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Booking (BKNG) Stock Forecast, Price Target & Predictions

OverviewRevenueOwnershipFinancialsChartTranscripts

BKNG Stock Forecast

Booking (BKNG) stock forecast, based on 71 Wall Street analysts, predicts a 12-month average price target of $238.15, with a high of $309.84 and a low of $179.80. This represents a 29.04% increase from the last price of $184.56.

- $1 $2 $3 $4 $5 High: $309.84 Avg: $238.15 Low: $179.8 Last Closed Price: $184.56

BKNG Stock Rating

Booking stock's rating consensus is Buy, based on 71 Wall Street analysts. The breakdown includes 1 Strong Buy (1.41%), 45 Buy (63.38%), 25 Hold (35.21%), 0 Sell (0.00%), and 0 Strong Sell (0.00%).

Buy
Total 71 25 45 1 Strong Sell Sell Hold Buy Strong Buy

BKNG Price Target Upside V Benchmarks

TypeNameUpside
StockBooking29.04%
SectorConsumer Cyclical Stocks 12.30%
IndustryTravel Services Stocks 20.02%
IdeaTravel Stocks List11.55%
IdeaOnline Travel Agency Stocks 18.62%

Price Target Trends

1M3M12M
# Anlaysts11642
Avg Price Target$260.00$238.11$238.50
Last Closing Price$184.56$184.56$184.56
Upside/Downside40.88%29.01%29.23%
Ratings Trends
DateStrong BuyBuyHoldSellStrong SellTotal
Apr, 266248--38
Mar, 266248--38
Feb, 2652311--39
Jan, 2652311--39
Dec, 2552211--38
Analyst Price Target Forecasts
DateAnalystCompanyPrice TargetPrice when PublishedPrice Target/Price when PublishedPrice Target/Last Closing Price
Apr 08, 2026Tigress Financial$260.00$181.0043.65%40.88%
Feb 23, 2026Brian NowakMorgan Stanley$5.50K$3.87K42.09%2880.06%
Feb 20, 2026Susquehanna$6.50K$4.06K60.27%3421.89%
Feb 19, 2026Tom WhiteD.A. Davidson$6.00K$3.96K51.47%3150.98%
Feb 19, 2026Robert W. Baird$5.85K$3.94K48.31%3069.70%
Feb 19, 2026Meredith Prichard JensenHSBC$7.75K$3.96K95.55%4097.01%
Feb 19, 2026Oppenheimer$6.00K$4.27K40.52%3150.98%
Feb 19, 2026BMO Capital$6.20K$4.27K45.20%3259.34%
Feb 19, 2026Deepak MathivananCantor Fitzgerald$4.50K$4.27K5.27%2335.52%
Feb 19, 2026Stephen JuUBS$6.49K$4.27K51.87%3413.76%
Analyst Rating Forecasts
DateCompanyPrevious RatingNew RatingRating Change
Apr 10, 2026B. RileyBuyBuyhold
Feb 23, 2026Morgan StanleyEqual-WeightOverweightupgrade
Feb 20, 2026SusquehannaPositivePositivehold
Feb 19, 2026Cowen & Co.BuyBuyhold
Feb 19, 2026HSBCBuyBuyhold
Feb 19, 2026BMO CapitalOutperformOutperformhold
Feb 19, 2026Cantor FitzgeraldNeutralNeutralhold
Feb 19, 2026Piper SandlerNeutralNeutralhold
Feb 04, 2026CitigroupOutperformMarket Performdowngrade
Feb 03, 2026UBSBuyBuyhold

Financial Forecast

EPS Forecast

$0 $80 $160 $240 $320 $400 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27Dec 28
Reported$28.39$76.70$118.67$174.96$166.52---
Avg Forecast$43.72$97.14$149.28$182.42$208.64$241.37$289.54$337.77
High Forecast$44.91$100.32$154.67$187.19$216.41$277.20$334.95$354.93
Low Forecast$43.00$93.20$136.50$177.34$200.52$224.43$255.69$321.75
Surprise %-35.06%-21.04%-20.51%-4.09%-20.19%---

Revenue Forecast

$10B $15B $20B $25B $30B $35B Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27Dec 28
Reported$10.96B$17.09B$21.36B$23.74B$26.92B---
Avg Forecast$10.84B$16.94B$21.29B$23.46B$25.40B$27.67B$30.11B$32.57B
High Forecast$11.07B$17.37B$21.45B$23.54B$26.46B$27.71B$30.24B$33.84B
Low Forecast$10.70B$16.41B$20.92B$23.36B$24.54B$27.63B$29.98B$31.38B
Surprise %1.11%0.88%0.34%1.19%5.96%---

Net Income Forecast

$-5B $-1B $3B $7B $11B $15B Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27Dec 28
Reported$1.17B$3.06B$4.29B$5.88B$5.40B---
Avg Forecast$903.86M$648.79M$4.29B$6.66B$7.62B$9.16B$10.79B$12.34B
High Forecast$1.18B$1.37B$7.36B$6.84B$7.91B$10.13B$12.24B$12.97B
Low Forecast$628.52M$-68.97M$1.22B$6.48B$7.32B$8.20B$9.34B$11.75B
Surprise %28.89%371.34%--11.66%-29.04%---

BKNG Forecast FAQ

Is Booking stock a buy?

Booking stock has a consensus rating of Buy, based on 71 Wall Street analysts. The rating breakdown includes 1 Strong Buy, 45 Buy, 25 Hold, 0 Sell, and 0 Strong Sell, reflecting a consensus that Booking is a favorable investment for most analysts.

What is Booking's price target?

Booking's price target, set by 71 Wall Street analysts, averages $238.15 over the next 12 months. The price target range spans from $179.8 at the low end to $309.84 at the high end, suggesting a potential 29.04% change from the previous closing price of $184.56.

How does Booking stock forecast compare to its benchmarks?

Booking's stock forecast shows a 29.04% upside, outperforming the average forecast for the consumer cyclical stocks sector (12.30%) and outperforming the travel services stocks industry (20.02%), leading the travel stocks list (11.55%) and online travel agency stocks (18.62%) investment ideas.

What is the breakdown of analyst ratings for Booking over the past three months?

  • April 2026: 15.79% Strong Buy, 63.16% Buy, 21.05% Hold, 0% Sell, 0% Strong Sell.
  • March 2026: 15.79% Strong Buy, 63.16% Buy, 21.05% Hold, 0% Sell, 0% Strong Sell.
  • February 2026: 12.82% Strong Buy, 58.97% Buy, 28.21% Hold, 0% Sell, 0% Strong Sell.

What is Booking’s EPS forecast?

Booking's average annual EPS forecast for its fiscal year ending in December 2026 is $241.37, marking a 44.95% increase from the reported $166.52 in 2025. Estimates for the following years are $289.54 in 2027, and $337.77 in 2028.

What is Booking’s revenue forecast?

Booking's average annual revenue forecast for its fiscal year ending in December 2026 is $27.67B, reflecting a 2.80% increase from the reported $26.92B in 2025. The forecast for 2027 is $30.11B, and $32.57B for 2028.

What is Booking’s net income forecast?

Booking's net income forecast for the fiscal year ending in December 2026 stands at $9.16B, representing an 69.55% increase from the reported $5.4B in 2025. Projections indicate $10.79B in 2027, and $12.34B in 2028.