Playboy Ownership | Who Owns Playboy?
Playboy Ownership Summary
Playboy is owned by 7.73% institutional investors, 19.11% insiders, and 73.16% retail investors. Fortress investment group is the largest institutional shareholder, holding 17.57% of PLBY shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 1.69% of its assets in Playboy shares.
PLBY Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Playboy | 7.73% | 19.11% | 73.16% |
| Sector | Consumer Cyclical Stocks | 42.71% | 14.17% | 43.12% |
| Industry | Leisure Stocks | 39.42% | 17.67% | 42.92% |
| Idea | NFT Stocks Stocks List | 46.73% | 5.27% | 48.00% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Fortress investment group | 16.59M | 17.57% | $24.39M |
| Vanguard group | 2.74M | 2.68% | $5.16M |
| Crcm lp | 1.45M | 1.54% | $2.13M |
| Jane street group | 797.62K | 0.78% | $1.50M |
| Geode capital management | 743.48K | 0.73% | $1.40M |
| Morgan stanley | 646.06K | 0.68% | $949.71K |
| Renaissance | 626.61K | 0.66% | $921.11K |
| Blackrock funding, inc. /de | 573.14K | 0.61% | $842.52K |
| Sfmg | 450.00K | 0.44% | $846.00K |
| Blackrock | 262.65K | 0.36% | $204.10K |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Fortress investment group | 16.59M | 3.24% | $24.39M |
| Crcm lp | 1.45M | 0.62% | $2.13M |
| Sfmg | 450.00K | 0.06% | $846.00K |
| Hill investment group partners | 207.65K | 0.04% | $305.25K |
| J2 capital management | 17.50K | 0.02% | $32.90K |
| Kure advisory | 18.60K | 0.02% | $34.96K |
| Alhambra investment partners | 19.71K | 0.02% | $37.06K |
| Mirador capital partners lp | 25.09K | 0.01% | $47.17K |
| Xtx topco | 61.98K | 0.00% | $91.11K |
| Copia wealth management | 2.38K | 0.00% | $4.48K |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Fortress investment group | 16.59M | 3.24% | 10.74M |
| Crcm lp | 1.45M | 0.62% | 744.54K |
| Jane street group | 797.62K | 0.00% | 651.45K |
| Hill investment group partners | 207.65K | 0.04% | 207.65K |
| Millennium management | 192.15K | 0.00% | 192.15K |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Portolan capital management | - | - | -289.35K |
| Omers administration | - | - | -224.30K |
| Ubs group | 196.12K | 0.00% | -204.69K |
| Blackrock | 262.65K | - | -111.75K |
| Cantor fitzgerald, l. p. | - | - | -82.01K |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Hill investment group partners | 207.65K | 0.04% | 207.65K | $305.25K |
| Hudson bay capital management lp | 35.38K | 0.00% | 35.38K | $52.02K |
| Group one trading | 30.35K | 0.00% | 30.35K | $44.62M |
| Point72 asia (singapore) pte. | 11.54K | 0.00% | 11.54K | $16.97K |
| Ameriprise financial | 10.00K | - | 10.00K | $14.70M |
Sold Out
| Holder | Change |
|---|---|
| Psi advisors | -6.00 |
| West paces advisors | -10.00 |
| Farther finance advisors | -10.00 |
| Grey fox wealth advisors | -16.00 |
| National bank of canada /fi/ | -28.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Sep 30, 2025 | 42 | -33.33% | 7,300,581 | -47.77% | 7 | 3.53% | 19 | 11.76% | 10 | -60.00% |
| Jun 30, 2025 | 67 | -5.63% | 15,286,855 | -9.24% | 16 | 4.90% | 20 | -39.39% | 25 | 47.06% |
| Mar 31, 2025 | 71 | -1.39% | 16,875,777 | 25.96% | 18 | 5.65% | 34 | -8.11% | 17 | -5.56% |
| Dec 31, 2024 | 32 | -40.74% | 7,673,666 | -1.80% | 10 | 9.37% | 13 | -7.14% | 13 | -27.78% |
| Sep 30, 2024 | 54 | -12.90% | 7,814,325 | -1.99% | 10 | 8.71% | 14 | -26.32% | 18 | -28.00% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Vanguard US Total Market Shares ETF | 1.58M | 1.69% | - |
| Vanguard Total Stock Mkt Idx Inv | 1.55M | 1.64% | -34.16K |
| Vanguard Institutional Extnd Mkt Idx Tr | 736.16K | 0.78% | -273.72K |
| Fidelity Extended Market Index | 378.37K | 0.35% | -3.11K |
| Extended Equity Market Fund K | 142.54K | 0.15% | -2.85K |
| iShares Micro-Cap ETF | 136.27K | 0.13% | - |
| Fidelity Total Market Index | 124.77K | 0.12% | -266.00 |
| NT Ext Equity Mkt Idx Fd - L | 91.73K | 0.10% | - |
| Northern Trust Extended Eq Market Idx | 91.73K | 0.10% | - |
| NT Ext Equity Mkt Idx Fd - NL | 89.17K | 0.09% | 28.30K |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Nov 21, 2025 | Edmonds Tracey E | - | Sell | $123.97K |
| May 23, 2025 | Riley Christopher | General Counsel & Secretary | Sell | $13.71K |
| May 23, 2025 | CROSSMAN MARC | CFO & COO | Sell | $129.79K |
| May 23, 2025 | Kohn Bernhard L III | CEO & President | Sell | $39.26K |
| Aug 20, 2024 | Kohn Bernhard L III | CEO & President | Sell | $43.95K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2026 Q1 | - | - |
| 2025 Q4 | - | 1 |
| 2025 Q3 | - | - |
| 2025 Q2 | - | 3 |
| 2025 Q1 | - | - |
PLBY Ownership FAQ
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