Baozun Ownership | Who Owns Baozun?

Baozun Ownership Summary

Baozun is owned by 16.84% institutional investors, and 83.16% retail investors. Schroder investment management group is the largest institutional shareholder, holding 3.98% of BZUN shares. Hwabao WP Nasdaq Select Stock (QDII) A is the top mutual fund, with 2.59% of its assets in Baozun shares.

BZUN Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Baozun	16.84%	-	83.16%
Sector	Consumer Cyclical Stocks	42.53%	14.10%	43.38%
Industry	Specialty Retail Stocks	34.95%	12.78%	52.26%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Schroder investment management group	2.30M	3.98%	$9.30B
Acadian asset management	2.13M	3.69%	$8.62M
Morgan stanley	700.38K	1.21%	$2.84M
Two sigma advisers, lp	615.62K	1.07%	$2.49M
Dimensional fund advisors lp	603.02K	1.04%	$2.44M
Arrowstreet capital, limited partnership	470.26K	0.81%	$1.90M
Marshall wace, llp	269.84K	0.47%	$1.09M
Goldman sachs group	249.60K	0.43%	$1.01M
Jpmorgan chase	223.71K	0.39%	$906.01K
Gsa capital partners llp	205.67K	0.36%	$833.00K

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Gsa capital partners llp	205.67K	0.07%	$833.00K
Polunin capital partners	107.62K	0.06%	$424.00K
Aia group	399.02K	0.03%	$1.09M
Acadian asset management	2.13M	0.01%	$8.62M
Two sigma securities	18.09K	0.01%	$73.27K
Rbf capital	47.90K	0.01%	$194.00K
Headlands	22.88K	0.01%	$92.67K
Schroder investment management group	2.30M	0.01%	$9.30B
Two sigma advisers, lp	615.62K	0.01%	$2.49M
Virtu financial	20.09K	0.00%	$47.00K

Top Buyers

Holder	Shares	% Assets	Change
Morgan stanley	700.38K	0.00%	235.25K
Marshall wace, llp	269.84K	0.00%	218.27K
Goldman sachs group	249.60K	0.00%	165.21K
Polunin capital partners	107.62K	0.06%	107.62K
Walleye capital	158.54K	0.00%	91.41K

Top Sellers

Holder	Shares	% Assets	Change
Nuveen asset management	-	-	-2.49M
Healthcare of ontario pension plan trust fund	-	-	-416.30K
Two sigma investments, lp	-	-	-284.10K
Barclays	-	-	-160.00K
Blackrock	15.29K	-	-134.29K

New Positions

Holder	Shares	% Assets	Change	Value
Polunin capital partners	107.62K	0.06%	107.62K	$424.00K
Centiva capital, lp	39.54K	0.00%	39.54K	$160.13K
Norges bank	30.90K	-	30.90K	$72.31K
Walleye trading	25.30K	0.00%	25.30K	$59.20K
Mackenzie financial	25.09K	0.00%	25.09K	$101.61K

Sold Out

Holder	Change
Harbour investments	-32.00
Total investment management	-32.00
Principal securities	-44.00
Redwood wealth management group	-50.00
Eversource wealth advisors	-108.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Sep 30, 2025	70	2.94%	9,728,937	10.99%	16	65.85%	30	50.00%	13	-27.78%
Jun 30, 2025	68	-	9,487,795	-6.67%	5	17.10%	18	-5.26%	20	-9.09%
Mar 31, 2025	2	-97.30%	84,038	-99.20%	-	0.14%	-	-100.00%	2	-87.50%
Dec 31, 2024	27	-60.87%	2,761,998	-76.66%	1	0.40%	13	-58.06%	4	-76.47%
Sep 30, 2024	69	-2.82%	11,835,469	3.47%	19	5.47%	31	-3.13%	17	41.67%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Hwabao WP Nasdaq Select Stock (QDII) A	1.49M	2.59%	1.18M
Schroder Asian Growth SGD A Dis	1.45M	2.52%	-
CREF Stock R1	474.16K	0.81%	-1.09M
DFA Emerging Markets Core Equity 2 I	314.95K	0.54%	4.05K
DFA Emerging Markets Core Equity I	310.90K	0.53%	-
Nuveen Emerging Markets Eq R6	274.06K	0.47%	-452.02K
UniSuper Balanced Super	260.17K	0.45%	260.17K
Acadian Emerging Markets Small-Cap Comp	263.51K	0.45%	-
ART Transformer Equities I	196.00K	0.34%	-
MW Asset Management MW Optimum CR-P Cap	103.86K	0.18%	-

BZUN Ownership FAQ

Who Owns Baozun?

Baozun shareholders are primarily institutional investors at 16.84%, followed by 0% insiders and 0% retail investors. The average institutional ownership in Baozun's industry, Specialty Retail Stocks , is 34.95%, which Baozun falls below.

Who owns the most shares of Baozun?

Baozun’s largest shareholders are Schroder investment management group (2.3M shares, 3.98%), Acadian asset management (2.13M shares, 3.69%), and Morgan stanley (700.38K shares, 1.21%). Together, they hold 8.88% of Baozun’s total shares outstanding.

Does Blackrock own Baozun?

BlackRock is not among the top 10 institutional shareholders of Baozun.

Who is Baozun’s biggest shareholder by percentage of total assets invested?

Gsa capital partners llp is Baozun’s biggest shareholder by percentage of total assets invested, with 0.07% of its assets in 205.67K Baozun shares, valued at 833K$.

Who is the top mutual fund holder of Baozun shares?

Hwabao WP Nasdaq Select Stock (QDII) A is the top mutual fund holder of Baozun shares, with 2.59% of its total shares outstanding invested in 1.49M Baozun shares.

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