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Direct Digital Ownership | Who Owns Direct Digital?

OverviewForecastRevenueFinancialsChartTranscripts

Direct Digital Ownership Summary

Direct Digital is owned by 4.42% institutional investors, 4.31% insiders, and 91.28% retail investors. Vanguard group is the largest institutional shareholder, holding 3.64% of DRCT shares. Vanguard Total Stock Mkt Idx Inv is the top mutual fund, with 0.39% of its assets in Direct Digital shares.

DRCT Ownership Benchmark

TypeName% Inst% Insiders% Retail
StockDirect Digital4.42%4.31%91.28%
SectorCommunication Services Stocks 46.33%16.23%37.44%
IndustryAdvertising Stocks 46.36%15.23%38.41%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

HolderShares% HoldingValue
Vanguard group137.97K3.64%$219.38K
Geode capital management34.52K0.91%$54.90K
Ubs group21.95K0.58%$34.91K
Xtx topco53.79K0.54%$30.39K
Two sigma securities53.16K0.54%$30.04K
State street10.07K0.27%$16.00K
Blackrock funding, inc. /de7.80K0.08%$4.41K
Steward partners investment advisory1.70K0.04%$2.70K
Virtu financial---
Mai capital management---

Top Institutional Shareholders by % of Total Assets

HolderShares% AssetsValue
Two sigma securities53.16K0.00%$30.04K
Xtx topco53.79K0.00%$30.39K
Vanguard personalized indexing management---
Steward partners investment advisory1.70K-$2.70K
Ameriprise financial---
Mai capital management---
State street10.07K-$16.00K
Virtu financial---
Ubs group21.95K-$34.91K
Wells fargo & company/mn---

Top Buyers

HolderShares% AssetsChange
Two sigma securities53.16K0.00%53.16K
Xtx topco53.79K0.00%38.53K
Ubs group21.95K-21.89K
Geode capital management34.52K-12.00
State street10.07K--

Top Sellers

HolderShares% AssetsChange
Ameriprise financial---38.26K
Virtu financial---30.20K
Vanguard personalized indexing management---22.10K
Cresset asset management---20.16K
Blackrock funding, inc. /de7.80K--8.34K

New Positions

HolderShares% AssetsChangeValue
Two sigma securities53.16K0.00%53.16K$30.04K

Sold Out

HolderChange
Mai capital management-1.00
Wells fargo & company/mn-1.00
Tower research capital llc (trc)-2.51K
Cresset asset management-20.16K
Vanguard personalized indexing management-22.10K

Institutional Ownership Trends

DateHoldingsChange %SharesChange %OwnershipChange %Increased PositionChange %Decreased PositionChange %
Jun 30, 202513-438,86047.21%422.38%620.00%4-
Mar 31, 2025138.33%298,1106.71%48.19%5-37.50%4300.00%
Dec 31, 202412-279,3642.95%713.45%8166.67%1-80.00%
Sep 30, 202412-7.69%271,364-11.75%7159.94%3-50.00%525.00%
Jun 30, 202413-56.67%307,506-41.82%215.74%6-62.50%4-55.56%

Top Mutual Funds Shareholders

HolderShares% HoldingChange
Vanguard Total Stock Mkt Idx Inv88.91K0.39%-1.94K
Fidelity Extended Market Index34.14K0.15%-240.00
Vanguard Institutional Extnd Mkt Idx Tr31.37K0.14%-14.29K
BlackRock Extended Equity Market K6.19K0.04%-3.00
Fidelity Series Total Market Index8.25K0.04%-
iShares Micro-Cap ETF7.09K0.03%-
Extended Equity Market Fund K6.00K0.03%-120.00
Fidelity Total Market Index5.55K0.02%-
Spartan Total Market Index Pool E3.14K0.02%-
NT Ext Equity Mkt Idx Fd - NL3.20K0.02%-

Recent Insider Transactions

DateNameRoleActivityValue
Aug 19, 2025Walker Mark D Chairman and CEOSell$8.97K
Aug 18, 2025Walker Mark D Chairman and CEOSell$9.48K
Aug 15, 2025Walker Mark D Chairman and CEOSell$9.17K
Jul 25, 2025SMITH W KEITH PresidentSell$4.72K
Jul 24, 2025SMITH W KEITH PresidentSell$8.37K

Insider Transactions Trends

DateBuySell
2025 Q3-22
2025 Q2-9
2025 Q1-26
2024 Q4-21
2024 Q3--

DRCT Ownership FAQ

Who Owns Direct Digital?

Direct Digital shareholders are primarily institutional investors at 4.42%, followed by 4.31% insiders and 91.27% retail investors. The average institutional ownership in Direct Digital's industry, Advertising Stocks , is 46.36%, which Direct Digital falls below.

Who owns the most shares of Direct Digital?

Direct Digital’s largest shareholders are Vanguard group (137.97K shares, 3.64%), Geode capital management (34.52K shares, 0.91%), and Ubs group (21.95K shares, 0.58%). Together, they hold 5.13% of Direct Digital’s total shares outstanding.

Does Blackrock own Direct Digital?

BlackRock is not among the top 10 institutional shareholders of Direct Digital.

Who is Direct Digital’s biggest shareholder by percentage of total assets invested?

Two sigma securities is Direct Digital’s biggest shareholder by percentage of total assets invested, with 0.00% of its assets in 53.16K Direct Digital shares, valued at 30.04K$.

Who is the top mutual fund holder of Direct Digital shares?

Vanguard Total Stock Mkt Idx Inv is the top mutual fund holder of Direct Digital shares, with 0.39% of its total shares outstanding invested in 88.9K Direct Digital shares.

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