Amazon Ownership | Who Owns Amazon?
Amazon Ownership Summary
Amazon is owned by 63.52% institutional investors, 8.45% insiders, and 28.03% retail investors. Vanguard group is the largest institutional shareholder, holding 7.84% of AMZN shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 2.82% of its assets in Amazon shares.
AMZN Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Amazon | 63.52% | 8.45% | 28.03% |
| Sector | Consumer Cyclical Stocks | 60.16% | 14.23% | 25.61% |
| Industry | Specialty Retail Stocks | 50.78% | 11.25% | 37.97% |
| Idea | FAANG Stocks List | 58.45% | 3.57% | 37.99% |
| Idea | MAMMA Stocks List | 58.54% | 3.47% | 37.99% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Vanguard group | 823.36M | 7.84% | $180.64B |
| Blackrock funding, inc. /de | 712.82M | 6.70% | $156.39B |
| Blackrock | 648.70M | 6.24% | $125.36B |
| State street | 364.86M | 3.48% | $80.05B |
| Fmr | 328.46M | 3.13% | $72.06B |
| Geode capital management | 204.93M | 1.95% | $44.84B |
| Jpmorgan chase | 182.88M | 1.74% | $40.12B |
| Price t rowe associates inc /md/ | 182.81M | 1.74% | $40.11B |
| Morgan stanley | 165.51M | 1.59% | $31.98B |
| Norges bank | 124.28M | 1.18% | $27.27B |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| I.g.y. | 460.14K | 40.43% | $100.95M |
| Pamplona capital management | 1.03M | 32.87% | $226.01M |
| Three seasons wealth | 1.48M | 32.27% | $325.05M |
| Skye global management lp | 6.98M | 26.67% | $1.53B |
| Spark investment management | 43.18K | 25.97% | $9.47M |
| Altarock partners | 6.28M | 25.14% | $1.38B |
| Nellore capital management | 985.00K | 24.23% | $216.10M |
| Greenlea lane capital management | 360.06K | 23.82% | $78.99M |
| Powszechne towarzystwo emerytalne allianz polska | 306.24K | 23.66% | $67.24M |
| Josh arnold investment consultant | 113.09K | 23.25% | $24.81M |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Norges bank | 124.28M | 3.58% | 124.28M |
| Vanguard group | 823.36M | 3.15% | 17.64M |
| Blackrock | 648.70M | 2.84% | 10.16M |
| Blackrock funding, inc. /de | 712.82M | 2.98% | 9.41M |
| Ubs asset management americas | 65.98M | 3.38% | 8.14M |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Capital world investors | 49.96M | 1.59% | -16.38M |
| Legal & general group | 53.89M | 3.13% | -13.90M |
| Goldman sachs group | 50.01M | 1.73% | -4.74M |
| Matrix capital management company, lp | - | - | -4.70M |
| Amundi | 50.98M | 3.87% | -4.36M |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Norges bank | 124.28M | 3.58% | 124.28M | $27.27B |
| Pershing square capital management | 5.82M | 9.31% | 5.82M | $1.28B |
| Leigh baldwin | 3.46M | 3.01% | 3.46M | $3.46B |
| Farallon capital management | 3.03M | 2.87% | 3.03M | $665.76M |
| Fjarde ap-fonden (the fourth swedish national pensionfund) | 1.50M | 3.28% | 1.50M | $290.46M |
Sold Out
| Holder | Change |
|---|---|
| Tfo-tdc | -81.00 |
| Guardian wealth management | -90.00 |
| North ridge wealth advisors | -106.00 |
| Carderock capital management | -125.00 |
| Hoese & co llp | -200.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Jun 30, 2025 | 5,611 | -0.32% | 6,756,814,948 | 2.61% | 63 | 1.65% | 3,062 | 8.97% | 1,928 | -12.68% |
| Mar 31, 2025 | 104 | -98.17% | 49,943,737 | -99.25% | - | 0.01% | 45 | -98.52% | 31 | -98.44% |
| Dec 31, 2024 | 5,384 | 6.13% | 6,667,942,945 | 4.11% | 63 | 1.71% | 2,856 | 5.27% | 1,917 | 11.78% |
| Sep 30, 2024 | 4,994 | -0.81% | 6,394,447,185 | -1.83% | 60 | 1.55% | 2,657 | -0.30% | 1,696 | -4.40% |
| Jun 30, 2024 | 4,950 | -0.24% | 6,505,640,327 | 2.65% | 62 | 1.68% | 2,616 | 2.75% | 1,745 | -6.98% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Vanguard US Total Market Shares ETF | 299.27M | 2.82% | 2.65M |
| Vanguard Total Stock Mkt Idx Inv | 300.24M | 2.82% | -6.94M |
| Vanguard 500 Index Investor | 233.89M | 2.19% | -34.26M |
| Fidelity 500 Index | 119.77M | 1.12% | 51.43K |
| SPDR® S&P 500 ETF | 117.32M | 1.11% | -821.52K |
| SPDR® S&P 500® ETF Trust | 114.21M | 1.08% | -598.64K |
| SPDR® S&P 500® ETF | 114.11M | 1.07% | 1.40M |
| iShares Core S&P 500 ETF | 113.70M | 1.07% | - |
| Vanguard Growth Index Investor | 93.24M | 0.87% | 344.35K |
| Invesco QQQ Trust | 88.94M | 0.83% | 617.30K |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Oct 31, 2025 | RUBINSTEIN JONATHAN | - | Sell | $2.04M |
| Nov 03, 2025 | Herrington Douglas J | CEO Worldwide Amazon Stores | Sell | $638.60K |
| Oct 31, 2025 | Herrington Douglas J | CEO Worldwide Amazon Stores | Sell | $5.50M |
| Oct 01, 2025 | Herrington Douglas J | CEO Worldwide Amazon Stores | Sell | $542.75K |
| Sep 02, 2025 | Herrington Douglas J | CEO Worldwide Amazon Stores | Sell | $558.73K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2025 Q4 | - | 4 |
| 2025 Q3 | - | 40 |
| 2025 Q2 | - | 27 |
| 2025 Q1 | - | 29 |
| 2024 Q4 | - | 74 |
AMZN Ownership FAQ
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