Purple Innovation Ownership | Who Owns Purple Innovation?
Purple Innovation Ownership Summary
Purple Innovation is owned by 57.27% institutional investors, 4.93% insiders, and 37.80% retail investors. Coliseum capital management is the largest institutional shareholder, holding 43.35% of PRPL shares. Wasatch Micro Cap is the top mutual fund, with 4.62% of its assets in Purple Innovation shares.
PRPL Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Purple Innovation | 57.27% | 4.93% | 37.80% |
| Sector | Consumer Cyclical Stocks | 206.34% | 16.22% | -122.56% |
| Industry | Furnishings, Fixtures & Appliances Stocks | 59.40% | 14.84% | 25.76% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Coliseum capital management | 46.86M | 43.35% | $30.98M |
| Wasatch advisors lp | 5.07M | 4.69% | $3.35M |
| Blackrock | 4.02M | 3.79% | $4.18M |
| Vanguard group | 2.59M | 2.43% | $1.79M |
| Blackrock funding, inc. /de | 1.05M | 0.97% | $691.27K |
| No street gp lp | 857.77K | 0.79% | $801.33K |
| Millennium management | 848.77K | 0.79% | $561.21K |
| Dynamic advisor solutions | 752.20K | 0.70% | $497.36K |
| Renaissance | 677.65K | 0.63% | $448.06K |
| Geode capital management | 676.08K | 0.63% | $447.13K |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Coliseum capital management | 46.86M | 2.54% | $30.98M |
| No street gp lp | 857.77K | 0.05% | $801.33K |
| Crumly & associates | 292.06K | 0.04% | $193.11K |
| Midwest financial group | 115.00K | 0.03% | $76.04K |
| Wasatch advisors lp | 5.07M | 0.02% | $3.35M |
| B.o.s.s. retirement advisors | 100.00K | 0.02% | $66.12K |
| Legacy wealth managment, llc/id | 57.61K | 0.02% | $38.09K |
| Anson funds management lp | 300.00K | 0.02% | $198.36K |
| Dynamic advisor solutions | 752.20K | 0.02% | $497.36K |
| Shay capital | 124.12K | 0.01% | $82.07K |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Vanguard fiduciary trust | 308.52K | 0.00% | 308.52K |
| Two sigma advisers, lp | 244.90K | 0.00% | 244.90K |
| Geode capital management | 676.08K | - | 50.94K |
| Susquehanna group, llp | 107.45K | - | 42.11K |
| Ubs group | 57.51K | - | 37.19K |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| No street gp lp | 857.77K | 0.05% | -2.74M |
| Mizuho securities usa | - | - | -734.61K |
| Invenomic capital management lp | - | - | -500.00K |
| Jpmorgan chase | 328.63K | - | -255.09K |
| Jacobs levy equity management | 608.18K | 0.00% | -185.53K |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Vanguard fiduciary trust | 308.52K | 0.00% | 308.52K | $203.93K |
| Two sigma advisers, lp | 244.90K | 0.00% | 244.90K | $228.79K |
| Vanguard global advisers | 30.04K | - | 30.04K | $19.86K |
| Ameriprise financial | 18.77K | - | 18.77K | $19.52K |
| Public employees retirement system of ohio | 13.20K | 0.00% | 13.20K | $13.73K |
Sold Out
| Holder | Change |
|---|---|
| Newedge advisors | -1.00 |
| Citigroup | -1.00 |
| Nelson, van denburg & campbell wealth management group | -14.00 |
| Eversource wealth advisors | -48.00 |
| Farther finance advisors | -50.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Jun 30, 2026 | 61 | -12.86% | 62,323,250 | -1.77% | 57 | 1.67% | 18 | -10.00% | 14 | -22.22% |
| Mar 31, 2026 | 30 | -59.46% | 9,784,645 | -84.82% | 9 | 0.25% | 10 | -50.00% | 2 | -90.48% |
| Dec 31, 2025 | 46 | -47.13% | 13,697,544 | -79.78% | 12 | 0.33% | 11 | -67.65% | 10 | -58.33% |
| Sep 30, 2025 | 82 | 10.81% | 66,004,013 | -5.21% | 60 | 1.47% | 32 | 3.23% | 23 | - |
| Jun 30, 2025 | 80 | -8.05% | 70,421,357 | -6.63% | 65 | 1.32% | 34 | 47.83% | 24 | -25.00% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Wasatch Micro Cap | 5.02M | 4.62% | - |
| Fidelity Growth Compy Commingled Pl O | 3.96M | 3.67% | - |
| Vanguard US Total Market Shares ETF | 1.65M | 1.53% | - |
| Vanguard Morn Total Stk Mkt Idx Investor | 1.61M | 1.48% | - |
| Vanguard Total Stock Mkt Idx Inv | 1.61M | 1.48% | - |
| Vanguard MStar Total Stk Mkt Idx Invest | 64.43K | 1.48% | - |
| Fidelity Growth Compy Commingled Pl S | 1.53M | 1.41% | -399.61K |
| Vanguard Institutional Extnd Mkt Idx Tr | 23.99K | 0.55% | - |
| Fidelity Small Cap Index | 571.09K | 0.53% | - |
| Fidelity Growth Company K6 | 413.35K | 0.38% | - |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| May 04, 2026 | Lucian Robert Gerard | Chief Financial Officer | Buy | $29.44K |
| Jun 26, 2024 | DeMartini Robert | Chief Executive Officer | Buy | $50.28K |
| Jun 27, 2024 | DeMartini Robert | Chief Executive Officer | Buy | $10.22K |
| Jun 28, 2024 | DeMartini Robert | Chief Executive Officer | Buy | $143.15K |
| Mar 22, 2024 | Ulrich George Turner | Principal Accounting Officer | Buy | $6.06K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2026 Q2 | 1 | - |
| 2026 Q1 | - | - |
| 2025 Q2 | - | - |
| 2025 Q1 | - | - |
| 2024 Q4 | - | - |
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