Netflix Ownership | Who Owns Netflix?

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Netflix Ownership Summary

Netflix is owned by 22.24% institutional investors, 0.56% insiders, and 77.21% retail investors. Vanguard group is the largest institutional shareholder, holding 9.06% of NFLX shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 3.18% of its assets in Netflix shares.

NFLX Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Netflix	22.24%	0.56%	77.21%
Sector	Communication Services Stocks	31.39%	16.65%	51.96%
Industry	Entertainment Stocks	35.12%	18.56%	46.32%
Idea	FAANG Stocks List	38.53%	3.67%	57.81%
Idea	SaaS Stocks List	55.75%	6.52%	37.73%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	38.52M	9.06%	$46.18B
Blackrock funding, inc. /de	34.74M	8.17%	$41.65B
Blackrock	31.60M	7.31%	$21.33B
Fmr	21.10M	4.96%	$25.30B
State street	17.20M	4.05%	$20.62B
Price t rowe associates inc /md/	10.95M	2.58%	$13.13B
Geode capital management	10.04M	2.36%	$11.99B
Capital world investors	9.32M	2.19%	$11.17B
Jpmorgan chase	8.93M	2.10%	$10.70B
Morgan stanley	8.51M	2.00%	$10.20B

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Barton investment management	242.31K	29.59%	$290.51M
Mrp capital investments	24.50K	21.23%	$32.82M
Srs investment management	1.52M	19.82%	$1.82B
Styrax capital, lp	201.97K	17.81%	$242.15M
Ogborne capital management	82.50K	14.51%	$98.91M
Cibc capital markets (europe)	66.50K	13.91%	$79.73M
Crestwood capital management	16.00K	13.36%	$19.18M
Grace & mercy foundation	49.77K	12.71%	$59.67M
Conway capital management	23.56K	11.85%	$28.24M
Svenska handelsbanken ab (publ)	28.00K	11.75%	$33.57M

Top Buyers

Holder	Shares	% Assets	Change
Norges bank	5.63M	0.66%	5.63M
Bank of new york mellon	2.87M	0.67%	2.87M
Blackrock funding, inc. /de	34.74M	0.73%	782.56K
Viking global investors lp	500.81K	1.56%	500.81K
Jane street group	440.12K	0.08%	388.39K

Top Sellers

Holder	Shares	% Assets	Change
Laurel wealth advisors	3.55K	0.60%	-4.88M
Gqg partners	501.00	0.00%	-1.48M
Capital world investors	9.32M	1.53%	-1.14M
Jpmorgan chase	8.93M	0.64%	-987.99K
Fmr	21.10M	1.32%	-984.80K

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	5.63M	0.66%	5.63M	$5.02B
Axa investment managers	274.02K	0.89%	274.02K	$328.53M
Tiger global management	201.90K	0.75%	201.90K	$242.06M
Capital fund management	97.67K	0.31%	97.67K	$117.10M
Fjarde ap-fonden (the fourth swedish national pensionfund)	84.49K	0.64%	84.49K	$57.02M

Sold Out

Holder	Change
Atwood & palmer	-1.00
Tfo-tdc	-1.00
Kessler investment group	-1.00
Iron horse wealth management	-1.00
Sugar maple asset management	-2.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Sep 30, 2025	2,215	-38.30%	94,549,199	-73.05%	22	0.33%	1,129	-40.33%	731	-36.27%
Jun 30, 2025	3,545	7.88%	350,413,911	1.32%	82	1.26%	1,867	15.18%	1,135	-
Mar 31, 2025	20	-99.38%	2,713,078	-99.23%	-	0.01%	5	-99.69%	8	-99.25%
Dec 31, 2024	2,854	0.49%	326,604,977	-7.24%	76	1.12%	1,440	5.19%	943	1.73%
Sep 30, 2024	2,800	3.05%	351,648,825	0.23%	82	1.23%	1,344	-0.07%	916	2.12%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard US Total Market Shares ETF	13.60M	3.18%	-49.62K
Vanguard Total Stock Mkt Idx Inv	13.37M	3.15%	-309.69K
Vanguard Institutional 500 Index Trust	12.17M	2.86%	84.01K
Vanguard 500 Index Investor	10.53M	2.48%	-1.54M
Invesco QQQ Trust	8.77M	2.06%	60.88K
American Funds Growth Fund of Amer A	7.32M	1.72%	7.85K
Capital Group Growth Fnd of Amer Comp	7.32M	1.72%	7.85K
Fidelity 500 Index	5.39M	1.27%	2.32K
SPDR® S&P 500 ETF	5.32M	1.24%	-77.81K
SPDR® S&P 500® ETF Trust	5.18M	1.21%	-27.11K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Dec 01, 2025	HASTINGS REED	-	Sell	$15.21M
Dec 01, 2025	HASTINGS REED	-	Sell	$3.94M
Dec 01, 2025	HASTINGS REED	-	Sell	$21.56M
Nov 06, 2025	Willems Cletus R	Chief Global Affairs Officer	Sell	$261.88K
Nov 04, 2025	Peters Gregory K	Co-CEO	Sell	$2.22M

Insider Transactions Trends

Date	Buy	Sell
2025 Q4	-	96
2025 Q3	-	134
2025 Q2	-	225
2025 Q1	-	192
2024 Q4	-	67

NFLX Ownership FAQ

Who Owns Netflix?

Netflix shareholders are primarily institutional investors at 22.24%, followed by 0.56% insiders and 77.20% retail investors. The average institutional ownership in Netflix's industry, Entertainment Stocks , is 35.12%, which Netflix falls below.

Who owns the most shares of Netflix?

Netflix’s largest shareholders are Vanguard group (38.52M shares, 9.06%), Blackrock funding, inc. /de (34.74M shares, 8.17%), and Blackrock (31.6M shares, 7.31%). Together, they hold 24.54% of Netflix’s total shares outstanding.

Does Blackrock own Netflix?

Yes, BlackRock owns 7.31% of Netflix, totaling 31.6M shares as of Jun 2024. This represents 0.48% of BlackRock's total assets, with a market value of 21.33B$. In the last quarter, BlackRock increased its holdings by 223.62K shares, a 0.71% change.

Who is Netflix’s biggest shareholder by percentage of total assets invested?

Barton investment management is Netflix’s biggest shareholder by percentage of total assets invested, with 29.59% of its assets in 242.31K Netflix shares, valued at 290.51M$.

Who is the top mutual fund holder of Netflix shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of Netflix shares, with 3.18% of its total shares outstanding invested in 13.6M Netflix shares.

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