Fluent Ownership | Who Owns Fluent?

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Fluent Ownership Summary

Fluent is owned by 18.07% institutional investors, 49.68% insiders, and 32.25% retail investors. Global value investment is the largest institutional shareholder, holding 12.62% of FLNT shares. GVIC Total Return Value Strategy is the top mutual fund, with 9.13% of its assets in Fluent shares.

FLNT Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Fluent	18.07%	49.68%	32.25%
Sector	Communication Services Stocks	43.11%	18.11%	38.78%
Industry	Advertising Stocks	36.21%	17.76%	46.04%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Global value investment	3.04M	12.62%	$6.74M
Jb capital partners lp	1.46M	6.89%	$2.92M
Bleichroeder lp	1.43M	4.57%	$4.51M
Tieton capital management	1.17M	3.75%	$3.71M
Sei investments	508.11K	1.62%	$1.61M
Vanguard group	381.01K	1.56%	$914.43K
Mink brook asset management	338.98K	1.08%	$1.07M
Geode capital management	180.98K	0.58%	$572.18K
Blackrock funding, inc. /de	162.46K	0.52%	$513.38K
Vanguard fiduciary trust	94.39K	0.30%	$298.28K

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Global value investment	3.04M	10.97%	$6.74M
Tieton capital management	1.17M	1.24%	$3.71M
Bleichroeder lp	1.43M	0.78%	$4.51M
Mink brook asset management	338.98K	0.60%	$1.07M
Jb capital partners lp	1.46M	0.54%	$2.92M
4wealth advisors	22.24K	0.06%	$69.38K
Salvus wealth management	19.45K	0.04%	$61.46K
Cachetech	30.21K	0.02%	$95.46K
Bridgeway capital management	53.21K	0.00%	$168.16K
Sei investments	508.11K	0.00%	$1.61M

Top Buyers

Holder	Shares	% Assets	Change
Sei investments	508.11K	0.00%	274.53K
Vanguard fiduciary trust	94.39K	0.00%	94.39K
Tieton capital management	1.17M	1.24%	89.81K
Vanguard group	381.01K	-	86.10K
Mink brook asset management	338.98K	0.60%	53.27K

Top Sellers

Holder	Shares	% Assets	Change
Blackrock	-	-	-695.73K
Bleakley financial group	-	-	-181.79K
Simplicity wealth	-	-	-181.79K
Bank of america corp /de/	-	-	-128.66K
Renaissance	-	-	-52.00K

New Positions

Holder	Shares	% Assets	Change	Value
Vanguard fiduciary trust	94.39K	0.00%	94.39K	$298.28K
Vanguard global advisers	2.18K	-	2.18K	$6.90K

Sold Out

Holder	Change
Barclays	-5.00
Bnp paribas arbitrage, snc	-8.00
Citigroup	-13.00
Jpmorgan chase	-14.00
Farther finance advisors	-19.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Jun 30, 2026	28	-	5,700,488	23.25%	18	8.29%	13	-13.33%	7	75.00%
Mar 31, 2026	15	-40.00%	2,076,894	-52.22%	6	2.11%	9	50.00%	1	-80.00%
Dec 31, 2025	18	-35.71%	3,885,811	-42.13%	15	2.04%	4	-63.64%	3	-62.50%
Sep 30, 2025	27	3.85%	6,685,087	4.25%	27	3.04%	11	37.50%	8	60.00%
Jun 30, 2025	15	-46.43%	5,792,023	-9.31%	27	3.01%	5	-54.55%	3	-40.00%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
GVIC Total Return Value Strategy	2.72M	9.13%	2.46M
Tieton Small Cap Value	1.18M	3.94%	3.06K
GVIC Concentrated Equity Value Strategy	352.02K	1.18%	20.63K
Vanguard Total Stock Mkt Idx Inv	328.50K	1.10%	-
Vanguard Morn Total Stk Mkt Idx Investor	328.50K	1.10%	-
Vanguard MStar Total Stk Mkt Idx Invest	328.50K	1.04%	-
Vanguard US Total Market Shares ETF	185.05K	0.90%	-
Pleiades Small Cap Equity A	254.06K	0.85%	-
Vanguard Institutional Extnd Mkt Idx Tr	182.08K	0.58%	-
Fidelity Extended Market Index	83.98K	0.28%	-9.68K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Jun 12, 2026	GEYGAN JAMES		Buy	$165.61K
Jun 12, 2026	GEYGAN JAMES		Buy	$3.30K
Jun 12, 2026	GLOBAL VALUE INVESTMENT CORP.	-	Buy	$168.90K
Jun 10, 2025	Patrick Donald Huntley	Chief Executive Officer	Sell	$2.45K
Sep 09, 2025	Perfit Ryan MacNab	Chief Financial Officer	Sell	$7.51K

Insider Transactions Trends

Date	Buy	Sell
2026 Q2	5	3
2026 Q1	5	-
2025 Q4	-	-
2025 Q3	-	1
2025 Q2	-	1

FLNT Ownership FAQ

Who Owns Fluent?

Fluent shareholders are primarily institutional investors at 18.07%, followed by 49.68% insiders and 32.25% retail investors. The average institutional ownership in Fluent's industry, Advertising Stocks , is 36.21%, which Fluent falls below.

Who owns the most shares of Fluent?

Fluent’s largest shareholders are Global value investment (3.04M shares, 12.62%), Jb capital partners lp (1.46M shares, 6.89%), and Bleichroeder lp (1.43M shares, 4.57%). Together, they hold 24.07% of Fluent’s total shares outstanding.

Does Blackrock own Fluent?

BlackRock is not among the top 10 institutional shareholders of Fluent.

Who is Fluent’s biggest shareholder by percentage of total assets invested?

Global value investment is Fluent’s biggest shareholder by percentage of total assets invested, with 10.97% of its assets in 3.04M Fluent shares, valued at 6.74M$.

Who is the top mutual fund holder of Fluent shares?

GVIC Total Return Value Strategy is the top mutual fund holder of Fluent shares, with 9.13% of its total shares outstanding invested in 2.72M Fluent shares.

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