Planet Fitness Ownership | Who Owns Planet Fitness?
Planet Fitness Ownership Summary
Planet Fitness is owned by 28.91% institutional investors, 0.35% insiders, and 70.74% retail investors. T. rowe price investment management is the largest institutional shareholder, holding 13.93% of PLNT shares. T. Rowe Price Mid-Cap Growth is the top mutual fund, with 4.47% of its assets in Planet Fitness shares.
PLNT Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Planet Fitness | 28.91% | 0.35% | 70.74% |
| Sector | Consumer Cyclical Stocks | 249.03% | 15.40% | -164.42% |
| Industry | Leisure Stocks | 57.92% | 20.26% | 21.82% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| T. rowe price investment management | 11.63M | 13.93% | $865.19M |
| Blackrock funding, inc. /de | 9.91M | 11.86% | $736.92M |
| Blackrock | 10.28M | 11.84% | $756.65M |
| Vanguard group | 7.89M | 9.45% | $856.13M |
| Srs investment management | 4.89M | 5.85% | $363.46M |
| Price t rowe associates inc /md/ | 2.90M | 3.47% | $215.38M |
| Ninety one uk | 2.81M | 3.37% | $209.35M |
| Dorsal capital management | 2.52M | 3.02% | $187.81M |
| State street | 2.51M | 3.01% | $186.75M |
| Jpmorgan chase | 2.36M | 2.82% | $173.73M |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Dorsal capital management | 2.52M | 7.30% | $187.81M |
| Steadfast capital management lp | 2.21M | 5.63% | $164.57M |
| Two creeks capital management, lp | 603.93K | 4.61% | $44.92M |
| Sea cliff partners management, lp | 102.48K | 3.94% | $7.62M |
| Srs investment management | 4.89M | 3.84% | $363.46M |
| Cadian capital management, lp | 355.00K | 3.22% | $26.40M |
| Van berkom & associates | 990.82K | 2.43% | $73.70M |
| Monimus capital management, lp | 108.80K | 2.24% | $8.09M |
| Triodos investment management bv | 370.00K | 2.08% | $27.52M |
| 2xideas | 69.26K | 2.02% | $5.15M |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| T. rowe price investment management | 11.63M | 0.60% | 2.40M |
| Aqr capital management | 1.16M | 0.04% | 1.15M |
| Norges bank | 1.00M | 0.01% | 1.00M |
| Goldman sachs group | 2.09M | 0.02% | 928.82K |
| Fmr | 689.62K | 0.00% | 670.44K |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Anomaly capital management, lp | - | - | -1.77M |
| Invesco | 171.03K | 0.00% | -1.64M |
| Price t rowe associates inc /md/ | 2.90M | 0.02% | -1.61M |
| Citadel advisors | 286.91K | 0.00% | -1.42M |
| Blackrock | 10.28M | 0.02% | -1.14M |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Norges bank | 1.00M | 0.01% | 1.00M | $108.80M |
| Vanguard fiduciary trust | 524.69K | 0.01% | 524.69K | $39.03M |
| Axa investment managers | 446.18K | 0.13% | 446.18K | $46.31M |
| Gw&k investment management | 433.12K | 0.28% | 433.12K | $32.22M |
| Man group | 421.33K | 0.06% | 421.33K | $31.34M |
Sold Out
| Holder | Change |
|---|---|
| Wealth watch advisors | -1.00 |
| Harbor investment advisory | -1.00 |
| Advisornet financial | -1.00 |
| International assets investment management | -3.00 |
| American capital advisory | -3.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Mar 31, 2026 | 221 | -51.96% | 24,145,265 | -73.60% | 28 | 0.24% | 106 | -49.76% | 76 | -55.29% |
| Dec 31, 2025 | 311 | -28.34% | 50,004,136 | -47.30% | 59 | 0.47% | 142 | -29.00% | 122 | -23.27% |
| Sep 30, 2025 | 283 | -33.88% | 50,722,839 | -45.75% | 60 | 0.49% | 122 | -44.55% | 114 | -12.98% |
| Jun 30, 2025 | 434 | 1.64% | 95,690,872 | 1.43% | 113 | 0.91% | 222 | -0.45% | 132 | 4.76% |
| Mar 31, 2025 | 424 | 1.68% | 94,383,454 | 3.04% | 112 | 0.96% | 220 | 25.00% | 127 | -19.62% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| T. Rowe Price Mid-Cap Growth | 3.55M | 4.47% | 140.20K |
| T. Rowe Price US Mid-Cap Growth Equity | 3.55M | 4.47% | 277.40K |
| iShares Core S&P Mid-Cap ETF | 2.80M | 3.53% | -1.41K |
| Vanguard US Total Market Shares ETF | 2.69M | 3.20% | -106.38K |
| Vanguard Total Stock Mkt Idx Inv | 2.53M | 3.19% | -92.23K |
| Vanguard Small Cap Index | 1.84M | 2.32% | -44.15K |
| T. Rowe Price US Small-Cap Core Equity | 1.58M | 1.99% | 697.25K |
| T. Rowe Price Small-Cap Stock | 1.58M | 1.99% | 639.50K |
| T. Rowe Price All-Cap Opportunities Fund | 1.50M | 1.88% | -255.90K |
| T. Rowe Price US All-Cap Opp Eq Comp | 1.50M | 1.88% | -171.50K |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| May 12, 2026 | Keating Colleen | Chief Executive Officer | Buy | $247.70K |
| May 08, 2026 | RATHKE FRANCES G | - | Buy | $231.05K |
| Jun 11, 2025 | Keating Colleen | Chief Executive Officer | Sell | $892.24K |
| Jun 11, 2025 | Keating Colleen | Chief Executive Officer | Sell | $1.53M |
| Mar 10, 2025 | DUNAWAY CAMBRIA W | - | Sell | $276.33K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2026 Q2 | 2 | - |
| 2026 Q1 | - | - |
| 2025 Q4 | - | - |
| 2025 Q3 | - | - |
| 2025 Q2 | - | 2 |
PLNT Ownership FAQ
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