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Purple Innovation Ownership | Who Owns Purple Innovation?

OverviewForecastRevenueFinancialsChartTranscripts

Purple Innovation Ownership Summary

Purple Innovation is owned by 65.07% institutional investors, 4.57% insiders, and 30.37% retail investors. Coliseum capital management is the largest institutional shareholder, holding 43.29% of PRPL shares. Wasatch Micro Cap is the top mutual fund, with 4.24% of its assets in Purple Innovation shares.

PRPL Ownership Benchmark

TypeName% Inst% Insiders% Retail
StockPurple Innovation65.07%4.57%30.37%
SectorConsumer Cyclical Stocks 60.24%14.24%25.52%
IndustryFurnishings, Fixtures & Appliances Stocks 57.10%16.19%26.71%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

HolderShares% HoldingValue
Coliseum capital management46.86M43.29%$34.17M
No street gp lp4.90M4.56%$3.83M
Wasatch advisors lp4.63M4.28%$3.37M
Blackrock4.02M3.79%$4.18M
Fmr3.64M3.39%$2.84M
Vanguard group2.97M2.76%$2.32M
Blackrock funding, inc. /de1.78M1.65%$1.30M
Geode capital management1.35M1.25%$1.05M
State street1.19M1.12%$1.24M
Dynamic advisor solutions901.18K0.84%$702.92M

Top Institutional Shareholders by % of Total Assets

HolderShares% AssetsValue
Coliseum capital management46.86M2.45%$34.17M
No street gp lp4.90M0.25%$3.83M
Crumly & associates254.61K0.05%$185.66K
Midwest financial group115.00K0.04%$83.86K
Anson funds management lp300.00K0.03%$218.76K
Dynamic advisor solutions901.18K0.03%$702.92M
Invenomic capital management lp674.06K0.03%$491.53K
B.o.s.s. retirement advisors100.00K0.02%$72.92K
Wasatch advisors lp4.63M0.02%$3.37M
Fifth lane capital, lp11.41K0.01%$8.32K

Top Buyers

HolderShares% AssetsChange
Wasatch advisors lp4.63M0.02%641.70K
Jpmorgan chase608.14K-581.00K
Ubs group347.46K0.00%320.61K
Anson funds management lp300.00K0.03%300.00K
Dynamic advisor solutions901.18K0.03%194.40K

Top Sellers

HolderShares% AssetsChange
Blackrock funding, inc. /de1.78M--2.37M
No street gp lp4.90M0.25%-1.65M
Fmr3.64M0.00%-1.62M
Mizuho securities usa---734.61K
Citadel advisors---145.81K

New Positions

HolderShares% AssetsChangeValue
Anson funds management lp300.00K0.03%300.00K$218.76K
Marshall wace, llp175.63K0.00%175.63K$128.21K
Y-intercept (hong kong)136.25K0.00%136.25K$99.36K
Midwest financial group115.00K0.04%115.00K$83.86K
Qube research85.92K0.00%85.92K$62.65K

Sold Out

HolderChange
Nelson, van denburg & campbell wealth management group-14.00
Farther finance advisors-50.00
Capital performance advisors llp-136.00
Nisa investment advisors-474.00
Sterling capital management-981.00

Institutional Ownership Trends

DateHoldingsChange %SharesChange %OwnershipChange %Increased PositionChange %Decreased PositionChange %
Jun 30, 202580-8.05%70,421,357-6.63%651.32%3447.83%24-25.00%
Mar 31, 202587-1.14%75,419,292-1.17%701.39%23-42.50%32146.15%
Dec 31, 202441-54.95%12,423,834-84.58%110.21%22-43.59%3-85.71%
Sep 30, 2024902.27%80,585,003-0.45%741.29%38-5.00%21-8.70%
Jun 30, 20248811.39%80,945,906-0.49%761.24%4025.00%23-8.00%

Top Mutual Funds Shareholders

HolderShares% HoldingChange
Wasatch Micro Cap4.59M4.24%632.71K
Fidelity Growth Compy Commingled Pl O3.96M3.67%-
Fidelity Growth Compy Commingled Pl S1.93M1.78%-339.40K
Vanguard US Total Market Shares ETF1.65M1.53%-
Vanguard Total Stock Mkt Idx Inv1.61M1.49%-35.20K
Invenomic Institutional613.42K0.57%-
Vanguard Institutional Extnd Mkt Idx Tr599.81K0.55%-273.32K
Fidelity Small Cap Index571.09K0.53%-
Fidelity Growth Company K6413.35K0.38%-
State St Russell Sm/Mid Cp® Indx NL Cl C337.73K0.31%-

Recent Insider Transactions

DateNameRoleActivityValue
Jun 28, 2024DeMartini Robert Chief Executive OfficerBuy$143.15K
Jun 26, 2024DeMartini Robert Chief Executive OfficerBuy$50.28K
Jun 27, 2024DeMartini Robert Chief Executive OfficerBuy$10.22K
Mar 22, 2024Ulrich George Turner Principal Accounting OfficerBuy$6.06K
Jan 23, 2024Coliseum Capital Management, LLC Buy$20.16M

Insider Transactions Trends

DateBuySell
2025 Q2--
2025 Q1--
2024 Q4--
2024 Q23-
2024 Q12-

PRPL Ownership FAQ

Who Owns Purple Innovation?

Purple Innovation shareholders are primarily institutional investors at 65.07%, followed by 4.57% insiders and 30.36% retail investors. The average institutional ownership in Purple Innovation's industry, Furnishings, Fixtures & Appliances Stocks , is 57.10%, which Purple Innovation exceeds.

Who owns the most shares of Purple Innovation?

Purple Innovation’s largest shareholders are Coliseum capital management (46.86M shares, 43.29%), No street gp lp (4.9M shares, 4.56%), and Wasatch advisors lp (4.63M shares, 4.28%). Together, they hold 52.13% of Purple Innovation’s total shares outstanding.

Does Blackrock own Purple Innovation?

Yes, BlackRock owns 3.79% of Purple Innovation, totaling 4.02M shares as of Jun 2024. This represents 0.00% of BlackRock's total assets, with a market value of 4.18M$. In the last quarter, BlackRock increased its holdings by 32.84K shares, a 0.82% change.

Who is Purple Innovation’s biggest shareholder by percentage of total assets invested?

Coliseum capital management is Purple Innovation’s biggest shareholder by percentage of total assets invested, with 2.45% of its assets in 46.86M Purple Innovation shares, valued at 34.17M$.

Who is the top mutual fund holder of Purple Innovation shares?

Wasatch Micro Cap is the top mutual fund holder of Purple Innovation shares, with 4.24% of its total shares outstanding invested in 4.59M Purple Innovation shares.

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