Playboy Ownership | Who Owns Playboy?

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Playboy Ownership Summary

Playboy is owned by 12.29% institutional investors, 18.22% insiders, and 69.49% retail investors. Fortress investment group is the largest institutional shareholder, holding 17.57% of PLBY shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 1.69% of its assets in Playboy shares.

PLBY Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Playboy	12.29%	18.22%	69.49%
Sector	Consumer Cyclical Stocks	33.21%	14.13%	52.66%
Industry	Leisure Stocks	29.35%	17.38%	53.27%
Idea	NFT Stocks Stocks List	40.37%	5.27%	54.36%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Fortress investment group	16.59M	17.57%	$24.39M
Vanguard group	2.74M	2.68%	$5.16M
Crcm lp	1.45M	1.54%	$2.13M
Jane street group	797.62K	0.78%	$1.50M
Geode capital management	743.48K	0.73%	$1.40M
Morgan stanley	592.05K	0.58%	$1.11M
Blackrock funding, inc. /de	585.93K	0.57%	$1.10M
Renaissance	521.13K	0.51%	$979.72K
Sfmg	450.00K	0.44%	$846.00K
Blackrock	262.65K	0.36%	$204.10K

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Fortress investment group	16.59M	3.24%	$24.39M
Crcm lp	1.45M	0.62%	$2.13M
Sfmg	450.00K	0.06%	$846.00K
Hill investment group partners	207.65K	0.04%	$305.25K
J2 capital management	17.50K	0.02%	$32.90K
Kure advisory	18.60K	0.02%	$34.96K
Alhambra investment partners	19.71K	0.02%	$37.06K
Mirador capital partners lp	25.09K	0.01%	$47.17K
Xtx topco	61.98K	0.00%	$91.11K
Copia wealth management	2.38K	0.00%	$4.48K

Top Buyers

Holder	Shares	% Assets	Change
Fortress investment group	16.59M	3.24%	10.74M
Crcm lp	1.45M	0.62%	744.54K
Jane street group	797.62K	0.00%	651.45K
Goldman sachs group	370.23K	0.00%	261.41K
Hill investment group partners	207.65K	0.04%	207.65K

Top Sellers

Holder	Shares	% Assets	Change
Portolan capital management	-	-	-289.35K
Omers administration	-	-	-224.30K
Ubs group	196.12K	0.00%	-204.69K
Blackrock	262.65K	-	-111.75K
Renaissance	521.13K	0.00%	-105.48K

New Positions

Holder	Shares	% Assets	Change	Value
Hill investment group partners	207.65K	0.04%	207.65K	$305.25K
Jefferies financial group	50.00K	0.00%	50.00K	$94.00K
Hudson bay capital management lp	35.38K	0.00%	35.38K	$52.02K
Point72 asia (singapore) pte.	11.54K	0.00%	11.54K	$16.97K
Ameriprise financial	10.00K	-	10.00K	$14.70M

Sold Out

Holder	Change
Psi advisors	-6.00
West paces advisors	-10.00
Farther finance advisors	-10.00
Grey fox wealth advisors	-16.00
National bank of canada /fi/	-28.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Dec 31, 2025	45	-40.79%	12,595,825	-52.29%	12	1.57%	16	-52.94%	15	-28.57%
Sep 30, 2025	42	-33.33%	7,300,581	-47.77%	7	3.53%	19	11.76%	10	-60.00%
Jun 30, 2025	67	-5.63%	15,286,855	-9.24%	16	4.90%	20	-39.39%	25	47.06%
Mar 31, 2025	71	-1.39%	16,875,777	25.96%	18	5.65%	34	-8.11%	17	-5.56%
Dec 31, 2024	32	-40.74%	7,673,666	-1.80%	10	9.37%	13	-7.14%	13	-27.78%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard US Total Market Shares ETF	1.58M	1.69%	-
Vanguard Total Stock Mkt Idx Inv	1.60M	1.49%	60.58K
Vanguard Institutional Extnd Mkt Idx Tr	696.33K	0.65%	-
Fidelity Extended Market Index	341.54K	0.32%	69.84K
iShares Micro-Cap ETF	174.78K	0.16%	64.34K
Blackrock Extended Mkt Fund CF	168.60K	0.16%	168.60K
Extended Equity Market Fund K	144.61K	0.13%	94.00
Fidelity Total Market Index	104.67K	0.10%	-19.07K
Spartan Extended Market Index Pool F	102.55K	0.10%	44.36K
Fidelity Series Total Market Index	97.81K	0.09%	-

Recent Insider Transactions

Date	Name	Role	Activity	Value
Mar 25, 2026	CROSSMAN MARC	CFO & COO	Sell	$172.84K
Nov 21, 2025	Edmonds Tracey E	-	Sell	$123.97K
May 23, 2025	Riley Christopher	General Counsel & Secretary	Sell	$13.71K
May 23, 2025	CROSSMAN MARC	CFO & COO	Sell	$129.79K
May 23, 2025	Kohn Bernhard L III	CEO & President	Sell	$39.26K

Insider Transactions Trends

Date	Buy	Sell
2026 Q1	-	1
2025 Q4	-	1
2025 Q3	-	-
2025 Q2	-	3
2025 Q1	-	-

PLBY Ownership FAQ

Who Owns Playboy?

Playboy shareholders are primarily institutional investors at 12.29%, followed by 18.22% insiders and 69.49% retail investors. The average institutional ownership in Playboy's industry, Leisure Stocks , is 29.35%, which Playboy falls below.

Who owns the most shares of Playboy?

Playboy’s largest shareholders are Fortress investment group (16.59M shares, 17.57%), Vanguard group (2.74M shares, 2.68%), and Crcm lp (1.45M shares, 1.54%). Together, they hold 21.79% of Playboy’s total shares outstanding.

Does Blackrock own Playboy?

Yes, BlackRock owns 0.36% of Playboy, totaling 262.65K shares as of Jun 2024. This represents 0% of BlackRock's total assets, with a market value of 204.1K$. In the last quarter, BlackRock decreased its holdings by -112K shares, a -29.85% change.

Who is Playboy’s biggest shareholder by percentage of total assets invested?

Fortress investment group is Playboy’s biggest shareholder by percentage of total assets invested, with 3.24% of its assets in 16.59M Playboy shares, valued at 24.39M$.

Who is the top mutual fund holder of Playboy shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of Playboy shares, with 1.69% of its total shares outstanding invested in 1.58M Playboy shares.

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