USA TODAY (TDAY) Revenue & Revenue Breakdown
USA TODAY Revenue Highlights
Latest Revenue (Y)
$2.51B
Latest Revenue (Q)
$560.80M
Main Segment (Y)
Digital
Main Geography (Y)
UK And ReachLocal
USA TODAY Revenue by Period
USA TODAY Revenue by Year
| Date | Revenue | Change |
|---|---|---|
| 2024-12-31 | $2.51B | -5.79% |
| 2023-12-31 | $2.66B | -9.57% |
| 2022-12-31 | $2.95B | -8.19% |
| 2021-12-31 | $3.21B | - |
USA TODAY generated $2.51B in revenue during NA 2024, up -5.79% compared to the previous quarter, and up 0.00% compared to the same period a year ago.
USA TODAY Revenue by Quarter
| Date | Revenue | Change |
|---|---|---|
| 2025-09-30 | $560.80M | -4.11% |
| 2025-06-30 | $584.86M | 2.32% |
| 2025-03-31 | $571.57M | -8.00% |
| 2024-12-31 | $621.27M | 1.44% |
| 2024-09-30 | $612.44M | - |
USA TODAY generated $560.80M in revenue during Q3 2025, up -4.11% compared to the previous quarter, and up 0.00% compared to the same period a year ago.
USA TODAY Revenue Breakdown
USA TODAY Revenue Breakdown by Product
Annual Revenue by Product
| Product/Service | Dec 24 | Dec 23 | Dec 22 | Dec 21 | Dec 20 |
|---|---|---|---|---|---|
| Digital Other | $92.40M | - | - | - | - |
| Print Advertising | $525.80M | $576.54M | - | - | - |
| Digital Advertising | $346.38M | - | - | - | - |
| Print Circulation | $650.05M | $772.20M | - | - | - |
| Digital | $1.10B | - | - | - | - |
| Digital Marketing Services | $476.05M | $476.96M | - | - | - |
| Digital Media | - | $280.60M | - | - | - |
| Digital Advertising and Marketing Services | - | $810.57M | $825.25M | $858.88M | - |
| Advertising And Marketing Services | - | $1.39B | - | - | - |
| Other Revenue | - | $348.62M | $364.53M | $307.25M | $303.43M |
| Other Digital Revenue | - | $6.30M | - | - | - |
| Circulation | - | $927.82M | $1.08B | $1.25B | $1.39B |
| Advertising | - | - | $1.50B | $1.65B | - |
| - | - | $670.88M | $792.29M | - | |
| Advertising and Marketing | - | - | - | - | $1.71B |
USA TODAY's latest annual revenue breakdown by segment (product or service), as of Dec 24: Digital (34.55%), Print Circulation (20.35%), Print Advertising (16.46%), Digital Marketing Services (14.90%), Digital Advertising (10.84%), and Digital Other (2.89%).
Quarterly Revenue by Product
| Product/Service | Sep 25 | Jun 25 | Dec 24 | Sep 24 | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jun 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Digital Advertising | $87.18M | $87.88M | $92.70M | $84.74M | $84.47M | $84.47M | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| Digital Marketing Services | $114.79M | $117.87M | $116.75M | $119.58M | $123.31M | $116.41M | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| Digital | $262.74M | $265.44M | $280.39M | $277.39M | $278.38M | $267.50M | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| Digital Other | $17.06M | $17.01M | $21.93M | $23.01M | $24.32M | $23.14M | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| Print Advertising | $112.52M | $124.84M | $128.29M | $123.93M | $138.90M | $134.68M | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| Print Circulation | $138.47M | $144.14M | $156.11M | $157.29M | $163.32M | $173.32M | $585.13M | $187.06M | - | - | - | - | - | - | - | - | - | - | - | - |
| Other Digital Revenue | - | - | - | - | - | - | - | $21.00M | - | - | - | - | - | - | - | - | - | - | - | - |
| Other Revenue | - | - | - | - | - | - | $90.43M | $85.96M | $85.44M | $86.78M | $98.42M | $91.32M | $90.43M | $84.36M | $88.59M | $81.46M | $73.91M | $63.29M | $75.89M | $73.15M |
| Digital Advertising and Marketing Services | - | - | - | - | - | - | $210.99M | $202.65M | $204.03M | $192.89M | $210.98M | $202.52M | $210.16M | $201.60M | $222.55M | $221.98M | $219.19M | $195.16M | - | - |
| Circulation | - | - | - | - | - | - | - | $624.57M | $233.61M | $241.28M | $256.68M | $264.73M | $274.62M | $288.60M | $307.28M | $306.70M | $310.26M | $325.44M | $338.47M | $336.16M |
| Advertising | - | - | - | - | - | - | - | $339.80M | $353.31M | $340.85M | $375.57M | $361.85M | $383.61M | $375.11M | $430.67M | $412.02M | $420.11M | $388.36M | - | - |
| - | - | - | - | - | - | - | $137.15M | $149.28M | $147.95M | $164.59M | $159.32M | $173.45M | $173.52M | $208.12M | $190.04M | $200.93M | $193.20M | - | - | |
| Advertising and Marketing | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | $461.09M | $405.23M |
USA TODAY's latest quarterly revenue breakdown by segment (product or service), as of Sep 25: Digital (35.86%), Print Circulation (18.90%), Digital Marketing Services (15.67%), Print Advertising (15.36%), Digital Advertising (11.90%), and Digital Other (2.33%).
USA TODAY Revenue Breakdown by Country
Annual Revenue by Country
| Country | Dec 21 | Dec 20 | Dec 19 |
|---|---|---|---|
| UK And ReachLocal | $247.60M | $231.50M | $31.80M |
USA TODAY's latest annual revenue breakdown by geography, as of Dec 21: UK And ReachLocal (100.00%).
Quarterly Revenue by Country
| Country | Dec 18 |
|---|---|
| Foreign Countries | $391.30M |
USA TODAY's latest quarterly revenue breakdown by geography, as of Dec 18: Foreign Countries (100.00%).
USA TODAY Peer Comparison by Revenue
| Ticker | Company | Last Year Revenue | Last Quarter Revenue |
|---|---|---|---|
| ATHM | Autohome | $7.18B | $1.61B |
| TDAY | USA TODAY | $2.51B | $560.80M |
| DLX | Deluxe | $2.13B | $540.20M |
| SCHL | Scholastic | $1.63B | $551.10M |
| CABO | Cable One | $1.58B | $376.01M |
| SSTK | Shutterstock | $989.92M | $260.09M |
| GETY | Getty Images | $939.29M | $240.04M |
| EVER | EverQuote | $500.19M | $173.94M |
| NXDR | Nextdoor | $257.65M | $54.18M |
| SMWB | Similarweb | $218.02M | $58.98M |
| ASST | Strive | $633.49K | $984.00K |