Booking Ownership | Who Owns Booking?

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Booking Ownership Summary

Booking is owned by 40.09% institutional investors, 0.16% insiders, and 59.75% retail investors. Vanguard group is the largest institutional shareholder, holding 9.26% of BKNG shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 3.24% of its assets in Booking shares.

BKNG Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Booking	40.09%	0.16%	59.75%
Sector	Consumer Cyclical Stocks	32.92%	14.23%	52.85%
Industry	Travel Services Stocks	32.48%	6.31%	61.21%
Idea	Travel Stocks List	37.20%	13.87%	48.94%
Idea	Online Travel Agency Stocks	27.29%	19.31%	53.40%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	3.00M	9.26%	$16.06B
Blackrock funding, inc. /de	2.76M	8.51%	$14.76B
Blackrock	2.41M	7.06%	$9.56B
State street	1.43M	4.40%	$7.71B
Jpmorgan chase	1.12M	3.46%	$6.00B
Geode capital management	857.21K	2.65%	$4.58B
Price t rowe associates inc /md/	837.42K	2.58%	$4.52B
Fmr	735.62K	2.26%	$3.97B
Dodge & cox	675.08K	2.08%	$3.64B
Capital world investors	641.72K	1.98%	$3.44B

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Aspen grove capital	17.10K	15.54%	$92.34M
C partners gmbh	9.27K	13.13%	$50.05M
Prevatt capital	6.70K	12.30%	$36.18M
Rothschild & co wealth management uk	143.12K	12.05%	$766.45M
Rit capital partners	9.60K	11.49%	$51.40M
Geo capital gestora de recursos	1.01K	11.21%	$5.42M
Investidor profissional gestao de recursos ltda.	3.26K	10.48%	$17.46M
Tb capital gestao de recursos ltda.	2.42K	10.03%	$13.05M
Veristar capital management lp	1.14K	9.58%	$5.24M
Ampersand capital group	3.73K	9.06%	$20.11M

Top Buyers

Holder	Shares	% Assets	Change
Norges bank	610.80K	0.35%	610.80K
Fmr	735.62K	0.21%	121.83K
Capital research global investors	171.85K	0.17%	113.50K
D. e. shaw	174.74K	0.64%	92.31K
Rakuten investment management	86.72K	0.05%	86.72K

Top Sellers

Holder	Shares	% Assets	Change
Capital world investors	641.72K	0.47%	-150.31K
Nordea investment management ab	98.24K	0.45%	-122.61K
Blackrock	2.41M	0.22%	-106.50K
Independent franchise partners llp	-	-	-105.76K
Capital investors	72.11K	0.06%	-100.78K

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	610.80K	0.35%	610.80K	$3.27B
Rakuten investment management	86.72K	0.05%	86.72K	$15.28M
Axa investment managers	30.85K	0.45%	30.85K	$166.58M
Newport capital group	21.42K	0.03%	21.42K	$53.55K
Cibc world markets	18.51K	0.48%	18.51K	$99.13M

Sold Out

Holder	Change
Coastline trust	-1.00
Palisade asset management	-1.00
Parallax volatility advisers	-1.00
Morganrosel wealth management	-1.00
Ruedi wealth management	-1.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Dec 31, 2025	1,369	-31.31%	12,982,663	-55.52%	40	0.50%	626	-26.61%	457	-30.44%
Sep 30, 2025	1,191	-40.78%	9,365,394	-68.66%	28	0.34%	500	-43.76%	384	-46.14%
Jun 30, 2025	1,992	2.73%	29,847,846	2.06%	91	1.16%	884	3.51%	706	7.29%
Mar 31, 2025	37	-98.07%	411,822	-98.61%	1	0.02%	15	-98.23%	10	-98.56%
Dec 31, 2024	1,841	5.02%	29,480,760	-0.11%	88	1.13%	807	15.12%	667	-0.74%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard US Total Market Shares ETF	1.06M	3.24%	-13.24K
Vanguard Total Stock Mkt Idx Inv	1.02M	3.15%	-23.82K
Vanguard Institutional 500 Index Trust	941.34K	2.89%	6.56K
AF Global Equity (AFRIS)	885.97K	2.64%	885.97K
Vanguard 500 Index Investor	805.55K	2.49%	-117.89K
Invesco QQQ Trust	670.68K	2.07%	4.63K
Fidelity 500 Index	412.48K	1.27%	177.00
SPDR® S&P 500 ETF	411.45K	1.25%	-6.39K
SPDR® S&P 500® ETF Trust	400.79K	1.22%	-2.05K
SPDR® S&P 500® ETF	392.79K	1.21%	4.81K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Feb 17, 2026	Fogel Glenn D	CEO AND PRESIDENT	Sell	$82.79K
Feb 17, 2026	Fogel Glenn D	CEO AND PRESIDENT	Sell	$165.61K
Feb 17, 2026	Fogel Glenn D	CEO AND PRESIDENT	Sell	$186.12K
Feb 17, 2026	Fogel Glenn D	CEO AND PRESIDENT	Sell	$74.46K
Feb 17, 2026	Fogel Glenn D	CEO AND PRESIDENT	Sell	$124.25K

Insider Transactions Trends

Date	Buy	Sell
2026 Q1	-	113
2025 Q4	-	153
2025 Q3	-	123
2025 Q2	-	47
2025 Q1	-	1

BKNG Ownership FAQ

Who Owns Booking?

Booking shareholders are primarily institutional investors at 40.09%, followed by 0.16% insiders and 59.75% retail investors. The average institutional ownership in Booking's industry, Travel Services Stocks , is 32.48%, which Booking exceeds.

Who owns the most shares of Booking?

Booking’s largest shareholders are Vanguard group (3M shares, 9.26%), Blackrock funding, inc. /de (2.76M shares, 8.51%), and Blackrock (2.41M shares, 7.06%). Together, they hold 24.82% of Booking’s total shares outstanding.

Does Blackrock own Booking?

Yes, BlackRock owns 7.06% of Booking, totaling 2.41M shares as of Jun 2024. This represents 0.22% of BlackRock's total assets, with a market value of 9.56B$. In the last quarter, BlackRock decreased its holdings by -107K shares, a -4.23% change.

Who is Booking’s biggest shareholder by percentage of total assets invested?

Aspen grove capital is Booking’s biggest shareholder by percentage of total assets invested, with 15.54% of its assets in 17.1K Booking shares, valued at 92.34M$.

Who is the top mutual fund holder of Booking shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of Booking shares, with 3.24% of its total shares outstanding invested in 1.06M Booking shares.

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