Baozun Ownership | Who Owns Baozun?

Baozun Ownership Summary

Baozun is owned by 8.34% institutional investors, and 91.66% retail investors. Schroder investment management group is the largest institutional shareholder, holding 4.17% of BZUN shares. Schroder Asian Growth SGD A Dis is the top mutual fund, with 2.70% of its assets in Baozun shares.

BZUN Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Baozun	8.34%	-	91.66%
Sector	Consumer Cyclical Stocks	249.06%	15.38%	-164.43%
Industry	Specialty Retail Stocks	31.43%	13.62%	54.95%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Schroder investment management group	2.41M	4.17%	$5.77M
Acadian asset management	2.12M	3.65%	$5.04M
Two sigma investments, lp	963.51K	1.66%	$2.30M
Two sigma advisers, lp	615.62K	1.07%	$2.49M
Dimensional fund advisors lp	593.67K	1.02%	$1.42M
Marshall wace, llp	548.41K	0.95%	$1.31M
Morgan stanley	534.01K	0.92%	$1.28M
First beijing investment	444.33K	0.77%	$1.06M
Aia group	399.02K	0.69%	$953.65K
Arrowstreet capital, limited partnership	378.77K	0.65%	$905.26K

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Nano cap new millennium growth fund l p	50.00K	0.11%	$119.50K
First beijing investment	444.33K	0.05%	$1.06M
Polunin capital partners	60.22K	0.04%	$153.00K
Gsa capital partners llp	131.75K	0.02%	$315.00K
Aia group	399.02K	0.01%	$953.65K
Headlands	36.32K	0.01%	$86.81K
Acadian asset management	2.12M	0.01%	$5.04M
Two sigma advisers, lp	615.62K	0.01%	$2.49M
Schroder investment management group	2.41M	0.00%	$5.77M
Xtx topco	112.53K	0.00%	$268.96K

Top Buyers

Holder	Shares	% Assets	Change
Two sigma investments, lp	963.51K	0.00%	856.94K
First beijing investment	444.33K	0.05%	444.33K
Marshall wace, llp	548.41K	0.00%	201.65K
Jane street group	188.85K	0.00%	134.43K
D. e. shaw	269.49K	0.00%	132.74K

Top Sellers

Holder	Shares	% Assets	Change
Nuveen asset management	-	-	-2.49M
Healthcare of ontario pension plan trust fund	-	-	-416.30K
Barclays	-	-	-160.00K
Walleye capital	-	-	-151.15K
Blackrock	15.29K	-	-134.29K

New Positions

Holder	Shares	% Assets	Change	Value
First beijing investment	444.33K	0.05%	444.33K	$1.06M
Virtu financial	45.90K	0.00%	45.90K	$110.00K
Norges bank	30.90K	-	30.90K	$72.31K
Walleye trading	25.30K	0.00%	25.30K	$59.20K
Mackenzie financial	25.09K	0.00%	25.09K	$101.61K

Sold Out

Holder	Change
Ifp advisors	-1.00
Mascoma wealth management	-30.00
Harbour investments	-32.00
Total investment management	-32.00
Principal securities	-44.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Mar 31, 2026	39	-45.07%	4,829,270	-54.23%	8	2.50%	14	-51.72%	7	-68.18%
Dec 31, 2025	43	-41.10%	5,719,906	-43.53%	9	3.22%	17	-45.16%	12	-7.69%
Sep 30, 2025	70	2.94%	9,728,937	10.99%	16	65.85%	30	50.00%	13	-27.78%
Jun 30, 2025	68	-	9,487,795	-6.67%	5	17.10%	18	-5.26%	20	-9.09%
Mar 31, 2025	2	-97.30%	84,038	-99.20%	-	0.14%	-	-100.00%	2	-87.50%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Schroder Asian Growth SGD A Dis	1.57M	2.70%	-
Hwabao WP Nasdaq Select Stock (QDII) A	1.35M	2.31%	-149.59K
CREF Stock R1	474.16K	0.81%	-1.09M
DFA Emerging Markets Core Equity 2 I	324.60K	0.56%	-
DFA Emerging Markets Core Equity I	310.90K	0.53%	-
Nuveen Emerging Markets Eq R6	274.06K	0.47%	-452.02K
UniSuper Balanced Super	260.17K	0.45%	260.17K
Acadian Emerging Markets Small-Cap Comp	263.51K	0.45%	-
ART Transformer Equities I	196.00K	0.34%	-
MW Asset Management MW Optimum CR-P Cap	103.86K	0.18%	-

Insider Transactions Trends

Date	Buy	Sell
2026 Q2	12	-
2026 Q1	1	-

BZUN Ownership FAQ

Who Owns Baozun?

Baozun shareholders are primarily institutional investors at 8.34%, followed by 0% insiders and 0% retail investors. The average institutional ownership in Baozun's industry, Specialty Retail Stocks , is 31.43%, which Baozun falls below.

Who owns the most shares of Baozun?

Baozun’s largest shareholders are Schroder investment management group (2.41M shares, 4.17%), Acadian asset management (2.12M shares, 3.65%), and Two sigma investments, lp (963.52K shares, 1.66%). Together, they hold 9.48% of Baozun’s total shares outstanding.

Does Blackrock own Baozun?

BlackRock is not among the top 10 institutional shareholders of Baozun.

Who is Baozun’s biggest shareholder by percentage of total assets invested?

Nano cap new millennium growth fund l p is Baozun’s biggest shareholder by percentage of total assets invested, with 0.11% of its assets in 50K Baozun shares, valued at 119.5K$.

Who is the top mutual fund holder of Baozun shares?

Schroder Asian Growth SGD A Dis is the top mutual fund holder of Baozun shares, with 2.70% of its total shares outstanding invested in 1.57M Baozun shares.

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