Booking Ownership | Who Owns Booking?

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Booking Ownership Summary

Booking is owned by 96.29% institutional investors, 0.18% insiders, and 3.53% retail investors. Vanguard group is the largest institutional shareholder, holding 9.26% of BKNG shares. JPM US Large Cap Growth-MA is the top mutual fund, with 15.97% of its assets in Booking shares.

BKNG Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Booking	96.29%	0.18%	3.53%
Sector	Consumer Cyclical Stocks	255.90%	15.94%	-171.84%
Industry	Travel Services Stocks	48.08%	10.91%	41.01%
Idea	Travel Stocks List	44.93%	12.73%	42.34%
Idea	Online Travel Agency Stocks	36.84%	20.61%	42.55%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	3.00M	9.26%	$16.06B
Blackrock funding, inc. /de	65.34M	8.27%	$11.65B
Blackrock	2.41M	7.06%	$9.56B
Vanguard capital management	50.61M	6.41%	$9.02B
State street	35.04M	4.44%	$6.25B
Price t rowe associates inc /md/	1.16M	3.57%	$4.88B
Dodge & cox	25.54M	3.23%	$4.55B
Geode capital management	21.92M	2.78%	$3.92B
Capital world investors	20.61M	2.61%	$3.67B
Jpmorgan chase	18.84M	2.38%	$3.44B

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Geo capital gestora de recursos	1.01K	11.21%	$5.42M
Metropolis capital	2.28M	11.16%	$384.76M
Rothschild & co wealth management uk	4.29M	11.04%	$764.72M
Tb capital gestao de recursos ltda.	4.21K	10.84%	$17.71M
Investidor profissional gestao de recursos ltda.	96.00K	9.93%	$17.11M
Prevatt capital	8.68K	9.85%	$36.55M
Veristar capital management lp	1.14K	9.58%	$5.24M
Guardcap asset management	646.22K	8.65%	$121.64M
Voyager global management lp	60.00K	8.59%	$252.62M
Jackson hill advisors	92.50K	8.35%	$16.49M

Top Buyers

Holder	Shares	% Assets	Change
Blackrock funding, inc. /de	65.34M	0.17%	62.69M
Vanguard capital management	50.61M	0.19%	48.53M
State street	35.04M	0.19%	33.62M
Dodge & cox	25.54M	2.38%	24.54M
Geode capital management	21.92M	0.21%	21.03M

Top Sellers

Holder	Shares	% Assets	Change
J. stern & co. llp	669.00	0.27%	-2.83M
Winslow capital management	-	-	-322.33K
Bank of nova scotia	684.10K	0.18%	-186.42K
Dz bank ag deutsche zentral genossenschafts bank, frankfurt am main	41.96K	0.15%	-124.70K
Blackrock	2.41M	0.22%	-106.50K

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	12.43M	0.22%	12.43M	$2.22B
First eagle investment management	4.92M	1.46%	4.92M	$876.32M
Antipodes partners	530.06K	1.73%	530.06K	$94.17M
Thomasville national bank	289.31K	2.83%	289.31K	$51.57M
Connor, clark & lunn investment management	233.91K	0.08%	233.91K	$41.69M

Sold Out

Holder	Change
Ruedi wealth management	-1.00
Morganrosel wealth management	-1.00
Palisade asset management	-1.00
Coastline trust	-1.00
Ridgewood investments	-1.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Mar 31, 2026	1,923	-7.81%	31,248,218	-2.55%	96	0.98%	875	-10.44%	712	3.04%
Dec 31, 2025	1,369	-31.31%	12,982,663	-55.52%	40	0.50%	626	-26.61%	457	-30.44%
Sep 30, 2025	1,191	-40.78%	9,365,394	-68.66%	28	0.34%	500	-43.76%	384	-46.14%
Jun 30, 2025	1,992	2.73%	29,847,846	2.06%	91	1.16%	884	3.51%	706	7.29%
Mar 31, 2025	37	-98.07%	411,822	-98.61%	1	0.02%	15	-98.23%	10	-98.56%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
JPM US Large Cap Growth-MA	202.30K	15.97%	186.13K
JPMorgan Large Cap Growth I	202.30K	15.97%	-
Equity Index Non-Lendable Fund B	127.45K	10.06%	127.45K
Six Circles U.S. Unconstrained Equity	123.85K	9.78%	-3.29K
Vanguard US Total Market Shares ETF	1.06M	3.24%	-13.24K
Vanguard Total Stock Mkt Idx Inv	24.60M	3.18%	-597.90K
Vanguard Morn Total Stk Mkt Idx Investor	24.60M	3.18%	-597.90K
AF Global Equity (AFRIS)	885.97K	2.64%	885.97K
Vanguard 500 Index Investor	20.12M	2.60%	-979.66K
Fiduciary Mgt of Milwaukee Intl Comp	762.50K	2.41%	744.50K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Aug 12, 2026	Steenbergen Ewout L	CHIEF FINANCIAL OFFICER	Sell	$1.79M
Aug 12, 2026	Steenbergen Ewout L	CHIEF FINANCIAL OFFICER	Sell	$179.44K
Aug 12, 2026	Steenbergen Ewout L	CHIEF FINANCIAL OFFICER	Sell	$821.90K
Aug 12, 2026	Steenbergen Ewout L	CHIEF FINANCIAL OFFICER	Sell	$1.03M
Aug 12, 2026	Steenbergen Ewout L	CHIEF FINANCIAL OFFICER	Sell	$401.70K

Insider Transactions Trends

Date	Buy	Sell
2026 Q3	-	8
2026 Q2	-	9
2026 Q1	-	139
2025 Q4	-	153
2025 Q3	-	123

BKNG Ownership FAQ

Who Owns Booking?

Booking shareholders are primarily institutional investors at 96.29%, followed by 0.18% insiders and 3.53% retail investors. The average institutional ownership in Booking's industry, Travel Services Stocks , is 48.08%, which Booking exceeds.

Who owns the most shares of Booking?

Booking’s largest shareholders are Vanguard group (3M shares, 9.26%), Blackrock funding, inc. /de (65.34M shares, 8.27%), and Blackrock (2.41M shares, 7.06%). Together, they hold 24.58% of Booking’s total shares outstanding.

Does Blackrock own Booking?

Yes, BlackRock owns 7.06% of Booking, totaling 2.41M shares as of Jun 2024. This represents 0.22% of BlackRock's total assets, with a market value of 9.56B$. In the last quarter, BlackRock decreased its holdings by -107K shares, a -4.23% change.

Who is Booking’s biggest shareholder by percentage of total assets invested?

Geo capital gestora de recursos is Booking’s biggest shareholder by percentage of total assets invested, with 11.21% of its assets in 1.01K Booking shares, valued at 5.42M$.

Who is the top mutual fund holder of Booking shares?

JPM US Large Cap Growth-MA is the top mutual fund holder of Booking shares, with 15.97% of its total shares outstanding invested in 202.3K Booking shares.

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