Deluxe Ownership | Who Owns Deluxe?

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Deluxe Ownership Summary

Deluxe is owned by 85.17% institutional investors, 2.05% insiders, and 12.78% retail investors. Blackrock is the largest institutional shareholder, holding 16.23% of DLX shares. iShares Core S&P Small-Cap ETF is the top mutual fund, with 5.94% of its assets in Deluxe shares.

DLX Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Deluxe	85.17%	2.05%	12.78%
Sector	Communication Services Stocks	14945.80%	16.08%	-14861.87%
Industry	Advertising Stocks	31.62%	13.64%	54.74%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Blackrock	7.13M	16.23%	$160.10M
Blackrock funding, inc. /de	7.12M	16.08%	$160.75M
Vanguard group	5.26M	11.89%	$118.84M
Dimensional fund advisors lp	2.36M	5.34%	$53.35M
Deprince race & zollo	2.12M	4.80%	$47.94M
Lsv asset management	1.82M	4.11%	$41.07M
State street	1.75M	3.92%	$39.61M
American century companies	1.68M	3.80%	$37.95M
William blair investment management	1.28M	2.89%	$28.92M
Geode capital management	1.01M	2.28%	$22.75M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Deprince race & zollo	2.12M	0.95%	$47.94M
Round hill asset management	49.41K	0.79%	$1.12M
Mork capital management	44.60K	0.66%	$1.01M
Summerhaven investment management	35.20K	0.49%	$795.14K
Ipsen advisor group	23.60K	0.46%	$533.22K
Hudson portfolio management	19.54K	0.43%	$441.41K
Kendall capital management	50.69K	0.34%	$1.14M
City center advisors	12.98K	0.33%	$293.29K
Westside investment management	48.42K	0.23%	$1.09M
Bridgeway capital management	418.62K	0.21%	$9.46M

Top Buyers

Holder	Shares	% Assets	Change
Ubs group	316.88K	0.00%	229.66K
Dimensional fund advisors lp	2.36M	0.01%	177.53K
Norges bank	142.10K	0.00%	142.10K
Prudential financial	596.98K	0.02%	118.30K
Marshall wace, llp	82.46K	0.00%	82.46K

Top Sellers

Holder	Shares	% Assets	Change
Wealthfront advisers	-	-	-9.75M
Arrowstreet capital, limited partnership	-	-	-408.07K
Lsv asset management	1.82M	0.09%	-196.70K
Charles schwab investment management	624.33K	0.00%	-175.09K
Allianz asset management gmbh	-	-	-161.78K

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	142.10K	0.00%	142.10K	$3.21M
Advisors asset management	59.77K	0.02%	59.77K	$1.35M
Wedge capital management l l p/nc	45.00K	0.02%	45.00K	$1.02M
Mork capital management	44.60K	0.66%	44.60K	$1.01M
Cubist systematic strategies	35.62K	0.01%	35.62K	$799.98K

Sold Out

Holder	Change
Headlands	-1.00
True wealth design	-1.00
Mendota financial group	-6.00
Manchester capital management	-10.00
Ridgewood investments	-19.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Mar 31, 2025	211	-1.86%	38,581,496	-19.82%	85	0.73%	98	-10.91%	79	27.42%
Dec 31, 2024	211	3.43%	48,000,670	27.63%	107	1.49%	106	10.42%	62	1.64%
Sep 30, 2024	202	-0.49%	37,606,657	-0.84%	84	1.15%	95	-1.04%	61	3.39%
Jun 30, 2024	201	5.24%	37,923,596	0.61%	86	1.17%	95	25.00%	58	-14.71%
Mar 31, 2024	191	7.30%	37,692,174	-0.64%	85	1.13%	76	-2.56%	68	-1.45%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
iShares Core S&P Small-Cap ETF	2.65M	5.94%	-1.65K
Vanguard Total Stock Mkt Idx Inv	1.40M	3.14%	8.91K
Vanguard US Total Market Shares ETF	1.39M	3.13%	-
American Century U.S. Small Cap Value	1.18M	2.66%	-50.00K
American Century Small Cap Value Inv	1.18M	2.66%	-50.00K
iShares Russell 2000 ETF	1.15M	2.57%	561.00
Vanguard Small Cap Index	1.12M	2.50%	11.03K
SPDR S&P Global Div Aristocrats ETF	786.93K	1.76%	26.87K
Vanguard Small Cap Value Index Inv	721.35K	1.61%	2.54K
Vanguard Institutional Extnd Mkt Idx Tr	691.53K	1.55%	918.00

Recent Insider Transactions

Date	Name	Role	Activity	Value
Jun 11, 2025	Zint William C	SVP, Chief Financial Officer	Buy	$2.78K
Mar 12, 2025	Zint William C	SVP, Chief Financial Officer	Buy	$2.79K
Mar 10, 2025	McCarthy Barry C	President & CEO	Buy	$64.58K
Dec 11, 2024	Zint William C	SVP, Chief Financial Offier	Buy	$2.85K
Dec 05, 2024	McCarthy Barry C	President & CEO	Buy	$53.98K

Insider Transactions Trends

Date	Buy	Sell
2025 Q2	1	-
2025 Q1	2	-
2024 Q4	2	-
2024 Q3	2	-
2024 Q2	4	-

DLX Ownership FAQ

Who Owns Deluxe?

Deluxe shareholders are primarily institutional investors at 85.17%, followed by 2.05% insiders and 12.78% retail investors. The average institutional ownership in Deluxe's industry, Advertising Stocks , is 31.62%, which Deluxe exceeds.

Who owns the most shares of Deluxe?

Deluxe’s largest shareholders are Blackrock (7.13M shares, 16.23%), Blackrock funding, inc. /de (7.12M shares, 16.08%), and Vanguard group (5.26M shares, 11.89%). Together, they hold 44.20% of Deluxe’s total shares outstanding.

Does Blackrock own Deluxe?

Yes, BlackRock owns 16.23% of Deluxe, totaling 7.13M shares as of Jun 2024. This represents 0.00% of BlackRock's total assets, with a market value of 160.1M$. In the last quarter, BlackRock increased its holdings by 5.38K shares, a 0.08% change.

Who is Deluxe’s biggest shareholder by percentage of total assets invested?

Deprince race & zollo is Deluxe’s biggest shareholder by percentage of total assets invested, with 0.95% of its assets in 2.12M Deluxe shares, valued at 47.94M$.

Who is the top mutual fund holder of Deluxe shares?

iShares Core S&P Small-Cap ETF is the top mutual fund holder of Deluxe shares, with 5.94% of its total shares outstanding invested in 2.65M Deluxe shares.

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