Deluxe Ownership | Who Owns Deluxe?

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Deluxe Ownership Summary

Deluxe is owned by 28.61% institutional investors, 2.11% insiders, and 69.28% retail investors. Blackrock is the largest institutional shareholder, holding 16.23% of DLX shares. iShares Core S&P Small-Cap ETF is the top mutual fund, with 5.93% of its assets in Deluxe shares.

DLX Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Deluxe	28.61%	2.11%	69.28%
Sector	Communication Services Stocks	31.39%	16.65%	51.96%
Industry	Advertising Stocks	39.66%	14.60%	45.74%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Blackrock	7.13M	16.23%	$160.10M
Blackrock funding, inc. /de	6.57M	14.55%	$127.28M
Vanguard group	4.92M	10.89%	$95.26M
State street	2.89M	6.39%	$55.95M
Dimensional fund advisors lp	2.59M	5.74%	$50.23M
Deprince race & zollo	2.07M	4.58%	$40.11M
Lsv asset management	1.82M	4.02%	$35.19M
American century companies	1.25M	2.76%	$24.13M
Geode capital management	1.07M	2.36%	$20.64M
Charles schwab investment management	973.52K	2.15%	$18.85M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Mork capital management	89.20K	1.19%	$1.73M
Kiker wealth management	104.14K	1.02%	$2.02M
Deprince race & zollo	2.07M	0.80%	$40.11M
Round hill asset management	46.51K	0.59%	$900.39K
Summerhaven investment management	50.21K	0.57%	$972.03K
Hudson portfolio management	25.29K	0.43%	$489.61K
Ipsen advisor group	29.68K	0.41%	$574.67K
Bridgeway capital management	639.20K	0.26%	$12.37M
City center advisors	11.34K	0.21%	$219.53K
Minerva advisors	13.90K	0.17%	$269.10K

Top Buyers

Holder	Shares	% Assets	Change
O'shaughnessy asset management	178.77K	0.02%	178.77K
Charles schwab investment management	973.52K	0.00%	160.16K
Morgan stanley	764.12K	0.00%	158.47K
Axa investment managers	147.88K	0.01%	147.88K
First trust advisors lp	142.21K	0.00%	142.21K

Top Sellers

Holder	Shares	% Assets	Change
Wealthfront advisers	-	-	-9.75M
William blair investment management	-	-	-1.22M
Arrowstreet capital, limited partnership	-	-	-408.07K
Blackrock funding, inc. /de	6.57M	0.00%	-265.20K
Vanguard group	4.92M	0.00%	-203.08K

New Positions

Holder	Shares	% Assets	Change	Value
Axa investment managers	147.88K	0.01%	147.88K	$2.86M
First trust advisors lp	142.21K	0.00%	142.21K	$2.75M
Norges bank	142.10K	0.00%	142.10K	$3.21M
Balyasny asset management	60.81K	0.00%	60.81K	$967.49K
Picton mahoney asset management	43.61K	0.01%	43.61K	$845.00K

Sold Out

Holder	Change
Principal securities	-1.00
Mendota financial group	-6.00
Manchester capital management	-10.00
Corecap advisors	-16.00
Ridgewood investments	-19.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Sep 30, 2025	92	-56.60%	12,933,342	-66.22%	28	0.40%	43	-62.28%	29	-54.69%
Jun 30, 2025	208	-1.89%	38,192,763	-1.10%	84	1.16%	111	13.27%	64	-18.99%
Mar 31, 2025	211	-1.86%	38,581,496	-19.82%	85	0.73%	98	-10.91%	79	27.42%
Dec 31, 2024	211	3.43%	48,000,670	27.63%	107	1.49%	106	10.42%	62	1.64%
Sep 30, 2024	202	-0.49%	37,606,657	-0.84%	84	1.15%	95	-1.04%	61	3.39%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
iShares Core S&P Small-Cap ETF	2.66M	5.93%	-
Vanguard US Total Market Shares ETF	1.39M	3.13%	-
Vanguard Total Stock Mkt Idx Inv	1.38M	3.07%	-30.58K
iShares Russell 2000 ETF	1.09M	2.42%	-
Vanguard Small Cap Index	1.09M	2.42%	-7.36K
SPDR S&P Global Div Aristocrats ETF	874.97K	1.95%	27.00K
American Century Small Cap Value Inv	860.00K	1.92%	-320.00K
American Century U.S. Small Cap Value	860.00K	1.92%	-320.00K
Vanguard Small Cap Value Index Inv	700.47K	1.56%	2.92K
American Beacon Small Cp Val R5	660.91K	1.47%	-2.50K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Sep 10, 2025	Zint William C	SVP, Chief Financial Officer	Buy	$3.35K
Jun 11, 2025	Zint William C	SVP, Chief Financial Officer	Buy	$2.78K
Mar 12, 2025	Zint William C	SVP, Chief Financial Officer	Buy	$2.79K
Mar 10, 2025	McCarthy Barry C	President & CEO	Buy	$64.58K
Dec 11, 2024	Zint William C	SVP, Chief Financial Offier	Buy	$2.85K

Insider Transactions Trends

Date	Buy	Sell
2025 Q3	1	-
2025 Q2	1	-
2025 Q1	2	-
2024 Q4	2	-
2024 Q3	2	-

DLX Ownership FAQ

Who Owns Deluxe?

Deluxe shareholders are primarily institutional investors at 28.61%, followed by 2.11% insiders and 69.28% retail investors. The average institutional ownership in Deluxe's industry, Advertising Stocks , is 39.66%, which Deluxe falls below.

Who owns the most shares of Deluxe?

Deluxe’s largest shareholders are Blackrock (7.13M shares, 16.23%), Blackrock funding, inc. /de (6.57M shares, 14.55%), and Vanguard group (4.92M shares, 10.89%). Together, they hold 41.66% of Deluxe’s total shares outstanding.

Does Blackrock own Deluxe?

Yes, BlackRock owns 16.23% of Deluxe, totaling 7.13M shares as of Jun 2024. This represents 0.00% of BlackRock's total assets, with a market value of 160.1M$. In the last quarter, BlackRock increased its holdings by 5.38K shares, a 0.08% change.

Who is Deluxe’s biggest shareholder by percentage of total assets invested?

Mork capital management is Deluxe’s biggest shareholder by percentage of total assets invested, with 1.19% of its assets in 89.2K Deluxe shares, valued at 1.73M$.

Who is the top mutual fund holder of Deluxe shares?

iShares Core S&P Small-Cap ETF is the top mutual fund holder of Deluxe shares, with 5.93% of its total shares outstanding invested in 2.66M Deluxe shares.

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