NIKE Ownership | Who Owns NIKE?
NIKE Ownership Summary
NIKE is owned by 50.68% institutional investors, 1.46% insiders, and 47.86% retail investors. Vanguard group is the largest institutional shareholder, holding 7.92% of NKE shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 2.58% of its assets in NIKE shares.
NKE Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | NIKE | 50.68% | 1.46% | 47.86% |
| Sector | Consumer Cyclical Stocks | 33.27% | 14.14% | 52.59% |
| Industry | Footwear & Accessories Stocks | 51.41% | 10.54% | 38.04% |
| Idea | NFT Stocks Stocks List | 40.37% | 5.27% | 54.36% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Vanguard group | 116.99M | 7.92% | $7.45B |
| Blackrock funding, inc. /de | 92.16M | 6.23% | $5.87B |
| Blackrock | 91.53M | 6.07% | $6.90B |
| State street | 58.04M | 3.93% | $4.07B |
| Capital world investors | 49.07M | 3.32% | $3.13B |
| Geode capital management | 26.44M | 1.79% | $1.68B |
| Fmr | 25.97M | 1.76% | $1.81B |
| Jpmorgan chase | 22.52M | 1.52% | $1.43B |
| Wellington management group llp | 20.33M | 1.38% | $1.42B |
| Morgan stanley | 19.40M | 1.31% | $1.24B |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Mayar capital | 149.20K | 12.91% | $9.51M |
| 44 wealth management | 334.41K | 7.15% | $21.31M |
| Jasper ridge partners | 4.88M | 6.89% | $311.11M |
| Bridger management | 158.66K | 5.96% | $11.06M |
| Guardcap asset management | 1.72M | 5.26% | $91.83M |
| Harbor island capital | 196.87K | 4.81% | $12.54M |
| Rovida advisors | 75.00K | 4.51% | $5.23M |
| Longview partners (guernsey) | 5.74M | 4.18% | $400.04M |
| Hs management partners | 225.60K | 4.17% | $11.92M |
| Sky-mountain capital management | 83.58K | 4.03% | $5.77M |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Norges bank | 13.03M | 0.09% | 13.03M |
| Capital world investors | 49.07M | 0.43% | 6.83M |
| Jpmorgan chase | 22.52M | 0.09% | 6.79M |
| Ubs group | 13.78M | 0.14% | 6.02M |
| Jasper ridge partners | 4.88M | 6.89% | 4.69M |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Pershing square capital management | - | - | -18.77M |
| Wellington management group llp | 20.33M | 0.25% | -11.97M |
| Jennison associates | - | - | -11.84M |
| Goldman sachs group | 9.36M | 0.07% | -4.88M |
| Two sigma advisers, lp | 1.46M | 0.20% | -3.95M |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Norges bank | 13.03M | 0.09% | 13.03M | $829.96M |
| Capital research global investors | 2.60M | 0.03% | 2.60M | $165.78M |
| Zurich insurance group ltd/fi | 1.41M | 0.70% | 1.41M | $98.08M |
| Cartenna capital, lp | 1.10M | 2.17% | 1.10M | $76.70M |
| Cowen and company | 1.00M | 0.06% | 1.00M | $2.35M |
Sold Out
| Holder | Change |
|---|---|
| Friedenthal financial | -1.00 |
| Dynamic wealth strategies | -1.00 |
| Evolution advisers | -2.00 |
| Pathway financial advisers | -2.00 |
| Country trust bank | -4.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Dec 31, 2025 | 1,797 | -17.68% | 749,152,320 | -21.10% | 50 | 1.23% | 770 | -18.35% | 778 | -5.47% |
| Sep 30, 2025 | 2,086 | -3.69% | 935,107,075 | -4.52% | 63 | 1.46% | 900 | -4.76% | 784 | -12.11% |
| Jun 30, 2025 | 2,141 | -2.42% | 976,737,027 | 0.14% | 65 | 1.53% | 933 | -9.24% | 884 | 3.76% |
| Mar 31, 2025 | 15 | -99.34% | 2,856,061 | -99.70% | - | 0.00% | 8 | -99.16% | 2 | -99.80% |
| Dec 31, 2024 | 2,012 | -11.79% | 858,007,789 | -7.69% | 57 | 1.50% | 834 | -12.76% | 885 | -11.76% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Vanguard US Total Market Shares ETF | 38.07M | 2.58% | -304.72K |
| Vanguard Total Stock Mkt Idx Inv | 37.82M | 2.55% | 212.38K |
| Vanguard Institutional 500 Index Trust | 33.60M | 2.28% | 233.67K |
| Vanguard 500 Index Investor | 30.34M | 2.05% | -248.16K |
| American Funds American Balanced A | 17.10M | 1.15% | 3.63M |
| Pershing Square Holdings Ord | 16.95M | 1.15% | 16.95M |
| iShares Core S&P 500 ETF | 15.31M | 1.03% | -8.34K |
| Fidelity 500 Index | 15.14M | 1.02% | 24.95K |
| Vanguard Dividend Growth Inv | 14.79M | 1.00% | 2.37M |
| SPDR® S&P 500 ETF | 14.69M | 0.99% | -341.88K |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Apr 13, 2026 | Hill Elliott | PRESIDENT & CEO | Buy | $1.00M |
| Apr 13, 2026 | Hill Elliott | PRESIDENT & CEO | Buy | $1000.00K |
| Apr 10, 2026 | COOK TIMOTHY D | - | Buy | $1.06M |
| Apr 09, 2026 | ROGERS JOHN W JR | - | Buy | $173.36K |
| Apr 07, 2026 | SWAN ROBERT HOLMES | - | Buy | $500.00K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2026 Q2 | 4 | - |
| 2026 Q1 | - | 1 |
| 2025 Q4 | 4 | 3 |
| 2025 Q3 | - | 5 |
| 2025 Q2 | 1 | 2 |
NKE Ownership FAQ
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