​

Booking (BKNG) Stock Forecast, Price Target & Predictions

OverviewRevenueOwnershipFinancialsChartTranscripts

BKNG Stock Forecast

Booking (BKNG) stock forecast, based on 70 Wall Street analysts, predicts a 12-month average price target of $6,128.35, with a high of $6,806.00 and a low of $5,407.00. This represents a 18.92% increase from the last price of $5,153.41.

$3 $3 $4 $5 $6 $7 High: $6806 Avg: $6128.35 Low: $5407 Last Closed Price: $5153.41

BKNG Stock Rating

Booking stock's rating consensus is Buy, based on 70 Wall Street analysts. The breakdown includes 1 Strong Buy (1.43%), 44 Buy (62.86%), 25 Hold (35.71%), 0 Sell (0.00%), and 0 Strong Sell (0.00%).

Buy
Total 70 25 44 1 Strong Sell Sell Hold Buy Strong Buy

BKNG Price Target Upside V Benchmarks

TypeNameUpside
StockBooking18.92%
SectorConsumer Cyclical Stocks 12.30%
IndustryTravel Services Stocks 15.58%
IdeaTravel Stocks List11.55%
IdeaOnline Travel Agency Stocks 14.27%

Price Target Trends

1M3M12M
# Anlaysts51929
Avg Price Target$5.90K$6.04K$5.89K
Last Closing Price$5.15K$5.15K$5.15K
Upside/Downside14.53%17.13%14.38%
Ratings Trends
DateStrong BuyBuyHoldSellStrong SellTotal
Jan, 2652311--39
Dec, 2552211--38
Nov, 2542313--40
Oct, 2542114--39
Sep, 2542113--38
Analyst Price Target Forecasts
DateAnalystCompanyPrice TargetPrice when PublishedPrice Target/Price when PublishedPrice Target/Last Closing Price
Jan 27, 2026Eric SheridanGoldman Sachs$5.92K$5.15K14.92%14.88%
Jan 09, 2026Wells Fargo$5.95K$5.45K9.35%15.54%
Jan 08, 2026Deepak MathivananCantor Fitzgerald$5.83K$5.45K7.06%13.13%
Jan 06, 2026John StaszakArgus Research$6.40K$5.30K20.80%24.19%
Jan 06, 2026Bernstein$5.41K$5.37K0.74%4.92%
Nov 24, 2025BNP Paribas$6.10K$4.84K26.14%18.37%
Nov 24, 2025BOCOM International Holdings Company$6.00K$4.77K25.84%16.43%
Oct 30, 2025D.A. Davidson$6.60K$5.24K25.91%28.07%
Oct 30, 2025Richard ClarkeBernstein$5.43K$5.21K4.29%5.43%
Oct 29, 2025Wedbush$6.00K$5.08K18.21%16.43%
Analyst Rating Forecasts
DateCompanyPrevious RatingNew RatingRating Change
Jan 27, 2026Goldman SachsNeutralNeutralhold
Jan 26, 2026CitigroupOutperformOutperformhold
Jan 08, 2026Cantor FitzgeraldNeutralNeutralhold
Dec 03, 2025Cowen & Co.BuyBuyhold
Nov 24, 2025BNP ParibasOutperformOutperformhold
Nov 24, 2025Bank of America SecuritiesBuyupgrade
Oct 30, 2025BernsteinMarket PerformMarket Performhold
Oct 29, 2025WedbushNeutralNeutralhold
Oct 29, 2025BenchmarkBuyBuyhold
Oct 29, 2025UBSBuyBuyhold

Financial Forecast

EPS Forecast

$0 $80 $160 $240 $320 $400 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27Dec 28
Reported$28.39$76.70$118.68$174.94----
Avg Forecast$43.72$97.14$149.28$182.42$208.64$241.37$289.54$337.77
High Forecast$44.91$100.32$154.67$187.19$216.41$277.20$334.95$354.93
Low Forecast$43.00$93.20$136.50$177.34$200.52$224.43$255.69$321.75
Surprise %-35.06%-21.04%-20.50%-4.10%----

Revenue Forecast

$10B $15B $20B $25B $30B $35B Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27Dec 28
Reported$10.96B$17.09B$21.36B$23.74B----
Avg Forecast$10.84B$16.94B$21.29B$23.46B$25.40B$27.67B$30.11B$32.57B
High Forecast$11.07B$17.37B$21.45B$23.54B$26.46B$27.71B$30.24B$33.84B
Low Forecast$10.70B$16.41B$20.92B$23.36B$24.54B$27.63B$29.98B$31.38B
Surprise %1.11%0.88%0.34%1.19%----

Net Income Forecast

$-5B $-1B $3B $7B $11B $15B Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27Dec 28
Reported$1.17B$3.06B$4.29B$5.88B----
Avg Forecast$903.86M$648.79M$4.29B$6.66B$7.62B$9.16B$10.79B$12.34B
High Forecast$1.18B$1.37B$7.36B$6.84B$7.91B$10.13B$12.24B$12.97B
Low Forecast$628.52M$-68.97M$1.22B$6.48B$7.32B$8.20B$9.34B$11.75B
Surprise %28.89%371.34%--11.66%----

BKNG Forecast FAQ

Is Booking stock a buy?

Booking stock has a consensus rating of Buy, based on 70 Wall Street analysts. The rating breakdown includes 1 Strong Buy, 44 Buy, 25 Hold, 0 Sell, and 0 Strong Sell, reflecting a consensus that Booking is a favorable investment for most analysts.

What is Booking's price target?

Booking's price target, set by 70 Wall Street analysts, averages $6.13K over the next 12 months. The price target range spans from $5.41K at the low end to $6.81K at the high end, suggesting a potential 18.92% change from the previous closing price of $5.15K.

How does Booking stock forecast compare to its benchmarks?

Booking's stock forecast shows a 18.92% upside, outperforming the average forecast for the consumer cyclical stocks sector (12.30%) and outperforming the travel services stocks industry (15.58%), leading the travel stocks list (11.55%) and online travel agency stocks (14.27%) investment ideas.

What is the breakdown of analyst ratings for Booking over the past three months?

  • January 2026: 12.82% Strong Buy, 58.97% Buy, 28.21% Hold, 0% Sell, 0% Strong Sell.
  • December 2025: 13.16% Strong Buy, 57.89% Buy, 28.95% Hold, 0% Sell, 0% Strong Sell.
  • November 2025: 10.00% Strong Buy, 57.50% Buy, 32.50% Hold, 0% Sell, 0% Strong Sell.

What is Booking’s EPS forecast?

Booking's average annual EPS forecast for its fiscal year ending in December 2025 is $208.64, marking a 19.26% increase from the reported $174.94 in 2024. Estimates for the following years are $241.37 in 2026, $289.54 in 2027, and $337.77 in 2028.

What is Booking’s revenue forecast?

Booking's average annual revenue forecast for its fiscal year ending in December 2025 is $25.4B, reflecting a 7.01% increase from the reported $23.74B in 2024. The forecast for 2026 is $27.67B, followed by $30.11B for 2027, and $32.57B for 2028.

What is Booking’s net income forecast?

Booking's net income forecast for the fiscal year ending in December 2025 stands at $7.62B, representing an 29.47% increase from the reported $5.88B in 2024. Projections indicate $9.16B in 2026, $10.79B in 2027, and $12.34B in 2028.