Deckers Outdoor Ownership | Who Owns Deckers Outdoor?
Deckers Outdoor Ownership Summary
Deckers Outdoor is owned by 31.75% institutional investors, 0.59% insiders, and 67.66% retail investors. Vanguard group is the largest institutional shareholder, holding 11.41% of DECK shares. Fidelity Growth Compy Commingled Pl O is the top mutual fund, with 3.98% of its assets in Deckers Outdoor shares.
DECK Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Deckers Outdoor | 31.75% | 0.59% | 67.66% |
| Sector | Consumer Cyclical Stocks | 249.86% | 15.44% | -165.30% |
| Industry | Footwear & Accessories Stocks | 36.11% | 19.88% | 44.01% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Vanguard group | 16.77M | 11.41% | $1.74B |
| Blackrock funding, inc. /de | 14.79M | 10.06% | $1.48B |
| Blackrock | 2.55M | 9.94% | $2.47B |
| State street | 6.18M | 4.21% | $618.80M |
| Fmr | 6.13M | 4.17% | $613.80M |
| Geode capital management | 4.04M | 2.75% | $402.44M |
| Aqr capital management | 3.92M | 2.67% | $383.91M |
| Invesco | 3.01M | 2.05% | $300.80M |
| Norges bank | 2.44M | 1.66% | $252.73M |
| Ubs group | 2.21M | 1.51% | $221.38M |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Panview asian equity master fund | 47.90K | 11.70% | $46.36M |
| Semper augustus investments group | 661.03K | 7.90% | $66.16M |
| Pinnacle investment management | 20.00K | 7.02% | $2.03M |
| Varenne capital partners | 202.72K | 4.93% | $20.35M |
| Vienna powszechne towarzystwo emerytalne s.a. vienna insurance group | 118.11K | 4.51% | $11.82M |
| Passumpsic savings bank | 26.56K | 3.36% | $5.39M |
| Shapiro capital management | 533.59K | 3.34% | $53.41M |
| Atreides management, lp | 1.25M | 2.47% | $126.76M |
| Herr investment group | 35.20K | 2.27% | $34.07M |
| Martin currie | 284.05K | 2.12% | $57.69M |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Norges bank | 2.44M | 0.03% | 2.44M |
| Viking global investors lp | 1.73M | 0.45% | 1.73M |
| Aqr capital management | 3.92M | 0.18% | 1.29M |
| Bank of new york mellon | 1.80M | 0.03% | 995.10K |
| Vanguard fiduciary trust | 819.58K | 0.02% | 819.58K |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Fmr | 6.13M | 0.03% | -3.99M |
| Federated hermes | 1.71M | 0.28% | -1.44M |
| Aspex management (hk) | - | - | -1.20M |
| Artisan partners limited partnership | - | - | -1.20M |
| Marshall wace, llp | 763.19K | 0.08% | -734.91K |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Norges bank | 2.44M | 0.03% | 2.44M | $252.73M |
| Viking global investors lp | 1.73M | 0.45% | 1.73M | $175.06M |
| Vanguard fiduciary trust | 819.58K | 0.02% | 819.58K | $82.03M |
| Aware super pty ltd as trustee of aware super | 328.83K | 0.50% | 328.83K | $32.91M |
| Carnegie capital asset management | 323.25K | 0.59% | 323.25K | $30.48M |
Sold Out
| Holder | Change |
|---|---|
| Nvwm | -1.00 |
| Cape investment advisory | -1.00 |
| Atticus wealth management | -1.00 |
| Davis capital management | -1.00 |
| Atlas capital advisors | -1.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Mar 31, 2026 | 496 | -44.08% | 46,652,304 | -65.55% | 31 | 0.37% | 280 | -40.93% | 143 | -51.19% |
| Dec 31, 2025 | 690 | -21.41% | 94,758,390 | -36.24% | 64 | 0.65% | 364 | -14.55% | 236 | -25.55% |
| Sep 30, 2025 | 834 | -5.55% | 145,586,409 | -0.05% | 97 | 1.02% | 399 | -13.07% | 304 | -1.30% |
| Jun 30, 2025 | 877 | -0.79% | 145,568,535 | -0.71% | 97 | 1.05% | 456 | -2.15% | 306 | 0.33% |
| Mar 31, 2025 | 873 | -10.00% | 145,635,445 | 2.40% | 95 | 1.09% | 459 | -5.17% | 304 | -14.85% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Fidelity Growth Compy Commingled Pl O | 1.01M | 3.98% | -1.30K |
| Vanguard Total Stock Mkt Idx Inv | 4.52M | 3.19% | 10.82K |
| Vanguard US Total Market Shares ETF | 4.79M | 3.15% | -46.34K |
| Vanguard 500 Index Investor | 3.68M | 2.59% | 66.12K |
| Vanguard Small Cap Index | 3.27M | 2.30% | -6.97K |
| Fidelity Growth Compy Commingled Pl S | 2.42M | 1.70% | 3.42K |
| iShares MSCI USA Quality Factor ETF | 1.99M | 1.40% | - |
| Fidelity Growth Company Fund | 1.97M | 1.39% | - |
| iShares Core S&P 500 ETF | 1.84M | 1.29% | 5.39K |
| Vanguard Small Cap Growth Index Inv | 1.83M | 1.29% | 378.00 |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Feb 13, 2026 | Shanahan Lauri M | - | Sell | $537.68K |
| Feb 13, 2026 | Spangenberg Anne | President, Fashion Lifestyle | Sell | $471.39K |
| Feb 13, 2026 | Spring-Green Robin | President, Hoka | Sell | $39.48K |
| Oct 31, 2025 | Ogbechie Angela | Chief Supply Chain Officer | Sell | $78.09K |
| Oct 31, 2025 | Ogbechie Angela | Chief Supply Chain Officer | Sell | $40.82K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2026 Q2 | - | - |
| 2026 Q1 | - | 3 |
| 2025 Q4 | - | 2 |
| 2025 Q3 | - | 3 |
| 2025 Q2 | 1 | 6 |
DECK Ownership FAQ
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