Playboy Ownership | Who Owns Playboy?


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Playboy Ownership Summary


Playboy is owned by 7.73% institutional investors, 19.11% insiders, and 73.16% retail investors. Fortress investment group is the largest institutional shareholder, holding 17.57% of PLBY shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 1.69% of its assets in Playboy shares.

PLBY Ownership Benchmark


TypeName% Inst% Insiders% Retail
StockPlayboy7.73%19.11%73.16%
SectorConsumer Cyclical Stocks 42.71%14.17%43.12%
IndustryLeisure Stocks 39.42%17.67%42.92%
IdeaNFT Stocks Stocks List46.73%5.27%48.00%

Institutional Shareholders


Top Institutional Shareholders by Total Shares

HolderShares% HoldingValue
Fortress investment group16.59M17.57%$24.39M
Vanguard group2.74M2.68%$5.16M
Crcm lp1.45M1.54%$2.13M
Jane street group797.62K0.78%$1.50M
Geode capital management743.48K0.73%$1.40M
Morgan stanley646.06K0.68%$949.71K
Renaissance626.61K0.66%$921.11K
Blackrock funding, inc. /de573.14K0.61%$842.52K
Sfmg450.00K0.44%$846.00K
Blackrock262.65K0.36%$204.10K

Top Institutional Shareholders by % of Total Assets

HolderShares% AssetsValue
Fortress investment group16.59M3.24%$24.39M
Crcm lp1.45M0.62%$2.13M
Sfmg450.00K0.06%$846.00K
Hill investment group partners207.65K0.04%$305.25K
J2 capital management17.50K0.02%$32.90K
Kure advisory18.60K0.02%$34.96K
Alhambra investment partners19.71K0.02%$37.06K
Mirador capital partners lp25.09K0.01%$47.17K
Xtx topco61.98K0.00%$91.11K
Copia wealth management2.38K0.00%$4.48K

Top Buyers

HolderShares% AssetsChange
Fortress investment group16.59M3.24%10.74M
Crcm lp1.45M0.62%744.54K
Jane street group797.62K0.00%651.45K
Hill investment group partners207.65K0.04%207.65K
Millennium management192.15K0.00%192.15K

Top Sellers

HolderShares% AssetsChange
Portolan capital management---289.35K
Omers administration---224.30K
Ubs group196.12K0.00%-204.69K
Blackrock262.65K--111.75K
Cantor fitzgerald, l. p.---82.01K

New Positions

HolderShares% AssetsChangeValue
Hill investment group partners207.65K0.04%207.65K$305.25K
Hudson bay capital management lp35.38K0.00%35.38K$52.02K
Group one trading30.35K0.00%30.35K$44.62M
Point72 asia (singapore) pte.11.54K0.00%11.54K$16.97K
Ameriprise financial10.00K-10.00K$14.70M

Sold Out

HolderChange
Psi advisors-6.00
West paces advisors-10.00
Farther finance advisors-10.00
Grey fox wealth advisors-16.00
National bank of canada /fi/-28.00

Institutional Ownership Trends


DateHoldingsChange %SharesChange %OwnershipChange %Increased PositionChange %Decreased PositionChange %
Sep 30, 202542-33.33%7,300,581-47.77%73.53%1911.76%10-60.00%
Jun 30, 202567-5.63%15,286,855-9.24%164.90%20-39.39%2547.06%
Mar 31, 202571-1.39%16,875,77725.96%185.65%34-8.11%17-5.56%
Dec 31, 202432-40.74%7,673,666-1.80%109.37%13-7.14%13-27.78%
Sep 30, 202454-12.90%7,814,325-1.99%108.71%14-26.32%18-28.00%

Top Mutual Funds Shareholders


HolderShares% HoldingChange
Vanguard US Total Market Shares ETF1.58M1.69%-
Vanguard Total Stock Mkt Idx Inv1.55M1.64%-34.16K
Vanguard Institutional Extnd Mkt Idx Tr736.16K0.78%-273.72K
Fidelity Extended Market Index378.37K0.35%-3.11K
Extended Equity Market Fund K142.54K0.15%-2.85K
iShares Micro-Cap ETF136.27K0.13%-
Fidelity Total Market Index124.77K0.12%-266.00
NT Ext Equity Mkt Idx Fd - L91.73K0.10%-
Northern Trust Extended Eq Market Idx91.73K0.10%-
NT Ext Equity Mkt Idx Fd - NL89.17K0.09%28.30K

Recent Insider Transactions


DateNameRoleActivityValue
Nov 21, 2025Edmonds Tracey E-Sell$123.97K
May 23, 2025Riley Christopher General Counsel & SecretarySell$13.71K
May 23, 2025CROSSMAN MARC CFO & COOSell$129.79K
May 23, 2025Kohn Bernhard L III CEO & PresidentSell$39.26K
Aug 20, 2024Kohn Bernhard L III CEO & PresidentSell$43.95K

Insider Transactions Trends


DateBuySell
2026 Q1--
2025 Q4-1
2025 Q3--
2025 Q2-3
2025 Q1--

PLBY Ownership FAQ


Who Owns Playboy?

Playboy shareholders are primarily institutional investors at 7.73%, followed by 19.11% insiders and 73.16% retail investors. The average institutional ownership in Playboy's industry, Leisure Stocks , is 39.42%, which Playboy falls below.

Who owns the most shares of Playboy?

Playboy’s largest shareholders are Fortress investment group (16.59M shares, 17.57%), Vanguard group (2.74M shares, 2.68%), and Crcm lp (1.45M shares, 1.54%). Together, they hold 21.79% of Playboy’s total shares outstanding.

Does Blackrock own Playboy?

Yes, BlackRock owns 0.36% of Playboy, totaling 262.65K shares as of Jun 2024. This represents 0% of BlackRock's total assets, with a market value of 204.1K$. In the last quarter, BlackRock decreased its holdings by -112K shares, a -29.85% change.

Who is Playboy’s biggest shareholder by percentage of total assets invested?

Fortress investment group is Playboy’s biggest shareholder by percentage of total assets invested, with 3.24% of its assets in 16.59M Playboy shares, valued at 24.39M$.

Who is the top mutual fund holder of Playboy shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of Playboy shares, with 1.69% of its total shares outstanding invested in 1.58M Playboy shares.

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