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Booking (BKNG) Stock Forecast, Price Target & Predictions

OverviewRevenueOwnershipFinancialsChartTranscripts

BKNG Stock Forecast

Booking (BKNG) stock forecast, based on 71 Wall Street analysts, predicts a 12-month average price target of $237.51, with a high of $309.84 and a low of $180.00. This represents a 33.79% increase from the last price of $177.52.

- $1 $2 $3 $4 $5 High: $309.84 Avg: $237.51 Low: $180 Last Closed Price: $177.52

BKNG Stock Rating

Booking stock's rating consensus is Buy, based on 71 Wall Street analysts. The breakdown includes 1 Strong Buy (1.41%), 45 Buy (63.38%), 25 Hold (35.21%), 0 Sell (0.00%), and 0 Strong Sell (0.00%).

Buy
Total 71 25 45 1 Strong Sell Sell Hold Buy Strong Buy

BKNG Price Target Upside V Benchmarks

TypeNameUpside
StockBooking33.79%
SectorConsumer Cyclical Stocks 12.30%
IndustryTravel Services Stocks 22.81%
IdeaTravel Stocks List11.55%
IdeaOnline Travel Agency Stocks 20.73%

Price Target Trends

1M3M12M
# Anlaysts41844
Avg Price Target$225.00$234.05$237.15
Last Closing Price$177.52$177.52$177.52
Upside/Downside26.75%31.84%33.59%
Ratings Trends
DateStrong BuyBuyHoldSellStrong SellTotal
Apr, 266248--38
Mar, 266248--38
Feb, 2652311--39
Jan, 2652311--39
Dec, 2552211--38
Analyst Price Target Forecasts
DateAnalystCompanyPrice TargetPrice when PublishedPrice Target/Price when PublishedPrice Target/Last Closing Price
Apr 27, 2026Mark MahaneyEvercore ISI$250.00$180.2838.67%40.83%
Apr 27, 2026Cantor Fitzgerald$180.00$180.28-0.16%1.40%
Apr 21, 2026Benjamin BlackDeutsche Bank$210.00$192.029.36%18.30%
Apr 08, 2026Tigress Financial$260.00$181.0043.65%46.46%
Feb 23, 2026Brian NowakMorgan Stanley$5.50K$3.87K42.09%2998.24%
Feb 20, 2026Susquehanna$6.50K$4.06K60.27%3561.56%
Feb 19, 2026Tom WhiteD.A. Davidson$6.00K$3.96K51.47%3279.90%
Feb 19, 2026Robert W. Baird$5.85K$3.94K48.31%3195.40%
Feb 19, 2026Meredith Prichard JensenHSBC$7.75K$3.96K95.55%4263.45%
Feb 19, 2026Oppenheimer$6.00K$4.27K40.52%3279.90%
Analyst Rating Forecasts
DateCompanyPrevious RatingNew RatingRating Change
Apr 27, 2026Evercore ISIOutperformOutperformhold
Apr 21, 2026Deutsche BankBuyBuyhold
Apr 10, 2026B. RileyBuyBuyhold
Feb 23, 2026Morgan StanleyEqual-WeightOverweightupgrade
Feb 20, 2026SusquehannaPositivePositivehold
Feb 19, 2026Cowen & Co.BuyBuyhold
Feb 19, 2026HSBCBuyBuyhold
Feb 19, 2026BMO CapitalOutperformOutperformhold
Feb 19, 2026Cantor FitzgeraldNeutralNeutralhold
Feb 19, 2026Piper SandlerNeutralNeutralhold

Financial Forecast

EPS Forecast

$0 $80 $160 $240 $320 $400 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27Dec 28
Reported$28.39$76.70$118.67$174.96$166.52---
Avg Forecast$43.72$97.14$149.28$182.42$208.64$241.37$289.54$337.77
High Forecast$44.91$100.32$154.67$187.19$216.41$277.20$334.95$354.93
Low Forecast$43.00$93.20$136.50$177.34$200.52$224.43$255.69$321.75
Surprise %-35.06%-21.04%-20.51%-4.09%-20.19%---

Revenue Forecast

$10B $15B $20B $25B $30B $35B Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27Dec 28
Reported$10.96B$17.09B$21.36B$23.74B$26.92B---
Avg Forecast$10.84B$16.94B$21.29B$23.46B$25.40B$27.67B$30.11B$32.57B
High Forecast$11.07B$17.37B$21.45B$23.54B$26.46B$27.71B$30.24B$33.84B
Low Forecast$10.70B$16.41B$20.92B$23.36B$24.54B$27.63B$29.98B$31.38B
Surprise %1.11%0.88%0.34%1.19%5.96%---

Net Income Forecast

$-5B $-1B $3B $7B $11B $15B Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27Dec 28
Reported$1.17B$3.06B$4.29B$5.88B$5.40B---
Avg Forecast$903.86M$648.79M$4.29B$6.66B$7.62B$9.16B$10.79B$12.34B
High Forecast$1.18B$1.37B$7.36B$6.84B$7.91B$10.13B$12.24B$12.97B
Low Forecast$628.52M$-68.97M$1.22B$6.48B$7.32B$8.20B$9.34B$11.75B
Surprise %28.89%371.34%--11.66%-29.04%---

BKNG Forecast FAQ

Is Booking stock a buy?

Booking stock has a consensus rating of Buy, based on 71 Wall Street analysts. The rating breakdown includes 1 Strong Buy, 45 Buy, 25 Hold, 0 Sell, and 0 Strong Sell, reflecting a consensus that Booking is a favorable investment for most analysts.

What is Booking's price target?

Booking's price target, set by 71 Wall Street analysts, averages $237.51 over the next 12 months. The price target range spans from $180 at the low end to $309.84 at the high end, suggesting a potential 33.79% change from the previous closing price of $177.52.

How does Booking stock forecast compare to its benchmarks?

Booking's stock forecast shows a 33.79% upside, outperforming the average forecast for the consumer cyclical stocks sector (12.30%) and outperforming the travel services stocks industry (22.81%), leading the travel stocks list (11.55%) and online travel agency stocks (20.73%) investment ideas.

What is the breakdown of analyst ratings for Booking over the past three months?

  • April 2026: 15.79% Strong Buy, 63.16% Buy, 21.05% Hold, 0% Sell, 0% Strong Sell.
  • March 2026: 15.79% Strong Buy, 63.16% Buy, 21.05% Hold, 0% Sell, 0% Strong Sell.
  • February 2026: 12.82% Strong Buy, 58.97% Buy, 28.21% Hold, 0% Sell, 0% Strong Sell.

What is Booking’s EPS forecast?

Booking's average annual EPS forecast for its fiscal year ending in December 2026 is $241.37, marking a 44.95% increase from the reported $166.52 in 2025. Estimates for the following years are $289.54 in 2027, and $337.77 in 2028.

What is Booking’s revenue forecast?

Booking's average annual revenue forecast for its fiscal year ending in December 2026 is $27.67B, reflecting a 2.80% increase from the reported $26.92B in 2025. The forecast for 2027 is $30.11B, and $32.57B for 2028.

What is Booking’s net income forecast?

Booking's net income forecast for the fiscal year ending in December 2026 stands at $9.16B, representing an 69.55% increase from the reported $5.4B in 2025. Projections indicate $10.79B in 2027, and $12.34B in 2028.