Amazon Ownership | Who Owns Amazon?
Amazon Ownership Summary
Amazon is owned by 18.94% institutional investors, 9.18% insiders, and 71.88% retail investors. Vanguard group is the largest institutional shareholder, holding 7.99% of AMZN shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 2.82% of its assets in Amazon shares.
AMZN Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Amazon | 18.94% | 9.18% | 71.88% |
| Sector | Consumer Cyclical Stocks | 42.52% | 13.91% | 43.57% |
| Industry | Specialty Retail Stocks | 35.75% | 11.45% | 52.80% |
| Idea | FAANG Stocks List | 38.53% | 3.67% | 57.81% |
| Idea | MAMMA Stocks List | 50.43% | 3.57% | 46.01% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Vanguard group | 850.34M | 7.99% | $186.71B |
| Blackrock funding, inc. /de | 722.34M | 6.79% | $158.61B |
| Blackrock | 648.70M | 6.24% | $125.36B |
| State street | 381.68M | 3.59% | $83.81B |
| Fmr | 328.88M | 3.09% | $72.21B |
| Geode capital management | 222.64M | 2.09% | $48.68B |
| Jpmorgan chase | 182.66M | 1.72% | $40.11B |
| Morgan stanley | 162.86M | 1.53% | $35.76B |
| Price t rowe associates inc /md/ | 143.00M | 1.34% | $31.40B |
| Norges bank | 124.28M | 1.18% | $27.27B |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| I.g.y. | 460.14K | 42.33% | $101.03M |
| Skye global management lp | 8.02M | 35.26% | $1.76B |
| Three seasons wealth | 1.48M | 32.27% | $325.05M |
| Altarock partners | 7.56M | 30.34% | $1.66B |
| Bsn capital partners | 1.83M | 30.13% | $383.83M |
| Pamplona capital management | 1.03M | 29.88% | $226.19M |
| Spg advisors | 10.72K | 27.10% | $2.35M |
| Nellore capital management | 1.02M | 24.43% | $223.96M |
| Spark investment management | 43.18K | 23.81% | $9.48M |
| Powszechne towarzystwo emerytalne allianz polska | 306.24K | 23.66% | $67.24M |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Norges bank | 124.28M | 3.58% | 124.28M |
| Blackrock | 648.70M | 2.84% | 10.16M |
| Capital research global investors | 94.28M | 3.88% | 9.58M |
| Blackrock funding, inc. /de | 722.34M | 2.78% | 9.52M |
| Goldman sachs group | 63.53M | 1.71% | 8.70M |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Price t rowe associates inc /md/ | 143.00M | 3.36% | -15.20M |
| Fmr | 328.88M | 3.75% | -15.19M |
| Laurel wealth advisors | 56.51K | 1.73% | -12.12M |
| Jpmorgan chase | 182.66M | 2.40% | -10.14M |
| Ubs asset management americas | 69.25M | 3.30% | -8.67M |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Norges bank | 124.28M | 3.58% | 124.28M | $27.27B |
| Axa investment managers | 5.33M | 3.16% | 5.33M | $1.17B |
| Clear street group | 3.55M | 2.66% | 3.55M | $779.47M |
| Fjarde ap-fonden (the fourth swedish national pensionfund) | 1.50M | 3.28% | 1.50M | $290.46M |
| Danske bank | 1.48M | 16.64% | 1.48M | $325.20M |
Sold Out
| Holder | Change |
|---|---|
| Brentview investment management | -10.00 |
| Tfo-tdc | -81.00 |
| Guardian wealth management | -90.00 |
| North ridge wealth advisors | -106.00 |
| Carderock capital management | -125.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Sep 30, 2025 | 3,624 | -36.61% | 2,015,154,278 | -70.23% | 18 | 0.47% | 1,914 | -38.63% | 1,329 | -32.40% |
| Jun 30, 2025 | 5,611 | -0.32% | 6,756,814,948 | 2.61% | 63 | 1.65% | 3,062 | 8.97% | 1,928 | -12.68% |
| Mar 31, 2025 | 104 | -98.17% | 49,943,737 | -99.25% | - | 0.01% | 45 | -98.52% | 31 | -98.44% |
| Dec 31, 2024 | 5,384 | 6.13% | 6,667,942,945 | 4.11% | 63 | 1.71% | 2,856 | 5.27% | 1,917 | 11.78% |
| Sep 30, 2024 | 4,994 | -0.81% | 6,394,447,185 | -1.83% | 60 | 1.55% | 2,657 | -0.30% | 1,696 | -4.40% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Vanguard US Total Market Shares ETF | 299.27M | 2.82% | 2.65M |
| Vanguard Total Stock Mkt Idx Inv | 300.24M | 2.82% | -6.94M |
| Vanguard 500 Index Investor | 233.89M | 2.19% | -34.26M |
| Fidelity 500 Index | 119.77M | 1.12% | 51.43K |
| SPDR® S&P 500 ETF | 117.32M | 1.11% | -821.52K |
| SPDR® S&P 500® ETF Trust | 114.21M | 1.08% | -598.64K |
| SPDR® S&P 500® ETF | 114.11M | 1.07% | 1.40M |
| iShares Core S&P 500 ETF | 113.70M | 1.07% | - |
| Vanguard Growth Index Investor | 93.24M | 0.87% | 344.35K |
| Invesco QQQ Trust | 88.94M | 0.83% | 617.30K |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Nov 21, 2025 | Jassy Andrew R | President and CEO | Sell | $984.29K |
| Nov 21, 2025 | Jassy Andrew R | President and CEO | Sell | $263.61K |
| Nov 21, 2025 | Jassy Andrew R | President and CEO | Sell | $855.94K |
| Nov 21, 2025 | Jassy Andrew R | President and CEO | Sell | $2.10M |
| Nov 21, 2025 | Jassy Andrew R | President and CEO | Sell | $107.32K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2025 Q4 | - | 32 |
| 2025 Q3 | - | 40 |
| 2025 Q2 | - | 27 |
| 2025 Q1 | - | 29 |
| 2024 Q4 | - | 74 |
AMZN Ownership FAQ
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