Yelp Ownership | Who Owns Yelp?

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Yelp Ownership Summary

Yelp is owned by 75.24% institutional investors, 5.41% insiders, and 19.35% retail investors. Blackrock is the largest institutional shareholder, holding 16.73% of YELP shares. iShares Core S&P Small-Cap ETF is the top mutual fund, with 5.89% of its assets in Yelp shares.

YELP Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Yelp	75.24%	5.41%	19.35%
Sector	Communication Services Stocks	26.03%	16.24%	57.73%
Industry	Internet Content & Information Stocks	24.23%	16.10%	59.68%
Idea	Social Media Stocks List	64.92%	8.64%	26.44%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Blackrock	11.47M	16.73%	$423.73M
Blackrock funding, inc. /de	9.69M	15.11%	$294.48M
Vanguard group	8.24M	12.84%	$250.29M
Lsv asset management	2.68M	4.18%	$81.51M
State street	2.34M	3.83%	$71.00B
Acadian asset management	2.24M	3.49%	$68.03M
Dimensional fund advisors lp	2.23M	3.47%	$67.67M
Arrowstreet capital, limited partnership	1.98M	3.08%	$61.66M
Geode capital management	1.74M	2.71%	$52.83M
Ameriprise financial	1.49M	2.33%	$46.58B

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Optimus prime fund management	850.00K	2.35%	$26.52M
Ceera investments	192.44K	2.26%	$5.85M
Goodnow investment group	709.75K	2.12%	$22.14M
Quantedge capital pte	79.00K	1.35%	$2.46M
Crawford fund management	262.05K	1.31%	$8.18M
Ellsworth advisors	110.57K	1.12%	$4.28M
Aurora investment counsel	66.15K	1.08%	$2.06M
Headwater capital	150.00K	0.88%	$4.56M
Sgl investment advisors	87.10K	0.84%	$2.09M
Cascade investment advisors	41.10K	0.60%	$1.02M

Top Buyers

Holder	Shares	% Assets	Change
Optimus prime fund management	850.00K	2.35%	720.00K
Lsv asset management	2.68M	0.18%	279.30K
American century companies	823.05K	0.01%	271.84K
Allianz asset management gmbh	1.16M	0.04%	238.89K
Norges bank	192.63K	0.00%	192.63K

Top Sellers

Holder	Shares	% Assets	Change
Macquarie group	-	-	-2.00M
Prescott general partners	-	-	-796.37K
Intrinsic edge capital management	-	-	-410.78K
Great lakes advisors	-	-	-308.46K
Point72 asset management	221.77K	0.02%	-225.52K

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	192.63K	0.00%	192.63K	$7.45M
Headwater capital	150.00K	0.88%	150.00K	$4.56M
Axa investment managers	115.86K	0.01%	115.86K	$3.61M
Ellsworth advisors	110.57K	1.12%	110.57K	$4.28M
Walleye capital	51.48K	0.01%	51.48K	$1.76M

Sold Out

Holder	Change
Tfo-tdc	-1.00
Coppell advisory solutions	-2.00
Claris advisors, llc / mo /	-3.00
Abound wealth management	-4.00
Manchester capital management	-5.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Dec 31, 2025	247	-21.84%	48,255,559	-22.10%	75	0.81%	112	-23.29%	104	-21.80%
Sep 30, 2025	304	-10.85%	61,908,686	-0.28%	96	1.03%	142	-23.24%	128	8.47%
Jun 30, 2025	333	1.83%	61,971,004	1.70%	96	1.11%	181	3.43%	115	10.58%
Mar 31, 2025	325	-1.52%	61,080,443	-2.89%	93	1.08%	174	1.75%	103	0.98%
Dec 31, 2024	305	2.01%	59,652,416	-3.68%	88	1.05%	156	0.65%	98	5.38%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
iShares Core S&P Small-Cap ETF	3.51M	5.89%	1.41K
Vanguard US Total Market Shares ETF	2.06M	3.17%	2.12K
Vanguard Total Stock Mkt Idx Inv	1.84M	3.10%	-
iShares Russell 2000 ETF	1.44M	2.42%	-11.75K
Vanguard Small Cap Index	1.35M	2.26%	21.51K
Avantis US Small Cap Value ETF	1.17M	1.97%	912.00
Vanguard Strategic Equity Inv	975.13K	1.59%	-
PIMCO RAE US Small	881.51K	1.48%	178.32K
PIMCO RAE US Small Instl	881.51K	1.48%	178.32K
Delaware Small Cap Core I	871.12K	1.30%	-5.40K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Apr 15, 2026	Schwarzbach David A	Chief Financial Officer	Sell	$199.47K
Apr 01, 2026	Saldanha Craig	Chief Product Officer	Sell	$29.66K
Mar 23, 2026	Schwarzbach David A	Chief Financial Officer	Sell	$187.50K
Mar 12, 2026	Schwarzbach David A	Chief Financial Officer	Sell	$250.00K
Mar 06, 2026	Nachman Joseph R	Chief Operating Officer	Sell	$60.45K

Insider Transactions Trends

Date	Buy	Sell
2026 Q2	-	2
2026 Q1	-	28
2025 Q4	-	15
2025 Q3	-	12
2025 Q2	-	16

YELP Ownership FAQ

Who Owns Yelp?

Yelp shareholders are primarily institutional investors at 75.24%, followed by 5.41% insiders and 19.35% retail investors. The average institutional ownership in Yelp's industry, Internet Content & Information Stocks , is 24.23%, which Yelp exceeds.

Who owns the most shares of Yelp?

Yelp’s largest shareholders are Blackrock (11.47M shares, 16.73%), Blackrock funding, inc. /de (9.69M shares, 15.11%), and Vanguard group (8.24M shares, 12.84%). Together, they hold 44.68% of Yelp’s total shares outstanding.

Does Blackrock own Yelp?

Yes, BlackRock owns 16.73% of Yelp, totaling 11.47M shares as of Jun 2024. This represents 0.01% of BlackRock's total assets, with a market value of 423.73M$. In the last quarter, BlackRock decreased its holdings by -116K shares, a -1.00% change.

Who is Yelp’s biggest shareholder by percentage of total assets invested?

Optimus prime fund management is Yelp’s biggest shareholder by percentage of total assets invested, with 2.35% of its assets in 850K Yelp shares, valued at 26.52M$.

Who is the top mutual fund holder of Yelp shares?

iShares Core S&P Small-Cap ETF is the top mutual fund holder of Yelp shares, with 5.89% of its total shares outstanding invested in 3.51M Yelp shares.

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