Netflix Ownership | Who Owns Netflix?

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Netflix Ownership Summary

Netflix is owned by 82.41% institutional investors, 0.56% insiders, and 17.04% retail investors. Vanguard group is the largest institutional shareholder, holding 8.73% of NFLX shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 3.18% of its assets in Netflix shares.

NFLX Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Netflix	82.41%	0.56%	17.04%
Sector	Communication Services Stocks	46.53%	15.90%	37.58%
Industry	Entertainment Stocks	48.89%	18.17%	32.94%
Idea	FAANG Stocks List	58.45%	3.57%	37.99%
Idea	SaaS Stocks List	73.64%	6.57%	19.79%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	37.49M	8.73%	$33.41B
Blackrock funding, inc. /de	33.96M	7.99%	$45.48B
Blackrock	31.60M	7.31%	$21.33B
Fmr	20.89M	4.86%	$18.62B
State street	16.52M	3.82%	$11.15B
Price t rowe associates inc /md/	11.43M	2.66%	$10.19B
Capital world investors	10.46M	2.46%	$14.01B
Geode capital management	9.32M	2.17%	$8.29B
Jpmorgan chase	9.17M	2.14%	$8.18B
Morgan stanley	8.31M	1.92%	$5.61B

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Barton investment management	245.59K	34.08%	$328.87M
Srs investment management	1.63M	22.67%	$2.19B
Styrax capital, lp	199.60K	15.09%	$177.90M
Crestwood capital management	16.00K	14.59%	$21.42M
Grace & mercy foundation	49.77K	13.82%	$66.65M
Ogborne capital management	89.38K	12.72%	$79.67M
Firsthand capital management	5.00K	11.30%	$4.66M
Morgens waterfall vintiadis	11.00K	10.80%	$14.73M
Mcdonald capital investors inc/ca	113.62K	9.55%	$152.15M
Rwq financial management services	16.20K	9.13%	$21.69M

Top Buyers

Holder	Shares	% Assets	Change
Norges bank	5.63M	0.66%	5.63M
Morgan stanley	8.31M	0.43%	1.47M
Two sigma advisers, lp	461.90K	0.95%	417.30K
Blackrock funding, inc. /de	33.96M	0.87%	405.94K
Fmr	20.89M	1.11%	375.23K

Top Sellers

Holder	Shares	% Assets	Change
Capital world investors	10.46M	2.04%	-1.06M
Jennison associates	5.62M	4.46%	-913.17K
Legal & general group	2.59M	0.61%	-755.66K
Viking global investors lp	-	-	-749.43K
Wellington management group llp	4.24M	0.69%	-660.40K

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	5.63M	0.66%	5.63M	$5.02B
Whale rock capital management	253.21K	4.70%	253.21K	$339.08M
Quadrature capital	89.73K	2.07%	89.73K	$120.19M
Glenmede investment management, lp	89.03K	0.60%	89.03K	$119.23M
Fjarde ap-fonden (the fourth swedish national pensionfund)	84.49K	0.64%	84.49K	$57.02M

Sold Out

Holder	Change
Tfo-tdc	-1.00
Kessler investment group	-1.00
Iron horse wealth management	-1.00
Claris advisors, llc / mo /	-2.00
Sugar maple asset management	-2.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Jun 30, 2025	3,545	7.88%	350,413,911	1.32%	82	1.26%	1,867	15.18%	1,135	-
Mar 31, 2025	20	-99.38%	2,713,078	-99.23%	-	0.01%	5	-99.69%	8	-99.25%
Dec 31, 2024	2,854	0.49%	326,604,977	-7.24%	76	1.12%	1,440	5.19%	943	1.73%
Sep 30, 2024	2,800	3.05%	351,648,825	0.23%	82	1.23%	1,344	-0.07%	916	2.12%
Jun 30, 2024	2,680	3.55%	350,565,669	1.45%	81	1.27%	1,325	3.76%	887	1.37%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard US Total Market Shares ETF	13.60M	3.18%	-49.62K
Vanguard Total Stock Mkt Idx Inv	13.37M	3.15%	-309.69K
Vanguard Institutional 500 Index Trust	12.17M	2.86%	84.01K
Vanguard 500 Index Investor	10.53M	2.48%	-1.54M
Invesco QQQ Trust	8.73M	2.05%	-5.47K
American Funds Growth Fund of Amer A	7.32M	1.72%	7.85K
Capital Group Growth Fnd of Amer Comp	7.32M	1.72%	7.85K
Fidelity 500 Index	5.39M	1.27%	-4.45K
SPDR® S&P 500 ETF	5.32M	1.24%	-77.81K
SPDR® S&P 500® ETF	5.16M	1.22%	-21.50K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Sep 02, 2025	Neumann Spencer Adam	Chief Financial Officer	Sell	$240.80K
Sep 02, 2025	Neumann Spencer Adam	Chief Financial Officer	Sell	$118.80K
Sep 02, 2025	Neumann Spencer Adam	Chief Financial Officer	Sell	$240.12K
Sep 02, 2025	Neumann Spencer Adam	Chief Financial Officer	Sell	$119.71K
Sep 02, 2025	Neumann Spencer Adam	Chief Financial Officer	Sell	$361.61K

Insider Transactions Trends

Date	Buy	Sell
2025 Q3	-	134
2025 Q2	-	225
2025 Q1	-	192
2024 Q4	-	67
2024 Q3	-	143

NFLX Ownership FAQ

Who Owns Netflix?

Netflix shareholders are primarily institutional investors at 82.41%, followed by 0.56% insiders and 17.03% retail investors. The average institutional ownership in Netflix's industry, Entertainment Stocks , is 48.89%, which Netflix exceeds.

Who owns the most shares of Netflix?

Netflix’s largest shareholders are Vanguard group (37.49M shares, 8.73%), Blackrock funding, inc. /de (33.96M shares, 7.99%), and Blackrock (31.6M shares, 7.31%). Together, they hold 24.03% of Netflix’s total shares outstanding.

Does Blackrock own Netflix?

Yes, BlackRock owns 7.31% of Netflix, totaling 31.6M shares as of Jun 2024. This represents 0.48% of BlackRock's total assets, with a market value of 21.33B$. In the last quarter, BlackRock increased its holdings by 223.62K shares, a 0.71% change.

Who is Netflix’s biggest shareholder by percentage of total assets invested?

Barton investment management is Netflix’s biggest shareholder by percentage of total assets invested, with 34.08% of its assets in 245.59K Netflix shares, valued at 328.87M$.

Who is the top mutual fund holder of Netflix shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of Netflix shares, with 3.18% of its total shares outstanding invested in 13.6M Netflix shares.

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