Playboy Ownership | Who Owns Playboy?
Playboy Ownership Summary
Playboy is owned by 12.29% institutional investors, 18.22% insiders, and 69.49% retail investors. Fortress investment group is the largest institutional shareholder, holding 17.57% of PLBY shares. Vanguard Total Stock Mkt Idx Inv is the top mutual fund, with 1.91% of its assets in Playboy shares.
PLBY Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Playboy | 12.29% | 18.22% | 69.49% |
| Sector | Consumer Cyclical Stocks | 33.21% | 14.10% | 52.70% |
| Industry | Leisure Stocks | 29.35% | 17.38% | 53.27% |
| Idea | NFT Stocks Stocks List | 40.37% | 5.27% | 54.36% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Fortress investment group | 16.59M | 17.57% | $24.39M |
| Crcm lp | 4.35M | 4.33% | $6.61M |
| Vanguard group | 2.74M | 2.68% | $5.16M |
| Marshall wace, llp | 1.81M | 1.81% | $2.76M |
| Geode capital management | 743.48K | 0.73% | $1.40M |
| Sfmg | 690.00K | 0.69% | $1.05M |
| Blackrock funding, inc. /de | 596.59K | 0.59% | $906.81K |
| Morgan stanley | 592.05K | 0.58% | $1.11M |
| Renaissance | 425.36K | 0.42% | $646.55K |
| Vanguard fiduciary trust | 386.05K | 0.39% | $586.79K |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Crcm lp | 4.35M | 4.68% | $6.61M |
| Fortress investment group | 16.59M | 3.24% | $24.39M |
| Sfmg | 690.00K | 0.07% | $1.05M |
| Hill investment group partners | 207.65K | 0.03% | $315.63K |
| J2 capital management | 17.50K | 0.02% | $26.60K |
| Kure advisory | 18.60K | 0.02% | $28.27K |
| Gsa capital partners llp | 152.18K | 0.01% | $231.00K |
| Alhambra investment partners | 18.21K | 0.01% | $27.68K |
| Headlands | 47.83K | 0.01% | $72.70K |
| Catalyst funds management pty | 31.70K | 0.01% | $48.18K |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Fortress investment group | 16.59M | 3.24% | 10.74M |
| Marshall wace, llp | 1.81M | 0.00% | 1.19M |
| Crcm lp | 4.35M | 4.68% | 656.07K |
| Vanguard fiduciary trust | 386.05K | 0.00% | 386.05K |
| Sei investments | 379.79K | 0.00% | 379.79K |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Jane street group | 91.96K | - | -705.66K |
| Portolan capital management | - | - | -289.35K |
| Omers administration | - | - | -224.30K |
| Virtu financial | - | - | -121.06K |
| Blackrock | 262.65K | - | -111.75K |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Vanguard fiduciary trust | 386.05K | 0.00% | 386.05K | $586.79K |
| Sei investments | 379.79K | 0.00% | 379.79K | $577.28K |
| Gsa capital partners llp | 152.18K | 0.01% | 152.18K | $231.00K |
| Hillsdale investment management | 149.90K | 0.01% | 149.90K | $227.85K |
| Vanguard global advisers | 34.57K | - | 34.57K | $52.55K |
Sold Out
| Holder | Change |
|---|---|
| Psi advisors | -6.00 |
| West paces advisors | -10.00 |
| Grey fox wealth advisors | -16.00 |
| Ancora advisors | -34.00 |
| Ifp advisors | -40.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Dec 31, 2025 | 45 | -40.79% | 12,595,825 | -52.29% | 12 | 1.57% | 16 | -52.94% | 15 | -28.57% |
| Sep 30, 2025 | 42 | -33.33% | 7,300,581 | -47.77% | 7 | 3.53% | 19 | 11.76% | 10 | -60.00% |
| Jun 30, 2025 | 67 | -5.63% | 15,286,855 | -9.24% | 16 | 4.90% | 20 | -39.39% | 25 | 47.06% |
| Mar 31, 2025 | 71 | -1.39% | 16,875,777 | 25.96% | 18 | 5.65% | 34 | -8.11% | 17 | -5.56% |
| Dec 31, 2024 | 32 | -40.74% | 7,673,666 | -1.80% | 10 | 9.37% | 13 | -7.14% | 13 | -27.78% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Vanguard Total Stock Mkt Idx Inv | 2.20M | 1.91% | - |
| Vanguard US Total Market Shares ETF | 1.58M | 1.69% | - |
| Vanguard Institutional Extnd Mkt Idx Tr | 696.33K | 0.60% | - |
| IMC US Ultra Micro Cap | 379.79K | 0.33% | 379.79K |
| Fidelity Extended Market Index | 347.42K | 0.30% | 8.52K |
| Pleiades Small Cap Equity A | 189.90K | 0.16% | 189.90K |
| Extended Equity Market Fund B | 168.60K | 0.15% | - |
| Extended Equity Market Fund E | 168.60K | 0.15% | - |
| Blackrock Extended Mkt Fund CF | 168.60K | 0.15% | - |
| iShares Micro-Cap ETF | 162.40K | 0.14% | - |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| May 13, 2026 | Kohn Bernhard L III | CEO & President | Sell | $136.16K |
| May 12, 2026 | Kohn Bernhard L III | CEO & President | Sell | $141.67K |
| May 11, 2026 | Kohn Bernhard L III | CEO & President | Sell | $131.45K |
| May 07, 2026 | CROSSMAN MARC | CFO & COO | Sell | $152.11K |
| May 08, 2026 | CROSSMAN MARC | CFO & COO | Sell | $144.37K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2026 Q2 | - | 10 |
| 2026 Q1 | - | 1 |
| 2025 Q4 | - | 1 |
| 2025 Q3 | - | - |
| 2025 Q2 | - | 3 |
PLBY Ownership FAQ
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