Direct Digital Ownership | Who Owns Direct Digital?
Direct Digital Ownership Summary
Direct Digital is owned by 0.22% institutional investors, 1.47% insiders, and 98.31% retail investors. Ubs group is the largest institutional shareholder, holding 0.15% of DRCT shares. Vanguard Total Stock Mkt Idx Inv is the top mutual fund, with 0.39% of its assets in Direct Digital shares.
DRCT Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Direct Digital | 0.22% | 1.47% | 98.31% |
| Sector | Communication Services Stocks | 28.49% | 16.18% | 55.33% |
| Industry | Advertising Stocks | 31.52% | 13.99% | 54.48% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Ubs group | 304.08K | 0.15% | $19.46K |
| State street | 10.07K | 0.10% | $3.41K |
| Geode capital management | 50.88K | 0.02% | $3.07K |
| Vanguard group | 27.46K | 0.01% | $1.76K |
| Morgan stanley | 21.06K | 0.01% | $1.36K |
| Goldman sachs group | 18.03K | 0.01% | $1.16K |
| Brookstone capital management | 15.00K | 0.01% | $966.00 |
| Blackrock funding, inc. /de | 7.80K | 0.00% | $502.00 |
| Steward partners investment advisory | 1.70K | 0.00% | $109.00 |
| Two sigma investments, lp | - | - | - |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Tower research capital llc (trc) | - | - | - |
| Vanguard personalized indexing management | - | - | - |
| Two sigma securities | - | - | - |
| Steward partners investment advisory | 1.70K | - | $109.00 |
| Brookstone capital management | 15.00K | - | $966.00 |
| Two sigma investments, lp | - | - | - |
| Ameriprise financial | - | - | - |
| Mai capital management | - | - | - |
| State street | 10.07K | - | $3.41K |
| Geode capital management | 50.88K | - | $3.07K |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Ubs group | 304.08K | - | 249.25K |
| Goldman sachs group | 18.03K | - | 18.03K |
| Brookstone capital management | 15.00K | - | 15.00K |
| Steward partners investment advisory | 1.70K | - | - |
| State street | 10.07K | - | - |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Vanguard group | 27.46K | - | -108.57K |
| Xtx topco | - | - | -53.79K |
| Two sigma securities | - | - | -53.16K |
| Ameriprise financial | - | - | -38.26K |
| Morgan stanley | 21.06K | - | -30.76K |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Goldman sachs group | 18.03K | - | 18.03K | $1.16K |
| Brookstone capital management | 15.00K | - | 15.00K | $966.00 |
Sold Out
| Holder | Change |
|---|---|
| Mai capital management | -1.00 |
| Wells fargo & company/mn | -1.00 |
| Citigroup | -2.00 |
| Sbi securities | -24.00 |
| Tower research capital llc (trc) | -2.51K |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Dec 31, 2025 | 9 | - | 456,080 | 45.35% | - | 2.21% | 3 | 50.00% | 3 | - |
| Sep 30, 2025 | 9 | -25.00% | 313,770 | -27.38% | 3 | 16.70% | 2 | -66.67% | 3 | - |
| Jun 30, 2025 | 13 | - | 438,860 | 47.21% | 4 | 22.38% | 6 | 20.00% | 4 | - |
| Mar 31, 2025 | 13 | 8.33% | 298,110 | 6.71% | 4 | 8.19% | 5 | -37.50% | 4 | 300.00% |
| Dec 31, 2024 | 12 | - | 279,364 | 2.95% | 7 | 13.45% | 8 | 166.67% | 1 | -80.00% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Vanguard Total Stock Mkt Idx Inv | 88.91K | 0.39% | -1.94K |
| BlackRock Extended Equity Market K | 6.19K | 0.04% | -3.00 |
| iShares Micro-Cap ETF | 7.09K | 0.03% | - |
| Fidelity Extended Market Index | 33.90K | 0.02% | - |
| Spartan Total Market Index Pool E | 3.14K | 0.02% | - |
| Spartan Extended Market Index Pool E | 2.21K | 0.01% | 142.00 |
| Fidelity Nasdaq Composite Index | 1.91K | 0.01% | - |
| Vanguard Institutional Extnd Mkt Idx Tr | 212.00 | 0.01% | -1.00 |
| Fidelity Series Total Market Index | 8.25K | 0.01% | - |
| Blackrock Extended Mkt Fund CF | 128.00 | 0.00% | 128.00 |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Nov 14, 2025 | Walker Mark D | Chairman and CEO | Sell | $51.45K |
| Nov 13, 2025 | Walker Mark D | Chairman and CEO | Sell | $10.17K |
| Nov 14, 2025 | SMITH W KEITH | President | Sell | $21.00K |
| Nov 13, 2025 | SMITH W KEITH | President | Sell | $26.36K |
| Aug 18, 2025 | Walker Mark D | Chairman and CEO | Sell | $9.48K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2025 Q3 | - | 22 |
| 2025 Q2 | - | 9 |
| 2025 Q1 | - | 26 |
| 2024 Q4 | - | 21 |
| 2024 Q3 | - | - |
DRCT Ownership FAQ
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