Booking Ownership | Who Owns Booking?

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Booking Ownership Summary

Booking is owned by 96.29% institutional investors, 0.18% insiders, and 3.53% retail investors. Vanguard group is the largest institutional shareholder, holding 9.26% of BKNG shares. JPMorgan Large Cap Growth I is the top mutual fund, with 15.97% of its assets in Booking shares.

BKNG Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Booking	96.29%	0.18%	3.53%
Sector	Consumer Cyclical Stocks	249.36%	15.37%	-164.73%
Industry	Travel Services Stocks	41.45%	10.58%	47.97%
Idea	Travel Stocks List	44.93%	12.73%	42.34%
Idea	Online Travel Agency Stocks	36.84%	20.61%	42.55%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	3.00M	9.26%	$16.06B
Blackrock funding, inc. /de	2.65M	8.18%	$11.17B
Blackrock	2.41M	7.06%	$9.56B
State street	1.42M	4.38%	$5.98B
Price t rowe associates inc /md/	1.16M	3.57%	$4.88B
Jpmorgan chase	1.07M	3.30%	$4.41B
Dodge & cox	997.50K	3.07%	$4.20B
Geode capital management	891.14K	2.75%	$3.76B
Bank of nova scotia	870.52K	2.68%	$146.60M
Capital world investors	769.16K	2.37%	$3.24B

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Geo capital gestora de recursos	1.01K	11.21%	$5.42M
Rothschild & co wealth management uk	171.90K	11.08%	$723.75M
Tb capital gestao de recursos ltda.	4.21K	10.84%	$17.71M
Prevatt capital	8.68K	9.85%	$36.55M
Rit capital partners	8.70K	9.78%	$36.59M
Veristar capital management lp	1.14K	9.58%	$5.24M
Voyager global management lp	60.00K	8.59%	$252.62M
Ensemble capital management	27.01K	8.33%	$107.01M
Harvard management	34.93K	8.10%	$147.06M
Ampersand capital group	3.50K	8.07%	$14.76M

Top Buyers

Holder	Shares	% Assets	Change
Bank of nova scotia	870.52K	0.26%	816.02K
Royal london asset management	750.20K	0.27%	708.15K
Norges bank	610.80K	0.35%	610.80K
Eversource wealth advisors	486.80K	1.37%	486.54K
Winslow capital management	322.33K	1.35%	322.18K

Top Sellers

Holder	Shares	% Assets	Change
J. stern & co. llp	669.00	0.27%	-2.83M
Fmr	319.76K	0.07%	-204.13K
Actiam	20.67K	0.85%	-197.41K
Dz bank ag deutsche zentral genossenschafts bank, frankfurt am main	41.96K	0.15%	-124.70K
Blackrock	2.41M	0.22%	-106.50K

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	610.80K	0.35%	610.80K	$3.27B
Vanguard fiduciary trust	185.34K	0.20%	185.34K	$780.34M
Vanguard global advisers	71.47K	0.16%	71.47K	$300.91M
Vanguard asset management	56.47K	0.21%	56.47K	$237.74M
Axa investment managers	30.85K	0.45%	30.85K	$166.58M

Sold Out

Holder	Change
Ruedi wealth management	-1.00
Palisade asset management	-1.00
Morganrosel wealth management	-1.00
Coastline trust	-1.00
Ridgewood investments	-1.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Mar 31, 2026	1,923	-7.81%	31,248,218	-2.55%	96	0.98%	875	-10.44%	712	3.04%
Dec 31, 2025	1,369	-31.31%	12,982,663	-55.52%	40	0.50%	626	-26.61%	457	-30.44%
Sep 30, 2025	1,191	-40.78%	9,365,394	-68.66%	28	0.34%	500	-43.76%	384	-46.14%
Jun 30, 2025	1,992	2.73%	29,847,846	2.06%	91	1.16%	884	3.51%	706	7.29%
Mar 31, 2025	37	-98.07%	411,822	-98.61%	1	0.02%	15	-98.23%	10	-98.56%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
JPMorgan Large Cap Growth I	202.30K	15.97%	-
JPM US Large Cap Growth-MA	202.30K	15.97%	186.13K
Equity Index Non-Lendable Fund B	127.45K	10.06%	127.45K
Six Circles U.S. Unconstrained Equity	123.85K	9.78%	-3.29K
Vanguard US Total Market Shares ETF	1.06M	3.24%	-13.24K
Vanguard Total Stock Mkt Idx Inv	1.01M	3.18%	-13.47K
AF Global Equity (AFRIS)	885.97K	2.64%	885.97K
Vanguard 500 Index Investor	820.55K	2.59%	-9.66K
Fiduciary Mgt of Milwaukee Intl Comp	762.50K	2.41%	744.50K
Northern Trust S&P 500 Index	737.38K	2.38%	707.93K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Apr 17, 2026	WITTMAN VANESSA AMES	-	Sell	$216.00K
Apr 15, 2026	Fogel Glenn D	CEO AND PRESIDENT	Sell	$1.39M
Apr 15, 2026	Fogel Glenn D	CEO AND PRESIDENT	Sell	$62.22K
Apr 15, 2026	Fogel Glenn D	CEO AND PRESIDENT	Sell	$761.75K
Apr 15, 2026	Fogel Glenn D	CEO AND PRESIDENT	Sell	$881.96K

Insider Transactions Trends

Date	Buy	Sell
2026 Q2	-	5
2026 Q1	-	139
2025 Q4	-	153
2025 Q3	-	123
2025 Q2	-	47

BKNG Ownership FAQ

Who Owns Booking?

Booking shareholders are primarily institutional investors at 96.29%, followed by 0.18% insiders and 3.53% retail investors. The average institutional ownership in Booking's industry, Travel Services Stocks , is 41.45%, which Booking exceeds.

Who owns the most shares of Booking?

Booking’s largest shareholders are Vanguard group (3M shares, 9.26%), Blackrock funding, inc. /de (2.65M shares, 8.18%), and Blackrock (2.41M shares, 7.06%). Together, they hold 24.49% of Booking’s total shares outstanding.

Does Blackrock own Booking?

Yes, BlackRock owns 7.06% of Booking, totaling 2.41M shares as of Jun 2024. This represents 0.22% of BlackRock's total assets, with a market value of 9.56B$. In the last quarter, BlackRock decreased its holdings by -107K shares, a -4.23% change.

Who is Booking’s biggest shareholder by percentage of total assets invested?

Geo capital gestora de recursos is Booking’s biggest shareholder by percentage of total assets invested, with 11.21% of its assets in 1.01K Booking shares, valued at 5.42M$.

Who is the top mutual fund holder of Booking shares?

JPMorgan Large Cap Growth I is the top mutual fund holder of Booking shares, with 15.97% of its total shares outstanding invested in 202.3K Booking shares.

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