Playboy Ownership | Who Owns Playboy?
Playboy Ownership Summary
Playboy is owned by 31.67% institutional investors, 17.05% insiders, and 51.28% retail investors. Fortress investment group is the largest institutional shareholder, holding 16.55% of PLBY shares. Vanguard Morn Total Stk Mkt Idx Investor is the top mutual fund, with 1.90% of its assets in Playboy shares.
PLBY Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Playboy | 31.67% | 17.05% | 51.28% |
| Sector | Consumer Cyclical Stocks | 208.65% | 15.94% | -124.60% |
| Industry | Specialty Retail Stocks | 53.70% | 14.10% | 32.20% |
| Idea | NFT Stocks Stocks List | 65.27% | 5.25% | 29.48% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Fortress investment group | 16.59M | 16.55% | $25.22M |
| Crcm lp | 5.76M | 5.02% | $5.90M |
| Vanguard group | 2.74M | 2.68% | $5.16M |
| Marshall wace, llp | 1.81M | 1.81% | $2.76M |
| Geode capital management | 1.46M | 1.27% | $1.50M |
| Sfmg | 690.00K | 0.69% | $1.05M |
| State street | 711.06K | 0.62% | $728.84K |
| Blackrock funding, inc. /de | 596.59K | 0.59% | $906.81K |
| Two sigma investments, lp | 448.72K | 0.45% | $682.05K |
| Renaissance | 425.36K | 0.42% | $646.55K |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Fortress investment group | 16.59M | 6.40% | $25.22M |
| Crcm lp | 5.76M | 3.27% | $5.90M |
| Sfmg | 690.00K | 0.07% | $1.05M |
| Hill investment group partners | 307.65K | 0.03% | $363.03K |
| J2 capital management | 17.50K | 0.02% | $26.60K |
| Kure advisory | 18.60K | 0.02% | $28.27K |
| Alhambra investment partners | 18.21K | 0.01% | $27.68K |
| Headlands | 47.83K | 0.01% | $72.70K |
| R squared | 12.69K | 0.01% | $13.00K |
| Marshall wace, llp | 1.81M | 0.00% | $2.76M |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Marshall wace, llp | 1.81M | 0.00% | 1.19M |
| Russell investments group | 462.61K | 0.00% | 457.97K |
| Vanguard fiduciary trust | 386.05K | 0.00% | 386.05K |
| Two sigma investments, lp | 448.72K | 0.00% | 295.29K |
| Sfmg | 690.00K | 0.07% | 240.00K |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Millennium management | - | - | -1.12M |
| Jane street group | 91.96K | - | -705.66K |
| Morgan stanley | 187.34K | - | -404.71K |
| Sei investments | - | - | -379.79K |
| Citadel advisors | - | - | -340.68K |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Vanguard fiduciary trust | 386.05K | 0.00% | 386.05K | $586.79K |
| Vanguard global advisers | 34.57K | - | 34.57K | $52.55K |
| Wealth enhancement advisory services | 15.10K | - | 15.10K | $22.20K |
| R squared | 12.69K | 0.01% | 12.69K | $13.00K |
| Point72 asia (singapore) pte. | 11.54K | 0.00% | 11.54K | $16.97K |
Sold Out
| Holder | Change |
|---|---|
| Smallwood wealth investment management | -4.00 |
| Psi advisors | -6.00 |
| West paces advisors | -10.00 |
| Grey fox wealth advisors | -16.00 |
| Ancora advisors | -34.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Jun 30, 2026 | 92 | 2.22% | 36,324,870 | 1.34% | 31 | 3.21% | 48 | -2.04% | 23 | 15.00% |
| Mar 31, 2026 | 32 | -58.97% | 5,257,950 | -83.91% | 5 | 0.52% | 19 | -40.63% | 7 | -69.57% |
| Dec 31, 2025 | 45 | -40.79% | 12,595,825 | -52.29% | 12 | 1.57% | 16 | -52.94% | 15 | -28.57% |
| Sep 30, 2025 | 42 | -33.33% | 7,300,581 | -47.77% | 7 | 3.53% | 19 | 11.76% | 10 | -60.00% |
| Jun 30, 2025 | 67 | -5.63% | 15,286,855 | -9.24% | 16 | 4.90% | 20 | -39.39% | 25 | 47.06% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Vanguard Morn Total Stk Mkt Idx Investor | 2.20M | 1.90% | - |
| Vanguard Total Stock Mkt Idx Inv | 2.20M | 1.90% | - |
| Vanguard MStar Total Stk Mkt Idx Invest | 2.20M | 1.84% | - |
| Vanguard US Total Market Shares ETF | 1.58M | 1.69% | - |
| iShares Russell 2000 ETF | 1.14M | 0.95% | - |
| Vanguard Institutional Extnd Mkt Idx Tr | 798.26K | 0.67% | - |
| Fidelity Small Cap Index | 616.33K | 0.51% | - |
| iShares Russell 2000 Growth ETF | 487.74K | 0.41% | -1.85K |
| IMC US Ultra Micro Cap | 379.79K | 0.33% | 379.79K |
| Vanguard Russell 2000 ETF | 364.11K | 0.30% | 28.92K |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Oct 30, 2026 | Docler Holding S.a r.l. | Buy | $5.00M | |
| Oct 30, 2026 | Drawbridge Special Opportunities Fund LP | - | Sell | $775.79K |
| Oct 30, 2026 | Drawbridge Special Opportunities Fund LP | - | Sell | $975.55K |
| Oct 30, 2026 | Drawbridge Special Opportunities Fund LP | - | Sell | $2.42M |
| Oct 30, 2026 | Drawbridge Special Opportunities Fund LP | - | Sell | $284.27K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2026 Q3 | - | 26 |
| 2026 Q2 | - | 35 |
| 2026 Q1 | - | 1 |
| 2025 Q4 | - | 1 |
| 2025 Q3 | - | - |
PLBY Ownership FAQ
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