TrueCar (TRUE) Revenue & Revenue Breakdown
TrueCar Revenue Highlights
Latest Revenue (Y)
$175.60M
Latest Revenue (Q)
$43.21M
Main Segment (Y)
Dealer Revenue
Main Geography (Y)
Colombia
TrueCar Revenue by Period
TrueCar Revenue by Year
| Date | Revenue | Change |
|---|---|---|
| 2024-12-31 | $175.60M | 10.64% |
| 2023-12-31 | $158.71M | -1.74% |
| 2022-12-31 | $161.52M | -30.29% |
| 2021-12-31 | $231.70M | -16.86% |
| 2020-12-31 | $278.68M | -21.25% |
| 2019-12-31 | $353.88M | 0.09% |
| 2018-12-31 | $353.57M | 9.41% |
| 2017-12-31 | $323.15M | 16.45% |
| 2016-12-31 | $277.51M | 6.80% |
| 2015-12-31 | $259.84M | 25.74% |
| 2014-12-31 | $206.65M | 54.26% |
| 2013-12-31 | $133.96M | 67.68% |
| 2012-12-31 | $79.89M | 4.66% |
| 2011-12-31 | $76.33M | - |
TrueCar generated $175.60M in revenue during NA 2024, up 10.64% compared to the previous quarter, and up 49.62% compared to the same period a year ago.
TrueCar Revenue by Quarter
| Date | Revenue | Change |
|---|---|---|
| 2025-09-30 | $43.21M | -8.07% |
| 2025-06-30 | $47.00M | 4.88% |
| 2025-03-31 | $44.81M | -3.02% |
| 2024-12-31 | $46.21M | -0.72% |
| 2024-09-30 | $46.54M | 11.36% |
| 2024-06-30 | $41.80M | 1.81% |
| 2024-03-31 | $41.05M | -0.57% |
| 2023-12-31 | $41.29M | 0.34% |
| 2023-09-30 | $41.15M | 4.72% |
| 2023-06-30 | $39.29M | 6.25% |
| 2023-03-31 | $36.98M | 0.86% |
| 2022-12-31 | $36.66M | -6.11% |
| 2022-09-30 | $39.05M | -7.62% |
| 2022-06-30 | $42.27M | -2.89% |
| 2022-03-31 | $43.53M | -5.08% |
| 2021-12-31 | $45.86M | -16.56% |
| 2021-09-30 | $54.97M | -16.42% |
| 2021-06-30 | $65.77M | 1.02% |
| 2021-03-31 | $65.11M | 1.79% |
| 2020-12-31 | $63.96M | -17.20% |
| 2020-09-30 | $77.25M | 31.92% |
| 2020-06-30 | $58.55M | -25.80% |
| 2020-03-31 | $78.92M | -11.99% |
| 2019-12-31 | $89.67M | -0.98% |
| 2019-09-30 | $90.56M | 2.82% |
| 2019-06-30 | $88.08M | 2.91% |
| 2019-03-31 | $85.58M | -6.03% |
| 2018-12-31 | $91.07M | -2.68% |
| 2018-09-30 | $93.59M | 6.53% |
| 2018-06-30 | $87.85M | 8.38% |
| 2018-03-31 | $81.06M | -2.49% |
| 2017-12-31 | $83.13M | 0.84% |
| 2017-09-30 | $82.44M | 0.76% |
| 2017-06-30 | $81.82M | 8.00% |
| 2017-03-31 | $75.76M | 2.26% |
| 2016-12-31 | $74.08M | -1.41% |
| 2016-09-30 | $75.14M | 13.12% |
| 2016-06-30 | $66.43M | 7.38% |
| 2016-03-31 | $61.86M | -2.72% |
| 2015-12-31 | $63.59M | -12.18% |
| 2015-09-30 | $72.41M | 10.90% |
| 2015-06-30 | $65.29M | 11.51% |
| 2015-03-31 | $58.55M | 5.56% |
| 2014-12-31 | $55.47M | -2.26% |
| 2014-09-30 | $56.75M | 12.38% |
| 2014-06-30 | $50.50M | 14.95% |
| 2014-03-31 | $43.93M | 9.43% |
| 2013-12-31 | $40.15M | 6.92% |
| 2013-09-30 | $37.55M | 20.25% |
| 2013-06-30 | $31.22M | 24.68% |
| 2013-03-31 | $25.04M | 17.34% |
| 2012-12-31 | $21.34M | 4.43% |
| 2012-09-30 | $20.44M | - |
TrueCar generated $43.21M in revenue during Q3 2025, up -8.07% compared to the previous quarter, and up 103.38% compared to the same period a year ago.
TrueCar Revenue Breakdown
TrueCar Revenue Breakdown by Product
Annual Revenue by Product
| Product/Service | Dec 24 | Dec 23 | Dec 22 | Dec 21 | Dec 20 |
|---|---|---|---|---|---|
| Other Revenue | $772.00K | $509.00K | $649.00K | $1.02M | $8.92M |
| Dealer Revenue | $157.93M | $143.24M | $156.49M | $222.00M | $252.93M |
| OEM Incentive Revenue | $16.90M | $14.96M | $4.39M | $8.68M | $16.83M |
TrueCar's latest annual revenue breakdown by segment (product or service), as of Dec 24: Dealer Revenue (89.94%), OEM Incentive Revenue (9.62%), and Other Revenue (0.44%).
Quarterly Revenue by Product
| Product/Service | Sep 25 | Jun 25 | Mar 25 | Dec 24 | Sep 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jun 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dealer Revenue | $40.39M | $43.22M | $40.84M | $79.93M | $41.96M | $36.05M | $35.69M | $36.07M | $35.65M | $35.83M | $35.77M | $37.72M | $40.70M | $42.29M | $44.31M | $52.97M | $62.67M | $62.06M | - | - |
| Other Revenue | $256.00K | $173.00K | $198.00K | $419.00K | $211.00K | $142.00K | $133.00K | $134.00K | $132.00K | $110.00K | $115.00K | $141.00K | $174.00K | $219.00K | $179.00K | $264.00K | $328.00K | $251.00K | - | - |
| OEM Incentive Revenue | $2.56M | $3.60M | $3.77M | $7.66M | $4.38M | $4.86M | $5.47M | $4.94M | $3.51M | $1.04M | $777.00K | $1.19M | $1.40M | $1.03M | $1.38M | $1.74M | $2.77M | $2.80M | $2.72M | $5.82M |
| Auto Buying Program Revenue | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | $68.23M |
| Forecasts Consulting And Other Service Offering | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | $3.20M |
TrueCar's latest quarterly revenue breakdown by segment (product or service), as of Sep 25: Dealer Revenue (93.49%), OEM Incentive Revenue (5.92%), and Other Revenue (0.59%).
TrueCar Revenue Breakdown by Country
Annual Revenue by Country
| Country | Dec 22 | Dec 21 | Dec 20 | Dec 19 | Dec 18 |
|---|---|---|---|---|---|
| Colombia | $11.20T | $9.42T | - | - | - |
| Peru | $942.37B | $1.03T | - | - | - |
| C | - | - | $8.28T | $8.71T | $3.07T |
| P | - | - | $863.61B | $445.35B | $1.53T |
| Other Countries | - | - | - | - | $2.60T |
| G | - | - | - | - | $1.27T |
TrueCar's latest annual revenue breakdown by geography, as of Dec 22: Colombia (92.24%), and Peru (7.76%).
TrueCar Peer Comparison by Revenue
| Ticker | Company | Last Year Revenue | Last Quarter Revenue |
|---|---|---|---|
| STRZ | Starz Entertainment | $4.02B | $319.70M |
| IAC | IAC InterActive | $3.81B | $589.79M |
| SSP | E.W. Scripps | $2.51B | $525.85M |
| ATNI | ATN | $729.08M | $183.17M |
| WIMI | WiMi Hologram Cloud | $585.37M | $44.30M |
| TRVG | trivago | $475.09M | $101.43M |
| EVC | Entravision Communications | $364.95M | $120.63M |
| TRUE | TrueCar | $175.60M | $43.21M |
| RDCM | RADCOM | $51.60M | $14.12M |
| IZEA | IZEA Worldwide | $36.21M | $8.07M |