Yelp Ownership | Who Owns Yelp?

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Yelp Ownership Summary

Yelp is owned by 65.73% institutional investors, 6.27% insiders, and 28.00% retail investors. Blackrock is the largest institutional shareholder, holding 16.73% of YELP shares. iShares Core S&P Small-Cap ETF is the top mutual fund, with 6.38% of its assets in Yelp shares.

YELP Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Yelp	65.73%	6.27%	28.00%
Sector	Communication Services Stocks	28.85%	18.19%	52.95%
Industry	Internet Content & Information Stocks	29.27%	17.81%	52.91%
Idea	Social Media Stocks List	68.48%	8.99%	22.53%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Blackrock	11.47M	16.73%	$423.73M
Blackrock funding, inc. /de	9.96M	15.73%	$246.49M
Vanguard group	8.24M	12.84%	$250.29M
Lsv asset management	2.83M	4.47%	$70.03M
Dimensional fund advisors lp	2.68M	4.24%	$66.40M
State street	2.39M	3.78%	$59.20M
Acadian asset management	2.21M	3.49%	$54.63M
Geode capital management	1.83M	2.89%	$45.26M
American century companies	1.50M	2.36%	$37.01M
Allianz asset management gmbh	1.47M	2.33%	$36.46M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Quantedge capital pte	228.50K	3.09%	$5.65M
Optimus prime fund management	850.00K	2.03%	$21.03M
Ceera investments	162.81K	1.77%	$4.03M
Sgl investment advisors	166.76K	1.58%	$4.22M
Ellsworth advisors	110.57K	1.12%	$4.28M
Aurora investment counsel	78.15K	1.07%	$1.93M
Cascade investment advisors	41.10K	0.60%	$1.02M
Ws management lllp	200.00K	0.54%	$7.39M
Cambria investment management	376.04K	0.52%	$9.30M
Clark estates inc/ny	65.10K	0.39%	$1.61M

Top Buyers

Holder	Shares	% Assets	Change
American century companies	1.50M	0.02%	473.09K
Dimensional fund advisors lp	2.68M	0.01%	457.26K
Vanguard fiduciary trust	407.48K	0.00%	407.48K
Aqr capital management	789.26K	0.01%	403.93K
Bridgeway capital management	332.07K	0.17%	332.07K

Top Sellers

Holder	Shares	% Assets	Change
Macquarie group	-	-	-2.00M
Arrowstreet capital, limited partnership	212.98K	0.00%	-1.60M
River road asset management	317.83K	0.09%	-843.88K
Prescott general partners	-	-	-796.37K
Goodnow investment group	-	-	-637.18K

New Positions

Holder	Shares	% Assets	Change	Value
Vanguard fiduciary trust	407.48K	0.00%	407.48K	$10.08M
Bridgeway capital management	332.07K	0.17%	332.07K	$8.22M
Norges bank	192.63K	0.00%	192.63K	$7.45M
Vanguard global advisers	132.00K	0.00%	132.00K	$3.27M
Axa investment managers	115.86K	0.01%	115.86K	$3.61M

Sold Out

Holder	Change
Tfo-tdc	-1.00
Coppell advisory solutions	-2.00
Hfm investment advisors	-2.00
Claris advisors, llc / mo /	-3.00
Abound wealth management	-4.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Mar 31, 2026	233	-28.31%	41,629,609	-31.27%	65	0.67%	130	-17.72%	75	-41.86%
Dec 31, 2025	247	-21.84%	48,255,559	-22.10%	75	0.81%	112	-23.29%	104	-21.80%
Sep 30, 2025	304	-10.85%	61,908,686	-0.28%	96	1.03%	142	-23.24%	128	8.47%
Jun 30, 2025	333	1.83%	61,971,004	1.70%	96	1.11%	181	3.43%	115	10.58%
Mar 31, 2025	325	-1.52%	61,080,443	-2.89%	93	1.08%	174	1.75%	103	0.98%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
iShares Core S&P Small-Cap ETF	3.56M	6.38%	846.00
Vanguard Total Stock Mkt Idx Inv	1.84M	3.30%	-
Vanguard US Total Market Shares ETF	2.06M	3.17%	2.12K
iShares Russell 2000 ETF	1.39M	2.50%	11.75K
Vanguard Small Cap Index	1.35M	2.41%	327.00
Avantis US Small Cap Value ETF	1.24M	2.22%	-
Vanguard Strategic Equity Inv	928.70K	1.66%	-46.43K
PIMCO RAE US Small Instl	881.51K	1.48%	178.32K
PIMCO RAE US Small	881.51K	1.48%	178.32K
Vanguard Small Cap Growth Index Inv	752.43K	1.35%	-585.00

Recent Insider Transactions

Date	Name	Role	Activity	Value
Jun 05, 2026	Amara Carmen	Chief People Officer	Sell	$24.00K
May 21, 2026	Amara Carmen	Chief People Officer	Sell	$11.18K
May 01, 2026	Saldanha Craig	Chief Product Officer	Sell	$33.80K
Apr 15, 2026	Schwarzbach David A	Chief Financial Officer	Sell	$199.47K
Apr 01, 2026	Saldanha Craig	Chief Product Officer	Sell	$29.66K

Insider Transactions Trends

Date	Buy	Sell
2026 Q2	-	4
2026 Q1	-	28
2025 Q4	-	15
2025 Q3	-	12
2025 Q2	-	16

YELP Ownership FAQ

Who Owns Yelp?

Yelp shareholders are primarily institutional investors at 65.73%, followed by 6.27% insiders and 28.00% retail investors. The average institutional ownership in Yelp's industry, Internet Content & Information Stocks , is 29.27%, which Yelp exceeds.

Who owns the most shares of Yelp?

Yelp’s largest shareholders are Blackrock (11.47M shares, 16.73%), Blackrock funding, inc. /de (9.96M shares, 15.73%), and Vanguard group (8.24M shares, 12.84%). Together, they hold 45.30% of Yelp’s total shares outstanding.

Does Blackrock own Yelp?

Yes, BlackRock owns 16.73% of Yelp, totaling 11.47M shares as of Jun 2024. This represents 0.01% of BlackRock's total assets, with a market value of 423.73M$. In the last quarter, BlackRock decreased its holdings by -116K shares, a -1.00% change.

Who is Yelp’s biggest shareholder by percentage of total assets invested?

Quantedge capital pte is Yelp’s biggest shareholder by percentage of total assets invested, with 3.09% of its assets in 228.5K Yelp shares, valued at 5.65M$.

Who is the top mutual fund holder of Yelp shares?

iShares Core S&P Small-Cap ETF is the top mutual fund holder of Yelp shares, with 6.38% of its total shares outstanding invested in 3.56M Yelp shares.

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