Amazon Ownership | Who Owns Amazon?
Amazon Ownership Summary
Amazon is owned by 67.71% institutional investors, 8.87% insiders, and 23.42% retail investors. Vanguard group is the largest institutional shareholder, holding 7.92% of AMZN shares. Vanguard Total Stock Mkt Idx Inv is the top mutual fund, with 2.86% of its assets in Amazon shares.
AMZN Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Amazon | 67.71% | 8.87% | 23.42% |
| Sector | Consumer Cyclical Stocks | 343.18% | 16.03% | -259.21% |
| Industry | Specialty Retail Stocks | 47.92% | 14.23% | 37.85% |
| Idea | FAANG Stocks List | 61.63% | 2.36% | 36.01% |
| Idea | MAMMA Stocks List | 60.30% | 2.26% | 37.44% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Vanguard group | 845.40M | 7.92% | $195.14B |
| Blackrock funding, inc. /de | 748.40M | 6.97% | $178.37B |
| Blackrock | 648.70M | 6.24% | $125.36B |
| Vanguard capital management | 635.76M | 5.92% | $151.53B |
| State street | 397.19M | 3.70% | $94.67B |
| Fmr | 365.66M | 3.40% | $87.15B |
| Geode capital management | 233.21M | 2.17% | $55.40B |
| Morgan stanley | 179.38M | 1.67% | $42.75B |
| Jpmorgan chase | 167.98M | 1.56% | $40.34B |
| Invesco | 143.82M | 1.34% | $34.28B |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Regents gate capital llp | 146.69K | 46.53% | $34.96M |
| Skye global management lp | 9.67M | 44.84% | $2.31B |
| I.g.y. | 454.26K | 44.16% | $108.27M |
| Cibc capital markets (europe) | 1.10M | 35.15% | $261.70M |
| Altarock partners | 5.73M | 32.21% | $1.37B |
| Three seasons wealth | 1.48M | 32.01% | $351.72M |
| Spg advisors | 6.82K | 29.28% | $1.63M |
| Bluespruce investments, lp | 788.51K | 28.90% | $187.93M |
| Nellore capital management | 1.09M | 28.87% | $260.03M |
| Thiel macro | 495.00K | 28.18% | $117.98M |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Norges bank | 140.57M | 3.34% | 140.57M |
| Sixth street partners management company | 66.03M | 2.09% | 66.03M |
| Invesco | 143.82M | 2.71% | 62.21M |
| Sg americas securities | 28.25M | 3.77% | 22.21M |
| Blackrock funding, inc. /de | 748.40M | 2.65% | 12.84M |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Alliancebernstein | 37.72M | 2.60% | -14.92M |
| Price t rowe associates inc /md/ | 108.91M | 2.60% | -14.09M |
| T. rowe price investment management | 16.58M | 2.59% | -8.36M |
| Nuveen | 49.06M | 2.79% | -8.24M |
| Wellington management group llp | 55.06M | 2.26% | -7.34M |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Norges bank | 140.57M | 3.34% | 140.57M | $33.50B |
| Sixth street partners management company | 66.03M | 2.09% | 66.03M | $15.74B |
| Pershing square holdco | 8.56M | 10.49% | 8.56M | $2.04B |
| Axa investment managers | 5.33M | 3.16% | 5.33M | $1.17B |
| Cibc world markets | 2.64M | 2.93% | 2.64M | $609.47M |
Sold Out
| Holder | Change |
|---|---|
| Brentview investment management | -10.00 |
| Bridge generations wealth management | -10.00 |
| Alexis investment partners | -15.00 |
| Tfo-tdc | -81.00 |
| Guardian wealth management | -90.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Jun 30, 2026 | 6,378 | 1.37% | 7,274,316,950 | 5.04% | 67 | 1.63% | 3,186 | -1.79% | 2,398 | 2.79% |
| Mar 31, 2026 | 6,105 | -3.28% | 6,719,001,590 | -6.37% | 62 | 1.39% | 3,149 | -10.94% | 2,264 | 9.27% |
| Dec 31, 2025 | 5,025 | -13.17% | 5,218,602,473 | -21.87% | 48 | 1.24% | 2,784 | -5.40% | 1,735 | -17.66% |
| Sep 30, 2025 | 3,624 | -36.61% | 2,015,154,278 | -70.23% | 18 | 0.47% | 1,914 | -38.63% | 1,329 | -32.40% |
| Jun 30, 2025 | 5,611 | -0.32% | 6,756,814,948 | 2.61% | 63 | 1.65% | 3,062 | 8.97% | 1,928 | -12.68% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Vanguard Total Stock Mkt Idx Inv | 307.40M | 2.86% | -104.32K |
| Vanguard Morn Total Stk Mkt Idx Investor | 307.40M | 2.86% | -104.32K |
| Vanguard US Total Market Shares ETF | 299.27M | 2.82% | 2.65M |
| Vanguard 500 Index Investor | 254.29M | 2.36% | -1.47M |
| iShares Core S&P 500 ETF | 132.08M | 1.22% | 210.53K |
| Fidelity 500 Index | 125.58M | 1.17% | 564.59K |
| State Street® SPDR® S&P 500® ETF | 120.83M | 1.12% | 102.10K |
| SPDR® S&P 500 ETF | 117.32M | 1.11% | -821.52K |
| SPDR® S&P 500® ETF Trust | 114.21M | 1.08% | -598.64K |
| SPDR® S&P 500® ETF | 114.11M | 1.07% | 1.40M |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Aug 17, 2026 | Herrington Douglas J | CEO Worldwide Amazon Stores | Sell | $106.04K |
| Aug 17, 2026 | Herrington Douglas J | CEO Worldwide Amazon Stores | Sell | $377.61K |
| Aug 17, 2026 | Herrington Douglas J | CEO Worldwide Amazon Stores | Sell | $499.35K |
| Aug 03, 2026 | Herrington Douglas J | CEO Worldwide Amazon Stores | Sell | $278.39K |
| Aug 03, 2026 | BEZOS JEFFREY P | Executive Chair | Sell | $346.45M |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2026 Q3 | - | 6 |
| 2026 Q2 | - | 36 |
| 2026 Q1 | - | 32 |
| 2025 Q4 | - | 33 |
| 2025 Q3 | - | 40 |
AMZN Ownership FAQ
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