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eBay (EBAY) Stock Forecast, Price Target & Predictions

OverviewRevenueOwnershipFinancialsChartTranscripts

EBAY Stock Forecast

eBay (EBAY) stock forecast, based on 67 Wall Street analysts, predicts a 12-month average price target of $98.00, with a high of $115.00 and a low of $65.00. This represents a 4.69% increase from the last price of $93.61.

$40 $55 $70 $85 $100 $115 High: $115 Avg: $98 Low: $65 Last Closed Price: $93.61

EBAY Stock Rating

eBay stock's rating consensus is Hold, based on 67 Wall Street analysts. The breakdown includes 1 Strong Buy (1.49%), 30 Buy (44.78%), 34 Hold (50.75%), 2 Sell (2.99%), and 0 Strong Sell (0.00%).

Hold
Total 67 2 34 30 1 Strong Sell Sell Hold Buy Strong Buy

EBAY Price Target Upside V Benchmarks

TypeNameUpside
StockeBay4.69%
SectorConsumer Cyclical Stocks 12.30%
IndustrySpecialty Retail Stocks 21.02%
IdeaNFT Stocks Stocks List27.21%

Price Target Trends

1M3M12M
# Anlaysts11124
Avg Price Target$112.00$100.36$92.58
Last Closing Price$93.61$93.61$93.61
Upside/Downside19.65%7.21%-1.10%
Ratings Trends
DateStrong BuyBuyHoldSellStrong SellTotal
Jan, 2655212134
Dec, 2555212134
Nov, 2555202133
Oct, 2545212133
Sep, 2545202132
Analyst Price Target Forecasts
DateAnalystCompanyPrice TargetPrice when PublishedPrice Target/Price when PublishedPrice Target/Last Closing Price
Jan 13, 2026UBS$112.00$94.1918.91%19.65%
Nov 03, 2025Truist Financial$92.00$82.5311.47%-1.72%
Oct 31, 2025Bernstein$90.00$82.409.22%-3.86%
Oct 30, 2025BMO Capital$107.00$86.3023.99%14.30%
Oct 30, 2025Deepak MathivananCantor Fitzgerald$90.00$84.975.92%-3.86%
Oct 30, 2025Stephen JuUBS$95.00$86.3010.08%1.48%
Oct 30, 2025Needham$115.00$99.5415.53%22.85%
Oct 30, 2025Thomas ChampionPiper Sandler$102.00$99.542.47%8.96%
Oct 30, 2025Barclays$105.00$99.545.49%12.17%
Oct 30, 2025Brian FitzgeraldWells Fargo$96.00$99.54-3.56%2.55%
Analyst Rating Forecasts
DateCompanyPrevious RatingNew RatingRating Change
Jan 13, 2026Morgan StanleyOverweightOverweighthold
Nov 24, 2025Exane BNP ParibasNeutralinitialise
Oct 30, 2025BMO CapitalOutperformOutperformhold
Oct 30, 2025Cantor FitzgeraldNeutralNeutralhold
Oct 30, 2025NeedhamBuyBuyhold
Oct 30, 2025Piper SandlerOverweightOverweighthold
Oct 30, 2025BarclaysOverweightOverweighthold
Oct 30, 2025Wells FargoReduceReducehold
Oct 30, 2025CitigroupMarket OutperformMarket Outperformhold
Oct 29, 2025BenchmarkBuyBuyhold

Financial Forecast

EPS Forecast

$-3 $-1 $1 $3 $5 $7 $8 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27Dec 28
Reported$0.39$-2.28$5.22$3.98----
Avg Forecast$3.97$4.11$4.20$4.83$5.23$5.69$6.04$6.50
High Forecast$4.06$4.20$4.23$4.84$5.40$6.47$7.24$6.60
Low Forecast$3.91$4.01$4.16$4.81$5.06$4.95$5.01$6.31
Surprise %-90.18%-155.47%24.29%-17.60%----

Revenue Forecast

$10B $10B $11B $11B $12B $12B Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27Dec 28
Reported$10.42B$9.79B$10.11B$10.28B----
Avg Forecast$10.41B$9.75B$10.06B$10.28B$10.59B$10.95B$11.33B$11.65B
High Forecast$10.59B$9.91B$10.07B$10.31B$10.71B$10.97B$11.37B$11.79B
Low Forecast$10.30B$9.57B$10.04B$10.26B$10.35B$10.94B$11.28B$11.39B
Surprise %0.06%0.43%0.52%0.02%----

Net Income Forecast

$-5B $0 $5B $10B $15B $20B Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27Dec 28
Reported$13.61B$-1.27B$2.77B$1.98B----
Avg Forecast$13.60B$535.47M$2.77B$2.57B$2.79B$3.04B$3.26B$3.47B
High Forecast$16.32B$1.36B$7.03B$2.58B$2.88B$3.45B$3.86B$3.52B
Low Forecast$10.88B$-286.14M$-1.48B$2.56B$2.70B$2.64B$2.67B$3.36B
Surprise %0.04%-336.99%-0.29%-23.20%----

EBAY Forecast FAQ

Is eBay stock a buy?

eBay stock has a consensus rating of Hold, based on 67 Wall Street analysts. The rating breakdown includes 1 Strong Buy, 30 Buy, 34 Hold, 2 Sell, and 0 Strong Sell, reflecting a consensus that eBay is a neutral investment for most analysts.

What is eBay's price target?

eBay's price target, set by 67 Wall Street analysts, averages $98 over the next 12 months. The price target range spans from $65 at the low end to $115 at the high end, suggesting a potential 4.69% change from the previous closing price of $93.61.

How does eBay stock forecast compare to its benchmarks?

eBay's stock forecast shows a 4.69% upside, underperforming the average forecast for the consumer cyclical stocks sector (12.30%) and underperforming the specialty retail stocks industry (21.02%), trailing the NFT Stocks Stocks List (27.21%) investment idea.

What is the breakdown of analyst ratings for eBay over the past three months?

  • January 2026: 14.71% Strong Buy, 14.71% Buy, 61.76% Hold, 5.88% Sell, 2.94% Strong Sell.
  • December 2025: 14.71% Strong Buy, 14.71% Buy, 61.76% Hold, 5.88% Sell, 2.94% Strong Sell.
  • November 2025: 15.15% Strong Buy, 15.15% Buy, 60.61% Hold, 6.06% Sell, 3.03% Strong Sell.

What is eBay’s EPS forecast?

eBay's average annual EPS forecast for its fiscal year ending in December 2025 is $5.23, marking a 31.41% increase from the reported $3.98 in 2024. Estimates for the following years are $5.69 in 2026, $6.04 in 2027, and $6.5 in 2028.

What is eBay’s revenue forecast?

eBay's average annual revenue forecast for its fiscal year ending in December 2025 is $10.59B, reflecting a 2.99% increase from the reported $10.28B in 2024. The forecast for 2026 is $10.95B, followed by $11.33B for 2027, and $11.65B for 2028.

What is eBay’s net income forecast?

eBay's net income forecast for the fiscal year ending in December 2025 stands at $2.79B, representing an 41.13% increase from the reported $1.98B in 2024. Projections indicate $3.04B in 2026, $3.26B in 2027, and $3.47B in 2028.