Amazon Ownership | Who Owns Amazon?

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Amazon Ownership Summary

Amazon is owned by 18.94% institutional investors, 9.18% insiders, and 71.88% retail investors. Vanguard group is the largest institutional shareholder, holding 7.92% of AMZN shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 2.82% of its assets in Amazon shares.

AMZN Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Amazon	18.94%	9.18%	71.88%
Sector	Consumer Cyclical Stocks	42.59%	14.12%	43.29%
Industry	Specialty Retail Stocks	34.96%	13.19%	51.85%
Idea	FAANG Stocks List	38.53%	3.67%	57.81%
Idea	MAMMA Stocks List	50.43%	3.57%	46.01%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	845.40M	7.92%	$195.14B
Blackrock funding, inc. /de	722.34M	6.79%	$158.61B
Blackrock	648.70M	6.24%	$125.36B
State street	381.68M	3.59%	$83.81B
Fmr	328.88M	3.09%	$72.21B
Geode capital management	222.64M	2.09%	$48.68B
Jpmorgan chase	182.66M	1.72%	$40.11B
Morgan stanley	162.86M	1.53%	$35.76B
Price t rowe associates inc /md/	143.00M	1.34%	$31.40B
Norges bank	124.28M	1.18%	$27.27B

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
I.g.y.	460.14K	42.33%	$101.03M
Skye global management lp	8.02M	35.26%	$1.76B
Brighton jones	4.00M	34.08%	$924.17M
Three seasons wealth	1.48M	32.57%	$341.66M
Altarock partners	7.56M	30.34%	$1.66B
Bsn capital partners	1.83M	30.13%	$383.83M
Pamplona capital management	1.03M	29.88%	$226.19M
Spg advisors	10.72K	27.10%	$2.35M
Kapitalo investimentos ltda	564.87K	24.95%	$130.38M
Nellore capital management	1.02M	24.43%	$223.96M

Top Buyers

Holder	Shares	% Assets	Change
Norges bank	124.28M	3.58%	124.28M
Blackrock	648.70M	2.84%	10.16M
Capital research global investors	94.28M	3.88%	9.58M
Blackrock funding, inc. /de	722.34M	2.78%	9.52M
Goldman sachs group	63.53M	1.71%	8.70M

Top Sellers

Holder	Shares	% Assets	Change
Price t rowe associates inc /md/	143.00M	3.36%	-15.20M
Fmr	328.88M	3.75%	-15.19M
Jpmorgan chase	182.66M	2.40%	-10.14M
Ubs asset management americas	69.25M	3.30%	-8.67M
Capital world investors	43.53M	1.31%	-6.44M

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	124.28M	3.58%	124.28M	$27.27B
Axa investment managers	5.33M	3.16%	5.33M	$1.17B
Clear street group	3.55M	2.66%	3.55M	$779.47M
Fjarde ap-fonden (the fourth swedish national pensionfund)	1.50M	3.28%	1.50M	$290.46M
Stonepine asset management	1.07M	1.53%	1.07M	$246.19M

Sold Out

Holder	Change
Brentview investment management	-10.00
Tfo-tdc	-81.00
Guardian wealth management	-90.00
North ridge wealth advisors	-106.00
Sellwood consulting	-123.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Sep 30, 2025	3,624	-36.61%	2,015,154,278	-70.23%	18	0.47%	1,914	-38.63%	1,329	-32.40%
Jun 30, 2025	5,611	-0.32%	6,756,814,948	2.61%	63	1.65%	3,062	8.97%	1,928	-12.68%
Mar 31, 2025	104	-98.17%	49,943,737	-99.25%	-	0.01%	45	-98.52%	31	-98.44%
Dec 31, 2024	5,384	6.13%	6,667,942,945	4.11%	63	1.71%	2,856	5.27%	1,917	11.78%
Sep 30, 2024	4,994	-0.81%	6,394,447,185	-1.83%	60	1.55%	2,657	-0.30%	1,696	-4.40%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard US Total Market Shares ETF	299.27M	2.82%	2.65M
Vanguard Total Stock Mkt Idx Inv	300.24M	2.82%	-6.94M
Vanguard 500 Index Investor	233.89M	2.19%	-34.26M
Fidelity 500 Index	119.77M	1.12%	51.43K
SPDR® S&P 500 ETF	117.32M	1.11%	-821.52K
SPDR® S&P 500® ETF Trust	114.21M	1.08%	-598.64K
SPDR® S&P 500® ETF	114.11M	1.07%	1.40M
iShares Core S&P 500 ETF	113.70M	1.07%	-
Vanguard Growth Index Investor	93.24M	0.87%	344.35K
Invesco QQQ Trust	88.94M	0.83%	617.30K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Dec 01, 2025	Herrington Douglas J	CEO Worldwide Amazon Stores	Sell	$583.05K
Nov 21, 2025	Jassy Andrew R	President and CEO	Sell	$263.61K
Nov 21, 2025	Jassy Andrew R	President and CEO	Sell	$855.94K
Nov 21, 2025	Jassy Andrew R	President and CEO	Sell	$2.10M
Nov 21, 2025	Jassy Andrew R	President and CEO	Sell	$984.29K

Insider Transactions Trends

Date	Buy	Sell
2025 Q4	-	33
2025 Q3	-	40
2025 Q2	-	27
2025 Q1	-	29
2024 Q4	-	74

AMZN Ownership FAQ

Who Owns Amazon?

Amazon shareholders are primarily institutional investors at 18.94%, followed by 9.18% insiders and 71.88% retail investors. The average institutional ownership in Amazon's industry, Specialty Retail Stocks , is 34.96%, which Amazon falls below.

Who owns the most shares of Amazon?

Amazon’s largest shareholders are Vanguard group (845.4M shares, 7.92%), Blackrock funding, inc. /de (722.34M shares, 6.79%), and Blackrock (648.7M shares, 6.24%). Together, they hold 20.95% of Amazon’s total shares outstanding.

Does Blackrock own Amazon?

Yes, BlackRock owns 6.24% of Amazon, totaling 648.7M shares as of Jun 2024. This represents 2.84% of BlackRock's total assets, with a market value of 125.36B$. In the last quarter, BlackRock increased its holdings by 10.16M shares, a 1.59% change.

Who is Amazon’s biggest shareholder by percentage of total assets invested?

I.g.y is Amazon’s biggest shareholder by percentage of total assets invested, with 42.33% of its assets in 460.14K Amazon shares, valued at 101.03M$.

Who is the top mutual fund holder of Amazon shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of Amazon shares, with 2.82% of its total shares outstanding invested in 299.27M Amazon shares.

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