Bread Financial Ownership | Who Owns Bread Financial?

Overview Forecast RevenueFinancials Chart Transcripts

Bread Financial Ownership Summary

Bread Financial is owned by 49.23% institutional investors, 0.95% insiders, and 49.81% retail investors. Vanguard group is the largest institutional shareholder, holding 11.39% of BFH shares. iShares Core S&P Small-Cap ETF is the top mutual fund, with 6.63% of its assets in Bread Financial shares.

BFH Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Bread Financial	49.23%	0.95%	49.81%
Sector	Financial Services Stocks	32.19%	15.44%	52.37%
Industry	Credit Services Stocks	34.10%	9.51%	56.39%
Idea	Buy Now Pay Later Stocks List	39.65%	11.31%	49.03%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	5.12M	11.39%	$378.74M
Blackrock funding, inc. /de	4.51M	10.05%	$334.14M
Blackrock	4.83M	9.74%	$215.22M
Turtle creek asset management	3.28M	7.03%	$183.12M
Dimensional fund advisors lp	3.09M	6.87%	$231.11M
Franklin resources	2.03M	4.52%	$150.27M
State street	1.86M	3.97%	$103.47M
American century companies	1.56M	3.33%	$86.78M
Allianz asset management gmbh	1.35M	3.00%	$100.85M
Geode capital management	1.16M	2.58%	$85.87M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Hst ventures	334.78K	6.74%	$14.92M
Brooktree capital management	98.53K	5.85%	$7.38M
Miller value partners	270.01K	5.53%	$15.06M
Turtle creek asset management	3.28M	5.53%	$183.12M
Factorial partners	35.00K	1.71%	$2.59M
Mork capital management	20.40K	0.78%	$1.14M
Basswood capital management	341.70K	0.78%	$19.06M
Cambria investment management	173.69K	0.60%	$9.92M
Integrated quantitative investments	32.39K	0.52%	$2.40M
Hussman strategic advisors	31.50K	0.51%	$2.36M

Top Buyers

Holder	Shares	% Assets	Change
Jacobs levy equity management	861.05K	0.16%	375.93K
Sg americas securities	350.06K	0.03%	315.03K
Franklin resources	2.03M	0.04%	299.44K
Vanguard fiduciary trust	281.59K	0.01%	281.59K
Hst ventures	334.78K	6.74%	268.36K

Top Sellers

Holder	Shares	% Assets	Change
Whitebox advisors	-	-	-1.00M
Macquarie group	-	-	-744.10K
Deutsche bank ag\	163.15K	0.00%	-424.03K
Goldman sachs group	833.44K	0.01%	-341.69K
Turtle creek asset management	3.28M	5.53%	-311.05K

New Positions

Holder	Shares	% Assets	Change	Value
Vanguard fiduciary trust	281.59K	0.01%	281.59K	$21.09M
Hudson bay capital management lp	252.64K	0.05%	252.64K	$14.09M
Capula management	200.00K	0.06%	200.00K	$11.15M
Kodai capital management lp	122.21K	0.31%	122.21K	$7.46M
Axa investment managers	96.78K	0.01%	96.78K	$5.40M

Sold Out

Holder	Change
Eagle bay advisors	-1.00
Dunhill financial	-1.00
Annis gardner whiting capital advisors	-1.00
Ridgewood investments	-2.00
Claris advisors, llc / mo /	-3.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Dec 31, 2025	215	-39.78%	22,106,224	-54.44%	49	0.46%	94	-45.98%	79	-30.09%
Sep 30, 2025	190	-43.95%	24,122,826	-47.43%	51	0.54%	86	-47.88%	63	-47.06%
Jun 30, 2025	344	3.93%	48,260,527	-0.86%	103	1.05%	167	5.70%	121	10.00%
Mar 31, 2025	9	-97.34%	1,097,467	-97.75%	2	0.02%	6	-96.20%	1	-99.19%
Dec 31, 2024	145	-58.21%	18,791,673	-62.67%	37	0.37%	68	-62.43%	50	-47.92%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
iShares Core S&P Small-Cap ETF	2.68M	6.63%	-
Avantis US Small Cap Value ETF	1.40M	3.46%	-
Vanguard US Total Market Shares ETF	1.54M	3.19%	1.38K
Vanguard Total Stock Mkt Idx Inv	1.30M	3.14%	-53.11K
Vanguard Small Cap Index	945.82K	2.28%	-40.19K
PIMCO RAE US Small Instl	812.22K	1.88%	168.35K
PIMCO RAE US Small	812.22K	1.88%	168.35K
DFA US Small Cap Value I	724.77K	1.79%	-
Vanguard Small Cap Value Index Inv	601.78K	1.45%	-30.90K
Franklin Small Cap Value SMA Composite	555.26K	1.37%	555.23K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Apr 24, 2026	BALLOU ROGER H	-	Sell	$874.93K
Jul 30, 2025	Fawcett John J.	-	Buy	$6.18K
Jul 30, 2025	Fawcett John J.	-	Buy	$57.28K
Oct 28, 2024	Fawcett John J.	-	Buy	$51.02K
Aug 12, 2024	Fawcett John J.	-	Buy	$99.64K

Insider Transactions Trends

Date	Buy	Sell
2026 Q2	-	-
2026 Q1	-	-
2025 Q4	-	-
2025 Q3	2	-
2025 Q2	-	-

BFH Ownership FAQ

Who Owns Bread Financial?

Bread Financial shareholders are primarily institutional investors at 49.23%, followed by 0.95% insiders and 49.82% retail investors. The average institutional ownership in Bread Financial's industry, Credit Services Stocks, is 34.10%, which Bread Financial exceeds.

Who owns the most shares of Bread Financial?

Bread Financial’s largest shareholders are Vanguard group (5.12M shares, 11.39%), Blackrock funding, inc. /de (4.51M shares, 10.05%), and Blackrock (4.83M shares, 9.74%). Together, they hold 31.18% of Bread Financial’s total shares outstanding.

Does Blackrock own Bread Financial?

Yes, BlackRock owns 9.74% of Bread Financial, totaling 4.83M shares as of Jun 2024. This represents 0.00% of BlackRock's total assets, with a market value of 215.22M$. In the last quarter, BlackRock decreased its holdings by -9.28K shares, a -0.19% change.

Who is Bread Financial’s biggest shareholder by percentage of total assets invested?

Hst ventures is Bread Financial’s biggest shareholder by percentage of total assets invested, with 6.74% of its assets in 334.78K Bread Financial shares, valued at 14.92M$.

Who is the top mutual fund holder of Bread Financial shares?

iShares Core S&P Small-Cap ETF is the top mutual fund holder of Bread Financial shares, with 6.63% of its total shares outstanding invested in 2.68M Bread Financial shares.

Try Tickergate Pro Free

Customize Everything. 100% Flexibility. Fast and Easy to Use (No code or Excel Needed)

Customize your own personal stocks lists, views and charts
Choose from hundreds of fields, up to 15 years of history
Conduct deep comparison analysis

Discover trending investment themes
Find your next best investment
Research stocks using tools