Purple Innovation Ownership | Who Owns Purple Innovation?
Purple Innovation Ownership Summary
Purple Innovation is owned by 12.86% institutional investors, 4.57% insiders, and 82.58% retail investors. Coliseum capital management is the largest institutional shareholder, holding 43.29% of PRPL shares. Wasatch Micro Cap is the top mutual fund, with 4.68% of its assets in Purple Innovation shares.
PRPL Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Purple Innovation | 12.86% | 4.57% | 82.58% |
| Sector | Consumer Cyclical Stocks | 33.14% | 14.17% | 52.68% |
| Industry | Furnishings, Fixtures & Appliances Stocks | 32.12% | 14.57% | 53.31% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Coliseum capital management | 46.86M | 43.29% | $43.77M |
| Wasatch advisors lp | 5.12M | 4.80% | $3.53M |
| Blackrock | 4.02M | 3.79% | $4.18M |
| Vanguard group | 2.59M | 2.43% | $1.79M |
| Fmr | 1.54M | 1.42% | $1.44M |
| Blackrock funding, inc. /de | 1.05M | 0.99% | $725.16K |
| No street gp lp | 857.77K | 0.79% | $801.33K |
| Renaissance | 768.50K | 0.72% | $530.65K |
| Dynamic advisor solutions | 752.20K | 0.71% | $519.39K |
| Invenomic capital management lp | 639.86K | 0.59% | $597.76K |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Coliseum capital management | 46.86M | 4.27% | $43.77M |
| Fifth lane capital, lp | 124.48K | 0.12% | $116.29K |
| No street gp lp | 857.77K | 0.05% | $801.33K |
| Crumly & associates | 275.61K | 0.04% | $190.31K |
| Midwest financial group | 115.00K | 0.04% | $79.41K |
| Invenomic capital management lp | 639.86K | 0.03% | $597.76K |
| Anson funds management lp | 300.00K | 0.03% | $280.26K |
| B.o.s.s. retirement advisors | 100.00K | 0.02% | $69.05K |
| Wasatch advisors lp | 5.12M | 0.02% | $3.53M |
| Dynamic advisor solutions | 752.20K | 0.02% | $519.39K |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Two sigma advisers, lp | 244.90K | 0.00% | 244.90K |
| Jpmorgan chase | 583.73K | - | 204.64K |
| Shay capital | 124.12K | 0.01% | 124.12K |
| Fifth lane capital, lp | 124.48K | 0.12% | 113.07K |
| Bridgeway capital management | 75.00K | 0.00% | 75.00K |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| No street gp lp | 857.77K | 0.05% | -2.74M |
| Mizuho securities usa | - | - | -734.61K |
| Fmr | 1.54M | 0.00% | -402.80K |
| Marshall wace, llp | - | - | -175.63K |
| Citadel advisors | - | - | -145.81K |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Two sigma advisers, lp | 244.90K | 0.00% | 244.90K | $228.79K |
| Shay capital | 124.12K | 0.01% | 124.12K | $115.95K |
| Two sigma investments, lp | 60.66K | 0.00% | 60.66K | $56.67K |
| Virtu financial | 57.13K | 0.00% | 57.13K | $53.00K |
| Jacobs levy equity management | 56.97K | 0.00% | 56.97K | $59.25K |
Sold Out
| Holder | Change |
|---|---|
| Nelson, van denburg & campbell wealth management group | -14.00 |
| Eversource wealth advisors | -48.00 |
| Farther finance advisors | -50.00 |
| True wealth design | -101.00 |
| Capital performance advisors llp | -136.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Dec 31, 2025 | 46 | -47.13% | 13,697,544 | -79.78% | 12 | 0.33% | 11 | -67.65% | 10 | -58.33% |
| Sep 30, 2025 | 82 | 10.81% | 66,004,013 | -5.21% | 60 | 1.47% | 32 | 3.23% | 23 | - |
| Jun 30, 2025 | 80 | -8.05% | 70,421,357 | -6.63% | 65 | 1.32% | 34 | 47.83% | 24 | -25.00% |
| Mar 31, 2025 | 87 | -1.14% | 75,419,292 | -1.17% | 70 | 1.39% | 23 | -42.50% | 32 | 146.15% |
| Dec 31, 2024 | 41 | -54.95% | 12,423,834 | -84.58% | 11 | 0.21% | 22 | -43.59% | 3 | -85.71% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Wasatch Micro Cap | 5.07M | 4.68% | - |
| Fidelity Growth Compy Commingled Pl O | 3.96M | 3.67% | - |
| Vanguard US Total Market Shares ETF | 1.65M | 1.53% | - |
| Vanguard Total Stock Mkt Idx Inv | 1.61M | 1.49% | - |
| Fidelity Growth Compy Commingled Pl S | 1.53M | 1.41% | -399.61K |
| Vanguard Institutional Extnd Mkt Idx Tr | 599.81K | 0.55% | - |
| Fidelity Small Cap Index | 571.09K | 0.53% | - |
| Invenomic Institutional | 503.94K | 0.47% | -9.21K |
| Fidelity Growth Company K6 | 413.35K | 0.38% | - |
| State St Russell Sm/Mid Cp® Indx NL Cl C | 337.73K | 0.31% | - |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Jun 28, 2024 | DeMartini Robert | Chief Executive Officer | Buy | $143.15K |
| Jun 26, 2024 | DeMartini Robert | Chief Executive Officer | Buy | $50.28K |
| Jun 27, 2024 | DeMartini Robert | Chief Executive Officer | Buy | $10.22K |
| Mar 22, 2024 | Ulrich George Turner | Principal Accounting Officer | Buy | $6.06K |
| Jan 23, 2024 | Coliseum Capital Management, LLC | Buy | $20.16M |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2026 Q1 | - | - |
| 2025 Q2 | - | - |
| 2025 Q1 | - | - |
| 2024 Q4 | - | - |
| 2024 Q2 | 3 | - |
PRPL Ownership FAQ
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