Booking Ownership | Who Owns Booking?

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Booking Ownership Summary

Booking is owned by 1.25% institutional investors, 0.20% insiders, and 98.54% retail investors. Vanguard group is the largest institutional shareholder, holding 8.76% of BKNG shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 3.24% of its assets in Booking shares.

BKNG Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Booking	1.25%	0.20%	98.54%
Sector	Consumer Cyclical Stocks	39.80%	14.40%	45.80%
Industry	Travel Services Stocks	43.21%	6.56%	50.24%
Idea	Travel Stocks List	40.42%	13.75%	45.83%
Idea	Online Travel Agency Stocks	28.94%	20.70%	50.37%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	2.93M	8.76%	$14.54B
Blackrock funding, inc. /de	2.57M	7.68%	$12.75B
Blackrock	2.41M	7.06%	$9.56B
State street	1.41M	4.23%	$7.02B
Capital world investors	1.20M	3.59%	$5.97B
Price t rowe associates inc /md/	1.02M	3.06%	$5.07B
Jpmorgan chase	865.74K	2.59%	$4.30B
Proficio capital partners	864.54K	2.59%	$864.54K
Geode capital management	803.13K	2.40%	$3.99B
Dodge & cox	783.57K	2.35%	$3.89B

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Aspen grove capital	17.10K	18.02%	$84.96M
Rothschild & co wealth management uk	135.84K	11.85%	$674.90M
Hengistbury investment partners llp	3.03K	10.99%	$15.06M
Guardcap asset management	126.96K	10.19%	$630.77M
C partners gmbh	8.10K	10.04%	$40.25M
Totem point management	1.91K	10.04%	$9.47M
Veristar capital management lp	1.14K	9.58%	$5.24M
Prevatt capital	6.20K	9.40%	$28.56M
Ensemble capital management	27.01K	8.33%	$107.01M
Cortland associates inc/mo	14.71K	8.31%	$73.11M

Top Buyers

Holder	Shares	% Assets	Change
Proficio capital partners	864.54K	0.07%	864.41K
Norges bank	394.16K	0.26%	394.16K
Dz bank ag deutsche zentral genossenschafts bank, frankfurt am main	220.23K	1.11%	199.02K
Blackrock funding, inc. /de	2.57M	0.26%	158.74K
Arrowstreet capital, limited partnership	280.63K	1.12%	95.31K

Top Sellers

Holder	Shares	% Assets	Change
Global assets advisory	-	-	-110.64K
Blackrock	2.41M	0.22%	-106.50K
Independent franchise partners llp	-	-	-105.76K
Ninety one uk	218.84K	2.91%	-87.35K
Lone pine capital	-	-	-76.41K

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	394.16K	0.26%	394.16K	$1.96B
Raymond james financial	32.20K	0.06%	32.20K	$159.99M
Dorsey asset management	15.97K	7.80%	15.97K	$73.57M
Employees retirement system of texas	13.60K	0.02%	13.60K	$67.57M
Ofi invest asset management	9.41K	1.07%	9.41K	$45.14M

Sold Out

Holder	Change
Ruedi wealth management	-1.00
Parallax volatility advisers	-1.00
Palisade asset management	-1.00
Coastline trust	-1.00
Ridgewood investments	-1.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Mar 31, 2025	37	-98.07%	411,822	-98.61%	1	0.02%	15	-98.23%	10	-98.56%
Dec 31, 2024	1,841	5.02%	29,480,760	-0.11%	88	1.13%	807	15.12%	667	-0.74%
Sep 30, 2024	1,730	0.87%	29,474,121	-3.60%	88	1.08%	694	-10.68%	658	10.03%
Jun 30, 2024	1,688	0.30%	30,536,124	-0.43%	89	1.11%	762	1.46%	590	-4.22%
Mar 31, 2024	1,683	3.13%	30,666,725	-2.89%	89	1.08%	751	2.32%	616	2.67%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard US Total Market Shares ETF	1.06M	3.24%	-13.24K
Vanguard Total Stock Mkt Idx Inv	1.05M	3.23%	-8.35K
Vanguard Institutional 500 Index Trust	941.34K	2.89%	6.56K
Vanguard 500 Index Investor	923.44K	2.85%	-17.90K
AF Global Equity (AFRIS)	885.97K	2.64%	885.97K
Invesco QQQ Trust	667.66K	2.06%	-416.00
Fidelity 500 Index	412.30K	1.27%	-5.26K
SPDR® S&P 500 ETF	411.45K	1.25%	-6.39K
SPDR® S&P 500® ETF Trust	400.79K	1.22%	-2.05K
SPDR® S&P 500® ETF	394.96K	1.22%	-1.63K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Jul 15, 2025	Fogel Glenn D	CEO AND PRESIDENT	Sell	$33.94K
Jul 15, 2025	Fogel Glenn D	CEO AND PRESIDENT	Sell	$243.77K
Jul 15, 2025	Fogel Glenn D	CEO AND PRESIDENT	Sell	$242.64K
Jul 15, 2025	Fogel Glenn D	CEO AND PRESIDENT	Sell	$16.95K
Jul 15, 2025	Fogel Glenn D	CEO AND PRESIDENT	Sell	$346.27K

Insider Transactions Trends

Date	Buy	Sell
2025 Q3	-	19
2025 Q2	-	47
2025 Q1	-	1
2024 Q4	-	1
2024 Q3	-	21

BKNG Ownership FAQ

Who Owns Booking?

Booking shareholders are primarily institutional investors at 1.25%, followed by 0.20% insiders and 98.55% retail investors. The average institutional ownership in Booking's industry, Travel Services Stocks , is 43.21%, which Booking falls below.

Who owns the most shares of Booking?

Booking’s largest shareholders are Vanguard group (2.93M shares, 8.76%), Blackrock funding, inc. /de (2.57M shares, 7.68%), and Blackrock (2.41M shares, 7.06%). Together, they hold 23.50% of Booking’s total shares outstanding.

Does Blackrock own Booking?

Yes, BlackRock owns 7.06% of Booking, totaling 2.41M shares as of Jun 2024. This represents 0.22% of BlackRock's total assets, with a market value of 9.56B$. In the last quarter, BlackRock decreased its holdings by -107K shares, a -4.23% change.

Who is Booking’s biggest shareholder by percentage of total assets invested?

Aspen grove capital is Booking’s biggest shareholder by percentage of total assets invested, with 18.02% of its assets in 17.1K Booking shares, valued at 84.96M$.

Who is the top mutual fund holder of Booking shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of Booking shares, with 3.24% of its total shares outstanding invested in 1.06M Booking shares.

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