Booking Ownership | Who Owns Booking?

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Booking Ownership Summary

Booking is owned by 28.82% institutional investors, 0.17% insiders, and 71.01% retail investors. Vanguard group is the largest institutional shareholder, holding 9.15% of BKNG shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 3.24% of its assets in Booking shares.

BKNG Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Booking	28.82%	0.17%	71.01%
Sector	Consumer Cyclical Stocks	42.53%	14.10%	43.38%
Industry	Travel Services Stocks	37.30%	6.31%	56.38%
Idea	Travel Stocks List	44.00%	13.93%	42.07%
Idea	Online Travel Agency Stocks	32.09%	20.06%	47.85%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	2.97M	9.15%	$16.06B
Blackrock funding, inc. /de	2.80M	8.62%	$15.13B
Blackrock	2.41M	7.06%	$9.56B
State street	1.43M	4.40%	$7.71B
Jpmorgan chase	1.16M	3.57%	$6.27B
Geode capital management	858.18K	2.64%	$4.62B
Price t rowe associates inc /md/	837.42K	2.58%	$4.52B
Capital world investors	792.03K	2.44%	$4.28B
Fmr	735.62K	2.26%	$3.97B
Morgan stanley	686.76K	2.11%	$3.71B

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Aspen grove capital	17.10K	15.54%	$92.34M
C partners gmbh	9.27K	13.13%	$50.05M
Rothschild & co wealth management uk	142.28K	12.35%	$768.19M
Prevatt capital	6.70K	12.30%	$36.18M
Tb capital gestao de recursos ltda.	2.42K	10.03%	$13.05M
Hengistbury investment partners llp	2.87K	9.80%	$15.49M
Veristar capital management lp	1.14K	9.58%	$5.24M
Guardcap asset management	75.28K	9.42%	$406.47M
Ampersand capital group	3.73K	9.06%	$20.11M
Voyager global management lp	57.00K	9.01%	$307.76M

Top Buyers

Holder	Shares	% Assets	Change
Norges bank	394.16K	0.26%	394.16K
Fmr	735.62K	0.21%	121.83K
D. e. shaw	174.74K	0.64%	92.31K
Jpmorgan chase	1.16M	0.38%	88.63K
Rakuten investment management	86.72K	0.05%	86.72K

Top Sellers

Holder	Shares	% Assets	Change
Laurel wealth advisors	-	-	-289.46K
Blackrock	2.41M	0.22%	-106.50K
Independent franchise partners llp	-	-	-105.76K
Vestor capital	16.00	0.01%	-105.43K
Ubs asset management americas	271.77K	0.32%	-86.73K

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	394.16K	0.26%	394.16K	$1.96B
Rakuten investment management	86.72K	0.05%	86.72K	$15.28M
Axa investment managers	30.85K	0.45%	30.85K	$166.58M
Ccla investment management	22.17K	1.91%	22.17K	$119.52M
Strive asset management	15.00K	0.01%	15.00K	$27.00M

Sold Out

Holder	Change
Coastline trust	-1.00
Morganrosel wealth management	-1.00
Palisade asset management	-1.00
Parallax volatility advisers	-1.00
Ruedi wealth management	-1.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Sep 30, 2025	1,191	-40.78%	9,365,394	-68.66%	28	0.34%	500	-43.76%	384	-46.14%
Jun 30, 2025	1,992	2.73%	29,847,846	2.06%	91	1.16%	884	3.51%	706	7.29%
Mar 31, 2025	37	-98.07%	411,822	-98.61%	1	0.02%	15	-98.23%	10	-98.56%
Dec 31, 2024	1,841	5.02%	29,480,760	-0.11%	88	1.13%	807	15.12%	667	-0.74%
Sep 30, 2024	1,730	0.87%	29,474,121	-3.60%	88	1.08%	694	-10.68%	658	10.03%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard US Total Market Shares ETF	1.06M	3.24%	-13.24K
Vanguard Total Stock Mkt Idx Inv	1.02M	3.15%	-23.82K
Vanguard Institutional 500 Index Trust	941.34K	2.89%	6.56K
AF Global Equity (AFRIS)	885.97K	2.64%	885.97K
Vanguard 500 Index Investor	805.55K	2.49%	-117.89K
Invesco QQQ Trust	670.68K	2.07%	4.63K
Fidelity 500 Index	412.48K	1.27%	177.00
SPDR® S&P 500 ETF	411.45K	1.25%	-6.39K
SPDR® S&P 500® ETF Trust	400.79K	1.22%	-2.05K
SPDR® S&P 500® ETF	392.79K	1.21%	4.81K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Dec 02, 2025	MYLOD ROBERT J JR	-	Sell	$200.00K
Nov 17, 2025	Fogel Glenn D	CEO AND PRESIDENT	Sell	$151.57K
Nov 17, 2025	Fogel Glenn D	CEO AND PRESIDENT	Sell	$50.54K
Nov 17, 2025	Fogel Glenn D	CEO AND PRESIDENT	Sell	$50.48K
Nov 17, 2025	Fogel Glenn D	CEO AND PRESIDENT	Sell	$151.68K

Insider Transactions Trends

Date	Buy	Sell
2025 Q4	-	106
2025 Q3	-	123
2025 Q2	-	47
2025 Q1	-	1
2024 Q4	-	1

BKNG Ownership FAQ

Who Owns Booking?

Booking shareholders are primarily institutional investors at 28.82%, followed by 0.17% insiders and 71.01% retail investors. The average institutional ownership in Booking's industry, Travel Services Stocks , is 37.30%, which Booking falls below.

Who owns the most shares of Booking?

Booking’s largest shareholders are Vanguard group (2.97M shares, 9.15%), Blackrock funding, inc. /de (2.8M shares, 8.62%), and Blackrock (2.41M shares, 7.06%). Together, they hold 24.83% of Booking’s total shares outstanding.

Does Blackrock own Booking?

Yes, BlackRock owns 7.06% of Booking, totaling 2.41M shares as of Jun 2024. This represents 0.22% of BlackRock's total assets, with a market value of 9.56B$. In the last quarter, BlackRock decreased its holdings by -107K shares, a -4.23% change.

Who is Booking’s biggest shareholder by percentage of total assets invested?

Aspen grove capital is Booking’s biggest shareholder by percentage of total assets invested, with 15.54% of its assets in 17.1K Booking shares, valued at 92.34M$.

Who is the top mutual fund holder of Booking shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of Booking shares, with 3.24% of its total shares outstanding invested in 1.06M Booking shares.

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