Nu Skin Enterprises Ownership | Who Owns Nu Skin Enterprises?
Nu Skin Enterprises Ownership Summary
Nu Skin Enterprises is owned by 27.06% institutional investors, 2.19% insiders, and 70.75% retail investors. Blackrock is the largest institutional shareholder, holding 16.40% of NUS shares. Avantis US Small Cap Value ETF is the top mutual fund, with 3.71% of its assets in Nu Skin Enterprises shares.
NUS Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Nu Skin Enterprises | 27.06% | 2.19% | 70.75% |
| Sector | Consumer Defensive Stocks | 33.19% | 16.40% | 50.41% |
| Industry | Household & Personal Products Stocks | 41.92% | 16.22% | 41.86% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Blackrock | 8.12M | 16.40% | $85.61M |
| Vanguard group | 4.34M | 8.78% | $41.73M |
| Blackrock funding, inc. /de | 4.32M | 8.74% | $41.51M |
| D. e. shaw | 2.25M | 4.53% | $15.51M |
| Charles schwab investment management | 2.14M | 4.33% | $26.09M |
| Prescott group capital management | 1.79M | 3.64% | $13.06M |
| Renaissance | 1.74M | 3.53% | $16.74M |
| Dimensional fund advisors lp | 1.74M | 3.52% | $12.63M |
| American century companies | 1.48M | 3.00% | $18.05M |
| Geode capital management | 1.15M | 2.33% | $11.09M |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Prescott group capital management | 1.79M | 1.30% | $13.06M |
| Portolan capital management | 596.72K | 0.39% | $7.27M |
| Summerhaven investment management | 76.18K | 0.34% | $554.57K |
| Aristotle capital boston | 504.76K | 0.32% | $6.15M |
| Castleknight management lp | 819.53K | 0.20% | $9.99M |
| Bridgeway capital management | 396.73K | 0.10% | $4.84M |
| Range financial group | 30.44K | 0.07% | $221.61K |
| Xtx topco | 89.31K | 0.06% | $1.09M |
| Nverses capital | 7.10K | 0.04% | $74.83K |
| Dgs capital management | 36.14K | 0.04% | $263.13K |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Portolan capital management | 596.72K | 0.39% | 596.72K |
| Norges bank | 506.58K | 0.00% | 506.58K |
| Charles schwab investment management | 2.14M | 0.00% | 500.59K |
| Susquehanna group, llp | 702.13K | 0.00% | 461.61K |
| Dimensional fund advisors lp | 1.74M | 0.00% | 361.81K |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Hotchkis & wiley capital management | - | - | -1.58M |
| Hillsdale investment management | - | - | -665.56K |
| Millennium management | 668.13K | 0.00% | -628.46K |
| Prudential financial | 176.60K | 0.00% | -425.09K |
| Weiss asset management lp | - | - | -370.07K |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Portolan capital management | 596.72K | 0.39% | 596.72K | $7.27M |
| Norges bank | 506.58K | 0.00% | 506.58K | $5.34M |
| Vanguard fiduciary trust | 309.16K | 0.00% | 309.16K | $2.25M |
| Vanguard global advisers | 229.23K | 0.00% | 229.23K | $1.67M |
| Susquehanna portfolio strategies | 128.49K | 0.02% | 128.49K | $1.57M |
Sold Out
| Holder | Change |
|---|---|
| Hughes financial services | -1.00 |
| Gradient investments | -1.00 |
| Innealta capital | -7.00 |
| Nelson, van denburg & campbell wealth management group | -9.00 |
| Clearstead advisors | -9.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Dec 31, 2025 | 86 | -56.78% | 13,367,350 | -63.13% | 27 | 0.50% | 38 | -63.11% | 27 | -59.09% |
| Sep 30, 2025 | 69 | -60.12% | 11,685,498 | -63.39% | 23 | 0.57% | 31 | -58.11% | 21 | -71.62% |
| Jun 30, 2025 | 180 | -8.63% | 36,269,092 | -0.16% | 73 | 1.38% | 74 | -23.71% | 79 | 12.86% |
| Mar 31, 2025 | 195 | -3.94% | 36,478,317 | -2.97% | 73 | 1.28% | 98 | -16.24% | 68 | 17.24% |
| Dec 31, 2024 | 189 | -7.80% | 35,443,036 | -8.36% | 71 | 1.18% | 110 | -1.79% | 53 | -19.70% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Avantis US Small Cap Value ETF | 1.83M | 3.71% | - |
| Vanguard US Total Market Shares ETF | 1.63M | 3.28% | - |
| Vanguard Total Stock Mkt Idx Inv | 1.47M | 2.98% | - |
| Schwab Fundamental U.S. Small CompanyETF | 1.42M | 2.88% | - |
| iShares Russell 2000 ETF | 1.16M | 2.37% | 9.82K |
| Vanguard Strategic Small-Cap Equity Inv | 596.04K | 1.21% | - |
| Vanguard Small Cap Index | 596.12K | 1.20% | 3.45K |
| Vanguard Consumer Staples ETF | 571.05K | 1.16% | 10.02K |
| Vanguard Institutional Extnd Mkt Idx Tr | 547.35K | 1.11% | 16.42K |
| Fidelity Small Cap Index | 479.46K | 0.97% | 4.58K |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| May 11, 2026 | Nathanson Laura | - | Sell | $18.01K |
| Nov 11, 2025 | Hatchett Steven Keith | Chief Product Officer | Buy | $52.85K |
| Sep 04, 2025 | Nathanson Laura | - | Sell | $79.30K |
| Sep 03, 2025 | Clark Chayce David | EVP and General Counsel | Sell | $239.40K |
| Aug 29, 2025 | CAMPBELL DANIEL W | - | Sell | $109.64K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2026 Q2 | - | 1 |
| 2026 Q1 | - | - |
| 2025 Q4 | 1 | - |
| 2025 Q3 | - | 4 |
| 2025 Q2 | 1 | 2 |
NUS Ownership FAQ
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