Netflix Ownership | Who Owns Netflix?

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Netflix Ownership Summary

Netflix is owned by 19.76% institutional investors, 0.57% insiders, and 79.67% retail investors. Vanguard group is the largest institutional shareholder, holding 9.22% of NFLX shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 3.18% of its assets in Netflix shares.

NFLX Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Netflix	19.76%	0.57%	79.67%
Sector	Communication Services Stocks	26.03%	16.24%	57.73%
Industry	Entertainment Stocks	26.32%	18.84%	54.85%
Idea	FAANG Stocks List	41.17%	3.64%	55.19%
Idea	SaaS Stocks List	48.24%	6.71%	45.05%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	390.01M	9.22%	$36.57B
Blackrock funding, inc. /de	348.15M	8.23%	$32.64B
Blackrock	31.60M	7.31%	$21.33B
Fmr	21.10M	4.96%	$25.30B
State street	17.20M	4.05%	$20.62B
Price t rowe associates inc /md/	10.95M	2.58%	$13.13B
Geode capital management	99.60M	2.35%	$9.31B
Capital world investors	89.34M	2.11%	$8.38B
Morgan stanley	85.35M	2.02%	$8.00B
Jpmorgan chase	63.54M	1.50%	$5.96B

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Barton investment management	2.37M	23.96%	$222.37M
Srs investment management	1.52M	19.82%	$1.82B
Styrax capital, lp	201.97K	17.81%	$242.15M
Ogborne capital management	82.50K	14.51%	$98.91M
Cibc capital markets (europe)	66.50K	13.91%	$79.73M
Grace & mercy foundation	49.77K	12.71%	$59.67M
Conway capital management	229.66K	9.13%	$21.53M
Firsthand capital management	4.50K	9.06%	$5.40M
Morgens waterfall vintiadis	11.00K	9.05%	$13.19M
Crestwood capital management	139.97K	8.31%	$13.12M

Top Buyers

Holder	Shares	% Assets	Change
Vanguard group	390.01M	0.53%	351.49M
Blackrock funding, inc. /de	348.15M	0.55%	313.40M
Geode capital management	99.60M	0.57%	89.56M
Capital world investors	89.34M	1.14%	80.03M
Morgan stanley	85.35M	0.48%	76.84M

Top Sellers

Holder	Shares	% Assets	Change
Gqg partners	501.00	0.00%	-1.48M
Fmr	21.10M	1.32%	-984.80K
Wellington management group llp	3.19M	0.67%	-786.38K
Citadel advisors	195.44K	0.03%	-480.80K
Millennium management	309.51K	0.15%	-402.14K

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	61.89M	0.62%	61.89M	$5.80B
Apg asset management	2.53M	0.57%	2.53M	$202.22M
Cibc world markets	1.54M	0.70%	1.54M	$144.59M
Ccla investment management	402.87K	0.61%	402.87K	$37.77M
Murphy, middleton, hinkle & parker	311.77K	4.47%	311.77K	$9.23M

Sold Out

Holder	Change
Atwood & palmer	-1.00
Tfo-tdc	-1.00
Kessler investment group	-1.00
Iron horse wealth management	-1.00
Sugar maple asset management	-2.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Dec 31, 2025	1,872	-48.19%	835,797,158	146.93%	19	0.31%	1,833	3.15%	10	-99.17%
Sep 30, 2025	2,215	-38.30%	94,549,199	-73.05%	22	0.33%	1,129	-40.33%	731	-36.27%
Jun 30, 2025	3,545	7.88%	350,413,911	1.32%	82	1.26%	1,867	15.18%	1,135	-
Mar 31, 2025	20	-99.38%	2,713,078	-99.23%	-	0.01%	5	-99.69%	8	-99.25%
Dec 31, 2024	2,854	0.49%	326,604,977	-7.24%	76	1.12%	1,440	5.19%	943	1.73%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard US Total Market Shares ETF	13.60M	3.18%	-49.62K
Vanguard Total Stock Mkt Idx Inv	133.48M	3.16%	367.21K
Vanguard 500 Index Investor	107.95M	2.56%	673.56K
Invesco QQQ Trust	90.66M	2.15%	-201.00K
American Funds Growth Fund of Amer A	63.78M	1.51%	-5.37M
Capital Group Growth Fnd of Amer Comp	63.78M	1.51%	-5.37M
iShares Core S&P 500 ETF	53.97M	1.28%	9.01M
Fidelity 500 Index	53.59M	1.27%	-77.39K
SPDR® S&P 500 ETF	5.32M	1.24%	-77.81K
SPDR® S&P 500® ETF Trust	5.18M	1.21%	-27.11K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Mar 02, 2026	Neumann Spencer Adam	Chief Financial Officer	Sell	$2.78M
Mar 02, 2026	HASTINGS REED	-	Sell	$12.51M
Mar 02, 2026	HASTINGS REED	-	Sell	$5.25M
Mar 02, 2026	HASTINGS REED	-	Sell	$22.07M
Feb 27, 2026	Neumann Spencer Adam	Chief Financial Officer	Sell	$2.72M

Insider Transactions Trends

Date	Buy	Sell
2026 Q1	-	25
2025 Q4	-	96
2025 Q3	-	134
2025 Q2	-	225
2025 Q1	-	192

NFLX Ownership FAQ

Who Owns Netflix?

Netflix shareholders are primarily institutional investors at 19.76%, followed by 0.57% insiders and 79.67% retail investors. The average institutional ownership in Netflix's industry, Entertainment Stocks , is 26.32%, which Netflix falls below.

Who owns the most shares of Netflix?

Netflix’s largest shareholders are Vanguard group (390.01M shares, 9.22%), Blackrock funding, inc. /de (348.15M shares, 8.23%), and Blackrock (31.6M shares, 7.31%). Together, they hold 24.77% of Netflix’s total shares outstanding.

Does Blackrock own Netflix?

Yes, BlackRock owns 7.31% of Netflix, totaling 31.6M shares as of Jun 2024. This represents 0.48% of BlackRock's total assets, with a market value of 21.33B$. In the last quarter, BlackRock increased its holdings by 223.62K shares, a 0.71% change.

Who is Netflix’s biggest shareholder by percentage of total assets invested?

Barton investment management is Netflix’s biggest shareholder by percentage of total assets invested, with 23.96% of its assets in 2.37M Netflix shares, valued at 222.37M$.

Who is the top mutual fund holder of Netflix shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of Netflix shares, with 3.18% of its total shares outstanding invested in 13.6M Netflix shares.

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