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Booking (BKNG) Stock Forecast, Price Target & Predictions

OverviewRevenueOwnershipFinancialsChartTranscripts

BKNG Stock Forecast

Booking (BKNG) stock forecast, based on 69 Wall Street analysts, predicts a 12-month average price target of $5,407.40, with a high of $6,000.00 and a low of $4,330.00. This represents a -1.65% decline from the last price of $5,498.00.

$3 $3 $4 $4 $5 $6 High: $6000 Avg: $5407.4 Low: $4330 Last Closed Price: $5498

BKNG Stock Rating

Booking stock's rating consensus is Buy, based on 69 Wall Street analysts. The breakdown includes 1 Strong Buy (1.45%), 42 Buy (60.87%), 26 Hold (37.68%), 0 Sell (0.00%), and 0 Strong Sell (0.00%).

Buy
Total 69 26 42 1 Strong Sell Sell Hold Buy Strong Buy

BKNG Price Target Upside V Benchmarks

TypeNameUpside
StockBooking-1.65%
SectorConsumer Cyclical Stocks 22.59%
IndustryTravel Services Stocks -2.20%
IdeaTravel Stocks List2.19%
IdeaOnline Travel Agency Stocks -0.99%

Price Target Trends

1M3M12M
# Anlaysts-215
Avg Price Target-$5.83K$5.10K
Last Closing Price$5.50K$5.50K$5.50K
Upside/Downside-5.95%-7.17%
Ratings Trends
DateStrong BuyBuyHoldSellStrong SellTotal
Sep, 2542113--38
Aug, 2542113--38
Jul, 2562111-139
Jun, 2562112--39
May, 2562112--39
Analyst Price Target Forecasts
DateAnalystCompanyPrice TargetPrice when PublishedPrice Target/Price when PublishedPrice Target/Last Closing Price
Jul 30, 2025BMO Capital$6.00K$5.61K6.90%9.13%
Jul 30, 2025Morgan Stanley$5.65K$5.61K0.66%2.76%
Apr 28, 2025UBS$5.56K$4.89K13.64%1.07%
Apr 16, 2025Deepak MathivananCantor Fitzgerald$4.33K$4.54K-4.64%-21.24%
Apr 04, 2025Jake FullerBTIG$5.50K$4.28K28.38%0.04%
Nov 06, 2024Greg MillerTruist Financial$4.70K$4.87K-3.55%-14.51%
Nov 01, 2024Brad EricksonRBC Capital$5.25K$4.75K10.55%-4.51%
Nov 01, 2024Shyam PatilSusquehanna$5.50K$4.75K15.81%0.04%
Oct 31, 2024Thomas ChampionPiper Sandler$4.90K$4.46K9.77%-10.88%
Oct 31, 2024Mark MahaneyEvercore ISI$5.30K$4.46K18.73%-3.60%
Analyst Rating Forecasts
DateCompanyPrevious RatingNew RatingRating Change
Jul 30, 2025Piper SandlerNeutralNeutralhold
Jul 30, 2025Cantor FitzgeraldNeutralNeutralhold
Jul 30, 2025B. RileyBuyBuyhold
Jul 30, 2025BenchmarkBuyBuyhold
Jul 30, 2025BMO CapitalOutperformOutperformhold
Jul 16, 2025BarclaysOverweightOverweighthold
May 20, 2025BTIGBuyBuyhold
Apr 16, 2025Cantor FitzgeraldNeutralNeutralhold
Feb 04, 2025UBSBuyBuyhold
Jan 23, 2025Cowen & Co.BuyBuyhold

Financial Forecast

EPS Forecast

$0 $80 $160 $240 $320 $400 Dec 20 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28
Dec 20Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27Dec 28
Reported$1.44$28.39$76.70$118.68$174.94----
Avg Forecast$2.82$43.72$97.14$149.28$182.42$208.64$241.37$289.54$337.77
High Forecast$2.90$44.91$100.32$154.67$187.19$216.41$277.20$334.95$354.93
Low Forecast$2.78$43.00$93.20$136.50$177.34$200.52$224.43$255.69$321.75
Surprise %-48.94%-35.06%-21.04%-20.50%-4.10%----

Revenue Forecast

$5B $11B $17B $23B $29B $35B Dec 20 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28
Dec 20Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27Dec 28
Reported$6.80B$10.96B$17.09B$21.36B$23.74B----
Avg Forecast$6.76B$10.84B$16.94B$21.29B$23.46B$25.40B$27.67B$30.11B$32.57B
High Forecast$6.91B$11.07B$17.37B$21.45B$23.54B$26.46B$27.71B$30.24B$33.84B
Low Forecast$6.68B$10.70B$16.41B$20.92B$23.36B$24.54B$27.63B$29.98B$31.38B
Surprise %0.47%1.11%0.88%0.34%1.19%----

Net Income Forecast

$-5B $-1B $3B $7B $11B $15B Dec 20 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28
Dec 20Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27Dec 28
Reported$59.00M$1.17B$3.06B$4.29B$5.88B----
Avg Forecast$-185.71M$903.86M$648.79M$4.29B$6.66B$7.62B$9.16B$10.79B$12.34B
High Forecast$260.34M$1.18B$1.37B$7.36B$6.84B$7.91B$10.13B$12.24B$12.97B
Low Forecast$-631.76M$628.52M$-68.97M$1.22B$6.48B$7.32B$8.20B$9.34B$11.75B
Surprise %-131.77%28.89%371.34%--11.66%----

BKNG Forecast FAQ

Is Booking stock a buy?

Booking stock has a consensus rating of Buy, based on 69 Wall Street analysts. The rating breakdown includes 1 Strong Buy, 42 Buy, 26 Hold, 0 Sell, and 0 Strong Sell, reflecting a consensus that Booking is a favorable investment for most analysts.

What is Booking's price target?

Booking's price target, set by 69 Wall Street analysts, averages $5.41K over the next 12 months. The price target range spans from $4.33K at the low end to $6K at the high end, suggesting a potential -1.65% change from the previous closing price of $5.5K.

How does Booking stock forecast compare to its benchmarks?

Booking's stock forecast shows a -1.65% downside, underperforming the average forecast for the consumer cyclical stocks sector (22.59%) and outperforming the travel services stocks industry (-2.20%), trailing the Travel Stocks List (2.19%) and Online Travel Agency Stocks (-0.99%) investment ideas.

What is the breakdown of analyst ratings for Booking over the past three months?

  • September 2025: 10.53% Strong Buy, 55.26% Buy, 34.21% Hold, 0% Sell, 0% Strong Sell.
  • August 2025: 10.53% Strong Buy, 55.26% Buy, 34.21% Hold, 0% Sell, 0% Strong Sell.
  • July 2025: 15.38% Strong Buy, 53.85% Buy, 28.21% Hold, 0% Sell, 2.56% Strong Sell.

What is Booking’s EPS forecast?

Booking's average annual EPS forecast for its fiscal year ending in December 2025 is $208.64, marking a 19.26% increase from the reported $174.94 in 2024. Estimates for the following years are $241.37 in 2026, $289.54 in 2027, and $337.77 in 2028.

What is Booking’s revenue forecast?

Booking's average annual revenue forecast for its fiscal year ending in December 2025 is $25.4B, reflecting a 7.01% increase from the reported $23.74B in 2024. The forecast for 2026 is $27.67B, followed by $30.11B for 2027, and $32.57B for 2028.

What is Booking’s net income forecast?

Booking's net income forecast for the fiscal year ending in December 2025 stands at $7.62B, representing an 29.47% increase from the reported $5.88B in 2024. Projections indicate $9.16B in 2026, $10.79B in 2027, and $12.34B in 2028.