Direct Digital Ownership | Who Owns Direct Digital?
Direct Digital Ownership Summary
Direct Digital is owned by 4.44% institutional investors, 4.58% insiders, and 90.97% retail investors. Vanguard group is the largest institutional shareholder, holding 3.64% of DRCT shares. Vanguard Total Stock Mkt Idx Inv is the top mutual fund, with 0.44% of its assets in Direct Digital shares.
DRCT Ownership Benchmark
Type | Name | % Inst | % Insiders | % Retail |
---|---|---|---|---|
Stock | Direct Digital | 4.44% | 4.58% | 90.97% |
Sector | Communication Services Stocks | 14669.13% | 16.76% | -14585.89% |
Industry | Advertising Stocks | 31.62% | 13.64% | 54.74% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
Holder | Shares | % Holding | Value |
---|---|---|---|
Vanguard group | 137.97K | 3.64% | $219.38K |
Geode capital management | 34.52K | 0.91% | $54.90K |
Ubs group | 21.95K | 0.58% | $34.91K |
Blackrock funding, inc. /de | 16.30K | 0.43% | $25.92K |
State street | 10.07K | 0.27% | $16.00K |
Steward partners investment advisory | 1.70K | 0.04% | $2.70K |
Mai capital management | 72.00 | 0.00% | $115.00 |
Vanguard personalized indexing management | - | - | - |
Ameriprise financial | - | - | - |
Tower research capital llc (trc) | - | - | - |
Top Institutional Shareholders by % of Total Assets
Holder | Shares | % Assets | Value |
---|---|---|---|
Geode capital management | 34.52K | - | $54.90K |
Tower research capital llc (trc) | - | - | - |
Vanguard personalized indexing management | - | - | - |
Steward partners investment advisory | 1.70K | - | $2.70K |
Ameriprise financial | - | - | - |
Mai capital management | 72.00 | - | $115.00 |
State street | 10.07K | - | $16.00K |
Ubs group | 21.95K | - | $34.91K |
Wells fargo & company/mn | - | - | - |
Cresset asset management | - | - | - |
Top Buyers
Holder | Shares | % Assets | Change |
---|---|---|---|
Ubs group | 21.95K | - | 21.89K |
Mai capital management | 72.00 | - | 72.00 |
Blackrock funding, inc. /de | 16.30K | - | 55.00 |
Geode capital management | 34.52K | - | 12.00 |
State street | 10.07K | - | - |
Top Sellers
Holder | Shares | % Assets | Change |
---|---|---|---|
Ameriprise financial | - | - | -38.26K |
Vanguard personalized indexing management | - | - | -22.10K |
Cresset asset management | - | - | -20.16K |
Tower research capital llc (trc) | - | - | -2.51K |
Wells fargo & company/mn | - | - | -1.00 |
New Positions
Holder | Shares | % Assets | Change | Value |
---|---|---|---|---|
Mai capital management | 72.00 | - | 72.00 | $115.00 |
Sold Out
Holder | Change |
---|---|
Wells fargo & company/mn | -1.00 |
Tower research capital llc (trc) | -2.51K |
Cresset asset management | -20.16K |
Vanguard personalized indexing management | -22.10K |
Ameriprise financial | -38.26K |
Institutional Ownership Trends
Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
---|---|---|---|---|---|---|---|---|---|---|
Mar 31, 2025 | 13 | 8.33% | 298,110 | 6.71% | 4 | 8.19% | 5 | -37.50% | 4 | 300.00% |
Dec 31, 2024 | 12 | - | 279,364 | 2.95% | 7 | 13.45% | 8 | 166.67% | 1 | -80.00% |
Sep 30, 2024 | 12 | -7.69% | 271,364 | -11.75% | 7 | 159.94% | 3 | -50.00% | 5 | 25.00% |
Jun 30, 2024 | 13 | -56.67% | 307,506 | -41.82% | 2 | 15.74% | 6 | -62.50% | 4 | -55.56% |
Mar 31, 2024 | 30 | 20.00% | 528,561 | -7.96% | 3 | 24.65% | 16 | -20.00% | 9 | 800.00% |
Top Mutual Funds Shareholders
Holder | Shares | % Holding | Change |
---|---|---|---|
Vanguard Total Stock Mkt Idx Inv | 90.85K | 0.44% | - |
Vanguard Institutional Extnd Mkt Idx Tr | 45.66K | 0.22% | - |
Fidelity Extended Market Index | 34.38K | 0.16% | - |
BlackRock Extended Equity Market K | 6.19K | 0.04% | -3.00 |
Fidelity Series Total Market Index | 8.25K | 0.04% | - |
iShares Micro-Cap ETF | 7.09K | 0.03% | - |
Extended Equity Market Fund K | 6.00K | 0.03% | -120.00 |
Fidelity Total Market Index | 5.55K | 0.03% | - |
Spartan Total Market Index Pool E | 3.14K | 0.02% | - |
NT Ext Equity Mkt Idx Fd - NL | 3.20K | 0.02% | - |
Recent Insider Transactions
Date | Name | Role | Activity | Value |
---|---|---|---|---|
Jul 23, 2025 | SMITH W KEITH | President | Sell | $6.09K |
Jul 22, 2025 | SMITH W KEITH | President | Sell | $7.81K |
Jul 21, 2025 | SMITH W KEITH | President | Sell | $8.83K |
Jul 21, 2025 | Walker Mark D | Chairman and CEO | Sell | $8.70K |
Jul 22, 2025 | Walker Mark D | Chairman and CEO | Sell | $7.89K |
Insider Transactions Trends
Date | Buy | Sell |
---|---|---|
2025 Q3 | - | 16 |
2025 Q2 | - | 9 |
2025 Q1 | - | 26 |
2024 Q4 | - | 21 |
2024 Q3 | - | - |
DRCT Ownership FAQ
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