Yelp Ownership | Who Owns Yelp?

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Yelp Ownership Summary

Yelp is owned by 96.51% institutional investors, 4.96% insiders. Blackrock is the largest institutional shareholder, holding 16.73% of YELP shares. iShares Core S&P Small-Cap ETF is the top mutual fund, with 6.02% of its assets in Yelp shares.

YELP Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Yelp	96.51%	4.96%	-1.48%
Sector	Communication Services Stocks	31.39%	16.65%	51.96%
Industry	Internet Content & Information Stocks	29.82%	17.44%	52.74%
Idea	Social Media Stocks List	32.82%	8.55%	58.62%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Blackrock	11.47M	16.73%	$423.73M
Blackrock funding, inc. /de	9.55M	14.89%	$298.01M
Vanguard group	8.40M	13.10%	$262.15M
Lsv asset management	2.40M	3.75%	$74.97M
Acadian asset management	2.36M	3.68%	$73.63M
State street	2.36M	3.67%	$73.54M
Dimensional fund advisors lp	2.07M	3.23%	$64.59M
Macquarie group	2.00M	3.12%	$65.67M
Arrowstreet capital, limited partnership	1.98M	3.08%	$61.66M
Geode capital management	1.78M	2.77%	$55.39M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Optimus prime fund management	850.00K	2.35%	$26.52M
Ceera investments	232.54K	2.26%	$7.26M
Goodnow investment group	709.75K	2.12%	$22.14M
Quantedge capital pte	79.00K	1.35%	$2.46M
Crawford fund management	262.05K	1.31%	$8.18M
Ellsworth advisors	110.57K	1.12%	$4.28M
Sgl investment advisors	80.35K	1.11%	$2.66M
Aurora investment counsel	66.15K	1.08%	$2.06M
Cascade investment advisors	46.51K	0.88%	$1.45M
Camelot technology advisors	30.51K	0.76%	$951.82K

Top Buyers

Holder	Shares	% Assets	Change
Macquarie group	2.00M	0.08%	969.55K
Optimus prime fund management	850.00K	2.35%	720.00K
Lsv asset management	2.40M	0.17%	309.17K
American century companies	823.05K	0.01%	271.84K
Allianz asset management gmbh	925.90K	0.03%	241.96K

Top Sellers

Holder	Shares	% Assets	Change
Blackrock funding, inc. /de	9.55M	0.01%	-1.17M
Prescott general partners	-	-	-796.37K
Intrinsic edge capital management	-	-	-410.78K
Great lakes advisors	-	-	-308.46K
Point72 asset management	221.77K	0.02%	-225.52K

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	192.63K	0.00%	192.63K	$7.45M
Axa investment managers	115.86K	0.01%	115.86K	$3.61M
Ellsworth advisors	110.57K	1.12%	110.57K	$4.28M
Sgl investment advisors	80.35K	1.11%	80.35K	$2.66M
Stratos wealth advisors	70.74K	0.11%	70.74K	$2.21M

Sold Out

Holder	Change
Tfo-tdc	-1.00
Coppell advisory solutions	-2.00
Claris advisors, llc / mo /	-3.00
Manchester capital management	-5.00
Global financial private client	-6.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Sep 30, 2025	304	-10.85%	61,908,686	-0.28%	96	1.03%	142	-23.24%	128	8.47%
Jun 30, 2025	333	1.83%	61,971,004	1.70%	96	1.11%	181	3.43%	115	10.58%
Mar 31, 2025	325	-1.52%	61,080,443	-2.89%	93	1.08%	174	1.75%	103	0.98%
Dec 31, 2024	305	2.01%	59,652,416	-3.68%	88	1.05%	156	0.65%	98	5.38%
Sep 30, 2024	295	-0.34%	61,919,355	-0.19%	92	1.10%	151	4.86%	93	-10.58%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
iShares Core S&P Small-Cap ETF	3.80M	6.02%	-
Vanguard US Total Market Shares ETF	2.06M	3.17%	2.12K
Vanguard Total Stock Mkt Idx Inv	1.88M	2.94%	-40.03K
iShares Russell 2000 ETF	1.48M	2.35%	-
Vanguard Small Cap Index	1.47M	2.31%	-9.98K
Vanguard Strategic Equity Inv	975.13K	1.53%	-
Vanguard Small Cap Growth Index Inv	831.51K	1.30%	-319.00
Delaware Small Cap Core I	871.12K	1.30%	-5.40K
CT (Lux) American Smaller Com 9U USD	769.25K	1.21%	-4.65K
Vanguard Institutional Extnd Mkt Idx Tr	686.54K	1.08%	-296.17K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Dec 05, 2025	Nachman Joseph R	Chief Operating Officer	Sell	$611.85K
Dec 03, 2025	Barone Christine	-	Sell	$450.00K
Dec 03, 2025	Amara Carmen	Chief People Officer	Sell	$30.00K
Dec 02, 2025	Eaton Sam	Chief Technology Officer	Sell	$5.63K
Dec 01, 2025	Saldanha Craig	Chief Product Officer	Sell	$34.34K

Insider Transactions Trends

Date	Buy	Sell
2025 Q4	-	12
2025 Q3	-	12
2025 Q2	-	16
2025 Q1	-	14
2024 Q4	-	10

YELP Ownership FAQ

Who Owns Yelp?

Yelp shareholders are primarily institutional investors at 96.51%, followed by 4.96% insiders and -1.47% retail investors. The average institutional ownership in Yelp's industry, Internet Content & Information Stocks , is 29.82%, which Yelp exceeds.

Who owns the most shares of Yelp?

Yelp’s largest shareholders are Blackrock (11.47M shares, 16.73%), Blackrock funding, inc. /de (9.55M shares, 14.89%), and Vanguard group (8.4M shares, 13.10%). Together, they hold 44.72% of Yelp’s total shares outstanding.

Does Blackrock own Yelp?

Yes, BlackRock owns 16.73% of Yelp, totaling 11.47M shares as of Jun 2024. This represents 0.01% of BlackRock's total assets, with a market value of 423.73M$. In the last quarter, BlackRock decreased its holdings by -116K shares, a -1.00% change.

Who is Yelp’s biggest shareholder by percentage of total assets invested?

Optimus prime fund management is Yelp’s biggest shareholder by percentage of total assets invested, with 2.35% of its assets in 850K Yelp shares, valued at 26.52M$.

Who is the top mutual fund holder of Yelp shares?

iShares Core S&P Small-Cap ETF is the top mutual fund holder of Yelp shares, with 6.02% of its total shares outstanding invested in 3.8M Yelp shares.

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