AppLovin Ownership | Who Owns AppLovin?
AppLovin Ownership Summary
AppLovin is owned by 61.32% institutional investors, 18.41% insiders, and 20.27% retail investors. Vanguard group is the largest institutional shareholder, holding 7.42% of APP shares. Vanguard Total Stock Mkt Idx Inv is the top mutual fund, with 2.31% of its assets in AppLovin shares.
APP Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | AppLovin | 61.32% | 18.41% | 20.27% |
| Sector | Technology Stocks | 37.01% | 14.89% | 48.10% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Vanguard group | 25.12M | 7.42% | $16.93B |
| Blackrock funding, inc. /de | 23.64M | 6.99% | $9.41B |
| Fmr | 15.69M | 4.64% | $6.25B |
| Blackrock | 13.05M | 3.89% | $1.09B |
| State street | 11.77M | 3.48% | $4.68B |
| Geode capital management | 7.29M | 2.16% | $2.90B |
| Baillie gifford | 6.70M | 1.98% | $2.67B |
| Morgan stanley | 5.60M | 1.66% | $2.23B |
| Price t rowe associates inc /md/ | 5.43M | 1.61% | $2.16B |
| Wcm investment management | 5.00M | 1.48% | $1.86B |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Greenstone partners | 344.25K | 45.23% | $247.36M |
| Panview asian equity master fund | 1.48M | 30.97% | $122.75M |
| Kensico capital management | 3.28M | 26.69% | $1.31B |
| Spruce house investment management | 1.79M | 25.44% | $712.42M |
| Augustine asset management | 267.05K | 23.93% | $106.29M |
| Greenstone partners | 195.25K | 19.67% | $77.71M |
| Panview capital | 219.68K | 18.71% | $87.43M |
| Mgb wealth management | 90.77K | 18.42% | $65.22M |
| Tfj management | 62.87K | 17.70% | $25.02M |
| Keenan capital | 191.22K | 16.06% | $76.11M |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Norges bank | 3.03M | 0.22% | 3.03M |
| Fmr | 15.69M | 0.33% | 2.60M |
| Blackrock | 13.05M | 0.02% | 2.16M |
| Capital investors | 2.82M | 0.26% | 1.84M |
| Vanguard fiduciary trust | 1.53M | 0.16% | 1.53M |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Ieq capital | 169.56K | 0.31% | -15.52M |
| Jpmorgan chase | 4.11M | 0.10% | -2.95M |
| Hrt financial lp | - | - | -1.58M |
| Janus henderson group | 1.82M | 0.36% | -1.43M |
| Coatue management | 1.29M | 1.77% | -895.74K |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Norges bank | 3.03M | 0.22% | 3.03M | $2.04B |
| Vanguard fiduciary trust | 1.53M | 0.16% | 1.53M | $610.92M |
| Vanguard global advisers | 590.06K | 0.13% | 590.06K | $234.84M |
| Winslow capital management | 431.89K | 0.67% | 431.89K | $171.89M |
| Vanguard asset management | 409.56K | 0.14% | 409.56K | $163.01M |
Sold Out
| Holder | Change |
|---|---|
| Luken investment analytics | -1.00 |
| Key financial | -1.00 |
| Plante moran financial advisors | -1.00 |
| Mendota financial group | -1.00 |
| Bear mountain capital | -2.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Mar 31, 2026 | 1,432 | -14.71% | 207,739,465 | -12.00% | 61 | 1.26% | 685 | -27.13% | 551 | -1.08% |
| Dec 31, 2025 | 741 | -51.82% | 50,085,588 | -79.25% | 14 | 0.29% | 444 | -52.26% | 235 | -45.73% |
| Sep 30, 2025 | 803 | -36.67% | 70,914,172 | -64.55% | 20 | 0.60% | 538 | -24.65% | 198 | -52.86% |
| Jun 30, 2025 | 1,245 | 15.49% | 199,858,486 | -2.92% | 59 | 1.61% | 700 | 17.06% | 411 | 13.22% |
| Mar 31, 2025 | 1,071 | 2.39% | 205,872,730 | 1.15% | 60 | 1.66% | 591 | -1.00% | 363 | -0.55% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Vanguard Total Stock Mkt Idx Inv | 7.80M | 2.31% | 20.17K |
| Vanguard US Total Market Shares ETF | 7.06M | 2.08% | 993.61K |
| Vanguard 500 Index Investor | 6.90M | 2.05% | -63.58K |
| Invesco QQQ Trust | 6.57M | 1.95% | 48.31K |
| iShares Core S&P 500 ETF | 3.51M | 1.04% | 10.27K |
| Fidelity 500 Index | 3.46M | 1.03% | 16.07K |
| State Street® SPDR® S&P 500® ETF | 3.23M | 0.96% | -3.48K |
| Vanguard Small Cap Index | 2.81M | 0.84% | 16.43K |
| Capital Group Growth Fnd of Amer Comp | 2.73M | 0.81% | 882.05K |
| American Funds Growth Fund of Amer A | 2.73M | 0.81% | 882.05K |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Mar 13, 2026 | Vivas Eduardo | - | Sell | $9.59M |
| Mar 16, 2026 | Vivas Eduardo | - | Sell | $638.12K |
| Mar 16, 2026 | Vivas Eduardo | - | Sell | $45.58K |
| Mar 16, 2026 | Vivas Eduardo | - | Sell | $1.99M |
| Mar 16, 2026 | Vivas Eduardo | - | Sell | $1.57M |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2026 Q2 | - | - |
| 2026 Q1 | - | 143 |
| 2025 Q4 | - | 254 |
| 2025 Q3 | - | 376 |
| 2025 Q2 | - | 197 |
APP Ownership FAQ
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