Direct Digital Ownership | Who Owns Direct Digital?


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Direct Digital Ownership Summary


Direct Digital is owned by 4.44% institutional investors, 4.58% insiders, and 90.97% retail investors. Vanguard group is the largest institutional shareholder, holding 3.64% of DRCT shares. Vanguard Total Stock Mkt Idx Inv is the top mutual fund, with 0.44% of its assets in Direct Digital shares.

DRCT Ownership Benchmark


TypeName% Inst% Insiders% Retail
StockDirect Digital4.44%4.58%90.97%
SectorCommunication Services Stocks 14669.13%16.76%-14585.89%
IndustryAdvertising Stocks 31.62%13.64%54.74%

Institutional Shareholders


Top Institutional Shareholders by Total Shares

HolderShares% HoldingValue
Vanguard group137.97K3.64%$219.38K
Geode capital management34.52K0.91%$54.90K
Ubs group21.95K0.58%$34.91K
Blackrock funding, inc. /de16.30K0.43%$25.92K
State street10.07K0.27%$16.00K
Steward partners investment advisory1.70K0.04%$2.70K
Mai capital management72.000.00%$115.00
Vanguard personalized indexing management---
Ameriprise financial---
Tower research capital llc (trc)---

Top Institutional Shareholders by % of Total Assets

HolderShares% AssetsValue
Geode capital management34.52K-$54.90K
Tower research capital llc (trc)---
Vanguard personalized indexing management---
Steward partners investment advisory1.70K-$2.70K
Ameriprise financial---
Mai capital management72.00-$115.00
State street10.07K-$16.00K
Ubs group21.95K-$34.91K
Wells fargo & company/mn---
Cresset asset management---

Top Buyers

HolderShares% AssetsChange
Ubs group21.95K-21.89K
Mai capital management72.00-72.00
Blackrock funding, inc. /de16.30K-55.00
Geode capital management34.52K-12.00
State street10.07K--

Top Sellers

HolderShares% AssetsChange
Ameriprise financial---38.26K
Vanguard personalized indexing management---22.10K
Cresset asset management---20.16K
Tower research capital llc (trc)---2.51K
Wells fargo & company/mn---1.00

New Positions

HolderShares% AssetsChangeValue
Mai capital management72.00-72.00$115.00

Sold Out

HolderChange
Wells fargo & company/mn-1.00
Tower research capital llc (trc)-2.51K
Cresset asset management-20.16K
Vanguard personalized indexing management-22.10K
Ameriprise financial-38.26K

Institutional Ownership Trends


DateHoldingsChange %SharesChange %OwnershipChange %Increased PositionChange %Decreased PositionChange %
Mar 31, 2025138.33%298,1106.71%48.19%5-37.50%4300.00%
Dec 31, 202412-279,3642.95%713.45%8166.67%1-80.00%
Sep 30, 202412-7.69%271,364-11.75%7159.94%3-50.00%525.00%
Jun 30, 202413-56.67%307,506-41.82%215.74%6-62.50%4-55.56%
Mar 31, 20243020.00%528,561-7.96%324.65%16-20.00%9800.00%

Top Mutual Funds Shareholders


HolderShares% HoldingChange
Vanguard Total Stock Mkt Idx Inv90.85K0.44%-
Vanguard Institutional Extnd Mkt Idx Tr45.66K0.22%-
Fidelity Extended Market Index34.38K0.16%-
BlackRock Extended Equity Market K6.19K0.04%-3.00
Fidelity Series Total Market Index8.25K0.04%-
iShares Micro-Cap ETF7.09K0.03%-
Extended Equity Market Fund K6.00K0.03%-120.00
Fidelity Total Market Index5.55K0.03%-
Spartan Total Market Index Pool E3.14K0.02%-
NT Ext Equity Mkt Idx Fd - NL3.20K0.02%-

Recent Insider Transactions


DateNameRoleActivityValue
Jul 23, 2025SMITH W KEITH PresidentSell$6.09K
Jul 22, 2025SMITH W KEITH PresidentSell$7.81K
Jul 21, 2025SMITH W KEITH PresidentSell$8.83K
Jul 21, 2025Walker Mark D Chairman and CEOSell$8.70K
Jul 22, 2025Walker Mark D Chairman and CEOSell$7.89K

Insider Transactions Trends


DateBuySell
2025 Q3-16
2025 Q2-9
2025 Q1-26
2024 Q4-21
2024 Q3--

DRCT Ownership FAQ


Who Owns Direct Digital?

Direct Digital shareholders are primarily institutional investors at 4.44%, followed by 4.58% insiders and 90.98% retail investors. The average institutional ownership in Direct Digital's industry, Advertising Stocks , is 31.62%, which Direct Digital falls below.

Who owns the most shares of Direct Digital?

Direct Digital’s largest shareholders are Vanguard group (137.97K shares, 3.64%), Geode capital management (34.52K shares, 0.91%), and Ubs group (21.95K shares, 0.58%). Together, they hold 5.13% of Direct Digital’s total shares outstanding.

Does Blackrock own Direct Digital?

BlackRock is not among the top 10 institutional shareholders of Direct Digital.

Who is Direct Digital’s biggest shareholder by percentage of total assets invested?

Geode capital management is Direct Digital’s biggest shareholder by percentage of total assets invested, with 0% of its assets in 34.52K Direct Digital shares, valued at 54.9K$.

Who is the top mutual fund holder of Direct Digital shares?

Vanguard Total Stock Mkt Idx Inv is the top mutual fund holder of Direct Digital shares, with 0.44% of its total shares outstanding invested in 90.85K Direct Digital shares.

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