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Booking (BKNG) Stock Forecast, Price Target & Predictions

OverviewRevenueOwnershipFinancialsChartTranscripts

BKNG Stock Forecast

Booking (BKNG) stock forecast, based on 71 Wall Street analysts, predicts a 12-month average price target of $229.76, with a high of $270.00 and a low of $188.00. This represents a 47.44% increase from the last price of $155.83.

$150 $180 $210 $240 $270 $300 High: $270 Avg: $229.76 Low: $188 Last Closed Price: $155.83

BKNG Stock Rating

Booking stock's rating consensus is Buy, based on 71 Wall Street analysts. The breakdown includes 1 Strong Buy (1.41%), 45 Buy (63.38%), 25 Hold (35.21%), 0 Sell (0.00%), and 0 Strong Sell (0.00%).

Buy
Total 71 25 45 1 Strong Sell Sell Hold Buy Strong Buy

BKNG Price Target Upside V Benchmarks

TypeNameUpside
StockBooking47.44%
SectorConsumer Cyclical Stocks 12.30%
IndustryTravel Services Stocks 27.52%
IdeaTravel Stocks List11.55%
IdeaOnline Travel Agency Stocks 24.61%

Price Target Trends

1M3M12M
# Anlaysts42170
Avg Price Target$220.25$231.52$231.88
Last Closing Price$155.83$155.83$155.83
Upside/Downside41.34%48.57%48.80%
Ratings Trends
DateStrong BuyBuyHoldSellStrong SellTotal
Oct, 266267--39
Sep, 265258--38
Aug, 265258--38
Jul, 266247--37
Jun, 266247--37
Analyst Price Target Forecasts
DateAnalystCompanyPrice TargetPrice when PublishedPrice Target/Price when PublishedPrice Target/Last Closing Price
Oct 22, 2026Jake FullerBTIG$250.00$162.7953.57%60.43%
Oct 20, 2026Melius Research$225.00$162.6038.38%44.39%
Oct 07, 2026Ken GawrelskiWells Fargo$190.00$157.6320.54%21.93%
Sep 30, 2026Gregory MillerTruist Financial$216.00$162.3433.05%38.61%
Sep 16, 2026Matthew CostMorgan Stanley$230.00$171.3234.25%47.60%
Aug 26, 2026Richard ClarkeBernstein$188.00$210.48-10.68%20.64%
Aug 24, 2026Mark MahaneyEvercore ISI$270.00$214.3925.94%73.27%
Aug 10, 2026Argus Research$245.00$210.2116.55%57.22%
Aug 06, 2026Shyam PatilSusquehanna$240.00$207.0215.93%54.01%
Aug 06, 2026Tom WhiteD.A. Davidson$240.00$207.0215.93%54.01%
Analyst Rating Forecasts
DateCompanyPrevious RatingNew RatingRating Change
Oct 26, 2026Bank of America SecuritiesBuyBuyhold
Oct 22, 2026BTIGBuyBuyhold
Oct 07, 2026Wells FargoReduceReducehold
Oct 07, 2026B. RileyPositivePositivehold
Sep 24, 2026CitigroupMarket PerformMarket Performhold
Aug 26, 2026BernsteinMarket PerformMarket Performhold
Aug 24, 2026Evercore ISIOutperformOutperformhold
Aug 06, 2026SusquehannaPositivePositivehold
Aug 05, 2026Deutsche BankBuyBuyhold
Aug 05, 2026B. RileyBuyBuyhold

Financial Forecast

EPS Forecast

$0 $80 $160 $240 $320 $400 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27Dec 28
Reported$28.39$76.70$118.67$174.96$166.52---
Avg Forecast$43.72$97.14$149.28$182.42$208.64$241.37$289.54$337.77
High Forecast$44.91$100.32$154.67$187.19$216.41$277.20$334.95$354.93
Low Forecast$43.00$93.20$136.50$177.34$200.52$224.43$255.69$321.75
Surprise %-35.06%-21.04%-20.51%-4.09%-20.19%---

Revenue Forecast

$10B $15B $20B $25B $30B $35B Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27Dec 28
Reported$10.96B$17.09B$21.36B$23.74B$26.92B---
Avg Forecast$10.84B$16.94B$21.29B$23.46B$25.40B$27.67B$30.11B$32.57B
High Forecast$11.07B$17.37B$21.45B$23.54B$26.46B$27.71B$30.24B$33.84B
Low Forecast$10.70B$16.41B$20.92B$23.36B$24.54B$27.63B$29.98B$31.38B
Surprise %1.11%0.88%0.34%1.19%5.96%---

Net Income Forecast

$-5B $-1B $3B $7B $11B $15B Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27Dec 28
Reported$1.17B$3.06B$4.29B$5.88B$5.40B---
Avg Forecast$903.86M$648.79M$4.29B$6.66B$7.62B$9.16B$10.79B$12.34B
High Forecast$1.18B$1.37B$7.36B$6.84B$7.91B$10.13B$12.24B$12.97B
Low Forecast$628.52M$-68.97M$1.22B$6.48B$7.32B$8.20B$9.34B$11.75B
Surprise %28.89%371.34%--11.66%-29.04%---

BKNG Forecast FAQ

Is Booking stock a buy?

Booking stock has a consensus rating of Buy, based on 71 Wall Street analysts. The rating breakdown includes 1 Strong Buy, 45 Buy, 25 Hold, 0 Sell, and 0 Strong Sell, reflecting a consensus that Booking is a favorable investment for most analysts.

What is Booking's price target?

Booking's price target, set by 71 Wall Street analysts, averages $229.76 over the next 12 months. The price target range spans from $188 at the low end to $270 at the high end, suggesting a potential 47.44% change from the previous closing price of $155.83.

How does Booking stock forecast compare to its benchmarks?

Booking's stock forecast shows a 47.44% upside, outperforming the average forecast for the consumer cyclical stocks sector (12.30%) and outperforming the travel services stocks industry (27.52%), leading the travel stocks list (11.55%) and online travel agency stocks (24.61%) investment ideas.

What is the breakdown of analyst ratings for Booking over the past three months?

  • October 2026: 15.38% Strong Buy, 66.67% Buy, 17.95% Hold, 0% Sell, 0% Strong Sell.
  • September 2026: 13.16% Strong Buy, 65.79% Buy, 21.05% Hold, 0% Sell, 0% Strong Sell.
  • August 2026: 13.16% Strong Buy, 65.79% Buy, 21.05% Hold, 0% Sell, 0% Strong Sell.

What is Booking’s EPS forecast?

Booking's average annual EPS forecast for its fiscal year ending in December 2026 is $241.37, marking a 44.95% increase from the reported $166.52 in 2025. Estimates for the following years are $289.54 in 2027, and $337.77 in 2028.

What is Booking’s revenue forecast?

Booking's average annual revenue forecast for its fiscal year ending in December 2026 is $27.67B, reflecting a 2.80% increase from the reported $26.92B in 2025. The forecast for 2027 is $30.11B, and $32.57B for 2028.

What is Booking’s net income forecast?

Booking's net income forecast for the fiscal year ending in December 2026 stands at $9.16B, representing an 69.55% increase from the reported $5.4B in 2025. Projections indicate $10.79B in 2027, and $12.34B in 2028.