AppLovin (APP) Revenue & Revenue Breakdown
AppLovin Revenue Highlights
Latest Revenue (Y)
$4.71B
Latest Revenue (Q)
$1.41B
Main Segment (Y)
Advertising Segment
Main Geography (Y)
UNITED STATES
AppLovin Revenue by Period
AppLovin Revenue by Year
| Date | Revenue | Change |
|---|---|---|
| 2024-12-31 | $4.71B | 43.44% |
| 2023-12-31 | $3.28B | 16.54% |
| 2022-12-31 | $2.82B | 0.86% |
| 2021-12-31 | $2.79B | 92.48% |
| 2020-12-31 | $1.45B | 45.97% |
| 2019-12-31 | $994.10M | 105.66% |
| 2018-12-31 | $483.36M | - |
AppLovin generated $4.71B in revenue during NA 2024, up 43.44% compared to the previous quarter, and up 473.72% compared to the same period a year ago.
AppLovin Revenue by Quarter
| Date | Revenue | Change |
|---|---|---|
| 2025-09-30 | $1.41B | 11.62% |
| 2025-06-30 | $1.26B | -15.18% |
| 2025-03-31 | $1.48B | 8.10% |
| 2024-12-31 | $1.37B | 14.57% |
| 2024-09-30 | $1.20B | 68.52% |
| 2024-06-30 | $711.01M | -32.80% |
| 2024-03-31 | $1.06B | 11.00% |
| 2023-12-31 | $953.26M | 10.30% |
| 2023-09-30 | $864.26M | 15.21% |
| 2023-06-30 | $750.16M | 4.86% |
| 2023-03-31 | $715.40M | 1.86% |
| 2022-12-31 | $702.31M | -1.51% |
| 2022-09-30 | $713.10M | -8.13% |
| 2022-06-30 | $776.23M | 24.11% |
| 2022-03-31 | $625.42M | -21.18% |
| 2021-12-31 | $793.47M | 9.15% |
| 2021-09-30 | $726.95M | 8.69% |
| 2021-06-30 | $668.81M | 10.75% |
| 2021-03-31 | $603.88M | 18.45% |
| 2020-12-31 | $509.84M | 33.56% |
| 2020-09-30 | $381.74M | 27.53% |
| 2020-06-30 | $299.33M | 15.05% |
| 2020-03-31 | $260.18M | -6.68% |
| 2019-12-31 | $278.81M | 6.99% |
| 2019-09-30 | $260.60M | 4.89% |
| 2019-06-30 | $248.45M | 20.47% |
| 2019-03-31 | $206.24M | - |
AppLovin generated $1.41B in revenue during Q3 2025, up 11.62% compared to the previous quarter, and up 197.61% compared to the same period a year ago.
AppLovin Revenue Breakdown
AppLovin Revenue Breakdown by Product
Annual Revenue by Product
| Product/Service | Dec 24 | Dec 23 | Dec 22 | Dec 21 |
|---|---|---|---|---|
| Advertising Segment | $3.22B | - | - | - |
| Apps | $1.49B | - | - | - |
| Business Revenue Software Platform | - | $1.84B | $1.05B | $673.95M |
| Business Revenue | - | - | $588.76M | $1.33B |
| Consumer Revenue | - | - | $1.77B | $1.46B |
| Business Revenue Apps | - | - | $1.18B | $660.56M |
AppLovin's latest annual revenue breakdown by segment (product or service), as of Dec 24: Advertising Segment (68.46%), and Apps (31.54%).
Quarterly Revenue by Product
| Product/Service | Mar 25 | Sep 24 | Mar 24 | Sep 23 | Jun 23 | Mar 23 | Sep 22 | Jun 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Apps | $325.05M | - | - | - | - | - | - | - | - | - | - | - | - |
| Advertising Segment | $1.16B | - | - | - | - | - | - | - | - | - | - | - | - |
| Software Platform | - | $835.19M | $678.37M | $504.45M | $354.76M | $306.59M | $317.54M | $118.84M | - | - | - | - | - |
| Apps Revenue - Business Revenue | - | - | - | $112.50M | $110.48M | $109.32M | $134.07M | $155.42M | $167.11M | - | - | - | - |
| Apps Revenue - Consumer Revenue | - | - | - | $247.31M | $233.63M | $251.33M | $272.44M | $303.27M | $339.47M | - | - | - | - |
| Apps Revenue | - | - | - | - | - | - | - | - | $506.58M | - | - | - | - |
| Business Revenue | - | - | - | - | - | - | - | - | - | $431.73M | $349.51M | $307.89M | - |
| Consumer Revenue | - | - | - | - | - | - | - | - | - | $361.75M | $377.44M | $360.92M | $358.50M |
| Business Revenue Apps | - | - | - | - | - | - | - | - | - | $185.16M | $156.96M | - | - |
| Business Revenue - Apps | - | - | - | - | - | - | - | - | - | - | $156.21M | $162.22M | - |
| Business Revenue - Software Platform | - | - | - | - | - | - | - | - | - | - | $193.31M | $145.66M | $88.42M |
AppLovin's latest quarterly revenue breakdown by segment (product or service), as of Mar 25: Advertising Segment (78.10%), and Apps (21.90%).
AppLovin Revenue Breakdown by Country
Annual Revenue by Country
| Country | Dec 24 | Dec 23 | Dec 22 | Dec 21 |
|---|---|---|---|---|
| Rest Of The World | $2.02B | $1.31B | $1.09B | $1.11B |
| UNITED STATES | $2.69B | $1.97B | $1.73B | $1.69B |
AppLovin's latest annual revenue breakdown by geography, as of Dec 24: UNITED STATES (57.10%), and Rest Of The World (42.90%).
Quarterly Revenue by Country
| Country | Sep 25 | Jun 25 | Mar 25 | Dec 24 | Sep 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Sep 22 | Jun 22 | Mar 22 | Sep 21 | Jun 21 | Mar 21 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| UNITED STATES | $687.93M | $658.32M | $821.98M | $1.40B | $657.78M | $634.60M | $577.23M | $500.59M | $453.72M | $439.32M | $437.68M | $481.38M | $380.57M | $437.50M | $406.18M | $366.17M |
| Rest Of The World | $717.12M | $600.43M | $662.04M | $1.06B | $540.46M | $423.51M | $376.03M | $363.67M | $296.44M | $276.09M | $275.42M | $294.85M | $244.85M | $289.45M | $262.63M | $237.71M |
AppLovin's latest quarterly revenue breakdown by geography, as of Sep 25: Rest Of The World (51.04%), and UNITED STATES (48.96%).
AppLovin Peer Comparison by Revenue
| Ticker | Company | Last Year Revenue | Last Quarter Revenue |
|---|---|---|---|
| INTU | Intuit | $18.83B | $3.88B |
| SHOP | Shopify | $8.88B | $2.84B |
| WDAY | Workday | $8.45B | $2.43B |
| APP | AppLovin | $4.71B | $1.41B |
| ZM | Zoom Communications | $4.67B | $1.23B |
| TEAM | Atlassian | $4.36B | $1.43B |
| SNOW | Snowflake | $3.63B | $1.21B |
| DOCU | DocuSign | $2.98B | $818.35M |
| DDOG | Datadog | $2.68B | $885.65M |
| BILL | Bill.com | $1.46B | $395.74M |
| GTLB | GitLab | $759.25M | $244.35M |
| MNDY | monday | $729.70M | $216.91M |
| ASAN | Asana | $723.88M | $201.03M |
| FROG | JFrog | $428.49M | $136.91M |
| AI | C3.ai | $389.06M | $75.15M |