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Booking (BKNG) Stock Forecast, Price Target & Predictions

OverviewRevenueOwnershipFinancialsChartTranscripts

BKNG Stock Forecast

Booking (BKNG) stock forecast, based on 71 Wall Street analysts, predicts a 12-month average price target of $5,928.95, with a high of $7,746.00 and a low of $4,495.00. This represents a 40.57% increase from the last price of $4,217.71.

$3 $4 $5 $6 $7 $8 High: $7746 Avg: $5928.95 Low: $4495 Last Closed Price: $4217.71

BKNG Stock Rating

Booking stock's rating consensus is Buy, based on 71 Wall Street analysts. The breakdown includes 1 Strong Buy (1.41%), 45 Buy (63.38%), 25 Hold (35.21%), 0 Sell (0.00%), and 0 Strong Sell (0.00%).

Buy
Total 71 25 45 1 Strong Sell Sell Hold Buy Strong Buy

BKNG Price Target Upside V Benchmarks

TypeNameUpside
StockBooking40.57%
SectorConsumer Cyclical Stocks 12.30%
IndustryTravel Services Stocks 28.60%
IdeaTravel Stocks List11.55%
IdeaOnline Travel Agency Stocks 28.67%

Price Target Trends

1M3M12M
# Anlaysts111943
Avg Price Target$5.93K$5.91K$5.90K
Last Closing Price$4.22K$4.22K$4.22K
Upside/Downside40.70%40.18%39.92%
Ratings Trends
DateStrong BuyBuyHoldSellStrong SellTotal
Mar, 266248--38
Feb, 2652311--39
Jan, 2652311--39
Dec, 2552211--38
Nov, 2542313--40
Analyst Price Target Forecasts
DateAnalystCompanyPrice TargetPrice when PublishedPrice Target/Price when PublishedPrice Target/Last Closing Price
Feb 23, 2026Brian NowakMorgan Stanley$5.50K$3.87K42.09%30.40%
Feb 20, 2026Susquehanna$6.50K$4.06K60.27%54.11%
Feb 19, 2026Tom WhiteD.A. Davidson$6.00K$3.96K51.47%42.26%
Feb 19, 2026Robert W. Baird$5.85K$3.94K48.31%38.70%
Feb 19, 2026Meredith Prichard JensenHSBC$7.75K$3.96K95.55%83.65%
Feb 19, 2026Oppenheimer$6.00K$4.27K40.52%42.26%
Feb 19, 2026BMO Capital$6.20K$4.27K45.20%47.00%
Feb 19, 2026Deepak MathivananCantor Fitzgerald$4.50K$4.27K5.27%6.57%
Feb 19, 2026Stephen JuUBS$6.49K$4.27K51.87%53.76%
Feb 19, 2026Thomas ChampionPiper Sandler$5.00K$4.27K17.10%18.55%
Analyst Rating Forecasts
DateCompanyPrevious RatingNew RatingRating Change
Feb 23, 2026Morgan StanleyEqual-WeightOverweightupgrade
Feb 20, 2026SusquehannaPositivePositivehold
Feb 19, 2026Cowen & Co.BuyBuyhold
Feb 19, 2026HSBCBuyBuyhold
Feb 19, 2026BMO CapitalOutperformOutperformhold
Feb 19, 2026Cantor FitzgeraldNeutralNeutralhold
Feb 19, 2026Piper SandlerNeutralNeutralhold
Feb 04, 2026CitigroupOutperformMarket Performdowngrade
Feb 03, 2026UBSBuyBuyhold
Jan 27, 2026Goldman SachsNeutralNeutralhold

Financial Forecast

EPS Forecast

$0 $80 $160 $240 $320 $400 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27Dec 28
Reported$28.39$76.70$118.67$174.96$166.52---
Avg Forecast$43.72$97.14$149.28$182.42$208.64$241.37$289.54$337.77
High Forecast$44.91$100.32$154.67$187.19$216.41$277.20$334.95$354.93
Low Forecast$43.00$93.20$136.50$177.34$200.52$224.43$255.69$321.75
Surprise %-35.06%-21.04%-20.51%-4.09%-20.19%---

Revenue Forecast

$10B $15B $20B $25B $30B $35B Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27Dec 28
Reported$10.96B$17.09B$21.36B$23.74B$26.92B---
Avg Forecast$10.84B$16.94B$21.29B$23.46B$25.40B$27.67B$30.11B$32.57B
High Forecast$11.07B$17.37B$21.45B$23.54B$26.46B$27.71B$30.24B$33.84B
Low Forecast$10.70B$16.41B$20.92B$23.36B$24.54B$27.63B$29.98B$31.38B
Surprise %1.11%0.88%0.34%1.19%5.96%---

Net Income Forecast

$-5B $-1B $3B $7B $11B $15B Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27Dec 28
Reported$1.17B$3.06B$4.29B$5.88B$5.40B---
Avg Forecast$903.86M$648.79M$4.29B$6.66B$7.62B$9.16B$10.79B$12.34B
High Forecast$1.18B$1.37B$7.36B$6.84B$7.91B$10.13B$12.24B$12.97B
Low Forecast$628.52M$-68.97M$1.22B$6.48B$7.32B$8.20B$9.34B$11.75B
Surprise %28.89%371.34%--11.66%-29.04%---

BKNG Forecast FAQ

Is Booking stock a buy?

Booking stock has a consensus rating of Buy, based on 71 Wall Street analysts. The rating breakdown includes 1 Strong Buy, 45 Buy, 25 Hold, 0 Sell, and 0 Strong Sell, reflecting a consensus that Booking is a favorable investment for most analysts.

What is Booking's price target?

Booking's price target, set by 71 Wall Street analysts, averages $5.93K over the next 12 months. The price target range spans from $4.5K at the low end to $7.75K at the high end, suggesting a potential 40.57% change from the previous closing price of $4.22K.

How does Booking stock forecast compare to its benchmarks?

Booking's stock forecast shows a 40.57% upside, outperforming the average forecast for the consumer cyclical stocks sector (12.30%) and outperforming the travel services stocks industry (28.60%), leading the travel stocks list (11.55%) and online travel agency stocks (28.67%) investment ideas.

What is the breakdown of analyst ratings for Booking over the past three months?

  • March 2026: 15.79% Strong Buy, 63.16% Buy, 21.05% Hold, 0% Sell, 0% Strong Sell.
  • February 2026: 12.82% Strong Buy, 58.97% Buy, 28.21% Hold, 0% Sell, 0% Strong Sell.
  • January 2026: 12.82% Strong Buy, 58.97% Buy, 28.21% Hold, 0% Sell, 0% Strong Sell.

What is Booking’s EPS forecast?

Booking's average annual EPS forecast for its fiscal year ending in December 2026 is $241.37, marking a 44.95% increase from the reported $166.52 in 2025. Estimates for the following years are $289.54 in 2027, and $337.77 in 2028.

What is Booking’s revenue forecast?

Booking's average annual revenue forecast for its fiscal year ending in December 2026 is $27.67B, reflecting a 2.80% increase from the reported $26.92B in 2025. The forecast for 2027 is $30.11B, and $32.57B for 2028.

What is Booking’s net income forecast?

Booking's net income forecast for the fiscal year ending in December 2026 stands at $9.16B, representing an 69.55% increase from the reported $5.4B in 2025. Projections indicate $10.79B in 2027, and $12.34B in 2028.