Bread Financial Ownership | Who Owns Bread Financial?
Bread Financial Ownership Summary
Bread Financial is owned by 93.01% institutional investors, 1.41% insiders, and 5.57% retail investors. Vanguard group is the largest institutional shareholder, holding 11.39% of BFH shares. iShares Core S&P Small-Cap ETF is the top mutual fund, with 6.40% of its assets in Bread Financial shares.
BFH Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Bread Financial | 93.01% | 1.41% | 5.57% |
| Sector | Financial Services Stocks | 493.55% | 13.79% | -407.34% |
| Industry | Credit Services Stocks | 60.09% | 14.54% | 25.37% |
| Idea | Buy Now Pay Later Stocks List | 69.73% | 11.83% | 18.43% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Vanguard group | 5.12M | 11.39% | $378.74M |
| Blackrock | 4.83M | 9.74% | $215.22M |
| Blackrock funding, inc. /de | 3.89M | 9.09% | $421.31M |
| Dimensional fund advisors lp | 3.09M | 7.22% | $335.04M |
| American century companies | 1.79M | 4.18% | $194.08M |
| Vanguard capital management | 1.76M | 4.11% | $190.44M |
| State street | 1.68M | 3.93% | $182.21M |
| Allianz asset management gmbh | 1.39M | 3.25% | $144.96M |
| Turtle creek asset management | 1.31M | 3.06% | $141.98M |
| Geode capital management | 1.13M | 2.65% | $122.69M |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Brooktree capital management | 97.53K | 6.90% | $10.57M |
| Hst ventures | 334.78K | 6.74% | $14.92M |
| Turtle creek asset management | 1.31M | 5.55% | $141.98M |
| Pmc fig opportunities | 20.48K | 3.54% | $2.22M |
| Miller value partners | 132.80K | 3.40% | $14.39M |
| Mork capital management | 20.40K | 1.41% | $2.21M |
| Kiker wealth management | 25.02K | 1.06% | $2.71M |
| Vista investment management | 23.17K | 0.75% | $2.51M |
| Basswood capital management | 158.69K | 0.68% | $17.19M |
| Hussman strategic advisors | 27.30K | 0.68% | $2.96M |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Sixth street partners management company | 612.51K | 0.01% | 612.51K |
| Empowered funds | 461.94K | 0.26% | 268.81K |
| Hst ventures | 334.78K | 6.74% | 268.36K |
| Capula management | 200.00K | 0.06% | 200.00K |
| American century companies | 1.79M | 0.09% | 159.57K |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Turtle creek asset management | 1.31M | 5.55% | -1.12M |
| Whitebox advisors | - | - | -1.00M |
| Macquarie group | - | - | -744.10K |
| Blackrock funding, inc. /de | 3.89M | 0.01% | -336.24K |
| Sg americas securities | 14.80K | 0.00% | -335.26K |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Sixth street partners management company | 612.51K | 0.01% | 612.51K | $66.37M |
| Capula management | 200.00K | 0.06% | 200.00K | $11.15M |
| Kodai capital management lp | 122.21K | 0.31% | 122.21K | $7.46M |
| Axa investment managers | 96.78K | 0.01% | 96.78K | $5.40M |
| Walleye capital | 91.39K | 0.04% | 91.39K | $9.90M |
Sold Out
| Holder | Change |
|---|---|
| Curio wealth | -1.00 |
| Dunhill financial | -1.00 |
| Annis gardner whiting capital advisors | -1.00 |
| Eagle bay advisors | -1.00 |
| Ridgewood investments | -2.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Jun 30, 2026 | 426 | 7.58% | 39,809,820 | -8.13% | 93 | 0.91% | 200 | 6.95% | 156 | 15.56% |
| Mar 31, 2026 | 385 | 0.52% | 45,138,921 | -3.56% | 100 | 0.93% | 184 | 2.79% | 132 | -3.65% |
| Dec 31, 2025 | 215 | -39.78% | 22,106,224 | -54.44% | 49 | 0.46% | 94 | -45.98% | 79 | -30.09% |
| Sep 30, 2025 | 190 | -43.95% | 24,122,826 | -47.43% | 51 | 0.54% | 86 | -47.88% | 63 | -47.06% |
| Jun 30, 2025 | 344 | 3.93% | 48,260,527 | -0.86% | 103 | 1.05% | 167 | 5.70% | 121 | 10.00% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| iShares Core S&P Small-Cap ETF | 2.46M | 6.40% | -2.35K |
| Avantis US Small Cap Value ETF | 1.40M | 3.63% | 1.77K |
| Vanguard US Total Market Shares ETF | 1.54M | 3.19% | 1.38K |
| Vanguard MStar Total Stk Mkt Idx Invest | 1.22M | 3.18% | 4.24K |
| Vanguard Morn Total Stk Mkt Idx Investor | 1.22M | 3.17% | -86.78K |
| Vanguard Total Stock Mkt Idx Inv | 1.22M | 3.02% | -86.78K |
| Vanguard Small Cap Index | 882.37K | 2.30% | 1.67K |
| PIMCO RAE US Small | 819.88K | 2.03% | 7.66K |
| PIMCO RAE US Small Instl | 819.88K | 2.03% | 7.66K |
| DFA US Small Cap Value I | 724.77K | 1.89% | - |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Sep 14, 2026 | McCarthy Dennis James | EVP, Chief Revenue Officer | Buy | $1.72K |
| Jul 28, 2026 | Lakhwara Praniti | - | Sell | $297.35K |
| May 29, 2026 | Andretta Ralph J | President and CEO | Sell | $1.11M |
| May 29, 2026 | Andretta Ralph J | President and CEO | Sell | $132.34K |
| May 29, 2026 | Andretta Ralph J | President and CEO | Sell | $89.57K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2026 Q3 | 1 | 1 |
| 2026 Q2 | 1 | 4 |
| 2026 Q1 | - | - |
| 2025 Q4 | - | - |
| 2025 Q3 | 2 | - |
BFH Ownership FAQ
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