innovation A USD	2.01M	1.37%	-67.81K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Sep 04, 2026	Collier Charles	President, Roku Media	Sell	$224.92K
Sep 04, 2026	Collier Charles	President, Roku Media	Sell	$1.39M
Sep 02, 2026	Handman Christopher T.	SVP & General Counsel	Sell	$466.76K
Sep 02, 2026	Fuchsberg Gilbert	President, Subscriptions	Sell	$750.81K
Sep 01, 2026	HUNT NEIL D	-	Sell	$221.43K

Insider Transactions Trends

Date	Buy	Sell
2026 Q3	-	32
2026 Q2	-	61
2026 Q1	-	42
2025 Q4	-	49
2025 Q3	-	27

ROKU Ownership FAQ

Who Owns Roku?

Roku shareholders are primarily institutional investors at 77.85%, followed by 0.63% insiders and 21.52% retail investors. The average institutional ownership in Roku's industry, Entertainment Stocks , is 47.22%, which Roku exceeds.

Who owns the most shares of Roku?

Roku’s largest shareholders are Blackrock funding, inc. /de (13.38M shares, 9.07%), Vanguard group (12.99M shares, 8.84%), and Blackrock (7.89M shares, 5.49%). Together, they hold 23.40% of Roku’s total shares outstanding.

Does Blackrock own Roku?

Yes, BlackRock owns 5.49% of Roku, totaling 7.89M shares as of Jun 2024. This represents 0.01% of BlackRock's total assets, with a market value of 472.88M$. In the last quarter, BlackRock increased its holdings by 620.78K shares, a 8.54% change.

Who is Roku’s biggest shareholder by percentage of total assets invested?

Empirical capital management is Roku’s biggest shareholder by percentage of total assets invested, with 16.74% of its assets in 443.36K Roku shares, valued at 61.25M$.

Who is the top mutual fund holder of Roku shares?

iShares Core S&P Mid-Cap ETF is the top mutual fund holder of Roku shares, with 3.04% of its total shares outstanding invested in 4.51M Roku shares.

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