​

Booking (BKNG) Stock Forecast, Price Target & Predictions

OverviewRevenueOwnershipFinancialsChartTranscripts

BKNG Stock Forecast

Booking (BKNG) stock forecast, based on 71 Wall Street analysts, predicts a 12-month average price target of $227.83, with a high of $309.84 and a low of $175.00. This represents a 21.97% increase from the last price of $186.79.

- $1 $2 $3 $4 $5 High: $309.84 Avg: $227.83 Low: $175 Last Closed Price: $186.79

BKNG Stock Rating

Booking stock's rating consensus is Buy, based on 71 Wall Street analysts. The breakdown includes 1 Strong Buy (1.41%), 45 Buy (63.38%), 25 Hold (35.21%), 0 Sell (0.00%), and 0 Strong Sell (0.00%).

Buy
Total 71 25 45 1 Strong Sell Sell Hold Buy Strong Buy

BKNG Price Target Upside V Benchmarks

TypeNameUpside
StockBooking21.97%
SectorConsumer Cyclical Stocks 12.30%
IndustryTravel Services Stocks 14.09%
IdeaTravel Stocks List11.55%
IdeaOnline Travel Agency Stocks 9.20%

Price Target Trends

1M3M12M
# Anlaysts31155
Avg Price Target$213.00$212.64$232.25
Last Closing Price$186.79$186.79$186.79
Upside/Downside14.03%13.84%24.34%
Ratings Trends
DateStrong BuyBuyHoldSellStrong SellTotal
Jul, 266247--37
Jun, 266247--37
May, 266257--38
Apr, 266248--38
Mar, 266248--38
Analyst Price Target Forecasts
DateAnalystCompanyPrice TargetPrice when PublishedPrice Target/Price when PublishedPrice Target/Last Closing Price
Jul 20, 2026Eric SheridanGoldman Sachs$215.00$178.8620.21%15.10%
Jul 09, 2026John StaszakArgus Research$210.00$174.1820.56%12.43%
Jun 30, 2026Wells Fargo$214.00$182.4117.32%14.57%
Apr 29, 2026D.A. Davidson$230.00$173.1932.80%23.13%
Apr 29, 2026Piper Sandler$195.00$175.9210.85%4.40%
Apr 29, 2026Evercore ISI$245.00$173.3841.31%31.16%
Apr 29, 2026Jed KellyOppenheimer$215.00$173.3824.01%15.10%
Apr 29, 2026Deepak MathivananCantor Fitzgerald$175.00$173.380.93%-6.31%
Apr 29, 2026Robert W. Baird$215.00$173.3824.01%15.10%
Apr 29, 2026Ken GawrelskiWells Fargo$215.00$173.3824.01%15.10%
Analyst Rating Forecasts
DateCompanyPrevious RatingNew RatingRating Change
Jul 28, 2026CitigroupMarket PerformMarket Performhold
Jul 20, 2026Goldman SachsNeutralNeutralhold
Jun 11, 2026BernsteinMarket PerformMarket Performhold
Apr 29, 2026Cowen & Co.BuyBuyhold
Apr 29, 2026OppenheimerOutperformOutperformhold
Apr 29, 2026Cantor FitzgeraldNeutralNeutralhold
Apr 27, 2026Evercore ISIOutperformOutperformhold
Apr 21, 2026Deutsche BankBuyBuyhold
Apr 10, 2026B. RileyBuyBuyhold
Feb 23, 2026Morgan StanleyEqual-WeightOverweightupgrade

Financial Forecast

EPS Forecast

$0 $80 $160 $240 $320 $400 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27Dec 28
Reported$28.39$76.70$118.67$174.96$166.52---
Avg Forecast$43.72$97.14$149.28$182.42$208.64$241.37$289.54$337.77
High Forecast$44.91$100.32$154.67$187.19$216.41$277.20$334.95$354.93
Low Forecast$43.00$93.20$136.50$177.34$200.52$224.43$255.69$321.75
Surprise %-35.06%-21.04%-20.51%-4.09%-20.19%---

Revenue Forecast

$10B $15B $20B $25B $30B $35B Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27Dec 28
Reported$10.96B$17.09B$21.36B$23.74B$26.92B---
Avg Forecast$10.84B$16.94B$21.29B$23.46B$25.40B$27.67B$30.11B$32.57B
High Forecast$11.07B$17.37B$21.45B$23.54B$26.46B$27.71B$30.24B$33.84B
Low Forecast$10.70B$16.41B$20.92B$23.36B$24.54B$27.63B$29.98B$31.38B
Surprise %1.11%0.88%0.34%1.19%5.96%---

Net Income Forecast

$-5B $-1B $3B $7B $11B $15B Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27Dec 28
Reported$1.17B$3.06B$4.29B$5.88B$5.40B---
Avg Forecast$903.86M$648.79M$4.29B$6.66B$7.62B$9.16B$10.79B$12.34B
High Forecast$1.18B$1.37B$7.36B$6.84B$7.91B$10.13B$12.24B$12.97B
Low Forecast$628.52M$-68.97M$1.22B$6.48B$7.32B$8.20B$9.34B$11.75B
Surprise %28.89%371.34%--11.66%-29.04%---

BKNG Forecast FAQ

Is Booking stock a buy?

Booking stock has a consensus rating of Buy, based on 71 Wall Street analysts. The rating breakdown includes 1 Strong Buy, 45 Buy, 25 Hold, 0 Sell, and 0 Strong Sell, reflecting a consensus that Booking is a favorable investment for most analysts.

What is Booking's price target?

Booking's price target, set by 71 Wall Street analysts, averages $227.83 over the next 12 months. The price target range spans from $175 at the low end to $309.84 at the high end, suggesting a potential 21.97% change from the previous closing price of $186.79.

How does Booking stock forecast compare to its benchmarks?

Booking's stock forecast shows a 21.97% upside, outperforming the average forecast for the consumer cyclical stocks sector (12.30%) and outperforming the travel services stocks industry (14.09%), leading the travel stocks list (11.55%) and online travel agency stocks (9.20%) investment ideas.

What is the breakdown of analyst ratings for Booking over the past three months?

  • July 2026: 16.22% Strong Buy, 64.86% Buy, 18.92% Hold, 0% Sell, 0% Strong Sell.
  • June 2026: 16.22% Strong Buy, 64.86% Buy, 18.92% Hold, 0% Sell, 0% Strong Sell.
  • May 2026: 15.79% Strong Buy, 65.79% Buy, 18.42% Hold, 0% Sell, 0% Strong Sell.

What is Booking’s EPS forecast?

Booking's average annual EPS forecast for its fiscal year ending in December 2026 is $241.37, marking a 44.95% increase from the reported $166.52 in 2025. Estimates for the following years are $289.54 in 2027, and $337.77 in 2028.

What is Booking’s revenue forecast?

Booking's average annual revenue forecast for its fiscal year ending in December 2026 is $27.67B, reflecting a 2.80% increase from the reported $26.92B in 2025. The forecast for 2027 is $30.11B, and $32.57B for 2028.

What is Booking’s net income forecast?

Booking's net income forecast for the fiscal year ending in December 2026 stands at $9.16B, representing an 69.55% increase from the reported $5.4B in 2025. Projections indicate $10.79B in 2027, and $12.34B in 2028.