Under Armour Ownership | Who Owns Under Armour?

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Under Armour Ownership Summary

Under Armour is owned by 37.64% institutional investors, 9.62% insiders, and 52.74% retail investors. Bdt capital partners is the largest institutional shareholder, holding 15.23% of UA shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 1.30% of its assets in Under Armour shares.

UA Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Under Armour	37.64%	9.62%	52.74%
Sector	Consumer Cyclical Stocks	42.71%	14.17%	43.12%
Industry	Apparel Manufacturing Stocks	40.15%	17.19%	42.66%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Bdt capital partners	65.05M	15.23%	$314.20M
Blackrock	16.89M	3.81%	$110.26M
Vanguard group	15.73M	3.67%	$75.50M
Blackrock funding, inc. /de	14.07M	3.29%	$67.97M
Dimensional fund advisors lp	11.25M	2.63%	$54.35M
Fil	7.11M	1.66%	$34.33B
State street	4.60M	1.08%	$22.23M
Neuberger berman group	3.67M	0.86%	$17.73M
Ubs group	3.57M	0.83%	$17.12M
American century companies	2.77M	0.65%	$13.39M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Bdt capital partners	65.05M	100.00%	$314.20M
Clearalpha technologies lp	189.24K	2.50%	$914.01K
Bastion asset management	753.52K	2.01%	$3.64M
Formula growth	1.00M	1.72%	$4.83M
Quinn opportunity partners	720.00K	0.25%	$3.48M
Values first advisors	90.02K	0.22%	$432.10K
Blueshift asset management	99.17K	0.15%	$478.97K
Sherbrooke park advisers	62.91K	0.14%	$303.88K
Gmt capital	617.90K	0.14%	$2.98M
Axq capital, lp	75.02K	0.08%	$360.11K

Top Buyers

Holder	Shares	% Assets	Change
Fil	7.11M	0.03%	4.35M
Bdt capital partners	65.05M	100.00%	2.59M
Norges bank	2.51M	0.00%	2.51M
Jane street group	1.80M	0.00%	1.69M
Janus henderson group	1.37M	0.01%	1.29M

Top Sellers

Holder	Shares	% Assets	Change
Massachusetts financial services co /ma/	-	-	-3.59M
Arrowstreet capital, limited partnership	-	-	-1.81M
Cambria investment management	-	-	-1.76M
Ubs group	3.57M	0.00%	-1.46M
Gotham asset management	-	-	-1.30M

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	2.51M	0.00%	2.51M	$18.69M
Xtx topco	303.28K	0.08%	303.28K	$1.46M
Point72 asset management	223.44K	0.00%	223.44K	$1.08M
Summit trail advisors	168.75K	0.01%	168.75K	$815.08K
Freestone grove partners lp	77.70K	0.00%	77.70K	$375.28K

Sold Out

Holder	Change
Cva family office	-1.00
Tfo-tdc	-1.00
American national bank	-2.00
Stephens consulting	-2.00
Activest wealth management	-4.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Sep 30, 2025	303	0.66%	160,745,107	8.20%	37	3.11%	113	6.60%	92	4.55%
Jun 30, 2025	300	-4.15%	154,009,701	0.13%	36	2.84%	104	-4.59%	91	-
Mar 31, 2025	310	-9.36%	153,584,333	-1.38%	35	2.73%	106	-22.06%	92	-5.15%
Dec 31, 2024	310	-5.49%	148,589,696	-4.12%	34	2.82%	122	4.27%	87	-4.40%
Sep 30, 2024	324	2.86%	154,809,629	-3.62%	34	2.66%	117	19.39%	89	-16.04%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard US Total Market Shares ETF	5.60M	1.30%	13.54K
Vanguard Total Stock Mkt Idx Inv	4.92M	1.15%	-101.12K
iShares Core S&P Mid-Cap ETF	4.13M	0.96%	-
DFA US Small Cap Value I	3.14M	0.73%	-
Avantis US Small Cap Value ETF	2.95M	0.69%	-
Vanguard Small Cap Index	2.78M	0.65%	5.01K
MFS New Discovery Value I	2.63M	0.61%	-73.42K
Vanguard Institutional Extnd Mkt Idx Tr	2.47M	0.58%	-1.12M
Bridge Builder Small/Mid Cap Growth	2.18M	0.51%	333.74K
Vanguard Small Cap Value Index Inv	1.79M	0.42%	22.18K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Jan 28, 2026	WATSA V PREM ET AL	-	Buy	$6.34M
Jan 27, 2026	WATSA V PREM ET AL	-	Buy	$5.22M
Jan 28, 2026	WATSA V PREM ET AL	-	Buy	$564.94K
Jan 27, 2026	WATSA V PREM ET AL	-	Buy	$4.32M
Jan 20, 2026	WATSA V PREM ET AL	-	Buy	$9.94M

Insider Transactions Trends

Date	Buy	Sell
2026 Q1	7	-
2025 Q4	12	-
2025 Q3	4	-
2025 Q2	-	1
2025 Q1	-	-

UA Ownership FAQ

Who Owns Under Armour?

Under Armour shareholders are primarily institutional investors at 37.63%, followed by 9.62% insiders and 52.75% retail investors. The average institutional ownership in Under Armour's industry, Apparel Manufacturing Stocks, is 40.15%, which Under Armour falls below.

Who owns the most shares of Under Armour?

Under Armour’s largest shareholders are Bdt capital partners (65.05M shares, 15.23%), Blackrock (16.89M shares, 3.81%), and Vanguard group (15.73M shares, 3.67%). Together, they hold 22.71% of Under Armour’s total shares outstanding.

Does Blackrock own Under Armour?

Yes, BlackRock owns 3.81% of Under Armour, totaling 16.89M shares as of Jun 2024. This represents 0.00% of BlackRock's total assets, with a market value of 110.26M$. In the last quarter, BlackRock decreased its holdings by -88.202K shares, a -0.52% change.

Who is Under Armour’s biggest shareholder by percentage of total assets invested?

Bdt capital partners is Under Armour’s biggest shareholder by percentage of total assets invested, with 100.00% of its assets in 65.05M Under Armour shares, valued at 314.2M$.

Who is the top mutual fund holder of Under Armour shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of Under Armour shares, with 1.30% of its total shares outstanding invested in 5.6M Under Armour shares.

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