Netflix Ownership | Who Owns Netflix?

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Netflix Ownership Summary

Netflix is owned by 19.76% institutional investors, 0.57% insiders, and 79.67% retail investors. Vanguard group is the largest institutional shareholder, holding 9.22% of NFLX shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 3.18% of its assets in Netflix shares.

NFLX Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Netflix	19.76%	0.57%	79.67%
Sector	Communication Services Stocks	26.32%	16.28%	57.40%
Industry	Entertainment Stocks	26.32%	18.84%	54.85%
Idea	FAANG Stocks List	41.17%	3.64%	55.19%
Idea	SaaS Stocks List	48.24%	6.71%	45.05%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	390.01M	9.22%	$36.57B
Blackrock funding, inc. /de	346.25M	8.19%	$33.29B
Blackrock	31.60M	7.31%	$21.33B
Fmr	21.10M	4.96%	$25.30B
State street	17.20M	4.05%	$20.62B
Price t rowe associates inc /md/	10.95M	2.58%	$13.13B
Geode capital management	99.60M	2.35%	$9.31B
Capital world investors	99.10M	2.34%	$9.53B
Morgan stanley	85.35M	2.02%	$8.00B
Capital research global investors	68.05M	1.61%	$6.54B

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Barton investment management	2.34M	28.25%	$225.28M
Srs investment management	1.52M	19.82%	$1.82B
Styrax capital, lp	201.97K	17.81%	$242.15M
Ogborne capital management	82.50K	14.51%	$98.91M
Cibc capital markets (europe)	66.50K	13.91%	$79.73M
Grace & mercy foundation	49.77K	12.71%	$59.67M
Conway capital management	212.61K	9.57%	$20.44M
Morgens waterfall vintiadis	11.00K	9.05%	$13.19M
Venator management	386.52K	8.94%	$37.16M
Edgewood management	13.99M	8.68%	$1.34B

Top Buyers

Holder	Shares	% Assets	Change
Vanguard group	390.01M	0.53%	351.49M
Geode capital management	99.60M	0.57%	89.56M
Morgan stanley	85.35M	0.48%	76.84M
Norges bank	61.89M	0.62%	61.89M
Capital research global investors	68.05M	1.01%	25.68M

Top Sellers

Holder	Shares	% Assets	Change
Capital investors	2.85M	0.06%	-23.61M
Baillie gifford	21.81M	2.14%	-15.13M
Actiam	1.48M	1.39%	-12.11M
Arrowstreet capital, limited partnership	571.31K	0.03%	-10.79M
Schroder investment management group	6.99M	0.55%	-8.72M

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	61.89M	0.62%	61.89M	$5.80B
Vanguard fiduciary trust	24.37M	0.60%	24.37M	$2.34B
Vanguard global advisers	9.24M	0.48%	9.24M	$888.27M
Vanguard asset management	7.34M	0.61%	7.34M	$706.05M
Vanguard investments australia	2.11M	0.59%	2.11M	$203.02M

Sold Out

Holder	Change
Atwood & palmer	-1.00
Tfo-tdc	-1.00
Kessler investment group	-1.00
Iron horse wealth management	-1.00
Sugar maple asset management	-2.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Dec 31, 2025	1,872	-48.19%	835,797,158	146.93%	19	0.31%	1,833	3.15%	10	-99.17%
Sep 30, 2025	2,215	-38.30%	94,549,199	-73.05%	22	0.33%	1,129	-40.33%	731	-36.27%
Jun 30, 2025	3,545	7.88%	350,413,911	1.32%	82	1.26%	1,867	15.18%	1,135	-
Mar 31, 2025	20	-99.38%	2,713,078	-99.23%	-	0.01%	5	-99.69%	8	-99.25%
Dec 31, 2024	2,854	0.49%	326,604,977	-7.24%	76	1.12%	1,440	5.19%	943	1.73%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard US Total Market Shares ETF	13.60M	3.18%	-49.62K
Vanguard Total Stock Mkt Idx Inv	134.12M	3.18%	82.09K
Vanguard 500 Index Investor	107.51M	2.55%	-1.48M
Invesco QQQ Trust	90.37M	2.15%	664.74K
Capital Group Growth Fnd of Amer Comp	58.60M	1.39%	-5.18M
American Funds Growth Fund of Amer A	58.60M	1.39%	-5.18M
iShares Core S&P 500 ETF	54.61M	1.30%	160.22K
Fidelity 500 Index	53.92M	1.28%	-5.00K
SPDR® S&P 500 ETF	5.32M	1.24%	-77.81K
SPDR® S&P 500® ETF Trust	5.18M	1.21%	-27.11K

Recent Insider Transactions

Date	Name	Role	Activity	Value
May 07, 2026	Peters Gregory K	Co-CEO	Sell	$2.42M
May 07, 2026	Neumann Spencer Adam	Chief Financial Officer	Sell	$823.07K
May 05, 2026	SARANDOS THEODORE A	Co-CEO	Sell	$1.15M
May 05, 2026	SARANDOS THEODORE A	Co-CEO	Sell	$638.34K
May 05, 2026	SARANDOS THEODORE A	Co-CEO	Sell	$619.26K

Insider Transactions Trends

Date	Buy	Sell
2026 Q2	-	13
2026 Q1	-	25
2025 Q4	-	96
2025 Q3	-	134
2025 Q2	-	225

NFLX Ownership FAQ

Who Owns Netflix?

Netflix shareholders are primarily institutional investors at 19.76%, followed by 0.57% insiders and 79.67% retail investors. The average institutional ownership in Netflix's industry, Entertainment Stocks , is 26.32%, which Netflix falls below.

Who owns the most shares of Netflix?

Netflix’s largest shareholders are Vanguard group (390.01M shares, 9.22%), Blackrock funding, inc. /de (346.25M shares, 8.19%), and Blackrock (31.6M shares, 7.31%). Together, they hold 24.72% of Netflix’s total shares outstanding.

Does Blackrock own Netflix?

Yes, BlackRock owns 7.31% of Netflix, totaling 31.6M shares as of Jun 2024. This represents 0.48% of BlackRock's total assets, with a market value of 21.33B$. In the last quarter, BlackRock increased its holdings by 223.62K shares, a 0.71% change.

Who is Netflix’s biggest shareholder by percentage of total assets invested?

Barton investment management is Netflix’s biggest shareholder by percentage of total assets invested, with 28.25% of its assets in 2.34M Netflix shares, valued at 225.28M$.

Who is the top mutual fund holder of Netflix shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of Netflix shares, with 3.18% of its total shares outstanding invested in 13.6M Netflix shares.

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