Deluxe Ownership | Who Owns Deluxe?

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Deluxe Ownership Summary

Deluxe is owned by 75.01% institutional investors, 2.95% insiders, and 22.04% retail investors. Blackrock is the largest institutional shareholder, holding 16.23% of DLX shares. iShares Core S&P Small-Cap ETF is the top mutual fund, with 6.00% of its assets in Deluxe shares.

DLX Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Deluxe	75.01%	2.95%	22.04%
Sector	Communication Services Stocks	28.85%	18.19%	52.95%
Industry	Advertising Stocks	27.72%	17.00%	55.28%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Blackrock	7.13M	16.23%	$160.10M
Blackrock funding, inc. /de	6.74M	14.81%	$185.61M
Vanguard group	4.96M	10.80%	$110.66M
State street	2.77M	6.09%	$76.26M
Dimensional fund advisors lp	2.75M	6.05%	$75.82M
Lsv asset management	2.03M	4.46%	$55.86M
Deprince race & zollo	1.98M	4.34%	$54.41M
Geode capital management	1.15M	2.52%	$31.58M
Goldman sachs group	1.09M	2.39%	$29.91M
Charles schwab investment management	1.07M	2.35%	$29.41M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Towle	289.15K	3.09%	$7.96M
Kiker wealth management	98.94K	1.30%	$2.72M
Deprince race & zollo	1.98M	1.03%	$54.41M
Mork capital management	48.54K	0.95%	$1.34M
Round hill asset management	45.81K	0.83%	$1.26M
Summerhaven investment management	46.28K	0.78%	$1.27M
Hudson portfolio management	29.16K	0.68%	$803.07K
Icon advisers inc/co	100.00K	0.64%	$2.75M
Jackson creek investment advisors	69.18K	0.56%	$1.91M
Ipsen advisor group	30.72K	0.49%	$685.89K

Top Buyers

Holder	Shares	% Assets	Change
Goldman sachs group	1.09M	0.00%	359.76K
Artemis investment management llp	331.45K	0.10%	331.45K
Vanguard fiduciary trust	292.82K	0.00%	292.82K
Towle	289.15K	3.09%	289.15K
Sei investments	367.28K	0.01%	240.36K

Top Sellers

Holder	Shares	% Assets	Change
Wealthfront advisers	-	-	-9.75M
William blair investment management	-	-	-1.22M
American century companies	135.66K	0.00%	-543.17K
Arrowstreet capital, limited partnership	-	-	-408.07K
Morgan stanley	501.22K	0.00%	-218.24K

New Positions

Holder	Shares	% Assets	Change	Value
Artemis investment management llp	331.45K	0.10%	331.45K	$9.13M
Vanguard fiduciary trust	292.82K	0.00%	292.82K	$8.06M
Towle	289.15K	3.09%	289.15K	$7.96M
Axa investment managers	147.88K	0.01%	147.88K	$2.86M
Norges bank	142.10K	0.00%	142.10K	$3.21M

Sold Out

Holder	Change
Principal securities	-1.00
Dunhill financial	-1.00
Ross\johnson & associates	-4.00
Mendota financial group	-6.00
Manchester capital management	-10.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Mar 31, 2026	220	-5.98%	34,427,412	-10.34%	75	1.07%	118	1.72%	62	-25.30%
Dec 31, 2025	73	-66.51%	8,470,788	-77.69%	18	0.26%	28	-72.82%	29	-58.57%
Sep 30, 2025	92	-56.60%	12,933,342	-66.22%	28	0.40%	43	-62.28%	29	-54.69%
Jun 30, 2025	208	-1.89%	38,192,763	-1.10%	84	1.16%	111	13.27%	64	-18.99%
Mar 31, 2025	211	-1.86%	38,581,496	-19.82%	85	0.73%	98	-10.91%	79	27.42%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
iShares Core S&P Small-Cap ETF	2.75M	6.00%	672.00
Vanguard US Total Market Shares ETF	1.39M	3.13%	-
Vanguard Total Stock Mkt Idx Inv	1.32M	2.89%	26.10K
iShares Russell 2000 ETF	1.05M	2.29%	8.84K
Vanguard Small Cap Index	984.79K	2.15%	-4.23K
SPDR S&P Global Div Aristocrats ETF	874.97K	1.95%	27.00K
Stt Strt SPDR S&P Glbl DivAristETF	755.87K	1.65%	37.70K
Vanguard Small Cap Value Index Inv	630.34K	1.38%	971.00
DFA US Small Cap Value I	588.22K	1.28%	-
Vanguard Institutional Extnd Mkt Idx Tr	507.25K	1.11%	5.28K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Dec 10, 2025	Zint William C	SVP, Chief Financial Officer	Buy	$3.75K
Sep 10, 2025	Zint William C	SVP, Chief Financial Officer	Buy	$3.35K
Jun 11, 2025	Zint William C	SVP, Chief Financial Officer	Buy	$2.78K
Mar 12, 2025	Zint William C	SVP, Chief Financial Officer	Buy	$2.79K
Mar 10, 2025	McCarthy Barry C	President & CEO	Buy	$64.58K

Insider Transactions Trends

Date	Buy	Sell
2026 Q2	-	-
2026 Q1	-	-
2025 Q4	1	-
2025 Q3	1	-
2025 Q2	1	-

DLX Ownership FAQ

Who Owns Deluxe?

Deluxe shareholders are primarily institutional investors at 75.01%, followed by 2.95% insiders and 22.04% retail investors. The average institutional ownership in Deluxe's industry, Advertising Stocks , is 27.72%, which Deluxe exceeds.

Who owns the most shares of Deluxe?

Deluxe’s largest shareholders are Blackrock (7.13M shares, 16.23%), Blackrock funding, inc. /de (6.74M shares, 14.81%), and Vanguard group (4.96M shares, 10.80%). Together, they hold 41.84% of Deluxe’s total shares outstanding.

Does Blackrock own Deluxe?

Yes, BlackRock owns 16.23% of Deluxe, totaling 7.13M shares as of Jun 2024. This represents 0.00% of BlackRock's total assets, with a market value of 160.1M$. In the last quarter, BlackRock increased its holdings by 5.38K shares, a 0.08% change.

Who is Deluxe’s biggest shareholder by percentage of total assets invested?

Towle is Deluxe’s biggest shareholder by percentage of total assets invested, with 3.09% of its assets in 289.16K Deluxe shares, valued at 7.96M$.

Who is the top mutual fund holder of Deluxe shares?

iShares Core S&P Small-Cap ETF is the top mutual fund holder of Deluxe shares, with 6.00% of its total shares outstanding invested in 2.75M Deluxe shares.

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