Under Armour Ownership | Who Owns Under Armour?
Under Armour Ownership Summary
Under Armour is owned by 20.55% institutional investors, 9.63% insiders, and 69.82% retail investors. Bdt capital partners is the largest institutional shareholder, holding 15.31% of UA shares. iShares Core S&P Small-Cap ETF is the top mutual fund, with 1.72% of its assets in Under Armour shares.
UA Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Under Armour | 20.55% | 9.63% | 69.82% |
| Sector | Consumer Cyclical Stocks | 252.54% | 15.03% | -167.57% |
| Industry | Apparel Manufacturing Stocks | 46.70% | 16.40% | 36.90% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Bdt capital partners | 65.05M | 15.31% | $376.64M |
| Fairfax financial ltd/ can | 22.00M | 5.18% | $126.93M |
| Blackrock funding, inc. /de | 16.73M | 3.94% | $96.84M |
| Blackrock | 16.89M | 3.81% | $110.26M |
| Vanguard group | 15.73M | 3.67% | $75.50M |
| Dimensional fund advisors lp | 11.52M | 2.71% | $66.69M |
| State street | 4.62M | 1.09% | $26.73M |
| Neuberger berman group | 4.00M | 0.94% | $23.14M |
| D. e. shaw | 2.84M | 0.67% | $16.44M |
| Geode capital management | 2.68M | 0.63% | $15.50M |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Bdt capital partners | 65.05M | 10.73% | $376.64M |
| Fairfax financial ltd/ can | 22.00M | 6.53% | $126.93M |
| Formula growth | 400.00K | 1.05% | $2.32M |
| Bastion asset management | 278.05K | 0.49% | $1.60M |
| Values first advisors | 93.60K | 0.28% | $541.95K |
| Quinn opportunity partners | 596.48K | 0.18% | $3.45M |
| Gmt capital | 617.90K | 0.16% | $3.58M |
| Macroview investment management | 38.70K | 0.16% | $224.09K |
| Sherbrooke park advisers | 62.91K | 0.14% | $303.88K |
| Murchinson | 150.00K | 0.11% | $868.50K |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Fairfax financial ltd/ can | 22.00M | 6.53% | 12.54M |
| Hrt financial lp | 1.60M | 0.02% | 1.60M |
| Vanguard fiduciary trust | 1.21M | 0.00% | 1.21M |
| Gotham asset management | 1.23M | 0.02% | 1.19M |
| Millennium management | 1.75M | 0.00% | 1.16M |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Massachusetts financial services co /ma/ | - | - | -3.59M |
| Arrowstreet capital, limited partnership | - | - | -1.81M |
| Cambria investment management | - | - | -1.76M |
| Jane street group | 104.44K | 0.00% | -1.70M |
| Ubs group | 2.24M | 0.00% | -1.33M |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Vanguard fiduciary trust | 1.21M | 0.00% | 1.21M | $6.99M |
| Norges bank | 621.08K | 0.00% | 621.08K | $2.98M |
| Connor, clark & lunn investment management | 297.69K | 0.00% | 297.69K | $1.72M |
| Group one trading | 166.70K | 0.00% | 166.70K | $965.22K |
| Murchinson | 150.00K | 0.11% | 150.00K | $868.50K |
Sold Out
| Holder | Change |
|---|---|
| Tfo-tdc | -1.00 |
| American national bank | -2.00 |
| Stephens consulting | -2.00 |
| Modus advisors | -5.00 |
| Coppell advisory solutions | -5.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Mar 31, 2026 | 242 | -20.39% | 87,301,997 | -45.15% | 20 | 1.46% | 106 | -15.20% | 54 | -39.33% |
| Dec 31, 2025 | 229 | -27.30% | 74,012,175 | -54.02% | 17 | 1.22% | 80 | -32.20% | 74 | -20.43% |
| Sep 30, 2025 | 303 | 0.66% | 160,745,107 | 8.20% | 37 | 3.11% | 113 | 6.60% | 92 | 4.55% |
| Jun 30, 2025 | 300 | -4.15% | 154,009,701 | 0.13% | 36 | 2.84% | 104 | -4.59% | 91 | - |
| Mar 31, 2025 | 310 | -9.36% | 153,584,333 | -1.38% | 35 | 2.73% | 106 | -22.06% | 92 | -5.15% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| iShares Core S&P Small-Cap ETF | 7.31M | 1.72% | 1.90K |
| Fidelity Greater Canada Sr F | 5.75M | 1.35% | - |
| Vanguard US Total Market Shares ETF | 5.60M | 1.30% | 13.54K |
| Vanguard Total Stock Mkt Idx Inv | 5.14M | 1.21% | 36.14K |
| iShares Core S&P Mid-Cap ETF | 4.13M | 0.96% | - |
| DFA US Small Cap Value I | 3.02M | 0.71% | - |
| Avantis US Small Cap Value ETF | 2.95M | 0.69% | - |
| Vanguard Small Cap Index | 2.66M | 0.63% | 15.51K |
| MFS New Discovery Value I | 2.63M | 0.61% | -73.42K |
| Vanguard Institutional Extnd Mkt Idx Tr | 2.26M | 0.53% | 16.60K |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| May 12, 2026 | WATSA V PREM ET AL | - | Buy | $2.19M |
| May 13, 2026 | WATSA V PREM ET AL | - | Buy | $3.68M |
| May 14, 2026 | WATSA V PREM ET AL | - | Buy | $500.00 |
| Jan 27, 2026 | WATSA V PREM ET AL | - | Buy | $5.22M |
| Jan 27, 2026 | WATSA V PREM ET AL | - | Buy | $4.32M |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2026 Q2 | 3 | - |
| 2026 Q1 | 7 | - |
| 2025 Q4 | 12 | - |
| 2025 Q3 | 4 | - |
| 2025 Q2 | - | 1 |
UA Ownership FAQ
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