Planet Fitness (PLNT) Revenue & Revenue Breakdown

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Planet Fitness Revenue Highlights

Latest Revenue (Y)

$1.32B

Latest Revenue (Q)

$330.35M

Main Segment (Y)

Franchise

Main Geography (Y)

Americas

Planet Fitness Revenue by Period

Planet Fitness Revenue by Year

Date	Revenue	Change
2025-12-31	$1.32B	12.06%
2024-12-31	$1.18B	10.30%
2023-12-31	$1.07B	14.36%
2022-12-31	$936.77M	59.58%
2021-12-31	$587.02M	44.37%
2020-12-31	$406.62M	-40.97%
2019-12-31	$688.80M	20.23%
2018-12-31	$572.90M	33.25%
2017-12-31	$429.94M	13.67%
2016-12-31	$378.24M	14.43%
2015-12-31	$330.54M	18.14%
2014-12-31	$279.78M	32.59%
2013-12-31	$211.01M	32.14%
2012-12-31	$159.69M	-

Planet Fitness generated $1.32B in revenue during NA 2025, up 12.06% compared to the previous quarter, and up 325.65% compared to the same period a year ago.

Planet Fitness Revenue by Quarter

Date	Revenue	Change
2025-09-30	$330.35M	-3.09%
2025-06-30	$340.88M	23.21%
2025-03-31	$276.66M	-18.74%
2024-12-31	$340.45M	16.49%
2024-09-30	$292.25M	-2.89%
2024-06-30	$300.94M	21.34%
2024-03-31	$248.02M	-13.00%
2023-12-31	$285.09M	2.71%
2023-09-30	$277.55M	-3.11%
2023-06-30	$286.46M	28.91%
2023-03-31	$222.22M	-20.99%
2022-12-31	$281.27M	15.09%
2022-09-30	$244.39M	8.89%
2022-06-30	$224.44M	20.23%
2022-03-31	$186.68M	1.65%
2021-12-31	$183.64M	19.05%
2021-09-30	$154.25M	12.39%
2021-06-30	$137.25M	22.68%
2021-03-31	$111.88M	-16.37%
2020-12-31	$133.77M	26.94%
2020-09-30	$105.38M	161.93%
2020-06-30	$40.23M	-68.38%
2020-03-31	$127.23M	-33.56%
2019-12-31	$191.51M	14.80%
2019-09-30	$166.81M	-8.17%
2019-06-30	$181.66M	22.07%
2019-03-31	$148.82M	-14.65%
2018-12-31	$174.36M	27.59%
2018-09-30	$136.66M	-2.77%
2018-06-30	$140.55M	15.84%
2018-03-31	$121.33M	-9.47%
2017-12-31	$134.03M	37.47%
2017-09-30	$97.50M	-9.15%
2017-06-30	$107.32M	17.80%
2017-03-31	$91.10M	-21.75%
2016-12-31	$116.42M	33.80%
2016-09-30	$87.01M	-4.88%
2016-06-30	$91.47M	9.75%
2016-03-31	$83.34M	-21.26%
2015-12-31	$105.84M	53.81%
2015-09-30	$68.82M	-12.84%
2015-06-30	$78.95M	2.64%
2015-03-31	$76.92M	-19.89%
2014-12-31	$96.02M	51.29%
2014-09-30	$63.47M	1.23%
2014-06-30	$62.70M	8.86%
2014-03-31	$57.59M	-

Planet Fitness generated $330.35M in revenue during Q3 2025, up -3.09% compared to the previous quarter, and up 109.77% compared to the same period a year ago.

Planet Fitness Revenue Breakdown

Planet Fitness Revenue Breakdown by Product

Annual Revenue by Product

Product/Service	Dec 25	Dec 24	Dec 22	Dec 21	Dec 20
Franchise	$380.97M	$344.32M	-	-	-
Equipment Revenue	$310.09M	$256.12M	-	-	-
Advertising	$86.99M	$78.93M	-	-	-
Corporate Owned Stores Segment	-	-	$379.39M	$167.22M	$117.14M
Equipment Segment	-	-	$1.91M	$1.63M	$515.00K
Franchise Segment	-	-	$4.07M	$2.84M	$1.42M

Planet Fitness's latest annual revenue breakdown by segment (product or service), as of Dec 25: Franchise (48.97%), Equipment Revenue (39.85%), and Advertising (11.18%).

Quarterly Revenue by Product

Product/Service	Dec 25	Sep 25	Jun 25	Mar 25	Dec 24	Sep 24	Jun 24	Mar 24	Sep 23	Jun 23	Mar 23	Dec 22	Sep 22	Jun 22	Mar 22	Dec 21	Sep 21	Jun 21	Mar 21	Dec 20
Franchise	$98.61M	$92.25M	$96.88M	$93.24M	$89.54M	$82.87M	$87.68M	$84.23M	$80.59M	$80.85M	$75.88M	$65.97M	$67.92M	$65.61M	$61.48M	$59.76M	$52.18M	-	-	-
Advertising	$20.84M	$21.43M	$22.78M	$21.94M	$19.48M	$19.54M	$20.11M	$19.79M	$17.58M	$18.00M	$16.80M	$14.58M	$14.59M	$13.97M	$13.86M	$13.02M	$11.61M	-	-	-
Equipment Revenue	$121.21M	$78.84M	$82.23M	$27.81M	$105.12M	$61.70M	$67.69M	$21.62M	$66.14M	$73.86M	$23.66M	$62.31M	$40.45M	$30.43M	$34.97M	$23.82M	$9.94M	-	-	-
Corporate-Owned Stores	-	-	-	-	-	-	$125.47M	$122.38M	$113.25M	$113.76M	$105.88M	$101.33M	$101.45M	$76.16M	$43.90M	$40.58M	$37.88M	-	-	-
Corporate Owned Stores Segment	-	-	-	-	-	-	-	-	-	-	-	$100.45M	$44.86M	$38.92M	-	-	-	-	-	-
Equipment Segment	-	-	-	-	-	-	-	-	-	-	-	$1.32M	$670.00K	$422.00K	-	-	-	-	-	-
Franchise Segment	-	-	-	-	-	-	-	-	-	-	-	$1.70M	$1.10M	$691.00K	-	-	-	-	-	-
Commission Income	-	-	-	-	-	-	-	-	-	-	-	-	$193.00K	$41.00K	$503.00K	$39.00K	$70.00K	$272.00K	-	-

Planet Fitness's latest quarterly revenue breakdown by segment (product or service), as of Dec 25: Equipment Revenue (50.37%), Franchise (40.98%), and Advertising (8.66%).

Planet Fitness Revenue Breakdown by Country

Annual Revenue by Country

Country	Dec 25	Dec 24	Dec 18
Non-US	$39.52M	$40.10M	-
Americas	$1.28B	$1.14B	-
UNITED STATES	-	-	$219.51M

Planet Fitness's latest annual revenue breakdown by geography, as of Dec 25: Americas (97.02%), and Non-US (2.98%).

Quarterly Revenue by Country

Country	Dec 25	Sep 25	Jun 25	Mar 25	Mar 19	Dec 18	Sep 18	Jun 18	Mar 18
Americas	$1.01B	$269.91M	-	-	-	-	-	-	-
Non-US	$17.02M	$8.40M	$7.34M	$6.75M	-	-	-	-	-
UNITED STATES	-	$321.94M	$333.54M	$64.40M	$55.28M	$53.53M	$57.25M	$53.45M	-

Planet Fitness's latest quarterly revenue breakdown by geography, as of Dec 25: Americas (98.35%), and Non-US (1.65%).

Planet Fitness Peer Comparison by Revenue

Ticker	Company	Last Year Revenue	Last Quarter Revenue
LAD	Lithia Motors	$37.63B	$9.68B
AN	AutoNation	$27.63B	$7.04B
MUSA	Murphy USA	$19.38B	$5.11B
LKQ	LKQ	$13.92B	$3.50B
LEVI	Levi Strauss	$6.28B	$1.54B
MAT	Mattel	$5.35B	$1.74B
LTH	Life Time Group	$3.00B	$782.65M
MOD	Modine Manufacturing	$2.41B	$805.00M
BIRK	Birkenstock	$1.49B	$484.08M
PLNT	Planet Fitness	$1.32B	$330.35M
MMYT	MakeMyTrip	$782.52M	$202.89M

PLNT Revenue FAQ

What is Planet Fitness’s yearly revenue?

Planet Fitness's yearly revenue for 2025 was $1.32B, representing an increase of 12.06% compared to 2024. The company's yearly revenue for 2024 was $1.18B, representing an increase of 10.30% compared to 2023. PLNT's yearly revenue for 2023 was $1.07B, representing an increase of 14.36% compared to 2022.

What is Planet Fitness’s quarterly revenue?

Planet Fitness's quarterly revenue for Q3 2025 was $330.34M, a -3.09% decrease from the previous quarter (Q2 2025), and a 13.04% increase year-over-year (Q3 2024). The company's quarterly revenue for Q2 2025 was $340.88M, a 23.21% increase from the previous quarter (Q1 2025), and a 13.27% increase year-over-year (Q2 2024). PLNT's quarterly revenue for Q1 2025 was $276.66M, a -18.74% decrease from the previous quarter (Q4 2024), and a 11.55% increase year-over-year (Q1 2024).

What is Planet Fitness’s revenue growth rate?

Planet Fitness's revenue growth rate for the last 3 years (2023-2025) was 23.60%, and for the last 5 years (2021-2025) was 125.57%.

What are Planet Fitness’s revenue streams?

Planet Fitness's revenue streams in c 25 are Franchise, Equipment Revenue, and Advertising. Franchise generated $380.97M in revenue, accounting 48.97% of the company's total revenue, up 10.64% year-over-year. Equipment Revenue generated $310.09M in revenue, accounting 39.85% of the company's total revenue, up 21.07% year-over-year. Advertising generated $86.99M in revenue, accounting 11.18% of the company's total revenue, up 10.21% year-over-year.

What is Planet Fitness’s main source of revenue?

For the fiscal year ending Dec 25, the largest source of revenue of Planet Fitness was Franchise. This segment made a revenue of $380.97M, representing 48.97% of the company's total revenue.