Under Armour Ownership | Who Owns Under Armour?


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Under Armour Ownership Summary


Under Armour is owned by 45.14% institutional investors, 0.18% insiders, and 54.68% retail investors. Fmr is the largest institutional shareholder, holding 6.55% of UAA shares. Fidelity Blue Chip Growth is the top mutual fund, with 2.33% of its assets in Under Armour shares.

UAA Ownership Benchmark


TypeName% Inst% Insiders% Retail
StockUnder Armour45.14%0.18%54.68%
SectorConsumer Cyclical Stocks 60.24%14.24%25.52%
IndustryApparel Manufacturing Stocks60.09%17.28%22.63%

Institutional Shareholders


Top Institutional Shareholders by Total Shares

HolderShares% HoldingValue
Fmr28.32M6.55%$234.47M
Blackrock funding, inc. /de15.41M3.61%$105.25M
Vanguard group15.55M3.60%$128.74M
Dimensional fund advisors lp9.64M2.23%$79.83M
Fil7.55M1.77%$51.59M
Fairfax financial ltd/ can6.31M1.48%$43.05M
American century companies5.97M1.40%$40.78M
Disciplined growth investors inc /mn5.28M1.24%$36.03M
Renaissance4.84M1.12%$40.06M
Charles schwab investment management4.82M1.11%$39.87M

Top Institutional Shareholders by % of Total Assets

HolderShares% AssetsValue
Towle1.78M2.85%$12.14M
Soviero asset management, lp684.00K2.82%$4.67M
Fairfax financial ltd/ can6.31M2.30%$43.05M
Verity asset management258.24K0.84%$1.76M
Disciplined growth investors inc /mn5.28M0.69%$36.03M
Nfj investment group1.36M0.32%$9.29M
Cim investment management118.01K0.29%$977.12K
Bayesian capital management, lp221.80K0.24%$1.51M
Sage private wealth group53.70K0.23%$366.74K
Sherbrooke park advisers77.01K0.23%$525.97K

Top Buyers

HolderShares% AssetsChange
Fmr28.32M0.01%18.66M
Voloridge investment management2.34M0.06%2.34M
Ubs group3.36M0.01%2.02M
Jupiter asset management2.38M0.14%1.70M
Marshall wace, llp2.94M0.02%1.54M

Top Sellers

HolderShares% AssetsChange
Alyeska investment group---9.79M
Fuller & thaler asset management7.47K0.00%-6.49M
Arrowstreet capital, limited partnership---2.66M
Mirabella financial services llp---2.50M
Tudor investment corp et al267.50K0.00%-1.90M

New Positions

HolderShares% AssetsChangeValue
Voloridge investment management2.34M0.06%2.34M$16.01M
Norges bank1.35M0.00%1.35M$11.15M
Intech investment management277.73K0.02%277.73K$1.90M
Dynamic technology lab private175.11K0.16%175.11K$1.20M
Ieq capital58.93K0.00%58.93K$402.50K

Sold Out

HolderChange
Mv capital management-2.00
Stone house investment management-2.00
American national bank-2.00
Anfield capital management-7.00
Coppell advisory solutions-12.00

Institutional Ownership Trends


DateHoldingsChange %SharesChange %OwnershipChange %Increased PositionChange %Decreased PositionChange %
Jun 30, 2025392-4.16%192,803,713-3.98%452.09%173-0.57%109-4.39%
Mar 31, 2025406-4.02%200,695,6534.54%462.35%172-6.52%114-4.20%
Dec 31, 2024389-5.35%184,891,1261.67%422.46%164-1.20%109-9.92%
Sep 30, 20244114.85%181,847,5228.10%412.90%166-1.78%12118.63%
Jun 30, 2024392-3.69%168,222,5167.09%373.02%169-13.78%10213.33%

Top Mutual Funds Shareholders


HolderShares% HoldingChange
Fidelity Blue Chip Growth9.95M2.33%28.64K
Fidelity Greater Canada Sr F6.70M1.56%-
iShares Core S&P Mid-Cap ETF6.13M1.43%-11.00K
Avantis US Small Cap Value ETF5.43M1.27%4.61K
Fidelity Small Cap Value Fund5.20M1.22%1.40M
Vanguard US Total Market Shares ETF4.59M1.07%-1.83M
Vanguard Total Stock Mkt Idx Inv4.57M1.07%-101.77K
Vanguard Small Cap Index4.57M1.07%-51.01K
FullerThaler Behavioral Sm-Cp Gr R64.17M0.98%-
FullerThaler Behavioral Small-Cap Growth4.20M0.98%505.07K

Recent Insider Transactions


DateNameRoleActivityValue
Jun 03, 2025Shadman Mehri Chief Legal OfficerSell$100.08K
Dec 02, 2024Bergman David Chief Financial OfficerSell$272.60K
Nov 15, 2024Shadman Mehri Chief Legal OfficerSell$151.02K
Nov 18, 2024Shadman Mehri Chief Legal OfficerSell$84.90K
May 31, 2023Plank Kevin A Exec. Chair & Brand ChiefSell$78.14M

Insider Transactions Trends


DateBuySell
2025 Q3--
2025 Q2-1
2025 Q1--
2024 Q4-3
2024 Q3--

UAA Ownership FAQ


Who Owns Under Armour?

Under Armour shareholders are primarily institutional investors at 45.14%, followed by 0.18% insiders and 54.68% retail investors. The average institutional ownership in Under Armour's industry, Apparel Manufacturing Stocks, is 60.09%, which Under Armour falls below.

Who owns the most shares of Under Armour?

Under Armour’s largest shareholders are Fmr (28.32M shares, 6.55%), Blackrock funding, inc. /de (15.41M shares, 3.61%), and Vanguard group (15.55M shares, 3.60%). Together, they hold 13.76% of Under Armour’s total shares outstanding.

Does Blackrock own Under Armour?

BlackRock is not among the top 10 institutional shareholders of Under Armour.

Who is Under Armour’s biggest shareholder by percentage of total assets invested?

Towle is Under Armour’s biggest shareholder by percentage of total assets invested, with 2.85% of its assets in 1.78M Under Armour shares, valued at 12.14M$.

Who is the top mutual fund holder of Under Armour shares?

Fidelity Blue Chip Growth is the top mutual fund holder of Under Armour shares, with 2.33% of its total shares outstanding invested in 9.95M Under Armour shares.

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