Zebra (ZBRA) Stock Forecast, Price Target & Predictions
ZBRA Stock Forecast
Zebra (ZBRA) stock forecast, based on 27 Wall Street analysts, predicts a 12-month average price target of $312.50, with a high of $346.00 and a low of $256.00. This represents a 28.39% increase from the last price of $243.39.
ZBRA Stock Rating
Zebra stock's rating consensus is Buy, based on 27 Wall Street analysts. The breakdown includes 0 Strong Buy (0.00%), 19 Buy (70.37%), 8 Hold (29.63%), 0 Sell (0.00%), and 0 Strong Sell (0.00%).
Buy
Price Target Trends
| 1M | 3M | 12M | |
|---|---|---|---|
| # Anlaysts | 1 | 5 | 16 |
| Avg Price Target | $346.00 | $312.40 | $329.81 |
| Last Closing Price | $243.39 | $243.39 | $243.39 |
| Upside/Downside | 42.16% | 28.35% | 35.51% |
Ratings Trends
| Date | Strong Buy | Buy | Hold | Sell | Strong Sell | Total |
|---|---|---|---|---|---|---|
| Jun, 26 | 4 | 10 | 4 | - | - | 18 |
| May, 26 | 4 | 9 | 5 | - | - | 18 |
| Apr, 26 | 4 | 9 | 5 | - | - | 18 |
| Mar, 26 | 4 | 9 | 5 | - | - | 18 |
| Feb, 26 | 4 | 9 | 5 | - | - | 18 |
Analyst Price Target Forecasts
| Date | Analyst | Company | Price Target | Price when Published | Price Target/Price when Published | Price Target/Last Closing Price |
|---|---|---|---|---|---|---|
| Jun 23, 2026 | Barclays | $346.00 | $245.69 | 40.83% | 42.16% | |
| May 13, 2026 | Guy Hardwick | Barclays | $345.00 | $241.79 | 42.69% | 41.75% |
| May 13, 2026 | KeyBanc | $305.00 | $241.79 | 26.14% | 25.31% | |
| May 13, 2026 | Robert W. Baird | $310.00 | $241.79 | 28.21% | 27.37% | |
| Apr 20, 2026 | Jamie Cook | Truist Financial | $256.00 | $236.14 | 8.41% | 5.18% |
| Feb 13, 2026 | Damian Karas | UBS | $335.00 | $268.89 | 24.59% | 37.64% |
| Feb 13, 2026 | Barclays | $330.00 | $274.15 | 20.37% | 35.58% | |
| Feb 12, 2026 | Meta Marshall | Morgan Stanley | $323.00 | $274.15 | 17.82% | 32.71% |
| Feb 06, 2026 | Guy Hardwick | Barclays | $351.00 | $241.08 | 45.59% | 44.21% |
| Jan 12, 2026 | Guy Hardwick | Barclays | $368.00 | $259.48 | 41.82% | 51.20% |
Analyst Rating Forecasts
| Date | Company | Previous Rating | New Rating | Rating Change |
|---|---|---|---|---|
| Jun 23, 2026 | Barclays | Overweight | Overweight | hold |
| May 13, 2026 | Citigroup | Neutral | Neutral | hold |
| May 13, 2026 | Barclays | Overweight | Overweight | hold |
| May 13, 2026 | KeyBanc | Sector Weight | Overweight | upgrade |
| Feb 13, 2026 | UBS | Buy | Buy | hold |
| Feb 13, 2026 | Citigroup | Neutral | Neutral | hold |
| Feb 06, 2026 | Barclays | Overweight | Overweight | hold |
| Jan 12, 2026 | Barclays | Overweight | Overweight | hold |
| Oct 30, 2025 | KeyBanc | Sector Weight | Sector Weight | hold |
| Oct 09, 2025 | Citigroup | Neutral | Neutral | hold |
Financial Forecast
EPS Forecast
Annual
| Dec 21 | Dec 22 | Dec 23 | Dec 24 | Dec 25 | Dec 26 | Dec 27 | |
|---|---|---|---|---|---|---|---|
| Reported | $15.66 | $8.87 | $5.76 | $10.25 | $8.24 | - | - |
| Avg Forecast | $18.32 | $17.33 | $9.78 | $13.46 | $16.09 | $18.04 | $20.57 |
| High Forecast | $18.82 | $17.74 | $9.83 | $13.55 | $17.15 | $20.30 | $22.08 |
| Low Forecast | $17.99 | $17.01 | $9.75 | $13.42 | $15.15 | $15.72 | $19.06 |
| Surprise % | -14.52% | -48.82% | -41.10% | -23.85% | -48.79% | - | - |
Revenue Forecast
Annual
| Dec 21 | Dec 22 | Dec 23 | Dec 24 | Dec 25 | Dec 26 | Dec 27 | |
|---|---|---|---|---|---|---|---|
| Reported | $5.63B | $5.78B | $4.58B | $4.98B | $5.40B | - | - |
| Avg Forecast | $5.62B | $5.73B | $4.57B | $4.96B | $5.38B | $5.70B | $6.08B |
| High Forecast | $5.74B | $5.84B | $4.68B | $4.97B | $5.44B | $5.71B | $6.14B |
| Low Forecast | $5.54B | $5.65B | $4.46B | $4.95B | $5.29B | $5.70B | $6.02B |
| Surprise % | 0.09% | 0.86% | 0.25% | 0.33% | 0.36% | - | - |
Net Income Forecast
Annual
| Dec 21 | Dec 22 | Dec 23 | Dec 24 | Dec 25 | Dec 26 | Dec 27 | |
|---|---|---|---|---|---|---|---|
| Reported | $837.00M | $463.00M | $296.00M | $528.00M | $419.00M | - | - |
| Avg Forecast | $747.98M | $795.57M | $296.00M | $697.09M | $835.15M | $931.25M | $1.06B |
| High Forecast | $897.58M | $954.68M | $355.20M | $700.45M | $886.79M | $1.05B | $1.14B |
| Low Forecast | $598.38M | $636.45M | $236.80M | $693.72M | $783.51M | $812.76M | $985.68M |
| Surprise % | 11.90% | -41.80% | - | -24.26% | -49.83% | - | - |