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Playboy (PLBY) Revenue & Revenue Breakdown

OverviewForecastOwnershipFinancialsChartTranscripts

Playboy Revenue Highlights

Latest Revenue (Y)

$116.14M

Latest Revenue (Q)

$28.15M

Main Segment (Y)

Trademark Licensing

Main Geography (Y)

UNITED STATES

Playboy Revenue by Period

Playboy Revenue by Year

DateRevenueChange
2024-12-31$116.14M-18.76%
2023-12-31$142.95M-46.45%
2022-12-31$266.93M8.26%
2021-12-31$246.57M66.99%
2020-12-31$147.66M89.04%
2019-12-31$78.11M-22.57%
2018-12-31$100.87M-

Playboy generated $116.14M in revenue during NA 2024, up -18.76% compared to the previous quarter, and up 148.68% compared to the same period a year ago.

Playboy Revenue by Quarter

DateRevenueChange
2025-06-30$28.15M-2.52%
2025-03-31$28.88M-65.34%
2024-12-31$83.31M547.63%
2024-09-30$12.86M-48.31%
2024-06-30$24.89M-12.13%
2024-03-31$28.32M-28.06%
2023-12-31$39.36M141.85%
2023-09-30$16.28M-53.63%
2023-06-30$35.10M-31.76%
2023-03-31$51.44M-24.92%
2022-12-31$68.52M49.91%
2022-09-30$45.71M-30.13%
2022-06-30$65.41M-5.71%
2022-03-31$69.38M-27.49%
2021-12-31$95.69M63.97%
2021-09-30$58.36M17.06%
2021-06-30$49.85M16.80%
2021-03-31$42.68M-7.87%
2020-12-31$46.33M32.35%
2020-09-30$35.00M1.29%
2020-06-30$34.56M8.76%
2020-03-31$31.77M49.60%
2019-12-31$21.24M13.08%
2019-09-30$18.78M-1.38%
2019-06-30$19.04M-
2019-03-31$19.04M-

Playboy generated $28.15M in revenue during Q2 2025, up -2.52% compared to the previous quarter, and up 99.40% compared to the same period a year ago.

Playboy Revenue Breakdown

Playboy Revenue Breakdown by Product

Annual Revenue by Product

Product/ServiceDec 24Dec 23Dec 22Dec 21
Digital Subscriptions$15.07M---
Trademark Licensing$72.20M$44.29M$205.70M$363.00M
TV And Cable Programming$6.79M$7.75M$9.38M$10.62M
Consumer Products$69.73M$77.98M$186.57M$147.85M
Magazine And Digital Subscriptions-$12.93M$5.20M$4.90M

Playboy's latest annual revenue breakdown by segment (product or service), as of Dec 24: Trademark Licensing (44.08%), Consumer Products (42.57%), Digital Subscriptions (9.20%), and TV And Cable Programming (4.14%).

Quarterly Revenue by Product

Product/ServiceJun 25Mar 25Dec 24Sep 24Mar 24Dec 23Jun 23Mar 23Dec 22Sep 22Jun 22Mar 22Dec 21Sep 21Jun 21Mar 21
Trademark Licensing$357.00M$368.70M-$70.20M$33.20M-$187.00M$197.60M$15.52M$376.10M$340.10M$351.20M$17.20M$377.60M$387.00M$401.00M
Consumer Products$135.00K$16.33M$50.99M$2.00K$18.74M$21.28M$19.70M$37.01M$48.32M$44.01M$44.60M$49.64M$61.79M$36.00M$28.01M$22.05M
TV And Cable Programming--$3.44M$1.66M$1.69M$3.68M$2.02M$2.05M$2.33M$2.26M$2.35M$2.44M$2.75M$2.68M$2.60M$2.59M
Magazine And Digital Subscriptions-----$2.43M$5.30M$5.20M$2.35M$5.00M$4.90M$5.20M$13.96M$5.40M$5.40M$4.90M

Playboy's latest quarterly revenue breakdown by segment (product or service), as of Jun 25: Trademark Licensing (99.96%), and Consumer Products (0.04%).

Playboy Revenue Breakdown by Country

Annual Revenue by Country

CountryDec 24Dec 23Dec 22Dec 21
AUSTRALIA$31.27M$32.04M$41.88M$21.38M
UNITED STATES$55.93M$61.81M$158.20M$152.41M
Other Countries$7.88M$9.62M$12.66M$23.11M
CHINA$11.04M$28.95M$42.51M$43.53M

Playboy's latest annual revenue breakdown by geography, as of Dec 24: UNITED STATES (52.70%), AUSTRALIA (29.47%), CHINA (10.40%), and Other Countries (7.42%).

Quarterly Revenue by Country

CountryJun 25Mar 25Dec 24Sep 24Mar 24Dec 23Jun 23Mar 23
AUSTRALIA$6.84M$6.64M$23.14M$8.13M$17.48M$7.61M$6.95M-
UNITED STATES$8.83M$9.99M$34.11M$7.66M$14.16M$14.99M$14.97M$31.85M
LUXEMBOURG$5.00M$5.00M------
CHINA$3.18M$3.20M$6.29M$3.30M$1.45M$13.93M$7.47M$7.55M
Other Countries$1.35M$1.41M$4.10M$1.90M$1.88M$4.92M$2.10M$2.59M

Playboy's latest quarterly revenue breakdown by geography, as of Jun 25: UNITED STATES (35.05%), AUSTRALIA (27.14%), LUXEMBOURG (19.84%), CHINA (12.62%), and Other Countries (5.34%).

Playboy Peer Comparison by Revenue

TickerCompanyLast Year RevenueLast Quarter Revenue
RRGBRed Robin Gourmet Burgers$1.25B$285.23M
RDNWRideNow Group$1.21B$299.90M
FNKOFunko$1.05B$190.74M
AKAa.k.a. Brands$574.70M$128.66M
CLARClarus$264.31M$55.25M
PLBYPlayboy$116.14M$28.15M
LAZRLuminar$75.39M$15.63M
TRONTron$4.31M$1.34M
LIDRAEye$202.00K$22.00K

PLBY Revenue FAQ

What is Playboy’s yearly revenue?

Playboy's yearly revenue for 2024 was $116.14M, representing a decrease of -18.76% compared to 2023. The company's yearly revenue for 2023 was $142.95M, representing a decrease of -46.45% compared to 2022. PLBY's yearly revenue for 2022 was $266.93M, representing an increase of 8.26% compared to 2021.

What is Playboy’s quarterly revenue?

Playboy's quarterly revenue for Q2 2025 was $28.15M, a -2.52% decrease from the previous quarter (Q1 2025), and a 13.11% increase year-over-year (Q2 2024). The company's quarterly revenue for Q1 2025 was $28.88M, a -65.34% decrease from the previous quarter (Q4 2024), and a 1.96% increase year-over-year (Q1 2024). PLBY's quarterly revenue for Q4 2024 was $83.31M, a 547.63% increase from the previous quarter (Q3 2024), and a 111.64% increase year-over-year (Q4 2023).

What is Playboy’s revenue growth rate?

Playboy's revenue growth rate for the last 3 years (2022-2024) was -56.49%, and for the last 5 years (2020-2024) was -21.35%.

What are Playboy’s revenue streams?

Playboy's revenue streams in c 24 are Digital Subscriptions, Trademark Licensing, TV And Cable Programming, and Consumer Products. Digital Subscriptions generated $15.07M in revenue, accounting 9.20% of the company's total revenue Trademark Licensing generated $72.2M in revenue, accounting 44.08% of the company's total revenue, up 63.01% year-over-year. TV And Cable Programming generated $6.79M in revenue, accounting 4.14% of the company's total revenue, down -12.38% year-over-year. Consumer Products generated $69.73M in revenue, accounting 42.57% of the company's total revenue, down -10.59% year-over-year.

What is Playboy’s main source of revenue?

For the fiscal year ending Dec 24, the largest source of revenue of Playboy was Trademark Licensing. This segment made a revenue of $72.2M, representing 44.08% of the company's total revenue.