AppLovin Ownership | Who Owns AppLovin?
AppLovin Ownership Summary
AppLovin is owned by 14.80% institutional investors, 18.70% insiders, and 66.51% retail investors. Vanguard group is the largest institutional shareholder, holding 7.42% of APP shares. Vanguard Total Stock Mkt Idx Inv is the top mutual fund, with 2.31% of its assets in AppLovin shares.
APP Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | AppLovin | 14.80% | 18.70% | 66.51% |
| Sector | Technology Stocks | 35.46% | 13.12% | 51.43% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Vanguard group | 25.12M | 7.42% | $16.93B |
| Blackrock funding, inc. /de | 24.17M | 7.15% | $16.29B |
| Ieq capital | 15.69M | 4.64% | $10.57B |
| Fmr | 13.71M | 4.05% | $9.85B |
| Blackrock | 13.05M | 3.89% | $1.09B |
| State street | 11.85M | 3.50% | $8.52B |
| Geode capital management | 7.17M | 2.12% | $4.82B |
| Jpmorgan chase | 7.05M | 2.08% | $4.75B |
| Baillie gifford | 6.17M | 1.82% | $4.16B |
| Price t rowe associates inc /md/ | 5.88M | 1.74% | $4.22B |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Greenstone partners | 692.44K | 52.61% | $224.23M |
| Greenstone partners | 344.25K | 45.23% | $247.36M |
| Spruce house investment management | 2.06M | 38.18% | $1.48B |
| Augustine asset management | 263.33K | 35.43% | $177.44M |
| Kensico capital management | 3.12M | 34.52% | $2.24B |
| Ieq capital | 15.69M | 31.64% | $10.57B |
| Panview asian equity master fund | 1.48M | 30.97% | $122.75M |
| Keenan capital | 205.71K | 28.85% | $147.81M |
| Tfj management | 54.49K | 26.38% | $39.15M |
| Panview capital | 75.68K | 23.13% | $54.38M |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| State street | 11.85M | 0.30% | 6.24M |
| Norges bank | 3.03M | 0.22% | 3.03M |
| Blackrock | 13.05M | 0.02% | 2.16M |
| Rakuten investment management | 2.03M | 1.84% | 2.03M |
| Charles schwab investment management | 1.86M | 0.21% | 872.75K |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Hrt financial lp | - | - | -1.58M |
| Jennison associates | 2.74M | 1.11% | -1.15M |
| Arrowstreet capital, limited partnership | 942.33K | 0.43% | -966.54K |
| Qube research | - | - | -845.09K |
| Blackrock funding, inc. /de | 24.17M | 0.28% | -758.14K |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Norges bank | 3.03M | 0.22% | 3.03M | $2.04B |
| Rakuten investment management | 2.03M | 1.84% | 2.03M | $515.60M |
| Greenstone partners | 344.25K | 45.23% | 344.25K | $247.36M |
| Zurich insurance group ltd/fi | 277.98K | 1.43% | 277.98K | $199.74M |
| Adage capital partners gp | 246.20K | 0.28% | 246.20K | $176.90M |
Sold Out
| Holder | Change |
|---|---|
| Mendota financial group | -1.00 |
| First pacific financial | -1.00 |
| Plante moran financial advisors | -1.00 |
| Bear mountain capital | -2.00 |
| Continuum advisory | -3.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Dec 31, 2025 | 741 | -51.82% | 50,085,588 | -79.25% | 14 | 0.29% | 444 | -52.26% | 235 | -45.73% |
| Sep 30, 2025 | 803 | -36.67% | 70,914,172 | -64.55% | 20 | 0.60% | 538 | -24.65% | 198 | -52.86% |
| Jun 30, 2025 | 1,245 | 15.49% | 199,858,486 | -2.92% | 59 | 1.61% | 700 | 17.06% | 411 | 13.22% |
| Mar 31, 2025 | 1,071 | 2.39% | 205,872,730 | 1.15% | 60 | 1.66% | 591 | -1.00% | 363 | -0.55% |
| Dec 31, 2024 | 1,003 | 35.72% | 202,872,806 | 10.22% | 60 | 2.02% | 565 | 23.36% | 356 | 72.82% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Vanguard Total Stock Mkt Idx Inv | 7.78M | 2.31% | 32.92K |
| Vanguard US Total Market Shares ETF | 7.06M | 2.08% | 993.61K |
| Vanguard 500 Index Investor | 6.96M | 2.06% | 66.50K |
| Invesco QQQ Trust | 6.47M | 1.92% | -2.00K |
| iShares Core S&P 500 ETF | 3.48M | 1.03% | -1.90K |
| Fidelity 500 Index | 3.44M | 1.02% | 5.68K |
| State Street® SPDR® S&P 500® ETF | 3.16M | 0.94% | 7.11K |
| Vanguard Small Cap Index | 2.81M | 0.84% | 16.43K |
| Vanguard Growth Index Investor | 2.69M | 0.80% | 8.19K |
| Fidelity Blue Chip Growth | 2.51M | 0.74% | 181.02K |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Mar 13, 2026 | Vivas Eduardo | - | Sell | $9.59M |
| Mar 16, 2026 | Vivas Eduardo | - | Sell | $638.12K |
| Mar 16, 2026 | Vivas Eduardo | - | Sell | $45.58K |
| Mar 16, 2026 | Vivas Eduardo | - | Sell | $1.99M |
| Mar 16, 2026 | Vivas Eduardo | - | Sell | $1.57M |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2026 Q1 | - | 122 |
| 2025 Q4 | - | 254 |
| 2025 Q3 | - | 376 |
| 2025 Q2 | - | 197 |
| 2025 Q1 | - | 118 |
APP Ownership FAQ
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