Amazon (AMZN) Stock Forecast, Price Target & Predictions
AMZN Stock Forecast
Amazon (AMZN) stock forecast, based on 96 Wall Street analysts, predicts a 12-month average price target of $328.48, with a high of $390.00 and a low of $250.00. This represents a 26.24% increase from the last price of $260.21.
AMZN Stock Rating
Amazon stock's rating consensus is Buy, based on 96 Wall Street analysts. The breakdown includes 0 Strong Buy (0.00%), 87 Buy (90.62%), 8 Hold (8.33%), 1 Sell (1.04%), and 0 Strong Sell (0.00%).
Buy
AMZN Price Target Upside V Benchmarks
| Type | Name | Upside |
|---|---|---|
| Stock | Amazon | 26.24% |
| Sector | Consumer Cyclical Stocks | 12.30% |
| Industry | Specialty Retail Stocks | 30.18% |
| Idea | FAANG Stocks List | 24.78% |
| Idea | MAMMA Stocks List | 21.72% |
Price Target Trends
| 1M | 3M | 12M | |
|---|---|---|---|
| # Anlaysts | 11 | 16 | 104 |
| Avg Price Target | $324.00 | $325.13 | $312.38 |
| Last Closing Price | $260.21 | $260.21 | $260.21 |
| Upside/Downside | 24.51% | 24.95% | 20.05% |
Ratings Trends
| Date | Strong Buy | Buy | Hold | Sell | Strong Sell | Total |
|---|---|---|---|---|---|---|
| Nov, 26 | 16 | 43 | 2 | - | - | 61 |
| Oct, 26 | 15 | 42 | 2 | - | - | 59 |
| Sep, 26 | 15 | 44 | 2 | - | - | 61 |
| Aug, 26 | 16 | 45 | 3 | - | - | 64 |
| Jul, 26 | 15 | 48 | 4 | - | - | 67 |
Analyst Price Target Forecasts
| Date | Analyst | Company | Price Target | Price when Published | Price Target/Price when Published | Price Target/Last Closing Price |
|---|---|---|---|---|---|---|
| Oct 30, 2026 | Gil Luria | D.A. Davidson | $250.00 | $238.87 | 4.66% | -3.92% |
| Oct 30, 2026 | Lloyd Walmsley | Mizuho Securities | $335.00 | $243.79 | 37.41% | 28.74% |
| Oct 30, 2026 | Josh Beck | Raymond James | $250.00 | $243.79 | 2.55% | -3.92% |
| Oct 30, 2026 | KeyBanc | $317.00 | $243.79 | 30.03% | 21.82% | |
| Oct 30, 2026 | Justin Patterson | KeyBanc | $345.00 | $243.79 | 41.52% | 32.59% |
| Oct 30, 2026 | Eric Sheridan | Goldman Sachs | $370.00 | $243.79 | 51.77% | 42.19% |
| Oct 30, 2026 | Truist Financial | $390.00 | $243.79 | 59.97% | 49.88% | |
| Oct 26, 2026 | Stephen Ju | UBS | $348.00 | $248.00 | 40.32% | 33.74% |
| Oct 19, 2026 | Brian Nowak | Morgan Stanley | $350.00 | $256.84 | 36.27% | 34.51% |
| Oct 12, 2026 | Ken Gawrelski | Wells Fargo | $329.00 | $262.43 | 25.37% | 26.44% |
Analyst Rating Forecasts
| Date | Company | Previous Rating | New Rating | Rating Change |
|---|---|---|---|---|
| Oct 30, 2026 | Piper Sandler | Overweight | Overweight | hold |
| Oct 30, 2026 | Cowen & Co. | Buy | Buy | hold |
| Oct 30, 2026 | Cantor Fitzgerald | Overweight | Overweight | hold |
| Oct 30, 2026 | Susquehanna | Positive | Positive | hold |
| Oct 30, 2026 | Raymond James | Outperform | Outperform | hold |
| Oct 30, 2026 | Bank of America Securities | Buy | Buy | hold |
| Oct 30, 2026 | Citigroup | Market Outperform | Market Outperform | hold |
| Oct 30, 2026 | Goldman Sachs | Conviction Buy | Conviction Buy | hold |
| Oct 26, 2026 | UBS | Buy | Buy | hold |
| Oct 20, 2026 | BMO Capital | Outperform | Outperform | hold |
Financial Forecast
EPS Forecast
Annual
| Dec 21 | Dec 22 | Dec 23 | Dec 24 | Dec 25 | Dec 26 | Dec 27 | Dec 28 | |
|---|---|---|---|---|---|---|---|---|
| Reported | $3.30 | $-0.27 | $2.95 | $5.66 | $7.29 | - | - | - |
| Avg Forecast | $2.05 | $-0.11 | $2.70 | $5.15 | $6.26 | $7.73 | $9.37 | $11.55 |
| High Forecast | $2.09 | $-0.10 | $2.90 | $5.44 | $6.71 | $8.72 | $11.98 | $11.83 |
| Low Forecast | $2.00 | $-0.11 | $2.55 | $4.96 | $5.78 | $5.63 | $6.48 | $11.17 |
| Surprise % | 60.98% | 145.45% | 9.26% | 9.90% | 16.45% | - | - | - |
Revenue Forecast
Annual
| Dec 21 | Dec 22 | Dec 23 | Dec 24 | Dec 25 | Dec 26 | Dec 27 | Dec 28 | |
|---|---|---|---|---|---|---|---|---|
| Reported | $469.82B | $513.98B | $574.78B | $637.96B | $716.92B | - | - | - |
| Avg Forecast | $470.30B | $510.35B | $570.87B | $637.90B | $706.86B | $782.27B | $858.85B | $943.80B |
| High Forecast | $477.76B | $518.74B | $573.78B | $640.03B | $716.70B | $794.63B | $859.34B | $961.04B |
| Low Forecast | $460.76B | $499.35B | $568.56B | $635.47B | $698.12B | $770.06B | $858.36B | $919.77B |
| Surprise % | -0.10% | 0.71% | 0.69% | 0.01% | 1.42% | - | - | - |
Net Income Forecast
Annual
| Dec 21 | Dec 22 | Dec 23 | Dec 24 | Dec 25 | Dec 26 | Dec 27 | Dec 28 | |
|---|---|---|---|---|---|---|---|---|
| Reported | $33.36B | $-2.72B | $30.43B | $59.25B | $77.67B | - | - | - |
| Avg Forecast | $91.21B | $82.40B | $30.43B | $54.57B | $66.76B | $82.64B | $98.56B | $121.22B |
| High Forecast | $109.46B | $105.40B | $38.66B | $57.06B | $70.43B | $91.53B | $125.70B | $124.10B |
| Low Forecast | $72.97B | $59.39B | $22.19B | $52.07B | $60.67B | $59.10B | $68.02B | $117.21B |
| Surprise % | -63.42% | -103.30% | - | 8.58% | 16.34% | - | - | - |