Amazon Ownership | Who Owns Amazon?
Amazon Ownership Summary
Amazon is owned by 48.89% institutional investors, 9.14% insiders, and 41.97% retail investors. Vanguard group is the largest institutional shareholder, holding 7.92% of AMZN shares. Vanguard Total Stock Mkt Idx Inv is the top mutual fund, with 2.82% of its assets in Amazon shares.
AMZN Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Amazon | 48.89% | 9.14% | 41.97% |
| Sector | Consumer Cyclical Stocks | 33.14% | 14.20% | 52.66% |
| Industry | Specialty Retail Stocks | 23.76% | 12.36% | 63.88% |
| Idea | FAANG Stocks List | 41.17% | 3.64% | 55.19% |
| Idea | MAMMA Stocks List | 51.35% | 3.54% | 45.11% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Vanguard group | 845.40M | 7.92% | $195.14B |
| Blackrock funding, inc. /de | 734.38M | 6.86% | $169.51B |
| Blackrock | 648.70M | 6.24% | $125.36B |
| State street | 381.68M | 3.59% | $83.81B |
| Fmr | 328.88M | 3.09% | $72.21B |
| Geode capital management | 225.12M | 2.10% | $51.75B |
| Morgan stanley | 161.58M | 1.51% | $37.30B |
| Jpmorgan chase | 160.05M | 1.49% | $36.94B |
| Price t rowe associates inc /md/ | 143.00M | 1.34% | $31.40B |
| Norges bank | 142.40M | 1.33% | $32.87B |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| I.g.y. | 460.14K | 42.33% | $101.03M |
| Skye global management lp | 8.02M | 35.26% | $1.76B |
| Brighton jones | 4.00M | 34.08% | $924.17M |
| Three seasons wealth | 1.48M | 32.57% | $341.66M |
| Altarock partners | 7.56M | 30.34% | $1.66B |
| Bsn capital partners | 1.83M | 30.13% | $383.83M |
| Pamplona capital management | 1.03M | 29.88% | $226.19M |
| Spg advisors | 10.72K | 27.10% | $2.35M |
| Kapitalo investimentos ltda | 564.87K | 24.95% | $130.38M |
| Spark investment management | 43.18K | 24.81% | $9.97M |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Norges bank | 142.40M | 3.52% | 142.40M |
| Bank of new york mellon | 68.47M | 2.82% | 68.47M |
| Blackrock funding, inc. /de | 734.38M | 2.87% | 12.03M |
| Blackrock | 648.70M | 2.84% | 10.16M |
| State street | 381.68M | 2.91% | 7.58M |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Jpmorgan chase | 160.05M | 2.32% | -22.61M |
| Price t rowe associates inc /md/ | 143.00M | 3.36% | -15.20M |
| Fmr | 328.88M | 3.75% | -15.19M |
| Capital world investors | 33.77M | 1.06% | -9.76M |
| Axa | 34.72K | 3.82% | -6.02M |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Norges bank | 142.40M | 3.52% | 142.40M | $32.87B |
| Axa investment managers | 5.33M | 3.16% | 5.33M | $1.17B |
| Clear street group | 3.55M | 2.66% | 3.55M | $779.47M |
| Cibc world markets | 2.64M | 2.93% | 2.64M | $609.47M |
| Fjarde ap-fonden (the fourth swedish national pensionfund) | 1.50M | 3.28% | 1.50M | $290.46M |
Sold Out
| Holder | Change |
|---|---|
| Brentview investment management | -10.00 |
| Tfo-tdc | -81.00 |
| Guardian wealth management | -90.00 |
| North ridge wealth advisors | -106.00 |
| Sellwood consulting | -123.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Dec 31, 2025 | 5,025 | -13.17% | 5,218,602,473 | -21.87% | 48 | 1.24% | 2,784 | -5.40% | 1,735 | -17.66% |
| Sep 30, 2025 | 3,624 | -36.61% | 2,015,154,278 | -70.23% | 18 | 0.47% | 1,914 | -38.63% | 1,329 | -32.40% |
| Jun 30, 2025 | 5,611 | -0.32% | 6,756,814,948 | 2.61% | 63 | 1.65% | 3,062 | 8.97% | 1,928 | -12.68% |
| Mar 31, 2025 | 104 | -98.17% | 49,943,737 | -99.25% | - | 0.01% | 45 | -98.52% | 31 | -98.44% |
| Dec 31, 2024 | 5,384 | 6.13% | 6,667,942,945 | 4.11% | 63 | 1.71% | 2,856 | 5.27% | 1,917 | 11.78% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Vanguard Total Stock Mkt Idx Inv | 303.07M | 2.82% | 823.15K |
| Vanguard US Total Market Shares ETF | 299.27M | 2.82% | 2.65M |
| Vanguard 500 Index Investor | 247.83M | 2.31% | 1.55M |
| iShares Core S&P 500 ETF | 123.91M | 1.15% | 28.93M |
| Fidelity 500 Index | 123.03M | 1.15% | 459.26K |
| SPDR® S&P 500 ETF | 117.32M | 1.11% | -821.52K |
| SPDR® S&P 500® ETF Trust | 114.21M | 1.08% | -598.64K |
| SPDR® S&P 500® ETF | 114.11M | 1.07% | 1.40M |
| State Street® SPDR® S&P 500® ETF | 114.85M | 1.07% | -204.08K |
| Invesco QQQ Trust | 82.85M | 0.77% | -183.69K |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Mar 02, 2026 | Herrington Douglas J | CEO Worldwide Amazon Stores | Sell | $204.25K |
| Feb 23, 2026 | Jassy Andrew R | President and CEO | Sell | $914.87K |
| Feb 23, 2026 | Jassy Andrew R | President and CEO | Sell | $1.69M |
| Feb 23, 2026 | Jassy Andrew R | President and CEO | Sell | $939.63K |
| Feb 23, 2026 | Jassy Andrew R | President and CEO | Sell | $455.21K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2026 Q1 | - | 32 |
| 2025 Q4 | - | 33 |
| 2025 Q3 | - | 40 |
| 2025 Q2 | - | 27 |
| 2025 Q1 | - | 29 |
AMZN Ownership FAQ
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