Direct Digital Ownership | Who Owns Direct Digital?

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Direct Digital Ownership Summary

Direct Digital is owned by 4.44% institutional investors, 4.58% insiders, and 90.97% retail investors. Vanguard group is the largest institutional shareholder, holding 3.64% of DRCT shares. Vanguard Total Stock Mkt Idx Inv is the top mutual fund, with 0.44% of its assets in Direct Digital shares.

DRCT Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Direct Digital	4.44%	4.58%	90.97%
Sector	Communication Services Stocks	14669.13%	16.76%	-14585.89%
Industry	Advertising Stocks	31.62%	13.64%	54.74%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	137.97K	3.64%	$219.38K
Geode capital management	34.52K	0.91%	$54.90K
Ubs group	21.95K	0.58%	$34.91K
Blackrock funding, inc. /de	16.30K	0.43%	$25.92K
State street	10.07K	0.27%	$16.00K
Steward partners investment advisory	1.70K	0.04%	$2.70K
Mai capital management	72.00	0.00%	$115.00
Vanguard personalized indexing management	-	-	-
Ameriprise financial	-	-	-
Tower research capital llc (trc)	-	-	-

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Geode capital management	34.52K	-	$54.90K
Tower research capital llc (trc)	-	-	-
Vanguard personalized indexing management	-	-	-
Steward partners investment advisory	1.70K	-	$2.70K
Ameriprise financial	-	-	-
Mai capital management	72.00	-	$115.00
State street	10.07K	-	$16.00K
Ubs group	21.95K	-	$34.91K
Wells fargo & company/mn	-	-	-
Cresset asset management	-	-	-

Top Buyers

Holder	Shares	% Assets	Change
Ubs group	21.95K	-	21.89K
Mai capital management	72.00	-	72.00
Blackrock funding, inc. /de	16.30K	-	55.00
Geode capital management	34.52K	-	12.00
State street	10.07K	-	-

Top Sellers

Holder	Shares	% Assets	Change
Ameriprise financial	-	-	-38.26K
Vanguard personalized indexing management	-	-	-22.10K
Cresset asset management	-	-	-20.16K
Tower research capital llc (trc)	-	-	-2.51K
Wells fargo & company/mn	-	-	-1.00

New Positions

Holder	Shares	% Assets	Change	Value
Mai capital management	72.00	-	72.00	$115.00

Sold Out

Holder	Change
Wells fargo & company/mn	-1.00
Tower research capital llc (trc)	-2.51K
Cresset asset management	-20.16K
Vanguard personalized indexing management	-22.10K
Ameriprise financial	-38.26K

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Mar 31, 2025	13	8.33%	298,110	6.71%	4	8.19%	5	-37.50%	4	300.00%
Dec 31, 2024	12	-	279,364	2.95%	7	13.45%	8	166.67%	1	-80.00%
Sep 30, 2024	12	-7.69%	271,364	-11.75%	7	159.94%	3	-50.00%	5	25.00%
Jun 30, 2024	13	-56.67%	307,506	-41.82%	2	15.74%	6	-62.50%	4	-55.56%
Mar 31, 2024	30	20.00%	528,561	-7.96%	3	24.65%	16	-20.00%	9	800.00%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard Total Stock Mkt Idx Inv	90.85K	0.44%	-
Vanguard Institutional Extnd Mkt Idx Tr	45.66K	0.22%	-
Fidelity Extended Market Index	34.38K	0.16%	-
BlackRock Extended Equity Market K	6.19K	0.04%	-3.00
Fidelity Series Total Market Index	8.25K	0.04%	-
iShares Micro-Cap ETF	7.09K	0.03%	-
Extended Equity Market Fund K	6.00K	0.03%	-120.00
Fidelity Total Market Index	5.55K	0.03%	-
Spartan Total Market Index Pool E	3.14K	0.02%	-
NT Ext Equity Mkt Idx Fd - NL	3.20K	0.02%	-

Recent Insider Transactions

Date	Name	Role	Activity	Value
Jul 23, 2025	SMITH W KEITH	President	Sell	$6.09K
Jul 22, 2025	SMITH W KEITH	President	Sell	$7.81K
Jul 21, 2025	SMITH W KEITH	President	Sell	$8.83K
Jul 21, 2025	Walker Mark D	Chairman and CEO	Sell	$8.70K
Jul 22, 2025	Walker Mark D	Chairman and CEO	Sell	$7.89K

Insider Transactions Trends

Date	Buy	Sell
2025 Q3	-	16
2025 Q2	-	9
2025 Q1	-	26
2024 Q4	-	21
2024 Q3	-	-

DRCT Ownership FAQ

Who Owns Direct Digital?

Direct Digital shareholders are primarily institutional investors at 4.44%, followed by 4.58% insiders and 90.98% retail investors. The average institutional ownership in Direct Digital's industry, Advertising Stocks , is 31.62%, which Direct Digital falls below.

Who owns the most shares of Direct Digital?

Direct Digital’s largest shareholders are Vanguard group (137.97K shares, 3.64%), Geode capital management (34.52K shares, 0.91%), and Ubs group (21.95K shares, 0.58%). Together, they hold 5.13% of Direct Digital’s total shares outstanding.

Does Blackrock own Direct Digital?

BlackRock is not among the top 10 institutional shareholders of Direct Digital.

Who is Direct Digital’s biggest shareholder by percentage of total assets invested?

Geode capital management is Direct Digital’s biggest shareholder by percentage of total assets invested, with 0% of its assets in 34.52K Direct Digital shares, valued at 54.9K$.

Who is the top mutual fund holder of Direct Digital shares?

Vanguard Total Stock Mkt Idx Inv is the top mutual fund holder of Direct Digital shares, with 0.44% of its total shares outstanding invested in 90.85K Direct Digital shares.

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