Baozun Ownership | Who Owns Baozun?

Baozun Ownership Summary

Baozun is owned by 9.89% institutional investors, and 90.11% retail investors. Schroder investment management group is the largest institutional shareholder, holding 3.98% of BZUN shares. Hwabao WP Nasdaq Select Stock (QDII) A is the top mutual fund, with 2.59% of its assets in Baozun shares.

BZUN Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Baozun	9.89%	-	90.11%
Sector	Consumer Cyclical Stocks	32.93%	14.23%	52.84%
Industry	Specialty Retail Stocks	23.75%	12.78%	63.48%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Schroder investment management group	2.30M	3.98%	$9.30B
Acadian asset management	2.11M	3.66%	$5.61M
Northwestern mutual wealth management	754.66K	1.31%	$20.01M
Two sigma advisers, lp	615.62K	1.07%	$2.49M
Morgan stanley	582.85K	1.01%	$1.55M
Dimensional fund advisors lp	575.60K	1.00%	$1.53M
Arrowstreet capital, limited partnership	470.26K	0.81%	$1.90M
Aia group	399.02K	0.69%	$1.06M
Marshall wace, llp	269.84K	0.47%	$1.09M
Gsa capital partners llp	235.71K	0.41%	$627.00K

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Nano cap new millennium growth fund l p	50.00K	0.11%	$133.00M
Gsa capital partners llp	235.71K	0.05%	$627.00K
Polunin capital partners	60.22K	0.03%	$168.00K
Aia group	399.02K	0.02%	$1.06M
Northwestern mutual wealth management	754.66K	0.01%	$20.01M
Two sigma securities	18.09K	0.01%	$73.27K
Acadian asset management	2.11M	0.01%	$5.61M
Rbf capital	47.90K	0.01%	$194.00K
Headlands	22.88K	0.01%	$92.67K
Schroder investment management group	2.30M	0.01%	$9.30B

Top Buyers

Holder	Shares	% Assets	Change
Northwestern mutual wealth management	754.66K	0.01%	754.66K
Marshall wace, llp	269.84K	0.00%	218.27K
Walleye capital	158.54K	0.00%	91.41K
Arrowstreet capital, limited partnership	470.26K	0.00%	81.78K
Nano cap new millennium growth fund l p	50.00K	0.11%	50.00K

Top Sellers

Holder	Shares	% Assets	Change
Nuveen asset management	-	-	-2.49M
Healthcare of ontario pension plan trust fund	-	-	-416.30K
Two sigma investments, lp	-	-	-284.10K
Barclays	-	-	-160.00K
Goldman sachs group	90.46K	-	-159.14K

New Positions

Holder	Shares	% Assets	Change	Value
Nano cap new millennium growth fund l p	50.00K	0.11%	50.00K	$133.00M
Norges bank	30.90K	-	30.90K	$72.31K
Walleye trading	25.30K	0.00%	25.30K	$59.20K
Mackenzie financial	25.09K	0.00%	25.09K	$101.61K
Two sigma securities	18.09K	0.01%	18.09K	$73.27K

Sold Out

Holder	Change
Ifp advisors	-1.00
Mascoma wealth management	-30.00
Harbour investments	-32.00
Total investment management	-32.00
Principal securities	-44.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Dec 31, 2025	43	-41.10%	5,719,906	-43.53%	9	3.22%	17	-45.16%	12	-7.69%
Sep 30, 2025	70	2.94%	9,728,937	10.99%	16	65.85%	30	50.00%	13	-27.78%
Jun 30, 2025	68	-	9,487,795	-6.67%	5	17.10%	18	-5.26%	20	-9.09%
Mar 31, 2025	2	-97.30%	84,038	-99.20%	-	0.14%	-	-100.00%	2	-87.50%
Dec 31, 2024	27	-60.87%	2,761,998	-76.66%	1	0.40%	13	-58.06%	4	-76.47%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Hwabao WP Nasdaq Select Stock (QDII) A	1.49M	2.59%	1.18M
Schroder Asian Growth SGD A Dis	1.45M	2.52%	-
CREF Stock R1	474.16K	0.81%	-1.09M
DFA Emerging Markets Core Equity 2 I	314.95K	0.54%	4.05K
DFA Emerging Markets Core Equity I	310.90K	0.53%	-
Nuveen Emerging Markets Eq R6	274.06K	0.47%	-452.02K
UniSuper Balanced Super	260.17K	0.45%	260.17K
Acadian Emerging Markets Small-Cap Comp	263.51K	0.45%	-
ART Transformer Equities I	196.00K	0.34%	-
MW Asset Management MW Optimum CR-P Cap	103.86K	0.18%	-

BZUN Ownership FAQ

Who Owns Baozun?

Baozun shareholders are primarily institutional investors at 9.89%, followed by 0% insiders and 0% retail investors. The average institutional ownership in Baozun's industry, Specialty Retail Stocks , is 23.75%, which Baozun falls below.

Who owns the most shares of Baozun?

Baozun’s largest shareholders are Schroder investment management group (2.3M shares, 3.98%), Acadian asset management (2.11M shares, 3.66%), and Northwestern mutual wealth management (754.66K shares, 1.31%). Together, they hold 8.95% of Baozun’s total shares outstanding.

Does Blackrock own Baozun?

BlackRock is not among the top 10 institutional shareholders of Baozun.

Who is Baozun’s biggest shareholder by percentage of total assets invested?

Nano cap new millennium growth fund l p is Baozun’s biggest shareholder by percentage of total assets invested, with 0.11% of its assets in 50K Baozun shares, valued at 133M$.

Who is the top mutual fund holder of Baozun shares?

Hwabao WP Nasdaq Select Stock (QDII) A is the top mutual fund holder of Baozun shares, with 2.59% of its total shares outstanding invested in 1.49M Baozun shares.

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