Direct Digital Ownership | Who Owns Direct Digital?
Direct Digital Ownership Summary
Direct Digital is owned by 3.16% institutional investors, 1.78% insiders, and 95.06% retail investors. Vanguard group is the largest institutional shareholder, holding 1.37% of DRCT shares. Vanguard Total Stock Mkt Idx Inv is the top mutual fund, with 0.39% of its assets in Direct Digital shares.
DRCT Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Direct Digital | 3.16% | 1.78% | 95.06% |
| Sector | Communication Services Stocks | 31.39% | 16.65% | 51.96% |
| Industry | Advertising Stocks | 39.66% | 14.60% | 45.74% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Vanguard group | 136.03K | 1.37% | $45.98K |
| Ubs group | 54.83K | 0.55% | $18.53K |
| Morgan stanley | 51.82K | 0.52% | $17.54K |
| Geode capital management | 51.36K | 0.52% | $17.39K |
| State street | 10.07K | 0.10% | $3.41K |
| Blackrock funding, inc. /de | 7.80K | 0.08% | $2.64K |
| Steward partners investment advisory | 1.70K | 0.02% | $575.00 |
| Sbi securities | 24.00 | 0.00% | $8.00 |
| Mai capital management | - | - | - |
| Virtu financial | - | - | - |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Geode capital management | 51.36K | - | $17.39K |
| Tower research capital llc (trc) | - | - | - |
| Vanguard personalized indexing management | - | - | - |
| Two sigma securities | - | - | - |
| Steward partners investment advisory | 1.70K | - | $575.00 |
| Two sigma investments, lp | - | - | - |
| Ameriprise financial | - | - | - |
| Mai capital management | - | - | - |
| State street | 10.07K | - | $3.41K |
| Virtu financial | - | - | - |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Morgan stanley | 51.82K | - | 45.00K |
| State street | 10.07K | - | - |
| Geode capital management | 51.36K | - | - |
| Steward partners investment advisory | 1.70K | - | - |
| Blackrock funding, inc. /de | 7.80K | - | - |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Xtx topco | - | - | -53.79K |
| Two sigma securities | - | - | -53.16K |
| Ubs group | 54.83K | - | -44.57K |
| Ameriprise financial | - | - | -38.26K |
| Virtu financial | - | - | -30.20K |
Sold Out
| Holder | Change |
|---|---|
| Mai capital management | -1.00 |
| Wells fargo & company/mn | -1.00 |
| Citigroup | -2.00 |
| Tower research capital llc (trc) | -2.51K |
| Two sigma investments, lp | -16.05K |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Sep 30, 2025 | 9 | -25.00% | 313,770 | -27.38% | 3 | 16.70% | 2 | -66.67% | 3 | - |
| Jun 30, 2025 | 13 | - | 438,860 | 47.21% | 4 | 22.38% | 6 | 20.00% | 4 | - |
| Mar 31, 2025 | 13 | 8.33% | 298,110 | 6.71% | 4 | 8.19% | 5 | -37.50% | 4 | 300.00% |
| Dec 31, 2024 | 12 | - | 279,364 | 2.95% | 7 | 13.45% | 8 | 166.67% | 1 | -80.00% |
| Sep 30, 2024 | 12 | -7.69% | 271,364 | -11.75% | 7 | 159.94% | 3 | -50.00% | 5 | 25.00% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Vanguard Total Stock Mkt Idx Inv | 88.91K | 0.39% | -1.94K |
| Fidelity Extended Market Index | 34.14K | 0.15% | -240.00 |
| Vanguard Institutional Extnd Mkt Idx Tr | 31.37K | 0.14% | -14.29K |
| BlackRock Extended Equity Market K | 6.19K | 0.04% | -3.00 |
| Fidelity Series Total Market Index | 8.25K | 0.04% | - |
| iShares Micro-Cap ETF | 7.09K | 0.03% | - |
| Extended Equity Market Fund K | 6.00K | 0.03% | -120.00 |
| Fidelity Total Market Index | 5.55K | 0.02% | - |
| Spartan Total Market Index Pool E | 3.14K | 0.02% | - |
| NT Ext Equity Mkt Idx Fd - NL | 3.20K | 0.02% | - |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Nov 14, 2025 | Walker Mark D | Chairman and CEO | Sell | $51.45K |
| Nov 13, 2025 | Walker Mark D | Chairman and CEO | Sell | $10.17K |
| Nov 14, 2025 | SMITH W KEITH | President | Sell | $21.00K |
| Nov 13, 2025 | SMITH W KEITH | President | Sell | $26.36K |
| Aug 18, 2025 | Walker Mark D | Chairman and CEO | Sell | $9.48K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2025 Q3 | - | 22 |
| 2025 Q2 | - | 9 |
| 2025 Q1 | - | 26 |
| 2024 Q4 | - | 21 |
| 2024 Q3 | - | - |
DRCT Ownership FAQ
Try Tickergate Pro Free
Customize Everything. 100% Flexibility. Fast and Easy to Use (No code or Excel Needed)
Customize your own personal stocks lists, views and charts
Choose from hundreds of fields, up to 15 years of history
Conduct deep comparison analysis
Discover trending investment themes
Find your next best investment
Research stocks using tools