Bread Financial Ownership | Who Owns Bread Financial?
Bread Financial Ownership Summary
Bread Financial is owned by 49.23% institutional investors, 0.95% insiders, and 49.81% retail investors. Vanguard group is the largest institutional shareholder, holding 11.39% of BFH shares. iShares Core S&P Small-Cap ETF is the top mutual fund, with 6.39% of its assets in Bread Financial shares.
BFH Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Bread Financial | 49.23% | 0.95% | 49.81% |
| Sector | Financial Services Stocks | 32.19% | 15.44% | 52.37% |
| Industry | Credit Services Stocks | 34.10% | 9.51% | 56.39% |
| Idea | Buy Now Pay Later Stocks List | 39.65% | 11.31% | 49.03% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Vanguard group | 5.12M | 11.39% | $378.74M |
| Blackrock funding, inc. /de | 4.51M | 10.05% | $334.14M |
| Blackrock | 4.83M | 9.74% | $215.22M |
| Turtle creek asset management | 3.28M | 7.03% | $183.12M |
| Dimensional fund advisors lp | 3.08M | 6.85% | $227.73M |
| Franklin resources | 2.03M | 4.52% | $150.27M |
| State street | 1.86M | 3.97% | $103.47M |
| American century companies | 1.56M | 3.33% | $86.78M |
| Geode capital management | 1.16M | 2.58% | $85.87M |
| Allianz asset management gmbh | 1.15M | 2.56% | $84.94M |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Brooktree capital management | 162.06K | 7.98% | $12.00M |
| Hst ventures | 334.78K | 6.74% | $14.92M |
| Miller value partners | 270.01K | 5.53% | $15.06M |
| Turtle creek asset management | 3.28M | 5.53% | $183.12M |
| Factorial partners | 35.00K | 1.71% | $2.59M |
| Castlekeep investment advisors | 30.83K | 1.03% | $2.28M |
| Mork capital management | 20.40K | 0.78% | $1.14M |
| Basswood capital management | 341.70K | 0.78% | $19.06M |
| Cambria investment management | 173.69K | 0.60% | $9.92M |
| Hussman strategic advisors | 31.50K | 0.56% | $2.33M |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Jacobs levy equity management | 861.05K | 0.16% | 375.93K |
| Ubs group | 716.73K | 0.01% | 359.09K |
| Franklin resources | 2.03M | 0.04% | 299.44K |
| Hst ventures | 334.78K | 6.74% | 268.36K |
| Hudson bay capital management lp | 252.64K | 0.05% | 252.64K |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Whitebox advisors | - | - | -1.00M |
| Macquarie group | - | - | -744.10K |
| Goldman sachs group | 833.44K | 0.01% | -341.69K |
| Turtle creek asset management | 3.28M | 5.53% | -311.05K |
| Holocene advisors, lp | - | - | -259.08K |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Hudson bay capital management lp | 252.64K | 0.05% | 252.64K | $14.09M |
| Capula management | 200.00K | 0.06% | 200.00K | $11.15M |
| Kodai capital management lp | 122.21K | 0.31% | 122.21K | $7.46M |
| Axa investment managers | 96.78K | 0.01% | 96.78K | $5.40M |
| Norges bank | 89.62K | 0.00% | 89.62K | $6.63M |
Sold Out
| Holder | Change |
|---|---|
| Eagle bay advisors | -1.00 |
| Annis gardner whiting capital advisors | -1.00 |
| Ridgewood investments | -2.00 |
| Claris advisors, llc / mo / | -3.00 |
| Central trust | -4.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Dec 31, 2025 | 215 | -39.78% | 22,106,224 | -54.44% | 49 | 0.46% | 94 | -45.98% | 79 | -30.09% |
| Sep 30, 2025 | 190 | -43.95% | 24,122,826 | -47.43% | 51 | 0.54% | 86 | -47.88% | 63 | -47.06% |
| Jun 30, 2025 | 344 | 3.93% | 48,260,527 | -0.86% | 103 | 1.05% | 167 | 5.70% | 121 | 10.00% |
| Mar 31, 2025 | 9 | -97.34% | 1,097,467 | -97.75% | 2 | 0.02% | 6 | -96.20% | 1 | -99.19% |
| Dec 31, 2024 | 145 | -58.21% | 18,791,673 | -62.67% | 37 | 0.37% | 68 | -62.43% | 50 | -47.92% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| iShares Core S&P Small-Cap ETF | 2.76M | 6.39% | -544.29K |
| Franklin Small Cap Value SMA Composite | 1.60M | 3.43% | 743.79K |
| Vanguard US Total Market Shares ETF | 1.54M | 3.19% | 1.38K |
| Vanguard Total Stock Mkt Idx Inv | 1.34M | 3.10% | 3.93K |
| Avantis US Small Cap Value ETF | 1.32M | 3.07% | 2.64K |
| Franklin US Small Cap Value Equity | 1.18M | 2.73% | 186.52K |
| Vanguard Small Cap Index | 982.56K | 2.28% | 618.00 |
| Franklin Small Cap Value A | 849.23K | 1.97% | -326.96K |
| DFA US Small Cap Value I | 724.77K | 1.68% | - |
| PIMCO RAE US Small | 643.88K | 1.49% | 187.24K |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Jul 30, 2025 | Fawcett John J. | - | Buy | $57.28K |
| Jul 30, 2025 | Fawcett John J. | - | Buy | $6.18K |
| Oct 28, 2024 | Fawcett John J. | - | Buy | $51.02K |
| Aug 12, 2024 | Fawcett John J. | - | Buy | $99.64K |
| Jan 29, 2024 | Turtle Creek Asset Management Inc. | - | Sell | $138.73K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2026 Q1 | - | - |
| 2025 Q4 | - | - |
| 2025 Q3 | 2 | - |
| 2025 Q2 | - | - |
| 2025 Q1 | - | - |
BFH Ownership FAQ
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