Harte Hanks Ownership | Who Owns Harte Hanks?

Harte Hanks Ownership Summary

Harte Hanks is owned by 15.67% institutional investors, 47.09% insiders, and 37.24% retail investors. Blair william & co/il is the largest institutional shareholder, holding 8.94% of HHS shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 2.63% of its assets in Harte Hanks shares.

HHS Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Harte Hanks	15.67%	47.09%	37.24%
Sector	Communication Services Stocks	28.85%	18.19%	52.95%
Industry	Advertising Stocks	27.72%	17.00%	55.28%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Blair william & co/il	660.85K	8.94%	$1.50M
Westerly capital management	627.00K	8.48%	$1.42M
Vanguard group	291.57K	3.95%	$877.63K
Krilogy financial	118.17K	1.60%	$339.16K
Raffles associates lp	87.76K	1.19%	$199.21K
Geode capital management	57.88K	0.78%	$131.41K
Dimensional fund advisors lp	42.62K	0.58%	$96.75K
Bridgeway capital management	32.60K	0.44%	$74.00K
Acadian asset management	32.55K	0.44%	$73.00K
Vanguard fiduciary trust	30.62K	0.41%	$69.50K

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Westerly capital management	627.00K	0.39%	$1.42M
Raffles associates lp	87.76K	0.17%	$199.21K
Krilogy financial	118.17K	0.01%	$339.16K
Blair william & co/il	660.85K	0.00%	$1.50M
Bridgeway capital management	32.60K	0.00%	$74.00K
Acadian asset management	32.55K	0.00%	$73.00K
Lsv asset management	12.70K	0.00%	$29.00K
Renaissance	22.20K	0.00%	$50.39K
Tower research capital llc (trc)	2.00K	0.00%	$4.53K
Barclays	-	-	-

Top Buyers

Holder	Shares	% Assets	Change
Vanguard fiduciary trust	30.62K	-	30.62K
Krilogy financial	118.17K	0.01%	26.18K
Susquehanna group, llp	17.62K	-	3.09K
Vanguard global advisers	1.92K	-	1.92K
Blackrock funding, inc. /de	28.86K	-	923.00

Top Sellers

Holder	Shares	% Assets	Change
Ubs asset management americas	-	-	-117.50K
Bank of montreal /can/	-	-	-28.00K
O'shaughnessy asset management	-	-	-12.79K
Drw securities	-	-	-12.57K
Man group	-	-	-11.05K

New Positions

Holder	Shares	% Assets	Change	Value
Vanguard fiduciary trust	30.62K	-	30.62K	$69.50K
Vanguard global advisers	1.92K	-	1.92K	$4.35K

Sold Out

Holder	Change
Jpmorgan chase	-11.00
Farther finance advisors	-15.00
Pnc financial services group	-19.00
Cullen/frost bankers	-70.00
Barclays	-87.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Mar 31, 2026	11	-52.17%	1,158,755	-44.19%	15	1.98%	4	-33.33%	2	-75.00%
Dec 31, 2025	14	-39.13%	624,621	-70.51%	8	1.03%	3	-62.50%	5	-37.50%
Sep 30, 2025	22	4.76%	2,117,837	-4.90%	28	3.15%	7	-	8	33.33%
Jun 30, 2025	23	-	2,239,999	-0.09%	30	3.27%	8	33.33%	7	-30.00%
Mar 31, 2025	23	-	2,242,065	-6.98%	30	2.81%	6	-40.00%	10	42.86%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard US Total Market Shares ETF	194.04K	2.63%	-
Vanguard Total Stock Mkt Idx Inv	189.89K	2.56%	-
Warburg Value B	135.00K	1.82%	-
White Fleet II SGVP Glbl Val Eq EB€Acc	117.50K	1.60%	-
White Fleet II – SGVP Gbl Val Eq IB EUR	117.50K	1.58%	-
Vanguard Institutional Extnd Mkt Idx Tr	69.14K	0.93%	-
Fidelity Extended Market Index	21.86K	0.29%	-95.00
Bridgeway Ultra-Small Company Market	20.00K	0.27%	-
iShares Micro-Cap ETF	10.89K	0.15%	-
Fidelity Total Market Index	10.64K	0.14%	-

Recent Insider Transactions

Date	Name	Role	Activity	Value
Jul 12, 2023	Rosenbach Gary Stephen	-	Buy	$44.99K
Dec 05, 2024	Radoff Bradley Louis	-	Buy	$1.93K
Dec 05, 2024	Radoff Bradley Louis	-	Buy	$689.13
Dec 05, 2024	Radoff Bradley Louis	-	Buy	$582.12
Dec 05, 2024	Radoff Bradley Louis	-	Buy	$6.40K

Insider Transactions Trends

Date	Buy	Sell
2026 Q2	-	-
2026 Q1	-	-
2025 Q2	-	-
2025 Q1	-	-
2024 Q4	49	-

HHS Ownership FAQ

Who Owns Harte Hanks?

Harte Hanks shareholders are primarily institutional investors at 15.67%, followed by 47.09% insiders and 37.24% retail investors. The average institutional ownership in Harte Hanks's industry, Advertising Stocks , is 27.72%, which Harte Hanks falls below.

Who owns the most shares of Harte Hanks?

Harte Hanks’s largest shareholders are Blair william & co/il (660.84K shares, 8.94%), Westerly capital management (627K shares, 8.48%), and Vanguard group (291.57K shares, 3.95%). Together, they hold 21.37% of Harte Hanks’s total shares outstanding.

Does Blackrock own Harte Hanks?

BlackRock is not among the top 10 institutional shareholders of Harte Hanks.

Who is Harte Hanks’s biggest shareholder by percentage of total assets invested?

Westerly capital management is Harte Hanks’s biggest shareholder by percentage of total assets invested, with 0.39% of its assets in 627K Harte Hanks shares, valued at 1.42M$.

Who is the top mutual fund holder of Harte Hanks shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of Harte Hanks shares, with 2.63% of its total shares outstanding invested in 194.04K Harte Hanks shares.

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