Playboy Ownership | Who Owns Playboy?

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Playboy Ownership Summary

Playboy is owned by 16.19% institutional investors, 21.57% insiders, and 62.23% retail investors. Fortress investment group is the largest institutional shareholder, holding 6.20% of PLBY shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 1.69% of its assets in Playboy shares.

PLBY Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Playboy	16.19%	21.57%	62.23%
Sector	Consumer Cyclical Stocks	60.16%	14.23%	25.61%
Industry	Leisure Stocks	60.59%	20.97%	18.45%
Idea	NFT Stocks Stocks List	65.11%	6.04%	28.85%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Fortress investment group	5.85M	6.20%	$9.48M
Vanguard group	2.41M	3.24%	$3.52M
Ubs group	1.39M	1.86%	$2.02M
Geode capital management	719.30K	0.96%	$1.05M
Crcm lp	706.62K	0.75%	$1.14M
Blackrock funding, inc. /de	565.24K	0.60%	$915.68K
Sfmg	367.00K	0.49%	$535.82K
Blackrock	262.65K	0.36%	$204.10K
Renaissance	265.13K	0.36%	$387.08K
Group one trading	221.05K	0.30%	$322.73M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Fortress investment group	5.85M	1.34%	$9.48M
Crcm lp	706.62K	0.34%	$1.14M
Sfmg	367.00K	0.04%	$535.82K
J2 capital management	25.00K	0.03%	$36.75K
Alhambra investment partners	24.96K	0.02%	$36.69K
Kure advisory	18.60K	0.02%	$27.34K
Xtx topco	124.31K	0.01%	$201.38K
Insight advisors, llc/ pa	23.70K	0.01%	$38.40K
Headlands	30.04K	0.01%	$48.66K
Mirador capital partners lp	25.09K	0.01%	$36.88K

Top Buyers

Holder	Shares	% Assets	Change
Ubs group	1.39M	0.00%	1.38M
Renaissance	265.13K	0.00%	252.53K
Millennium management	192.15K	0.00%	192.15K
Geode capital management	719.30K	0.00%	165.09K
Blackrock funding, inc. /de	565.24K	-	145.01K

Top Sellers

Holder	Shares	% Assets	Change
Crcm lp	706.62K	0.34%	-956.13K
Portolan capital management	-	-	-289.35K
Omers administration	-	-	-224.30K
Sfmg	367.00K	0.04%	-133.00K
Blackrock	262.65K	-	-111.75K

New Positions

Holder	Shares	% Assets	Change	Value
Goldman sachs group	90.12K	-	90.12K	$131.58K
Virtu financial	49.22K	0.00%	49.22K	$72.00K
Bnp paribas arbitrage, snc	40.05K	-	40.05K	$58.48K
Squarepoint ops	34.24K	-	34.24K	$49.99K
Quadrature capital	33.66K	0.00%	33.66K	$54.19K

Sold Out

Holder	Change
Psi advisors	-6.00
West paces advisors	-10.00
Farther finance advisors	-10.00
National bank of canada /fi/	-28.00
Ancora advisors	-34.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Jun 30, 2025	67	-5.63%	15,286,855	-9.24%	16	4.90%	20	-39.39%	25	47.06%
Mar 31, 2025	71	-1.39%	16,875,777	25.96%	18	5.65%	34	-8.11%	17	-5.56%
Dec 31, 2024	32	-40.74%	7,673,666	-1.80%	10	9.37%	13	-7.14%	13	-27.78%
Sep 30, 2024	54	-12.90%	7,814,325	-1.99%	10	8.71%	14	-26.32%	18	-28.00%
Jun 30, 2024	62	-1.59%	7,973,057	-7.60%	10	8.00%	19	18.75%	25	-10.71%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard US Total Market Shares ETF	1.58M	1.69%	-
Vanguard Total Stock Mkt Idx Inv	1.55M	1.64%	-34.16K
Vanguard Institutional Extnd Mkt Idx Tr	736.16K	0.78%	-273.72K
Fidelity Extended Market Index	378.37K	0.35%	-3.11K
Extended Equity Market Fund K	142.54K	0.15%	-2.85K
iShares Micro-Cap ETF	136.27K	0.13%	-
Fidelity Total Market Index	124.77K	0.12%	-266.00
NT Ext Equity Mkt Idx Fd - L	91.73K	0.10%	-
Northern Trust Extended Eq Market Idx	91.73K	0.10%	-
NT Ext Equity Mkt Idx Fd - NL	89.17K	0.09%	28.30K

Recent Insider Transactions

Date	Name	Role	Activity	Value
May 23, 2025	Riley Christopher	General Counsel & Secretary	Sell	$13.71K
May 23, 2025	CROSSMAN MARC	CFO & COO	Sell	$129.79K
May 23, 2025	Kohn Bernhard L III	CEO & President	Sell	$39.26K
Aug 20, 2024	Kohn Bernhard L III	CEO & President	Sell	$43.95K
Aug 19, 2024	Kohn Bernhard L III	CEO & President	Sell	$43.36K

Insider Transactions Trends

Date	Buy	Sell
2025 Q1	-	-
2024 Q4	-	-
2024 Q3	-	6
2024 Q2	-	6
2023 Q4	-	2

PLBY Ownership FAQ

Who Owns Playboy?

Playboy shareholders are primarily institutional investors at 16.19%, followed by 21.57% insiders and 62.24% retail investors. The average institutional ownership in Playboy's industry, Leisure Stocks , is 60.59%, which Playboy falls below.

Who owns the most shares of Playboy?

Playboy’s largest shareholders are Fortress investment group (5.85M shares, 6.20%), Vanguard group (2.41M shares, 3.24%), and Ubs group (1.39M shares, 1.86%). Together, they hold 11.29% of Playboy’s total shares outstanding.

Does Blackrock own Playboy?

Yes, BlackRock owns 0.36% of Playboy, totaling 262.65K shares as of Jun 2024. This represents 0% of BlackRock's total assets, with a market value of 204.1K$. In the last quarter, BlackRock decreased its holdings by -112K shares, a -29.85% change.

Who is Playboy’s biggest shareholder by percentage of total assets invested?

Fortress investment group is Playboy’s biggest shareholder by percentage of total assets invested, with 1.34% of its assets in 5.85M Playboy shares, valued at 9.48M$.

Who is the top mutual fund holder of Playboy shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of Playboy shares, with 1.69% of its total shares outstanding invested in 1.58M Playboy shares.

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