eBay Ownership | Who Owns eBay?

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eBay Ownership Summary

eBay is owned by 24.54% institutional investors, 0.25% insiders, and 75.21% retail investors. Vanguard group is the largest institutional shareholder, holding 12.63% of EBAY shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 3.33% of its assets in eBay shares.

EBAY Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	eBay	24.54%	0.25%	75.21%
Sector	Consumer Cyclical Stocks	32.92%	14.23%	52.85%
Industry	Specialty Retail Stocks	23.75%	12.78%	63.48%
Idea	NFT Stocks Stocks List	40.37%	5.27%	54.36%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	57.61M	12.63%	$5.02B
Blackrock funding, inc. /de	42.86M	9.40%	$3.73B
Blackrock	38.51M	7.46%	$2.07B
State street	23.09M	5.01%	$2.10B
Geode capital management	12.44M	2.73%	$1.08B
Ameriprise financial	11.98M	2.60%	$1.09T
Comprehensive financial management	10.03M	2.18%	$912.59M
Invesco	8.33M	1.81%	$757.44M
First trust advisors lp	8.31M	1.80%	$755.77M
Morgan stanley	7.72M	1.69%	$672.68M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Comprehensive financial management	10.03M	25.24%	$912.59M
Lindsell train	2.08M	4.59%	$181.09M
Independent franchise partners llp	7.36M	4.41%	$669.72M
Lyrical asset management lp	3.68M	4.19%	$320.52M
Smead capital management	2.03M	3.67%	$177.06M
Triodos investment management bv	544.20K	3.43%	$47.40M
Lakewood asset management	62.72K	3.21%	$5.46M
Mirova us	3.55M	3.10%	$309.09M
Marble harbor investment counsel	313.14K	2.92%	$27.27M
Taylor hoffman capital management	106.50K	2.82%	$9.28M

Top Buyers

Holder	Shares	% Assets	Change
Price t rowe associates inc /md/	3.72M	0.04%	1.85M
First trust advisors lp	8.31M	0.56%	1.81M
Qube research	4.18M	0.39%	1.43M
Allianz asset management gmbh	3.63M	0.32%	1.17M
Norges bank	1.13M	0.01%	1.13M

Top Sellers

Holder	Shares	% Assets	Change
Ameriprise financial	11.98M	0.25%	-4.57M
Blackrock	38.51M	0.05%	-3.36M
Beutel, goodman	3.68M	2.02%	-2.29M
Jacobs levy equity management	871.91K	0.19%	-1.79M
Ubs group	3.53M	0.05%	-1.75M

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	1.13M	0.01%	1.13M	$98.73M
Axa investment managers	611.00K	0.15%	611.00K	$55.57M
Alyeska investment group	590.78K	0.16%	590.78K	$53.73M
Shellback capital, lp	140.00K	0.81%	140.00K	$12.73M
Fjarde ap-fonden (the fourth swedish national pensionfund)	137.02K	0.08%	137.02K	$7.36M

Sold Out

Holder	Change
Financial life planners	-1.00
Frg family wealth advisors	-1.00
Colonial trust advisors	-4.00
Goalvest advisory	-7.00
Horizon financial services	-9.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Dec 31, 2025	558	-56.88%	111,912,661	-73.35%	24	0.30%	235	-57.89%	211	-56.13%
Sep 30, 2025	686	-43.82%	136,640,019	-67.98%	29	0.35%	298	-45.42%	255	-40.70%
Jun 30, 2025	1,199	3.45%	427,716,910	-3.46%	92	1.03%	538	0.37%	419	12.63%
Mar 31, 2025	1,146	3.24%	440,612,725	-0.19%	94	1.15%	528	5.18%	370	-3.14%
Dec 31, 2024	1,069	-0.65%	438,405,058	1.38%	90	1.14%	478	-3.43%	369	1.37%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard US Total Market Shares ETF	15.53M	3.33%	-507.39K
Vanguard Total Stock Mkt Idx Inv	14.49M	3.17%	-336.07K
Vanguard Institutional 500 Index Trust	13.63M	2.96%	99.60K
Vanguard 500 Index Investor	11.41M	2.50%	-1.67M
Vanguard Mid Cap Index Institutional	10.28M	2.25%	110.96K
SPDR® S&P 500 ETF	5.96M	1.28%	-87.88K
Fidelity 500 Index	5.84M	1.28%	2.50K
SPDR® S&P 500® ETF Trust	5.80M	1.25%	-30.35K
SPDR® S&P 500® ETF	5.58M	1.22%	68.56K
iShares Core S&P 500 ETF	5.55M	1.21%	-

Recent Insider Transactions

Date	Name	Role	Activity	Value
Jan 30, 2026	Sweetnam Jordan Douglas Bradley	SVP, Chief Commercial Officer	Sell	$37.24K
Jan 30, 2026	Sweetnam Jordan Douglas Bradley	SVP, Chief Commercial Officer	Sell	$1.58M
Jan 30, 2026	Sweetnam Jordan Douglas Bradley	SVP, Chief Commercial Officer	Sell	$1.46M
Jan 02, 2026	IANNONE JAMIE	President and CEO	Sell	$452.38K
Jan 02, 2026	IANNONE JAMIE	President and CEO	Sell	$325.08K

Insider Transactions Trends

Date	Buy	Sell
2026 Q1	-	5
2025 Q4	-	24
2025 Q3	-	26
2025 Q2	-	22
2025 Q1	-	19

EBAY Ownership FAQ

Who Owns eBay?

eBay shareholders are primarily institutional investors at 24.54%, followed by 0.25% insiders and 75.21% retail investors. The average institutional ownership in eBay's industry, Specialty Retail Stocks , is 23.75%, which eBay exceeds.

Who owns the most shares of eBay?

eBay’s largest shareholders are Vanguard group (57.61M shares, 12.63%), Blackrock funding, inc. /de (42.86M shares, 9.40%), and Blackrock (38.51M shares, 7.46%). Together, they hold 29.50% of eBay’s total shares outstanding.

Does Blackrock own eBay?

Yes, BlackRock owns 7.46% of eBay, totaling 38.51M shares as of Jun 2024. This represents 0.05% of BlackRock's total assets, with a market value of 2.07B$. In the last quarter, BlackRock decreased its holdings by -3.36M shares, a -8.02% change.

Who is eBay’s biggest shareholder by percentage of total assets invested?

Comprehensive financial management is eBay’s biggest shareholder by percentage of total assets invested, with 25.24% of its assets in 10.03M eBay shares, valued at 912.59M$.

Who is the top mutual fund holder of eBay shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of eBay shares, with 3.33% of its total shares outstanding invested in 15.53M eBay shares.

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