Deluxe Ownership | Who Owns Deluxe?

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Deluxe Ownership Summary

Deluxe is owned by 18.45% institutional investors, 2.37% insiders, and 79.18% retail investors. Blackrock is the largest institutional shareholder, holding 16.23% of DLX shares. iShares Core S&P Small-Cap ETF is the top mutual fund, with 6.06% of its assets in Deluxe shares.

DLX Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Deluxe	18.45%	2.37%	79.18%
Sector	Communication Services Stocks	28.49%	16.18%	55.33%
Industry	Advertising Stocks	31.52%	13.99%	54.48%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Blackrock	7.13M	16.23%	$160.10M
Blackrock funding, inc. /de	6.73M	14.66%	$150.30M
Vanguard group	4.96M	10.80%	$110.66M
State street	2.89M	6.39%	$55.95M
Dimensional fund advisors lp	2.65M	5.78%	$59.22M
Deprince race & zollo	2.08M	4.53%	$46.46M
Lsv asset management	1.93M	4.21%	$43.12M
American century companies	1.25M	2.76%	$24.13M
Geode capital management	1.05M	2.30%	$23.53M
Charles schwab investment management	973.52K	2.15%	$18.85M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Mork capital management	89.20K	1.19%	$1.73M
Deprince race & zollo	2.08M	0.89%	$46.46M
Round hill asset management	46.29K	0.65%	$1.03M
Summerhaven investment management	50.21K	0.64%	$1.12M
Ipsen advisor group	30.72K	0.49%	$685.89K
Hudson portfolio management	25.29K	0.43%	$489.61K
Bridgeway capital management	639.20K	0.26%	$12.37M
Minerva advisors	13.90K	0.21%	$310.39K
City center advisors	9.87K	0.20%	$220.57K
Optimize financial	16.48K	0.19%	$367.95K

Top Buyers

Holder	Shares	% Assets	Change
Charles schwab investment management	973.52K	0.00%	160.16K
Blackrock funding, inc. /de	6.73M	0.00%	156.38K
Axa investment managers	147.88K	0.01%	147.88K
First trust advisors lp	142.21K	0.00%	142.21K
Norges bank	142.10K	0.00%	142.10K

Top Sellers

Holder	Shares	% Assets	Change
Wealthfront advisers	-	-	-9.75M
William blair investment management	-	-	-1.22M
Arrowstreet capital, limited partnership	-	-	-408.07K
Trexquant investment lp	-	-	-146.24K
American century companies	1.25M	0.01%	-144.13K

New Positions

Holder	Shares	% Assets	Change	Value
Axa investment managers	147.88K	0.01%	147.88K	$2.86M
First trust advisors lp	142.21K	0.00%	142.21K	$2.75M
Norges bank	142.10K	0.00%	142.10K	$3.21M
Balyasny asset management	60.81K	0.00%	60.81K	$967.49K
Gotham asset management	35.87K	0.00%	35.87K	$694.38K

Sold Out

Holder	Change
Principal securities	-1.00
Mendota financial group	-6.00
Manchester capital management	-10.00
Corecap advisors	-16.00
Ridgewood investments	-19.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Dec 31, 2025	73	-66.51%	8,470,788	-77.69%	18	0.26%	28	-72.82%	29	-58.57%
Sep 30, 2025	92	-56.60%	12,933,342	-66.22%	28	0.40%	43	-62.28%	29	-54.69%
Jun 30, 2025	208	-1.89%	38,192,763	-1.10%	84	1.16%	111	13.27%	64	-18.99%
Mar 31, 2025	211	-1.86%	38,581,496	-19.82%	85	0.73%	98	-10.91%	79	27.42%
Dec 31, 2024	211	3.43%	48,000,670	27.63%	107	1.49%	106	10.42%	62	1.64%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
iShares Core S&P Small-Cap ETF	2.73M	6.06%	-202.88K
Vanguard US Total Market Shares ETF	1.39M	3.13%	-
Vanguard Total Stock Mkt Idx Inv	1.41M	3.12%	-
iShares Russell 2000 ETF	1.07M	2.38%	163.71K
Vanguard Small Cap Index	1.02M	2.27%	4.89K
Stt Strt SPDR S&P Glbl DivAristETF	942.13K	2.09%	942.13K
SPDR S&P Global Div Aristocrats ETF	874.97K	1.95%	27.00K
Vanguard Small Cap Value Index Inv	654.56K	1.45%	-5.43K
American Beacon Small Cp Val R5	590.67K	1.31%	-19.15K
DFA US Small Cap Value I	588.22K	1.30%	-

Recent Insider Transactions

Date	Name	Role	Activity	Value
Dec 10, 2025	Zint William C	SVP, Chief Financial Officer	Buy	$3.75K
Sep 10, 2025	Zint William C	SVP, Chief Financial Officer	Buy	$3.35K
Jun 11, 2025	Zint William C	SVP, Chief Financial Officer	Buy	$2.78K
Mar 12, 2025	Zint William C	SVP, Chief Financial Officer	Buy	$2.79K
Mar 10, 2025	McCarthy Barry C	President & CEO	Buy	$64.58K

Insider Transactions Trends

Date	Buy	Sell
2026 Q1	-	-
2025 Q4	1	-
2025 Q3	1	-
2025 Q2	1	-
2025 Q1	2	-

DLX Ownership FAQ

Who Owns Deluxe?

Deluxe shareholders are primarily institutional investors at 18.45%, followed by 2.37% insiders and 79.18% retail investors. The average institutional ownership in Deluxe's industry, Advertising Stocks , is 31.52%, which Deluxe falls below.

Who owns the most shares of Deluxe?

Deluxe’s largest shareholders are Blackrock (7.13M shares, 16.23%), Blackrock funding, inc. /de (6.73M shares, 14.66%), and Vanguard group (4.96M shares, 10.80%). Together, they hold 41.69% of Deluxe’s total shares outstanding.

Does Blackrock own Deluxe?

Yes, BlackRock owns 16.23% of Deluxe, totaling 7.13M shares as of Jun 2024. This represents 0.00% of BlackRock's total assets, with a market value of 160.1M$. In the last quarter, BlackRock increased its holdings by 5.38K shares, a 0.08% change.

Who is Deluxe’s biggest shareholder by percentage of total assets invested?

Mork capital management is Deluxe’s biggest shareholder by percentage of total assets invested, with 1.19% of its assets in 89.2K Deluxe shares, valued at 1.73M$.

Who is the top mutual fund holder of Deluxe shares?

iShares Core S&P Small-Cap ETF is the top mutual fund holder of Deluxe shares, with 6.06% of its total shares outstanding invested in 2.73M Deluxe shares.

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