Baozun (BZUN) Stock Forecast, Price Target & Predictions
BZUN Stock Forecast
Baozun stock forecast is as follows: an average price target of $6.40 (represents a 112.62% upside from BZUN’s last price of $3.01) and a rating consensus of 'Buy', based on 5 wall street analysts offering a 1-year stock forecast.
BZUN Price Target
The average price target for Baozun (BZUN) is $6.40 based on 1-year price targets from 5 Wall Street analysts in the past 3 months, with a price target range of $10.00 to $2.60. This represents a potential 112.62% upside from BZUN's last price of $3.01.
BZUN Analyst Ratings
According to 5 Wall Street analysts, Baozun's rating consensus is 'Buy'. The analyst rating breakdown for BZUN stock is 0 'Strong Buy' (0.00%), 3 'Buy' (60.00%), 1 'Hold' (20.00%), 1 'Sell' (20.00%), and 0 'Strong Sell' (0.00%).
Baozun Price Target by Analyst
| Date | Analyst | Company | Price Target | Price when Published | Price Target/Price when Published | Price Target/Last Closing Price |
|---|---|---|---|---|---|---|
| Mar 22, 2024 | Charlene Liu | HSBC | $2.60 | $2.30 | 13.04% | -13.62% |
| Jan 11, 2023 | - | J.P. Morgan | $10.00 | $6.35 | 57.48% | 232.23% |
| Nov 30, 2022 | - | Citigroup | $6.60 | $4.02 | 64.18% | 119.27% |
The latest Baozun stock forecast, released on Mar 22, 2024 by Charlene Liu from HSBC, set a price target of $2.60, which represents a 13.04% increase from the stock price at the time of the forecast ($2.30), and a -13.62% decrease from BZUN last price ($3.01).
Baozun Price Target by Period
| 1M | 3M | 12M | |
|---|---|---|---|
| # Anlaysts | - | 1 | 1 |
| Avg Price Target | - | $2.60 | $2.60 |
| Last Closing Price | $3.01 | $3.01 | $3.01 |
| Upside/Downside | -100.00% | -13.62% | -13.62% |
In the current month, the average price target of Baozun stock is -, according to 0 Wall Street analyst offering twelve months forecast. The average price target represents a -100.00% decrease as opposed to Baozun's last price of $3.01. This month's average price target is down -100.00% compared to last quarter, and down -100.00% compared to last year.
Analyst Ratings Upgrades/Downgrades
| Date | Company | Previous Rating | New Rating | Rating Change |
|---|---|---|---|---|
| Feb 08, 2024 | Daiwa | - | Buy | Upgrade |
| Mar 23, 2023 | HSBC | Hold | Hold | Hold |
| Feb 27, 2023 | CLSA | - | Outperform | Upgrade |
| Nov 30, 2022 | Citigroup | Buy | Buy | Hold |
| Apr 25, 2022 | Zacks Investment Research | - | Sell | Downgrade |
Baozun's last stock rating was published by Daiwa on Feb 08, 2024. The company Upgrade its BZUN rating from "null" to "Buy".
Baozun Financial Forecast
Baozun Revenue Forecast
| Dec 24 | Sep 24 | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jun 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | Jun 20 | Mar 20 | Dec 19 | Sep 19 | Jun 19 | Mar 19 | Sep 18 | Jun 18 | Mar 18 | Sep 17 | Jun 17 | Mar 17 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | - | - | - | - | - | - | - | $1.89B | $2.55B | $1.74B | $2.12B | $1.98B | $3.17B | $1.90B | $2.30B | $2.30B | $3.35B | $1.83B | $2.15B | $1.52B | $2.78B | $1.50B | $1.70B | $1.29B | $1.11B | $1.16B | $921.20M | $890.24M | $888.34M | $804.87M |
| Avg Forecast | $2.94B | $1.87B | $2.41B | $1.89B | $2.79B | $1.81B | $2.41B | $1.92B | $2.67B | $1.75B | $2.08B | $1.87B | $3.19B | $1.92B | $2.53B | $2.03B | $3.35B | $1.78B | $2.07B | $1.44B | $2.70B | $1.53B | $1.58B | $1.28B | $7.02B | $6.97B | $5.57B | $5.60B | $5.68B | $5.54B |
| High Forecast | $3.04B | $1.93B | $2.49B | $1.96B | $2.87B | $1.81B | $2.49B | $1.99B | $2.76B | $1.81B | $2.15B | $1.98B | $3.38B | $2.04B | $2.68B | $2.15B | $3.55B | $1.89B | $2.20B | $1.52B | $2.86B | $1.62B | $1.68B | $1.36B | $8.42B | $8.37B | $6.68B | $6.73B | $6.82B | $6.65B |
| Low Forecast | $2.87B | $1.82B | $2.35B | $1.84B | $2.68B | $1.80B | $2.35B | $1.88B | $2.60B | $1.71B | $2.03B | $1.76B | $3.00B | $1.81B | $2.38B | $1.91B | $3.15B | $1.68B | $1.95B | $1.35B | $2.54B | $1.44B | $1.49B | $1.21B | $5.61B | $5.58B | $4.45B | $4.48B | $4.55B | $4.43B |
| # Analysts | 1 | 2 | 3 | 3 | 3 | 3 | 1 | 2 | - | - | - | - | 2 | 2 | 2 | 10 | 14 | 8 | 8 | 10 | 13 | 7 | 7 | 9 | 16 | 8 | 10 | 20 | 13 | 10 |
| Surprise % | - | - | - | - | - | - | - | 0.98% | 0.96% | 0.99% | 1.02% | 1.06% | 1.00% | 0.99% | 0.91% | 1.14% | 1.00% | 1.03% | 1.04% | 1.06% | 1.03% | 0.98% | 1.08% | 1.00% | 0.16% | 0.17% | 0.17% | 0.16% | 0.16% | 0.15% |
Baozun's average Quarter revenue forecast for Jun 23 based on 1 analysts is $2.41B, with a low forecast of $2.35B, and a high forecast of $2.49B. BZUN's average Quarter revenue forecast represents a 27.78% increase compared to the company's last Quarter revenue of $1.89B (Mar 23).
Baozun EBITDA Forecast
| Dec 24 | Sep 24 | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jun 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | Jun 20 | Mar 20 | Dec 19 | Sep 19 | Jun 19 | Mar 19 | Sep 18 | Jun 18 | Mar 18 | Sep 17 | Jun 17 | Mar 17 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # Analysts | 1 | 2 | 3 | 3 | 3 | 3 | 1 | 2 | - | - | - | - | 2 | 2 | 2 | 10 | 14 | 8 | 8 | 10 | 13 | 7 | 7 | 9 | 16 | 8 | 10 | 20 | 13 | 10 |
| EBITDA | - | - | - | - | - | - | - | $-22.78M | $158.30M | $-17.77M | $-16.02M | $-24.34M | $9.57M | $-271.92M | $128.52M | $128.52M | $329.39M | $99.96M | $166.99M | $23.56M | $198.81M | $69.80M | $95.79M | $49.36M | $39.51M | $55.53M | $27.60M | $30.91M | $40.02M | $17.79M |
| Avg Forecast | $96.09M | $61.06M | $78.74M | $-1.03B | $385.43M | $-32.81B | $895.15M | $-1.05B | $398.72M | $-34.32B | $885.68M | $-1.04B | $135.27M | $-33.16B | $914.05M | $553.17M | $142.04M | $558.10M | $636.13M | $61.02M | $114.63M | $508.78M | $602.35M | $299.06M | $247.59M | $334.15M | $166.79M | $194.58M | $256.11M | $122.51M |
| High Forecast | $99.32M | $63.11M | $81.39M | $-824.96M | $462.52M | $-26.25B | $1.07B | $-838.89M | $478.46M | $-27.45B | $1.06B | $-829.09M | $143.37M | $-26.53B | $1.10B | $663.80M | $150.55M | $669.72M | $763.36M | $64.68M | $121.50M | $610.53M | $722.82M | $358.87M | $297.11M | $400.97M | $200.15M | $233.49M | $307.33M | $147.01M |
| Low Forecast | $93.64M | $59.50M | $76.73M | $-1.24B | $308.34M | $-39.38B | $716.12M | $-1.26B | $318.98M | $-41.18B | $708.55M | $-1.24B | $127.28M | $-39.79B | $731.24M | $442.54M | $133.65M | $446.48M | $508.91M | $57.42M | $107.86M | $407.02M | $481.88M | $239.24M | $198.07M | $267.32M | $133.43M | $155.66M | $204.89M | $98.01M |
| Surprise % | - | - | - | - | - | - | - | 0.02% | 0.40% | 0.00% | -0.02% | 0.02% | 0.07% | 0.01% | 0.14% | 0.23% | 2.32% | 0.18% | 0.26% | 0.39% | 1.73% | 0.14% | 0.16% | 0.17% | 0.16% | 0.17% | 0.17% | 0.16% | 0.16% | 0.15% |
2 analysts predict BZUN's average Quarter EBITDA for Mar 23 to be $-1.05B, with a high of $-838.89M and a low of $-1.26B. This is -762.44% lower than Baozun's previous annual EBITDA (Dec 22) of $158.30M.
Baozun Net Income Forecast
| Dec 24 | Sep 24 | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jun 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | Jun 20 | Mar 20 | Dec 19 | Sep 19 | Jun 19 | Mar 19 | Sep 18 | Jun 18 | Mar 18 | Sep 17 | Jun 17 | Mar 17 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # Analysts | 1 | 2 | 3 | 3 | 3 | 3 | 1 | 2 | - | - | - | - | 2 | 2 | 2 | 10 | 14 | 8 | 8 | 10 | 13 | 7 | 7 | 9 | 16 | 8 | 10 | 20 | 13 | 10 |
| Net Income | - | - | - | - | - | - | - | $-79.40M | $-249.88M | $-156.71M | $-75.18M | $-125.02M | $1.01M | $-292.51M | $79.77M | $79.77M | $239.35M | $64.64M | $119.77M | $2.24M | $140.87M | $39.35M | $67.06M | $34.01M | $29.79M | $36.75M | $14.93M | $21.94M | $29.76M | $10.61M |
| Avg Forecast | $66.70M | $27.39M | $10.85M | $-1.27B | $347.04M | $-35.30B | $555.57M | $-1.29B | $359.00M | $-36.91B | $549.69M | $-1.27B | $35.42M | $-35.67B | $567.30M | $343.32M | $209.58M | $360.87M | $456.26M | $744.31K | $180.09M | $286.84M | $421.68M | $206.07M | $186.64M | $221.14M | $90.22M | $138.11M | $190.44M | $73.02M |
| High Forecast | $69.62M | $28.59M | $18.09M | $-1.01B | $416.45M | $-28.24B | $666.69M | $-1.03B | $430.80M | $-29.53B | $659.63M | $-1.02B | $38.18M | $-28.54B | $680.76M | $411.99M | $225.89M | $433.04M | $547.51M | $802.24K | $194.10M | $344.21M | $506.02M | $247.28M | $223.97M | $265.37M | $108.27M | $165.73M | $228.53M | $87.62M |
| Low Forecast | $64.48M | $26.48M | $3.62M | $-1.52B | $277.63M | $-42.36B | $444.46M | $-1.54B | $287.20M | $-44.30B | $439.76M | $-1.53B | $32.70M | $-42.81B | $453.84M | $274.66M | $193.48M | $288.69M | $365.01M | $687.15K | $166.26M | $229.47M | $337.35M | $164.85M | $149.32M | $176.92M | $72.18M | $110.49M | $152.36M | $58.41M |
| Surprise % | - | - | - | - | - | - | - | 0.06% | -0.70% | 0.00% | -0.14% | 0.10% | 0.03% | 0.01% | 0.14% | 0.23% | 1.14% | 0.18% | 0.26% | 3.01% | 0.78% | 0.14% | 0.16% | 0.17% | 0.16% | 0.17% | 0.17% | 0.16% | 0.16% | 0.15% |
Baozun's average Quarter net income forecast for Mar 22 is $-1.27B, with a range of $-1.53B to $-1.02B. BZUN's average Quarter net income forecast represents a -126450.17% decrease compared to the company's last Quarter net income of $1.01M (Dec 21).
Baozun SG&A Forecast
| Dec 24 | Sep 24 | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jun 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | Jun 20 | Mar 20 | Dec 19 | Sep 19 | Jun 19 | Mar 19 | Sep 18 | Jun 18 | Mar 18 | Sep 17 | Jun 17 | Mar 17 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # Analysts | 1 | 2 | 3 | 3 | 3 | 3 | 1 | 2 | - | - | - | - | 2 | 2 | 2 | 10 | 14 | 8 | 8 | 10 | 13 | 7 | 7 | 9 | 16 | 8 | 10 | 20 | 13 | 10 |
| SG&A | - | - | - | - | - | - | - | $755.91M | $879.19M | $798.42M | $872.26M | $811.76M | $1.05B | $726.64M | $746.19M | $746.19M | $810.55M | $552.20M | $575.86M | $416.10M | $714.77M | $494.83M | $464.81M | $356.89M | $342.12M | $311.80M | $253.45M | $251.66M | $209.98M | $189.71M |
| Avg Forecast | $973.18M | $618.38M | $797.47M | $625.70M | $1.55B | $598.06M | $797.59M | $636.44M | $1.60B | $579.56M | $689.26M | $564.78M | $963.68M | $580.98M | $764.82M | $613.70M | $1.01B | $538.72M | $627.24M | $434.73M | $816.64M | $461.73M | $478.98M | $388.09M | $2.14B | $1.88B | $1.53B | $1.58B | $1.34B | $1.31B |
| High Forecast | $1.01B | $639.18M | $824.30M | $647.82M | $1.85B | $599.63M | $824.43M | $657.85M | $1.92B | $599.06M | $712.45M | $598.59M | $1.02B | $615.76M | $810.62M | $650.45M | $1.07B | $570.98M | $664.80M | $460.75M | $865.54M | $489.37M | $507.66M | $411.32M | $2.57B | $2.25B | $1.84B | $1.90B | $1.61B | $1.57B |
| Low Forecast | $948.32M | $602.58M | $777.09M | $607.82M | $1.24B | $596.24M | $777.21M | $620.18M | $1.28B | $564.75M | $671.65M | $531.41M | $906.75M | $546.66M | $719.65M | $577.45M | $952.14M | $506.90M | $590.19M | $409.05M | $768.40M | $434.45M | $450.68M | $365.16M | $1.71B | $1.50B | $1.23B | $1.27B | $1.07B | $1.04B |
| Surprise % | - | - | - | - | - | - | - | 1.19% | 0.55% | 1.38% | 1.27% | 1.44% | 1.09% | 1.25% | 0.98% | 1.22% | 0.80% | 1.03% | 0.92% | 0.96% | 0.88% | 1.07% | 0.97% | 0.92% | 0.16% | 0.17% | 0.17% | 0.16% | 0.16% | 0.15% |
Baozun's average Quarter SG&A projection for Jun 23 is $797.59M, based on 1 Wall Street analysts, with a range of $777.21M to $824.43M. The forecast indicates a 5.51% rise compared to BZUN last annual SG&A of $755.91M (Mar 23).
Baozun EPS Forecast
| Dec 24 | Sep 24 | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jun 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | Jun 20 | Mar 20 | Dec 19 | Sep 19 | Jun 19 | Mar 19 | Sep 18 | Jun 18 | Mar 18 | Sep 17 | Jun 17 | Mar 17 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # Analysts | 1 | 2 | 3 | 3 | 3 | 3 | 1 | 2 | - | - | - | - | 2 | 2 | 2 | 10 | 14 | 8 | 8 | 10 | 13 | 7 | 7 | 9 | 16 | 8 | 10 | 20 | 13 | 10 |
| EPS | - | - | - | - | - | - | - | $-1.35 | $-4.25 | $-2.67 | $-1.22 | $-1.91 | $0.01 | $-3.99 | $1.08 | $1.08 | $3.27 | $1.08 | $2.04 | $0.03 | $2.43 | $0.69 | $1.17 | $0.60 | $0.51 | $0.66 | $0.27 | $0.39 | $0.54 | $0.21 |
| Avg Forecast | $1.11 | $0.45 | $0.18 | $-0.07 | $0.83 | $-5.67 | $-0.63 | $-0.73 | $4.57 | $0.14 | $0.47 | $-0.09 | $0.59 | $-0.37 | $2.17 | $0.43 | $3.52 | $1.10 | $1.53 | $0.01 | $3.02 | $0.75 | $1.16 | $0.65 | $4.95 | $5.30 | $3.14 | $3.53 | $4.42 | $3.44 |
| High Forecast | $1.16 | $0.47 | $0.30 | $-0.07 | $0.88 | $-3.97 | $-0.61 | $-0.70 | $4.77 | $0.15 | $0.49 | $-0.09 | $0.64 | $-0.34 | $2.34 | $0.47 | $3.79 | $1.19 | $1.65 | $0.01 | $3.26 | $0.81 | $1.25 | $0.70 | $5.91 | $6.35 | $3.77 | $4.26 | $5.30 | $4.13 |
| Low Forecast | $1.07 | $0.44 | $0.06 | $-0.07 | $0.72 | $-7.37 | $-0.66 | $-0.76 | $4.42 | $0.14 | $0.45 | $-0.10 | $0.55 | $-0.40 | $2.00 | $0.40 | $3.25 | $1.02 | $1.41 | $0.01 | $2.79 | $0.69 | $1.07 | $0.60 | $3.99 | $4.24 | $2.51 | $2.79 | $3.53 | $2.75 |
| Surprise % | - | - | - | - | - | - | - | 1.86% | -0.93% | -18.56% | -2.60% | 20.42% | 0.03% | 10.86% | 0.50% | 2.49% | 0.93% | 0.98% | 1.34% | 2.40% | 0.80% | 0.92% | 1.01% | 0.93% | 0.10% | 0.12% | 0.09% | 0.11% | 0.12% | 0.06% |
According to 0 Wall Street analysts, Baozun's projected average Quarter EPS for Mar 22 is $-0.09, with a low estimate of $-0.10 and a high estimate of $-0.09. This represents a -727.79% decrease compared to BZUN previous annual EPS of $0.01 (Dec 21).
Baozun Peer Comparison by Price Target
| Ticker | Company | Last Closing Price | Avg Price Target | Upside/Downside | Avg Rating |
|---|---|---|---|---|---|
| FTCH | Farfetch | $0.64 | $32.73 | 5014.06% | Buy |
| DTC | Solo Brands | $2.01 | $5.51 | 174.13% | Buy |
| JD | JD | $33.35 | $87.15 | 161.32% | Buy |
| SE | Sea | $66.26 | $169.51 | 155.83% | Buy |
| BZUN | Baozun | $3.01 | $6.40 | 112.62% | Buy |
| BABA | Alibaba Group | $79.51 | $165.22 | 107.80% | Buy |
| GLBE | Global-e Online | $29.81 | $53.40 | 79.13% | Buy |
| JMIA | Jumia | $6.07 | $9.00 | 48.27% | - |
| VIPS | Vipshop | $16.40 | $16.07 | -2.01% | Buy |
| MELI | MercadoLibre | $1.68K | $1.60K | -4.86% | Buy |
| PDD | PDD | $138.69 | $131.63 | -5.09% | Buy |
BZUN Forecast FAQ
Is Baozun a good buy?
Yes, according to 5 Wall Street analysts, Baozun (BZUN) is considered a 'Buy'. The rating consensus is based on 0 'Strong Buy' and 3 'Buy' recommendations, accounting for 60.00% of BZUN's total ratings.
What is BZUN's price target?
Baozun (BZUN) average price target is $6.4 with a range of $2.6 to $10, implying a 112.62% from its last price of $3.01. The data is based on 5 Wall Street analysts who provided a twelve-month price target estimate in the last three months.
Will Baozun stock go up soon?
According to Wall Street analysts' prediction for BZUN stock, the company can go up by 112.62% (from the last price of $3.01 to the average price target of $6.4), up by 232.23% based on the highest stock price target, and down by -13.62% based on the lowest stock price target.
Can Baozun stock reach $5?
BZUN's average twelve months analyst stock price target of $6.4 supports the claim that Baozun can reach $5 in the near future.
What are Baozun's analysts' financial forecasts?
Baozun's analysts financial forecasts for the fiscal year (Dec 2023) are as follows: average revenue is $8.93B (high $9.16B, low $8.71B), average EBITDA is $-32.582B (high $-25.553B, low $-39.611B), average net income is $-35.683B (high $-28.185B, low $-43.181B), average SG&A $3.58B (high $3.94B, low $3.23B), and average EPS is $-6.2 (high $-4.402, low $-8.064). BZUN's analysts financial forecasts for the fiscal year (Dec 2024) are as follows: average revenue is $9.12B (high $9.43B, low $8.88B), average EBITDA is $-795M (high $-581M, low $-1.008B), average net income is $-1.161B (high $-897M, low $-1.425B), average SG&A $3.01B (high $3.12B, low $2.94B), and average EPS is $1.67 (high $1.86, low $1.5).
Did the BZUN's actual financial results beat the analysts' financial forecasts?
Based on Baozun's last annual report (Dec 2022), the company's revenue was $8.4B, beating the average analysts forecast of $8.38B by 0.27%. Apple's EBITDA was $92.26M, missing the average prediction of $-34.068B by -100.27%. The company's net income was $-607M, missing the average estimation of $-37.278B by -98.37%. Apple's SG&A was $3.05B, missing the average forecast of $3.43B by -11.25%. Lastly, the company's EPS was $-9.93, missing the average prediction of $5.09 by -295.18%. In terms of the last quarterly report (Mar 2023), Baozun's revenue was $1.89B, missing the average analysts' forecast of $1.92B by -1.93%. The company's EBITDA was $-22.776M, missing the average prediction of $-1.049B by -97.83%. Baozun's net income was $-79.4M, missing the average estimation of $-1.287B by -93.83%. The company's SG&A was $755.91M, beating the average forecast of $636.44M by 18.77%. Lastly, the company's EPS was $-1.35, beating the average prediction of $-0.725 by 86.08%