Zebra (ZBRA) Revenue & Revenue Breakdown

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Zebra Revenue Highlights

Latest Revenue (Y)

$4.98B

Latest Revenue (Q)

$1.29B

Main Segment (Y)

Enterprise Visibility Mobility, EVM

Main Geography (Y)

North America

Zebra Revenue by Period

Zebra Revenue by Year

Date	Revenue	Change
2024-12-31	$4.98B	8.66%
2023-12-31	$4.58B	-20.71%
2022-12-31	$5.78B	2.74%
2021-12-31	$5.63B	26.51%
2020-12-31	$4.45B	-0.82%
2019-12-31	$4.49B	6.33%
2018-12-31	$4.22B	13.33%
2017-12-31	$3.72B	4.14%
2016-12-31	$3.57B	-2.14%
2015-12-31	$3.65B	118.61%
2014-12-31	$1.67B	60.92%
2013-12-31	$1.04B	4.22%
2012-12-31	$996.17M	1.29%
2011-12-31	$983.49M	2.78%
2010-12-31	$956.85M	19.07%
2009-12-31	$803.59M	-17.72%
2008-12-31	$976.70M	12.49%
2007-12-31	$868.28M	14.32%
2006-12-31	$759.52M	8.15%
2005-12-31	$702.27M	5.91%
2004-12-31	$663.05M	23.61%
2003-12-31	$536.40M	12.78%
2002-12-31	$475.61M	5.69%
2001-12-31	$450.01M	-6.55%
2000-12-31	$481.57M	20.85%
1999-12-31	$398.50M	18.60%
1998-12-31	$336.00M	74.91%
1997-12-31	$192.10M	13.20%
1996-12-31	$169.70M	14.20%
1995-12-31	$148.60M	38.75%
1994-12-31	$107.10M	22.40%
1993-12-31	$87.50M	-

Zebra generated $4.98B in revenue during NA 2024, up 8.66% compared to the previous quarter, and up 111.06% compared to the same period a year ago.

Zebra Revenue by Quarter

Date	Revenue	Change
2025-06-28	$1.29B	-1.15%
2025-03-29	$1.31B	-1.95%
2024-12-31	$1.33B	6.29%
2024-09-28	$1.25B	3.55%
2024-06-29	$1.21B	3.24%
2024-03-30	$1.17B	16.47%
2023-12-31	$1.01B	5.44%
2023-09-30	$956.00M	-21.25%
2023-07-01	$1.21B	-13.59%
2023-04-01	$1.41B	-6.52%
2022-12-31	$1.50B	9.07%
2022-10-01	$1.38B	-6.13%
2022-07-02	$1.47B	2.51%
2022-04-02	$1.43B	-2.39%
2021-12-31	$1.47B	2.16%
2021-10-02	$1.44B	4.28%
2021-07-03	$1.38B	2.23%
2021-04-03	$1.35B	2.98%
2020-12-31	$1.31B	15.55%
2020-09-26	$1.13B	18.41%
2020-06-27	$956.00M	-9.13%
2020-03-28	$1.05B	-11.74%
2019-12-31	$1.19B	5.49%
2019-09-28	$1.13B	3.01%
2019-06-29	$1.10B	2.91%
2019-03-30	$1.07B	-6.24%
2018-12-31	$1.14B	4.12%
2018-09-29	$1.09B	7.91%
2018-06-30	$1.01B	3.58%
2018-03-31	$977.00M	-4.78%
2017-12-31	$1.03B	9.73%
2017-09-30	$935.00M	4.35%
2017-07-01	$896.00M	3.58%
2017-04-01	$865.00M	-8.17%
2016-12-31	$942.00M	4.20%
2016-10-01	$904.00M	2.84%
2016-07-02	$879.00M	3.78%
2016-04-02	$847.00M	-11.10%
2015-12-31	$952.77M	3.98%
2015-10-03	$916.27M	2.98%
2015-07-04	$889.77M	-0.38%
2015-04-04	$893.18M	12.97%
2014-12-31	$790.61M	160.69%
2014-09-27	$303.27M	5.15%
2014-06-28	$288.42M	0.05%
2014-03-29	$288.27M	1.31%
2013-12-31	$284.54M	7.98%
2013-09-28	$263.52M	4.09%
2013-06-29	$253.16M	6.85%
2013-03-30	$236.94M	-6.42%
2012-12-31	$253.18M	0.45%
2012-09-29	$252.04M	2.01%
2012-06-30	$247.08M	1.31%
2012-03-31	$243.88M	-1.39%
2011-12-31	$247.31M	-2.38%
2011-10-01	$253.34M	3.18%
2011-07-02	$245.54M	3.47%
2011-04-02	$237.30M	-4.38%
2010-12-31	$248.18M	0.68%
2010-10-02	$246.51M	4.57%
2010-07-03	$235.74M	4.11%
2010-04-03	$226.43M	1.76%
2009-12-31	$222.52M	10.83%
2009-10-03	$200.78M	6.98%
2009-07-04	$187.68M	-2.56%
2009-04-04	$192.61M	-17.18%
2008-12-31	$232.57M	-4.71%
2008-09-27	$244.07M	-3.83%
2008-06-28	$253.78M	3.05%
2008-03-29	$246.28M	5.44%
2007-12-31	$233.57M	-

Zebra generated $1.29B in revenue during Q2 2025, up -1.15% compared to the previous quarter, and up 110.14% compared to the same period a year ago.

Zebra Revenue Breakdown

Zebra Revenue Breakdown by Product

Annual Revenue by Product

Product/Service	Dec 24	Dec 23	Dec 22	Dec 21	Dec 20
Enterprise Visibility Mobility, EVM	$3.33B	$2.93B	$3.27B	$3.27B	$2.52B
Asset Intelligence Tracking, AIT	$1.65B	$1.65B	$1.64B	$1.58B	$1.30B
Service And Software	-	$919.00M	-	-	-
Corporate Elimination	-	-	-	-	-

Zebra's latest annual revenue breakdown by segment (product or service), as of Dec 24: Enterprise Visibility Mobility, EVM (66.93%), and Asset Intelligence Tracking, AIT (33.07%).

Quarterly Revenue by Product

Product/Service	Jun 25	Mar 25	Dec 24	Sep 24	Jun 24	Mar 24	Dec 23	Sep 23	Jul 23	Apr 23	Dec 22	Oct 22	Jul 22	Apr 22	Dec 21	Oct 21	Jul 21	Apr 21	Dec 20	Sep 20
Enterprise Visibility Mobility, EVM	$875.00M	$846.00M	$886.00M	$845.00M	$820.00M	$783.00M	$554.00M	$703.00M	$828.00M	$772.00M	$837.00M	$837.00M	$1.02B	$879.00M	-	-	-	-	-	-
Asset Intelligence Tracking, AIT	$418.00M	$462.00M	$448.00M	$410.00M	$397.00M	$392.00M	$432.00M	$467.00M	$457.00M	$392.00M	$422.00M	$370.00M	$444.00M	$434.00M	$32.00M	-	-	-	-	-
Service And Software	-	-	-	-	-	$246.00M	$692.00M	$227.00M	-	-	-	-	-	-	-	-	-	-	-	-
Corporate Elimination	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Service	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	$196.00M	$185.00M	$194.00M	-	-
Product	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	$1.24B	$1.19B	$1.15B	-	-
Corporate Eliminations	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	$-2.00M
Enterprise Visibility and Mobility, EVM	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	$788.00M

Zebra's latest quarterly revenue breakdown by segment (product or service), as of Jun 25: Enterprise Visibility Mobility, EVM (67.67%), and Asset Intelligence Tracking, AIT (32.33%).

Zebra Revenue Breakdown by Country

Annual Revenue by Country

Country	Dec 24	Dec 23	Dec 22	Dec 21	Dec 20
GERMANY	$797.00M	$682.00M	$949.00M	$901.00M	-
Latin America	$327.00M	$284.00M	$333.00M	$289.00M	$195.00M
North America	$2.55B	$2.40B	$2.92B	$2.82B	$2.32B
UNITED STATES	$2.49B	$2.33B	$2.84B	$2.78B	-
Asia Pacific	$490.00M	$481.00M	$609.00M	$543.00M	$439.00M
EMEA	$1.62B	$1.41B	$1.92B	$1.98B	$1.50B

Zebra's latest annual revenue breakdown by geography, as of Dec 24: North America (30.82%), UNITED STATES (30.08%), EMEA (19.57%), GERMANY (9.64%), Asia Pacific (5.93%), and Latin America (3.96%).

Quarterly Revenue by Country

Country	Jun 25	Mar 25	Dec 24	Sep 24	Jun 24	Mar 24	Dec 23	Sep 23	Jul 23	Apr 23	Dec 22	Oct 22	Jul 22	Apr 22	Dec 21	Oct 21	Jul 21	Apr 21	Dec 20	Sep 20
North America	$647.00M	$656.00M	$708.00M	$628.00M	$599.00M	$612.00M	$521.00M	$517.00M	$642.00M	$725.00M	$816.00M	$690.00M	$714.00M	$699.00M	$711.00M	$728.00M	$707.00M	$673.00M	$669.00M	$629.00M
Latin America	$90.00M	$84.00M	$85.00M	$90.00M	$81.00M	$71.00M	$61.00M	$64.00M	$76.00M	$83.00M	$94.00M	$74.00M	$81.00M	$84.00M	$87.00M	$69.00M	$69.00M	$64.00M	$61.00M	$48.00M
EMEA	$415.00M	$443.00M	$413.00M	$405.00M	$419.00M	$380.00M	$328.00M	$269.00M	$374.00M	$443.00M	$443.00M	$456.00M	$521.00M	$500.00M	$518.00M	$504.00M	$464.00M	$490.00M	$461.00M	$340.00M
Asia Pacific	$141.00M	$125.00M	$128.00M	$132.00M	$118.00M	$112.00M	$99.00M	$106.00M	$122.00M	$154.00M	$150.00M	$158.00M	$152.00M	$149.00M	$151.00M	$135.00M	$137.00M	$120.00M	$117.00M	$115.00M

Zebra's latest quarterly revenue breakdown by geography, as of Jun 25: North America (50.04%), EMEA (32.10%), Asia Pacific (10.90%), and Latin America (6.96%).

Zebra Peer Comparison by Revenue

Ticker	Company	Last Year Revenue	Last Quarter Revenue
KSPI	Joint Stock Company Kaspi.kz	$1.89T	$551.02B
FTV	Fortive	$6.23B	$1.52B
ZBRA	Zebra	$4.98B	$1.29B
LOGI	Logitech	$4.55B	$1.15B
GEN	Gen Digital	$3.94B	$1.26B
ENTG	Entegris	$3.24B	$792.40M
FN	Fabrinet	$2.88B	$871.80M
OKTA	Okta	$2.61B	$728.00K
DT	Dynatrace	$1.70B	$477.35M
BSY	Bentley Systems	$1.35B	$364.11M
QBTS	D-Wave Quantum	$8.83M	$3.10M

ZBRA Revenue FAQ

What is Zebra’s yearly revenue?

Zebra's yearly revenue for 2024 was $4.98B, representing an increase of 8.66% compared to 2023. The company's yearly revenue for 2023 was $4.58B, representing a decrease of -20.71% compared to 2022. ZBRA's yearly revenue for 2022 was $5.78B, representing an increase of 2.74% compared to 2021.

What is Zebra’s quarterly revenue?

Zebra's quarterly revenue for Q2 2025 was $1.29B, a -1.15% decrease from the previous quarter (Q1 2025), and a 6.68% increase year-over-year (Q2 2024). The company's quarterly revenue for Q1 2025 was $1.31B, a -1.95% decrease from the previous quarter (Q4 2024), and a 11.41% increase year-over-year (Q1 2024). ZBRA's quarterly revenue for Q4 2024 was $1.33B, a 6.29% increase from the previous quarter (Q3 2024), and a 32.34% increase year-over-year (Q4 2023).

What is Zebra’s revenue growth rate?

Zebra's revenue growth rate for the last 3 years (2022-2024) was -13.84%, and for the last 5 years (2020-2024) was 11.98%.

What are Zebra’s revenue streams?

Zebra's revenue streams in c 24 are Enterprise Visibility Mobility, EVM, and Asset Intelligence Tracking, AIT. Enterprise Visibility Mobility, EVM generated $3.33B in revenue, accounting 66.93% of the company's total revenue, up 13.67% year-over-year. Asset Intelligence Tracking, AIT generated $1.65B in revenue, accounting 33.07% of the company's total revenue, down -0.24% year-over-year.

What is Zebra’s main source of revenue?

For the fiscal year ending Dec 24, the largest source of revenue of Zebra was Enterprise Visibility Mobility, EVM. This segment made a revenue of $3.33B, representing 66.93% of the company's total revenue.