Yelp Ownership | Who Owns Yelp?

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Yelp Ownership Summary

Yelp is owned by 96.61% institutional investors, 5.00% insiders. Blackrock is the largest institutional shareholder, holding 16.73% of YELP shares. iShares Core S&P Small-Cap ETF is the top mutual fund, with 6.02% of its assets in Yelp shares.

YELP Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Yelp	96.61%	5.00%	-1.61%
Sector	Communication Services Stocks	46.33%	16.23%	37.44%
Industry	Internet Content & Information Stocks	47.64%	17.21%	35.16%
Idea	Social Media Stocks List	44.90%	8.78%	46.32%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Blackrock	11.47M	16.73%	$423.73M
Blackrock funding, inc. /de	10.72M	16.71%	$367.39M
Vanguard group	8.98M	13.36%	$347.55M
State street	2.53M	3.69%	$93.47M
Acadian asset management	2.36M	3.68%	$80.83M
Lsv asset management	2.09M	3.26%	$71.75M
Dimensional fund advisors lp	1.92M	2.86%	$74.48M
Arrowstreet capital, limited partnership	1.82M	2.84%	$62.54M
Geode capital management	1.77M	2.64%	$68.70M
Ameriprise financial	1.33M	1.98%	$51.54M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Ceera investments	229.88K	2.41%	$7.88M
Goodnow investment group	750.38K	2.40%	$25.72M
Aurora investment counsel	65.96K	1.19%	$2.26M
Crawford fund management	176.84K	1.13%	$6.06M
Ellsworth advisors	110.57K	1.12%	$4.28M
Cascade investment advisors	46.51K	0.88%	$1.45M
Camelot technology advisors	30.51K	0.76%	$951.82K
Chase investment counsel	63.70K	0.70%	$2.18M
Cambria investment management	259.46K	0.60%	$8.89M
Ws management lllp	200.00K	0.54%	$7.39M

Top Buyers

Holder	Shares	% Assets	Change
Ameriprise financial	1.33M	0.01%	1.05M
Qube research	725.21K	0.03%	579.89K
Jupiter asset management	753.17K	0.22%	548.59K
American century companies	551.21K	0.01%	377.44K
Goldman sachs group	815.74K	0.01%	297.73K

Top Sellers

Holder	Shares	% Assets	Change
Blackrock funding, inc. /de	10.72M	0.01%	-981.21K
Fisher asset management	17.23K	0.00%	-882.38K
Prescott general partners	-	-	-796.37K
Man group	470.10K	0.05%	-600.34K
Intrinsic edge capital management	-	-	-410.78K

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	192.63K	0.00%	192.63K	$7.45M
Ellsworth advisors	110.57K	1.12%	110.57K	$4.28M
Chase investment counsel	63.70K	0.70%	63.70K	$2.18M
Clark estates inc/ny	55.60K	0.43%	55.60K	$1.91M
Twinbeech capital lp	52.36K	0.04%	52.36K	$1.79M

Sold Out

Holder	Change
Tfo-tdc	-1.00
Coppell advisory solutions	-2.00
Claris advisors, llc / mo /	-3.00
Manchester capital management	-5.00
Global financial private client	-6.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Jun 30, 2025	333	1.83%	61,971,004	1.70%	96	1.11%	181	3.43%	115	10.58%
Mar 31, 2025	325	-1.52%	61,080,443	-2.89%	93	1.08%	174	1.75%	103	0.98%
Dec 31, 2024	305	2.01%	59,652,416	-3.68%	88	1.05%	156	0.65%	98	5.38%
Sep 30, 2024	295	-0.34%	61,919,355	-0.19%	92	1.10%	151	4.86%	93	-10.58%
Jun 30, 2024	292	-1.02%	62,022,920	-1.38%	90	1.08%	142	8.40%	103	-10.43%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
iShares Core S&P Small-Cap ETF	3.80M	6.02%	-
Vanguard US Total Market Shares ETF	2.06M	3.17%	2.12K
Vanguard Total Stock Mkt Idx Inv	1.88M	2.94%	-40.03K
iShares Russell 2000 ETF	1.48M	2.35%	-
Vanguard Small Cap Index	1.47M	2.31%	-9.98K
Vanguard Strategic Equity Inv	975.13K	1.53%	-
Vanguard Small Cap Growth Index Inv	831.51K	1.30%	-319.00
Delaware Small Cap Core I	871.12K	1.30%	-5.40K
CT (Lux) American Smaller Com 9U USD	769.25K	1.21%	-4.65K
Vanguard Institutional Extnd Mkt Idx Tr	686.54K	1.08%	-296.17K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Oct 15, 2025	Schwarzbach David A	Chief Financial Officer	Sell	$335.79K
Oct 06, 2025	Nachman Joseph R	Chief Operating Officer	Sell	$222.88K
Oct 01, 2025	Saldanha Craig	Chief Product Officer	Sell	$37.12K
Sep 25, 2025	Amara Carmen	Chief People Officer	Sell	$47.05K
Sep 15, 2025	Schwarzbach David A	Chief Financial Officer	Sell	$312.44K

Insider Transactions Trends

Date	Buy	Sell
2025 Q4	-	3
2025 Q3	-	12
2025 Q2	-	16
2025 Q1	-	14
2024 Q4	-	10

YELP Ownership FAQ

Who Owns Yelp?

Yelp shareholders are primarily institutional investors at 96.61%, followed by 5.00% insiders and -1.61% retail investors. The average institutional ownership in Yelp's industry, Internet Content & Information Stocks , is 47.64%, which Yelp exceeds.

Who owns the most shares of Yelp?

Yelp’s largest shareholders are Blackrock (11.47M shares, 16.73%), Blackrock funding, inc. /de (10.72M shares, 16.71%), and Vanguard group (8.98M shares, 13.36%). Together, they hold 46.80% of Yelp’s total shares outstanding.

Does Blackrock own Yelp?

Yes, BlackRock owns 16.73% of Yelp, totaling 11.47M shares as of Jun 2024. This represents 0.01% of BlackRock's total assets, with a market value of 423.73M$. In the last quarter, BlackRock decreased its holdings by -116K shares, a -1.00% change.

Who is Yelp’s biggest shareholder by percentage of total assets invested?

Ceera investments is Yelp’s biggest shareholder by percentage of total assets invested, with 2.41% of its assets in 229.88K Yelp shares, valued at 7.88M$.

Who is the top mutual fund holder of Yelp shares?

iShares Core S&P Small-Cap ETF is the top mutual fund holder of Yelp shares, with 6.02% of its total shares outstanding invested in 3.8M Yelp shares.

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