Booking Ownership | Who Owns Booking?

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Booking Ownership Summary

Booking is owned by 91.20% institutional investors, 0.18% insiders, and 8.62% retail investors. Vanguard group is the largest institutional shareholder, holding 9.26% of BKNG shares. JPMorgan Large Cap Growth I is the top mutual fund, with 15.97% of its assets in Booking shares.

BKNG Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Booking	91.20%	0.18%	8.62%
Sector	Consumer Cyclical Stocks	346.14%	15.98%	-262.12%
Industry	Travel Services Stocks	62.55%	11.98%	25.47%
Idea	Travel Stocks List	64.91%	12.98%	22.11%
Idea	Online Travel Agency Stocks	45.79%	20.83%	33.38%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	3.00M	9.26%	$16.06B
Blackrock funding, inc. /de	65.34M	8.27%	$11.65B
Blackrock	2.41M	7.06%	$9.56B
Vanguard capital management	50.61M	6.41%	$9.02B
State street	35.04M	4.44%	$6.25B
Price t rowe associates inc /md/	26.63M	3.37%	$4.75B
Invesco	25.74M	3.26%	$4.59B
Dodge & cox	25.54M	3.23%	$4.55B
Geode capital management	21.92M	2.78%	$3.92B
Capital world investors	20.61M	2.61%	$3.67B

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Tb capital gestao de recursos ltda.	127.52K	12.44%	$22.73M
Twin lions management	80.90K	11.31%	$14.42M
Geo capital gestora de recursos	1.01K	11.21%	$5.42M
Metropolis capital	2.28M	11.16%	$384.76M
Rothschild & co wealth management uk	4.29M	11.04%	$764.72M
Investidor profissional gestao de recursos ltda.	96.00K	9.93%	$17.11M
Veristar capital management lp	1.14K	9.58%	$5.24M
Guardcap asset management	646.22K	8.65%	$121.64M
Dorsey asset management	741.50K	8.46%	$132.16M
Prevatt capital	217.00K	8.39%	$38.68M

Top Buyers

Holder	Shares	% Assets	Change
Blackrock funding, inc. /de	65.34M	0.17%	62.69M
Vanguard capital management	50.61M	0.19%	48.53M
State street	35.04M	0.19%	33.62M
Price t rowe associates inc /md/	26.63M	0.48%	25.47M
Invesco	25.74M	0.36%	25.07M

Top Sellers

Holder	Shares	% Assets	Change
Winslow capital management	-	-	-322.33K
Bank of nova scotia	684.10K	0.18%	-186.42K
Blackrock	2.41M	0.22%	-106.50K
Independent franchise partners llp	-	-	-105.76K
Holocene advisors, lp	-	-	-91.36K

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	12.43M	0.22%	12.43M	$2.22B
Sixth street partners management company	7.42M	0.18%	7.42M	$1.32B
First eagle investment management	4.92M	1.46%	4.92M	$876.32M
Harris associates l p	1.56M	0.37%	1.56M	$277.61M
Antipodes partners	530.06K	1.73%	530.06K	$94.17M

Sold Out

Holder	Change
Ruedi wealth management	-1.00
Morganrosel wealth management	-1.00
Palisade asset management	-1.00
Coastline trust	-1.00
Ridgewood investments	-1.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Jun 30, 2026	1,993	0.10%	720,440,947	2176.11%	91	0.91%	1,864	104.39%	37	-94.94%
Mar 31, 2026	1,923	-7.81%	31,248,218	-2.55%	96	0.98%	875	-10.44%	712	3.04%
Dec 31, 2025	1,369	-31.31%	12,982,663	-55.52%	40	0.50%	626	-26.61%	457	-30.44%
Sep 30, 2025	1,191	-40.78%	9,365,394	-68.66%	28	0.34%	500	-43.76%	384	-46.14%
Jun 30, 2025	1,992	2.73%	29,847,846	2.06%	91	1.16%	884	3.51%	706	7.29%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
JPMorgan Large Cap Growth I	202.30K	15.97%	-
JPM US Large Cap Growth-MA	202.30K	15.97%	186.13K
Equity Index Non-Lendable Fund B	127.45K	10.06%	127.45K
Six Circles U.S. Unconstrained Equity	123.85K	9.78%	-3.29K
Vanguard MStar Total Stk Mkt Idx Invest	24.67M	3.28%	70.25K
Vanguard US Total Market Shares ETF	1.06M	3.24%	-13.24K
Vanguard Morn Total Stk Mkt Idx Investor	24.60M	3.18%	-597.90K
Vanguard Total Stock Mkt Idx Inv	24.60M	3.18%	-597.90K
Vanguard 500 Index Investor	20.33M	2.71%	213.67K
AF Global Equity (AFRIS)	885.97K	2.64%	885.97K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Aug 17, 2026	MILLONES PETER J	EXECUTIVE VP, GENERAL COUNSEL	Sell	$542.69K
Aug 17, 2026	MILLONES PETER J	EXECUTIVE VP, GENERAL COUNSEL	Sell	$1.80M
Aug 17, 2026	MILLONES PETER J	EXECUTIVE VP, GENERAL COUNSEL	Sell	$1.91M
Aug 17, 2026	MILLONES PETER J	EXECUTIVE VP, GENERAL COUNSEL	Sell	$2.54M
Aug 17, 2026	MILLONES PETER J	EXECUTIVE VP, GENERAL COUNSEL	Sell	$1.05M

Insider Transactions Trends

Date	Buy	Sell
2026 Q3	-	18
2026 Q2	-	9
2026 Q1	-	139
2025 Q4	-	153
2025 Q3	-	123

BKNG Ownership FAQ

Who Owns Booking?

Booking shareholders are primarily institutional investors at 91.20%, followed by 0.18% insiders and 8.62% retail investors. The average institutional ownership in Booking's industry, Travel Services Stocks , is 62.55%, which Booking exceeds.

Who owns the most shares of Booking?

Booking’s largest shareholders are Vanguard group (3M shares, 9.26%), Blackrock funding, inc. /de (65.34M shares, 8.27%), and Blackrock (2.41M shares, 7.06%). Together, they hold 24.58% of Booking’s total shares outstanding.

Does Blackrock own Booking?

Yes, BlackRock owns 7.06% of Booking, totaling 2.41M shares as of Jun 2024. This represents 0.22% of BlackRock's total assets, with a market value of 9.56B$. In the last quarter, BlackRock decreased its holdings by -107K shares, a -4.23% change.

Who is Booking’s biggest shareholder by percentage of total assets invested?

Tb capital gestao de recursos ltda is Booking’s biggest shareholder by percentage of total assets invested, with 12.44% of its assets in 127.52K Booking shares, valued at 22.73M$.

Who is the top mutual fund holder of Booking shares?

JPMorgan Large Cap Growth I is the top mutual fund holder of Booking shares, with 15.97% of its total shares outstanding invested in 202.3K Booking shares.

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