AppLovin Ownership | Who Owns AppLovin?
AppLovin Ownership Summary
AppLovin is owned by 67.72% institutional investors, 14.31% insiders, and 17.97% retail investors. Vanguard group is the largest institutional shareholder, holding 7.42% of APP shares. Vanguard Total Stock Mkt Idx Inv is the top mutual fund, with 2.60% of its assets in AppLovin shares.
APP Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | AppLovin | 67.72% | 14.31% | 17.97% |
| Sector | Technology Stocks | 53.74% | 14.92% | 31.34% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Vanguard group | 25.12M | 7.42% | $16.93B |
| Blackrock funding, inc. /de | 24.04M | 7.13% | $12.39B |
| Vanguard capital management | 17.74M | 5.26% | $9.14B |
| Fmr | 17.29M | 5.13% | $8.91B |
| Blackrock | 13.05M | 3.89% | $1.09B |
| State street | 12.10M | 3.59% | $6.24B |
| Invesco | 10.98M | 3.25% | $5.66B |
| Capital world investors | 8.15M | 2.42% | $4.20B |
| Geode capital management | 7.36M | 2.18% | $3.78B |
| Baillie gifford | 6.47M | 1.92% | $3.33B |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Greenstone partners | 344.25K | 45.23% | $247.36M |
| Panview asian equity master fund | 1.48M | 30.97% | $122.75M |
| Kensico capital management | 3.18M | 28.12% | $1.64B |
| Spruce house investment management | 1.79M | 27.13% | $922.26M |
| Augustine asset management | 253.67K | 26.46% | $130.70M |
| Greenstone partners | 195.25K | 23.25% | $100.60M |
| Keenan capital | 191.22K | 19.48% | $98.52M |
| Mgb wealth management | 90.77K | 18.42% | $65.22M |
| Tfj management | 64.42K | 16.10% | $33.19M |
| Panview capital | 169.88K | 15.41% | $87.53M |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Capital world investors | 8.15M | 0.50% | 4.97M |
| Invesco | 10.98M | 0.45% | 4.53M |
| Norges bank | 2.92M | 0.15% | 2.92M |
| Blackrock | 13.05M | 0.02% | 2.16M |
| Sixth street partners management company | 2.10M | 0.14% | 2.10M |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Hrt financial lp | - | - | -1.58M |
| Janus henderson group | 1.82M | 0.36% | -1.43M |
| Wcm investment management | 3.71M | 3.35% | -1.29M |
| Tiger global management | - | - | -1.00M |
| Massachusetts financial services co /ma/ | 13.80K | 0.00% | -973.32K |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Norges bank | 2.92M | 0.15% | 2.92M | $1.51B |
| Sixth street partners management company | 2.10M | 0.14% | 2.10M | $1.08B |
| Fundsmith llp | 696.57K | 2.63% | 696.57K | $358.89M |
| Greenstone partners | 344.25K | 45.23% | 344.25K | $247.36M |
| Menora mivtachim | 302.94K | 0.61% | 302.94K | $156.09M |
Sold Out
| Holder | Change |
|---|---|
| Luken investment analytics | -1.00 |
| Murphy & mullick capital management | -1.00 |
| Mendota financial group | -1.00 |
| Key financial | -1.00 |
| Vanguard advisers | -1.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Jun 30, 2026 | 1,542 | 4.68% | 228,475,498 | 6.20% | 67 | 1.67% | 825 | 17.69% | 490 | -14.49% |
| Mar 31, 2026 | 1,432 | -14.71% | 207,739,465 | -12.00% | 61 | 1.26% | 685 | -27.13% | 551 | -1.08% |
| Dec 31, 2025 | 741 | -51.82% | 50,085,588 | -79.25% | 14 | 0.29% | 444 | -52.26% | 235 | -45.73% |
| Sep 30, 2025 | 803 | -36.67% | 70,914,172 | -64.55% | 20 | 0.60% | 538 | -24.65% | 198 | -52.86% |
| Jun 30, 2025 | 1,245 | 15.49% | 199,858,486 | -2.92% | 59 | 1.61% | 700 | 17.06% | 411 | 13.22% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Vanguard Total Stock Mkt Idx Inv | 8.74M | 2.60% | 917.42K |
| Vanguard Morn Total Stk Mkt Idx Investor | 8.74M | 2.60% | 917.42K |
| Vanguard 500 Index Investor | 6.99M | 2.08% | -105.97K |
| Vanguard US Total Market Shares ETF | 7.06M | 2.08% | 993.61K |
| Invesco QQQ Trust | 6.33M | 1.89% | -80.33K |
| iShares Core S&P 500 ETF | 3.63M | 1.08% | 5.77K |
| Fidelity 500 Index | 3.45M | 1.03% | -16.62K |
| State Street® SPDR® S&P 500® ETF | 3.32M | 0.99% | 2.81K |
| Vanguard Morn Growth Index Investor | 3.00M | 0.89% | 289.36K |
| Vanguard Growth Index Investor | 3.00M | 0.89% | 289.36K |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Jul 06, 2026 | WEBB MAYNARD G JR | - | Sell | $94.39K |
| Jul 06, 2026 | WEBB MAYNARD G JR | - | Sell | $124.69K |
| Jul 06, 2026 | WEBB MAYNARD G JR | - | Sell | $196.18K |
| Jul 06, 2026 | WEBB MAYNARD G JR | - | Sell | $104.47K |
| Jul 06, 2026 | WEBB MAYNARD G JR | - | Sell | $71.84K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2026 Q3 | - | 9 |
| 2026 Q2 | - | 173 |
| 2026 Q1 | - | 143 |
| 2025 Q4 | - | 254 |
| 2025 Q3 | - | 376 |
APP Ownership FAQ
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