Netflix Ownership | Who Owns Netflix?

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Netflix Ownership Summary

Netflix is owned by 22.24% institutional investors, 0.56% insiders, and 77.21% retail investors. Vanguard group is the largest institutional shareholder, holding 9.22% of NFLX shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 3.18% of its assets in Netflix shares.

NFLX Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Netflix	22.24%	0.56%	77.21%
Sector	Communication Services Stocks	31.74%	16.85%	51.41%
Industry	Entertainment Stocks	36.66%	18.67%	44.67%
Idea	FAANG Stocks List	38.53%	3.67%	57.81%
Idea	SaaS Stocks List	55.75%	6.52%	37.73%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	390.01M	9.22%	$36.57B
Blackrock funding, inc. /de	34.74M	8.17%	$41.65B
Blackrock	31.60M	7.31%	$21.33B
Fmr	21.10M	4.96%	$25.30B
State street	17.20M	4.05%	$20.62B
Price t rowe associates inc /md/	10.95M	2.58%	$13.13B
Geode capital management	99.60M	2.35%	$9.31B
Capital world investors	9.32M	2.19%	$11.17B
Jpmorgan chase	8.93M	2.10%	$10.70B
Morgan stanley	8.51M	2.00%	$10.20B

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Barton investment management	2.37M	23.96%	$222.37M
Srs investment management	1.52M	19.82%	$1.82B
Styrax capital, lp	201.97K	17.81%	$242.15M
Ogborne capital management	82.50K	14.51%	$98.91M
Cibc capital markets (europe)	66.50K	13.91%	$79.73M
Grace & mercy foundation	49.77K	12.71%	$59.67M
Conway capital management	229.66K	9.13%	$21.53M
Firsthand capital management	4.50K	9.06%	$5.40M
Morgens waterfall vintiadis	11.00K	9.05%	$13.19M
Crestwood capital management	139.97K	8.31%	$13.12M

Top Buyers

Holder	Shares	% Assets	Change
Vanguard group	390.01M	0.53%	351.49M
Geode capital management	99.60M	0.57%	89.56M
Baillie gifford	36.94M	2.88%	33.29M
Jennison associates	34.87M	1.96%	30.16M
Legal & general group	26.52M	0.55%	23.91M

Top Sellers

Holder	Shares	% Assets	Change
Gqg partners	501.00	0.00%	-1.48M
Capital world investors	9.32M	1.53%	-1.14M
Jpmorgan chase	8.93M	0.64%	-987.99K
Fmr	21.10M	1.32%	-984.80K
Wellington management group llp	3.19M	0.67%	-786.38K

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	5.63M	0.66%	5.63M	$5.02B
Ccla investment management	402.87K	0.61%	402.87K	$37.77M
Murphy, middleton, hinkle & parker	311.77K	4.47%	311.77K	$9.23M
Mizuho markets americas	310.00K	0.56%	310.00K	$29.07M
Axa investment managers	274.02K	0.89%	274.02K	$328.53M

Sold Out

Holder	Change
Iron horse wealth management	-1.00
Atwood & palmer	-1.00
Tfo-tdc	-1.00
Kessler investment group	-1.00
Breakwater investment management	-2.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Sep 30, 2025	2,215	-38.30%	94,549,199	-73.05%	22	0.33%	1,129	-40.33%	731	-36.27%
Jun 30, 2025	3,545	7.88%	350,413,911	1.32%	82	1.26%	1,867	15.18%	1,135	-
Mar 31, 2025	20	-99.38%	2,713,078	-99.23%	-	0.01%	5	-99.69%	8	-99.25%
Dec 31, 2024	2,854	0.49%	326,604,977	-7.24%	76	1.12%	1,440	5.19%	943	1.73%
Sep 30, 2024	2,800	3.05%	351,648,825	0.23%	82	1.23%	1,344	-0.07%	916	2.12%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard US Total Market Shares ETF	13.60M	3.18%	-49.62K
Vanguard Total Stock Mkt Idx Inv	13.37M	3.15%	-309.69K
Vanguard Institutional 500 Index Trust	12.17M	2.86%	84.01K
Vanguard 500 Index Investor	10.53M	2.48%	-1.54M
Invesco QQQ Trust	8.77M	2.06%	60.88K
American Funds Growth Fund of Amer A	7.32M	1.72%	7.85K
Capital Group Growth Fnd of Amer Comp	7.32M	1.72%	7.85K
Fidelity 500 Index	5.39M	1.27%	2.32K
SPDR® S&P 500 ETF	5.32M	1.24%	-77.81K
SPDR® S&P 500® ETF Trust	5.18M	1.21%	-27.11K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Feb 09, 2026	HYMAN DAVID A	Chief Legal Officer	Sell	$464.23K
Feb 10, 2026	Peters Gregory K	Co-CEO	Sell	$110.56K
Feb 10, 2026	Peters Gregory K	Co-CEO	Sell	$945.03K
Feb 10, 2026	Peters Gregory K	Co-CEO	Sell	$1.22M
Feb 10, 2026	Willems Cletus R	Chief Global Affairs Officer	Sell	$259.25K

Insider Transactions Trends

Date	Buy	Sell
2026 Q1	-	19
2025 Q4	-	96
2025 Q3	-	134
2025 Q2	-	225
2025 Q1	-	192

NFLX Ownership FAQ

Who Owns Netflix?

Netflix shareholders are primarily institutional investors at 22.24%, followed by 0.56% insiders and 77.20% retail investors. The average institutional ownership in Netflix's industry, Entertainment Stocks , is 36.66%, which Netflix falls below.

Who owns the most shares of Netflix?

Netflix’s largest shareholders are Vanguard group (390.01M shares, 9.22%), Blackrock funding, inc. /de (34.74M shares, 8.17%), and Blackrock (31.6M shares, 7.31%). Together, they hold 24.71% of Netflix’s total shares outstanding.

Does Blackrock own Netflix?

Yes, BlackRock owns 7.31% of Netflix, totaling 31.6M shares as of Jun 2024. This represents 0.48% of BlackRock's total assets, with a market value of 21.33B$. In the last quarter, BlackRock increased its holdings by 223.62K shares, a 0.71% change.

Who is Netflix’s biggest shareholder by percentage of total assets invested?

Barton investment management is Netflix’s biggest shareholder by percentage of total assets invested, with 23.96% of its assets in 2.37M Netflix shares, valued at 222.37M$.

Who is the top mutual fund holder of Netflix shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of Netflix shares, with 3.18% of its total shares outstanding invested in 13.6M Netflix shares.

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