Netflix Ownership | Who Owns Netflix?

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Netflix Ownership Summary

Netflix is owned by 81.07% institutional investors, 0.57% insiders, and 18.36% retail investors. Vanguard group is the largest institutional shareholder, holding 9.22% of NFLX shares. Vanguard Morn Total Stk Mkt Idx Investor is the top mutual fund, with 3.21% of its assets in Netflix shares.

NFLX Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Netflix	81.07%	0.57%	18.36%
Sector	Communication Services Stocks	42.83%	17.94%	39.23%
Industry	Entertainment Stocks	45.57%	18.71%	35.72%
Idea	FAANG Stocks List	61.63%	2.36%	36.01%
Idea	SaaS Stocks List	75.83%	6.55%	17.62%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	390.01M	9.22%	$36.57B
Blackrock funding, inc. /de	348.77M	8.26%	$24.90B
Blackrock	31.60M	7.31%	$21.33B
Vanguard capital management	275.03M	6.51%	$19.64B
State street	179.36M	4.28%	$12.48B
Invesco	134.07M	3.20%	$9.33B
Geode capital management	110.06M	2.63%	$7.63B
Morgan stanley	99.72M	2.36%	$7.12B
Price t rowe associates inc /md/	93.58M	2.22%	$6.68B
Jpmorgan chase	86.86M	2.07%	$6.11B

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Barton investment management	2.26M	19.47%	$157.07M
Styrax capital, lp	201.97K	17.81%	$242.15M
Phoenix asset management partners	330.03K	14.05%	$22.96M
Cibc capital markets (europe)	1.44M	13.81%	$102.82M
Srs investment management	15.18M	10.03%	$1.08B
Grace & mercy foundation	459.19K	8.16%	$32.79M
Ogborne capital management	300.00K	7.47%	$21.42M
Venator management	442.76K	7.00%	$30.81M
Ensemble capital management	133.13K	6.99%	$89.85M
Gobi capital	2.08M	6.98%	$148.81M

Top Buyers

Holder	Shares	% Assets	Change
Vanguard group	390.01M	0.53%	351.49M
Norges bank	57.95M	0.41%	57.95M
Jpmorgan chase	86.86M	0.33%	42.54M
Sixth street partners management company	33.72M	0.32%	33.72M
Pershing square holdco	13.08M	4.80%	13.08M

Top Sellers

Holder	Shares	% Assets	Change
Fmr	69.28M	0.21%	-66.66M
Bank of america corp /de/	37.46M	0.17%	-20.49M
Capital world investors	70.24M	0.59%	-17.09M
Wellington management group llp	27.97M	0.34%	-7.42M
Baillie gifford	8.81M	0.58%	-7.36M

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	57.95M	0.41%	57.95M	$4.14B
Sixth street partners management company	33.72M	0.32%	33.72M	$2.41B
Pershing square holdco	13.08M	4.80%	13.08M	$934.02M
Fundsmith llp	6.99M	3.66%	6.99M	$499.11M
Fundsmith investment services	2.19M	3.46%	2.19M	$156.15M

Sold Out

Holder	Change
Atwood & palmer	-1.00
Iron horse wealth management	-1.00
Tfo-tdc	-1.00
Kessler investment group	-1.00
Sugar maple asset management	-2.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Jun 30, 2026	3,540	-6.96%	3,423,498,531	1.52%	81	1.27%	1,656	-25.94%	1,389	27.78%
Mar 31, 2026	3,700	0.22%	3,231,040,658	-3.83%	76	1.21%	2,175	-37.73%	1,062	2369.77%
Dec 31, 2025	1,872	-48.19%	835,797,158	146.93%	19	0.31%	1,833	3.15%	10	-99.17%
Sep 30, 2025	2,215	-38.30%	94,549,199	-73.05%	22	0.33%	1,129	-40.33%	731	-36.27%
Jun 30, 2025	3,545	7.88%	350,413,911	1.32%	82	1.26%	1,867	15.18%	1,135	-

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard Morn Total Stk Mkt Idx Investor	133.70M	3.21%	-683.49K
Vanguard US Total Market Shares ETF	13.60M	3.18%	-49.62K
Vanguard Total Stock Mkt Idx Inv	133.70M	3.18%	-683.49K
Vanguard MStar Total Stk Mkt Idx Invest	132.18M	3.17%	-1.64M
Vanguard 500 Index Investor	109.35M	2.63%	-2.52M
Invesco QQQ Trust	86.62M	2.11%	-83.82K
American Funds Growth Fund of Amer A	58.60M	1.39%	-5.18M
iShares Core S&P 500 ETF	55.52M	1.35%	94.30K
Fidelity 500 Index	54.11M	1.32%	-545.54K
Capital Group Growth Fnd of Amer Comp	52.24M	1.25%	-6.36M

Recent Insider Transactions

Date	Name	Role	Activity	Value
Nov 09, 2026	Peters Gregory K	Co-CEO	Sell	$1.74M
Nov 04, 2026	SARANDOS THEODORE A	Co-CEO	Sell	$1.81M
Nov 04, 2026	Neumann Spencer Adam	Chief Financial Officer	Sell	$612.11K
Nov 04, 2026	HYMAN DAVID A	Chief Legal Officer	Sell	$369.68K
Oct 26, 2026	SMITH BRADFORD L	-	Sell	$761.32K

Insider Transactions Trends

Date	Buy	Sell
2026 Q4	-	7
2026 Q3	-	10
2026 Q2	-	17
2026 Q1	-	25
2025 Q4	-	96

NFLX Ownership FAQ

Who Owns Netflix?

Netflix shareholders are primarily institutional investors at 81.07%, followed by 0.57% insiders and 18.36% retail investors. The average institutional ownership in Netflix's industry, Entertainment Stocks , is 45.57%, which Netflix exceeds.

Who owns the most shares of Netflix?

Netflix’s largest shareholders are Vanguard group (390.01M shares, 9.22%), Blackrock funding, inc. /de (348.77M shares, 8.26%), and Blackrock (31.6M shares, 7.31%). Together, they hold 24.80% of Netflix’s total shares outstanding.

Does Blackrock own Netflix?

Yes, BlackRock owns 7.31% of Netflix, totaling 31.6M shares as of Jun 2024. This represents 0.48% of BlackRock's total assets, with a market value of 21.33B$. In the last quarter, BlackRock increased its holdings by 223.62K shares, a 0.71% change.

Who is Netflix’s biggest shareholder by percentage of total assets invested?

Barton investment management is Netflix’s biggest shareholder by percentage of total assets invested, with 19.47% of its assets in 2.26M Netflix shares, valued at 157.07M$.

Who is the top mutual fund holder of Netflix shares?

Vanguard Morn Total Stk Mkt Idx Investor is the top mutual fund holder of Netflix shares, with 3.21% of its total shares outstanding invested in 133.7M Netflix shares.

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