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Direct Digital Ownership | Who Owns Direct Digital?

OverviewForecastRevenueFinancialsChartTranscripts

Direct Digital Ownership Summary

Direct Digital is owned by 0.22% institutional investors, 1.47% insiders, and 98.31% retail investors. Vanguard group is the largest institutional shareholder, holding 0.01% of DRCT shares. Fidelity Extended Market Index is the top mutual fund, with 1.50% of its assets in Direct Digital shares.

DRCT Ownership Benchmark

TypeName% Inst% Insiders% Retail
StockDirect Digital0.22%1.47%98.31%
SectorCommunication Services Stocks 28.85%18.19%52.95%
IndustryAdvertising Stocks 27.72%17.00%55.28%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

HolderShares% HoldingValue
Vanguard group27.46K0.01%$1.76K
Tower research capital llc (trc)---
Brookstone capital management---
Two sigma securities---
Susquehanna group, llp---
Steward partners investment advisory---
Vanguard personalized indexing management---
Two sigma investments, lp---
Ameriprise financial---
Point72 asset management---

Top Institutional Shareholders by % of Total Assets

HolderShares% AssetsValue
Point72 asset management---
Tower research capital llc (trc)---
Vanguard personalized indexing management---
Two sigma securities---
Susquehanna group, llp---
Steward partners investment advisory---
Brookstone capital management---
Two sigma investments, lp---
Ameriprise financial---
Geode capital management---

Top Buyers

HolderShares% AssetsChange
Wells fargo & company/mn---1.00
Mai capital management---1.00
Citigroup---2.00
Sbi securities---24.00
Steward partners investment advisory---1.70K

Top Sellers

HolderShares% AssetsChange
Ubs group---304.08K
Susquehanna group, llp---286.85K
Vanguard group27.46K--108.57K
Flow traders u.s.---66.87K
Xtx topco---53.79K

Sold Out

HolderChange
Wells fargo & company/mn-1.00
Mai capital management-1.00
Citigroup-2.00
Sbi securities-24.00
Steward partners investment advisory-1.70K

Institutional Ownership Trends

DateHoldingsChange %SharesChange %OwnershipChange %Increased PositionChange %Decreased PositionChange %
Dec 31, 20259-456,08045.35%-2.21%350.00%3-
Sep 30, 20259-25.00%313,770-27.38%316.70%2-66.67%3-
Jun 30, 202513-438,86047.21%422.38%620.00%4-
Mar 31, 2025138.33%298,1106.71%48.19%5-37.50%4300.00%
Dec 31, 202412-279,3642.95%713.45%8166.67%1-80.00%

Top Mutual Funds Shareholders

HolderShares% HoldingChange
Fidelity Extended Market Index44.73K1.50%36.25K
Vanguard Total Stock Mkt Idx Inv88.91K0.39%-1.94K
BlackRock Extended Equity Market K6.19K0.04%-3.00
iShares Micro-Cap ETF7.09K0.03%-
Spartan Total Market Index Pool E3.14K0.02%-
Spartan Extended Market Index Pool E2.21K0.01%142.00
Fidelity Nasdaq Composite Index1.91K0.01%-
Vanguard Institutional Extnd Mkt Idx Tr212.000.01%-
Extended Equity Market Fund E7.10K0.01%-
Extended Equity Market Fund B7.10K0.01%-

Recent Insider Transactions

DateNameRoleActivityValue
Nov 14, 2025Walker Mark D Chairman and CEOSell$51.45K
Nov 13, 2025Walker Mark D Chairman and CEOSell$10.17K
Nov 14, 2025SMITH W KEITH PresidentSell$21.00K
Nov 13, 2025SMITH W KEITH PresidentSell$26.36K
Aug 18, 2025Walker Mark D Chairman and CEOSell$9.48K

Insider Transactions Trends

DateBuySell
2025 Q3-22
2025 Q2-9
2025 Q1-26
2024 Q4-21
2024 Q3--

DRCT Ownership FAQ

Who Owns Direct Digital?

Direct Digital shareholders are primarily institutional investors at 0.22%, followed by 1.47% insiders and 98.31% retail investors. The average institutional ownership in Direct Digital's industry, Advertising Stocks , is 27.72%, which Direct Digital falls below.

Who owns the most shares of Direct Digital?

Direct Digital’s largest shareholders are Vanguard group (27.46K shares, 0.01%), Tower research capital llc (trc) (0 shares, 0%), and Brookstone capital management (0 shares, 0%). Together, they hold 0.01% of Direct Digital’s total shares outstanding.

Does Blackrock own Direct Digital?

BlackRock is not among the top 10 institutional shareholders of Direct Digital.

Who is Direct Digital’s biggest shareholder by percentage of total assets invested?

Point72 asset management is Direct Digital’s biggest shareholder by percentage of total assets invested, with 0% of its assets in 0 Direct Digital shares, valued at 0$.

Who is the top mutual fund holder of Direct Digital shares?

Fidelity Extended Market Index is the top mutual fund holder of Direct Digital shares, with 1.50% of its total shares outstanding invested in 44.72K Direct Digital shares.

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