Booking Ownership | Who Owns Booking?

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Booking Ownership Summary

Booking is owned by 91.86% institutional investors, 0.18% insiders, and 7.97% retail investors. Vanguard group is the largest institutional shareholder, holding 8.76% of BKNG shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 3.24% of its assets in Booking shares.

BKNG Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Booking	91.86%	0.18%	7.97%
Sector	Consumer Cyclical Stocks	56.69%	14.45%	28.86%
Industry	Travel Services Stocks	54.92%	6.37%	38.72%
Idea	Travel Stocks List	58.73%	13.67%	27.60%
Idea	Online Travel Agency Stocks	38.79%	20.51%	40.70%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	2.93M	8.76%	$14.54B
Blackrock funding, inc. /de	2.73M	8.39%	$15.78B
Blackrock	2.41M	7.06%	$9.56B
State street	1.41M	4.23%	$7.02B
Price t rowe associates inc /md/	1.02M	3.06%	$5.07B
Capital world investors	865.52K	2.66%	$5.01B
Jpmorgan chase	865.74K	2.59%	$4.30B
Geode capital management	803.13K	2.40%	$3.99B
Dodge & cox	730.47K	2.25%	$4.23B
Fmr	637.50K	1.91%	$3.17B

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Aspen grove capital	17.12K	16.84%	$99.09M
Harvard management	31.50K	12.70%	$182.36M
Rothschild & co wealth management uk	135.84K	11.85%	$674.90M
C partners gmbh	9.27K	11.80%	$53.66M
Guardcap asset management	100.61K	11.43%	$582.47M
Hengistbury investment partners llp	2.87K	11.34%	$16.60M
Totem point management	1.91K	10.04%	$9.47M
Veristar capital management lp	1.14K	9.58%	$5.24M
Dorsey asset management	18.29K	9.49%	$105.89M
Prevatt capital	6.20K	9.40%	$28.56M

Top Buyers

Holder	Shares	% Assets	Change
Norges bank	394.16K	0.26%	394.16K
Pitcairn	200.12K	0.42%	198.40K
D. e. shaw	174.74K	0.64%	92.31K
Jane street group	117.48K	0.14%	81.92K
Alphinity investment management pty	71.29K	3.53%	71.29K

Top Sellers

Holder	Shares	% Assets	Change
Amundi	216.10K	0.43%	-136.16K
Global assets advisory	-	-	-110.64K
Blackrock	2.41M	0.22%	-106.50K
Independent franchise partners llp	-	-	-105.76K
Capital world investors	865.52K	0.73%	-61.63K

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	394.16K	0.26%	394.16K	$1.96B
Alphinity investment management pty	71.29K	3.53%	71.29K	$412.72M
Lone pine capital	59.97K	2.47%	59.97K	$347.19M
Glenmede investment management, lp	28.05K	0.82%	28.05K	$162.39M
Actiam	21.16K	1.57%	21.16K	$122.47M

Sold Out

Holder	Change
Coastline trust	-1.00
Ruedi wealth management	-1.00
Palisade asset management	-1.00
Parallax volatility advisers	-1.00
Ridgewood investments	-1.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Jun 30, 2025	1,992	2.73%	29,847,846	2.06%	91	1.16%	884	3.51%	706	7.29%
Mar 31, 2025	37	-98.07%	411,822	-98.61%	1	0.02%	15	-98.23%	10	-98.56%
Dec 31, 2024	1,841	5.02%	29,480,760	-0.11%	88	1.13%	807	15.12%	667	-0.74%
Sep 30, 2024	1,730	0.87%	29,474,121	-3.60%	88	1.08%	694	-10.68%	658	10.03%
Jun 30, 2024	1,688	0.30%	30,536,124	-0.43%	89	1.11%	762	1.46%	590	-4.22%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard US Total Market Shares ETF	1.06M	3.24%	-13.24K
Vanguard Total Stock Mkt Idx Inv	1.02M	3.15%	-23.82K
Vanguard Institutional 500 Index Trust	941.34K	2.89%	6.56K
AF Global Equity (AFRIS)	885.97K	2.64%	885.97K
Vanguard 500 Index Investor	805.55K	2.49%	-117.89K
Invesco QQQ Trust	667.66K	2.06%	-416.00
Fidelity 500 Index	412.30K	1.27%	-5.26K
SPDR® S&P 500 ETF	411.45K	1.25%	-6.39K
SPDR® S&P 500® ETF Trust	400.79K	1.22%	-2.05K
SPDR® S&P 500® ETF	394.96K	1.22%	-1.63K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Aug 15, 2025	Fogel Glenn D	CEO AND PRESIDENT	Sell	$267.37K
Aug 15, 2025	Fogel Glenn D	CEO AND PRESIDENT	Sell	$16.38K
Aug 15, 2025	Fogel Glenn D	CEO AND PRESIDENT	Sell	$266.97K
Aug 15, 2025	Fogel Glenn D	CEO AND PRESIDENT	Sell	$174.56K
Aug 15, 2025	Fogel Glenn D	CEO AND PRESIDENT	Sell	$32.78K

Insider Transactions Trends

Date	Buy	Sell
2025 Q3	-	19
2025 Q2	-	47
2025 Q1	-	1
2024 Q4	-	1
2024 Q3	-	21

BKNG Ownership FAQ

Who Owns Booking?

Booking shareholders are primarily institutional investors at 91.86%, followed by 0.18% insiders and 7.96% retail investors. The average institutional ownership in Booking's industry, Travel Services Stocks , is 54.92%, which Booking exceeds.

Who owns the most shares of Booking?

Booking’s largest shareholders are Vanguard group (2.93M shares, 8.76%), Blackrock funding, inc. /de (2.73M shares, 8.39%), and Blackrock (2.41M shares, 7.06%). Together, they hold 24.20% of Booking’s total shares outstanding.

Does Blackrock own Booking?

Yes, BlackRock owns 7.06% of Booking, totaling 2.41M shares as of Jun 2024. This represents 0.22% of BlackRock's total assets, with a market value of 9.56B$. In the last quarter, BlackRock decreased its holdings by -107K shares, a -4.23% change.

Who is Booking’s biggest shareholder by percentage of total assets invested?

Aspen grove capital is Booking’s biggest shareholder by percentage of total assets invested, with 16.84% of its assets in 17.12K Booking shares, valued at 99.09M$.

Who is the top mutual fund holder of Booking shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of Booking shares, with 3.24% of its total shares outstanding invested in 1.06M Booking shares.

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