Booking Ownership | Who Owns Booking?

Overview Forecast RevenueFinancials Chart Transcripts

Booking Ownership Summary

Booking is owned by 96.29% institutional investors, 0.18% insiders, and 3.53% retail investors. Vanguard group is the largest institutional shareholder, holding 9.26% of BKNG shares. JPM US Large Cap Growth-MA is the top mutual fund, with 15.97% of its assets in Booking shares.

BKNG Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Booking	96.29%	0.18%	3.53%
Sector	Consumer Cyclical Stocks	249.86%	15.44%	-165.30%
Industry	Travel Services Stocks	41.45%	10.58%	47.97%
Idea	Travel Stocks List	44.93%	12.73%	42.34%
Idea	Online Travel Agency Stocks	36.84%	20.61%	42.55%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	3.00M	9.26%	$16.06B
Blackrock funding, inc. /de	2.65M	8.18%	$11.17B
Blackrock	2.41M	7.06%	$9.56B
State street	1.42M	4.38%	$5.98B
Price t rowe associates inc /md/	1.16M	3.57%	$4.88B
Jpmorgan chase	1.07M	3.30%	$4.41B
Dodge & cox	997.50K	3.07%	$4.20B
Geode capital management	891.14K	2.75%	$3.76B
Bank of nova scotia	870.52K	2.68%	$146.60M
Capital world investors	769.16K	2.37%	$3.24B

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Geo capital gestora de recursos	1.01K	11.21%	$5.42M
Rothschild & co wealth management uk	171.90K	11.08%	$723.75M
Tb capital gestao de recursos ltda.	4.21K	10.84%	$17.71M
Prevatt capital	8.68K	9.85%	$36.55M
Rit capital partners	8.70K	9.78%	$36.59M
Veristar capital management lp	1.14K	9.58%	$5.24M
Voyager global management lp	60.00K	8.59%	$252.62M
Ensemble capital management	27.01K	8.33%	$107.01M
Harvard management	34.93K	8.10%	$147.06M
Ampersand capital group	3.50K	8.07%	$14.76M

Top Buyers

Holder	Shares	% Assets	Change
Bank of nova scotia	870.52K	0.26%	816.02K
Royal london asset management	750.20K	0.27%	708.15K
Norges bank	610.80K	0.35%	610.80K
Eversource wealth advisors	486.80K	1.37%	486.54K
Winslow capital management	322.33K	1.35%	322.18K

Top Sellers

Holder	Shares	% Assets	Change
J. stern & co. llp	669.00	0.27%	-2.83M
Fmr	319.76K	0.07%	-204.13K
Actiam	20.67K	0.85%	-197.41K
Dz bank ag deutsche zentral genossenschafts bank, frankfurt am main	41.96K	0.15%	-124.70K
Blackrock	2.41M	0.22%	-106.50K

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	610.80K	0.35%	610.80K	$3.27B
Vanguard fiduciary trust	185.34K	0.20%	185.34K	$780.34M
Vanguard global advisers	71.47K	0.16%	71.47K	$300.91M
Vanguard asset management	56.47K	0.21%	56.47K	$237.74M
Axa investment managers	30.85K	0.45%	30.85K	$166.58M

Sold Out

Holder	Change
Ruedi wealth management	-1.00
Palisade asset management	-1.00
Morganrosel wealth management	-1.00
Coastline trust	-1.00
Ridgewood investments	-1.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Mar 31, 2026	1,923	-7.81%	31,248,218	-2.55%	96	0.98%	875	-10.44%	712	3.04%
Dec 31, 2025	1,369	-31.31%	12,982,663	-55.52%	40	0.50%	626	-26.61%	457	-30.44%
Sep 30, 2025	1,191	-40.78%	9,365,394	-68.66%	28	0.34%	500	-43.76%	384	-46.14%
Jun 30, 2025	1,992	2.73%	29,847,846	2.06%	91	1.16%	884	3.51%	706	7.29%
Mar 31, 2025	37	-98.07%	411,822	-98.61%	1	0.02%	15	-98.23%	10	-98.56%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
JPM US Large Cap Growth-MA	202.30K	15.97%	186.13K
JPMorgan Large Cap Growth I	202.30K	15.97%	-
Equity Index Non-Lendable Fund B	127.45K	10.06%	127.45K
Six Circles U.S. Unconstrained Equity	123.85K	9.78%	-3.29K
Vanguard Total Stock Mkt Idx Inv	25.23M	3.26%	79.49K
Vanguard US Total Market Shares ETF	1.06M	3.24%	-13.24K
Vanguard 500 Index Investor	20.89M	2.70%	379.57K
AF Global Equity (AFRIS)	885.97K	2.64%	885.97K
Fiduciary Mgt of Milwaukee Intl Comp	762.50K	2.41%	744.50K
Northern Trust S&P 500 Index	737.38K	2.38%	707.93K

Recent Insider Transactions

Date	Name	Role	Activity	Value
May 26, 2026	MILLONES PETER J	EXECUTIVE VP, GENERAL COUNSEL	Sell	$869.21K
May 26, 2026	MILLONES PETER J	EXECUTIVE VP, GENERAL COUNSEL	Sell	$1.23M
May 26, 2026	MILLONES PETER J	EXECUTIVE VP, GENERAL COUNSEL	Sell	$4.81M
May 26, 2026	MILLONES PETER J	EXECUTIVE VP, GENERAL COUNSEL	Sell	$3.32M
Apr 17, 2026	WITTMAN VANESSA AMES	-	Sell	$216.00K

Insider Transactions Trends

Date	Buy	Sell
2026 Q2	-	9
2026 Q1	-	139
2025 Q4	-	153
2025 Q3	-	123
2025 Q2	-	47

BKNG Ownership FAQ

Who Owns Booking?

Booking shareholders are primarily institutional investors at 96.29%, followed by 0.18% insiders and 3.53% retail investors. The average institutional ownership in Booking's industry, Travel Services Stocks , is 41.45%, which Booking exceeds.

Who owns the most shares of Booking?

Booking’s largest shareholders are Vanguard group (3M shares, 9.26%), Blackrock funding, inc. /de (2.65M shares, 8.18%), and Blackrock (2.41M shares, 7.06%). Together, they hold 24.49% of Booking’s total shares outstanding.

Does Blackrock own Booking?

Yes, BlackRock owns 7.06% of Booking, totaling 2.41M shares as of Jun 2024. This represents 0.22% of BlackRock's total assets, with a market value of 9.56B$. In the last quarter, BlackRock decreased its holdings by -107K shares, a -4.23% change.

Who is Booking’s biggest shareholder by percentage of total assets invested?

Geo capital gestora de recursos is Booking’s biggest shareholder by percentage of total assets invested, with 11.21% of its assets in 1.01K Booking shares, valued at 5.42M$.

Who is the top mutual fund holder of Booking shares?

JPM US Large Cap Growth-MA is the top mutual fund holder of Booking shares, with 15.97% of its total shares outstanding invested in 202.3K Booking shares.

Try Tickergate Pro Free

Customize Everything. 100% Flexibility. Fast and Easy to Use (No code or Excel Needed)

Customize your own personal stocks lists, views and charts
Choose from hundreds of fields, up to 15 years of history
Conduct deep comparison analysis

Discover trending investment themes
Find your next best investment
Research stocks using tools